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Full Text Papers: 393,706
Authors: 226,701
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SSRN eLibrary Search Results
JEL Code: M3
686,249 Total downloads
Showing Papers 131 - 180 of 2,921
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Incl. Electronic Paper Königs kleine Rhetorikkunde: Überblick über die wesentlichen Aspekte und Termini der Rhetorik in Stichworten, Zitaten und Tabellen (König Roughly on Rhetoric: Overview of the Main Aspects and Termini of Rhetoric in Keywords, Quotes, and Charts)
Jan C. L. König
Leibniz University of Hanover
Date Posted: March 11, 2013
Working Paper Series
63 downloads

Incl. Electronic Paper A Study of the Online Retail Market with Respect to India vis-à-vis the United States of America
 Yuvraj Samant
National Law University, Jodhpur
Date Posted: March 11, 2013
Working Paper Series
35 downloads

Emerging Retail Technologies and Buyer-Supplier Relationship with Inter-Organisation System
Ambalika Institute Of Management & Technology,National Conference on Challenges & Opportunities for Technological Innovations in India, February 2013
 Sushil Chaurasia and Rajeev K. Maheshwari
Tolani Institute of Management Studies and University of Lucknow
Date Posted: March 10, 2013
Accepted Paper Series

Understanding Customer Perception of Retail Usefulness for Product Search and Purchase Behaviour Using Alternate Retail Channels
Ganpat University International Conference on Emerging Management Practices, February 2013
 Sushil Chaurasia
Tolani Institute of Management Studies
Date Posted: March 10, 2013
Accepted Paper Series

Incl. Electronic Paper Empirical Insights into the Perception of Customer Cards as a New Customer Loyalty Instrument in Romania Retail Firms
C. Brătianu, D. Lixăndroiu, N. Al. Pop (Ed.), Business Excellence, Special Issue of Review of Management and Economical Engineering, Volume 7, No. 6, 2008, pp.241-245, ISSN 1583-624X,
Dan Cristian Dabija
Babes-Bolyai University - Faculty of Economics and Business Administration
Date Posted: March 09, 2013
Accepted Paper Series
6 downloads

Incl. Electronic Paper Symbolic Value Transfer for Commodity Differentiation: New Brand Creation Versus Brand Extensions in the Context of Agricultural Products
 Chiara Berti , Gabriele Pizzi and Fabio Ancarani
University of Bologna - Department of Management , University of Bologna - Department of Management and SDA Bocconi
Date Posted: March 09, 2013
Working Paper Series
6 downloads

Incl. Electronic Paper Empirical Considerations Regarding Consumers Perception on an Emerging Market – A Case Study on Retailers in Romania
Journal of Contemporary Social and Economic Processes, 2009, pp.108-114, ISSN 1788-7593
 Dan Cristian Dabija , Monika - Anetta Alt and Ioana N. Abrudan
Babes-Bolyai University - Faculty of Economics and Business Administration , Babes-Bolyai University and Babes-Bolyai University
Date Posted: March 09, 2013
Accepted Paper Series
7 downloads

Incl. Electronic Paper The Networking Dead: An Attempt to Define Statutory Third-Party Publicity Rights in Digital Estates
 Mark A. Morenz-Harbinger
Independent
Date Posted: March 08, 2013
Working Paper Series
9 downloads

Positioning and Pricing in a Variety Seeking Market
Management Science, 56 (6), 949-961, 2010
 S. Sajeesh and Jagmohan S. Raju
City University of New York, CUNY Baruch College, Zicklin School of Business and University of Pennsylvania - Marketing Department
Date Posted: March 08, 2013
Accepted Paper Series

Incl. Electronic Paper Non-Profit Websites as Marketing Information Systems: Preliminary Findings
 Mark A. Morenz-Harbinger
Independent
Date Posted: March 07, 2013
Last Revised: March 09, 2013
Working Paper Series
17 downloads

Incl. Electronic Paper The World Economic Crisis - Key Moment for Redefining the Borders of Financial Communication
Luminita Soproni, George Tsourvakas and Klára Czimre, Eurolimes, Vol. 12/2011 (Communication and European Frontiers), Oradea-Debrecen, Autumn 2011, p.133-147,
 Luminita Soproni
University of Oradea
Date Posted: March 07, 2013
Accepted Paper Series
3 downloads

Incl. Electronic Paper Advertising, Commercial Speech, and First Amendment Parity
Charleston Law Review, Vol. 5, 2011
 Adam D. Thierer
George Mason University - Mercatus Center
Date Posted: March 03, 2013
Accepted Paper Series
12 downloads

Incl. Electronic Paper Portrayal of Women in Indian Advertising: A Perspective
International Journal of Marketing and Technology, Vol. 3, No. 3, pp. 119-226, 2013
 Sumanta Dutta
Dinabandhu Andrews Institute of Technology & Management
Date Posted: March 03, 2013
Last Revised: March 06, 2013
Accepted Paper Series
45 downloads

Incl. Electronic Paper Investigating Service Responsiveness in Customer Perception of the Corporate Logo
International Journal of Business and Management, Vol. 8, No. 11; 2013
 Anthonia Coker , Jeremiah Iyamabo and Olutayo Otubanjo
Pan-African University , Lagos Business School and Lagos Business School
Date Posted: March 02, 2013
Last Revised: May 20, 2013
Accepted Paper Series
11 downloads

Incl. Fee Electronic Paper How Does Advertising Affect Market Performance? A Note on Generic Advertising
Economic Inquiry, Vol. 51, Issue 2, pp. 1183-1195, 2013
 Stephen F. Hamilton , Timothy J. Richards and Kyle W. Stiegert
California State Polytechnic University, San Luis Obispo , Arizona State University (ASU) - Morrison School of Agribusiness and Resource Management and University of Wisconsin - Madison - Department of Agricultural & Applied Economics
Date Posted: February 27, 2013
Accepted Paper Series

Incl. Electronic Paper 'Globalization': A Future Trend or a Satisfying Mirage?
49 J.Copyright Society 313 (2001)
Doris Estelle Long
John Marshall Law School
Date Posted: February 25, 2013
Accepted Paper Series
6 downloads

Incl. Electronic Paper 'Unitorrial' Marks and the Global Economy
1 J. MARSHALL REV. INTELL. PROP. L. 191
 Doris Estelle Long
John Marshall Law School
Date Posted: February 25, 2013
Accepted Paper Series
7 downloads

Incl. Electronic Paper Trademarks and the Beijing Olympics: Gold Medal Challenges
John Marshall Review of Intellectual Property Law, Vol. 7, No. 433, 2008
 Doris Estelle Long
John Marshall Law School
Date Posted: February 24, 2013
Accepted Paper Series
6 downloads

Incl. Electronic Paper Is Fame All There Is?: Beating Global Monopolists at Their Own Marketing Game
George Washington International Law Review, Vol. 40, No. 123, 2008
 Doris Estelle Long
John Marshall Law School
Date Posted: February 24, 2013
Accepted Paper Series
9 downloads

Incl. Electronic Paper Word of Mouth Bias and Optimal Communication Strategies
Robert H. Smith School Research Paper No. RHS-06-150
 Yogesh V. Joshi and Andres Musalem
University of Maryland - Department of Marketing and Duke University - Fuqua School of Business
Date Posted: February 24, 2013
Working Paper Series
30 downloads

Incl. Electronic Paper Turf Wars: Product Line Strategies in Markets with Preference Based Segmentation
Robert H. Smith School Research Paper No. RHS-06-149
 Yogesh V. Joshi , David Reibstein and Z. John Zhang
University of Maryland - Department of Marketing , Marketing Science Institute and University of Pennsylvania - The Wharton School - Department of Marketing
Date Posted: February 24, 2013
Working Paper Series
20 downloads

Incl. Electronic Paper Employer Branding: Moulding Desired Perceptions in Current and Potential Employees
 Tosin Oladipo , Jeremiah Iyamabo and Olutayo Otubanjo
School of Media and Communication , Lagos Business School and Lagos Business School
Date Posted: February 22, 2013
Working Paper Series
16 downloads

Incl. Electronic Paper Maintaining Customers: Evidence of CRM in Indonesian Automotive Industry
JAMS - Journal of Management Studies, Vol. 1, No. 1, November 2012, pp. 128-146 (ISSN # 2302-8122)
Rizky S. Putra , Irma M. Nawangwulan , Willy Micco Seancho and Endang Pitaloka
PT. CIMB Niaga , Universitas Pembangunan Jaya , Universitas Pembangunan Jaya and Universitas Pembangunan Jaya
Date Posted: February 20, 2013
Accepted Paper Series
27 downloads

Incl. Electronic Paper The Risk of Using 'Customer Lifetime Value (CLV)' in Managing Marketing
Romanian international volume name: . Volume number: Volume XIII. Volume coordinators: D. Vlădeanu, M. Gâlea, T. Păduraru, M. Doncean. 2011. ISSN/ISBN: 978-973-702-863-1, p.66-73,
Talaba Monica
Alexandru Ioan Cuza University
Date Posted: February 18, 2013
Accepted Paper Series
46 downloads

Incl. Electronic Paper Comparison between Customer Lifetime Value (CLV) and Traditional Measurement Tools of Customer Value
Romanian international volume name: Turismul rural românesc în contextul dezvoltării durabile. Volume number: Volume XIII. Coordinators: I. Moraru, I. Talabă, A. Haller, D. Ungureanu, 2011. ISSN/ISBN: 978-973-702-858-7, p.122-131 ,
Talaba Monica
Alexandru Ioan Cuza University
Date Posted: February 18, 2013
Accepted Paper Series
36 downloads

Incl. Electronic Paper Customer Lifetime Value (CLV) Estimation – Case Study
Romanian name of international volume: Progrese în teoria deciziilor economice în condiţii de risc şi incertitudine. Volume number: Volume XVII. Coordinators:I. Talabă, G. Tacu, T. Păduraru, R. Rachieru, ISSN/ISBN: 978-973-702-948-5, p.75-81,
Talaba Monica
Alexandru Ioan Cuza University
Date Posted: February 18, 2013
Accepted Paper Series
30 downloads

Incl. Electronic Paper The Effects of Platform and Consumer Lifecycles on Content Sales in a Platform-Mediated Market
Robert H. Smith School Research Paper No. RHS-06-148
 John Healey and Wendy W. Moe
University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Date Posted: February 16, 2013
Working Paper Series
21 downloads

Incl. Electronic Paper A Study of Consumer’s Perception for Apparel Retail Outlets in Terms of Visual Merchandising in Ahmedabad
New Perspectives in Marketing Communications, Eds. Sanjay Jain, Jayesh Aagja, Ashwini K. Awasthi, Institute of Management, Nirma University, Himalaya Publishing House, Mumbai, 2013, pp.16-36 © Nirma University, Ahmedabad,
 Neha Mehta and Pawan K. Chugan
L. J. Institute of Management Studies and Nirma University - Institute of Management
Date Posted: February 16, 2013
Last Revised: April 01, 2013
Accepted Paper Series
35 downloads

Incl. Electronic Paper The Comparison of Methods Used to Measure the Importance of Service Attributes
 Elena Pokryshevskaya and Evgeny Antipov
National Research University Higher School of Economics and National Research University Higher School of Economics
Date Posted: February 14, 2013
Working Paper Series
8 downloads

Incl. Electronic Paper Environmental Sensitivity in a Developing Country: Consumer Classification and Implications
Environment & Behavior 37 (4) 2005, pp. 487-510
 Muzaffer Bodur and Emine Sarigollu
Bogazici University - Faculty of Economics and Administrative Sciences and McGill University
Date Posted: February 14, 2013
Accepted Paper Series
6 downloads

Incl. Electronic Paper Assessing Consumer Preferences for Clean-Fuel Vehicles: A Discrete Choice Experiment
Journal of Public Policy and Marketing 19(1), 2000, pp. 106-118
 Gordon Ewing and Emine Sarigollu
McGill University - Department of Geography and McGill University
Date Posted: February 14, 2013
Accepted Paper Series
7 downloads

Incl. Electronic Paper Cross-Country Exploration of Environmental Attitudes
Environment & Behavior 41 (3), 2009, pp. 365-386
 Emine Sarigollu
McGill University
Date Posted: February 14, 2013
Accepted Paper Series
6 downloads

Incl. Electronic Paper How Brand Awareness Relates to Market Outcome, Brand Equity and the Marketing Mix
Journal of Business Research, Vol. 65, No. 1, pp. 92-99, 2012
 Rong Huang and Emine Sarigollu
Shanghai University of Finance and Economics and McGill University
Date Posted: February 13, 2013
Accepted Paper Series
103 downloads

Incl. Electronic Paper Benefits Segmentation of Visitors to Latin America
Journal of Travel Research 43 (3), 2005, pp. 277-293
 Emine Sarigollu and Rong Huang
McGill University and Shanghai University of Finance and Economics
Date Posted: February 13, 2013
Accepted Paper Series
6 downloads

Incl. Electronic Paper Assessing Satisfaction with Core and Secondary Attributes
Journal of Business Research, Vol. 61, No. 9, 2008
 Rong Huang and Emine Sarigollu
Shanghai University of Finance and Economics and McGill University
Date Posted: February 13, 2013
Accepted Paper Series
3 downloads

Incl. Electronic Paper Benefit Segmentation of Tourists to the Caribbean
Journal of International Consumer Marketing, 19 (4), pp. 59-74, 2008
 Rong Huang and Emine Sarigollu
Shanghai University of Finance and Economics and McGill University
Date Posted: February 13, 2013
Accepted Paper Series
8 downloads

Incl. Electronic Paper The Impact of Visibility in Innovation Tournaments: Evidence from Field Experiments
 Joel O. Wooten and Karl T. Ulrich
University of Pennsylvania - Operations & Information Management Department and University of Pennsylvania - Operations & Information Management Department
Date Posted: February 13, 2013
Working Paper Series
58 downloads

Incl. Electronic Paper Rebooting Trademarks for the Twenty-First Century
University of Louisville Law Review, Vol. 49, pp. 517, 2011
 Doris Estelle Long
John Marshall Law School
Date Posted: February 11, 2013
Accepted Paper Series
16 downloads

Incl. Electronic Paper Green New Product Development: The Pivotal Role of Product Greenness
IEEE Transactions on Engineering Management (2013), Volume 60, Issue 2, pp. 315-326
 Paul H. Driessen , Bas Hillebrand , Robert A. W. Kok and Theo M. M. Verhallen
Radboud University Nijmegen - Institute for Management Research , Radboud University Nijmegen - Institute for Management Research , Radboud University Nijmegen - Institute for Management Research and Tilburg University - TiasNimbas Business School
Date Posted: February 09, 2013
Last Revised: April 22, 2013
Accepted Paper Series
43 downloads

Incl. Electronic Paper Multi-Sided Markets with Heterogeneous Users and Negative Externalities
 Ernie G. S. Teo and Hongyu Chen
Nanyang Technological University (NTU) - Division of Economics and Nanyang Technological University (NTU) - Division of Economics
Date Posted: February 07, 2013
Working Paper Series
11 downloads

Incl. Electronic Paper The Relationship Marketing Effect on Firm’s Export Performance
CHANGING PARADIGMS IN SERVICES MARKETING, pp. 18-29, Ashwini K. Awasthi, Sanjay Jain, Jayesh Aagja, eds., Institute of Management, Nirma University, Himalaya Publishing House, Mumbai, 2013
 Shivangi Singh and Pawan K. Chugan
Nirma University - Institute of Management and Nirma University - Institute of Management
Date Posted: February 05, 2013
Last Revised: March 03, 2013
Accepted Paper Series
30 downloads

Incl. Electronic Paper A Parsimonious Structural Model of Individual Demand for Multiple Related Goods
 Andres Musalem , Kenneth C. Wilbur and Patricio Del Sol
Duke University - Fuqua School of Business , Duke University Fuqua School of Business and Pontifical Catholic University of Chile
Date Posted: February 05, 2013
Working Paper Series
49 downloads

Incl. Fee Electronic Paper Discount Pricing
CEPR Discussion Paper No. DP9327
 Mark Armstrong and Yongmin Chen
affiliation not provided to SSRN and University of Colorado at Boulder - Department of Economics
Date Posted: February 05, 2013
Working Paper Series
3 downloads

Marketing Practices in Small and Medium Sized Business of Pakistan: An Empirical Outlook from Catering and Restaurant Industry
Ghouri, A. M., & Khan, N. R., Marketing Practices in Small and Medium Sized Business of Pakistan: An Empirical Otlook from Catering and Restaurant Industry, LAP Publishers, 2012
 Arsalan Mujahid Ghouri
Universiti Pendidikan Sultan Idris
Date Posted: February 04, 2013
Accepted Paper Series

Incl. Electronic Paper The Influences of Spillover Effects of Service Failures in Co-Branding
 Chia-Lin Lee
National Chengchi University
Date Posted: February 03, 2013
Last Revised: February 06, 2013
Working Paper Series
4 downloads

Incl. Electronic Paper Using CLV Concept for Marketing Budgets Allocation
Higher School of Economics Research Paper No. WP BRP 04/MAN/2012
 Elena Panteleeva and Olga Oyner
National Research University Higher School of Economics and National Research University Higher School of Economics
Date Posted: February 02, 2013
Working Paper Series
23 downloads

Incl. Electronic Paper Analyzing Moment-to-Moment Data Using a Bayesian Functional Linear Model: Application to TV Show Pilot Testing
 Sam K. Hui , Tom Meyvis and Henry Assael
New York University (NYU) - Department of Marketing , New York University (NYU) - Department of Marketing and New York University (NYU) - Department of Marketing
Date Posted: January 31, 2013
Working Paper Series
27 downloads

Incl. Electronic Paper The Effect of Quantitative Electronic Word of Mouth on Consumer Perceived Product Quality
International Journal of Management and Marketing Research, v. 5 (2) pp. 19-29, 2012
 Yingtao Shen , Shenyu Li and Michelle DeMoss
Stetson University , Shanghai University of Finance and Economics and Stetson University
Date Posted: January 30, 2013
Accepted Paper Series
35 downloads

Incl. Electronic Paper The Impact of Brand Placement and Brand Recall in Movies: Empirical Evidence from Malaysia
International Journal of Management and Marketing Research, v. 5 (2) pp. 39-52, 2012
 Bamini K. P. D. Balakrishnan , Azlinda Shazneem Md.Shuaib , Oscar Dousin and P. Yukthamarani Permarupan
Universiti Malaysia Sabah , Universiti Malaysia Sabah , Universiti Malaysia Sabah and Inti College Sabah, Malaysia
Date Posted: January 30, 2013
Accepted Paper Series
72 downloads

Understanding Customer Experience Management in Higher Education
Pawan K. Chugan, Sameer S. Pingle (Ed.), Global Recession to Global Recovery Epoch Strategies for Marketing, Family Business and Entrepreneurship, EXCEL INDIA PUBLISHERS, New Delhi, Jan. 2012
 Vimal Bhatt
Manish Institute of Management
Date Posted: January 30, 2013
Accepted Paper Series


 

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