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SSRN eLibrary Statistics:

Papers & Authors:
Abstracts: 484,343
Full Text Papers: 393,706
Authors: 226,701
Papers Received in
  Last 12 months:
68,955

Paper Downloads:
To date: 65,930,607
Last 12 months: 11,186,469
Last 30 days: 1,057,644

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238,981
Total References: 8,480,523
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Total Citation
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5,722,240
Papers with
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  Footnotes:
77,812
Total Footnotes: 8,534,471


SSRN eLibrary Search Results
JEL Code: M31
425,114 Total downloads
Showing Papers 1,351 - 1,400 of 1,874
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Incl. Electronic Paper The Competitive Success of the Brand: A New Management and Marketing Approach
Victor Danciu
Independent
Date Posted: July 31, 2007
Working Paper Series
875 downloads

How Information Management Capability Influences Firm Performance
MIS Quarterly, Vol. 35, No. 1, pp. 237-256, 2011
Sunil Mithas , Narayan Ramasubbu and Vallabh Sambamurthy
University of Maryland - Robert H. Smith School of Business , University of Pittsburgh - Katz Graduate School of Business and Michigan State University - Department of Accounting & Information Systems
Date Posted: July 30, 2007
Last Revised: June 10, 2011
Accepted Paper Series

Incl. Electronic Paper How Does Popularity Information Affect Choices? A Field Experiment
Management Science, Vol. 57, No. 5, pp. 828-842, May 2011
Catherine Tucker and Juanjuan Zhang
Massachusetts Institute of Technology (MIT) - Management Science (MS) and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Date Posted: July 26, 2007
Last Revised: May 26, 2011
Accepted Paper Series
1018 downloads

Incl. Electronic Paper A Leverage Theory of Reputation Building with Co-Branding: Complementarity in Reputation Building
Jay Pil Choi and Doh-Shin Jeon
Michigan State University - Department of Economics and Universitat Pompeu Fabra - Faculty of Economic and Business Sciences
Date Posted: July 25, 2007
Working Paper Series
265 downloads

Incl. Electronic Paper Ownership Structure, Customer Satisfaction and Brand Equity
Anna Torres and Josep A. Tribo
Universitat Pompeu Fabra - Faculty of Economic and Business Sciences and Universidad Carlos III de Madrid
Date Posted: July 25, 2007
Working Paper Series
889 downloads

Incl. Electronic Paper The Effects of Uncertainty Avoidance on Brand Performance: Marketing Creativity, Product Innovation and the Brand Duration
Marco S. Giarratana and Anna Torres
Department of Management & Technology and Universitat Pompeu Fabra - Faculty of Economic and Business Sciences
Date Posted: July 25, 2007
Working Paper Series
431 downloads

Incl. Electronic Paper Are Americans' Musical Preferences More Omnivores Today? Yes, but not Everyone
Jordi López Sintas , Anna Torres and Konstantina Zerva
UAB , Universitat Pompeu Fabra - Faculty of Economic and Business Sciences and University of Barcelona
Date Posted: July 23, 2007
Working Paper Series
60 downloads

Incl. Electronic Paper Perceptual Mapping of Practical Ethics Along the Value Chain: A Multiple Correspondence Analysis with Industry and Cultural Indices as Supplementary Variables
Antonio Ladron-de-Guevara , Anna Torres and Josep A. Tribo
Universitat Pompeu Fabra - Faculty of Economic and Business Sciences , Universitat Pompeu Fabra - Faculty of Economic and Business Sciences and Universidad Carlos III de Madrid
Date Posted: July 23, 2007
Working Paper Series
185 downloads

Incl. Electronic Paper How to Become a Competitive and Well-Known University
Stefan M. Buettner
University of Tuebingen - Faculty of Economics and Business Administration
Date Posted: July 22, 2007
Working Paper Series
88 downloads

Incl. Electronic Paper On the Value of Privacy from Telemarketing: Evidence from the 'Do Not Call' Registry
Ivan P. L. Png
National University of Singapore
Date Posted: July 22, 2007
Working Paper Series
180 downloads

Incl. Electronic Paper The Effects of Exposure-Order and Market Entry-Information on Brand Preference: A Dual Process Model
Journal of the Academy of Marketing Science, Forthcoming
Ronald W. Niedrich and Scott D. Swain
Louisiana State University, Baton Rouge - E.J. Ourso College of Business Administration and Northeastern University
Date Posted: July 21, 2007
Accepted Paper Series
241 downloads

Incl. Electronic Paper Why Does Context Matter? Attraction Effects and Binary Comparisons
Institute for Empirical Research in Economics Working Paper No. 330
Wolfgang R. Koehler
University of Zurich
Date Posted: July 20, 2007
Working Paper Series
75 downloads

Incl. Electronic Paper How Best-in-Class Companies are Transitioning to Solutions-Based Sales With the Assistance of Their Channel Partners
Moira Koch
Maia Strategy Group
Date Posted: July 19, 2007
Working Paper Series
279 downloads

Incl. Electronic Paper Satisfaction in Choice as a Function of the Number of Alternatives: When Goods Satiate But Bads Escalate
Elena Reutskaja and Robin M. Hogarth
Universitat Pompeu Fabra - Faculty of Economic and Business Sciences and Universitat Pompeu Fabra - Faculty of Economic and Business Sciences
Date Posted: July 19, 2007
Working Paper Series
87 downloads

Incl. Electronic Paper Sales-Discount Regulation: How Much Bazaar Do Consumers Want?
Evelyn Korn
University of Marburg - Faculty of Economics and Business Administration
Date Posted: July 16, 2007
Working Paper Series
57 downloads

Incl. Electronic Paper Information Technology and Firm Profitability: Mechanisms and Empirical Evidence
MIS Quarterly, Vol. 36, No. 1, pp. 205-224, 2012
Sunil Mithas , Ali R. Tafti , Indranil Bardhan and Jie Mein Goh
University of Maryland - Robert H. Smith School of Business , University of Illinois at Urbana-Champaign , University of Texas at Dallas and Fundación Instituto de Empresa, S.L. - IE Business School
Date Posted: July 15, 2007
Last Revised: February 22, 2012
Accepted Paper Series
878 downloads

Incl. Electronic Paper Performance in Service Marketing from Philosophy to Customer Relationship Management
Victor Danciu
Independent
Date Posted: July 14, 2007
Working Paper Series
1890 downloads

Some More Evidence in the Discussion of the Ambiguities Surrounding Consumer Perceived Value and Consumer Satisfaction: A New Perspective on the Role of Mass Communication Theories
Agricultural Economics Review, Vol. 9, No. 1, pp. 35-54, 2008
George S. Spais and Konstantinos Z. Vasileiou
Independent and University of Ioannina
Date Posted: July 14, 2007
Last Revised: April 28, 2008
Accepted Paper Series

Incl. Electronic Paper Intermediate Media Effects
Fisher College of Business Working Paper
Sandeep R. Chandukala , Jeffrey Dotson , Jeffrey P. Brazell and Greg M. Allenby
Kelley School of Business, Indiana University - Department of Marketing , Vanderbilt University , The Modellers and Ohio State University (OSU) - Department of Marketing and Logistics
Date Posted: July 08, 2007
Working Paper Series
138 downloads

Incl. Electronic Paper Extending the Fit Hypothesis in Brand Extensions: Effects of Situational Involvement, Consumer Innovativeness and Extension Incongruity on Evaluation of Brand Extensions
KDI School of Pub Policy & Management Paper No. 07-06
Kwon Jung
KDI School of Public Policy and Management
Date Posted: July 05, 2007
Working Paper Series
223 downloads

Incl. Electronic Paper Motivating Discounts: Price Motivated Reasoning
On Amir and Erica Dawson
University of California, San Diego (UCSD) - Rady School of Management and Yale School of Management
Date Posted: June 30, 2007
Working Paper Series
236 downloads

Incl. Electronic Paper Performance in Service Marketing
Victor Danciu
Independent
Date Posted: June 30, 2007
Working Paper Series
1048 downloads

Food Quality and Safety: Consumer Perception and Demand
European Review of Agricultural Economics, Vol. 32, No. 3, pp. 369-391, 2005
Klaus G. Grunert
Aarhus School of Business - Marketing and Statistics
Date Posted: June 26, 2007
Accepted Paper Series

Incl. Electronic Paper From Social Marketing Towards Corporate Social Responsibility
Romanian Marketing Review, Forthcoming
Alin Stancu and Rosca Mihai Ioan
Academy of Economic Studies Bucharest (ASE) and Bucharest Academy of Economic Studies
Date Posted: June 25, 2007
Accepted Paper Series
779 downloads

How Changes in Consumer Behaviour and Retailing Affect Competence Requirements for Food Producers and Processors
Economía y Recursos Naturales, Vol. 6, No. 11, pp. 3-22,
Klaus G. Grunert
Aarhus School of Business - Marketing and Statistics
Date Posted: June 25, 2007
Accepted Paper Series

Incl. Electronic Paper The Service Paradox: Supporting Service Supply Chains with Product-Oriented ICT
Mairead Brady and Martin R. Fellenz
University of Dublin - Trinity College and University of Dublin - School of Business Studies
Date Posted: June 25, 2007
Last Revised: February 24, 2009
Working Paper Series
239 downloads

Channel Structure with Knowledge Spillovers
Marketing Science, Forthcoming
Sudheer Gupta
Simon Fraser University
Date Posted: June 22, 2007
Accepted Paper Series

Incl. Electronic Paper Probabilistic Goods: A Creative Way of Selling Products and Services
Scott A. Fay and Jinhong Xie
University of Florida, Department of Marketing and University of Florida - Warrington College of Business Administration
Date Posted: June 22, 2007
Last Revised: November 19, 2007
Working Paper Series
218 downloads

Socio-Economic Status and Free Medication Samples
iHEA 2007 6th World Congress: Explorations in Health Economics Paper
James X. Zhang
The University of Chicago, Medicine
Date Posted: June 22, 2007
Working Paper Series

Incl. Electronic Paper The Optimal Design of Hospital Advertising by Means of Conjoint Measurement
Journal of Advertising Research, Vol. 38, No. 3, pp. 35-46, May/June 1998
Dieter K. Tscheulin and Bernd Helmig
University of Freiburg (Germany) and University of Mannheim - Department of General, Public and Nonprofit Management
Date Posted: June 18, 2007
Accepted Paper Series
296 downloads

Incl. Electronic Paper Co-Branding: The State of the Art
Schmalenbach Business Review, Vol. 60, October 2008 , University of Fribourg Marketing Working Paper No. 1
Bernd Helmig , Jan-Alexander Huber and Peter S.H. Leeflang
University of Mannheim - Department of General, Public and Nonprofit Management , Bain & Company and University of Groningen - Faculty of Economics and Business
Date Posted: June 13, 2007
Accepted Paper Series
1266 downloads

Incl. Electronic Paper What Do We Know About the Identity Salience Model of Relationship Marketing Success? A Review of the Literature
Journal of Relationship Marketing, Forthcoming, U of Fribourge Marketing Working Paper No. 2/2007
Silke Michalski and Bernd Helmig
University of Fribourg (Switzerland) - Faculty of Economics and Social Science and University of Mannheim - Department of General, Public and Nonprofit Management
Date Posted: June 13, 2007
Accepted Paper Series
420 downloads

Incl. Electronic Paper The Role of Channel Quality in Customer Equity Management
Journal of Business Research, Vol. 60, pp. 1243-1252, December 2007
Weimin Dong , Scott D. Swain and Paul D. Berger
Boston University - School of Management , Northeastern University and Bentley University - Department of Marketing
Date Posted: June 03, 2007
Last Revised: December 05, 2012
Accepted Paper Series
309 downloads

Incl. Electronic Paper Assessing Three Sources of Misresponse to Reversed Likert Items
Journal of Marketing Research, Vol. 45, pp. 116-131, February 2008
Scott D. Swain , Danny Weathers and Ronald W. Niedrich
Northeastern University , Louisiana State University, Baton Rouge and Louisiana State University, Baton Rouge - E.J. Ourso College of Business Administration
Date Posted: June 03, 2007
Last Revised: December 05, 2012
Accepted Paper Series
344 downloads

Incl. Electronic Paper A Tough-Minded, but Sympathetic, Approach to Corporate Social Responsibility
Elliot Maltz , Debra Jones Ringold and Fred Thompson
Atkinson Graduate School of Management, Willamette University , Atkinson Graduate School of Management, Willamette University and Willamette University - Atkinson Graduate School of Management
Date Posted: June 03, 2007
Working Paper Series
435 downloads

Incl. Electronic Paper Can Uncertainty Improve Promotions?
Forthcoming in the Journal of Marketing Research
Kelly Goldsmith and On Amir
Northwestern University - Kellogg School of Management and University of California, San Diego (UCSD) - Rady School of Management
Date Posted: June 02, 2007
Last Revised: November 28, 2012
Accepted Paper Series
286 downloads

Incl. Electronic Paper Administration of Sales Force Tasks Under Field Conditions
Dr. Rajagopal
Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus
Date Posted: May 31, 2007
Working Paper Series
165 downloads

Incl. Electronic Paper Inclusion of Small-Scale Dairy Farms in Supply Chain in Bulgaria (A Case from Plovdiv Region)
Hrabrin Bachev
Institute of Agricultural Economics
Date Posted: May 30, 2007
Working Paper Series
524 downloads

Incl. Electronic Paper Managing the Innovative Deployment of Information and Communication Technologies (ICTs) for Global Service Organisations
Martin R. Fellenz and Mairead Brady
University of Dublin - School of Business Studies and University of Dublin - Trinity College
Date Posted: May 30, 2007
Working Paper Series
272 downloads

Incl. Electronic Paper Reconsidering Financial Flows in Supply Chain Management
Martin R. Fellenz , Mairead Brady , Joe Greene , Brendan Cannon , Nigel Woodward and Magdalena Cholakova
University of Dublin - School of Business Studies , University of Dublin - Trinity College , Intel Corp. , Intel Corp. , Intel Corp. and Bocconi University - Department of Management and Technology
Date Posted: May 30, 2007
Working Paper Series
644 downloads

Incl. Electronic Paper Researching the Role of ICT in Contemporary Marketing Practices (CMP)
Mairead Brady , Martin R. Fellenz and Richard Brookes
University of Dublin - Trinity College , University of Dublin - School of Business Studies and University of Auckland
Date Posted: May 30, 2007
Working Paper Series
719 downloads

Incl. Electronic Paper RFID and Information Management for Services Supply Chains; Towards Holistic Data Access and Management
Mairead Brady and Martin R. Fellenz
University of Dublin - Trinity College and University of Dublin - School of Business Studies
Date Posted: May 30, 2007
Working Paper Series
244 downloads

Incl. Electronic Paper Too Much Data, Too Little Information: The Challenges of RFID Implementation
Mairead Brady , Martin R. Fellenz and Corinne Armstrong
University of Dublin - Trinity College , University of Dublin - School of Business Studies and University of Dublin - School of Business Studies
Date Posted: May 30, 2007
Working Paper Series
343 downloads

Incl. Electronic Paper A Theory of Attribution
Barry E. Feldman
Russell Investments
Date Posted: May 25, 2007
Working Paper Series
183 downloads

Corporate Brand and Firm Value
José Rosário and Claudia Custodio
ISCTE and Arizona State University - W. P. Carey School of Business
Date Posted: May 21, 2007
Working Paper Series

Incl. Electronic Paper Demand-Driven Scheduling of Movies in a Multiplex
ERIM Report Series Reference No. ERS-2007-033-MKT
J. Eliashberg , Q. Hegie , J. Ho , D. Huisman , S.J. Miller , Sanjeev Swami , Charles Weinberg and Berend Wierenga
University of Pennsylvania - Marketing Department , affiliation not provided to SSRN , affiliation not provided to SSRN , affiliation not provided to SSRN , affiliation not provided to SSRN , affiliation not provided to SSRN , University of British Columbia (UBC) - Sauder School of Business and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Date Posted: May 20, 2007
Working Paper Series
122 downloads

Incl. Electronic Paper Dilution Revisited: A First Look at the Trademark Dilution Revision Act
Pennsylvania Bar Association Quarterly, Vol. 20, No. 69, 2007
Kurt M. Saunders
California State University, Northridge
Date Posted: May 16, 2007
Accepted Paper Series
136 downloads

Incl. Electronic Paper A University's Organizational Intelligence - Standards, Strategies and Debouches
Mihaela Prejmerean and Simona Vasilache
Bucharest Academy of Economic Studies and Faculty of Business Administration, Academy of Economic Studies, Bucharest
Date Posted: May 08, 2007
Working Paper Series
185 downloads

Incl. Electronic Paper The Effect of Conceptual and Perceptual Fluency on Brand Evaluation
Angela Y. Lee and Aparna A. Labroo
Northwestern University - Kellogg School of Management and University of Chicago
Date Posted: May 08, 2007
Working Paper Series
507 downloads

Incl. Electronic Paper Economics and Politics of Advertising: Evidence from the Enlarging European Union
European Journal of Marketing, Vol. 41, pp. 3-4, 2007
Nir Kshetri , Nicholas Williamson and Andreea Schiopu
University of North Carolina (UNC) at Greensboro - Bryan School of Business & Economics , University of North Carolina at Greensboro and University of North Carolina (UNC) at Greensboro
Date Posted: May 01, 2007
Accepted Paper Series
77 downloads


 

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