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SSRN eLibrary Statistics:
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484,343
Full Text Papers:
393,706
Authors:
226,701
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68,955
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65,930,607
Last 12 months:
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JEL Code: M31
425,114 Total downloads
Showing Papers 1,351 - 1,400 of 1,874
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The Competitive Success of the Brand: A New Management and Marketing Approach
Victor Danciu
Independent
Date Posted: July 31, 2007
Working Paper Series
875 downloads
How Information Management Capability Influences Firm Performance
MIS Quarterly, Vol. 35, No. 1, pp. 237-256, 2011
Sunil Mithas ,
Narayan Ramasubbu
and
Vallabh Sambamurthy
University of Maryland - Robert H. Smith School of Business
,
University of Pittsburgh - Katz Graduate School of Business
and
Michigan State University - Department of Accounting & Information Systems
Date Posted: July 30, 2007
Last Revised: June 10, 2011
Accepted Paper Series
How Does Popularity Information Affect Choices? A Field Experiment
Management Science, Vol. 57, No. 5, pp. 828-842, May 2011
Catherine Tucker
and
Juanjuan Zhang
Massachusetts Institute of Technology (MIT) - Management Science (MS)
and
Massachusetts Institute of Technology (MIT) - Sloan School of Management
Date Posted: July 26, 2007
Last Revised: May 26, 2011
Accepted Paper Series
1018 downloads
A Leverage Theory of Reputation Building with Co-Branding: Complementarity in Reputation Building
Jay Pil Choi and
Doh-Shin Jeon
Michigan State University - Department of Economics
and
Universitat Pompeu Fabra - Faculty of Economic and Business Sciences
Date Posted: July 25, 2007
Working Paper Series
265 downloads
Ownership Structure, Customer Satisfaction and Brand Equity
Anna Torres and
Josep A. Tribo
Universitat Pompeu Fabra - Faculty of Economic and Business Sciences
and
Universidad Carlos III de Madrid
Date Posted: July 25, 2007
Working Paper Series
889 downloads
The Effects of Uncertainty Avoidance on Brand Performance: Marketing Creativity, Product Innovation and the Brand Duration
Marco S. Giarratana
and
Anna Torres
Department of Management & Technology
and
Universitat Pompeu Fabra - Faculty of Economic and Business Sciences
Date Posted: July 25, 2007
Working Paper Series
431 downloads
Are Americans' Musical Preferences More Omnivores Today? Yes, but not Everyone
Jordi López Sintas
,
Anna Torres and
Konstantina Zerva
UAB
,
Universitat Pompeu Fabra - Faculty of Economic and Business Sciences
and
University of Barcelona
Date Posted: July 23, 2007
Working Paper Series
60 downloads
Perceptual Mapping of Practical Ethics Along the Value Chain: A Multiple Correspondence Analysis with Industry and Cultural Indices as Supplementary Variables
Antonio Ladron-de-Guevara
,
Anna Torres and
Josep A. Tribo
Universitat Pompeu Fabra - Faculty of Economic and Business Sciences
,
Universitat Pompeu Fabra - Faculty of Economic and Business Sciences
and
Universidad Carlos III de Madrid
Date Posted: July 23, 2007
Working Paper Series
185 downloads
How to Become a Competitive and Well-Known University
Stefan M. Buettner
University of Tuebingen - Faculty of Economics and Business Administration
Date Posted: July 22, 2007
Working Paper Series
88 downloads
On the Value of Privacy from Telemarketing: Evidence from the 'Do Not Call' Registry
Ivan P. L. Png
National University of Singapore
Date Posted: July 22, 2007
Working Paper Series
180 downloads
The Effects of Exposure-Order and Market Entry-Information on Brand Preference: A Dual Process Model
Journal of the Academy of Marketing Science, Forthcoming
Ronald W. Niedrich
and
Scott D. Swain
Louisiana State University, Baton Rouge - E.J. Ourso College of Business Administration
and
Northeastern University
Date Posted: July 21, 2007
Accepted Paper Series
241 downloads
Why Does Context Matter? Attraction Effects and Binary Comparisons
Institute for Empirical Research in Economics Working Paper No. 330
Wolfgang R. Koehler
University of Zurich
Date Posted: July 20, 2007
Working Paper Series
75 downloads
How Best-in-Class Companies are Transitioning to Solutions-Based Sales With the Assistance of Their Channel Partners
Moira Koch
Maia Strategy Group
Date Posted: July 19, 2007
Working Paper Series
279 downloads
Satisfaction in Choice as a Function of the Number of Alternatives: When Goods Satiate But Bads Escalate
Elena Reutskaja
and
Robin M. Hogarth
Universitat Pompeu Fabra - Faculty of Economic and Business Sciences
and
Universitat Pompeu Fabra - Faculty of Economic and Business Sciences
Date Posted: July 19, 2007
Working Paper Series
87 downloads
Sales-Discount Regulation: How Much Bazaar Do Consumers Want?
Evelyn Korn
University of Marburg - Faculty of Economics and Business Administration
Date Posted: July 16, 2007
Working Paper Series
57 downloads
Information Technology and Firm Profitability: Mechanisms and Empirical Evidence
MIS Quarterly, Vol. 36, No. 1, pp. 205-224, 2012
Sunil Mithas ,
Ali R. Tafti
,
Indranil Bardhan
and
Jie Mein Goh
University of Maryland - Robert H. Smith School of Business
,
University of Illinois at Urbana-Champaign
,
University of Texas at Dallas
and
Fundación Instituto de Empresa, S.L. - IE Business School
Date Posted: July 15, 2007
Last Revised: February 22, 2012
Accepted Paper Series
878 downloads
Performance in Service Marketing from Philosophy to Customer Relationship Management
Victor Danciu
Independent
Date Posted: July 14, 2007
Working Paper Series
1890 downloads
Some More Evidence in the Discussion of the Ambiguities Surrounding Consumer Perceived Value and Consumer Satisfaction: A New Perspective on the Role of Mass Communication Theories
Agricultural Economics Review, Vol. 9, No. 1, pp. 35-54, 2008
George S. Spais and
Konstantinos Z. Vasileiou
Independent
and
University of Ioannina
Date Posted: July 14, 2007
Last Revised: April 28, 2008
Accepted Paper Series
Intermediate Media Effects
Fisher College of Business Working Paper
Sandeep R. Chandukala
,
Jeffrey Dotson
,
Jeffrey P. Brazell
and
Greg M. Allenby
Kelley School of Business, Indiana University - Department of Marketing
,
Vanderbilt University
,
The Modellers
and
Ohio State University (OSU) - Department of Marketing and Logistics
Date Posted: July 08, 2007
Working Paper Series
138 downloads
Extending the Fit Hypothesis in Brand Extensions: Effects of Situational Involvement, Consumer Innovativeness and Extension Incongruity on Evaluation of Brand Extensions
KDI School of Pub Policy & Management Paper No. 07-06
Kwon Jung
KDI School of Public Policy and Management
Date Posted: July 05, 2007
Working Paper Series
223 downloads
Motivating Discounts: Price Motivated Reasoning
On Amir
and
Erica Dawson
University of California, San Diego (UCSD) - Rady School of Management
and
Yale School of Management
Date Posted: June 30, 2007
Working Paper Series
236 downloads
Performance in Service Marketing
Victor Danciu
Independent
Date Posted: June 30, 2007
Working Paper Series
1048 downloads
Food Quality and Safety: Consumer Perception and Demand
European Review of Agricultural Economics, Vol. 32, No. 3, pp. 369-391, 2005
Klaus G. Grunert
Aarhus School of Business - Marketing and Statistics
Date Posted: June 26, 2007
Accepted Paper Series
From Social Marketing Towards Corporate Social Responsibility
Romanian Marketing Review, Forthcoming
Alin Stancu and
Rosca Mihai Ioan
Academy of Economic Studies Bucharest (ASE)
and
Bucharest Academy of Economic Studies
Date Posted: June 25, 2007
Accepted Paper Series
779 downloads
How Changes in Consumer Behaviour and Retailing Affect Competence Requirements for Food Producers and Processors
Economía y Recursos Naturales, Vol. 6, No. 11, pp. 3-22,
Klaus G. Grunert
Aarhus School of Business - Marketing and Statistics
Date Posted: June 25, 2007
Accepted Paper Series
The Service Paradox: Supporting Service Supply Chains with Product-Oriented ICT
Mairead Brady and
Martin R. Fellenz
University of Dublin - Trinity College
and
University of Dublin - School of Business Studies
Date Posted: June 25, 2007
Last Revised: February 24, 2009
Working Paper Series
239 downloads
Channel Structure with Knowledge Spillovers
Marketing Science, Forthcoming
Sudheer Gupta
Simon Fraser University
Date Posted: June 22, 2007
Accepted Paper Series
Probabilistic Goods: A Creative Way of Selling Products and Services
Scott A. Fay and
Jinhong Xie
University of Florida, Department of Marketing
and
University of Florida - Warrington College of Business Administration
Date Posted: June 22, 2007
Last Revised: November 19, 2007
Working Paper Series
218 downloads
Socio-Economic Status and Free Medication Samples
iHEA 2007 6th World Congress: Explorations in Health Economics Paper
James X. Zhang
The University of Chicago, Medicine
Date Posted: June 22, 2007
Working Paper Series
The Optimal Design of Hospital Advertising by Means of Conjoint Measurement
Journal of Advertising Research, Vol. 38, No. 3, pp. 35-46, May/June 1998
Dieter K. Tscheulin
and
Bernd Helmig
University of Freiburg (Germany)
and
University of Mannheim - Department of General, Public and Nonprofit Management
Date Posted: June 18, 2007
Accepted Paper Series
296 downloads
Co-Branding: The State of the Art
Schmalenbach Business Review, Vol. 60, October 2008 , University of Fribourg Marketing Working Paper No. 1
Bernd Helmig ,
Jan-Alexander Huber
and
Peter S.H. Leeflang
University of Mannheim - Department of General, Public and Nonprofit Management
,
Bain & Company
and
University of Groningen - Faculty of Economics and Business
Date Posted: June 13, 2007
Accepted Paper Series
1266 downloads
What Do We Know About the Identity Salience Model of Relationship Marketing Success? A Review of the Literature
Journal of Relationship Marketing, Forthcoming, U of Fribourge Marketing Working Paper No. 2/2007
Silke Michalski
and
Bernd Helmig
University of Fribourg (Switzerland) - Faculty of Economics and Social Science
and
University of Mannheim - Department of General, Public and Nonprofit Management
Date Posted: June 13, 2007
Accepted Paper Series
420 downloads
The Role of Channel Quality in Customer Equity Management
Journal of Business Research, Vol. 60, pp. 1243-1252, December 2007
Weimin Dong
,
Scott D. Swain and
Paul D. Berger
Boston University - School of Management
,
Northeastern University
and
Bentley University - Department of Marketing
Date Posted: June 03, 2007
Last Revised: December 05, 2012
Accepted Paper Series
309 downloads
Assessing Three Sources of Misresponse to Reversed Likert Items
Journal of Marketing Research, Vol. 45, pp. 116-131, February 2008
Scott D. Swain ,
Danny Weathers
and
Ronald W. Niedrich
Northeastern University
,
Louisiana State University, Baton Rouge
and
Louisiana State University, Baton Rouge - E.J. Ourso College of Business Administration
Date Posted: June 03, 2007
Last Revised: December 05, 2012
Accepted Paper Series
344 downloads
A Tough-Minded, but Sympathetic, Approach to Corporate Social Responsibility
Elliot Maltz ,
Debra Jones Ringold and
Fred Thompson
Atkinson Graduate School of Management, Willamette University
,
Atkinson Graduate School of Management, Willamette University
and
Willamette University - Atkinson Graduate School of Management
Date Posted: June 03, 2007
Working Paper Series
435 downloads
Can Uncertainty Improve Promotions?
Forthcoming in the Journal of Marketing Research
Kelly Goldsmith and
On Amir
Northwestern University - Kellogg School of Management
and
University of California, San Diego (UCSD) - Rady School of Management
Date Posted: June 02, 2007
Last Revised: November 28, 2012
Accepted Paper Series
286 downloads
Administration of Sales Force Tasks Under Field Conditions
Dr. Rajagopal
Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus
Date Posted: May 31, 2007
Working Paper Series
165 downloads
Inclusion of Small-Scale Dairy Farms in Supply Chain in Bulgaria (A Case from Plovdiv Region)
Hrabrin Bachev
Institute of Agricultural Economics
Date Posted: May 30, 2007
Working Paper Series
524 downloads
Managing the Innovative Deployment of Information and Communication Technologies (ICTs) for Global Service Organisations
Martin R. Fellenz
and
Mairead Brady
University of Dublin - School of Business Studies
and
University of Dublin - Trinity College
Date Posted: May 30, 2007
Working Paper Series
272 downloads
Reconsidering Financial Flows in Supply Chain Management
Martin R. Fellenz
,
Mairead Brady ,
Joe Greene
,
Brendan Cannon
,
Nigel Woodward
and
Magdalena Cholakova
University of Dublin - School of Business Studies
,
University of Dublin - Trinity College
,
Intel Corp.
,
Intel Corp.
,
Intel Corp.
and
Bocconi University - Department of Management and Technology
Date Posted: May 30, 2007
Working Paper Series
644 downloads
Researching the Role of ICT in Contemporary Marketing Practices (CMP)
Mairead Brady ,
Martin R. Fellenz
and
Richard Brookes
University of Dublin - Trinity College
,
University of Dublin - School of Business Studies
and
University of Auckland
Date Posted: May 30, 2007
Working Paper Series
719 downloads
RFID and Information Management for Services Supply Chains; Towards Holistic Data Access and Management
Mairead Brady and
Martin R. Fellenz
University of Dublin - Trinity College
and
University of Dublin - School of Business Studies
Date Posted: May 30, 2007
Working Paper Series
244 downloads
Too Much Data, Too Little Information: The Challenges of RFID Implementation
Mairead Brady ,
Martin R. Fellenz
and
Corinne Armstrong
University of Dublin - Trinity College
,
University of Dublin - School of Business Studies
and
University of Dublin - School of Business Studies
Date Posted: May 30, 2007
Working Paper Series
343 downloads
A Theory of Attribution
Barry E. Feldman
Russell Investments
Date Posted: May 25, 2007
Working Paper Series
183 downloads
Corporate Brand and Firm Value
José Rosário and
Claudia Custodio
ISCTE
and
Arizona State University - W. P. Carey School of Business
Date Posted: May 21, 2007
Working Paper Series
Demand-Driven Scheduling of Movies in a Multiplex
ERIM Report Series Reference No. ERS-2007-033-MKT
J. Eliashberg ,
Q. Hegie ,
J. Ho ,
D. Huisman ,
S.J. Miller ,
Sanjeev Swami
,
Charles Weinberg
and
Berend Wierenga
University of Pennsylvania - Marketing Department
,
affiliation not provided to SSRN
,
affiliation not provided to SSRN
,
affiliation not provided to SSRN
,
affiliation not provided to SSRN
,
affiliation not provided to SSRN
,
University of British Columbia (UBC) - Sauder School of Business
and
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Date Posted: May 20, 2007
Working Paper Series
122 downloads
Dilution Revisited: A First Look at the Trademark Dilution Revision Act
Pennsylvania Bar Association Quarterly, Vol. 20, No. 69, 2007
Kurt M. Saunders
California State University, Northridge
Date Posted: May 16, 2007
Accepted Paper Series
136 downloads
A University's Organizational Intelligence - Standards, Strategies and Debouches
Mihaela Prejmerean
and
Simona Vasilache
Bucharest Academy of Economic Studies
and
Faculty of Business Administration, Academy of Economic Studies, Bucharest
Date Posted: May 08, 2007
Working Paper Series
185 downloads
The Effect of Conceptual and Perceptual Fluency on Brand Evaluation
Angela Y. Lee
and
Aparna A. Labroo
Northwestern University - Kellogg School of Management
and
University of Chicago
Date Posted: May 08, 2007
Working Paper Series
507 downloads
Economics and Politics of Advertising: Evidence from the Enlarging European Union
European Journal of Marketing, Vol. 41, pp. 3-4, 2007
Nir Kshetri ,
Nicholas Williamson
and
Andreea Schiopu
University of North Carolina (UNC) at Greensboro - Bryan School of Business & Economics
,
University of North Carolina at Greensboro
and
University of North Carolina (UNC) at Greensboro
Date Posted: May 01, 2007
Accepted Paper Series
77 downloads
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