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398,298
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69,626
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239,806
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JEL Code: M3
696,600 Total downloads
Showing Papers 1,401 - 1,450 of 2,957
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On the Competitive Effect of Informative Advertising NHH Dept. of Economics Discussion Paper No. 16/2009
Kurt Richard Brekke
and
Michael Kuhn
affiliation not provided to SSRN
Date Posted: February 19, 201046 downloads
The Applicability of Benford’s Law to the buying Behavior of Foreign Military Sales Customers Global Journal of Business Research, Vol. 2, No. 2, pp. 77-85, 2008
Charley Tichenor
and
Bobby Davis
Date Posted: February 19, 2010
Factors Influencing Brand Loyalty in Professional Sports Fans Global Journal of Business Research, Vol. 2, No. 1, pp. 69-84, 2008
Yun-Tsan Lin
and
Chen-Hsien Lin
Date Posted: February 18, 2010521 downloads
How Should Consumers' Willingness to Pay Be Measured? An Empirical Comparison of State-of-The-Art Approaches Journal of Marketing Research, Vol. 48, No. 1, pp. 172-184
Klaus Miller
,
Reto Hofstetter
,
Harley Krohmer
and
Z. John Zhang
Date Posted: February 15, 2010Last Revised: January 23, 2011
The Implementation of a Market Orientation: A Review and Integration of the Contributions to Date European Journal of Marketing, Vol. 42, pp. 1265-1293, 2008
Erik M. van Raaij
and
J. W. Stoelhorst
Date Posted: February 13, 2010119 downloads
Do Private Labels Increase Retailer Bargaining Power?
Sergio Meza
and
K. Sudhir
Date Posted: February 09, 2010189 downloads
Corporations are People Too: A Multi-Dimensional Approach to the Corporate Personhood Puzzle Fordham Journal of Corporate & Financial Law, Vol. 15, p. 97, 2009, Chapman University Law Research Paper No. 10-02
Susanna Kim Ripken
Date Posted: February 05, 2010205 downloads
Buyer Market Power and Vertically Differentiated Retailers University of Massachusetts Amherst Department of Resource Economics Working Paper No. 2010-1
Shinn-Shyr Wang
,
Christian Rojas
and
Nathalie Lavoie
Date Posted: February 04, 201094 downloads
Brands, Competition and the Law Brigham Young University Law Review, 2010, Thomas Jefferson School of Law Research Paper No. 1545893, Loyola University Chicago School of Law Research Paper No. 2010-003
Deven R. Desai
and
Spencer Weber Waller
Date Posted: February 01, 2010Last Revised: May 09, 2011826 downloads
Increasing Dominance - The Role of Advertising, Pricing and Product Design Working Paper
Tobias Kretschmer
and
Mariana (Roesner) Stamm
Date Posted: February 01, 2010Last Revised: August 05, 201086 downloads
The Lexus or the Olive Tree? Trading Off Between Global Convergence and Local Divergence International Journal of Research in Marketing, Forthcoming
Koert van Ittersum and
Nancy Y. Wong
affiliation not provided to SSRN
Date Posted: February 01, 2010Last Revised: February 17, 201056 downloads
Top 10 Law School Home Pages of 2009 GREEN BAG ALMANAC AND READER 2010, Ross E. Davies, ed., pp/ 289-306, Green Bag Press , Georgetown Public Law Research Paper No. 10-03
Roger V. Skalbeck
Date Posted: January 30, 2010Last Revised: December 14, 20121698 downloads
Does Information Matter? The Effect of the Meth Project on Meth Use Among Youths
D. Mark Anderson
Date Posted: January 29, 201076 downloads
Identification of Cultural Markers on Tunisian Web Sites Euromed Management Working Paper No. 02-2010
Basma Taieb
and
Boris Bartikowski
Date Posted: January 29, 2010Last Revised: June 18, 201043 downloads
New Product Team Decision-Making: Regulatory Focus Effects on Number, Type and Timing Decisions Journal of Product Innovation Management, Forthcoming, UIC College of Business Administration Research Paper No. 10-02
Jelena Spanjol ,
Leona Tam
,
William J. Qualls and
Jonathan Bohlmann
affiliation not provided to SSRN
Date Posted: January 28, 2010133 downloads
How Salary Receipt Affects Consumers' Regulatory Motivations and Product Preferences Journal of Marketing, Forthcoming
Himanshu Mishra
,
Arul Mishra
and
Dhananjay Nayakankuppam
Date Posted: January 26, 2010116 downloads
FantasyLaw 2009: The Season, the Stars, and the Statistics Green Bag 2d, Vol. 13, No. 2, pp. 229-247, Winter 2010, George Mason Law & Economics Research Paper No. 10-08
Ross E. Davies
Date Posted: January 25, 201035 downloads
Selective Publicity and Stock Prices 23rd Australasian Finance and Banking Conference 2010 Paper, Journal of Finance, Forthcoming
David H. Solomon
Date Posted: January 24, 2010Last Revised: August 30, 2011281 downloads
Evaluating Promotional Activities in an Online Two-Sided Market of User-Generated Content Simon School Working Paper No. FR 10-08
Paulo Albuquerque ,
Polykarpos Pavlidis
,
Udi Chatow
,
Kay-Yut Chen ,
Zainab Jamal
,
Kok-Wei Koh
and
Andrew Fitzhugh
affiliation not provided to SSRN
,
Hewlett-Packard Laboratories, Palo Alto
and
affiliation not provided to SSRN
Date Posted: January 20, 2010Last Revised: October 27, 2012220 downloads
Management and Modelisation of the Combinations of Resources Applied to French Tennis Tournaments - Management et Modélisation des Combinaisons de Ressources : une Application au Cas des Tournois de Tennis Français
Lionel Maltese
,
Lucien Véran
and
Euromed Management
Date Posted: January 20, 201053 downloads
The Quest for Content: How User-Generated Links Can Facilitate Online Exploration
Jacob Goldenberg
,
Gal Oestreicher-Singer
and
Shachar Reichman
Date Posted: January 20, 2010Last Revised: January 25, 2013565 downloads
Deviation Among Technology Reviews: An Informative Enrichment of Technology Evolution Theory for Marketing ERIM Report Series Reference No. ERS-2010-005-MKT
Ashish Sood and
S. Stremersch
Date Posted: January 19, 201046 downloads
Advertising, Product Differentiation and Cooperation
Moshe Bar-Niv (Burnovski) and
Israel Zang
affiliation not provided to SSRN
Date Posted: January 18, 2010Last Revised: January 28, 201094 downloads
Content or Community? A Digital Business Strategy for Content Providers in the Social Age
Gal Oestreicher-Singer
and
Lior Zalmanson
Date Posted: January 17, 2010Last Revised: July 05, 2012397 downloads
Exit and Voice: An Economic Theory of Customer Complaint Management
Pinghan Liang
Date Posted: January 15, 2010Last Revised: January 24, 2010106 downloads
The Impact of Targeting Technology on Advertising Markets and Media Competition
Susan Athey and
Joshua S. Gans
Date Posted: January 13, 2010100 downloads
Vertical Differentiation in Monetary Search-Theorectic Models-Revisited
Chia-Ying Chang
Date Posted: January 12, 2010
Nativistic Motivation: The Construct and its Measure
Babu P. George
Date Posted: January 11, 2010
'Made in Italy' in China: From Country of Origin to Country Concept Branding The Icfai Journal of Brand Management, Vol. VI, Nos. 3 & 4, pp. 63-74, September & December 2009
Salvatore Snaiderbaur
Date Posted: January 06, 2010Last Revised: June 16, 2010263 downloads
Financial Phantasmagoria: Corporate Image-Work in Times of Crisis
Christian De Cock ,
Max Baker
and
Christina Renate Volkmann
Date Posted: January 06, 201053 downloads
Fan Ownership Can Give UFL a Leg Up on Building Loyalty Sports Business Journal, p. 28, August 27, 2007
Marc Edelman
Date Posted: January 05, 201055 downloads
Using Google Analytics for Measuring Inlinks Effectiveness
Beatriz Plaza
Date Posted: January 01, 2010116 downloads
Brand Gravity and Performance in Satellite Markets
Dr. Rajagopal
Date Posted: December 30, 200973 downloads
Cooperative Advertising in a Dynamic Retail Market Duopoly
Anshuman Chutani and
Suresh Sethi
Date Posted: December 29, 2009Last Revised: September 21, 2010138 downloads
Evaluation of the Advance Booking Scheme Launched by Pioneer Hi-Bred International Seeds Pragyaan: Journal of Management, Vol. 7, Issue 1, June 2009
Saurabh Singh
Date Posted: December 27, 2009Last Revised: September 18, 201235 downloads
Marketing Practices of Livestock Products by Self Help Groups in Burdwan District of West Bengal Pragyan: Journal of Management, Vol. 7, Issue 2, 2009
Dr. Yashwant Gupta ,
Dipin Das
and
Saurabh Singh
affiliation not provided to SSRN
and
G. B. Pant University of Agriculture and Technology - College of Agribusiness Management
Date Posted: December 27, 2009Last Revised: September 18, 201294 downloads
What Makes Online Content Viral?
Jonah A. Berger and
Katherine L. Milkman
Date Posted: December 27, 2009Last Revised: August 30, 20121792 downloads
In Stories We Trust: How Narrative Apologies Provide Cover for Competitive Vulnerability After Integrity-Violating Blog Posts International Journal of Research in Marketing, 27(2), 164-174
Tom van Laer
and
Ko de Ruyter
Date Posted: December 26, 2009Last Revised: May 30, 20139 downloads
Corporate Social Responsibility as a Promotional Tool: A Study on the Stakeholder Perception in Healthcare Sector
Sathishkumar K. R.
and
Dr. K. Chitra
Date Posted: December 23, 2009
Aspects of Permission Marketing
Cristian Morozan ,
Elena Enache
and
Bogdan Ţinteanu
Date Posted: December 21, 200983 downloads
Consumer-Retailer Emotional Attachment: Some Antecedents and Personality Moderators
Pavlos A. Vlachos and
Adam Vrechopoulos
Date Posted: December 20, 2009213 downloads
Implications of the Marketing Strategy for Exporting MSEs from Developing Economies
Neema Mori
Date Posted: December 20, 2009Last Revised: April 29, 2011191 downloads
Online Product Opinions: Incidence, Evaluation and Evolution
Wendy W. Moe
and
David A. Schweidel
Date Posted: December 18, 2009Last Revised: May 09, 2011431 downloads
Selling Chinese Dreams: Fashion, Culture and Discourse in Advertising in China between the Two World Wars
Stephen L. Morgan
Date Posted: December 18, 200998 downloads
Two-Stage Pricing for Custom-Made Products
Ernan Haruvy ,
Tao Li
and
Suresh Sethi
Date Posted: December 16, 2009Last Revised: March 31, 2011100 downloads
A Model for Predicting Consumer Responses to SMS Advertising
Dimitris Drossos
,
George Giaglis
and
Pavlos A. Vlachos
Date Posted: December 15, 2009349 downloads
Entrepreneurship and Human Development Index -
a Panel Data Analysis for Western Europe, Japan
and the United States (1980-2006)
Miltiades N. Georgiou
Date Posted: December 15, 200969 downloads
Integrating Online and Offline Marketing Strategies - A Strategic Approach
Saba Fatma
Date Posted: December 15, 2009Last Revised: August 11, 2010230 downloads
Probabilistic Goods: A Creative Way of Selling Products and Services Marketing Science , Vol. 27, No.4, pp. 674-690, July-August 2008
Scott Fay
and
Jinhong Xie
Date Posted: December 15, 2009
The Newsvendor Problem with a General Price Dependent Demand Distribution
Emel Arikan
and
Werner Jammernegg
Date Posted: December 15, 2009170 downloads
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