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SSRN eLibrary Statistics:
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489,519
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398,394
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228,766
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69,683
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Papers with
239,806
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JEL Code: M31
432,002 Total downloads
Showing Papers 1,401 - 1,450 of 1,899
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The Service Paradox: Supporting Service Supply Chains with Product-Oriented ICT
Mairead Brady and
Martin R. Fellenz
Date Posted: June 25, 2007Last Revised: February 24, 2009240 downloads
Channel Structure with Knowledge Spillovers Marketing Science, Forthcoming
Sudheer Gupta
Date Posted: June 22, 2007
Probabilistic Goods: A Creative Way of Selling Products and Services
Scott A. Fay and
Jinhong Xie
Date Posted: June 22, 2007Last Revised: November 19, 2007218 downloads
Socio-Economic Status and Free Medication Samples iHEA 2007 6th World Congress: Explorations in Health Economics Paper
James X. Zhang
Date Posted: June 22, 2007
The Optimal Design of Hospital Advertising by Means of Conjoint Measurement Journal of Advertising Research, Vol. 38, No. 3, pp. 35-46, May/June 1998
Dieter K. Tscheulin
and
Bernd Helmig
Date Posted: June 18, 2007301 downloads
Co-Branding: The State of the Art Schmalenbach Business Review, Vol. 60, October 2008 , University of Fribourg Marketing Working Paper No. 1
Bernd Helmig ,
Jan-Alexander Huber
and
Peter S.H. Leeflang
Date Posted: June 13, 20071287 downloads
What Do We Know About the Identity Salience Model of Relationship Marketing Success? A Review of the Literature Journal of Relationship Marketing, Forthcoming, U of Fribourge Marketing Working Paper No. 2/2007
Silke Michalski
and
Bernd Helmig
Date Posted: June 13, 2007420 downloads
The Role of Channel Quality in Customer Equity Management Journal of Business Research, Vol. 60, pp. 1243-1252, December 2007
Weimin Dong
,
Scott D. Swain and
Paul D. Berger
Date Posted: June 03, 2007Last Revised: December 05, 2012312 downloads
Assessing Three Sources of Misresponse to Reversed Likert Items Journal of Marketing Research, Vol. 45, pp. 116-131, February 2008
Scott D. Swain ,
Danny Weathers
and
Ronald W. Niedrich
Date Posted: June 03, 2007Last Revised: December 05, 2012347 downloads
A Tough-Minded, but Sympathetic, Approach to Corporate Social Responsibility
Elliot Maltz ,
Debra Jones Ringold and
Fred Thompson
Date Posted: June 03, 2007437 downloads
Can Uncertainty Improve Promotions? Forthcoming in the Journal of Marketing Research
Kelly Goldsmith and
On Amir
Date Posted: June 02, 2007Last Revised: November 28, 2012288 downloads
Administration of Sales Force Tasks Under Field Conditions
Dr. Rajagopal
Date Posted: May 31, 2007165 downloads
Inclusion of Small-Scale Dairy Farms in Supply Chain in Bulgaria (A Case from Plovdiv Region)
Hrabrin Bashev Bachev
Date Posted: May 30, 2007530 downloads
Managing the Innovative Deployment of Information and Communication Technologies (ICTs) for Global Service Organisations
Martin R. Fellenz
and
Mairead Brady
Date Posted: May 30, 2007273 downloads
Reconsidering Financial Flows in Supply Chain Management
Martin R. Fellenz
,
Mairead Brady ,
Joe Greene
,
Brendan Cannon
,
Nigel Woodward
and
Magdalena Cholakova
Date Posted: May 30, 2007646 downloads
Researching the Role of ICT in Contemporary Marketing Practices (CMP)
Mairead Brady ,
Martin R. Fellenz
and
Richard Brookes
Date Posted: May 30, 2007731 downloads
RFID and Information Management for Services Supply Chains; Towards Holistic Data Access and Management
Mairead Brady and
Martin R. Fellenz
Date Posted: May 30, 2007247 downloads
Too Much Data, Too Little Information: The Challenges of RFID Implementation
Mairead Brady ,
Martin R. Fellenz
and
Corinne Armstrong
Date Posted: May 30, 2007345 downloads
A Theory of Attribution
Barry E. Feldman
Date Posted: May 25, 2007184 downloads
Corporate Brand and Firm Value
José Rosário and
Claudia Custodio
Date Posted: May 21, 2007
Demand-Driven Scheduling of Movies in a Multiplex ERIM Report Series Reference No. ERS-2007-033-MKT
J. Eliashberg ,
Q. Hegie ,
J. Ho ,
D. Huisman ,
S.J. Miller ,
Sanjeev Swami
,
Charles Weinberg
and
Berend Wierenga
affiliation not provided to SSRN
,
affiliation not provided to SSRN
,
affiliation not provided to SSRN
,
affiliation not provided to SSRN
,
affiliation not provided to SSRN
,
University of British Columbia (UBC) - Sauder School of Business
and
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Date Posted: May 20, 2007122 downloads
Dilution Revisited: A First Look at the Trademark Dilution Revision Act Pennsylvania Bar Association Quarterly, Vol. 20, No. 69, 2007
Kurt M. Saunders
Date Posted: May 16, 2007136 downloads
A University's Organizational Intelligence - Standards, Strategies and Debouches
Mihaela Prejmerean
and
Simona Vasilache
Date Posted: May 08, 2007185 downloads
The Effect of Conceptual and Perceptual Fluency on Brand Evaluation
Angela Y. Lee
and
Aparna A. Labroo
Date Posted: May 08, 2007528 downloads
Economics and Politics of Advertising: Evidence from the Enlarging European Union European Journal of Marketing, Vol. 41, pp. 3-4, 2007
Nir Kshetri ,
Nicholas Williamson
and
Andreea Schiopu
Date Posted: May 01, 200778 downloads
Blockbuster Culture's Next Rise or Fall: The Impact of Recommender Systems on Sales Diversity Management Science, Vol. 55, No. 5, pp. 697-712, May 2009
Daniel M. Fleder
and
Kartik Hosanagar
Date Posted: April 17, 2007Last Revised: May 08, 20122174 downloads
Planned versus Actual Betting in Sequential Gambles Journal of Marketing Research, Vol. 46, pp. 372-383, June 2009
Eduardo B. Andrade
and
Ganesh Iyer
Date Posted: April 17, 2007Last Revised: June 15, 2009303 downloads
The Most Influential Age Hypothesis: Does the Self Cause Predictable Preferences?
On Amir
and
Nina Mazar
Date Posted: April 14, 2007223 downloads
Indirect Network Effects in New Product Growth ERIM Report Series Reference No. ERS-2007-019-MKT
S. Stremersch ,
G.J. Tellis ,
Philip Hans Franses and
Jeroen L.G. Binken
affiliation not provided to SSRN
,
Erasmus University Rotterdam (EUR) - Department of Econometrics
and
Erasmus University Rotterdam (EUR)
Date Posted: April 12, 2007157 downloads
Longitudinal Study on the Performance of U.S. Pharmaceutical Firms: The Increasing Role of Marketing ERIM Report Series Reference No. ERS-2007-020-STR
Lenny H. Pattikawa
Date Posted: April 12, 2007270 downloads
Marketing Communication Drivers of Adoption Timing of a New E-Service Among Existing Customers ERIM Report Series Reference No. ERS-2007-018-MKT
R. Prins and
P.C. Verhoef
affiliation not provided to SSRN
and
affiliation not provided to SSRN
Date Posted: April 12, 2007234 downloads
Using Online Conversations to Study Word of Mouth Communication Marketing Science, Vol. 23, No. 4, Fall 2004, Harvard Business School Marketing Research Paper No. 04-023
David Godes
and
Dina Mayzlin
Date Posted: April 12, 2007
The Impact of Service Operations Failures on Customer Satisfaction: Evidence on How Failures and Their Source Affect What Matters to Customers
Shannon W. Anderson ,
Scott Baggett
and
Sally K. Widener
Date Posted: April 02, 2007976 downloads
Alone in a Crowd of Sheep: Asymmetric Perceptions of Conformity and Their Roots in an Introspection Illusion
Emily Pronin
,
Jonah A. Berger and
Sarah Molouki
Date Posted: March 30, 2007145 downloads
How Environmental Cues Influence Product Evaluation and Choice
Jonah A. Berger and
Grainne Fitzsimons
Date Posted: March 30, 2007239 downloads
Dynamics of Buyer-Supplier Co-Dependency for Optimizing Functional Efficiency
Dr. Rajagopal
and
Amritanshu Rajagopal
Date Posted: March 29, 2007
Innovation and the Durable Goods Monopolist: The Optimality of Frequent New-Version Releases Marketing Science, Vol. 26, No. 6, 2007
Ramesh Sankaranarayanan
Date Posted: March 27, 2007Last Revised: February 24, 2008174 downloads
RFID - Buzz or Bust? Will Radio Frequency Identification Technology Follow in the Footsteps of its Ill-Fated Predecessor CRM?
Lynne M. Andrews
,
Jonathan Cloonan
,
Clare Keaveny
,
Eamon Fitzgerald
,
Corinne Armstrong
and
Mairead Brady
Date Posted: March 26, 2007268 downloads
RFID at the Customer Interface: The Issue of Privacy
Joanne E. McVeigh
,
Rachel Reddin
,
Mark Cunningham
,
Dave Breslin
,
Mairead Brady and
Corinne Armstrong
Date Posted: March 26, 2007354 downloads
Technological Innovation and the Use of RFID at the Consumer Interface - A Three-Tiered Hierarchy of Benefits Perspective
Mairead Brady
Date Posted: March 26, 2007198 downloads
Towards an IT-Enabled Customer Centric Service Supply Chain
Mairead Brady ,
Martin R. Fellenz
and
Magdalena Cholakova
Date Posted: March 26, 2007282 downloads
Implications of Virtual SCM on B2B Results: European Company Evidence
Maria Teresa Borges Tiago
,
João P. Couto
,
José António Cabral Vieira and
Flávio Gomes Borges Tiago
Date Posted: March 25, 2007139 downloads
Running on Empty? Financial Leverage and Product Quality in the Supermarket Industry American Economic Journal: Microeconomics, Forthcoming, AFA 2008 New Orleans Meetings Paper, 9th Annual Texas Finance Festival Paper
David A. Matsa
Date Posted: March 18, 2007Last Revised: July 22, 2010605 downloads
The Objective Value of Subjective Value: A Multi-round Negotiation Study MIT Sloan Research Paper No. 4696-08, Journal of Applied Social Psychology, Forthcoming
Jared R. Curhan ,
Hillary Anger Elfenbein and
Noah Eisenkraft
Date Posted: March 17, 2007Last Revised: July 26, 2008245 downloads
Identity in Marketing Communications: An Ethics of Visual Representation MARKETING COMMUNICATION: NEW APPROACHES, TECHNOLOGIES, AND STYLES, Allan J. Kimmel, ed., pp. 256-277, Oxford University Press, 2005
Janet L. Borgerson
and
Jonathan E. Schroeder
Date Posted: March 12, 20071045 downloads
The Effects of Service Quality and Word of Mouth on Customer Acquisition, Retention and Usage
Sungjoon Nam
,
Puneet Manchanda
and
Pradeep K. Chintagunta
Date Posted: March 11, 20072831 downloads
Do Loyalty Programs Really Enhance Behavioral Loyalty? An Empirical Analysis Accounting for Self-Selecting Members ERIM Report Series Reference No. ERS-2006-076-MKT
J. Leenheer ,
Harald J. van Heerde ,
T.H.A. Bijmolt and
A. Smidts
affiliation not provided to SSRN
,
Massey University
,
affiliation not provided to SSRN
and
Erasmus Research Institute of Management (ERIM)
Date Posted: March 09, 2007636 downloads
India: A Case of Fragile Wireless Service and Technology Adoption? ERIM Report Series Reference No. ERS-2007-011-LIS
Louis-Francois Pau
and
J. Motiwalla
Date Posted: March 09, 2007175 downloads
Metacognitive and Nonmetacognitive Reliance on Affect as Information in Judgment
Tamar Avnet
and
Michel Tuan Pham
Date Posted: March 09, 2007180 downloads
Who Wins 'Twice'? An Analysis of the Double Jeopardy Phenomenon Within Polish Internet Informational Portals
Urszula Swierczynska Kaczor
and
Pawel Kossecki
Date Posted: March 08, 200766 downloads
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