Feedback to SSRN (Beta)
SSRN eLibrary Statistics:
Papers & Authors:
Abstracts:
484,272
Full Text Papers:
393,643
Authors:
226,678
Papers Received in Last 12 months:
68,942
Paper Downloads:
To date:
65,917,226
Last 12 months:
11,175,672
Last 30 days:
1,053,329
CiteReader: What's this?
Papers with
238,981
Total References:
8,480,523
Papers with Cites:
230,038
Total Citation
5,722,240
Papers with
77,812
Total Footnotes:
8,534,471
SSRN eLibrary Search Results
JEL Code: M3
685,916 Total downloads
Showing Papers 141 - 190 of 2,921
Sort By
Abstract Title, A-Z
Abstract Title, Z-A
Downloads, Ascending
Downloads, Descending
Date Posted, Ascending
Date Posted, Descending
The World Economic Crisis - Key Moment for Redefining the Borders of Financial Communication Luminita Soproni, George Tsourvakas and Klára Czimre, Eurolimes, Vol. 12/2011 (Communication and European Frontiers), Oradea-Debrecen, Autumn 2011, p.133-147,
Luminita Soproni
Date Posted: March 07, 20133 downloads
Advertising, Commercial Speech, and First Amendment Parity Charleston Law Review, Vol. 5, 2011
Adam D. Thierer
Date Posted: March 03, 201312 downloads
Portrayal of Women in Indian Advertising: A Perspective International Journal of Marketing and Technology, Vol. 3, No. 3, pp. 119-226, 2013
Sumanta Dutta
Date Posted: March 03, 2013Last Revised: March 06, 201345 downloads
Investigating Service Responsiveness in Customer Perception of the Corporate Logo International Journal of Business and Management, Vol. 8, No. 11; 2013
Anthonia Coker
,
Jeremiah Iyamabo and
Olutayo Otubanjo
Date Posted: March 02, 2013Last Revised: May 20, 201311 downloads
How Does Advertising Affect Market Performance? A Note on Generic Advertising Economic Inquiry, Vol. 51, Issue 2, pp. 1183-1195, 2013
Stephen F. Hamilton ,
Timothy J. Richards and
Kyle W. Stiegert
Date Posted: February 27, 2013
'Globalization': A Future Trend or a Satisfying Mirage? 49 J.Copyright Society 313 (2001)
Doris Estelle Long
Date Posted: February 25, 20136 downloads
'Unitorrial' Marks and the Global Economy 1 J. MARSHALL REV. INTELL. PROP. L. 191
Doris Estelle Long
Date Posted: February 25, 20137 downloads
Trademarks and the Beijing Olympics: Gold Medal Challenges John Marshall Review of Intellectual Property Law, Vol. 7, No. 433, 2008
Doris Estelle Long
Date Posted: February 24, 20136 downloads
Is Fame All There Is?: Beating Global Monopolists at Their Own Marketing Game George Washington International Law Review, Vol. 40, No. 123, 2008
Doris Estelle Long
Date Posted: February 24, 20139 downloads
Word of Mouth Bias and Optimal Communication Strategies Robert H. Smith School Research Paper No. RHS-06-150
Yogesh V. Joshi and
Andres Musalem
Date Posted: February 24, 201330 downloads
Turf Wars: Product Line Strategies in Markets with Preference Based Segmentation Robert H. Smith School Research Paper No. RHS-06-149
Yogesh V. Joshi ,
David Reibstein and
Z. John Zhang
Date Posted: February 24, 201320 downloads
Employer Branding: Moulding Desired Perceptions in Current and Potential Employees
Tosin Oladipo ,
Jeremiah Iyamabo and
Olutayo Otubanjo
Date Posted: February 22, 201316 downloads
Maintaining Customers: Evidence of CRM in Indonesian Automotive Industry JAMS - Journal of Management Studies, Vol. 1, No. 1, November 2012, pp. 128-146 (ISSN # 2302-8122)
Rizky S. Putra
,
Irma M. Nawangwulan
,
Willy Micco Seancho
and
Endang Pitaloka
Date Posted: February 20, 201327 downloads
The Risk of Using 'Customer Lifetime Value (CLV)' in Managing Marketing Romanian international volume name: . Volume number: Volume XIII. Volume coordinators: D. Vlădeanu, M. Gâlea, T. Păduraru, M. Doncean. 2011. ISSN/ISBN: 978-973-702-863-1, p.66-73,
Talaba Monica
Date Posted: February 18, 201346 downloads
Comparison between Customer Lifetime Value (CLV) and Traditional Measurement Tools of Customer Value Romanian international volume name: Turismul rural românesc în contextul dezvoltării durabile. Volume number: Volume XIII. Coordinators: I. Moraru, I. Talabă, A. Haller, D. Ungureanu, 2011. ISSN/ISBN: 978-973-702-858-7, p.122-131 ,
Talaba Monica
Date Posted: February 18, 201336 downloads
Customer Lifetime Value (CLV) Estimation – Case Study Romanian name of international volume: Progrese în teoria deciziilor economice în condiţii de risc şi incertitudine. Volume number: Volume XVII. Coordinators:I. Talabă, G. Tacu, T. Păduraru, R. Rachieru, ISSN/ISBN: 978-973-702-948-5, p.75-81,
Talaba Monica
Date Posted: February 18, 201329 downloads
The Effects of Platform and Consumer Lifecycles on Content Sales in a Platform-Mediated Market Robert H. Smith School Research Paper No. RHS-06-148
John Healey
and
Wendy W. Moe
Date Posted: February 16, 201321 downloads
A Study of Consumer’s Perception for Apparel Retail Outlets in Terms of Visual Merchandising in Ahmedabad New Perspectives in Marketing Communications, Eds. Sanjay Jain, Jayesh Aagja, Ashwini K. Awasthi, Institute of Management, Nirma University, Himalaya Publishing House, Mumbai, 2013, pp.16-36 © Nirma University, Ahmedabad,
Neha Mehta and
Pawan K. Chugan
Date Posted: February 16, 2013Last Revised: April 01, 201335 downloads
The Comparison of Methods Used to Measure the Importance of Service Attributes
Elena Pokryshevskaya
and
Evgeny Antipov
Date Posted: February 14, 20138 downloads
Environmental Sensitivity in a Developing Country: Consumer Classification and Implications Environment & Behavior 37 (4) 2005, pp. 487-510
Muzaffer Bodur
and
Emine Sarigollu
Date Posted: February 14, 20136 downloads
Assessing Consumer Preferences for Clean-Fuel Vehicles: A Discrete Choice Experiment Journal of Public Policy and Marketing 19(1), 2000, pp. 106-118
Gordon Ewing
and
Emine Sarigollu
Date Posted: February 14, 20136 downloads
Cross-Country Exploration of Environmental Attitudes Environment & Behavior 41 (3), 2009, pp. 365-386
Emine Sarigollu
Date Posted: February 14, 20136 downloads
How Brand Awareness Relates to Market Outcome, Brand Equity and the Marketing Mix Journal of Business Research, Vol. 65, No. 1, pp. 92-99, 2012
Rong Huang
and
Emine Sarigollu
Date Posted: February 13, 2013103 downloads
Benefits Segmentation of Visitors to Latin America Journal of Travel Research 43 (3), 2005, pp. 277-293
Emine Sarigollu
and
Rong Huang
Date Posted: February 13, 20136 downloads
Assessing Satisfaction with Core and Secondary Attributes Journal of Business Research, Vol. 61, No. 9, 2008
Rong Huang
and
Emine Sarigollu
Date Posted: February 13, 20133 downloads
Benefit Segmentation of Tourists to the Caribbean Journal of International Consumer Marketing, 19 (4), pp. 59-74, 2008
Rong Huang
and
Emine Sarigollu
Date Posted: February 13, 20138 downloads
The Impact of Visibility in Innovation Tournaments: Evidence from Field Experiments
Joel O. Wooten
and
Karl T. Ulrich
Date Posted: February 13, 201358 downloads
Rebooting Trademarks for the Twenty-First Century University of Louisville Law Review, Vol. 49, pp. 517, 2011
Doris Estelle Long
Date Posted: February 11, 201316 downloads
Green New Product Development: The Pivotal Role of Product Greenness IEEE Transactions on Engineering Management (2013), Volume 60, Issue 2, pp. 315-326
Paul H. Driessen ,
Bas Hillebrand
,
Robert A. W. Kok
and
Theo M. M. Verhallen
Date Posted: February 09, 2013Last Revised: April 22, 201343 downloads
Multi-Sided Markets with Heterogeneous Users and Negative Externalities
Ernie G. S. Teo
and
Hongyu Chen
Date Posted: February 07, 201311 downloads
The Relationship Marketing Effect on Firm’s Export Performance CHANGING PARADIGMS IN SERVICES MARKETING, pp. 18-29, Ashwini K. Awasthi, Sanjay Jain, Jayesh Aagja, eds., Institute of Management, Nirma University, Himalaya Publishing House, Mumbai, 2013
Shivangi Singh
and
Pawan K. Chugan
Date Posted: February 05, 2013Last Revised: March 03, 201330 downloads
A Parsimonious Structural Model of Individual Demand for Multiple Related Goods
Andres Musalem
,
Kenneth C. Wilbur and
Patricio Del Sol
Date Posted: February 05, 201349 downloads
Discount Pricing CEPR Discussion Paper No. DP9327
Mark Armstrong
and
Yongmin Chen
affiliation not provided to SSRN
and
University of Colorado at Boulder - Department of Economics
Date Posted: February 05, 20133 downloads
Marketing Practices in Small and Medium Sized Business of Pakistan: An Empirical Outlook from Catering and Restaurant Industry Ghouri, A. M., & Khan, N. R., Marketing Practices in Small and Medium Sized Business of Pakistan: An Empirical Otlook from Catering and Restaurant Industry, LAP Publishers, 2012
Arsalan Mujahid Ghouri
Date Posted: February 04, 2013
The Influences of Spillover Effects of Service Failures in Co-Branding
Chia-Lin Lee
Date Posted: February 03, 2013Last Revised: February 06, 20134 downloads
Using CLV Concept for Marketing Budgets Allocation Higher School of Economics Research Paper No. WP BRP 04/MAN/2012
Elena Panteleeva
and
Olga Oyner
Date Posted: February 02, 201323 downloads
Analyzing Moment-to-Moment Data Using a Bayesian Functional Linear Model: Application to TV Show Pilot Testing
Sam K. Hui
,
Tom Meyvis
and
Henry Assael
Date Posted: January 31, 201326 downloads
The Effect of Quantitative Electronic Word of Mouth on Consumer Perceived Product Quality International Journal of Management and Marketing Research, v. 5 (2) pp. 19-29, 2012
Yingtao Shen
,
Shenyu Li
and
Michelle DeMoss
Date Posted: January 30, 201335 downloads
The Impact of Brand Placement and Brand Recall in Movies: Empirical Evidence from Malaysia International Journal of Management and Marketing Research, v. 5 (2) pp. 39-52, 2012
Bamini K. P. D. Balakrishnan
,
Azlinda Shazneem Md.Shuaib
,
Oscar Dousin
and
P. Yukthamarani Permarupan
Date Posted: January 30, 201372 downloads
Understanding Customer Experience Management in Higher Education Pawan K. Chugan, Sameer S. Pingle (Ed.), Global Recession to Global Recovery
Epoch Strategies for Marketing, Family Business and Entrepreneurship, EXCEL INDIA PUBLISHERS, New Delhi, Jan. 2012
Vimal Bhatt
Date Posted: January 30, 2013
Measuring Awareness and Preferences of Real Estate Developers for Green Buildings over Conventional Buildings Consumer Behaviour and Emerging Practices in Marketing, Eds. Jayesh Aagja, Ashiwini K. Awasthi and Sanjay Jain, Institute of Management, Nirma University, Himalaya Publishing House, Mumbai, 2013, pp.332-341 © Nirma University, Ahmedabad,
Chitral Pravinkumar Patel
and
Pawan K. Chugan
Date Posted: January 30, 201340 downloads
Establishing Strategic Sales Organizations in Emerging Markets: The Case of Saudi Arabia Review of Business & Finance Studies, v. 3 (2) pp. 39-44, 2012
Mohammed Al-Habib
Date Posted: January 30, 201310 downloads
Value Evaluation of Customer Experience Using Consumer Generated Content International Journal of Management and Marketing Research, v. 5 (2) pp. 89-102, 2012
Shilpa Shilpa Iyanna
,
Carmela Bosangit
and
Amrul Asraf Mohd-Any
Date Posted: January 30, 201329 downloads
Students’ Evaluation for Market Orientation: Evidence from Egyptian Business Schools Business Education & Accreditation, v. 4 (1) p. 87-99
Abeer A. Mahrous
and
Wael Kortam
Date Posted: January 30, 20139 downloads
Sales Force’s Attitudes Toward Technology: Evidence from Spain Global Journal of Business Research, v. 7 (3) pp. 89-100, 2013
Julián Pando García
and
Virginia Rincón Diez
Date Posted: January 29, 201310 downloads
Dimensions of Brand Personality in Mexico Global Journal of Business Research, v. 6 (5) pp. 35-47, 2012
María de la Paz Toldos Romero
Date Posted: January 29, 201318 downloads
Undergraduate Student Perceptions of a Free Textbook Alternative Business Education & Accreditation, v. 4 (1) p. 25-32, 2012
Andy Lynch
and
Brooke Ratto
Date Posted: January 29, 201316 downloads
Experiential Learning: The Internship and Live-Case Study Relationship Business Education & Accreditation, v. 4 (1) p. 13-23
Robert D. Green
and
Farideh A. Farazmand
Date Posted: January 29, 201316 downloads
Impact of National Culture on Online Consumer Review Behavior Global Journal of Business Research, v. 7 (1) pp. 109-115, 2013
Jianwei Lai
,
Peng He
,
Hsien-Ming Chou
and
Lina Zhou
Date Posted: January 29, 201353 downloads
Sustainability for Hispanics in California: Do They Really Care? Global Journal of Business Research, v. 7 (2) pp. 103-112, 2013
Mary Beth McCabe
,
Ramon Corona
and
Richard Weaver
Date Posted: January 29, 201328 downloads
© 2013 Social Science Electronic Publishing, Inc. All Rights Reserved.
FAQ
Terms of Use
Privacy Policy
Copyright
3.531 seconds
