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JEL Code: M31
431,967 Total downloads
Showing Papers 141 - 190 of 1,899
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Point of Sales Promotions and Buying Stimulation in Retail Stores
Dr. Rajagopal
Date Posted: September 02, 2008Last Revised: September 19, 2008678 downloads
Does Uncertainty Matter? Consumer Behaviour Under Three-Part Tariffs Marketing Science, Vol. 26, No. 5, pp. 698-710, September-October 2007
Anja Lambrecht
,
Katja Seim and
Bernd Skiera
Date Posted: May 08, 2006Last Revised: November 30, 2011670 downloads
From Social Media to Social Product Development: The Impact of Social Media on Co-Creation of Innovation Die Unternehmung, Vol. 65, No. 1, 2012
Frank T. Piller
,
Alexander Vossen and
Christoph Ihl
Date Posted: December 23, 2011666 downloads
Data Mining and Attention Consumption Eric Goldman, PRIVACY AND TECHNOLOGIES OF IDENTITY: A CROSS-DISCIPLINARY CONVERSATION, Springer, 2005
Eric Goldman
Date Posted: April 05, 2005664 downloads
Does Online Product Information Increase Consumer Demand? An Empirical Investigation
Bin Gu
,
Lorin M. Hitt and
Eric Clemons
Date Posted: March 10, 2004653 downloads
Customer Portfolio Analysis: Applying Financial Risk and Volatility Measures to Customer Segmentation and Risk-Adjusted Lifetime Value Determination
Florian von Wangenheim
and
Patrick Lentz
Date Posted: August 18, 2005652 downloads
Price Competition Between Pure Play vs. Bricks-and-Clicks e-Tailers: Analytical Model and Empirical Analysis
Xing Pan ,
Venkatesh Shankar
and
Brian T. Ratchford
Date Posted: November 13, 2002651 downloads
Refocusing Consumer Behavior Theory for Developing Products Using Marketplace Technologies Pontifical University of Javeriana Business Administration Working Paper No. 1-00
Myriam Angulo-Olaya
Date Posted: December 29, 2001649 downloads
Reconsidering Financial Flows in Supply Chain Management
Martin R. Fellenz
,
Mairead Brady ,
Joe Greene
,
Brendan Cannon
,
Nigel Woodward
and
Magdalena Cholakova
Date Posted: May 30, 2007646 downloads
The Long Term Stock Market Valuation of Customer Satisfaction Journal of Marketing, Forthcoming
Lerzan Aksoy
,
Bruce Cooil
,
Christopher Groening ,
Timothy L. Keiningham
and
Atakan Yalcin
Date Posted: January 14, 2008646 downloads
Optimal Advertising and Promotion Budgets in Dynamic Markets with Brand Equity as a Mediating Variable Management Science, Forthcoming
S. Sriram and
Manohar U. Kalwani
Date Posted: July 03, 2006640 downloads
Do Loyalty Programs Really Enhance Behavioral Loyalty? An Empirical Analysis Accounting for Self-Selecting Members ERIM Report Series Reference No. ERS-2006-076-MKT
J. Leenheer ,
Harald J. van Heerde ,
T.H.A. Bijmolt and
A. Smidts
affiliation not provided to SSRN
,
Massey University
,
affiliation not provided to SSRN
and
Erasmus Research Institute of Management (ERIM)
Date Posted: March 09, 2007636 downloads
Asymmetric Social Interactions in Physician Prescription Behavior: The Role of Opinion Leaders Stanford University Graduate School of Business Research Paper No. 1970
Harikesh Nair
,
Puneet Manchanda
and
Tulikaa Bhatia
Date Posted: October 13, 2006Last Revised: November 13, 2008635 downloads
Models of Online Music Consumption: Definition and Implications for Management SDA BOCCONI, Research Division Working Paper No 02-70
Luca Molteni
and
Andrea Ordanini
Date Posted: February 25, 2003635 downloads
Neural Networks for Target Selection in Direct Marketing ERIM Report Series Reference No. ERS-2001-14-LIS
Rob Potharst
,
U. Kaymak and
Wim Pijls
Date Posted: February 10, 2003635 downloads
Designing Ranking Systems for Hotels on Travel Search Engines by Mining User-Generated and Crowd-Sourced Content
Anindya Ghose
,
Panagiotis G. Ipeirotis
and
Beibei Li
Date Posted: June 02, 2011Last Revised: November 30, 2011633 downloads
Marketing Places. A Resource-Based Approach And Empirical Evidence From The European Experience
SDA Bocconi, Research Division Working Paper No. 01/55
Fabio Ancarani
Date Posted: July 30, 2001633 downloads
The Importance of the Context in Brand Extension: How Pictures and Comparisons Shift Consumers’ Focus from Fit to Quality Journal of Marketing Research, April, Vol. 49, 206-217.
Tom Meyvis
,
Kelly Goldsmith and
Ravi Dhar
Date Posted: February 19, 2008Last Revised: May 08, 2012628 downloads
Interdependence of Personality Traits and Brand Identity in Measuring Brand Performance
Dr. Rajagopal
Date Posted: December 05, 2008627 downloads
Visual Consumption in an Image Economy ELUSIVE CONSUMPTION, Karin Ekstrom, Helene Brembeck, eds., Berg, 2004
Jonathan E. Schroeder
Date Posted: February 12, 2004625 downloads
What's in a Name? Persuasion Perhaps Journal of Consumer Psychology, 2005
Randy Garner
Date Posted: April 09, 2004622 downloads
Competitiveness of Family Businesses ERIM Report Series Reference No. ERS-2001-50-MKT
Mark A.A.M. Leenders
and
Eric Waarts
Date Posted: February 18, 2003621 downloads
The Nature and Role of Affect in Consumer Behavior HANDBOOK OF CONSUMER PSYCHOLOGY, Curtis P. Haugtvedt, Paul Herr, Frank Kardes, eds., pp. 297-348, Erlbaum, 2008
Joel B. Cohen
,
Michel Tuan Pham and
Eduardo B. Andrade
Date Posted: April 02, 2008614 downloads
The Business Case for RFID; Challenges and Opportunities
John Murray ,
Mairead Brady ,
Louis Brennan
and
Corinne Armstrong
Date Posted: October 24, 2006610 downloads
Meta-Cognitive Experiences in Consumer Judgment and Decision Making Journal of Consumer Psychology, September 2004
Norbert Schwarz
Date Posted: June 17, 2004Last Revised: June 25, 2009606 downloads
Running on Empty? Financial Leverage and Product Quality in the Supermarket Industry American Economic Journal: Microeconomics, Forthcoming, AFA 2008 New Orleans Meetings Paper, 9th Annual Texas Finance Festival Paper
David A. Matsa
Date Posted: March 18, 2007Last Revised: July 22, 2010605 downloads
Determinants of Shopping Behavior of Urban Consumers
Dr. Rajagopal
Date Posted: March 02, 2009603 downloads
Impacts of Corporate Social Responsibility: A Research Framework
Pavlos A. Vlachos
Date Posted: July 01, 2009Last Revised: December 15, 2009599 downloads
Building Trust in eCommerce - Quantitative Analysis
Pawel Kossecki
Date Posted: December 23, 2004592 downloads
The Role of Public Relations in the Contemporary Society
Cristian Morozan
Date Posted: October 21, 2008592 downloads
Heterogeneous Learning and the Targeting of Marketing Communication for New Products
Sridhar Narayanan and
Puneet Manchanda
Date Posted: October 12, 2006587 downloads
The Role of Price Endings: Why Stores May Sell More at $49 than at $44
Eric Anderson and
Duncan Simester
Date Posted: August 03, 2000586 downloads
Building Brand Awareness in Dynamic Oligopoly Markets Management Science, Vol. 54, No. 1, pp. 129-138, January 2008
Prasad A. Naik
,
Ashutosh Prasad
and
Suresh Sethi
Date Posted: February 06, 2008Last Revised: September 25, 2010585 downloads
Measuring Customer Relationship Value: The Role of Switching Cost
Shane S. Dikolli ,
William R. Kinney, Jr. and
Karen L. Sedatole
Date Posted: December 01, 2006584 downloads
The Effect of Members' Satisfaction with a Virtual Community on Member Participation ERIM Report Series Reference No. ERS-2003-004-MKT
Fred Langerak
,
Peter C. Verhoef
,
Peeter W.J. Verlegh
and
Kristine de Valck
Date Posted: May 27, 2003575 downloads
Castrol India Limited: Managing in Challenging Times Vikalpa: Journal for Decision Makers, Vol. 30, No. 1, pp. 103-117, January - March 2005
Manoj Anand
Date Posted: April 23, 2005573 downloads
The Role of Non-Food Suppliers in Turkish Retailing Industry in the Target Costing Process: Can Target Costing be an Alternative in a Competitive Pricing?
Burak Sabri Arzova
and
Mert Uydaci
Date Posted: September 09, 2005573 downloads
Modeling Consumer Learning from Online Product Reviews Forthcoming, Marketing Science
Yi Zhao
,
Sha Yang
,
Vishal Narayan and
Ying Zhao
Date Posted: May 09, 2011Last Revised: September 21, 2012571 downloads
Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content
Khim Yong Goh ,
Cheng Suang Heng
and
Zhijie Lin
Date Posted: April 30, 2012Last Revised: November 01, 2012569 downloads
The Powerful Triangle of Marketing Data, Managerial Judgment, and Marketing Management Support Systems ERIM Report Series Reference No. ERS-2000-33-MKT
G.H. van Bruggen ,
A. Smidts and
Berend Wierenga
Date Posted: August 26, 2006569 downloads
The Quest for Content: How User-Generated Links Can Facilitate Online Exploration
Jacob Goldenberg
,
Gal Oestreicher-Singer
and
Shachar Reichman
Date Posted: January 20, 2010Last Revised: January 25, 2013565 downloads
Customer Level Profitability Implications of Satisfaction Programs: A Retailer Satisfaction Field Study
Chakravarthi Narasimhan ,
Mahendra Gupta ,
George Foster
and
Rakesh Niraj
Date Posted: May 24, 2006564 downloads
e-Service Quality: The Internet Bank Case
Pablo A. Muñoz-Gallego
and
Pedro Pinheiro Cruz
Date Posted: February 28, 2006563 downloads
The Perils of 'Selective Listening' in Social Media Monitoring: Sentiment and Venue Choice in Social Media Posting Behavior
David A. Schweidel
and
Wendy W. Moe
Date Posted: June 29, 2011Last Revised: October 18, 2012557 downloads
A Study on the Association between Brand Awareness and Consumer/Brand Loyalty for the Packaged Milk Industry in Pakistan South Asian Journal of Management Sciences (SAJMS), Vol.5, No.1.
M.I. Subhani
Date Posted: October 22, 2010Last Revised: February 17, 2011556 downloads
Perceptual and Objective Performance Measures: An Empirical Analysis of the Difference and its Impact Tuck School of Business at Dartmouth Administration, Research Paper Series, Forthcoming
Kusum L. Ailawadi ,
Rajiv Dant
and
Dhruv Grewal
Date Posted: 553 downloads
The Emergence of Opinion Leaders in a Networked Online Community: A Dyadic Model with Time Dynamics and a Heuristic for Fast Estimation Management Science, Forthcoming
Yingda Lu
,
Kinshuk Jerath
and
Param Vir Singh
Date Posted: March 04, 2010Last Revised: January 28, 2013552 downloads
Word of Mouth and Sales Concentration NET Institute Working Paper No. 07-41
Andres Hervas-Drane
Date Posted: October 29, 2007Last Revised: February 25, 2013550 downloads
Clearance Sales of Fashion Apparel: Buying Decision and Customer Value Paradigms
Dr. Rajagopal
Date Posted: December 27, 2006544 downloads
The Effects of Negative Publicity and Company Reaction on Consumer Attitudes
Celso Augusto de Matos and
Ricardo Teixeira Veiga
Date Posted: July 19, 2004541 downloads
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