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Full Text Papers: 482,439
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SSRN eLibrary Search Results
JEL Code: M3
866,926 Total downloads
Showing Papers 151 - 200 of 3,583
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Incl. Electronic Paper Location Still Matters: Evidence from an Online Shopping Field Experiment
John Morgan , David Ong and Zemin (Zachary) Zhong
University of California, Berkeley - Economic Analysis & Policy Group , Peking University - HSBC Business School and University of California, Berkeley - Marketing Group
Date Posted: December 21, 2014
Working Paper Series
3 downloads

Incl. Electronic Paper A Theory of Retailer Price Promotion Using Economic Foundations: It's All Incremental
Kurt Jetta and Erick W. Rengifo
TABS Group and Fordham University - Department of Economics - Center for International Policy Studies (CIPS)
Date Posted: December 21, 2014
Working Paper Series
3 downloads

Incl. Electronic Paper When Do Third-Party Product Reviews Affect Firm Value and What Can Firms Do? The Case of Media Critics and Professional Movie Reviews
Journal of Marketing, March 2012, Vol. 76, No. 2 pp. 116-134
Yubo Chen , Yong Liu and Jurui Zhang
Tsinghua University - School of Economics & Management , University of Arizona and University of Massachusetts Boston - College of Management
Date Posted: December 20, 2014
Accepted Paper Series
2 downloads

Incl. Electronic Paper Improving the Statistical Performance of Tracking Studies Based on Repeated Cross-Sections with Primary Dynamic Factor Analysis
Du, Rex and Wagner A Kamakura (2015) "Improving the statistical performance of tracking studies based on repeated cross-sections with primary dynamic factor analysis," International Journal of Research in Marketing, Forthcoming.
Rex Yuxing Du and Wagner A. Kamakura
University of Houston - C.T. Bauer College of Business and Rice University
Date Posted: December 19, 2014
Accepted Paper Series
3 downloads

Incl. Electronic Paper Assessment of the Brand Image of Bikaji Foods International Limited in Bikaner City
Dhaka, Surjeet Singh. Choudhary, Urmila. Assessment of the brand image of Bikaji Foods International Limited in Bikaner City. Advances in Economics and Business Management (AEBM). Print ISSN: 2394-1545; Online ISSN: 2394-1553; Volume 1, Number 2; November, 2014 pp. 119-123. Krishi Sanskriti Publicat
Surjeet Singh Dhaka and Urmila Choudhary
Institute of Agri Business Management (IABM) Bikaner and Institute of Agri Business Management (IABM) Bikaner
Date Posted: December 18, 2014
Accepted Paper Series
5 downloads

Incl. Electronic Paper Current State and Prospects of Banking Innovations’ Development
Yana Kryvych and O. B. Afanasieva
Ukranian Academy of Banking and Independent
Date Posted: December 17, 2014
Working Paper Series
3 downloads

Incl. Electronic Paper Social Learning in Networks of Friends versus Strangers
Marketing Science, Forthcoming
Jurui Zhang , Yong Liu and Yubo Chen
University of Massachusetts Boston - College of Management , University of Arizona and Tsinghua University - School of Economics & Management
Date Posted: December 17, 2014
Accepted Paper Series
10 downloads

Incl. Electronic Paper Segmentacja Jako Narzędzie Poprawy Prognoz Sprzedaży Innowacyjnych Dóbr Trwałego Użytkowania (Segmentation as a Tool to Improve the Sales Forecasts of Innovative Consumer Durables)
[in:] S. Mynarski (ed.), Badanie konkurencji i konkurencyjności przedsiębiorstw i produktów na rynku, PN AE Kraków, Kraków, pp. 127–134, 2007,
Marta Dziechciarz-Duda
Uniwersytet Ekonomiczny we Wrocławiu
Date Posted: December 16, 2014
Accepted Paper Series
2 downloads

Incl. Electronic Paper Deklaracje Intencji Zakupu w Analizie Wyposażenia Gospodarstw Domowych w Innowacyjne Dobra Trwałego Użytku (Analysis of Intentions to Buy of the Innovative Consumer Durables in the Study of Equipment of Durables in Households)
[in:] S. Kaczmarczyk, M. Schulz (ed.), Zastosowania badań marketingowych w procesie tworzenia nowych produktów (cena, opakowanie, znak towarowy), TNOIK, Toruń, pp. 157–166, 2008,
Marta Dziechciarz-Duda
Uniwersytet Ekonomiczny we Wrocławiu
Date Posted: December 16, 2014
Accepted Paper Series
2 downloads

Incl. Electronic Paper Branding Strategy: Yesterday, Today and Tomorrow
Research Journal of Arts, Management, & Social Sciences, Vol. VI, Year III, March-2013, PP. 59-65

Date Posted: December 15, 2014
Accepted Paper Series
3 downloads

Incl. Electronic Paper Brand to E-Brand in Digital Age
Research Journal of Arts, Management and Social Sciences, Vol.- IX-II, Year-V, Sep.,2013, pp. 46-50

Date Posted: December 15, 2014
Accepted Paper Series
4 downloads

Incl. Electronic Paper Product and Marketing Actions in a Competitive Scenario
Department of Management, Università Ca' Foscari Venezia Working Paper No. 30/2014,
Marco Giarratana and Alessandra Perri
Bocconi University - Department of Management and Technology and Ca Foscari University of Venice - Department of Management
Date Posted: December 14, 2014
Working Paper Series
2 downloads

Incl. Electronic Paper Determinants of Service Excellence in Online Shopping: An Empirical Investigation
International Journal of Marketing and Business Communication Volume 3, Issue 3 & 4, July & October 2014, pp. 47-56.
Abhinav Nigam
Banasthali University, Rajasthan
Date Posted: December 13, 2014
Accepted Paper Series
6 downloads

Incl. Electronic Paper Market Research to Implement a Sustainable Backyard Acua-Agricultural Production System in the Community of Benito Juarez, Sonora, Mexico (Investigación De Mercados Para Implementar a Traspatio Un Sistema De Producción Acua-Agrícola Sustentable En La Comunidad En Benito Juárez, Sonora, México)
Revista Global de Negocios, v. (2) p. 125-134
Daniel Paredes Zempual , Roberto Quintana Jaime , Lizeth Alejandra González Martínez , Zulema Edith Calderón Campas and Paul Gerardo Espinoza Mercado
Universidad Estatal de Sonora , Universidad Estatal de Sonora , Universidad Estatal de Sonora , Universidad Estatal de Sonora and Universidad Estatal de Sonora
Date Posted: December 13, 2014
Accepted Paper Series
2 downloads

Walking a Tightrope: The Joint Impact of Customer and Within-Firm Boundary Spanning Activities on Perceived Customer Satisfaction and Team Performance
Journal of the Academy of Marketing Science, 1-18, 2014
Stefan Sleep , Sundar Bharadwaj and Son K. Lam
University of Georgia - C. Herman and Mary Virginia Terry College of Business , University of Georgia--Terry School of Business and University of Georgia
Date Posted: December 13, 2014
Accepted Paper Series

Marketing Mix and Brand Sales in Global Markets: Examining the Contingent Role of Country-Market Characteristics
Journal of International Business Studies, Forthcoming
S. Cem Bahadir , Sundar Bharadwaj and Rajendra K. Srivastava
University of South Carolina - Moore School of Business , University of Georgia--Terry School of Business and Singapore Management University
Date Posted: December 13, 2014
Accepted Paper Series

Incl. Electronic Paper Manifest Branding Strategy: A Case of FMCG Companies in India
International Journal of Marketing and Business Communication, Volume 1 Issue 2 April 2012, pp. 35-42.

Date Posted: December 13, 2014
Accepted Paper Series
5 downloads

Incl. Electronic Paper A Qualitative Study of International Organizational Buyer Behavior
Review of Business & Finance Studies, Vol. 5, No. 2, pp. 75-83, 2014
Jerrold Van Jerrold
Hood College - Department of Economics and Management
Date Posted: December 13, 2014
Accepted Paper Series
4 downloads

Incl. Electronic Paper Positioning for International Market Segments in Higher Education: Evidence from Saudi Arabia
Business Education & Accreditation, v. 6 (2) p. 61-69, 2014
Yasine A. Qandile and Natalia Oganesyants
Salman Bin Abdulaziz University and Al-Yamamah University
Date Posted: December 13, 2014
Accepted Paper Series
2 downloads

Incl. Electronic Paper The Relationship between Cultural Dimensions and International Vendor Selection Criteria
Review of Business & Finance Studies, Vol. 6, No. 1, pp. 1-12, 2015
Jerrold Van Winter and Marilyn Liebrenz-Himes
Hood College and George Washington University
Date Posted: December 13, 2014
Accepted Paper Series
1 downloads

Incl. Electronic Paper Brand Value and Stock Markets: Evidence from Trademark Litigations
Anne T. Coughlan , Vidya Kamate and Yi Qian
Northwestern University - Kellogg School of Management , Kellogg School of Management - Department of Finance and Northwestern University - Kellogg School of Management
Date Posted: December 12, 2014
Working Paper Series
9 downloads

Incl. Electronic Paper Export Market Orientation, Interfirm Communication, Interfirm Cooperation and Export Performance
International Journal of Management and Marketing Research, v. 7 (1) p. 1-14, 2014
Olimpia C. Racela and Amonrat Thoumrungroje
Mahasarakham University and Assumption University
Date Posted: December 12, 2014
Accepted Paper Series
1 downloads

Incl. Electronic Paper Segmenting and Profiling the Cultural Tourism Market for an Island Destination
International Journal of Management and Marketing Research, v. 7 (1) p. 15-28, 2014
Sean Hennessey , Dongkoo Yun and Roberta Marion MacDonald
University of Prince Edward Island - Business , University of Prince Edward Island - Business and University of Prince Edward Island - Business
Date Posted: December 12, 2014
Accepted Paper Series
3 downloads

Incl. Electronic Paper Human Capital in Service Innovation Strategy
International Journal of Management and Marketing Research, v. 7 (1) p. 29-47, 2014
Gavin Fox and M. Todd Royle
Texas Tech University and Valdosta State University
Date Posted: December 12, 2014
Accepted Paper Series
2 downloads

Incl. Electronic Paper Turismo De Intereses Especiales: Investigación De Mercado Sobre Las Motivaciones Desde La Perspectiva Del Cliente (Special Interest Tourism: Market Research of Motivation from a Customer)
Revista Internacional Administración & Finanzas, v. 8 (1) p. 51-68, 2015,
Cristóbal Fernández Robin , Jorge Cea Valencia , Paulina Santander Astorga and Roberto Melo Orrego
Universidad Técnica Federico Santa María , Universidad Técnica Federico Santa María , Universidad Técnica Federico Santa María and Universidad Técnica Federico Santa María
Date Posted: December 12, 2014
Accepted Paper Series
5 downloads

Incl. Electronic Paper El Marketing Sustentable Como Estrategia De Posicionamiento Global En Las Franquicias Mexicanas Que Operan En La Ciudad De Hermosillo, Sonora (Sustainable Marketing as Global Positioning Strategy in the Mexican Franchise Operating in the City of Hermosillo, Sonora)
Revista Internacional Administración & Finanzas, v 8 (1) p. 93--109, 2015 Forthcoming,
Luis Enrique Ibarra Morales Sr. , Emma Vanessa Casas Medina , Erika Olivas Valdez and Karla María Barraza Martínez
Universidad Estatal de Sonora , Centro de Estudios Superiores del Estado de Sonora (CESUES) , Universidad Estatal de Sonora and Universidad Estatal de Sonora
Date Posted: December 11, 2014
Accepted Paper Series
1 downloads

Incl. Electronic Paper The Impact of 'Need for Variety' on Country Image Effects
Global Journal of Business Research, v. 8 (2) p. 45-53, 2014
Ting-Hsiang Tseng
Feng Chia University
Date Posted: December 11, 2014
Accepted Paper Series
1 downloads

Incl. Electronic Paper Export Drivers and Barriers: Evidence from Ghanaian Pharmaceutical Manufacturing Firms
Global Journal of Business Research, v. 8 (2) p. 81-96, 2014
Samuel Yaw Akomea , Olav Jull Sørensen and Kweku Amponsah-Efah
Kwame Nkrumah University of Science and Technology (KNUST) , Aalborg University and Amponsah-Efah Pharmaceutical Company Ltd., Ghana
Date Posted: December 11, 2014
Accepted Paper Series
2 downloads

Incl. Electronic Paper La Transducción Como Herramienta De Competitividad Y Análisis De La Calidad Del Servicio Ofrecidos Por Los Guías De Turistas Estadounidenses En Cancún, Q. Roo (Transduction as a Tool of Competitiveness and Analysis of the Quality of the Service Offered by the Tour Guides US in Cancun, Q. Roo)
Revista Internacional Administración & Finanzas, v. 8 (3) p. 69-78, 2015 Forthcoming,
Lucila Zárraga Cano , Gabriela Aracelly Solís González and Cinthya Aranda de Paz
Universidad del Caribe, Cancún Q. Roo , Universidad del Caribe, Cancún Q. Roo and Universidad del Caribe, Cancún Q. Roo
Date Posted: December 11, 2014
Accepted Paper Series
1 downloads

Incl. Electronic Paper Emerging Trends in Branding Strategy
International Journal of Marketing & Business Communication, Volume 1 Issue 3 July 2012, pp. 34-42.

Date Posted: December 11, 2014
Accepted Paper Series
6 downloads

Incl. Electronic Paper Feasibility Study of the Physical Environment for E-Mandi in Bikaner District of Rajasthan
Published in Conference proceeding of Indian Society of Agriculture Marketing, Nagpur-The National Seminar on Agri Business Potential of Rajasthan on March 20, 2013
Surjeet Singh Dhaka
Institute of Agri Business Management (IABM) Bikaner
Date Posted: December 10, 2014
Last Revised: December 18, 2014
Accepted Paper Series

Incl. Electronic Paper Impact of Branding Strategy on Consumer Buying Behavior
Research Journal of Arts, Management, & Social Sciences, VIII-I, (March 2013), pp. 20-27

Date Posted: December 08, 2014
Accepted Paper Series
8 downloads

Incl. Electronic Paper New Product Preannouncement: Phantom Products, Unexpected Cannibalization and the Osborne Effect
Ram C. Rao and Ozge Turut
The University of Texas at Dallas, Naveen Jindal School of Management and Sabanci University
Date Posted: December 07, 2014
Working Paper Series
8 downloads

Incl. Electronic Paper Competition Against Common Sense: Insights on Peer-to-Peer Lending as a Tool to Allay Financial Exclusion
Komarova Loureiro, Yuliya and Laura Gonzalez (2015), “Competition against Common Sense: Insights on Peer-to-Peer Lending as a Tool to Allay Financial Exclusion,” International Journal of Bank Marketing (Special Issue on Financial Exclusion) Forthcoming ,
Yuliya Komarova Loureiro and Laura Gonzalez
Fordham University Schools of Business and Fordham University
Date Posted: December 05, 2014
Accepted Paper Series
13 downloads

Incl. Electronic Paper North-West Region – North Transylvania, looking for a Brand with a Cross-Border Dimension
Istvan Suli-Zakar, Ioan Horga (eds.), Regional Development in the Romanian-Hungarian Cross-border Space. From National to European Perspective, Debrecen University Press, 2006, ISBN 978-963-473-035-4-07-79, pp. 9-14
Luminita Soproni and Adrian-Claudiu Popoviciu
University of Oradea and University of Oradea
Date Posted: December 03, 2014
Working Paper Series
1 downloads

Incl. Electronic Paper Accommodation Facilities Positioning
Pauna Dan and Tureac Cornelia Elena
Danubius University and Danubius University of Galati
Date Posted: December 03, 2014
Working Paper Series
1 downloads

Incl. Electronic Paper Into Retail Bank Loyalty: The Role of Service Quality, Value, and Satisfaction (The Case of Central Sulawesi)
International Conference on Emerging Economies and The UB International Consortium on Accounting, 23-25 November 2014, Sanur, Bali, Indonesia
Elimawaty Rombe and P. Ponirin
Tadulako University - Economics Faculty and Tadulako University - Economics Faculty
Date Posted: November 28, 2014
Accepted Paper Series
8 downloads

Incl. Electronic Paper The Competitive Significance of Brands
CPI Antitrust Chronicle, July 2014 (2), Loyola University Chicago School of Law Research Paper No. 2014-18
Deven R. Desai and Spencer Weber Waller
Georgia Institute of Technology - Scheller College of Business and Loyola University of Chicago, School of Law - Institute for Consumer Antitrust Studies
Date Posted: November 28, 2014
Last Revised: December 17, 2014
Accepted Paper Series
26 downloads

Incl. Electronic Paper A Consulta de Eventos Através do Social Media (The Event Search Through Social Media)
Jose Pedro Ribeiro
IESF Business School
Date Posted: November 26, 2014
Last Revised: November 27, 2014
Working Paper Series
10 downloads

Incl. Electronic Paper Quality Competition and Entry Deterrence: When to Launch an Extra Brand
cege Discussion Papers Number 223
Stephan Müller and Georg Götz
University of Goettingen (Gottingen) and University of Giessen - Department of Economics
Date Posted: November 25, 2014
Working Paper Series
7 downloads

Incl. Electronic Paper Rethinking Nudges
HEC Paris Research Paper No. ECO/SCD-2014-1067
Philippe Mongin and Mikaël Cozic
HEC Paris (Groupe HEC) - Economics & Decision Sciences and Université Paris-Est Créteil
Date Posted: November 25, 2014
Working Paper Series
99 downloads

Incl. Electronic Paper Consumer Limited Attention to Online Ratings and Seller Response: A Regression Discontinuity Design
Zemin (Zachary) Zhong
University of California, Berkeley - Marketing Group
Date Posted: November 23, 2014
Working Paper Series
18 downloads

Incl. Electronic Paper A National Survey of Consumer Preferences for Branded Gulf Oysters and Risk Perceptions of Gulf Seafood
Daniel R. Petrolia , William Walton and Sarah Acquah
Mississippi State University - Department of Agricultural Economics , Auburn University - Alabama Cooperative Extension System and New Mexico State University - Department of Agricultural Economics & Agricultural Business
Date Posted: November 22, 2014
Working Paper Series
6 downloads

Incl. Electronic Paper Regresja hedoniczna i Conjoint Analysis w badaniu cen rynkowych i preferencji konsumentów (The Application of Hedonic Regression and Conjoint Analysis in Investigation of Consumers’ Preferences in View of Market Offer)
Zeszyty Naukowe pt. Studia Ekonomiczne, Uniwersytet Ekonomiczny w Katowicach, Katowice, 2014.
Marta Dziechciarz-Duda and Anna Król
Uniwersytet Ekonomiczny we Wrocławiu and Uniwersytet Ekonomiczny we Wrocławiu
Date Posted: November 22, 2014
Accepted Paper Series
1 downloads

The Great Recession and Private Label Demand
Jean-Pierre H. Dube , Guenter J. Hitsch and Peter E. Rossi
University of Chicago - Booth School of Business , University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Date Posted: November 21, 2014
Working Paper Series

Incl. Electronic Paper Research in Forensic Accounting - What Matters?
Journal of Theoretical Accounting Research, 10(1), 40-70, 2014
Wm. Dennis Huber and James A. DiGabriele
Capella University and Montclair State University
Date Posted: November 21, 2014
Accepted Paper Series
56 downloads

Incl. Electronic Paper Managing Consumer Referrals on a Chain Network
Forthcoming in the Review of Network Economics
Maria N. Arbatskaya and Hideo Konishi
Emory University - Department of Economics and Boston College - Department of Economics
Date Posted: November 19, 2014
Last Revised: November 20, 2014
Accepted Paper Series
10 downloads

Feeling Love and Doing More for Distant Others: Specific Positive Emotions Differentially Affect Prosocial Consumption
Lisa A. Cavanaugh , James R. Bettman and Mary Frances Luce
University of Southern California - Marshall School of Business , Duke University - Fuqua School of Business and Duke University - Fuqua School of Business
Date Posted: November 18, 2014
Working Paper Series

To Retain? To Upgrade? The Effects of Direct Mail on Regular Donation Behavior
Thomas, S.A., et al., To retain? To upgrade? The effects of direct mail on regular donation behavior, Intern. J. of Research in Marketing (2014)
Suman Ann Thomas , Shanfei Feng and Trichy V. Krishnan
Indian School of Business (ISB), Hyderabad , Monash University and Rice University - Jesse H. Jones Graduate School of Business
Date Posted: November 18, 2014
Accepted Paper Series

Incl. Electronic Paper The Co-Evolution of Technologies and Categories During Industry Emergence
Academy of Management Review, Forthcoming
Stine Grodal , Aleksios Gotsopoulos and Fernando F. Suarez
Boston University - Department of Strategy & Policy , Sungkyunkwan University - School of Business Administration and Boston University - Department of Strategy & Policy
Date Posted: November 14, 2014
Accepted Paper Series
4 downloads


 

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