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JEL Code: M37
148,593 Total downloads
Showing Papers 181 - 230 of 575
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The Paradox of Corporate Giving: Tax Expenditures, the Nature of the Corporation, and the Social Construction of Charity DePaul Law Review, Vol. 44, p. 1, 1994
Nancy J. Knauer
Date Posted: July 04, 2008Last Revised: July 25, 2010217 downloads
Optimal Pricing and Advertising in a Durable-Good Duopoly European Journal of Operational Research, Vol. 200, No. 2, pp. 486-497, January 2010
Anand Krishnamoorthy
,
Ashutosh Prasad
and
Suresh Sethi
Date Posted: April 02, 2008Last Revised: May 28, 2010215 downloads
The Effects of Product Type and Donation Magnitude on Willingness to Pay More for a Charity-Linked Brand Journal of Consumer Psychology, Vol. 8, No. 3, pp. 215-241, 1999
Michal Ann Strahilevitz
Date Posted: December 19, 2010213 downloads
Bankruptcy Policy in Light of Manipulation in Credit Advertising Theoretical Inquiries in Law, July 2006
Ron Harris
and
Einat Albin
Date Posted: January 24, 2006211 downloads
Contextual Advertising
Kaifu Zhang
and
Zsolt Katona
Date Posted: February 02, 2011211 downloads
On the Harmony of Business Ethics and Feminist Ethics Business and Society Review Vol. 112, No. 4
Janet L. Borgerson
Date Posted: February 17, 2008209 downloads
Snapshot Aesthetics as a Strategic Resource EIASM Workshop on Imagining Business, Oxford University, June 2008
Jonathan E. Schroeder
Date Posted: May 19, 2008Last Revised: May 20, 2008209 downloads
An Oligopoly Model of Dynamic Advertising Competition
Gary Erickson
Date Posted: December 20, 2006208 downloads
Communication Conflicts in NGO: A Theoretical Approach Instituto de Empresa Business School Working Paper No. WP 2/02
Juan Luis Martinez
Date Posted: September 03, 2007206 downloads
Constitutional Restraints on State Right of Publicity Laws Boston College Law Review, Vol. 44, May 2003
Jeremy T. Marr
Date Posted: July 15, 2003206 downloads
Influentials or Susceptibles? Analyzing Cascades of Word-of-Mouth Conversations in Online Social Networks
Anjana Susarla
,
Yong Tan
and
Jeongha Oh
Date Posted: January 14, 2012Last Revised: August 28, 2012206 downloads
Platform Siphoning: Ad-Avoidance and Media Content
Simon P. Anderson and
Joshua S. Gans
Date Posted: July 02, 2009Last Revised: March 17, 2011204 downloads
Promotion and Prevention Across Mental Accounts: When Financial Products Dictate Consumers' Investment Goals Journal of Consumer Research, Vol. 31, No. 1
Rongrong Zhou
and
Michel Tuan Pham
Date Posted: February 28, 2004202 downloads
Sponsored Search and Market Efficiency
Vasant Dhar III
and
Anindya Ghose
Date Posted: August 20, 2010Last Revised: September 17, 2010201 downloads
Advertising, Intangible Assets, and Unpriced Entertainment FRB Philadelphia Working Paper No. 05-11
Leonard I. Nakamura
Date Posted: July 28, 2005200 downloads
The Role of Schema Salience in Ad Processing and Evaluation ERIM Report Series Reference No. ERS-2002-15-MKT
Joost Loef
,
Gerrit Antonides
and
W. Fred van Raaij
Date Posted: February 20, 2003198 downloads
Brand Position & Customer Loyalty for Public Sector Oil Marketing Companies International Journal of Management Prudence, Vol. II, No. 2, pp. 25-35, October 2011
Rekha Attri ,
Manvinder Singh Pahwa and
Ashish Manohar Urkude
Date Posted: November 26, 2011196 downloads
Service Escape: Profiting from Customer Cancellations
Jinhong Xie
and
Eitan Gerstner
Date Posted: July 04, 2005196 downloads
Tidying Up the Internet: Take Down of Unauthorized Content under Copyright, Trademark and Defamation Law
Jon Garon
Date Posted: March 26, 2012196 downloads
A Sobering Conflict: A Call for Consistency in the Messages Colleges Send About Alcohol Fordham Intellectual Property, Media & Entertainment Law Journal, Vol. 20, 2010
Marc Edelman and
David L Rosenthal
Date Posted: April 05, 2010Last Revised: November 02, 2010192 downloads
Beggar-thy-Neighbor Advertising: Theory and Application to Generic Commodity Promotion Programs CIES Working Paper No. 27
Julian Alston and
John W. Freebairn
Date Posted: August 03, 2000190 downloads
What Makes Them Click: Empirical Analysis of Consumer Demand for Search Advertising
Przemyslaw Jeziorski
and
Ilya R. Segal
Date Posted: June 11, 2009Last Revised: August 10, 2012190 downloads
Online Advertising & User Privacy: Principles to Guide the Debate Progress & Freedom Foundation Progress Snapshot Paper, Vol. 4, No. 19, September 2008
Berin Michael Szoka
and
Adam D. Thierer
Date Posted: February 26, 2009Last Revised: June 18, 2009189 downloads
Rethinking the Relationships between Marketing, Brand, and Multidimensional Targets as Complex Indicators: Towards a Business Ecology
Luciano Pilotti
Date Posted: July 01, 2008189 downloads
Measuring Service Quality and Customer Satisfaction: An Empirical Study in the Senior-Care Organizations in Rural Areas of Central Taiwan International Journal of Management and Marketing Research, Vol. 3, No. 2, pp. 65-74, 2010
Chan-Chien Chiu
,
Wei-Chiang Chen
and
Hsing-Yun Chang
Date Posted: September 09, 2010184 downloads
The Relationship of Brand Equity to Purchase Intention IUP Journal of Marketing Management, May 2012
Tharmi and
Samithamby Senthilnathan
affiliation not provided to SSRN
and
Eastern University, Sri Lanka
Date Posted: September 30, 2011Last Revised: November 29, 2012184 downloads
Targeted Online Advertising: What's the Harm & Where are We Heading? Progress & Freedom Foundation Progress on Point Paper, Vol. 16, No. 2, February 2009
Berin Michael Szoka
and
Adam D. Thierer
Date Posted: February 26, 2009Last Revised: June 18, 2009179 downloads
Coarse Thinking and Persuasion
Andrei Shleifer ,
Sendhil Mullainathan and
Joshua Schwartzstein
Date Posted: November 20, 2006177 downloads
Consumers’ Perceptions and Attitudes Towards Advertising on Facebook in Malaysia World Business and Economics Research Conference, Auckland New Zealand, December 2012
Azizul Yadi Yaakop
,
Marhana Mohamed Anuar
,
Khatijah Omar
and
Alphonsus Liaw
Date Posted: December 04, 2012177 downloads
Biasing Brands St. John's Legal Studies Research Paper No. 10-194, Cardozo Law Review, Vol. 32, p. 1245, 2011
Jeremy N. Sheff
Date Posted: September 23, 2010Last Revised: April 12, 2011175 downloads
Regulating 'Spyware': The Limitations of State 'Laboratories' and the Case for Federal Preemption of State Unfair Competition Laws Berkeley Technology Law Journal, Vol. 20, p. 1363, 2005, UC Berkeley Public Law Research Paper No. 803604
Peter S. Menell
Date Posted: September 22, 2005175 downloads
The 2008 Beijing Olympic Sponsorships: Value for Money?
Alexander Molchanov
,
Philip A. Stork and
Victor Zeng
affiliation not provided to SSRN
Date Posted: July 27, 2010Last Revised: October 08, 2010175 downloads
The Virtual Location of E-Tailers: Evidence from a B2c E-Commerce Market ZEW - Centre for European Economic Research Discussion Paper No. 05-052
Julia Haering
Date Posted: August 02, 2005Last Revised: August 19, 2008175 downloads
Optimal Bidding in Multi-Item Multi-Slot Sponsored Search Auctions
Kartik Hosanagar
and
Vibhanshu Abhishek
Date Posted: February 06, 2012Last Revised: March 21, 2013174 downloads
The Truth in Domain Names Act of 2003 and a Preventative Measure to Combat Typosquatting Cornell Law Review, Vol. 89, No. 6, p. 1476, September 2004
Christopher G. Clark
Date Posted: February 03, 2006174 downloads
Cigarette Advertising Regulation: A Meta-Analysis
Jon P. Nelson
Date Posted: May 01, 2005173 downloads
Competition for Viewers and Advertisers in a TV Oligopoly CESifo Working Paper Series No. 1862
Hans Jarle Kind ,
Tore Nilssen
and
Lars Sorgard
Date Posted: December 06, 2006171 downloads
A Comparative Study of Brand Building Activities of Oil Marketing Companies in India with Their Western Counterparts EPOCH Strategies for Marketing: Family Business and Entrepreneurship, International Conference Proceeding, pp. 45-60
Rekha Attri and
Manvinder Singh Pahwa
Date Posted: January 09, 2012170 downloads
Post No Bills: Can the NBA Prohibit its Players from Wearing Tattoo Advertisements? Fordham Intellectual Property, Media & Entertainment Law Journal, Vol. 15, p. 507, 2005
John Vukelj
Date Posted: October 13, 2005164 downloads
When the Same Prime Leads to Different Effects Journal of Consumer Research, Vol. 34, 2007
S. Christian Wheeler
and
Jonah A. Berger
Date Posted: September 27, 2007163 downloads
Optimal Control of an Oligopoly Model of Advertising Proceedings of the 13th IFAC Symposium on Information Control
Problems in Manufacturing, INCOM 2009, UC Davis Graduate School of Management Research Paper No. 11-09
Ashutosh Prasad
,
Suresh Sethi
and
Prasad A. Naik
Date Posted: April 13, 2009161 downloads
Structural Holes and Click-Throughs in Online Advertising
Starling David Hunter III
Date Posted: August 25, 2009161 downloads
Money Talks: Field Experiment Evidence Regarding Online Referral Propensities
Mengze Shi and
Andrea C. Wojnicki
Date Posted: January 21, 2007160 downloads
Start up Problem in a Network Good Market: The Use of Advertising by a Monopolist Provider University of Siena, Department of Economics, Working Paper No. 345
Luca Grilli
Date Posted: November 20, 2002158 downloads
Online Pricing and the Euro Changeover: Cross-Country Comparisons
Michael R. Baye ,
John Morgan ,
Rupert Gatti and
Paul Kattuman
Date Posted: November 11, 2002157 downloads
Do Consumers Benefit from Concentration in the New Economy? - A Review of Google's Mergers, Acquisitions, and Arrangements ZEW - Centre for European Economic Research Discussion Paper No. 08-121
Patrick Beschorner
Date Posted: February 07, 2009155 downloads
Information Asymmetry and Hybrid Advertising Robert H. Smith School Research Paper No. RHS 06-139
De Liu and
Siva Viswanathan
Date Posted: October 27, 2010Last Revised: February 24, 2013155 downloads
Do DVRs Influence Sales? Chicago Booth Research Paper No. 10-08
Bart J. Bronnenberg
,
Jean-Pierre H. Dube
and
Carl F. Mela
Date Posted: October 28, 2009Last Revised: January 30, 2010154 downloads
When Two Rights Make a Wrong: Searching Too Much in Ordered Environments Journal of Marketing Research, Vol. 42, No. 3, August 2005
Kristin Diehl
Date Posted: May 14, 2006154 downloads
Dynamic Position Auctions with Consumer Search
Scott Duke Kominers
Date Posted: October 20, 2008Last Revised: November 18, 2008152 downloads
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