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SSRN eLibrary Statistics:
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484,509
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393,865
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238,981
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JEL Code: M3
686,724 Total downloads
Showing Papers 1,851 - 1,900 of 2,924
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Why Do People Transmit Word-of-Mouth? The Effects of Recipient and Relationship Characteristics on Transmission Behaviors
Andrew T. Stephen and
Donald R. Lehmann
Date Posted: June 25, 2008Last Revised: July 27, 2011703 downloads
Blonde Biographies
Michael Hemmingson
Date Posted: June 23, 200848 downloads
Statistical Benefits of Choices from Subsets
Robert Zeithammer
Date Posted: June 21, 2008Last Revised: December 18, 200861 downloads
Why Airline Mergers Don't Work
Victor J. Cook Jr.
Date Posted: June 21, 2008629 downloads
Path Dependencies and the Long-Term Effects of Routinized Marketing Decisions ERIM Report Series Reference No. ERS-2008-035-MKT
Paul Farris ,
Willem Verbeke ,
Peter Dickson
and
Erjen van Nierop
affiliation not provided to SSRN
and
Carnegie Mellon University - David A. Tepper School of Business
Date Posted: June 20, 200852 downloads
When Intelligence is (Dys)Functional for Achieving Sales Performance ERIM Report Series Reference No. ERS-2008-034-MKT
Willem Verbeke ,
Frank Belschak
,
Arnold B. Bakker
and
Bart Dietz
Date Posted: June 20, 2008133 downloads
Too Much of a Good Thing: Curvilinear Effects in the Evaluation of Services and the Mediating Role of Trust Journal of Services Marketing, Forthcoming
Pavlos A. Vlachos ,
Adam Vrechopoulos
and
Katerina Pramatari
Date Posted: June 19, 2008Last Revised: March 16, 2010118 downloads
Relations with Lenders and Enterprise Complexity in SMEs
Claudio Zara
Date Posted: June 18, 2008182 downloads
Avatar Business Value Analysis: A Method for the Evaluation of Business Value Creation in Virtual Commerce Journal of Economic Commerce Research, 2008
Reina Y. Arakji and
Karl Reiner Lang
Date Posted: June 17, 2008471 downloads
Corporate Social Responsibility and Consumer-Firm Emotional Attachment: Moderating Effects of Consumer Traits European Journal of Marketing, Forthcoming
Pavlos A. Vlachos
Date Posted: June 17, 2008Last Revised: June 04, 2011406 downloads
The Journey to New Lands: Utilizing the Global IT Workforce Through Offshore-Insourcing MANAGING IT PROFESSIONALS IN THE INTERNET AGE, P. Young & S. Huff, eds., 1st ed., pp. 277-318, IGI Publishing, 2007
Subrata Chakrabarty
Date Posted: June 16, 2008Last Revised: October 25, 2012274 downloads
Organisational Culture of Customer Care: Market Orientation and Service Quality International Journal of Services and Standards, Vol. 3, No. 2, pp. 137-153, 2007
Kenneth W. Green
,
Subrata Chakrabarty
and
Dwayne Whitten
Date Posted: June 16, 2008Last Revised: June 08, 2012950 downloads
Spatial Competition with Endogenous Location Choices: An Application to Discount Retailing
Ting Zhu
and
Vishal P. Singh
Date Posted: June 16, 2008167 downloads
Strategies for Business Process Outsourcing: An Analysis of Alternatives, Opportunities and Risks E-BUSINESS PROCESS MANAGEMENT: TECHNOLOGIES AND SOLUTIONS, J. Sounderpandian & T. Sinha, eds., 1st ed., pp. 204-229, IGI Publishing, 2007
Subrata Chakrabarty
Date Posted: June 16, 2008Last Revised: June 17, 2012833 downloads
Understanding Service Quality and Relationship Quality in IS Outsourcing: Client Orientation & Promotion, Project Management Effectiveness, and the Task-Technology-Structure Fit Journal of Computer Information Systems, Vol. 48, No. 2, pp. 1-15, 2008
Subrata Chakrabarty
,
Dwayne Whitten
and
Kenneth W. Green
Date Posted: June 16, 2008Last Revised: June 08, 2012848 downloads
Corporate Social Responsibilty: Is this Another Hoax?
Godfrey Mugurusi
Date Posted: June 12, 2008Last Revised: July 15, 2008509 downloads
Is One Long Tail Enough? (Cuando Una Long Tail No Es Suficiente)
Guillermo de Haro
,
Jorge Sainz and
Ignacio Somalo
affiliation not provided to SSRN
,
Universidad Rey Juan Carlos - Department of Applied Economics
and
affiliation not provided to SSRN
Date Posted: June 12, 200875 downloads
Marketing Consumer Durables in Mature Product Categories - Do Innovators Matter?
Maria Kaya
,
Sönke Albers
,
Dennis Proppe
and
Paul Steffens
affiliation not provided to SSRN
and
Queensland University of Technology - School of Management
Date Posted: June 11, 2008128 downloads
Competitor-Oriented Objectives: The Myth of Market Share International Journal of Business, Vol. 12, No. 1, 2007
J. Scott Armstrong and
Kesten C. Green
Date Posted: June 10, 2008Last Revised: December 30, 2011
Making Sense of the Sourcing and Shoring Maze: Various Outsourcing and Offshoring Alternatives OUTSOURCING AND OFFSHORING IN THE 21ST CENTURY: A SOCIO ECONOMIC PERSPECTIVE, H.S. Kehal & V.P. Singh, eds., pp. 18-53, IGI Publishing, 2006
Subrata Chakrabarty
Date Posted: June 09, 2008Last Revised: June 17, 2012481 downloads
A Conceptual Model for Bidirectional Service, Information and Product Quality in an IS Outsourcing Collaboration Environment Proceedings of the 39th Annual Hawaii International Conference on System Sciences (HICSS'06), Vol. 1, No. 7b, 2006
Subrata Chakrabarty
Date Posted: June 07, 2008Last Revised: June 17, 2012208 downloads
Umbrella Branding and External Certification CEPR Discussion Paper No. DP6601
Hendrik Hakenes
and
Martin Peitz
Date Posted: June 06, 20081 downloads
Bayesian Analysis of Hierarchical Effects Fisher College of Business Working Paper
Sandeep R. Chandukala
,
Jeffrey Dotson
,
Jeffrey P. Brazell
and
Greg M. Allenby
Date Posted: June 04, 2008Last Revised: March 04, 2010237 downloads
Does Customer Satisfaction Matter to Investors? Findings from the Bond Market Journal of Marketing Research, Forthcoming
Eugene Anderson
and
Sattar Mansi
affiliation not provided to SSRN
and
Virginia Polytechnic Institute & State University
Date Posted: May 30, 2008Last Revised: March 25, 2009471 downloads
Gorillas in Our Midst: Searching for King Kong in the Music Jungle
Michael A. Einhorn
Date Posted: May 29, 2008131 downloads
Dissipative Advertising Signals Quality even without Repeat Purchases CESifo Working Paper Series No. 2310
Laurent Linnemer
Date Posted: May 28, 200855 downloads
Measuring Stock Market Reaction to Sponsorship Announcements: The Case of FIAT and JUVENTUS Journal of Targeting, Measurement and Analysis for Marketing, Vol. 16, No. 3, pp.169-180, 2008
George S. Spais and
George N. Filis
Date Posted: May 28, 2008Last Revised: August 19, 2008
Prominence Effect in Shanghai Apartment Prices Journal of Marketing Research, Vol. 45, No. 2, pp. 133-144, 2008
Christopher K. Hsee ,
Jean-Pierre H. Dube
and
Yan Zhang
Date Posted: May 23, 2008159 downloads
Energy Star: A Competitive Advantage? Colorado College Working Paper No. 2008-04
Thomas S. Joiner Jr.
and
Judith A. Laux
Date Posted: May 21, 2008105 downloads
The Effect of Superstar Software on Hardware Sales in System Markets ERIM Report Series Reference No. ERS-2008-025-MKT
Jeroen L.G. Binken
and
S. Stremersch
Date Posted: May 21, 2008147 downloads
Attribute Evaluability and the Range Effect Journal of Consumer Research, Vol. 32, December 2005
Catherine Yeung
and
Dilip Soman
Date Posted: May 19, 200834 downloads
Snapshot Aesthetics as a Strategic Resource EIASM Workshop on Imagining Business, Oxford University, June 2008
Jonathan E. Schroeder
Date Posted: May 19, 2008Last Revised: May 20, 2008209 downloads
Estimating Asymmetric Advertising Response: An Application to U.S. Nonalcoholic Beverage Demand Journal of Agricultural and Applied Economics, 2008, Vol. 40, No. 3, pp. 837-849
Yuqing Zheng and
Harry M. Kaiser
Date Posted: May 18, 2008Last Revised: March 13, 200983 downloads
Does Loving a Brand Mean Loving its Products? The Role of Brand-Elicited Affect in Brand Extension Evaluations Journal of Marketing Research Vol. 42, November 2005
Catherine Yeung
and
Robert S. Wyer
affiliation not provided to SSRN
Date Posted: May 16, 2008158 downloads
How Large are Non-Budget-Constraint Effects of Prices on Demand? American Economic Journal: Applied Economics, Vol. 1, No. 4, pp. 170–199,
Ori Heffetz
and
Moses Shayo
Date Posted: May 16, 2008Last Revised: April 28, 2010310 downloads
The Financial Value Impact of Perceptual Brand Attributes Journal of Marketing Research, Vol. 45, pp. 15-32, February 2008
Natalie Mizik
and
Robert Jacobson
Date Posted: May 16, 2008Last Revised: February 28, 2012586 downloads
The Influence of Customer Loyalty on Channel Specific Consumer Information Search and Consumer Complaining Behaviour (Der Einfluss von Kundenbindung auf das kanalspezifische Informations und Beschwerdeverhalten)
Alexandra Daniela Zaugg and
Natalie Jäggi
Date Posted: May 16, 2008454 downloads
Choosing Attribute Weights for Item Dissimilarity Using Clikstream Data with an Application to a Product Catalog Map ERIM Report Series Reference No. ERS-2008-024-MKT
Michiel van Wezel
,
Martijn Kagie
,
Marcel van Wezel
and
Patrick J. F. Groenen
affiliation not provided to SSRN
,
Erasmus Research Institute of Management (ERIM)
,
Erasmus University Rotterdam (EUR)
and
Erasmus University Rotterdam (EUR)
Date Posted: May 15, 200820 downloads
Modeling the Effectiveness of Hourly Direct-Response Radio Commercials ERIM Report Series Reference No. ERS-2008-019-MKT
Meltem Kiygi Calli
,
Marcel Weverbegh
and
Philip Hans Franses
Date Posted: May 15, 200854 downloads
A Discussion of 'Importance of Past Performance: Empirical Evidence on Quality of E-Service Providers' Contemporary Accounting Research, Vol. 25, No. 2, 2008
Shane S. Dikolli
Date Posted: May 14, 2008
An Analysis of Students Satisfaction in a Higher Education Context
Ciprian M. Ceobanu
,
Corneliu I. Munteanu ,
Claudia Bobalca and
Oana D. Anton
affiliation not provided to SSRN
Date Posted: May 14, 2008788 downloads
Affect, Appraisal, and Consumer Judgment Journal of Consumer Research, Vol. 31, September 2004
Catherine Yeung
and
Robert S. Wyer
affiliation not provided to SSRN
Date Posted: May 13, 200866 downloads
Anytime Versus Only: Mindsets Moderate the Effect of Expansive Versus Restrictive Frames on Promotion Evaluation Journal of Marketing Research, Vol. 44, 2008
Amar Cheema
and
Vanessa M. Patrick
Date Posted: May 12, 200873 downloads
Consumer-Retailer Emotional Attachment: Some Antecedents and the Moderating Role of Attachment Anxiety European Journal of Marketing, Vol. 44, Nos. 9&10, pp. 1478-1499
Pavlos A. Vlachos ,
Aristeidis Theotokis
,
Katerina Pramatari
and
Adam Vrechopoulos
Date Posted: May 12, 2008Last Revised: June 04, 2011350 downloads
Market Penetration Strategies and the Fee-Performance Relationship: The Case of Spanish Money Mutual Funds The Service Industries Journal, Vol. 30, No. 9, pp. 1529-1547, 2010
Luis Muga
and
Rafael Santamaria
Date Posted: May 12, 2008Last Revised: March 07, 2011
Shifting Signals to Help Health: Using Identity-Signaling to Reduce Risky Health Behaviors Journal of Consumer Research, Vol. 35, 2008
Jonah A. Berger and
Lindsay Rand
Date Posted: May 12, 2008139 downloads
Surcharges and Seller Reputation Journal of Consumer Research, Vol. 35, No. 1, 2008
Amar Cheema
Date Posted: May 12, 2008107 downloads
The Effect of Partitions on Controlling Consumption Journal of Marketing Research, Vol. 44, 2008
Amar Cheema
and
Dilip Soman
Date Posted: May 12, 2008
Who Drives Divergence? Identity-Signaling, Outgroup Dissimilarity, and the Abandonment of Cultural Tastes Journals of Personality and Social Psychology, Forthcoming
Jonah A. Berger and
Chip Heath
Date Posted: May 12, 2008119 downloads
Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site Robert H. Smith School Research Paper No. RHS 06-065
Michael Trusov
,
Randolph E. Bucklin
and
Koen H. Pauwels
Date Posted: May 08, 2008Last Revised: February 20, 20095905 downloads
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