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SSRN eLibrary Search Results
JEL Code: M37
202,150 Total downloads
Showing Papers 201 - 250 of 713
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Incl. Electronic Paper Keyword Management Costs and 'Broad Match' in Sponsored Search Advertising
Wilfred Amaldoss , Kinshuk Jerath and Amin Sayedi
Duke University - Fuqua School of Business , Columbia University - Columbia Business School and Carnegie Mellon University - David A. Tepper School of Business
Date Posted: March 28, 2015
Working Paper Series
2 downloads

Incl. Electronic Paper Improving Enterprise Interests Through the Process of Business Communication (Унапређење Интереса Предузећа Кроз Процес Пословног Комуницирања)
Ekonomika, Vol 61, Issue 1, pp 43-53, 2015
Slavomir Miletic and Duro Djurovic
University of Pristina - Faculty of Economics and Belgrade Business School
Date Posted: March 24, 2015
Accepted Paper Series
1 downloads

Incl. Electronic Paper Reducing Loan Default Rate Among Microfinance Institutions (MFIs) in Ghana Through Innovative Product Design, Delivery and Efficient Loan Management
International Journal of Economics, Commerce and Management, Vol. III, Issue 3, March 2015
Augustine Damptey Owusu , Amos Oppong , Doris Agyeiwaa and Lucille Abruquah
University of Electronic Science and Technology of China (UESTC) - School of Economics and Management , University of Electronic Science and Technology of China (UESTC) - School of Economics and Management , University of Electronic Science and Technology of China (UESTC) - School of Economics and Management and University of Electronic Science and Technology of China (UESTC) - School of Economics and Management
Date Posted: March 17, 2015
Accepted Paper Series
5 downloads

The Effects of Pharmaceutical Marketing and Promotion on Adverse Drug Events and Regulation
American Economic Journal: Economic Policy 2 (November 2010): 1-25
Seth Richards-Shubik , Guy David and Sara Markowitz
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management , University of Pennsylvania - Health Care Systems Department and Emory University
Date Posted: March 15, 2015
Accepted Paper Series

Incl. Electronic Paper Post-Release Advertising, Movie Quality, and Word-of-Mouth
Ryan Lampe
California State University, East Bay - Department of Economics
Date Posted: March 12, 2015
Last Revised: March 24, 2015
Working Paper Series
2 downloads

Incl. Electronic Paper Characteristics and Stock Prices of Firms Flamed on the Internet: The Evidence from Japan
Yuta Adachi and Fumiko Takeda
University of Tokyo - Department of Technology Management for Innovation and University of Tokyo - Department of Technology Management for Innovation
Date Posted: March 06, 2015
Working Paper Series
4 downloads

Incl. Electronic Paper Controlled, Uncontrolled Communication, Brand Name and Brand Attitude: A Relational Study on Cellular Telecom Sector of Bangladesh
American Journal of Trade and Policy, Volume 2, Number 1, 2015, Pp.15-21
Jubayer Ahmed and Md. Abdur Rouf
City University and City University
Date Posted: March 05, 2015
Accepted Paper Series
6 downloads

Incl. Electronic Paper Forecasting Sponsorship Costs: Marketing Intelligence in the Athletic Apparel Industry
Special Issue on “The Dynamics of Sports Marketing and Management" in Marketing Intelligence and Planning, Forthcoming. ,
Jonathan A. Jensen , Lane Wakefield , Joe Cobbs and Brian A Turner
Ohio State University (OSU) , Texas A&M University , Northern Kentucky University - College of Business and Ohio State University (OSU)
Date Posted: March 04, 2015
Accepted Paper Series
35 downloads

Incl. Electronic Paper Critical Skills for Today's Accounting and Business Graduates
Dov Fischer and Hershey H. Friedman
Brooklyn College - City University of New York (CUNY) and Brooklyn College - Department of Finance and Business Management
Date Posted: March 02, 2015
Working Paper Series
27 downloads

Incl. Electronic Paper Intellectual Property Concerns for Sponsors of Promotional Contests and Sweepstakes
Licensing Journal (Apr. 2015, Forthcoming)
David O. Klein and Joshua R. Wueller
Klein Moynihan Turco LLP and Klein Moynihan Turco LLP
Date Posted: March 02, 2015
Last Revised: March 07, 2015
Accepted Paper Series
24 downloads

Incl. Electronic Paper The Collective Unconscious in Marketing Teams: La Marque Sur Le Divan
Journal of Marketing Theory, 2013
Marcel Saucet
LCA Ltd
Date Posted: February 22, 2015
Accepted Paper Series
4 downloads

Incl. Electronic Paper Optimal Advertising and Pricing in a Class of General New-Product Adoption Models
European Journal of Operational Research, 229 (2013), 433-443
Kurt Helmes , Rainer Schlosser and Martin Weber
Humboldt University of Berlin , Humboldt University of Berlin and Humboldt University of Berlin
Date Posted: February 20, 2015
Accepted Paper Series
5 downloads

Incl. Electronic Paper Dynamic Advertising and Pricing with Constant Demand Elasticities
Journal of Economic Dynamics and Control, Vol. 37, No. 12, 2013
Kurt Helmes and Rainer Schlosser
Humboldt University of Berlin and Humboldt University of Berlin
Date Posted: February 20, 2015
Accepted Paper Series
4 downloads

Incl. Electronic Paper Viral Marketing (Вирални Маркетинг)
Ekonomika, Vol 60, Issue 4, pp 179-187, 2014
Mira Rakic and Beba Rakic
Megatrend University and Megatrend University
Date Posted: February 08, 2015
Working Paper Series
10 downloads

Incl. Electronic Paper Beyond the Domestification of Nature? Restructuring the Relationship between Nature and Technology in Car Commercials
Stef Aupers, Dick Houtman, Peter Achterberg, Willem de Koster, Peter Mascini and Jeroen van der Waal (2012) Beyond the domestication of nature? Restructuring the relationship between nature and technology in car commercials European Journal of Cultural Studies 15(1) 3–18.,
Stef Aupers , Dick Houtman , Peter Achterberg , Willem De Koster , Peter Mascini and Jeroen van der Waal
Independent , Independent , Erasmus University Rotterdam (EUR) - Faculty of Social Sciences , Independent , Erasmus University Rotterdam (EUR) - Faculty of Social Sciences and Independent
Date Posted: February 01, 2015
Accepted Paper Series
1 downloads

Incl. Electronic Paper Is University Sports an Advertisement in the Higher Education Market? An Analysis of the Hakone Long-Distance Relay Road Race in Japan
ISER Discussion Paper No. 922
Eiji Yamamura
Seinan Gakuin University
Date Posted: January 27, 2015
Accepted Paper Series
2 downloads

Incl. Electronic Paper Does it Pay Off? The NPV of Advertising Pension Funds
Ido Kallir and Oren Kaplan
Ono Academic College and College of Management (Israel)
Date Posted: January 21, 2015
Working Paper Series
15 downloads

Incl. Electronic Paper When the Dealin's Done? Recent Developments in Online Gambling Law and Policy
SCRIPTed, 2014, 11(2)
Daithi Mac Sithigh
Newcastle University (UK) - Law School
Date Posted: January 07, 2015
Accepted Paper Series
7 downloads

Incl. Electronic Paper Advertising, Attention, and Financial Markets
Florens Focke , Stefan Ruenzi and Michael Ungeheuer
University of Mannheim - Department of International Finance , University of Mannheim - Department of International Finance and University of Mannheim - Department of International Finance
Date Posted: January 02, 2015
Last Revised: February 27, 2015
Working Paper Series
109 downloads

Marketing Mix and Brand Sales in Global Markets: Examining the Contingent Role of Country-Market Characteristics
Journal of International Business Studies, Forthcoming
S. Cem Bahadir , Sundar Bharadwaj and Rajendra K. Srivastava
University of South Carolina - Moore School of Business , University of Georgia--Terry School of Business and Singapore Management University
Date Posted: December 13, 2014
Accepted Paper Series

Incl. Electronic Paper Brand Value and Stock Markets: Evidence from Trademark Litigations
Anne T. Coughlan , Vidya Kamate and Yi Qian
Northwestern University - Kellogg School of Management , Kellogg School of Management - Department of Finance and Northwestern University - Kellogg School of Management
Date Posted: December 12, 2014
Working Paper Series
46 downloads

Incl. Electronic Paper Feeling Love and Doing More for Distant Others: Specific Positive Emotions Differentially Affect Prosocial Consumption
Journal of Marketing Research, Forthcoming
Lisa A. Cavanaugh , James R. Bettman and Mary Frances Luce
University of Southern California - Marshall School of Business , Duke University - Fuqua School of Business and Duke University - Fuqua School of Business
Date Posted: November 18, 2014
Last Revised: March 21, 2015
Accepted Paper Series
12 downloads

Incl. Electronic Paper U.S. Corporate Profit Margins, a Bottoms-Up Analysis: Deja Vu All Over Again
Baijnath Ramraika, CFA and Prashant Trivedi
MAEG and MAEG
Date Posted: November 12, 2014
Working Paper Series
15 downloads

Incl. Electronic Paper Customer Profitability and Optimal CLV-Based Strategies in a Model of Dynamic Competition
Gerasimos Lianos and Igor Sloev
Southwestern University of Finance and Economics and National Research University Higher School of Economics
Date Posted: November 08, 2014
Working Paper Series
7 downloads

Incl. Electronic Paper On Commercial - and Corporate - Speech
Wayne State University Law School Research Paper No. 2014-12
Jonathan Weinberg
Wayne State University Law School
Date Posted: November 02, 2014
Last Revised: January 30, 2015
Accepted Paper Series
50 downloads

Vietnamese Consumers’ Attitudes towards SMS Advertising
10th Asian Business Research Conference Proceedings, Bangkok, October 2014
Viet Dung Trinh
Curtin University of Technology - Curtin Business School - Bentley Campus
Date Posted: November 02, 2014
Accepted Paper Series

Incl. Electronic Paper An Empirical Investigation on Social Media Users’ Demand for Accounting Information Distributed Via Social Media Platforms
Robert Marley and Neal M. Snow
University of Tampa and University of South Florida - School of Accountancy
Date Posted: November 01, 2014
Working Paper Series
65 downloads

Incl. Electronic Paper The Rise of Transnational Private Meta-Regulators
Osgoode Legal Studies Research Paper No. 71/ 2014, TBGI Project Subseries No.20
Paul Verbruggen and Tetty Havinga
Radboud University Nijmegen and Radboud University
Date Posted: October 22, 2014
Working Paper Series
62 downloads

Incl. Electronic Paper The Impact of Online Flaming on Firm Value: The Evidence from Japan
IPRC Discussion Paper Series No.14
Yuta Adachi and Fumiko Takeda
University of Tokyo - Department of Technology Management for Innovation and University of Tokyo - Department of Technology Management for Innovation
Date Posted: October 11, 2014
Last Revised: November 06, 2014
Working Paper Series
18 downloads

Incl. Electronic Paper Consumers’ Perception Towards Private Label Products of Indian Retailers -- A Study on Super Markets in Hyderabad
International Journal of Business, Management & Social Sciences (IJBMSS), Vol. II, Issue 12 (II), August 2013
Ramulu Bhukya and Sapna Singh
University of Hyderabad - School of Management Studies and University of Hyderabad - School of Management Studies
Date Posted: October 11, 2014
Working Paper Series
36 downloads

Incl. Electronic Paper Do-Not-Track and the Economics of Online Advertising
Boston U. School of Management Research Paper No. 2505643
Ceren Budak , Sharad Goel , Justin M. Rao and Georgios Zervas
Microsoft Research , Stanford University , Microsoft Research and Boston University School of Management, Marketing Department
Date Posted: October 06, 2014
Last Revised: March 13, 2015
Working Paper Series
397 downloads

Incl. Electronic Paper Effects of Advertising on Consumer Buying Behaviour: With Reference to Demand for Cosmetic Products in Bangalore, India
Akwasi Ampofo
Independent
Date Posted: September 26, 2014
Working Paper Series
460 downloads

Incl. Electronic Paper Unconventional Marketing: From Guerrilla to Consumer Made
Chapter for: Routledge Companion on Future of Marketing Part III. Reconnecting with Consumers and Markets, Forthcoming, San Diego Legal Studies Paper No. 14-165
Bernard Cova and Marcel Saucet
Euromed Management and LCA Ltd
Date Posted: September 10, 2014
Accepted Paper Series
116 downloads

Incl. Electronic Paper Social Media Marketing - A Paradigm Shift in the Marketing Practice
Koushik Dutta
School of Management Sciences, Indian Institute of Engineering Science and Technology, Shibpur.
Date Posted: September 08, 2014
Working Paper Series
81 downloads

Incl. Electronic Paper Crime, Punishment and the Halo Effect of Corporate Social Responsibility
Harrison G. Hong and Inessa Liskovich
Princeton University - Department of Economics and Princeton University - Department of Economics
Date Posted: September 06, 2014
Last Revised: September 14, 2014
Working Paper Series
228 downloads

Incl. Electronic Paper Importance of Socialgraphics in Today's Digital Market: An Empirical Study
Forthcoming in International Research Journal of Management and Humanities (IRJMH) , Submitted in International Conference on “Enchanced Changes in Corporate Environment” Organised y Mohamed Sathak College Of Arts And Science, Shollinganallur, Chennai, 29 SEPTEMBER, 2014,
Koushik Dutta and Mrinal Kanti Das
School of Management Sciences, Indian Institute of Engineering Science and Technology, Shibpur. and JIS College of Engineering
Date Posted: September 05, 2014
Last Revised: September 07, 2014
Accepted Paper Series
21 downloads

Incl. Electronic Paper Impacts of Guerrilla Advertising on Consumer Buying Behavior
Information and Knowledge Management. Vol.4, No.8, 2014 ISSN: 2224-5758 (Paper) ISSN 2224-896X (Online)
Ahmad Nawaz , Ahmed Rizwan Raheem , Muhammad Areeb Jahangir , Gulam Mujtuba Moghani , Hira Shamim and Rimsha Baig
Indus University , Indus University , Bahria University , Bahria University , Independent and Bahria University
Date Posted: September 02, 2014
Accepted Paper Series
77 downloads

Incl. Electronic Paper Nouveaux Vecteurs Publicitaires: Quel Impact Sociétal ? Les Processus De Communication (New Media for Advertising: What is Their Societal Impact? The Advertising Communications Processes)
Louis-Francois Pau
Copenhagen Business School (CBS)
Date Posted: September 01, 2014
Working Paper Series
15 downloads

Incl. Electronic Paper Attitude of Mobile Phone Subscribers Towards Mobile Services in Uttarakhand
Journal of Empirical Research in Management (JERM), Volume 1, Number 1, 2012. pp.26-29.
Mamta Bhatt and Dr. Atul Bamrara
Hemwati Nandan Bahuguna (HNB) Garhwal University and HNB Garhwal University (A Central University)
Date Posted: August 29, 2014
Working Paper Series
6 downloads

Incl. Electronic Paper Impact of Visual Merchandising on Consumer Behavior: A Study of Furniture Outlets
Universal Journal of Management, Horizon Research Publishing Corporation, Alhambra, CA, USA, Vol. 2, No. 6, July 2014, pp. 207-217, DOI: 10.13189/ ujm.2014.020601
Neha Mehta and Pawan K. Chugan
L. J. Institute of Management Studies and Nirma University - Institute of Management
Date Posted: August 19, 2014
Accepted Paper Series
98 downloads

Incl. Electronic Paper Newspapers and Magazines
Forthcoming Handbook of Media Economics, Rotman School of Management Working Paper No. 2479359
Ambarish Chandra and Ulrich Kaiser
University of Toronto - Rotman School of Management and University of Zurich
Date Posted: August 14, 2014
Accepted Paper Series
64 downloads

Incl. Electronic Paper Positive Spillovers and Free Riding in Advertising of Prescription Pharmaceuticals: The Case of Antidepressants
Bradley Shapiro
University of Chicago - Marketing Management
Date Posted: August 10, 2014
Last Revised: October 14, 2014
Working Paper Series
39 downloads

Impact of Online Advertising on Children and Their Views - An Empirical Research
P. Subramaniam
Amrita Vishwa Vidyapeetham University - School of Communication
Date Posted: August 04, 2014
Working Paper Series

Incl. Electronic Paper Consumer's Perception for Visual Merchandising of Lifestyle Apparel Stores
International Research Journal of Marketing, Vol. 2, No. 3, August 2014, pp. 53-60, Sciknow Publication, New York, USA
Neha Mehta and Pawan K. Chugan
L. J. Institute of Management Studies and Nirma University - Institute of Management
Date Posted: July 29, 2014
Accepted Paper Series
76 downloads

Sponsorship Research: Drawing on the Past to Shape the Future of Sponsorship
Proceedings of the 16th Biennial World Marketing Congress of the Academy of Marketing Science hosted by Monash University (Australia), July 17-20, Australia, p. 757, 2013
Margaret Johnston and George S. Spais
Independent and Hellenic Open University
Date Posted: July 10, 2014
Accepted Paper Series

Incl. Electronic Paper Inverted-U Aggregate Investment Curves in a Dynamic Game of Advertising
Quaderni - Working Paper DSE N° 954,
Luca Lambertini and Georges Zaccour
University of Bologna - Department of Economics and HEC Montreal - Department of Marketing
Date Posted: July 10, 2014
Working Paper Series
15 downloads

Incl. Electronic Paper Analysis of Problems, Developments and Trends in Planning Communication and Promotion Strategies for Products and Services in Business-to-Business Markets
Spais, G.S. (2003). "Analysis of Problems, Developments and Trends in Planning Communication and Promotion Strategies for Products and Services in Business-to-Business Markets". Ph.D. thesis, Panteion University of Social and Political Sciences, Dept. of Public Administration
George S. Spais
Hellenic Open University
Date Posted: July 07, 2014
Accepted Paper Series
20 downloads

The Evolution of Scholarly Research on Sponsorship: Expectations About the Future of this Research Domain
Journal of Promotion Management, Volume 20, No. 3, pp. 267-290, 2014
George S. Spais and Margaret Johnston
Hellenic Open University and Independent
Date Posted: June 29, 2014
Accepted Paper Series

Incl. Electronic Paper Does Customer Trust Play a Mediating Role between Salesperson Competence and Performance?
International Journal of Management, Economics and Social Sciences, 2014, Vol. 3(2), pp.100-121.
Dong-Jenn Yang and Meng J. Wu
I-Shou University - Department of Business Administration and Chang Jung Christian University
Date Posted: June 26, 2014
Accepted Paper Series
27 downloads

Incl. Electronic Paper TrueView Ads
Qihong Liu and Jie Shuai
University of Oklahoma - Department of Economics and Nankai University
Date Posted: June 18, 2014
Last Revised: December 04, 2014
Working Paper Series
34 downloads


 

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