Social Science Research Network
QuickSearch SSRN eLibrary

Search Within Results




Feedback to SSRN

SSRN eLibrary Statistics:

Papers & Authors:
Abstracts: 542,666
Full Text Papers: 445,183
Authors: 252,069
Papers Received in
  Last 12 months:
66,030

Paper Downloads:
To date: 74,857,921
Last 12 months: 10,154,337
Last 30 days: 862,928

CiteReader:  What's this?
Papers with
  Resolved
  References:
254,687
Total References: 8,920,295
Papers with Cites: 240,003
Total Citation
  Links:
5,937,149
Papers with
  Resolved
  Footnotes:
89,535
Total Footnotes: 9,013,447


SSRN eLibrary Search Results
JEL Code: M37
173,516 Total downloads
Showing Papers 201 - 250 of 655
Sort By
1 2 3 4 ... Last | Next >


Incl. Electronic Paper News Media Channels: Complements or Substitutes? Evidence from Mobile Phone Usage
Journal of Marketing, Forthcoming
Jiao Xu , Chris Forman , Jun B. Kim and Koert van Ittersum
Georgia Institute of Technology - Scheller College of Business , Georgia Institute of Technology - Scheller College of Business , HKUST Business School and University of Groningen
Date Posted: April 13, 2014
Accepted Paper Series
3 downloads

Incl. Electronic Paper Slim by Design or by Willpower? Replies to Herman and Polivy and to Roberto, Pomeranz, and Fisher
Forthcoming, Journal of Consumer Psychology, INSEAD Working Paper No. 2014/28/MKT
Brian Wansink and Pierre Chandon
Cornell University and INSEAD
Date Posted: April 09, 2014
Accepted Paper Series
2 downloads

Incl. Electronic Paper How TV Ads Influence Online Shopping
Jura Liaukonyte , Thales Teixeira and Kenneth C. Wilbur
Cornell University - School of Applied Economics and Management , Harvard Business School and University of California, San Diego (UCSD) - Rady School of Management
Date Posted: April 08, 2014
Working Paper Series
17 downloads

Incl. Electronic Paper A Comparative Analysis of Print Advertising Applying the Two Main Plastic Semiotics Schools: Barthes’ and Greimas’
Semiotica, Volume 2012, Issue 190, Pages 57–79, ISSN (Online) 1613-3692, ISSN (Print) 0037-1998, DOI: 10.1515/sem-2012-0039,
Luca Cian
The Stephen M. Ross School of Business at the University of Michigan
Date Posted: April 07, 2014
Accepted Paper Series
4 downloads

Incl. Electronic Paper This Logo Moves Me: Dynamic Imagery from Static Images
Journal of Marketing Research, Vol. 51, No. 2, pp. 184-197
Luca Cian , Aradhna Krishna and Ryan Elder
The Stephen M. Ross School of Business at the University of Michigan , The Stephen M. Ross School of Business at the University of Michigan and Brigham Young University - J. Willard and Alice S. Marriott School of Management
Date Posted: April 07, 2014
Accepted Paper Series
3 downloads

Incl. Electronic Paper Should You Target Early Trend Propagators? Evidence from Twitter
Anja Lambrecht , Catherine Tucker and Caroline Wiertz
London Business School , Massachusetts Institute of Technology (MIT) - Management Science (MS) and City University London - Sir John Cass Business School
Date Posted: April 04, 2014
Working Paper Series
13 downloads

Incl. Electronic Paper Retro Branding: Cases from Indian Scenario
International Journal of Marketing & Technology, Vol. 4, Issue 4, April 2014, pp. 127-135
Sumanta Dutta
Dinabandhu Andrews Institute of Technology & Management
Date Posted: April 01, 2014
Accepted Paper Series
6 downloads

Are They Worth Reading? An In-Depth Analysis of Online Advertising Companies’ Privacy Policies
Lorrie Faith Cranor , Candice Hoke , Pedro Giovanni Leon and Alyssa Au
Carnegie Mellon University - School of Computer Science and Carnegie Institute of Technology , Carnegie Mellon University , Carnegie Mellon University and University of Pittsburgh
Date Posted: April 01, 2014
Working Paper Series

Incl. Electronic Paper Matching with the Stars: What Determines Celebrity Endorsement Contract Formation?
Cesar Zamudio
Kent State University
Date Posted: March 31, 2014
Working Paper Series
7 downloads

Incl. Electronic Paper The Secret Lives of Unconventional Campaigns: Street Marketing on the Fringe
Issue n. 1, Journal of Marketing, 2015, San Diego Legal Studies Paper No. 14-145
Bernard Cova and Marcel Saucet
Euromed Management and LCA Ltd
Date Posted: March 20, 2014
Accepted Paper Series
20 downloads

Incl. Electronic Paper Do Sympathy Biases Induce Charitable Giving? The Persuasive Effects of Advertising Content
Cowles Foundation Discussion Paper No. 1940
K. Sudhir and Subroto Roy
Yale School of Management and University of New Haven - Department of Marketing and Quantitative Analysis
Date Posted: March 15, 2014
Working Paper Series
22 downloads

The Value of the ‘Triple Pole’ Approach in Bargaining for Vertical Cooperative Advertising and the Research Challenges for the Evolution of this Topic in the Cooperative Advertising Literature
Spais, G. and Papakonstantinidis, L. (2014). “The value of the triple pole approach in bargaining for vertical coop. advertising and the research challenges for the evolution of this topic in the cooperative advertising literature”. World Rev. Entr., Man. & Sust. Devel., Vol.10, Nos.2/3, pp.372-404,
George S. Spais and Leonidas A. Papakonstantinidis
Graduate Technological Educational Institute of Western Greece and Higher Technological Educational Institute of Kalamata
Date Posted: March 09, 2014
Last Revised: March 22, 2014
Accepted Paper Series

Incl. Electronic Paper Global Brands and Consumer Ethnocentrism of Indonesian Youth Consumers
Hammam Haris Tasurru and Imam Salehudin
University of Indonesia (UI) - Faculty of Economics and Business and University of Indonesia (UI) - Management
Date Posted: March 06, 2014
Last Revised: March 11, 2014
Working Paper Series
10 downloads

Incl. Electronic Paper Examining the Impact of Contextual Ambiguity on Search Advertising Keyword Performance: A Topic Model Approach
Vibhanshu Abhishek , Jing Gong and Beibei Li
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management , Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and Carnegie Mellon University
Date Posted: March 04, 2014
Last Revised: March 12, 2014
Working Paper Series
12 downloads

Incl. Electronic Paper Advertising as a Search Deterrent
Chengsi Wang
Department of Economics, University of Mannheim
Date Posted: March 04, 2014
Working Paper Series
7 downloads

Incl. Electronic Paper Strategic Advertising and Directed Search
Pedro Gomis-Porqueras , Benoit Julien and Chengsi Wang
Monash University , Australian Graduate School of Management - Department of Economics and Department of Economics, University of Mannheim
Date Posted: March 04, 2014
Working Paper Series
3 downloads

Incl. Electronic Paper Re-Defining Two-Sided Markets from the Perspective of Adverting-Supported Media
Jian Li and Liyang Hou
Shanghai Jiao Tong University (SJTU) - KoGuan Law School and Shanghai Jiao Tong University (SJTU) - KoGuan Law School
Date Posted: February 22, 2014
Last Revised: March 20, 2014
Working Paper Series
18 downloads

Incl. Electronic Paper Endogeneity Bias in Viral Marketing
Ayman Farahat and Kay-Yut Chen
Yahoo! Inc. and Yahoo Labs
Date Posted: February 16, 2014
Working Paper Series
34 downloads

Incl. Electronic Paper Improving the Value of Higher Education by Eliminating the Enormous Waste
Hershey H. Friedman , William Hampton-Sosa and Linda Weiser Friedman
Brooklyn College - Department of Finance and Business Management , City University of New York (CUNY) - Department of Finance and Business Management and Baruch College, CUNY - Zicklin School of Business
Date Posted: February 16, 2014
Working Paper Series
38 downloads

Incl. Electronic Paper Marketing, Bad Faith, and Responsibility
Business Ethics and Continental Philosophy, Cambridge University Press, p. 220, 2011
Janet L. Borgerson
Rochester Institute of Technology
Date Posted: February 13, 2014
Accepted Paper Series
6 downloads

How Does '3-D Negotiation' Move Beyond in a Dimension of a Win-Win-Win Approach for Integrated Bargaining Solution Analysis of Vertical Cooperative Advertising Campaigns?
Spais, G.S. (2014). "How does “3-D Negotiation” move beyond in a dimension of a win-win-win approach for integrated bargaining solution analysis of vertical cooperative advertising campaigns?, Journal of Promotion Management, Vol. 20, No.1, pp.36-58,
George S. Spais
Graduate Technological Educational Institute of Western Greece
Date Posted: February 11, 2014
Accepted Paper Series

Cooperative Advertising with a Strong Retailer and a Weak Manufacturer: A Closer Look at the Consumer Electronics Industry
Gozem Guceri-Ucar
Bogazici University
Date Posted: January 31, 2014
Working Paper Series

Enhancing Mobile Advertising Effectiveness in Turkey Through Peer Influence
Güçeri-Uçar, G. (2013). Enhancing Mobile Advertising Effectiveness in Turkey through Peer Influence. Journal of Electronic Commerce in Organizations (JECO), 11(4), 1-18. doi:10.4018/jeco.2013100101,
Gozem Guceri-Ucar
Bogazici University
Date Posted: January 31, 2014
Accepted Paper Series

Adding Value to Service Brands Through Innovation: A Framework for Emerging Economies
Guceri-Ucar, G., & Koch, S. (2014). Adding Value to Service Brands through Innovation: A Framework for Emerging Economies. In A. Goyal (Ed.), Innovations in Services Marketing and Management: Strategies for Emerging Economies (pp. 1-26). Hershey, PA: Business Science Reference. doi:10.4018/978-1-466
Gozem Guceri-Ucar
Bogazici University
Date Posted: January 31, 2014
Accepted Paper Series

Incl. Electronic Paper Examining the Internet as a Strategic Corporate Communication Tool in Public Relations Practice
Business and Management Horizons, 2013, Vol. 1, No. 2
Nkem Jacobs , Jeremiah Iyamabo and Olutayo Otubanjo
CEO, Kiyi Concepts Ltd, Lagos , Lagos Business School and Lagos Business School
Date Posted: January 31, 2014
Accepted Paper Series
11 downloads

Incl. Electronic Paper Pre-Release Buzz Evolution Patterns and New Product Performance
Forthcoming in Marketing Science
Guiyang Xiong and Sundar Bharadwaj
University of Georgia and University of Georgia--Terry School of Business
Date Posted: January 27, 2014
Last Revised: February 01, 2014
Accepted Paper Series
48 downloads

Asymmetric Roles of Advertising and Marketing Capability in Financial Returns to News: Turning Bad into Good and Good into Great
Journal of Marketing Research, Volume 50 (6), pp. 706-724, 2013
Guiyang Xiong and Sundar Bharadwaj
University of Georgia and University of Georgia--Terry School of Business
Date Posted: January 27, 2014
Last Revised: February 01, 2014
Accepted Paper Series

Incl. Electronic Paper Stereotypical Show of Gender by Media: A Critical Review of Select Audio-Visual Literature
Global Research Analysis, Volume : 2, Issue : 12, Dec 2013, ISSN No 2277 - 8160
Jashandeep Singh and Ribha Singla
Rayat-Bahra Group of Institutes and Punjabi University, Patiala
Date Posted: January 21, 2014
Last Revised: February 13, 2014
Accepted Paper Series
8 downloads

Incl. Electronic Paper Voluntary Disclosure of Product Information: The Case of E-Book Samples
Dainis Zegners
Ludwig-Maximilians-Universität München - Faculty of Business Administration (Munich School of Management)
Date Posted: January 18, 2014
Last Revised: March 24, 2014
Working Paper Series
19 downloads

Incl. Electronic Paper Slim by Design: Redirecting the Accidental Drivers of Mindless Overeating
INSEAD Working Paper No. 2014/26/MKT
Brian Wansink and Pierre Chandon
Cornell University and INSEAD
Date Posted: January 14, 2014
Last Revised: April 08, 2014
Working Paper Series
31 downloads

Incl. Electronic Paper L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai
Haiyang Yang and Pierre Chandon
INSEAD and INSEAD
Date Posted: January 14, 2014
Working Paper Series
79 downloads

Incl. Electronic Paper After Caronia: First Amendment Concerns in Off-Label Promotion
San Diego Law Review, Vol. 51, No. 3, 2014, Forthcoming
Stephanie M. Greene
Boston College - Carroll School of Management
Date Posted: January 08, 2014
Last Revised: January 09, 2014
Accepted Paper Series
43 downloads

Incl. Electronic Paper A Samsung Ad for the iPad? Display Advertising's Competitive Spillovers to Search
Randall A Lewis and Dan Tri Nguyen
Google, Inc. and University of Chicago - Booth School of Business
Date Posted: January 04, 2014
Working Paper Series
50 downloads

Incl. Electronic Paper Out-Of Home Advertising in India: A Present Trend
International Journal of Marketing and Technology, January-2014, Vol.4, Issue.1, pp-123-128
Sumanta Dutta
Dinabandhu Andrews Institute of Technology & Management
Date Posted: January 04, 2014
Last Revised: January 11, 2014
Accepted Paper Series
22 downloads

Incl. Electronic Paper Modalità di Affidamento del Servizio Pubblico Televisivo: Effetti sul Canone e sull’Efficienza del Mercato della Raccolta Pubblicitaria (Organizing a Public TV Service: Effects on Subscription Fees and Advertising Prices)
Maria-Augusta Miceli and Andrea Pezzoli
University of Rome "Sapienza" and AGCM
Date Posted: December 31, 2013
Last Revised: January 04, 2014
Working Paper Series
4 downloads

Incl. Electronic Paper Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications
Moran Cerf , Eric Greenleaf , Tom Meyvis and Vicki Morwitz
Northwestern University - Kellogg School of Management , New York University (NYU) - Department of Marketing , New York University (NYU) - Department of Marketing and New York University (NYU) - Department of Marketing
Date Posted: December 26, 2013
Working Paper Series
23 downloads

Incl. Electronic Paper School Rankings: Descriptive Statistics or Incentives to Manipulate?
Hershey H. Friedman and Martin Raphan
Brooklyn College - Department of Finance and Business Management and City University of New York (CUNY) - Department of Finance and Business Management
Date Posted: December 24, 2013
Working Paper Series
56 downloads

Incl. Electronic Paper Rural vs. Urban Advertising
Bharati Das
St. Xavier’s College
Date Posted: December 24, 2013
Working Paper Series
14 downloads

Incl. Electronic Paper Compelling Product Sellers to Transmit Government Public Health Messages
Journal of Law & Politics, Forthcoming
Stephen D. Sugarman
University of California, Berkeley - School of Law
Date Posted: December 21, 2013
Accepted Paper Series
2 downloads

Incl. Electronic Paper On the Near Impossibility of Measuring the Returns to Advertising
Randall A Lewis and Justin M. Rao
Google, Inc. and Microsoft Research
Date Posted: December 14, 2013
Working Paper Series
709 downloads

Because I (Don't) Deserve it: How Relationship Reminders and Deservingness Influence Consumer Indulgence
Journal of Marketing Research, Forthcoming
Lisa A. Cavanaugh
University of Southern California - Marshall School of Business
Date Posted: December 14, 2013
Last Revised: February 04, 2014
Accepted Paper Series

Incl. Electronic Paper How Sustainable is the Strategy of the Indian Premier League - IPL? A Critical Review of 10 Key Issues that Impact the IPL Strategy.
Shashi Kadapa. How sustainable is the strategy of the Indian Premier League - IPL? A critical review of 10 key issues that impact the IPL Strategy - published at: International Journal of Scientific and Research Publications (IJSRP), Volume 3, Issue 12, December 2013 Edition.
Shashi Shrinivas Kadapa
BVB College of Engineering and Technology, Hubli
Date Posted: December 11, 2013
Accepted Paper Series
57 downloads

Predictors of Attitude Toward Advertising – An Empirical Study of North Indian Consumers
Abhigyān, Vol. XXXI, No. 3, October-December 2013, pp. 53-63.,
Sandeep Vij
DAV UNIVERSITY, JALANDHAR
Date Posted: December 06, 2013
Last Revised: April 05, 2014
Accepted Paper Series

Incl. Electronic Paper Brand Identity Development and the Role of Marketing Communications: Brand Experts’ View
Managing Global Transitions. 11(1), 61-78, 2013
Nusa Petek and Maja Konecnik Ruzzier
University of Ljubljana and University of Ljubljana - Faculty of Economics
Date Posted: November 28, 2013
Accepted Paper Series
25 downloads

Incl. Electronic Paper The Crisis in Education: Practical, Cost-Effective Solutions
Hershey H. Friedman , William Hampton-Sosa and Linda Weiser Friedman
Brooklyn College - Department of Finance and Business Management , City University of New York (CUNY) - Department of Finance and Business Management and Baruch College, CUNY - Zicklin School of Business
Date Posted: November 26, 2013
Last Revised: November 29, 2013
Working Paper Series
38 downloads

Incl. Electronic Paper Effectiveness of Online Advertising on Social Networking Sites - A Case Study on Facebook
Mitun Dutta
Cardiff Metropolitan University
Date Posted: November 22, 2013
Working Paper Series
259 downloads

Incl. Electronic Paper The Impact of Visual Merchandising on Impulse Buying Behavior of Consumer: A Case from Central Mall of Ahmedabad India
Universal Journal of Management, Vol.1, No. 2, Oct. 2013, pp. 76-8
Neha Mehta and Pawan K. Chugan
L. J. Institute of Management Studies and Nirma University - Institute of Management
Date Posted: November 18, 2013
Accepted Paper Series
96 downloads

Incl. Electronic Paper On the Role of Social Media in the ‘Responsible’ Food Business: Blogger Buzz on Health and Obesity Issues
Journal of Business Ethics, Forthcoming
Hsin-Hsuan Meg Lee , Willemijn van Dolen and Ans Kolk
University of Amsterdam - University of Amsterdam Business School , University of Amsterdam - University of Amsterdam Business School and University of Amsterdam - University of Amsterdam Business School
Date Posted: November 17, 2013
Accepted Paper Series
40 downloads

Incl. Electronic Paper The Decline and Fall of the Business Major: Is It Inevitable?
Friedman, H. H., Hampton-Sosa, W., and Friedman, L.W. (2013). SS (Social Science) International Journal of Business and Management Research, 3(4), July 2013
Hershey H. Friedman , William Hampton-Sosa and Linda Weiser Friedman
Brooklyn College - Department of Finance and Business Management , City University of New York (CUNY) - Department of Finance and Business Management and Baruch College, CUNY - Zicklin School of Business
Date Posted: November 16, 2013
Accepted Paper Series
13 downloads

Incl. Electronic Paper Integrated Advertisement Message Strategy: A Tactical Implementation of IMC in Advertisement Discourse
Indian Journal of Applied Research, Vol. 3, Issue 10, October 2013
Raji Ridwan Adetunji , Shahrina Md. Nordin and Shuhaida Md. Noor
Universiti Teknologi Petronas , Universiti Teknologi Petronas and Universiti Sains Malaysia (USM)
Date Posted: November 15, 2013
Accepted Paper Series
19 downloads


 

1 2 3 4 ... Last | Next >


 

© 2014 Social Science Electronic Publishing, Inc. All Rights Reserved.  FAQ   Terms of Use   Privacy Policy   Copyright   Contact Us
This page was processed by apollo5 in 5.859 seconds