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Authors: 319,855
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SSRN eLibrary Search Results
JEL Code: M3
1,121,019 Total downloads
Showing Papers 2,051 - 2,100 of 4,375
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1 2 3 4 ... 88 | Next >
   

Incl. Electronic Paper Concept of the Education Services Marketing Mix in Indonesia
Hamzah Ella
Universitas Muslim Indonesia
Date Posted: September 23, 2016
Working Paper Series
1 downloads

Incl. Electronic Paper Rethinking the Meaning of Self-Interest, Rational Choice, Growth and Happiness: How the Misunderstanding of These Concepts Caused Misery for Millions
Hershey H. Friedman and Miriam Gerstein
City University of New York (CUNY) - Department of Business Management and Brooklyn College
Date Posted: September 23, 2016
Working Paper Series
8 downloads

Incl. Electronic Paper Livelihood and Environmental Perspective of Female Garments Workers in Bangladesh: A Study on Selected Garment Factories
IJEMR Vol. 6, Issue 9, September 2016
Ayub Nabi Khan, S. M. Akterujjaman, Md. Herok Ahmad and Hafsana Yasmin
BGMEA University of Fashion & Technology, BGMEA University of Fashion and Technology, Asian University of Bangladesh and Uttara University
Date Posted: September 23, 2016
Accepted Paper Series
1 downloads

Incl. Electronic Paper The Formation of Consumer Brand Preferences
Bart J. Bronnenberg and Jean-Pierre Dubé
Tilburg University, CentER and University of Chicago - Booth School of Business
Date Posted: September 22, 2016
Working Paper Series
2 downloads

A Review of Marketing Strategies from the European Chocolate Industry
Nur Suhaili Ramli
University of York - The York Management School
Date Posted: September 22, 2016
Working Paper Series

Incl. Electronic Paper Advertising and Competition for Market Share between a New Good Producer and a Remanufacturer
RIT Economics Department Working Paper No. 16-12
Amitrajeet A. Batabyal and Hamid Beladi
Rochester Institute of Technology and University of Texas at San Antonio - College of Business - Department of Economics
Date Posted: September 22, 2016
Working Paper Series
2 downloads

Incl. Electronic Paper Consumer and Object Experience in the Internet of Things: An Assemblage Theory Approach
Donna L. Hoffman and Thomas P Novak

Date Posted: September 21, 2016
Last Revised: September 24, 2016
Working Paper Series
4 downloads

Incl. Electronic Paper How to Market the Smart Home: Focus on Emergent Experience, Not Use Cases
Donna L. Hoffman and Thomas P Novak

Date Posted: September 21, 2016
Working Paper Series
2 downloads

Incl. Electronic Paper Visualizing Emergent Identity of Assemblages in the Consumer Internet of Things: A Topological Data Analysis Approach
Thomas P Novak and Donna L. Hoffman

Date Posted: September 21, 2016
Working Paper Series
4 downloads

Incl. Electronic Paper Market Reactions to Sport Sponsorship Announcements in Japan
Yuta Hino and Fumiko Takeda
University of Tokyo, Students and University of Tokyo - Department of Technology Management for Innovation
Date Posted: September 21, 2016
Working Paper Series
1 downloads

Incl. Electronic Paper Mass-Market Consumer Fraud: Who is Most Susceptible to Becoming a Victim?
FTC Bureau of Economics No. 332
Keith B. Anderson
US Federal Trade Commission - Bureau of Economics
Date Posted: September 21, 2016
Working Paper Series
4 downloads

Incl. Electronic Paper On Application of Accounting Data Analytics in the Accounting Curriculum
Saeed J. Roohani and Ariel J. Markelevich
Bryant University and Suffolk University
Date Posted: September 20, 2016
Working Paper Series
17 downloads

Incl. Electronic Paper Factors Affecting Customer Loyalty Towards Yes Company in Malaysia
International Journal of Advanced Research in Engineering & Management (IJAREM), Vol. 02, Issue 01, Pages 39-45, 2016
Alaa Salam Jameel and Mohammed A. Mohammed Ali
Cihan University and affiliation not provided to SSRN
Date Posted: September 20, 2016
Working Paper Series
5 downloads

Incl. Electronic Paper Tracing the Emergence of Broadening Marketing Proposition: A Thorny Path
Edouard Novatorov
National Research University Higher School of Economics
Date Posted: September 19, 2016
Working Paper Series
5 downloads

Incl. Electronic Paper Are We Wasting Our Time Teaching Business Ethics? Ethical Lapses Since Enron and the Great Recession
Hershey H. Friedman and Miriam Gerstein
City University of New York (CUNY) - Department of Business Management and Brooklyn College
Date Posted: September 16, 2016
Working Paper Series
20 downloads

Incl. Electronic Paper Online Marketplace Advertising
Hana Choi and Carl F. Mela
Duke University, Fuqua School of Business, Students and Duke University - Fuqua School of Business
Date Posted: September 16, 2016
Working Paper Series
23 downloads

Incl. Electronic Paper Маркетинг відносин як сучасна концепція маркетингу (Relationship Marketing as a Modern Marketing Concept)
Traektoriâ Nauki, Vol. 1, No. 2, pp. 2.41-2.56, 2015,
Oksana Bolotnaya
V. N. Karazin Kharkiv National University
Date Posted: September 13, 2016
Accepted Paper Series
3 downloads

Incl. Electronic Paper Интернет-брендинг как инструмент маркетинговых коммуникаций (E-Branding as a Kind of Marketing Communications)
Traektoriâ Nauki, Vol. 1, No. 2-3, pp. 2.35-2.40, 2015,
Elizaveta Klyuyeva
Kharkiv National University of Economics
Date Posted: September 13, 2016
Accepted Paper Series
1 downloads

Incl. Electronic Paper Інструменти та технології маркетингу: еволюція та розвиток на випередження (Marketing-Mix and Technology: Evolution and Proactive Development)
Traektoriâ Nauki, Vol. 1, No. 2-3, pp. 2.21-2.34, 2015,
Svetlana Oberemok
National University of Pharmacy
Date Posted: September 13, 2016
Accepted Paper Series
1 downloads

Incl. Electronic Paper Современная структура методов и методик маркетинговых исследований, применяемых мировыми и украинскими исследовательскими компаниями (Modern Structure of Methods and Techniques of Marketing Research, Applied by the World and Ukrainian Research Companies)
Traektoriâ Nauki, Vol. 1, No. 2, pp. 2.34-2.40, 2015,
Yulia Bezkrovnaya
National University of Pharmacy, Students
Date Posted: September 13, 2016
Accepted Paper Series
1 downloads

Incl. Electronic Paper Designed to Succeed: Dimensions of Product Design and Their Impact on Market Share
Journal of Marketing, Vol. 80, No. 4, p. 72−89, Jul 2016,
Rupinder Paul Jindal, Kumar R Sarangee, Raj Echambadi and Sangwon Lee
Milgard School of Business, Independent, Independent and Ball State University
Date Posted: September 13, 2016
Last Revised: September 19, 2016
Accepted Paper Series
3 downloads

Incl. Electronic Paper Turning Off the Lights: Consumers’ Environmental Efforts Depend on Visible Efforts of Firms
Journal of Marketing Research, Forthcoming
Wenbo Wang, Aradhna Krishna and Brent McFerran
Hong Kong University of Science & Technology, University of Michigan, Stephen M. Ross School of Business and Simon Fraser University (SFU) - Beedie School of Business
Date Posted: September 13, 2016
Accepted Paper Series
15 downloads

Incl. Electronic Paper Сучасна структура комплексу маркетингових комунікацій (Modern Structure of Marketing Communications Complex)
Traektoriâ Nauki, Vol. 1, No. 1, pp. 2.28-2.33, 2015,
Elena Hrebenyukova
Kharkiv National University of Economics
Date Posted: September 12, 2016
Accepted Paper Series
2 downloads

Incl. Electronic Paper Стан та перспективу розвитку будівельного ринку України (The State and Prospects of Development of Ukraine Building Market)
Traektoriâ Nauki, Vol. 1, No. 1, pp. 2.9-2.20, 2015,
Darina Ovcharenko
Kharkiv National University of Economics
Date Posted: September 12, 2016
Accepted Paper Series
1 downloads

Incl. Electronic Paper Релевантність Комунікацій На Місцях Продажу У Сучасній Концепції Мерчандайзингу (Relevance of Communications at Sale Points in the Modern Concept of Merchandising)
Traektoriâ Nauki, Vol. 2, No. 8(13), pp. 3.7-3.14, 2016,
Andrey Kataev
Kharkiv Institute of Trade and Economics of Kyiv National University of Trade and Economics
Date Posted: September 12, 2016
Accepted Paper Series
1 downloads

Incl. Electronic Paper Методология и Базовые Процедуры Идентификации Интенсивности Рыночной Конкуренции (The Methodology and Basic Procedures of Identification of the Market Competition Intensity)
Traektoriâ Nauki, Vol. 1, No. 2-3, p. 2.1-2.19, 2015,
Andrey Kataev
Kharkiv Institute of Trade and Economics of Kyiv National University of Trade and Economics
Date Posted: September 12, 2016
Accepted Paper Series
1 downloads

Incl. Electronic Paper Оцінка Стану Та Виявлення Актуальних Трендів Культури Споживання Товарів І Послуг Кінцевими Споживачами в Україні (Identification and Evaluation of Culture Current Trend Consumption of Goods and Services to Final Consumers in Ukraine)
Traektoriâ Nauki, Vol. 1, No. 1, pp. 2.1-2.8, 2015,
Anna Osmolovich
Kharkiv National University of Economics
Date Posted: September 12, 2016
Working Paper Series
1 downloads

Incl. Electronic Paper Peer Effect of iPhone Adoptions on Social Networks
MIT Sloan Research Paper No. 5177-16
T. Tony Ke and Zhuqing Yang
MIT Sloan School of Management and Northwestern University - Kellogg School of Management
Date Posted: September 12, 2016
Working Paper Series
9 downloads

Incl. Electronic Paper Cooperative Search Advertising
MIT Sloan Research Paper No. 5176-16
Xinyu Cao and T. Tony Ke
Massachusetts Institute of Technology (MIT) and MIT Sloan School of Management
Date Posted: September 12, 2016
Working Paper Series
11 downloads

Incl. Electronic Paper Sales Margin and Margin Capitalization Rates: Linking Marketing Activities to Shareholder Value
Journal of Academy of Marketing Science, 2011
Steve C. Lim and Robert Lusch
Texas Christian University - M.J. Neeley School of Business and University of Arizona - Department of Marketing
Date Posted: September 12, 2016
Accepted Paper Series
14 downloads

Incl. Electronic Paper Social Media and Political Donations: New Technology and Incumbency Advantage in the United States
Maria Petrova, Ananya Sen and Pinar Yildirim
Barcelona Graduate School of Economics (Barcelona GSE), Toulouse School of Economics (TSE), Students and University of Pennsylvania - The Wharton School
Date Posted: September 09, 2016
Working Paper Series
39 downloads

Incl. Electronic Paper Comunicaciones De Mercadeo En Relaciones Industriales (Marketing Communications in the Industrial Relations)
Revista Criterio Libre, Vol. 11, No. 18, Bogotá (Colombia) Enero-Junio 2013, Pp. 305-330,
José Manuel Villamarín García and Julian Ramirez-Angulo
National University of Colombia and National University of Colombia
Date Posted: September 08, 2016
Accepted Paper Series
2 downloads

Incl. Electronic Paper Influence of Entrepreneurial Marketing toward Innovation and Its Impact on Business Performance: A Survey on Small Industries of Wearing Apparel in West Java, Indonesia
International Journal of Economics, Commerce and Management, Vol. IV, Issue 8, Aug 2016
Sambudi Hamali, Yuyus Suryana, Nury Effendi and Yudi Azis
Universitas Bina Nusantara, Padjadjaran University - Faculty of Economics and Business, Padjadjaran University - Faculty of Economics and Business and Padjadjaran University - Department of Management
Date Posted: September 07, 2016
Accepted Paper Series
5 downloads

Incl. Electronic Paper Cognitive Dissonance, Motivated Reasoning, and Confirmation Bias: Applications in Industrial Organization
In preparation for the Handbook of Behavioral Industrial Organization, Forthcoming
Daniel F. Stone and Daniel H. Wood
Bowdoin College - Department of Economics and Federal Trade Commission
Date Posted: September 06, 2016
Working Paper Series
22 downloads

Incl. Fee Electronic Paper Second-Degree Price Discrimination by a Two-Sided Monopoly Platform
CEPR Discussion Paper No. DP11488
Doh-Shin Jeon, Byung-Cheol Kim and Domenico Menicucci
Toulouse School of Economics (TSE), Georgia Institute of Technology and Universita' degli Studi di Firenze
Date Posted: September 06, 2016
Working Paper Series

Incl. Electronic Paper Service as a Strategy: A Review of Singapore Airlines
Aeron Zentner
Coastline Community College
Date Posted: September 05, 2016
Working Paper Series
9 downloads

Incl. Electronic Paper How Much is Too Much? The Effect of Call Intensity on Online Purchase
Xingyue Zhang and Yuliang Oliver Yao
Lehigh University and Lehigh University
Date Posted: September 04, 2016
Working Paper Series
9 downloads

Incl. Electronic Paper Do Consumers Recall Products’ Warning Labels? A Meta-Analysis
International Journal of Management and Marketing Research, v. 9 (1) p. 81-96, 2016
Mohamed M. Mostafa
Gulf University for Science and Technology, Kuwait
Date Posted: September 03, 2016
Accepted Paper Series
6 downloads

Incl. Electronic Paper The Effects of Product Fit and Brand Fit on Memory Retention for Brand Alliances: When Less Is More
International Journal of Management and Marketing Research, v. 9 (1) p. 13-28, 2016
Andrew T. Norman
Drake University
Date Posted: September 03, 2016
Accepted Paper Series
2 downloads

Incl. Electronic Paper Exploiting Hassle Costs by Tiered Customer Complaint Management
Anthony J. Dukes and Yi Zhu
University of Southern California - Marshall School of Business and University of Minnesota - Carlson School of Management
Date Posted: September 03, 2016
Working Paper Series
8 downloads

Incl. Electronic Paper The Impact of Technology Orientation and Customer Orientation on Firm Performance: Evidence Form Chinese Firms
International Journal of Management and Marketing Research, v. 9 (1) p. 1-11, 2016
Dr. Rizwan Ali, Gao Leifu and Ramiz-ur Rehman
Liaoning Technical University, Liaoning Technical University and Liaoning Technical University
Date Posted: September 03, 2016
Accepted Paper Series
6 downloads

Incl. Electronic Paper Comportamiento Del Consumidor De Cerveza Artesana (Craft Beer Consumer Behavior)
Revista Global de Negocios, Vol. 5, No. 1, pp. 17-23, Forthcoming
Cristobal Fernández, Diego Yáñez Martínez, Paulina Santander Astorga, Jorge Cea Valencia and Ricardo Mery Medel
Universidad Técnica Federico Santa María, Universidad Técnica Federico Santa María, Universidad Técnica Federico Santa María, Universidad Técnica Federico Santa María and Universidad Técnica Federico Santa María
Date Posted: September 02, 2016
Accepted Paper Series
15 downloads

Incl. Electronic Paper Valuing 'Free' Media in GDP: An Experimental Approach
FRB of Philadelphia Working Paper No. 16-24
Leonard I. Nakamura, Jon D. Samuels and Rachel H. Soloveichik
Federal Reserve Banks - Federal Reserve Bank of Philadelphia, Government of the United States of America - Bureau of Economic Analysis (BEA) and Government of the United States of America - Bureau of Economic Analysis (BEA)
Date Posted: September 02, 2016
Working Paper Series
8 downloads

Incl. Electronic Paper Entry Marketing Strategy of SAAB Car Manufacturer into the Indian Market
Visar Rrustemi
University of Pristina - Faculty of Economics
Date Posted: September 02, 2016
Working Paper Series
6 downloads

Incl. Electronic Paper Export Marketing in Transition Economies: Case Studies from Kosovo
Visar Rrustemi
University of Pristina - Faculty of Economics
Date Posted: September 02, 2016
Working Paper Series
3 downloads

Incl. Electronic Paper Customer Satisfaction and Corporate Investment Policies
Danh Le Vinh, Lai Van Vo, Huong T. T. Le, Ly Thi Minh Pham and Tuan Minh Phung
Ton Duc Thang University, Western Connecticut State University, Louisiana State University, Ton Duc Thang University and Ton Duc Thang University
Date Posted: September 01, 2016
Working Paper Series
10 downloads

Incl. Electronic Paper Small Firms Internationalization: Reducing the Psychic Distance Using Social Networks
Global Journal of Business Research, v. 10 (1) p. 55-63
Laurent Arnone and Elodie Deprince
University of Mons (Belgium) and University of Mons (Belgium)
Date Posted: September 01, 2016
Accepted Paper Series
5 downloads

Incl. Electronic Paper Best Practices in Marketing Education: Undergraduate Marketing Programs at National University
Business Education & Accreditation, v. 8 (1) p. 71-88 (2016)
Ramon Corona, Mary Beth McCabe and Susan Silverstone
National University, National University and National University
Date Posted: September 01, 2016
Accepted Paper Series
4 downloads

Incl. Electronic Paper To See or Not to See: Salience in the Externalities of Public Responses to Online Reviews
Yang Wang and Alexander Chaudhry
University of Texas at El Paso - College of College of Business Administration and Texas Tech University - Area of Marketing
Date Posted: August 31, 2016
Working Paper Series
54 downloads

Incl. Electronic Paper Creating Executive MBA Program Value Through Deming’S New Economics Principles
Business Education & Accreditation, v. 7 (2) p. 59-67
Francis Petit
Fordham University
Date Posted: August 31, 2016
Accepted Paper Series
1 downloads


 

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