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SSRN eLibrary Statistics:

Papers & Authors:
Abstracts: 565,480
Full Text Papers: 467,650
Authors: 262,227
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  Last 12 months:
63,686

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To date: 78,598,328
Last 12 months: 9,699,178
Last 30 days: 756,257

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263,937
Total References: 9,064,481
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6,006,875
Papers with
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  Footnotes:
93,431
Total Footnotes: 9,185,839


SSRN eLibrary Search Results
JEL Code: M3
831,042 Total downloads
Showing Papers 2,051 - 2,100 of 3,477
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Incl. Electronic Paper Quantifying Cross-Network Effects in Online C2C Platforms
Junhong Chu and Puneet Manchanda
NUS Business School and University of Michigan, Stephen M. Ross School of Business
Date Posted: September 13, 2014
Last Revised: September 14, 2014
Working Paper Series
7 downloads

Incl. Electronic Paper The Internet of Things & Wearable Technology: Addressing Privacy & Security Concerns Without Derailing Innovation
Adam D. Thierer
George Mason University - Mercatus Center
Date Posted: September 12, 2014
Working Paper Series
26 downloads

Incl. Electronic Paper Unconventional Marketing: From Guerrilla to Consumer Made
Chapter for: Routledge Companion on Future of Marketing Part III. Reconnecting with Consumers and Markets, Forthcoming, San Diego Legal Studies Paper No. 14-165
Bernard Cova and Marcel Saucet
Euromed Management and LCA Ltd
Date Posted: September 10, 2014
Accepted Paper Series
5 downloads

Incl. Electronic Paper Green Marketing - A Marketing Practice with E-Marketing
Koushik Dutta
School of Management Sciences, Indian Institute of Engineering Science and Technology, Shibpur.
Date Posted: September 08, 2014
Working Paper Series
2 downloads

Incl. Electronic Paper S-Commerce - A Fourth Retail Channel
Anindya Mondal and Koushik Dutta
JIS College of Engineering and School of Management Sciences, Indian Institute of Engineering Science and Technology, Shibpur.
Date Posted: September 08, 2014
Working Paper Series
3 downloads

Incl. Electronic Paper Social Media Marketing - A Paradigm Shift in the Marketing Practice
Koushik Dutta
School of Management Sciences, Indian Institute of Engineering Science and Technology, Shibpur.
Date Posted: September 08, 2014
Working Paper Series
3 downloads

Incl. Electronic Paper The Effect of Affordable Care Act on the Competition in the Post Patent Ethical Drug Market
International Journal of Pharmaceutical and Healthcare Marketing, 2014, 8(3).
Yu Yu and Yi Zhao
Georgia State University - Department of Marketing and Georgia State University - Department of Marketing
Date Posted: September 08, 2014
Accepted Paper Series
8 downloads

Firm's Brand Value, Financial Management Decisions, Firm's Performance, and Agency Issues
Forthcoming in Asian Finance and Economic Review
Md. Al Mamun
La Trobe University
Date Posted: September 06, 2014
Last Revised: September 12, 2014
Accepted Paper Series

Incl. Electronic Paper Окрупняване на процеса на разработването на нов продукт (Consolidation of NPD Process)
Yordan Nedev
University of Economics - Varna
Date Posted: September 06, 2014
Working Paper Series
3 downloads

Incl. Electronic Paper Crime, Punishment and the Halo Effect of Corporate Social Responsibility
Harrison G. Hong and Inessa Liskovich
Princeton University - Department of Economics and Princeton University - Department of Economics
Date Posted: September 06, 2014
Last Revised: September 14, 2014
Working Paper Series
15 downloads

Incl. Electronic Paper Issues Raised by Studying DeFond and Zhang - What Should Audit Researchers Do?
John Donovan , Richard M. Frankel , Joshua A. Lee , Xiumin Martin and Hojun Seo
Washington University in Saint Louis - John M. Olin Business School , Washington University in Saint Louis - Olin Business School , Florida State University - Department of Accounting , Washington University in Saint Louis - Olin School of Business and Washington University in Saint Louis - John M. Olin Business School
Date Posted: September 05, 2014
Working Paper Series
70 downloads

Incl. Electronic Paper Importance of Socialgraphics in Today's Digital Market: An Empirical Study
Forthcoming in International Research Journal of Management and Humanities (IRJMH) , Submitted in International Conference on “Enchanced Changes in Corporate Environment” Organised y Mohamed Sathak College Of Arts And Science, Shollinganallur, Chennai, 29 SEPTEMBER, 2014,
Koushik Dutta and Mrinal Kanti Das
School of Management Sciences, Indian Institute of Engineering Science and Technology, Shibpur. and JIS College of Engineering
Date Posted: September 05, 2014
Last Revised: September 07, 2014
Accepted Paper Series
3 downloads

Unilateral Pricing Policy in Multichannel Setting: An Analytical Approach
S.P. Raj , Byong-Duk Rhee and K. Sivakumar
Syracuse University , Independent and Lehigh University
Date Posted: September 02, 2014
Working Paper Series

Incl. Electronic Paper Impacts of Guerrilla Advertising on Consumer Buying Behavior
Information and Knowledge Management. Vol.4, No.8, 2014 ISSN: 2224-5758 (Paper) ISSN 2224-896X (Online)
Ahmad Nawaz , Ahmed Rizwan Raheem , Muhammad Areeb Jahangir , Gulam Mujtuba Moghani , Hira Shamim and Rimsha Baig
Indus University , Indus University , Bahria University , Bahria University , Independent and Bahria University
Date Posted: September 02, 2014
Accepted Paper Series
9 downloads

Incl. Electronic Paper Expanding Brand Personality Congruence to Brand Personality Fit: The Importance of Customer Value Proposition as a Moderating Fit on Brand Performance
ASEAN Marketing Journal, December 2013, Vol. V, No. 2, Universitas Indonesia, Graduate School of Management Research Paper No. 14-3
Ardi Wirdamulia and Adi Zakaria Afiff
Universitas Indonesia and Universitas Indonesia - Department of Management
Date Posted: September 01, 2014
Accepted Paper Series
4 downloads

Incl. Electronic Paper Nouveaux Vecteurs Publicitaires: Quel Impact Sociétal ? Les Processus De Communication (New Media for Advertising: What is Their Societal Impact? The Advertising Communications Processes)
Louis-Francois Pau
Copenhagen Business School (CBS)
Date Posted: September 01, 2014
Working Paper Series
2 downloads

Incl. Electronic Paper Nurturing the Buzz - Pricing of Experience Product with Consumer-Generated Product Information
Tian Li and Chong (Alex) Wang
East China University of Science and Technology (ECUST) and City University of Hong Kong
Date Posted: August 31, 2014
Working Paper Series
5 downloads

Incl. Electronic Paper The Role of Green CSR Activities, Business Ethics and Perceived Quality of Life in Enhancing Customers’ Trust and Loyalty from the Perspectives of Indonesian Youth: Building the Research Instrument
Tengku Ezni Balqiah , Elevita Yuliati and Rifelly Dewi Astuti
Universitas Indonesia, Graduate School of Management , Independent and Universitas Indonesia, Graduate School of Management
Date Posted: August 30, 2014
Working Paper Series
12 downloads

Incl. Electronic Paper Channel Choice in the 21st Century: The Hidden Role of Distribution Services
Roger Betancourt , Raquel Chocarro , Monica Cortinas , Margarita Elorz and Jose Miguel Mugica
University of Maryland - Department of Economics , University of Navarra , Public University of Navarre , University of Navarra and University of Navarra
Date Posted: August 30, 2014
Working Paper Series
6 downloads

Linking Customer and Financial Metrics to Shareholder Value: The Leverage Effect in Customer-Based Valuation
Journal of Marketing, Vol. 76, 17-32, March 2012
Christian Schulze , Bernd Skiera and Thorsten Wiesel
Frankfurt School of Finance & Management , University of Frankfurt - Department of Marketing and University of Groningen
Date Posted: August 30, 2014
Accepted Paper Series

Sourcing, Filtering, and Evaluating New Product Ideas: An Empirical Exploration of the Performance of Idea Markets
Journal of Product Innovation Management, Vol. 29, Issue 1, 100-112, January 2012
Arina Soukhoroukova , Martin Spann and Bernd Skiera
University of Passau , Ludwig-Maximilians-Universität München - Faculty of Business Administration (Munich School of Management) and University of Frankfurt - Department of Marketing
Date Posted: August 30, 2014
Accepted Paper Series

Incl. Electronic Paper Market Vision and Market Visioning Competence: Impact on Early Performance for Radically-New, High-Tech Products
Journal of Product Innovation Management 27(3): 500-518, 2010
Susan E. Reid and Ulrike de Brentani
Bishop's University and Concordia University, Quebec
Date Posted: August 29, 2014
Accepted Paper Series
3 downloads

Incl. Electronic Paper Attitude of Mobile Phone Subscribers Towards Mobile Services in Uttarakhand
Journal of Empirical Research in Management (JERM), Volume 1, Number 1, 2012. pp.26-29.
Mamta Bhatt and Dr. Atul Bamrara
Hemwati Nandan Bahuguna (HNB) Garhwal University and HNB Garhwal University (A Central University)
Date Posted: August 29, 2014
Working Paper Series
2 downloads

Incl. Electronic Paper The Role of Quick Response (QR) Codes in Print Media
Füsun F. Gönül , Chun Qiu and Evan Zhou
Slippery Rock University , McGill University - Desautels Faculty of Management and McGill University
Date Posted: August 28, 2014
Working Paper Series
3 downloads

Seeding Strategies for Viral Marketing: An Empirical Comparison
Journal of Marketing, 75 (November 2011), 55-71
Oliver Hinz , Bernd Skiera , Christian Barrot and Jan U. Becker
Darmstadt University of Technology , University of Frankfurt - Department of Marketing , Kühne Logistics University - THE KLU and University of Kiel
Date Posted: August 28, 2014
Accepted Paper Series

Differences in the Ability of Structural and Reduced-Form Models to Improve Pricing Decisions
Marketing – Journal of Research and Management, Vol. 6, Issue 1, 91-99,
Bernd Skiera
University of Frankfurt - Department of Marketing
Date Posted: August 28, 2014
Accepted Paper Series

Identification of Lead Users for Consumer Products via Virtual Stock Markets
Journal of Product Innovation Management, Vol. 26, 322-335, 2009
Martin Spann , Holger Ernst , Bernd Skiera and Jan Henrik Soll
Ludwig-Maximilians-Universität München - Faculty of Business Administration (Munich School of Management) , WHU Otto Beisheim School of Management , University of Frankfurt - Department of Marketing and WHU Otto Beisheim School of Management
Date Posted: August 27, 2014
Accepted Paper Series

Incl. Electronic Paper The Importance of Intercultural Competence in the Development of Successful International Businesses
Hanjo Hamann
Max Planck Society for the Advancement of the Sciences - Max Planck Institute for Research on Collective Goods
Date Posted: August 26, 2014
Working Paper Series
3 downloads

Incl. Electronic Paper The Model of Contemporary Marketing Practices (CMP) in the Russian Market: Evidence from Empirical Research
Higher School of Economics Research Paper No. WP BRP 21/MAN/2014
Vera Rebiazina and Olga Tretyak
National Research University Higher School of Economics and National Research University Higher School of Economics
Date Posted: August 26, 2014
Working Paper Series
3 downloads

Incl. Electronic Paper Place of Origin Effect: A Source of Entrepreneurship Development in North East India
Anubhuti Deorah and Debosree Sarma
Gauhati University - Department of Business Administration and Gauhati University - Department of Business Administration
Date Posted: August 25, 2014
Working Paper Series
6 downloads

Incl. Electronic Paper Performance-Based Consumer Law
Loyola-LA Legal Studies Paper No. 2014-39
Lauren E. Willis
Loyola Law School Los Angeles
Date Posted: August 24, 2014
Last Revised: September 02, 2014
Working Paper Series
23 downloads

Incl. Electronic Paper An Equilibrium Analysis of Daily Deal Strategies: When Should a Daily Deal Website Display Deal Sales?
Upender Subramanian and Ram C. Rao
University of Texas at Dallas - Department of Management and The University of Texas at Dallas, Naveen Jindal School of Management
Date Posted: August 23, 2014
Working Paper Series
12 downloads

Customer Equity – An Integral Part of Financial Reporting
Journal of Marketing, Vol. 72, Issue 2, 1-14 (March 2008)
Thorsten Wiesel , Bernd Skiera and Julian Villanueva
Independent , University of Frankfurt - Department of Marketing and Assistant Professor of Marketing
Date Posted: August 21, 2014
Accepted Paper Series

Drivers of the Long Tail Phenomenon: An Empirical Analysis
Journal of Management Information Systems, Vol. 27, Issue 4, 43-69, Spring 2011
Oliver Hinz , Jochen Eckert and Bernd Skiera
Darmstadt University of Technology , University of Technology Sydney (UTS) - School of Marketing and University of Frankfurt - Department of Marketing
Date Posted: August 21, 2014
Accepted Paper Series

Costa: Contribution Optimizing Sales Territory Alignment
Marketing Science, Vol. 18, S. 196-213
Bernd Skiera and Sönke Albers
University of Frankfurt - Department of Marketing and Christian-Albrechts-Universitaet at Kiel
Date Posted: August 20, 2014
Accepted Paper Series

The Ability to Compensate for Suboptimal Capacity Decisions by Optimal Pricing Decisions
European Journal of Operational Research, Vol. 118, S. 450-463, 1999
Bernd Skiera and Martin Spann
University of Frankfurt - Department of Marketing and Ludwig-Maximilians-Universität München - Faculty of Business Administration (Munich School of Management)
Date Posted: August 20, 2014
Accepted Paper Series

Internet-Based Virtual Stock Markets for Business Forecasting
Management Science, Volume 49 Issue 10, October 2003, pp. 1310-1326
Martin Spann and Bernd Skiera
Ludwig-Maximilians-Universität München - Faculty of Business Administration (Munich School of Management) and University of Frankfurt - Department of Marketing
Date Posted: August 20, 2014
Accepted Paper Series

Measuring Individual Frictional Costs and Willingness-to-Pay via Name-Your-Own-Price Mechanisms
Journal of Interactive Marketing, Vol. 18, Issue 4, 22-36, Autumn (Fall) 2004
Martin Spann , Bernd Skiera and Björn Schäfers
Ludwig-Maximilians-Universität München - Faculty of Business Administration (Munich School of Management) , University of Frankfurt - Department of Marketing and Independent
Date Posted: August 20, 2014
Accepted Paper Series

Evaluating Channel Performance in Multi-Channel Environments
Journal of Retailing and Consumer Services, Vol. 14, Issue 1 ,17-23, 2007
Bernd Skiera , M. G. Dekimpe and Sonja Gensler
University of Frankfurt - Department of Marketing , Catholic University of Leuven (KUL) - Department of Applied Economics and University of Muenster - Institute for Value-Based Marketing
Date Posted: August 20, 2014
Accepted Paper Series

Incl. Electronic Paper Brand Performance Volatility from Marketing Spending
Marc Fischer , Shin Hyun and Dominique M Hanssens
University of Cologne , Ewha Womans University and University of California, Los Angeles (UCLA) - Anderson School of Management
Date Posted: August 19, 2014
Working Paper Series
7 downloads

Incl. Electronic Paper Valuation of Copyrights for Law Purposes – Collecting Societies and Cable Operators
Pawel Kossecki
The Polish National Film, Television and Theatre School
Date Posted: August 19, 2014
Last Revised: August 25, 2014
Working Paper Series
5 downloads

Incl. Electronic Paper Impact of Visual Merchandising on Consumer Behavior: A Study of Furniture Outlets
Universal Journal of Management, Horizon Research Publishing Corporation, Alhambra, CA, USA, Vol. 2, No. 6, July 2014, pp. 207-217, DOI: 10.13189/ ujm.2014.020601
Neha Mehta and Pawan K. Chugan
L. J. Institute of Management Studies and Nirma University - Institute of Management
Date Posted: August 19, 2014
Accepted Paper Series
11 downloads

International Strategy for SMEs: Criteria for Foreign Markets and Entry Modes Selection
Journal of Small Business and Enterprise Development (JSBED), Vol. 21, n. 2, pp. 301-312, (2014) ISSN: 1462-6004, DOI: 10.1108/JSBED-10-2013-0149.
Fabio Musso and Barbara Francioni
University of Urbino Carlo Bo - Department of Economics, Society and Politics and University of Urbino Carlo Bo
Date Posted: August 19, 2014
Working Paper Series

Incl. Electronic Paper Means-End Chain Methods Comparison: An Application to Consumer Goods in Iran
International Journal of Economics, Commerce and Management United Kingdom Vol. II, Issue 7, 2014
Esmaeil Saadatfard
Noore Touba University
Date Posted: August 18, 2014
Accepted Paper Series
2 downloads

Incl. Electronic Paper La Qualità Totale nel terziario: problemi e prospettive (Total Quality in the Service Industry: Problems and Opportunities)
Servizi, n. 1, 1993
Fabio Musso
University of Urbino Carlo Bo - Department of Economics, Society and Politics
Date Posted: August 18, 2014
Working Paper Series
1 downloads

Incl. Electronic Paper Potere e stabilità nei rapporti di fornitura della grande distribuzione britannica (Power and Stability in Supplying Relationships of British Large Retailers)
Economia e diritto del terziario rivista quadrimestrale, Anno 8, n. 3, 1996
Fabio Musso
University of Urbino Carlo Bo - Department of Economics, Society and Politics
Date Posted: August 18, 2014
Accepted Paper Series
1 downloads

Incl. Electronic Paper Innovative Pricing Strategies: A Primer
Hershey H. Friedman and Miriam Gerstein
Brooklyn College - Department of Finance and Business Management and Brooklyn College
Date Posted: August 15, 2014
Working Paper Series
32 downloads

Incl. Electronic Paper Il sistema distributivo cinese fra tradizione e modernizzazione (Chinese Retailing System between Tradition and Modernization)
China News, No. 1, 2004
Fabio Musso
University of Urbino Carlo Bo - Department of Economics, Society and Politics
Date Posted: August 15, 2014
Accepted Paper Series
1 downloads

Incl. Electronic Paper (Le Relazioni di Guanxi per l’Accesso ai Business Network Cinesi) Guanxi Relationships for Businesses in the Chinese Market
China News, n. 3, ISBN/ISSN: 9788846469267, pp. 21-39, 2005
Fabio Musso
University of Urbino Carlo Bo - Department of Economics, Society and Politics
Date Posted: August 15, 2014
Working Paper Series
3 downloads

Incl. Electronic Paper Featuring People in Ads (2014 Edition)
Advertising & Marketing Law: Cases and Materials (2014 edition), Santa Clara Univ. Legal Studies Research Paper No. 17-14
Eric Goldman and Rebecca Tushnet
Santa Clara University - School of Law and Georgetown University Law Center
Date Posted: August 15, 2014
Last Revised: September 04, 2014
Accepted Paper Series
141 downloads


 

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