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JEL Code: M3
686,860 Total downloads
Showing Papers 221 - 270 of 2,924
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The Effect of Customers’ Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation Information Systems Research, Forthcoming
Rishika Ramkumar
,
Ashish Kumar
,
Ramkumar Janakiraman
and
Ram Bezawada
Date Posted: January 18, 2013Last Revised: January 24, 2013
The Market for Fake Observations
Kjell Arne Brekke and
Tore Nilssen
Date Posted: January 17, 20137 downloads
Influence of Materialism and Life Satisfaction on Consumer Willingness to Buy Counterfeit Luxury Brands International Conference 'Luxury and Counterfeiting', Wesford, Geneva, June 9-10, 2011
Viet Dung Trinh
and
Ian Phau
Date Posted: January 17, 201358 downloads
'Showrooming' and the Competition between Store and Online Retailers
Amit Mehra ,
Subodha Kumar
and
Jagmohan S. Raju
Date Posted: January 15, 2013Last Revised: January 28, 2013134 downloads
Options as a Marketing Tool: Pricing a Promotional Scheme for a Product with a Secondary Market
Zvika Afik
,
Oded Lowengart
and
Rami Yosef
Date Posted: January 12, 201319 downloads
Linking Past and Future Research in Tourism Management Through the Lens of Marketing and Consumption: A Systematic Literature Review Tourism Management Studies, printing, paper authored by Irina Saur-Amaral, Pedro Ferreira and Rosa Conde, 2012
Irina Saur-Amaral
,
Pedro Ferreira
and
Rosa Conde
Date Posted: January 12, 201326 downloads
Smoke Your Brains Out: Death Drive as Interpretive Framework for Compulsive Consumption Acts Under review
George Rossolatos
Date Posted: January 12, 20133 downloads
Price-Related Promotions are Mostly Bought by Existing Brand Buyers
John G. Dawes
Date Posted: January 10, 201324 downloads
Loss-Leader Pricing and Upgrades KAIST Business School Working Paper Series No. 2012-017
Younghwan In
and
Julian Wright
Date Posted: January 10, 201314 downloads
Towards Sustainable Economy through Information and Communication Technologies Development: Case of the EU Journal of Security and Sustainability Issues, Volume 2, No. 2, pp. 5-17, 2012
Ani I. Matei and
Carmen Savulescu
Date Posted: January 04, 201344 downloads
Shipping Performance Assessment and the Role of Key Performance Indicators (KPIs): 'Quality Function Deployment' for Transforming Shipowner's Expectation
Okan Duru
,
Emrah Bulut
,
Sheng Teng Huang
and
Shigeru Yoshida
Date Posted: January 04, 201377 downloads
Risk Preferences and Demand Drivers of Extended Warranties
Pranav Jindal
Date Posted: January 03, 201319 downloads
A Factor Analysis Approach to Consumer Perception on Store Brand
Sakthi Vel Rani Jr.
Date Posted: December 31, 2012
An Empirical Study on Social Media Behaviour of Consumers and Social Media Marketing Practices of Marketers 5th IIMA Conference on Marketing in Emerging Economies, January 2013
Sandeep Vij
and
Jyoti Sharma
Date Posted: December 30, 2012Last Revised: April 20, 2013108 downloads
Social Media Marketing Strategy: A Case Study of AGTS 15th Annual Convention of Strategic Management Forum, IIM Indore, May 2012
Sandeep Vij
Date Posted: December 30, 2012Last Revised: January 01, 2013100 downloads
Developing and Applying a Place Brand Identity Model: The Case of Slovenia Journal of Business Research, Vol. 66, No. 1, 2013
Maja Konecnik Ruzzier
and
Leslie de Chernatony
Date Posted: December 30, 2012Last Revised: March 17, 201333 downloads
Residential Satisfaction in Place Market Segments Higher School of Economics Research Paper No. WP BPR 06/MAN/2012
Kirill Rozhkov
Date Posted: December 29, 2012Last Revised: March 26, 20138 downloads
The Relationship between Service Quality, Economic and Switching Costs in Retail Banking Business Systems Review, Vol. 2, Issue 1, pp. 1-16, 2013
Faruk Anıl Konuk
and
Filiz Konuk
Date Posted: December 27, 2012Last Revised: January 06, 201361 downloads
Beneficiaries of a Place: Whose Life is Better? Higher School of Economics Research Paper No. WP BPR 05/MAN/2012
Kirill Rozhkov
Date Posted: December 26, 2012Last Revised: March 26, 20136 downloads
Communication Gap – A Case of Retailers’ vs. Customers’ Views on the Usage of Publicity as Communication Tool
Hemant Jayavantrao Katole
Date Posted: December 24, 201231 downloads
Salesforce Compensation with Inventory Considerations
Tinglong Dai
and
Kinshuk Jerath
Date Posted: December 23, 201249 downloads
Beyond More of the Same: The Top Four Emerging Markets for International Student Recruitment World Education News & Reviews, Vol. 25, No. 9, October 2012
Rahul Choudaha
and
Yoko Kono
Date Posted: December 22, 201216 downloads
The Addition of Spiritual Dimension on Customer Value to Investigate the Relationship of Customer Value, Customer Satisfaction and Behavior Intention on Islamic Banks Saving Products in Indonesia ASEAN Marketing Journal, June 2009, Vol. 1, No. 1
Adi Zakaria Afiff
and
Rifelly Dewi Astuti
Date Posted: December 21, 201240 downloads
The 4S Web-Marketing Mix Model E-Commerce Research and Applications, Elsevier Science, vol 1/1, pp. 57-76, 2002
Efthymios Constantinides
Date Posted: December 20, 201233 downloads
Der Beitrag der Service-Dominant Logic zur Weiterentwicklung der Markenführung (The Service-Dominant Logic's Contribution to Further Develop Brand Management) Die Betriebswirtschaft, Forthcoming
Jan Drengner
,
Steffen Jahn
and
Hansjörg Gaus
Date Posted: December 19, 201233 downloads
Touristic Destination Ambassadors, Case Analysis and Conceptualization: How to Better Understand and Use Brand Ambassadors in Cognitive, Affective and Experiential Approaches Tourism & Hospitality Management, Vol. 18, No. 2, 2012
Pablo Brice de Diesbach
Date Posted: December 19, 201225 downloads
The Idea of Destination Brand Licensing and the Questions of Its Effectiveness Tourism & Hospitality Management, Vol. 18, No. 2, 2012
Michal Zemla
Date Posted: December 19, 201216 downloads
The Role of Marketing Philosophy in Rural Tourism Development Tourism & Hospitality Management, Vol. 18, No. 2, 2012
Bozo Mihailovic
and
Ilija Moric
Date Posted: December 19, 201252 downloads
Ignorance is Bliss? Uncertainty About Product Valuation May Benefit Consumers Applied Economics Letters, Forthcoming
Tarcisio da Graca and
Robert T. Masson
Date Posted: December 19, 2012Last Revised: January 09, 2013
Comparative Effectiveness of Radio, Print and Web Advertising
Mihir Dash
and
Prithvi Belgaonkar
Date Posted: December 17, 2012113 downloads
A Comparison of Relationship Marketing in Public and Private Sector Banks in India
Vineetha Rajshekhar
and
Mihir Dash
Date Posted: December 17, 201269 downloads
Gender-Based Strategies in Indian Product Markets
Rajasekhar M.A.
,
Mihir Dash
and
Anubha Singh
Date Posted: December 17, 201222 downloads
Impact of Mobile Number Portability on Student Segment in India
Mihir Dash
and
Divas Gupta
Date Posted: December 17, 201281 downloads
Dynamic Demand for New and Used Durable Goods without Physical Depreciation: The Case of Japanese Video Games Rotman School of Management Working Paper No. 2189871
Masakazu Ishihara
and
Andrew Ching
Date Posted: December 16, 2012Last Revised: February 11, 201385 downloads
A Study on Impact of Service Quality on Customer Satisfaction in the Indian Insurance Industry
Mihir Dash
and
Swati Gunwant
Date Posted: December 16, 2012108 downloads
The Impact of Macro Socio-Economic Drivers and Fiscal Policy on Expenditure Allocation and Attribute Preferences
Anirban Mukherjee
and
Andre Bonfrer
Date Posted: December 15, 201256 downloads
The Role of Technology in E-Satisfactions and E-Loyalty Case Study: Online Bookstores in Indonesia
Noor Dwijayanto
and
Karto Adiwijaya
Date Posted: December 12, 20123 downloads
Produktlebenszyklusmodelle - Eine Metaanalyse zur Charakterisierung und Abgrenzung bestehender Modelltypen (A Meta-Analysis of Product Life Cycle Models - Characterization and Differentiation of Established Models)
Tarek Kasah
and
Marc Kujas
Date Posted: December 08, 2012Last Revised: April 11, 201328 downloads
Malleable Conjoint Partworths: How the Breadth of Response Scales Alters Price Sensitivity Forthcoming, Journal of Consumer Psychology
Amitav Chakravarti
,
Andrew Grenville
,
Vicki Morwitz
,
Jane Tang
and
Gülden Ülkümen
Date Posted: December 06, 201212 downloads
Personal Relevance and Mental Simulation Amplify the Duration Framing Effect Journal of Marketing Research (Forthcoming), Johnson School Research Paper Series No. 7-2013
Gülden Ülkümen and
Manoj Thomas
Date Posted: December 06, 2012Last Revised: February 07, 201332 downloads
Sampling of Information Goods Decision Support Systems, Vol. 48, No. 1, pp. 14-22, December 2009
Chong (Alex) Wang and
Michael X. Zhang
Date Posted: December 06, 2012
Market Orientation in the Creative Industries in Poland
Jolanta Tkaczyk
and
Marcin Awdziej
Date Posted: December 05, 201218 downloads
Managing Sales Forecasters Tinbergen Institute Discussion Paper 12-131/III
Bert de Bruijn
and
Philip Hans Franses
Date Posted: December 05, 201219 downloads
Consumers’ Perceptions and Attitudes Towards Advertising on Facebook in Malaysia World Business and Economics Research Conference, Auckland New Zealand, December 2012
Azizul Yadi Yaakop
,
Marhana Mohamed Anuar
,
Khatijah Omar
and
Alphonsus Liaw
Date Posted: December 04, 2012178 downloads
Mystery Written on Prescription Pads: Exploring Marketing Factors Influencing Prescription Behavior Using AHP Approach Journal of Economics and Business Research, Vol. XVIII, No. 2, pp. 85-100, 2012
Hemant Bamoriya
Date Posted: December 03, 201235 downloads
Incentives in Permission Based SMS Advertising Does it (Always) Work? – A Special Case of Mginger SS International Journal of Economics and Management, Vol. 1, No. 2, pp. 77-96, July 2011
Hemant Bamoriya
and
Rajendra Singh
Date Posted: December 03, 201216 downloads
When Gray is Good: Complementary Goods and Emerging Markets Rotman School of Management Working Paper No. 2184523
Romana L. Autrey
,
Francesco Bova
and
David Soberman
Date Posted: December 03, 201238 downloads
Heritage Tourism Website Evaluation Framework International Conference on Management (ICM), July 2011
Zahra Pourabedine
,
Amin Nourizadeh
and
Sahimeh Hosseini
Date Posted: December 03, 2012
A Qualitative Approach Towards Intra–Organizational Cooperation between Marketing and Sales Departments Sarajevo Business and Economics Review, 32, pp. 11-32, ISSN 1986-5473
Selma Kadic-Maglajlic
,
Mirko Palic
and
Maja Arslanagic
Date Posted: December 02, 2012Last Revised: January 02, 201323 downloads
Improvement of Personal Sales Efficiency in Automotive Retailing Economic Research, ISSN 1331 – 677X, 24(2), pp. 112-125, 2011,
Selma Kadic-Maglajlic
,
Mirko Palic
and
Muris Cicic
Date Posted: December 02, 201226 downloads
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