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SSRN eLibrary Statistics:

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Abstracts: 484,422
Full Text Papers: 393,787
Authors: 226,737
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  Last 12 months: 		68,988

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To date: 65,953,402
Last 12 months: 11,186,475
Last 30 days: 1,057,634

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  References: 		238,981
Total References: 8,480,523
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Papers with
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  Footnotes: 		77,812
Total Footnotes: 8,534,471


SSRN eLibrary Search Results
JEL Code: M31
425,161 Total downloads
Showing Papers 251 - 300 of 1,874
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Incl. Electronic Paper Users’ Ability to Anticipate Incremental and Radical Innovation in Online Communities: The Role of Product Knowledge and Willingness to Participate in the Community Life
Department of Management, Università Ca' Foscari Venezia Working Paper No. 15/2012,
Claudio Giachetti , Gianluca Marchi and Riccardo Corradini
Ca' Foscari University of Venice , Università degli studi di Modena e Reggio Emilia (UNIMORE) - Faculty of Business and Economics and Università degli studi di Modena e Reggio Emilia (UNIMORE) - Faculty of Business and Economics
Date Posted: October 02, 2012
Accepted Paper Series
18 downloads

Incl. Electronic Paper Consumer Dynamic Usage Allocation and Learning under Multi-Part Tariffs: Theory and Empirical Evidence
 Arun Gopalakrishnan , Raghuram Iyengar and Robert J. Meyer
University of Pennsylvania - Marketing Department , University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Date Posted: September 26, 2012
Working Paper Series
35 downloads

Incl. Electronic Paper Successive Sample Selection and its Relevance for Management Decisions
Forthcoming in Marketing Science
 Stephan Wachtel and Thomas Otter
Goethe University Frankfurt and Goethe University Frankfurt, Department of Marketing
Date Posted: September 26, 2012
Accepted Paper Series
32 downloads

Incl. Electronic Paper Could Physiological Factors Influence Consumer Preferences Across Countries? An Exploration of Prestigious Brands and Male Organ Size
 Tapio Eklöf , R. O. and H. T.
affiliation not provided to SSRN , affiliation not provided to SSRN and affiliation not provided to SSRN
Date Posted: September 25, 2012
Working Paper Series
7 downloads

Incl. Electronic Paper Factors Effecting Consumer Preferences in Airline Industry
Far East Journal of Psychology and Business, 7(1), 63 - 79, April 2012
Yasir Ali Soomro , Irfan Hameed , Rehan Shakoor , Atif Shahab Butt and Sana Abas Kaim Khani
Iqra University , Iqra University , Iqra University , Iqra University and affiliation not provided to SSRN
Date Posted: September 24, 2012
Accepted Paper Series
139 downloads

Incl. Electronic Paper Does Flow Influence the Brand Image in Event Marketing?
Journal of Advertising Research, March 2008
 Jan Drengner , Hansjörg Gaus and Steffen Jahn
Chemnitz University of Technology (CUT) , Saarland University and Chemnitz University of Technology
Date Posted: September 23, 2012
Accepted Paper Series
245 downloads

Incl. Electronic Paper An Empirical Study of Word-of-Mouth Generation and Consumption
Marketing Science (Forthcoming)
 Sha Yang , Mantian (Mandy) Hu , Russell S. Winer , Henry Assael and Xiaohong Chen
University of Southern California - Marshall School of Business , Chinese University of Hong Kong (CUHK) , New York University (NYU) - Department of Marketing , New York University (NYU) - Department of Marketing and Central South University
Date Posted: September 22, 2012
Accepted Paper Series
133 downloads

Incl. Electronic Paper Trust, Commitment, and Older Women: Exploring Brand Attachment Differences in the Elderly Segment
Psychology & Marketing, Vol. 29, No. 6, pp. 445-457, June 2012
 Steffen Jahn , Hansjörg Gaus and Tina Kiessling
Chemnitz University of Technology , Saarland University and affiliation not provided to SSRN
Date Posted: September 22, 2012
Accepted Paper Series
9 downloads

Incl. Electronic Paper Social Media Marketing: A Paradigm Shift in Business
Anjum, A., More, V. S., & Ghouri, A. M. (2012) Social Media Marketing: A Paradigm Shift in Business. International Journal of Economics Business and Management Studies, 1(3), 96-103
Arif Anjum , V. S. More and Arsalan Mujahid Ghouri
affiliation not provided to SSRN , affiliation not provided to SSRN and Universiti Pendidikan Sultan Idris
Date Posted: September 21, 2012
Accepted Paper Series
121 downloads

Can Too Much Information Sharing Deter Innovation?
 Marcin Krolikowski , Xi Liu and Xiaojing Yuan
University of South Florida - College of Business Administration , Ohio University - Department of Economics and University of South Florida
Date Posted: September 20, 2012
Last Revised: February 18, 2013
Working Paper Series

Incl. Electronic Paper The Effect of Rain on the Decision to Visit a Theme Park
Asia Specific Journal of Tourism Research, 2012
 Hayeon Joo , Hyoung Goo Kang and Jon Jungbien Moon
affiliation not provided to SSRN , Hanyang University and Korea University Business School
Date Posted: September 19, 2012
Accepted Paper Series
28 downloads

Incl. Electronic Paper Switching Costs and Market Power Under Umbrella Branding
Simon School Working Paper
 Polykarpos Pavlidis and Paul B. Ellickson
Nielsen Marketing Analytics and University of Rochester - Simon School of Business
Date Posted: September 18, 2012
Working Paper Series
40 downloads

Incl. Electronic Paper Stereotipi i Ekonomska Propaganda (Stereotypes and Advertising)
Marketing, Vol. 37, No. 1, pp. 41-46, 2006
 Sladjana Starcevic
affiliation not provided to SSRN
Date Posted: September 16, 2012
Accepted Paper Series
11 downloads

Incl. Electronic Paper Subliminalna Propaganda (Subliminal Advertising)
TEME, Vol. 30, No. 2, pp. 265-277, 2006
 Sladjana Starcevic
affiliation not provided to SSRN
Date Posted: September 16, 2012
Accepted Paper Series
15 downloads

Incl. Electronic Paper Evolucija Propagande (The History/Evolution of Advertising)
TEME, Vol. 31, No. 2, pp. 421-436, 2007
 Sladjana Starcevic
affiliation not provided to SSRN
Date Posted: September 15, 2012
Accepted Paper Series
5 downloads

Incl. Electronic Paper Lični Koncept Kao Značajna Determinanta Ponašanja Potrošača u Kupovini (Self Concept as a Significant Determinant of Consumer Buying Behavior
Marketing, Vol. 42, No. 2, p. 106, 2011
 Sladjana Starcevic
affiliation not provided to SSRN
Date Posted: September 15, 2012
Accepted Paper Series
15 downloads

Incl. Electronic Paper Disentangling the Market Value of Customer Satisfaction: Evidence from Market Reaction to the Unanticipated Component of ACSI Announcements
International Journal of Research in Marketing (IJRM), Forthcoming
 Vladimir I. Ivanov , Kissan Joseph and M. Babajide Wintoki
US Securities & Exchange Commission , University of Kansas - School of Business and University of Kansas - School of Business
Date Posted: September 13, 2012
Last Revised: October 05, 2012
Accepted Paper Series
21 downloads

Incl. Electronic Paper Beyond Expectations: The Effect of Regulatory Focus on Consumer Satisfaction
International Journal of Research in Marketing, 29 (1), 93-97, 2012
 Remi Trudel , Kyle B. Murray and June Cotte
Independent , University of Alberta - Department of Marketing, Business Economics & Law and University of Western Ontario
Date Posted: September 12, 2012
Accepted Paper Series
28 downloads

Incl. Electronic Paper An Arousal Regulation Explanation of Mood Effects on Consumer Choice
Journal of Consumer Research, Vol. 39, 2012
 Fabrizio Di Muro and Kyle B. Murray
University of Western Ontario - Richard Ivey School of Business and University of Alberta - Department of Marketing, Business Economics & Law
Date Posted: September 12, 2012
Accepted Paper Series
60 downloads

Incl. Electronic Paper The Joint Identification of Utility and Discount Functions from Stated Choice Data: An Application to Durable Goods Adoption
Chicago Booth Research Paper No. 12-48
 Jean-Pierre H. Dube , Guenter J. Hitsch and Pranav Jindal
University of Chicago - Booth School of Business , University of Chicago - Booth School of Business and Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration
Date Posted: September 09, 2012
Last Revised: November 19, 2012
Working Paper Series
56 downloads

Incl. Electronic Paper Exploring the Issues and New Insights of Global Branding and Strategic Corporate Social Responsibility (CSR): A Case of Pakistani Organizations
African Journal of Business Management, Vol. 6(33), pp. 9381-9387, 2012
 Rana Zamin Abbas , Hasan S. Murad , Mazhar Abbas Khan , A.G. Ghaffari and Abdul Rafay
University of Management & Technology (UMT), Lahore, Pakistan , affiliation not provided to SSRN , University of Management & Technology (UMT) , University of Management & Technology (UMT) and University of Management and Technology (UMT), Lahore, Pakistan
Date Posted: September 09, 2012
Accepted Paper Series
12 downloads

Incl. Electronic Paper Which Brands Gain Share from Which Brands? Inference from Store-Level Scanner Data
ERIM Report Series Reference No. ERS-2003-076-MKT
 R.D. van Oest and Philip Hans Franses
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Erasmus University Rotterdam (EUR) - Department of Econometrics
Date Posted: September 08, 2012
Working Paper Series
6 downloads

Fast Food Restaurant Lighting and Music Can Reduce Calorie Intake and Increase Satisfaction
Psychological Reports, 111 (1), 228-232, 2012
 Brian Wansink and Koert van Ittersum
Cornell University and Georgia Institute of Technology
Date Posted: September 07, 2012
Accepted Paper Series

Incl. Electronic Paper The Effect of Decision Makers’ Time Perspective on Intention-Behavior Consistency
Marketing Letters, 23 (1), 263-277, 2012
 Koert van Ittersum
Georgia Institute of Technology
Date Posted: September 07, 2012
Accepted Paper Series
14 downloads

Incl. Electronic Paper The Relationship between Attribute Importance and Attribute-Valuation Functions
Organizational Behavior and Human Decision Processes, 119, 89-102, September 2012
 Koert van Ittersum and Joost M. E. Pennings
Georgia Institute of Technology and Maastricht University
Date Posted: September 07, 2012
Accepted Paper Series
10 downloads

Incl. Electronic Paper Do Marketing Campaigns Produce Multichannel Buying and More Profitable Customers? A Field Experiment
 Elisa Montaguti , Scott Neslin and Sara Valentini
Department of Management , Dartmouth College - Tuck School of Business and University of Bologna
Date Posted: September 06, 2012
Working Paper Series
189 downloads

Incl. Electronic Paper Does Food Marketing Need to Make Us Fat? A Review and Solutions
Nutrition Reviews, Forthcoming
 Pierre Chandon and Brian Wansink
INSEAD and Cornell University
Date Posted: September 04, 2012
Accepted Paper Series
144 downloads

Incl. Electronic Paper An Information Approach to Trademarks
Georgetown Law Journal, Vol. 100, No. 6, (2012)
 Deven R. Desai
Thomas Jefferson School of Law
Date Posted: August 31, 2012
Accepted Paper Series
51 downloads

Incl. Electronic Paper The Strategic Analysis of Online Customers’ Repeat Purchase Intentions
 Elena Pokryshevskaya and Evgeny Antipov
National Research University Higher School of Economics and National Research University Higher School of Economics
Date Posted: August 30, 2012
Working Paper Series
32 downloads

Incl. Electronic Paper From Trademarks to Brands
Florida Law Review, Vol. 64, No. 4, pp. 981-1044, 2012, Thomas Jefferson School of Law Research Paper No. 2137766
 Deven R. Desai
Thomas Jefferson School of Law
Date Posted: August 28, 2012
Accepted Paper Series
103 downloads

Incl. Electronic Paper A Comparative Study of the Borrower Perception of Retail Lending in Private and Public Sector Banks in India
 Vighneswara Swamy
IBS-Hyderabad
Date Posted: August 26, 2012
Working Paper Series
106 downloads

Incl. Electronic Paper Second-Hand Shopping: Exploring Shopper Motivations and Retail Implications
Proceedings of the XI International Conference Marketing Trends, J. C. Andreani & U. Collesei, eds., 2012
 Marco Galvagno
University of Catania
Date Posted: August 25, 2012
Accepted Paper Series
36 downloads

Incl. Electronic Paper Caterpillar, Inc: The Impact of Decision Biases and Risk on Capital Budgeting
AAA 2013 Management Accounting Section (MAS) Meeting Paper
 Tim West and Tammy Renea Waymire
Northern Illinois University - Department of Accountancy and Northern Illinois University
Date Posted: August 20, 2012
Working Paper Series
174 downloads

Incl. Electronic Paper The Hidden Costs of Different Sales Channels
AAA 2013 Management Accounting Section (MAS) Meeting Paper
 Alexander Bruggen
Maastricht University
Date Posted: August 18, 2012
Working Paper Series
233 downloads

Incl. Electronic Paper Analisi Bibliometrica della Letteratura Internazionale (Anti-Consumption Research: A Bibliometric Analysis of the Literature)
Mercati & Competitività n. 2, pp. 55-75, 2011,
 Marco Galvagno
University of Catania
Date Posted: August 17, 2012
Accepted Paper Series
8 downloads

Incl. Electronic Paper Le Prospettive Teoriche Nell’analisi delle Relazioni di Fedeltà dei Clienti (Customer Loyalty: A Literature Review)
Faraci, R., Galvagno M. & S.C.Giaccone (eds.), La fedeltà Nelle Relazioni tra Impresa e Mercato. Fondamenti Concettuali ed Implicazioni Manageriali, G. Giappichelli, Torino, 2007,
 Marco Galvagno
University of Catania
Date Posted: August 16, 2012
Last Revised: November 24, 2012
Accepted Paper Series
10 downloads

Incl. Electronic Paper La Fedeltà nel Software e Servizi Informatici: Alcune Evidenze Empiriche (Loyalty in Software and Computer Services: Some Empirical Evidences )
Faraci, R., Galvagno M. & S.C.Giaccone (eds.), La Fedeltà Nelle Relazioni tra Impresa e Mercato. Fondamenti Concettuali ed Implicazioni Manageriali, G. Giappichelli, Torino, 2007,
 Sonia Caterina Giaccone and Marco Galvagno
University of Catania and University of Catania
Date Posted: August 16, 2012
Last Revised: November 24, 2012
Accepted Paper Series
2 downloads

Incl. Electronic Paper Tests of Deceptive Advertising Used by the Federal Trade Commission with An Application to Alternative Medicine
Contemporary Readings in Law & Social Justice, 4(1) 11-24
 Robert Kenagy , David Vollrath and Mark Fox
Indiana University , Indiana University South Bend - School of Business and Economics and Indiana University South Bend
Date Posted: August 16, 2012
Accepted Paper Series
29 downloads

Incl. Electronic Paper The Intellectual Structure of the Anti-Consumption and Consumer Resistance Field: An Author Co-Citation Analysis
European Journal of Marketing, Vol. 45, Nos. 11 & 12, 2011
 Marco Galvagno
University of Catania
Date Posted: August 15, 2012
Last Revised: August 20, 2012
Accepted Paper Series
11 downloads

Incl. Electronic Paper Visual Merchandising: Impact on Consumer Behaviour (An Exploratory Study of Apparel Segment in Ahmedabad)
“Mapping the Global Future: Evolution Through Innovation, and Excellence”, Eds., Nejdet Delener, Leonora Fuxman, F. Victor Lu, and Susana Rodrigues, published by Global Business and Technology Association (GBATA), New York, USA, July, 2012, pp. 607-614.,
Neha Mehta and Pawan K. Chugan
L. J. Institute of Management Studies and Nirma University - Institute of Management
Date Posted: August 15, 2012
Last Revised: March 14, 2013
Accepted Paper Series
362 downloads

Incl. Electronic Paper The Role of Sensory Stimuli on Perceived Quality of Cosmetic Products: An Empirical Examination of the Buying Process of Face Creams
International Conference on Contemporary Marketing Issues (ICCMI), June 2012
 Faidon Theofanides and Effrosyni Kerasidou
University of Patras - Department of Business Administration and University of Patras - Business Administration
Date Posted: August 14, 2012
Accepted Paper Series
83 downloads

Incl. Electronic Paper Why Consumers Respond Differently to Absolute Versus Percentage Descriptions of Quantities
Marketing Letters, Forthcoming
 Danny Weathers , Scott D. Swain and Jay P. Carlson
Louisiana State University, Baton Rouge , Northeastern University and Union College - Graduate Management Institute
Date Posted: August 13, 2012
Accepted Paper Series
22 downloads

Incl. Electronic Paper Price Dispersion and Loss Leader Pricing: Evidence from the Online Book Industry
 Xinxin Li , Bin Gu and Hongju Liu
University of Connecticut - School of Business , Arizona State University (ASU) - Department of Information Systems and University of Connecticut
Date Posted: August 13, 2012
Last Revised: September 01, 2012
Working Paper Series
62 downloads

Incl. Electronic Paper An Information Stock Model of Customer Behavior in Multichannel Customer Support Services
INSEAD Working Paper No. 2012/73/TOM
 Kinshuk Jerath , Anuj Kumar and Serguei Netessine
Carnegie Mellon University - David A. Tepper School of Business , Warrington College of Business, Univ of Florida and INSEAD
Date Posted: August 10, 2012
Last Revised: February 06, 2013
Working Paper Series
167 downloads

Incl. Electronic Paper Cigarette Brand Loyalty and Purchase Patterns: An Examination Using US Consumer Panel Data
 John G. Dawes
Ehrenberg-Bass Institute
Date Posted: August 10, 2012
Working Paper Series
138 downloads

Incl. Electronic Paper Estimating Structural Models of Equilibrium and Cognitive Hierarchy Thinking in the Field: The Case of Withheld Movie Critic Reviews
Management Science, Forthcoming
 Alexander L. Brown , Colin Camerer and Dan Lovallo
Texas A&M University - Department of Economics , California Institute of Technology - Division of the Humanities and Social Sciences and University of Western Australia
Date Posted: August 08, 2012
Accepted Paper Series
9 downloads

Incl. Electronic Paper On the Importance of Social Integration for Minority Targeting Effectiveness
International Journal of Research in Marketing, Volume 29, Issue 4, 2012, Forthcoming
 Michael Antioco , Joëlle Vanhamme , Anail Hardy and Lidwine Bernardin
EMLYON Business School , EDHEC Business School - Department of Marketing , UNHYCOS and Interface Tourisme
Date Posted: August 08, 2012
Accepted Paper Series
23 downloads

Incl. Electronic Paper Does Paying for Online Product Reviews Pay Off? The Effects of Monetary Incentives on Consumers’ Product Evaluations
INSEAD Working Paper No. 2012/96/MKT
 Andrew T. Stephen , Yakov Bart , Christilene Du Plessis and Dilney Goncalves
University of Pittsburgh , INSEAD , INSEAD - Marketing and affiliation not provided to SSRN
Date Posted: August 07, 2012
Working Paper Series
104 downloads

Incl. Electronic Paper Study of the BCG Matrix for Hindustan Unilever Limited
 Himanshu Yadav
National Law University
Date Posted: August 05, 2012
Last Revised: August 06, 2012
Working Paper Series
894 downloads

Incl. Electronic Paper Emotions that Drive Consumers Away from Brands: Measuring Negative Emotions Toward Brands and Their Behavioral Effects
International Journal of Research in Marketing 29 (1), 55-67, 2012
 Simona Romani , Silvia Grappi and Daniele Dalli
LUISS Guido Carli University , Università degli studi di Modena e Reggio Emilia (UNIMORE) and University of Pisa - Dipartimento di Economia e Management
Date Posted: August 04, 2012
Accepted Paper Series
24 downloads


 

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