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Abstracts: 581,461
Full Text Papers: 482,156
Authors: 269,236
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63,403

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Last 12 months: 10,263,464
Last 30 days: 919,855

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SSRN eLibrary Search Results
JEL Code: M31
538,920 Total downloads
Showing Papers 251 - 300 of 2,327
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Incl. Electronic Paper Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site
Robert H. Smith School Research Paper No. RHS 06-065
Michael Trusov , Randolph E. Bucklin and Koen H. Pauwels
University of Maryland - Robert H. Smith School of Business , UCLA Anderson School of Management and Ozyegin University
Date Posted: May 08, 2008
Last Revised: June 19, 2014
Working Paper Series
8861 downloads

Incl. Electronic Paper Choice Construction Versus Preference Construction: the Instability of Preferences Learned in Context
On Amir and Jonathan Levav
University of California, San Diego (UCSD) - Rady School of Management and Columbia Business School - Marketing
Date Posted: September 08, 2006
Working Paper Series
6579 downloads

Incl. Electronic Paper Applied Financial Marketing - Myth Versus Reality
Journal of Financial Transformation, Vol. 21, pp. 55-66, 2007
Shahin Shojai , Julian Badcock and Alex De Fursac Gash
Ernst & Young LLP , Capco and Capco
Date Posted: November 27, 2007
Last Revised: July 08, 2009
Accepted Paper Series
6204 downloads

Incl. Electronic Paper Impact of Celebrity Endorsements on Brand Image
Debiprasad Mukherjee
Cognizant Technology Solutions
Date Posted: August 10, 2009
Working Paper Series
6190 downloads

Incl. Electronic Paper What Makes Online Content Viral?
Jonah A. Berger and Katherine L. Milkman
University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School
Date Posted: December 27, 2009
Last Revised: August 30, 2012
Working Paper Series
4068 downloads

Incl. Electronic Paper Valuing Customers
Journal of Marketing Research, pp. 7-18, February 2004, HBS Marketing Research Paper No. 03-08
Sunil Gupta , Donald R. Lehmann and Jennifer Ames Stuart
Harvard Business School , Columbia Business School - Marketing and Novartis International
Date Posted: November 13, 2003
Last Revised: July 27, 2011
Accepted Paper Series
3992 downloads

Incl. Electronic Paper The Effect of Word of Mouth on Sales: Online Book Reviews
Yale SOM Working Paper No's. ES-28 & MK-15
Judith A. Chevalier and Dina Mayzlin
Yale School of Management and USC Marshall School of Business
Date Posted: August 12, 2003
Working Paper Series
3605 downloads

Incl. Electronic Paper Marketing Analysis in Project Evaluation
Harvard Institute for International Development, Development Discussion Paper No. 341
Savvakis C. Savvides
Cyprus Development Bank - Project Financing Division
Date Posted: April 16, 2001
Last Revised: November 10, 2008
Working Paper Series
3518 downloads

Incl. Electronic Paper Strategic Marketing - Role of Relationships, Information & Services
Komal Chopra
Amity Business School
Date Posted: July 28, 2005
Working Paper Series
3447 downloads

Incl. Electronic Paper The Effects of Service Quality and Word of Mouth on Customer Acquisition, Retention and Usage
Sungjoon Nam , Puneet Manchanda and Pradeep K. Chintagunta
Rutgers, The State University of New Jersey - Rutgers Business School at Newark & New Brunswick , University of Michigan, Stephen M. Ross School of Business and University of Chicago
Date Posted: March 11, 2007
Working Paper Series
3199 downloads

Incl. Electronic Paper Deriving Value from Social Commerce Networks
Journal of Marketing Research, Forthcoming
Andrew T. Stephen and Olivier Toubia
University of Pittsburgh and Columbia Business School - Marketing
Date Posted: June 25, 2008
Last Revised: June 22, 2014
Working Paper Series
3133 downloads

Incl. Electronic Paper Are Close Friends the Enemy? Online Social Networks, Self-Esteem, and Self-Control
Journal of Consumer Research, Forthcoming, Columbia Business School Research Paper No. 12-57
Keith Wilcox and Andrew T. Stephen
Columbia Business School - Marketing and University of Pittsburgh
Date Posted: October 03, 2012
Accepted Paper Series
3034 downloads

Incl. Electronic Paper A Study of the Construction of BCG Matrix for Nestle India
Tarun Jain
Supreme Court of India
Date Posted: April 15, 2008
Last Revised: May 25, 2008
Working Paper Series
2922 downloads

Incl. Electronic Paper The FTC and the New Common Law of Privacy
114 Columbia Law Review 583 (2014), GWU Legal Studies Research Paper No. 2013-120, GWU Law School Public Law Research Paper No. 2013-120
Daniel J. Solove and Woodrow Hartzog
George Washington University Law School and Samford University - Cumberland School of Law
Date Posted: August 21, 2013
Last Revised: April 05, 2014
Accepted Paper Series
2820 downloads

Incl. Electronic Paper Market Analysis and Competitiveness in Project Appraisal
Harvard Institute for International Development, Development Discussion Paper No. 755
Savvakis C. Savvides
Cyprus Development Bank - Project Financing Division
Date Posted: March 08, 2001
Working Paper Series
2798 downloads

Incl. Electronic Paper A Roadmap for Branding Industrial Markets
Tuck Business School Working Paper No. 2004-06
Kevin Lane Keller and Frederick Webster Jr.
Dartmouth College - Tuck School of Business and Tuck School of Business at Dartmouth
Date Posted: April 14, 2004
Working Paper Series
2664 downloads

Incl. Electronic Paper Effects of Advertising and Product Placement on Television Audiences
Kenneth C. Wilbur , Michelle Sovinsky Goeree and Geert Ridder
University of California, San Diego (UCSD) - Rady School of Management , University of Southern California - Department of Economics and University of Southern California
Date Posted: June 26, 2008
Last Revised: October 03, 2012
Working Paper Series
2628 downloads

Incl. Electronic Paper Blockbuster Culture's Next Rise or Fall: The Impact of Recommender Systems on Sales Diversity
Management Science, Vol. 55, No. 5, pp. 697-712, May 2009
Daniel M. Fleder and Kartik Hosanagar
University of Pennsylvania - The Wharton School and University of Pennsylvania - Operations & Information Management Department
Date Posted: April 17, 2007
Last Revised: May 08, 2012
Working Paper Series
2529 downloads

Incl. Electronic Paper The PII Problem: Privacy and a New Concept of Personally Identifiable Information
New York University Law Review, Vol. 86, p. 1814, 2011, UC Berkeley Public Law Research Paper No. 1909366, GWU Legal Studies Research Paper No. 584, GWU Law School Public Law Research Paper No. 584
Paul M. Schwartz and Daniel J. Solove
University of California, Berkeley - School of Law and George Washington University Law School
Date Posted: August 15, 2011
Last Revised: March 11, 2014
Accepted Paper Series
2244 downloads

Incl. Electronic Paper The Other CSR: Consumer Social Responsibility
Stanford Social Innovation Review, Fall 2006
Timothy M. Devinney , Pat Auger , Giana Eckhardt and Thomas Birtchnell
University of Leeds - Leeds University Business School (LUBS) , University of Melbourne Business School , Suffolk University - Sawyer School of Management and University of Sydney - Centre for the Mind
Date Posted: May 17, 2006
Last Revised: October 06, 2008
Working Paper Series
2125 downloads

Incl. Electronic Paper Performance in Service Marketing from Philosophy to Customer Relationship Management
Victor Danciu
Independent
Date Posted: July 14, 2007
Working Paper Series
2108 downloads

Incl. Electronic Paper Components and Parameters of Corporate Reputation - An Empirical Study
Schmalenbach Business Review, Vol. 56, pp. 46-71, January 2004
Manfred Schwaiger
Ludwig-Maximilians-Universität München - Faculty of Business Administration (Munich School of Management)
Date Posted: June 07, 2004
Accepted Paper Series
2096 downloads

Incl. Electronic Paper Further Thoughts on Crm
ERIM Report Series Reference No. ERS-2002-83-MKT
Peter C. Verhoef and Fred Langerak
University of Groningen - Department of Marketing & Marketing Research and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Date Posted: February 05, 2003
Working Paper Series
2069 downloads

Incl. Electronic Paper The Artist and the Brand
European Journal of Marketing, Vol. 39, No. 11, pp. 1291-1305, 2005
Jonathan E. Schroeder
Rochester Institute of Technology
Date Posted: April 16, 2005
Accepted Paper Series
2036 downloads

Incl. Electronic Paper Stealth Marketing: How to Reach Consumers Surreptitiously
California Management Review, 2004
Andrew M. Kaikati and Jack G. Kaikati
University of Georgia - Terry College of Business and Southern Illinois University at Edwardsville
Date Posted: May 06, 2009
Accepted Paper Series
2012 downloads

Incl. Electronic Paper Influence of Advertising Variability, Brand Extension Effects, Brand Name, Variety Seeking Behavior and Customer Value on Buying Decisions: A Multi-Experiment Analysis
Dr. Rajagopal
Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus
Date Posted: January 27, 2006
Working Paper Series
1981 downloads

Incl. Electronic Paper An Empirical Analysis of Search Engine Advertising: Sponsored Search in Electronic Markets
NET Institute Working Paper
Anindya Ghose and Sha Yang
New York University (NYU) - Leonard N. Stern School of Business and University of Southern California - Marshall School of Business
Date Posted: October 25, 2007
Last Revised: June 19, 2014
Working Paper Series
1966 downloads

Incl. Electronic Paper Brand Metrics: A Tool to Measure Performance
Dr. Rajagopal
Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus
Date Posted: February 23, 2007
Working Paper Series
1937 downloads

Incl. Electronic Paper Advertising Effects on Awareness, Consideration and Brand Choice Using Tracking Data
ERIM Report Series Reference No. ERS-2004-028-MKT
Philip Hans Franses and Marco Vriens
Erasmus University Rotterdam (EUR) - Department of Econometrics and Microsoft Corporation
Date Posted: August 26, 2006
Working Paper Series
1923 downloads

Incl. Electronic Paper Predicting Customer Lifetime Value in Multi-Service Industries
ERIM Report Series Reference No. ERS-2003-038-MKT
Bas Donkers , Peter C. Verhoef and Martijn de Jong
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) , University of Groningen - Department of Marketing & Marketing Research and Tilburg University - Department of Marketing
Date Posted: August 26, 2006
Working Paper Series
1889 downloads

Incl. Electronic Paper The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace
Journal of Marketing Research, 49 (October).
Andrew T. Stephen and Jeff Galak
University of Pittsburgh and Carnegie Mellon University
Date Posted: September 29, 2009
Last Revised: August 05, 2014
Accepted Paper Series
1846 downloads

Incl. Electronic Paper The Consumer Product Selection Process in an Internet Age: Obstacles to Maximum Effectiveness & Policy Options
Harvard Journal of Law & Technology, Vol. 14, P. 183, 2000, Updated December 2001
Mark S. Nadel
Independent
Date Posted: December 26, 2000
Accepted Paper Series
1811 downloads

Incl. Electronic Paper The New Media Technologies: Overview and Research Framework
Linda Weiser Friedman and Hershey H. Friedman
Baruch College, CUNY - Zicklin School of Business and Brooklyn College - Department of Finance and Business Management
Date Posted: April 05, 2008
Working Paper Series
1795 downloads

Incl. Electronic Paper The Curse of Innovation: A Theory of Why Innovative New Products Fail in the Marketplace
HBS Marketing Research Paper No. 05-06
John T. Gourville
Harvard Business School
Date Posted: August 05, 2005
Working Paper Series
1791 downloads

Incl. Electronic Paper Customer Loyalty in the Airline Industry: Frequent Flyers Programs
Working Paper No. 5, 2003
Roberta Minazzi
University of Insubria
Date Posted: July 10, 2005
Working Paper Series
1774 downloads

Incl. Electronic Paper The Role of Marketing in the Corporation: A Perpetual Work in Progress
Tuck School of Business Working Paper No. 2004-07
Frederick Webster Jr., Alan J. Malter and Shankar Ganesan
Tuck School of Business at Dartmouth , University of Arizona - Eller College of Management and University of Arizona - Department of Marketing
Date Posted: April 14, 2004
Working Paper Series
1773 downloads

Incl. Electronic Paper Study of the BCG Matrix for Hindustan Unilever Limited
Himanshu Yadav
National Law University
Date Posted: August 05, 2012
Last Revised: August 06, 2012
Working Paper Series
1738 downloads

Incl. Electronic Paper Engaging the Consumer Through Event Marketing: Linking Attendees with the Sponsor, Community, and Brand
Journal of Advertising Research, Vol. 46, No. 4, pp. 420-433, 2006
Angeline G. Close , R. Zachary Finney , Russell Lacey and Julie Sneath
University of Texas at Austin , affiliation not provided to SSRN , Xavier University and University of South Alabama
Date Posted: January 17, 2012
Accepted Paper Series
1731 downloads

Incl. Electronic Paper Tightwads and Spendthrifts
Scott Rick , Cynthia Cryder and George Loewenstein
University of Michigan, Stephen M. Ross School of Business , Washington University in Saint Louis - John M. Olin Business School and Carnegie Mellon University - Department of Social and Decision Sciences
Date Posted: April 26, 2006
Working Paper Series
1716 downloads

Incl. Electronic Paper Mirrors of Masculinity: Representation and Identity in Advertising Images
Consumption Markets and Culture, Vol. 7, pp. 21-52, 2004
Jonathan E. Schroeder and Detlev Zwick
Rochester Institute of Technology and York University - Schulich School of Business
Date Posted: February 24, 2004
Accepted Paper Series
1704 downloads

Incl. Electronic Paper When does Retargeting Work? Information Specificity in Online Advertising
Anja Lambrecht and Catherine Tucker
London Business School and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Date Posted: March 30, 2011
Last Revised: May 07, 2013
Working Paper Series
1694 downloads

Incl. Electronic Paper Word-of-Mouth as Self-Enhancement
HBS Marketing Research Paper No. 06-01
Andrea C. Wojnicki and David Godes
University of Toronto and University of Maryland
Date Posted: June 16, 2006
Last Revised: April 28, 2008
Working Paper Series
1683 downloads

Incl. Electronic Paper Mystery Shopping: In-Depth Measurement of Customer Satisfaction
ERIM Report Series Reference No. ERS-2003-020-ORG
Martijn Hesselink and Ton van der Wiele
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Erasmus University Rotterdam (EUR) - Department of Economics
Date Posted: March 06, 2008
Working Paper Series
1648 downloads

Incl. Electronic Paper The Effectiveness of Advertising Matching Purchase Motivation
ERIM Report Series Reference No. ERS-2001-65-MKT
Joost Loef , Gerrit Antonides and W. Fred van Raaij
Tinbergen Institute , Wageningen University and Research Center (WUR) - Economics of Consumers and Households and Tilburg University - Faculty of Social and Behavioural Sciences
Date Posted: February 20, 2003
Working Paper Series
1628 downloads

Incl. Electronic Paper Search Engine Bias and the Demise of Search Engine Utopianism
Yale Journal of Law & Technology, 2005-2006, Santa Clara Univ. Legal Studies Research Paper No. 06-08, Marquette University Law School Legal Research Paper No. 06-20
Eric Goldman
Santa Clara University - School of Law
Date Posted: March 29, 2006
Accepted Paper Series
1613 downloads

Incl. Electronic Paper The Impact of ICT and the Internet in Banking
Publié en Partie dans Les Cahiers du Numérique, No. 3, Septembre 2000 sous le titre Impacts d’Internet sur les banques,
Jean-Michel Sahut
IPAG Business School
Date Posted: February 08, 2011
Last Revised: September 07, 2014
Accepted Paper Series
1609 downloads

Incl. Electronic Paper A Typology of Customer Co-Creation in the Innovation Process
Frank T. Piller , Christoph Ihl and Alexander Vossen
RWTH Aachen University, Germany , RWTH Aachen University, Technology and Innovation Management Group and affiliation not provided to SSRN
Date Posted: December 30, 2010
Last Revised: June 23, 2014
Working Paper Series
1605 downloads

Incl. Electronic Paper A Two-Sided, Empirical Model of Television Advertising and Viewing Markets
Kenneth C. Wilbur
University of California, San Diego (UCSD) - Rady School of Management
Date Posted: February 27, 2006
Working Paper Series
1587 downloads

Incl. Electronic Paper The Effect of Brand Name and Taste on Consumers' Buying Intentions: An Experimental Analysis
Flávio Torres Urdan and Andre Torres Urdan
FEA-USP and Getulio Vargas Foundation (FGV)
Date Posted: June 19, 2001
Working Paper Series
1566 downloads

Incl. Electronic Paper Dynamic Analysis of a Competitive Marketing System
Yale SOM Working Paper No. MK-04
Csilla Horvath , Peter S.H. Leeflang and Dick R. Wittink
Radboud University Nijmegen , University of Groningen - Faculty of Economics and Business and Yale University, School of Management (Deceased)
Date Posted: October 02, 2001
Working Paper Series
1565 downloads


 

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