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JEL Code: M31
432,089 Total downloads
Showing Papers 281 - 330 of 1,899
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Trust, Commitment, and Older Women: Exploring Brand Attachment Differences in the Elderly Segment Psychology & Marketing, Vol. 29, No. 6, pp. 445-457, June 2012
Steffen Jahn
,
Hansjörg Gaus
and
Tina Kiessling
affiliation not provided to SSRN
Date Posted: September 22, 20129 downloads
Social Media Marketing: A Paradigm Shift in Business Anjum, A., More, V. S., & Ghouri, A. M. (2012) Social Media Marketing: A Paradigm Shift in Business. International Journal of Economics Business and Management Studies, 1(3), 96-103
Arif Anjum
,
V. S. More
and
Arsalan Mujahid Ghouri
affiliation not provided to SSRN
,
affiliation not provided to SSRN
and
Universiti Pendidikan Sultan Idris
Date Posted: September 21, 2012135 downloads
Can Too Much Information Sharing Deter Innovation?
Marcin Krolikowski
,
Xi Liu
and
Xiaojing Yuan
Date Posted: September 20, 2012Last Revised: February 18, 2013
The Effect of Rain on the Decision to Visit a Theme Park Asia Specific Journal of Tourism Research, 2012
Hayeon Joo
,
Hyoung Goo Kang and
Jon Jungbien Moon
affiliation not provided to SSRN
,
Hanyang University
and
Korea University Business School
Date Posted: September 19, 201233 downloads
Switching Costs and Market Power Under Umbrella Branding Simon School Working Paper
Polykarpos Pavlidis
and
Paul B. Ellickson
Date Posted: September 18, 201243 downloads
Stereotipi i Ekonomska Propaganda (Stereotypes and Advertising) Marketing, Vol. 37, No. 1, pp. 41-46, 2006
Sladjana Starcevic
affiliation not provided to SSRN
Date Posted: September 16, 201211 downloads
Subliminalna Propaganda (Subliminal Advertising) TEME, Vol. 30, No. 2, pp. 265-277, 2006
Sladjana Starcevic
affiliation not provided to SSRN
Date Posted: September 16, 201217 downloads
Evolucija Propagande (The History/Evolution of Advertising) TEME, Vol. 31, No. 2, pp. 421-436, 2007
Sladjana Starcevic
affiliation not provided to SSRN
Date Posted: September 15, 20125 downloads
Lični Koncept Kao Značajna Determinanta Ponašanja Potrošača u Kupovini (Self Concept as a Significant Determinant of Consumer Buying Behavior Marketing, Vol. 42, No. 2, p. 106, 2011
Sladjana Starcevic
affiliation not provided to SSRN
Date Posted: September 15, 201216 downloads
Disentangling the Market Value of Customer Satisfaction: Evidence from Market Reaction to the Unanticipated Component of ACSI Announcements International Journal of Research in Marketing (IJRM), Forthcoming
Vladimir I. Ivanov ,
Kissan Joseph and
M. Babajide Wintoki
Date Posted: September 13, 2012Last Revised: October 05, 201223 downloads
Beyond Expectations: The Effect of Regulatory Focus on Consumer Satisfaction International Journal of Research in Marketing, 29 (1), 93-97, 2012
Remi Trudel
,
Kyle B. Murray and
June Cotte
Date Posted: September 12, 201229 downloads
An Arousal Regulation Explanation of Mood Effects on Consumer Choice Journal of Consumer Research, Vol. 39, 2012
Fabrizio Di Muro
and
Kyle B. Murray
Date Posted: September 12, 201261 downloads
The Joint Identification of Utility and Discount Functions from Stated Choice Data: An Application to Durable Goods Adoption Chicago Booth Research Paper No. 12-48
Jean-Pierre H. Dube
,
Guenter J. Hitsch and
Pranav Jindal
Date Posted: September 09, 2012Last Revised: November 19, 201258 downloads
Exploring the Issues and New Insights of Global Branding and Strategic Corporate Social Responsibility (CSR): A Case of Pakistani Organizations African Journal of Business Management, Vol. 6(33), pp. 9381-9387, 2012
Rana Zamin Abbas
,
Hasan S. Murad
,
Mazhar Abbas Khan
,
A.G. Ghaffari
and
Abdul Rafay
affiliation not provided to SSRN
,
University of Management & Technology (UMT)
,
University of Management & Technology (UMT)
and
University of Management and Technology (UMT), Lahore, Pakistan
Date Posted: September 09, 201213 downloads
Which Brands Gain Share from Which Brands? Inference from Store-Level Scanner Data ERIM Report Series Reference No. ERS-2003-076-MKT
R.D. van Oest and
Philip Hans Franses
Date Posted: September 08, 20126 downloads
Fast Food Restaurant Lighting and Music Can Reduce Calorie Intake and Increase Satisfaction Psychological Reports, 111 (1), 228-232, 2012
Brian Wansink and
Koert van Ittersum
Date Posted: September 07, 2012
The Effect of Decision Makers’ Time Perspective on Intention-Behavior Consistency Marketing Letters, 23 (1), 263-277, 2012
Koert van Ittersum
Date Posted: September 07, 201214 downloads
The Relationship between Attribute Importance and Attribute-Valuation Functions Organizational Behavior and Human Decision Processes, 119, 89-102, September 2012
Koert van Ittersum and
Joost M. E. Pennings
Date Posted: September 07, 201210 downloads
Do Marketing Campaigns Produce Multichannel Buying and More Profitable Customers? A Field Experiment
Elisa Montaguti
,
Scott Neslin and
Sara Valentini
Date Posted: September 06, 2012203 downloads
Does Food Marketing Need to Make Us Fat? A Review and Solutions Nutrition Reviews, Forthcoming
Pierre Chandon and
Brian Wansink
Date Posted: September 04, 2012147 downloads
An Information Approach to Trademarks Georgetown Law Journal, Vol. 100, No. 6, (2012)
Deven R. Desai
Date Posted: August 31, 201254 downloads
The Strategic Analysis of Online Customers’ Repeat Purchase Intentions
Elena Pokryshevskaya
and
Evgeny Antipov
Date Posted: August 30, 201235 downloads
From Trademarks to Brands Florida Law Review, Vol. 64, No. 4, pp. 981-1044, 2012, Thomas Jefferson School of Law Research Paper No. 2137766
Deven R. Desai
Date Posted: August 28, 2012108 downloads
A Comparative Study of the Borrower Perception of Retail Lending in Private and Public Sector Banks in India
Vighneswara Swamy
Date Posted: August 26, 2012116 downloads
Second-Hand Shopping: Exploring Shopper Motivations and Retail Implications Proceedings of the XI International Conference Marketing Trends, J. C. Andreani & U. Collesei, eds., 2012
Marco Galvagno
Date Posted: August 25, 201239 downloads
Caterpillar, Inc: The Impact of Decision Biases and Risk on Capital Budgeting AAA 2013 Management Accounting Section (MAS) Meeting Paper
Tim West
and
Tammy Renea Waymire
Date Posted: August 20, 2012183 downloads
The Hidden Costs of Different Sales Channels AAA 2013 Management Accounting Section (MAS) Meeting Paper
Alexander Bruggen
Date Posted: August 18, 2012239 downloads
Analisi Bibliometrica della Letteratura Internazionale (Anti-Consumption Research: A Bibliometric Analysis of the Literature) Mercati & Competitività n. 2, pp. 55-75, 2011,
Marco Galvagno
Date Posted: August 17, 20129 downloads
Le Prospettive Teoriche Nell’analisi delle Relazioni di Fedeltà dei Clienti (Customer Loyalty: A Literature Review) Faraci, R., Galvagno M. & S.C.Giaccone (eds.), La fedeltà Nelle Relazioni tra Impresa e Mercato. Fondamenti Concettuali ed Implicazioni Manageriali, G. Giappichelli, Torino, 2007,
Marco Galvagno
Date Posted: August 16, 2012Last Revised: November 24, 201210 downloads
La Fedeltà nel Software e Servizi Informatici: Alcune Evidenze Empiriche (Loyalty in Software and Computer Services: Some Empirical Evidences ) Faraci, R., Galvagno M. & S.C.Giaccone (eds.), La Fedeltà Nelle Relazioni tra Impresa e Mercato. Fondamenti Concettuali ed Implicazioni Manageriali, G. Giappichelli, Torino, 2007,
Sonia Caterina Giaccone
and
Marco Galvagno
Date Posted: August 16, 2012Last Revised: November 24, 20122 downloads
Tests of Deceptive Advertising Used by the Federal Trade Commission with An Application to Alternative Medicine Contemporary Readings in Law & Social Justice, 4(1) 11-24
Robert Kenagy
,
David Vollrath
and
Mark Fox
Date Posted: August 16, 201232 downloads
The Intellectual Structure of the Anti-Consumption and Consumer Resistance Field: An Author Co-Citation Analysis European Journal of Marketing, Vol. 45, Nos. 11 & 12, 2011
Marco Galvagno
Date Posted: August 15, 2012Last Revised: August 20, 201211 downloads
Visual Merchandising: Impact on Consumer Behaviour (An Exploratory Study of Apparel Segment in Ahmedabad) “Mapping the Global Future: Evolution Through Innovation, and Excellence”, Eds., Nejdet Delener, Leonora Fuxman, F. Victor Lu, and Susana Rodrigues, published by Global Business and Technology Association (GBATA), New York, USA, July, 2012, pp. 607-614.,
Neha Mehta and
Pawan K. Chugan
Date Posted: August 15, 2012Last Revised: March 14, 2013377 downloads
The Role of Sensory Stimuli on Perceived Quality of Cosmetic Products: An Empirical Examination of the Buying Process of Face Creams International Conference on Contemporary Marketing Issues (ICCMI), June 2012
Faidon Theofanides
and
Effrosyni Kerasidou
Date Posted: August 14, 201292 downloads
Why Consumers Respond Differently to Absolute Versus Percentage Descriptions of Quantities Marketing Letters, Forthcoming
Danny Weathers
,
Scott D. Swain and
Jay P. Carlson
Date Posted: August 13, 201223 downloads
Price Dispersion and Loss Leader Pricing: Evidence from the Online Book Industry
Xinxin Li
,
Bin Gu
and
Hongju Liu
Date Posted: August 13, 2012Last Revised: September 01, 201264 downloads
An Information Stock Model of Customer Behavior in Multichannel Customer Support Services INSEAD Working Paper No. 2012/73/TOM
Kinshuk Jerath
,
Anuj Kumar and
Serguei Netessine
Date Posted: August 10, 2012Last Revised: February 06, 2013182 downloads
Cigarette Brand Loyalty and Purchase Patterns: An Examination Using US Consumer Panel Data
John G. Dawes
Date Posted: August 10, 2012148 downloads
Estimating Structural Models of Equilibrium and Cognitive Hierarchy Thinking in the Field: The Case of Withheld Movie Critic Reviews Management Science, Forthcoming
Alexander L. Brown ,
Colin Camerer and
Dan Lovallo
Date Posted: August 08, 201210 downloads
On the Importance of Social Integration for Minority Targeting Effectiveness International Journal of Research in Marketing, Volume 29, Issue 4, 2012, Forthcoming
Michael Antioco
,
Joëlle Vanhamme
,
Anail Hardy
and
Lidwine Bernardin
Date Posted: August 08, 201225 downloads
Does Paying for Online Product Reviews Pay Off? The Effects of Monetary Incentives on Consumers’ Product Evaluations INSEAD Working Paper No. 2012/96/MKT
Andrew T. Stephen ,
Yakov Bart
,
Christilene Du Plessis
and
Dilney Goncalves
affiliation not provided to SSRN
Date Posted: August 07, 2012113 downloads
Study of the BCG Matrix for Hindustan Unilever Limited
Himanshu Yadav
Date Posted: August 05, 2012Last Revised: August 06, 2012927 downloads
Emotions that Drive Consumers Away from Brands: Measuring Negative Emotions Toward Brands and Their Behavioral Effects International Journal of Research in Marketing 29 (1), 55-67, 2012
Simona Romani
,
Silvia Grappi
and
Daniele Dalli
Date Posted: August 04, 201224 downloads
A Knowledge Reservoir as Time Goes by: The Role of Intrafirm Network in Sustaining Competitive Advantage of Market Orientation
Tao Zhu
Date Posted: August 01, 2012
Deadlines in Product Development
Juanjuan Zhang
Date Posted: July 31, 201235 downloads
The Benefits of Retail Therapy: Choosing to Buy Reduces Residual Sadness
Scott Rick ,
Beatriz Pereira
and
Katherine Alicia Burson
Date Posted: July 30, 2012Last Revised: September 03, 2012141 downloads
A Cross-Cohort Changepoint Model for Customer-Base Analysis
Arun Gopalakrishnan
,
Eric Bradlow
and
Peter Fader
Date Posted: July 29, 2012137 downloads
Branded Promotion and Private Label Share: A Test of Kashyap’s Hypothesis
Michael W. Kruger
Date Posted: July 29, 2012Last Revised: August 08, 201225 downloads
Ethical Consumption and New Business Models in the Food Industry, Evidence from the Eataly Case Journal of Business Ethics, Forthcoming
Roberta Sebastiani
,
Francesca Montagnini
and
Daniele Dalli
Date Posted: July 29, 201272 downloads
West Bank Consumer–Brand Relationships. Non-Western Grounded Theory? Finanza, Marketing, Produzione 27 (4), 48-64, 2010
Daniele Dalli ,
Simona Romani
and
Sadeh Hamdi
Date Posted: July 29, 201220 downloads
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