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SSRN eLibrary Search Results
JEL Code: M3
844,519 Total downloads
Showing Papers 301 - 350 of 3,525
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Incl. Electronic Paper A Brand Culture Approach to Brand Literacy: Consumer Co-Creation and Emerging Chinese Luxury Brands
Schroeder, Jonathan. Janet Borgerson, and Zhiyan Wu (2014), “A Brand Culture Approach to Brand Literacy: Consumer Co-creation and Emerging Chinese Luxury Brands,” Advances in Consumer Research, 42 (in press, Forthcoming),
Jonathan E. Schroeder , Janet L. Borgerson and ZhiYan Wu
Rochester Institute of Technology , Rochester Institute of Technology and University of Exeter
Date Posted: October 20, 2014
Working Paper Series
1 downloads

Incl. Electronic Paper Do Distributors Really Know the Product? Approaching Emerging Markets Through Exports
Department of Management, Università Ca' Foscari Venezia Working Paper No. 2014/19,
Francesca Checchinato , Hu Lala and Tiziano Vescovi
Ca Foscari University of Venice , Ca Foscari University of Venice - Department of Management and Ca Foscari University of Venice - Department of Management
Date Posted: October 19, 2014
Working Paper Series
3 downloads

Incl. Electronic Paper Consumer Perceptions of CSR: (How) Is China Different?
International Marketing Review, Forthcoming
Ans Kolk , Willemijn van Dolen and Leiming Ma
University of Amsterdam - University of Amsterdam Business School , University of Amsterdam - University of Amsterdam Business School and Independent
Date Posted: October 18, 2014
Accepted Paper Series
7 downloads

Incl. Electronic Paper Zooming in on Choice: How Do Consumers Search for Cameras Online?
Bart J. Bronnenberg , Byeong Jun Kim and Carl F. Mela
Tilburg University, CentER , Hong Kong University of Science & Technology and Duke University - Fuqua School of Business
Date Posted: October 18, 2014
Working Paper Series
3 downloads

Incl. Electronic Paper Cross Cultural Analysis of Purchasing Behaviour of Fresh Fruits and Vegetables in the United Arab Emirates (UAE)
International Journal of Management and Computing Sciences ,Vol 3 NO 4 (2013), ISSN 2231-3303, PP47-57
Shambavi Rajagopal and Ipshita Bansal
Independent and Women's Institute for Studies in Development Oriented Management
Date Posted: October 18, 2014
Accepted Paper Series
1 downloads

Incl. Electronic Paper Dynamic Programming Decomposition for Choice-Based Revenue Management with Flexible Products
Sebastian Koch , Jochen Gönsch and Claudius Steinhardt
University of Augsburg , University of Augsburg - Department of Analytics & Optimization and Bundeswehr University Munich (UniBw) - Department of Quantitative Methods
Date Posted: October 17, 2014
Working Paper Series
2 downloads

Incl. Electronic Paper Managing Competition: Promotions that Reduce Pricing Pressure
David W Richardson and Ram C. Rao
Stuart School of Business, IIT and The University of Texas at Dallas, Naveen Jindal School of Management
Date Posted: October 17, 2014
Working Paper Series
1 downloads

Incl. Electronic Paper Comparing the Publication Process in Accounting, Economics, Finance, Management, Marketing, Psychology, and the Natural Sciences
David A. Wood
Brigham Young University - School of Accountancy
Date Posted: October 15, 2014
Working Paper Series
73 downloads

Externally Directed and Internally Directed Market Launch Management: The Role of Organizational Factors in Influencing New Product Success
Journal of Product Innovation Management, Vol. 29, pp. 38-52, 2012
Sabine Kuester , Christian Homburg and Silke Hess
University of Mannheim, Department of Marketing & Innovation , University of Mannheim - Department of Marketing and Independent
Date Posted: October 14, 2014
Accepted Paper Series

Incl. Electronic Paper The Role of Defaults in Preventing Innovation Rejection
International Journal of Innovation Management, Forthcoming
Sabine Kuester , Silke Hess and Andreas Herrmann
University of Mannheim, Department of Marketing & Innovation , Independent and University of St. Gallen - MCM Institute
Date Posted: October 14, 2014
Last Revised: October 15, 2014
Accepted Paper Series

Incl. Electronic Paper Alternative Dispute Resolution Techniques Can Work for Better Sevices? The Case of Italian Banking Industry
Proceedings of the 14th Toulon-Verona Conference “Organizational. Excellence in Services”, Alicante, Spain, 1-3 september 2011,
Antonella Malinconico , Chiara Frigerio and Assunta Leone
University of Sannio , Catholic University of the Sacred Heart of Milan and Banca Sella
Date Posted: October 12, 2014
Working Paper Series
3 downloads

Entry Strategy for Radical Product Innovations: A Conceptual Model and Propositional Inventory
International Journal of Research in Marketing, Vol. 19, Issue 1, pp. 21-42, 2002
Elisa Montaguti , Sabine Kuester and Thomas S. Robertson
University of Bologna - Department of Management , University of Mannheim, Department of Marketing & Innovation and University of Pennsylvania - Marketing Department
Date Posted: October 11, 2014
Last Revised: October 14, 2014
Accepted Paper Series

Incl. Electronic Paper The Impact of Online Flaming on Firm Value: The Evidence from Japan
IPRC Discussion Paper Series No.14
Yuta Adachi and Fumiko Takeda
University of Tokyo - Department of Technology Management for Innovation and University of Tokyo - Department of Technology Management for Innovation
Date Posted: October 11, 2014
Last Revised: October 14, 2014
Working Paper Series
2 downloads

Incl. Electronic Paper Consumers’ Perception Towards Private Label Products of Indian Retailers -- A Study on Super Markets in Hyderabad
International Journal of Business, Management & Social Sciences (IJBMSS), Vol. II, Issue 12 (II), August 2013
Ramulu Bhukya and Sapna Singh
University of Hyderabad - School of Management Studies and University of Hyderabad - School of Management Studies
Date Posted: October 11, 2014
Working Paper Series
9 downloads

Incl. Electronic Paper Comparing the Incomparable? How Consumers Judge the Price Fairness of New Products
International Journal of Research in Marketing, 2015 Forthcoming
Sabine Kuester , Sven Feurer , Monika Schuhmacher and Dominik Reinartz
University of Mannheim, Department of Marketing & Innovation , University of Mannheim, Department of Marketing & Innovation , University of Mannheim, Department of Marketing & Innovation and University of Mannheim, Department of Marketing & Innovation
Date Posted: October 09, 2014
Accepted Paper Series
15 downloads

Incl. Electronic Paper The Importance of the Shopping Experience in Times of Recession: An Analysis from the Perspective of the Hedonic and Utilitarian Shopping Values
ESIC Market Economics and Business Journal, Vol. 45, Issue 2, May-August 2014, 273-298
Marta Blázquez Cano and María Puelles Gallo
University of Manchester and Universidad Complutense de Madrid (UCM)
Date Posted: October 07, 2014
Accepted Paper Series
1 downloads

Incl. Electronic Paper Consumer Response to Crisis: A Time-Series Analysis of Purchases and Use of Promotions for Beer Product Category
Esic Market Economics and Business Journal, Vol. 45, Issue 2, May-August 2014, 241-256
Alejandro Mollá Descals , Maria Eugenia Ruiz Molina and Miguel Ángel Gómez Borja
Universidad de Valencia , University of Valencia - Faculty of Economics and University of Castilla-La Mancha
Date Posted: October 07, 2014
Accepted Paper Series
1 downloads

Incl. Electronic Paper A Redefined Measure of the Tendency to Use Brand Name in Purchasing Decisions
Esic Market Economics and Business Journal, Vol. 45, Issue 2, May-August 2014, 201-219
Francisco Sarabia and Liudmila Ostrovskaya
Universidad Miguel Hernández de Elche and Universidad Miguel Hernández
Date Posted: October 07, 2014
Accepted Paper Series
4 downloads

Incl. Electronic Paper Determinants of the Variety of Routes to Market
International Journal of Research in Marketing, 24 (1), 17-29, 2007
Rupinder Paul Jindal , Werner J. Reinartz , Manfred Krafft and Wayne Hoyer
Milgard School of Business , INSEAD , University of Muenster and Independent
Date Posted: October 07, 2014
Accepted Paper Series
6 downloads

Incl. Electronic Paper New Direction Line of Sustainable Development and Marketing in Green Banking
Eva Pinter , Nikolett Deutsch and Zoltan Ottmar
University of Pécs - Faculty of Business and Economics , University of Pécs - Faculty of Business and Economics and Independent
Date Posted: October 07, 2014
Working Paper Series
4 downloads

Bavarian Blondes Don't Need a Visa: A Comparative Law Analysis of Ambush Marketing
21 Tulane J. of Intl' & Comp. Law 1 (2012)
Gerlinde Berger-Walliser , Melanie Stallings Williams , Bjorn Walliser and Mark Bender
University of Connecticut , California State University, Northridge - Department of Business Law , CEREFIGE Research Center and Monash University - Department of Business Law & Taxation
Date Posted: October 07, 2014
Accepted Paper Series

Incl. Electronic Paper Do-Not-Track and the Economics of Third-Party Advertising
Ceren Budak , Sharad Goel , Justin M. Rao and Georgios Zervas
Microsoft Corporation - Microsoft Research, New York City , Stanford University , Microsoft Research and Boston University School of Management, Marketing Department
Date Posted: October 06, 2014
Working Paper Series
49 downloads

Incl. Electronic Paper Estimating Tie Strength in Multi-Relation Online Social Networks
Xi Chen , Chong (Alex) Wang and Michael X. Zhang
Erasmus University , City University of Hong Kong and HK UST Business School
Date Posted: October 06, 2014
Working Paper Series
5 downloads

Incl. Electronic Paper דו"ח ביניים של הוועדה לבחינת הפקות מקור בטלוויזיה הישראלית
(Independent Productions in Israeli Television: an Interim Report)

Adi Ayal
Bar-Ilan University - Faculty of Law
Date Posted: October 06, 2014
Working Paper Series
3 downloads

Opportunism in Buyer-Seller Relationships: Some Unexplored Antecedents
Journal of Business Research, Forthcoming
Bohyeon Kang and Rupinder Paul Jindal
Kyungpook National University - School of Business Administration and Milgard School of Business
Date Posted: October 05, 2014
Accepted Paper Series

Incl. Electronic Paper La relation entre la confiance,les communautés virtuelles et le commerce électronique: Une étude Sémantique (The Relationship Between Trust, Virtual Communities and e-Commerce: A Semantic Study)
23rd IBIMA Conference, Valencia, Spain 13-14 May 2014
Leila Othmani and Neji Bouslama
University of Tunis El Manar and University of Tunis
Date Posted: October 05, 2014
Last Revised: October 07, 2014
Accepted Paper Series
11 downloads

Incl. Electronic Paper Evaluating and Managing Brand Repurchase Across Multiple Geographic Retail Markets
Echambadi, Raj, Rupinder Jindal, and Edward Blair (2013), “Evaluating and Managing Brand Repurchase Across Multiple Geographic Retail Markets,” Journal of Retailing, 89 (4), 409-22.,
Raj Echambadi , Rupinder Paul Jindal and Ed Blair
Independent , Milgard School of Business and University of Houston - C.T. Bauer College of Business
Date Posted: October 04, 2014
Last Revised: October 06, 2014
Accepted Paper Series
4 downloads

Incl. Electronic Paper Marketing Applications of Cluster Analysis to Durables Market Segmentation
Taksonomia, Vol. 14, pp. 523-532, 2007
Marta Dziechciarz-Duda
Uniwersytet Ekonomiczny we Wrocławiu
Date Posted: October 03, 2014
Accepted Paper Series
3 downloads

Incl. Electronic Paper The Current State of Affairs in Mobile Market Research
Daniel Dziewięcki
RWTH AACHEN UNIVERSITY, Faculty of Business and Economics, TIME Research Area
Date Posted: October 02, 2014
Working Paper Series
5 downloads

Incl. Electronic Paper Rynek Usług Edukacyjnych Dla Osób Starszych – Analiza Cech Studentów Uniwersytetów Trzeciego Wieku (Educational Market for Elderly People – Analysis of University of the Third Age Students’ Characteristics)
Zeszyty Naukowe UE Poznań nr 201, Poznań, pp. 44-55, 2011,
Marta Dziechciarz-Duda and Klaudia Przybysz
Uniwersytet Ekonomiczny we Wrocławiu and Uniwersytet Ekonomiczny we Wrocławiu
Date Posted: October 01, 2014
Last Revised: October 02, 2014
Accepted Paper Series
2 downloads

Incl. Electronic Paper Odpowiedzialny Biznes Jako Nowa Orientacja W Marketingu Przedsiębiorstw (Corporate Social Responsibility as a New Orientation to Company Marketing)
Metody analizy danych, Zeszyty Naukowe UE Kraków nr 909, pp. 49-57,
Marta Dziechciarz-Duda and Klaudia Przybysz
Uniwersytet Ekonomiczny we Wrocławiu and Uniwersytet Ekonomiczny we Wrocławiu
Date Posted: October 01, 2014
Last Revised: October 08, 2014
Accepted Paper Series
6 downloads

Development of an Instrument for Measuring Student Satisfaction in Business Educational Institutions
Raluca Ciornea and Mihai Florin Bacila
Babes Bolyai University and Babes-Bolyai University - Faculty of Economics and Business Administration
Date Posted: October 01, 2014
Working Paper Series

Incl. Electronic Paper Internationalization of Middle Size Multinational Enterprises in Chinese Markets: Mirroring Back Effects
Department of Management, Università Ca' Foscari Venezia Working Paper No. 2013/17,
Andrea Pontiggia and Tiziano Vescovi
Ca' Foscari University Venezia - Department of Management and Ca Foscari University of Venice - Department of Management
Date Posted: September 30, 2014
Working Paper Series
2 downloads

Incl. Electronic Paper Peter’s Prayer: The Enduring Relevance of Nishmat
Hershey H. Friedman and Linda Weiser Friedman
Brooklyn College - Department of Finance and Business Management and Baruch College, CUNY - Zicklin School of Business
Date Posted: September 29, 2014
Working Paper Series
8 downloads

Incl. Electronic Paper Segmentacja Rynku Dóbr Trwałego Użytkowania Na Podstawie Danych Niemetrycznych (Market Segmentation of Consumer Durables Based on Non-Metric Data)
Ekonometria, PN Uniwersytetu Ekonomicznego we Wrocławiu nr 25 (65), 2009,
Marta Dziechciarz-Duda
Uniwersytet Ekonomiczny we Wrocławiu
Date Posted: September 28, 2014
Last Revised: October 05, 2014
Accepted Paper Series

Incl. Electronic Paper Podejścia Do Oceny Atrakcyjności Segmentów Rynku Jako Etapu Kończącego Proces Segmentacji Rynku (Approaches to the Assessment the Attractiveness of Market Segments as a Stage Ending Process of Market Segmentation)
Projektowanie ocena i wykorzystanie danych rynkowych, PN Uniwersytetu Ekonomicznego we Wrocławiu nr 51, s. 14-27, 2009,
Marta Dziechciarz-Duda
Uniwersytet Ekonomiczny we Wrocławiu
Date Posted: September 28, 2014
Accepted Paper Series
2 downloads

Incl. Electronic Paper Wybrane techniki WAS w wyodrębnianiu i profilowaniu segmentów rynku dóbr trwałego użytku (Selected MSA Techniques of Identifying and Profiling of Market Segments of Consumer Durables)
Klasyfikacja i analiza danych – teoria i zastosowania, Taksonomia 16, PN Uniwersytetu Ekonomicznego we Wrocławiu, s. 265-274, 2009,
Marta Dziechciarz-Duda
Uniwersytet Ekonomiczny we Wrocławiu
Date Posted: September 28, 2014
Accepted Paper Series
2 downloads

Incl. Electronic Paper Prize Decoys at Work - New Experimental Evidence for Asymmetric Dominance Effects in Choices on Prizes in Competitions
International Journal of Research in Marketing, Forthcoming
Holger Mueller , Victor Schliwa and Sebastian Lehmann
Otto-von-Guericke-University , Otto-von-Guericke University and Otto-von-Guericke University
Date Posted: September 26, 2014
Accepted Paper Series
13 downloads

Incl. Electronic Paper Effects of Advertising on Consumer Buying Behaviour: With Reference to Demand for Cosmetic Products in Bangalore, India
Akwasi Ampofo
Independent
Date Posted: September 26, 2014
Working Paper Series
8 downloads

Incl. Electronic Paper Multi-attribute Loss Aversion and Reference Dependence: Evidence from the Performing Arts Industry
Necati Tereyagoglu , Peter Fader and Senthil K. Veeraraghavan
Georgia Institute of Technology - Scheller College of Business , University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School - Operations & Information Management Department
Date Posted: September 24, 2014
Working Paper Series
18 downloads

Incl. Electronic Paper Questioning the End Effect: Endings Do Not Inherently Have a Disproportionate Impact on Evaluations of Experiences
Stephanie M. Tully and Tom Meyvis
New York University (NYU) - Leonard N. Stern School of Business and New York University (NYU) - Department of Marketing
Date Posted: September 21, 2014
Working Paper Series
17 downloads

Incl. Electronic Paper 360º Dofir-Model for Identity, Image and Reputation
Modern Marketing for Non-Profit Organizations: International Perspectives, S. Smyczek, ed., Katowice: University of Economics in Katowice Publishing House, Forthcoming
Tom G.S. Spanjaard and Martin C. Vonk
Avans University and Avans University
Date Posted: September 20, 2014
Accepted Paper Series
79 downloads

Incl. Electronic Paper Do Your Online Friends Make You Pay? A Randomized Field Experiment on Peer Influence in Online Social Networks - Online E-Companion Appendix
Bapna, Ravi and Umyarov, Akhmed, 2014, "Do Your Online Friends Make You Pay? A Randomized Field Experiment on Peer Influence in Online Social Networks," Management Science, Forthcoming
Ravi Bapna and Akhmed Umyarov
University of Minnesota and University of Minnesota
Date Posted: September 20, 2014
Accepted Paper Series
24 downloads

Incl. Electronic Paper A Study of the Role of Income in Determining Shopping Formats and the Factors Impacting Brand Choice at the Pre-Store and In-Store Stages of the Buying Decision Process for Specified Consumer Durables in Noida
Prof. Shrirang Altekar and Anil Keskar
Symbiosis Centre for Management Studies, NOIDA and Dr. D.Y. Patil Arts, Commerce and Science College
Date Posted: September 19, 2014
Working Paper Series
3 downloads

Incl. Electronic Paper Perception of Youth Towards Online Shopping
Sawant, Chetna and Malviya, S.,"Perception of Youth towards online shopping", Altius Shodh Journal of Management and Commerce, May 2014, pp 432-436.
Surendra Malviya and Chetna Sawant
Devi Ahilya Vishwavidyalaya and Devi Ahilya University - International Institute of Professional Studies (IIPS)
Date Posted: September 18, 2014
Accepted Paper Series
34 downloads

Incl. Electronic Paper A Study of the Factors Impacting Choice of Shopping Formats and Specific Stores in Respect of Specified Consumer Durables in Noida.
Prof. Shrirang Altekar and Anil Keskar
Symbiosis Centre for Management Studies, NOIDA and Dr. D.Y. Patil Arts, Commerce and Science College
Date Posted: September 18, 2014
Working Paper Series
2 downloads

Incl. Electronic Paper Shop Around and You Pay More
CESifo Working Paper Series No. 4940
Ji Yan , Kun Tian , Huw David Dixon , Saeed Heravi and Peter Huw Morgan
Durham University , Cardiff University - Cardiff Business School , Cardiff University - Cardiff Business School , Cardiff University and Cardiff University - Cardiff Business School
Date Posted: September 17, 2014
Working Paper Series
8 downloads

Incl. Electronic Paper Dyads, Triads and Consumer Treachery: When Interpersonal Connections Guard Against Brand Cheating
in Strong Brands, Strong Relationships, eds. Susan Fournier, Michael Breazeale and Jill Avery, London, New York: Routledge (Forthcoming)
Miranda Goode , Mansur Khamitov and Matthew Thomson
University of Western Ontario - Marketing Area Group , University of Western Ontario - Marketing Area Group and University of Western Ontario - Marketing Area Group
Date Posted: September 16, 2014
Accepted Paper Series
6 downloads

Incl. Electronic Paper A Study of the Factors Impacting the Buying Decision Process Vis-a-Vis Specified Consumer Durables in NOIDA
Journal of General Management Research, ISSN 2348 2869, Forthcoming
Prof. Shrirang Altekar , Anil Keskar and D.Y. Patil Vidyapeeth
Symbiosis Centre for Management Studies, NOIDA , Dr. D.Y. Patil Arts, Commerce and Science College and Independent
Date Posted: September 16, 2014
Accepted Paper Series
7 downloads

Incl. Electronic Paper Quantifying Cross-Network Effects in Online C2C Platforms
Ross School of Business Paper No. 1248
Junhong Chu and Puneet Manchanda
NUS Business School and University of Michigan, Stephen M. Ross School of Business
Date Posted: September 13, 2014
Last Revised: September 24, 2014
Working Paper Series
73 downloads


 

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