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238,981
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JEL Code: M3
687,140 Total downloads
Showing Papers 301 - 350 of 2,924
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The Impact of Wal-Mart Supercenter Conversion on Consumer Shopping Behaviors
Minha Hwang and
Sungho Park
Date Posted: November 13, 201252 downloads
When Push Comes to Shelf: How Point-of-Sale Marketing Mix Impacts National-Brand Purchase Shares
Minha Hwang and
Raphael Thomadsen
Date Posted: November 13, 201225 downloads
Banking Marketing in Customer Value Creation Economic Development and Management of Regions, Hradec Economic Days 2012, Peer-Reviewed Conference Proceedings, Hradec, 2012, p. 20
Dorota Bednarska-Olejniczak
Date Posted: November 12, 201231 downloads
Pricing in the International Takeoff of New Products Marshall School of Business Working Paper No. MKT 1-13
Deepa Chandrasekaran
,
Joep Arts
,
Gerard J. Tellis
and
Ruud T. Frambach
Date Posted: November 10, 201299 downloads
The Quality of Private Banking Services as Perceived by Polish Customers
Dorota Bednarska-Olejniczak
Date Posted: November 10, 201239 downloads
Economic Cycle and Advertising Expenditure in Spain: An Analysis of the Different Advertising Media Etayo-Pérez, C., 2010, "Economic Cycle and Advertising Expenditure in Spain: An Analysis of the Different Advertising Media" ESIC Market Economic and Business Journal, Nº 135, pp. 35-61, ,
Cristina Etayo-Pérez
Date Posted: November 09, 2012Last Revised: December 20, 201213 downloads
Use of Heuristic Decision Rules in Complex Financial Products ESIC Market Economic and Business Journal, Vol. 136, pp. 173-194, May-August 2010
Francisco López Sánchez
,
Francis Blasco López
and
ESIC Market Submitter
Date Posted: November 09, 201212 downloads
Assortment as a Clustering Variable: An Application to the Distribution of Ceramics and Construction Materials in Spain ESIC Market Economic and Business Journal, Vol. 136, pp. 115-142, May-August 2010
Alejandro Mollá Descals
,
Maria Eugenia Ruiz Molina
and
Teresa Vallet Bellmunt
affiliation not provided to SSRN
,
University of Valencia - Faculty of Economics
and
affiliation not provided to SSRN
Date Posted: November 09, 20122 downloads
A Theoretical Evaluation of the Internet's Potential as a Shopping Channel ESIC Market Economic and Business Journal, Vol. 135, January-April, 2010, pp. 149-180
Marta Arce-Urriza
and
Javier Cebollada
affiliation not provided to SSRN
and
Public University of Navarre, Spain
Date Posted: November 09, 201216 downloads
Shopping, Hedonism and Timestyle EsicMarket Economic and Business Journal, Vol.136, pp. 27-48, May-August 2010
Diana Gavilán Bouzas
,
Francis Blasco López
and
María Avello Iturriagagoitia
Date Posted: November 09, 201210 downloads
Marketing is Changing: An Econometricmodel on Marketing and New Technologies ESIC Market Economic and Business Journal, Vol. 137 September-December 2010, pp. 221-246
Guillermo García Martín
Date Posted: November 08, 201223 downloads
Corporate Social Responsability and Loyalty in Services Sector ESIC Market Economic and Business Journal, Vol. 138 January-April 2011, pp. 199-221
Mª del Mar García de los Salmones
and
I. Rodriguez del Bosque
affiliation not provided to SSRN
Date Posted: November 08, 201221 downloads
Gender Differences Regarding the Product's Online Visual Representation: Impact on Satisfaction and Purchase Intention ESIC Market Economic and Business Journal, Vol. 138 January-April 2011, pp.145-170
Carlos Flavian
,
Raquel Gurrea-Sarasa
and
C. Orus Sanclemente
affiliation not provided to SSRN
,
affiliation not provided to SSRN
and
affiliation not provided to SSRN
Date Posted: November 08, 201229 downloads
Entrepreneurial Marketing Activities: Evidence in PQK in BSD City Branch Location JAMS - Journal of Management Studies, Vol. 1, No. 1, pp. 1-15, November 2012
Ivan F.I. Lim
and
Rudy Tobing
Date Posted: November 07, 201222 downloads
Viral Altruism? A Natural Field Experiment of Social Contagion in On-Line Networks NET Institute Working Paper No. 12-16
Nicola Lacetera
,
Mario Macis
and
Angelo Mele
Date Posted: November 07, 201247 downloads
What is Special about Marketing Organic Products? How Organic Assortment, Price and Promotions Drive Retailer Performance Journal of Marketing, Forthcoming
Ram Bezawada and
Koen H. Pauwels
Date Posted: November 05, 2012
Brand Migrations in Spain in the Last 10 Years: A Descriptive Study ESIC Market Economic and Business Journal, Vol. 139, May-August 2011, pp. 77-104
José Mª Vilas Aventin
,
M. Ester Subirà Lobera
and
Joan Guardia Olmos
affiliation not provided to SSRN
,
University of Barcelona
and
affiliation not provided to SSRN
Date Posted: November 03, 20127 downloads
Competition in the News Industry: Fighting Aggregators with Versions and Links NET Institute Working Paper No. 12-22
Joan Calzada
and
Guillem Ordóñez
Date Posted: November 03, 201271 downloads
Advertising, Economic Development, and Global Warming
Gary Erickson
Date Posted: November 02, 201212 downloads
Influences of Culture, Geography and Infrastructure on Website Localization Decisions Cross Cultural Management: An International Journal, Vol. 19, Issue: 3, pp.352 – 374,
Rotem Shneor
Date Posted: November 01, 201217 downloads
Satisfaction and Loyalty to a Website: Themoderating Effect of Perceived Risk EsicMarket Economic and Business Journal, Vol. 141, pp. 183-207, January-April 2012
Rafael Currás-Pérez
and
Isabel Sánchez-García
Date Posted: November 01, 201224 downloads
Identification and Measurement of Opinion Leadership, Satisfaction and Loyalty in Art Services Esic Market Economic and Business Journal, Vol. 43, No. 2, pp. 329-348, May-August 2012
Javier Flores Zamora
and
Jesus M. Garcia Madariaga
affiliation not provided to SSRN
and
affiliation not provided to SSRN
Date Posted: October 30, 201214 downloads
Determinants of Involvement in Mobile Commerce: The Moderating Role of Gender EsicMarket Economic and Business Journal, 141, pp. 69-101, 2012
Sonia San Martín Gutiérrez
,
B. López-Catalán
and
M. A. Ramón-Jerónimo
affiliation not provided to SSRN
,
affiliation not provided to SSRN
and
affiliation not provided to SSRN
Date Posted: October 30, 201235 downloads
Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity Emory Law and Economics Research Paper, Forthcoming
Avichai Snir ,
Daniel Levy ,
Alex Gotler
and
Haipeng (Allan) Chen
Date Posted: October 28, 201230 downloads
Advertising Value of Mobile Marketing Through Acceptance Among Youth in Karachi
Suleman Akbar
,
Rehan Azam and
Muhammad Danish
affiliation not provided to SSRN
Date Posted: October 27, 2012Last Revised: November 06, 201290 downloads
Globalization and Culture a Study of Purchase Behavior
Muhammad Danish
,
Rehan Azam and
Suleman Akbar
affiliation not provided to SSRN
,
Iqra University
and
IQRA University
Date Posted: October 27, 2012Last Revised: November 01, 201272 downloads
Explaining Price Heterogeneity through Leisure Participation ESIC Market Economic and Business Journal, Vol. 43, Issue 2, May-August 2012, 305-315
Juan-Luis Nicolau
Date Posted: October 26, 2012Last Revised: October 29, 20129 downloads
Why Do Restaurant Customers Engage in Negative Word-of-Mouth? ESIC Market Economic and Business Journal, Vol. 43, Issue 2, May-August 2012, 259-280
Beatriz Moliner-Velazquez
and
María Fuentes Blasco
Date Posted: October 26, 2012Last Revised: October 29, 201229 downloads
Fidelização Das Empresas Aos Bancos Comerciais (Loyalty of Companies to Commercial Banks)
Diana Monteiro
Date Posted: October 26, 201211 downloads
Consumption Style Among Young Adults Toward Their Shopping Behavior: An Empirical Study in Pakistan Business and Management Research, Vol. 1, No. 4; 2012, pp. 109-116
Rehan Azam ,
Suleman Akbar
and
Muhammad Danish
affiliation not provided to SSRN
Date Posted: October 26, 2012Last Revised: November 23, 201286 downloads
Influence of a Company's Social Initiatives on the Consumer Attitude Towards It: Results of Experimental Research Contemporary Economics, Volume 5, Issue 2, pp. 80-89, 2011
Marek Pawlak
and
Grzegorz Zasuwa
affiliation not provided to SSRN
Date Posted: October 25, 20122 downloads
Group Coupons: Interpersonal Bundling on the Internet NET Institute Working Paper No. 12-09
Yongmin Chen and
Tianle Zhang
Date Posted: October 24, 201229 downloads
Biased Recommendations
Wonsuk Chung
and
Rick Harbaugh
Date Posted: October 24, 201223 downloads
Marketing Policy in Latin America: A Study on the Current State of the Discipline Proceedings of 18th International Business Research Conference 2012
Andrés Valdez
and
Delia A. Huerta
affiliation not provided to SSRN
and
affiliation not provided to SSRN
Date Posted: October 22, 2012
Foreign Direct Investment in Retail in India: Good or Bad? National Conference on FOREIGN DIRECT INVESTMENT IN INDIA: RESPONSE AND CHALLENGE Shaheed Bhagat Singh College, Delhi Uinversity
Amit Rohilla and
Manoj Bansal
Date Posted: October 20, 2012Last Revised: January 30, 2013956 downloads
Changes in Approach to Customer Loyalty Contemporary Economics, Volume 5 , Issue 1, 2011
Katarzyna Szczepańska
and
Patryk Paweł Gawron
Date Posted: October 19, 201223 downloads
The Evolution of Endogenous Influence
Tuan Q. Phan
and
David Godes
Date Posted: October 18, 201221 downloads
Do Pepsi Drinkers Talk about Sleepwalker? The Effects of Self-Presentation and Conformity in Competing Word-of-Mouth 33rd International Conference on Information Systems, Orlando, FL, 2012
Qing Chen ,
Tuan Q. Phan
and
Khim Yong Goh
Date Posted: October 18, 2012Last Revised: December 10, 201220 downloads
Competence Resource Specialization, Causal Ambiguity, and the Creation and Decay of Competitiveness: The Role of Marketing Strategy in New Product Performance and Shareholder Value Journal of the Academy of Marketing Science, Forthcoming
Jared M. Hansen ,
Bob McDonald and
Ronald K. Mitchell
Date Posted: October 16, 201217 downloads
Insurance Take-Up in Rural China: Learning from Hypothetical Experience
Jing Cai
and
Changcheng Song
Date Posted: October 15, 201211 downloads
Social Media and Firm Equity Value Information Systems Research, Forthcoming
Xueming Luo
,
Jie Zhang and
Wenjing Duan
affiliation not provided to SSRN
,
University of Texas at Arlington
and
George Washington University - School of Business
Date Posted: October 15, 2012Last Revised: November 06, 2012153 downloads
Implementing Open Innovation Beyond the Pilot Stage: Barriers and Organizational Interventions RWTH-TIM Working Paper, October 2012
Dirk Lüttgens
,
David Antons
,
Patrick Pollok
and
Frank T. Piller
Date Posted: October 14, 2012Last Revised: February 25, 2013167 downloads
An Empirical Analysis of Customer Satisfaction of Foreign Remittance Services The IUP Journal of Bank Management, Vol. XI, No. 2, 2012, pp. 89-94
Manvinder Singh Pahwa and
Manveen Kaur
affiliation not provided to SSRN
Date Posted: October 13, 201224 downloads
Tourism Security and Destination Crisis Management COMPETITION AND INNOVATION IN TOURISM: NEW CHALLENGES IN AN UNCERTAIN WORLD, A. Morvillo, ed., Enzo Albano Editore, 2012
Carla Rossi
Date Posted: October 12, 201253 downloads
Role of Electronic Trust in Online Retailing: A Re-examination of the Commitment-Trust Theory European Journal of Marketing, Vol. 41, No. 9/10, pp. 1173-1202
Avinandan Mukherjee
and
Prithwiraj Nath
affiliation not provided to SSRN
Date Posted: October 11, 2012Last Revised: October 13, 201239 downloads
Avatars to Mavatars: The Role of Marketing Avatars and Embodied Representations in Consumer Profiling Business Horizons, Forthcoming
Brian Mennecke
and
Anicia Peters
Date Posted: October 10, 2012Last Revised: March 14, 201318 downloads
Market Reactions to News Media
Desné R. Masie
affiliation not provided to SSRN
Date Posted: October 08, 2012Last Revised: October 11, 201272 downloads
Spatio-Temporal Analysis of Competition between Independent and Affiliate Movie Theaters
Omer Cem Ozturk
Date Posted: October 08, 201236 downloads
A Two-Stage Model for Diffusion of Innovations Department of Management, Università Ca' Foscari Venezia Working Paper No. 16/2012,
Cinzia Colapinto
,
Elena Sartori
and
Marco Tolotti
Date Posted: October 07, 201270 downloads
An Exploratory Study of Brand Manufacturers’ Perceived Value of the ‘Triple Pole’ Approach in Bargaining for Vertical Cooperative Sales Promotion Campaign: A Pilot Study in Greece and Cyprus Proceedings of 5th An. Euromed Conference of EMAB, pp.1452-1489
George S. Spais and
Leonidas A. Papakonstantinidis
Date Posted: October 07, 2012Last Revised: December 05, 2012
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