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SSRN eLibrary Search Results
JEL Code: M31
576,845 Total downloads
Showing Papers 321 - 370 of 2,464
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Incl. Electronic Paper What Makes Deal-of-The-Day Promotions Really Effective? The Interplay of Discount and Time Constraint with Product Type
International Journal of Research in Marketing, Forthcoming
Maik Eisenbeiss , Robert Wilken , Bernd Skiera and Markus Cornelißen
University of Bremen - Faculty of Business Studies and Economics , ESCP Europe , University of Frankfurt - Department of Marketing and University of Muenster
Date Posted: May 22, 2015
Accepted Paper Series
5 downloads

Incl. Electronic Paper The Effect of Past Performance Framing on Investors’ Belief Updating
Patrick Gerhard , Arvid O. I. Hoffmann and Thomas Post
Maastricht University , Maastricht University - School of Business and Economics - Department of Finance and Maastricht University - School of Business and Economics - Department of Finance
Date Posted: May 20, 2015
Working Paper Series
7 downloads

Incl. Fee Electronic Paper Delegating Pricing Power to Customers: Pay What You Want or Name Your Own Price
CEPR Discussion Paper No. DP10605
Florentin Krämer , Klaus M. Schmidt , Martin Spann and Lucas Stich
Ludwig-Maximilians-Universität München - Faculty of Economics , Ludwig-Maximilians-Universität München - Faculty of Economics , Ludwig-Maximilians-Universität München - Faculty of Business Administration (Munich School of Management) and Ludwig-Maximilians-Universität München - Faculty of Business Administration (Munich School of Management)
Date Posted: May 19, 2015
Working Paper Series

Incl. Electronic Paper Optimal Influence Strategies in Social Networks
Christos Bilanakos , Dionisios N. Sotiropoulos , Ifigeneia Georgoula and George M. Giaglis
Athens University of Economics and Business - Department of Management Science and Technology , AUEB , Athens University of Economics and Business and Athens University of Economics and Business
Date Posted: May 18, 2015
Working Paper Series
4 downloads

Incl. Electronic Paper Strategic Consumers, Revenue Management, and the Design of Loyalty Programs
So Yeon Chun and Anton Ovchinnikov
Georgetown University - Robert Emmett McDonough School of Business and Queen's School of Business
Date Posted: May 18, 2015
Working Paper Series
6 downloads

Incl. Electronic Paper Avaliação De Artigos Científicos EM Marketing: Uma Proposição Do Comitê Científico De Marketing Da Anpad (2015-2016) (Review of Scientific Articles in Marketing: A Proposition of the Anpad's Sciencifc Committee (2015-2016))
Vinicius Brei , Salomão A Farias , Celso Augusto de Matos and Jose Afonso Mazzon
Federal University of Rio Grande do Sul (UFRGS/PPGA) , Federal University of Pernambuco - UFPE , Unisinos Business School, University of Vale do Rio dos Sinos (Unisinos) and University of Sao Paulo (USP)
Date Posted: May 15, 2015
Working Paper Series
15 downloads

Incl. Electronic Paper Анализ рыночного потенциала фирмы (The Analysis of Market Potential of Firm)
/ Двадцатые Апрельские экономические чтения: Материалы международной научно-практической конференции. / Под ред. В.В. Карпова и А.И. Ковалева. – Омск: РОФ «ФРСР», 2014. – С. 151-154. – ISBN 978-5-600-200631-7,
Mikhail Leonidovich Kaluzhsky and Pavel Aleksandrovich Pimenov
Omsk State Technical University and Government of the Russian Federation - Financial University under the Government of the Russian Federation
Date Posted: May 11, 2015
Accepted Paper Series
3 downloads

Incl. Electronic Paper Optimal Three-Part Tariff Plans
Gadi Fibich , Roy Klein , Oded Koenigsberg and Eitan Muller
Tel Aviv University - School of Mathematical Sciences , Tel Aviv University - School of Mathematical Sciences , London Business School - Department of Marketing and New York University (NYU) - Department of Marketing
Date Posted: May 11, 2015
Working Paper Series
6 downloads

Incl. Electronic Paper Институционализация платежной среды электронной коммерции в России (Institutionalization of the Payment Environment of E-Commerce in Russia)
// Финансовая аналитика: проблемы и решения. – 2014. – № 2 (188). – С. 8-19. – ISSN 2073-4484,
Mikhail Leonidovich Kaluzhsky
Omsk State Technical University
Date Posted: May 11, 2015
Accepted Paper Series
1 downloads

Incl. Electronic Paper Маркетинговые особенности дропшиппинга в системе электронной коммерции (Marketing Features of Dropshipping in System of E-Commerce)
// Практический маркетинг. – 2013. – № 6 (196). – С. 15-28. – ISSN 2071-3762,
Mikhail Leonidovich Kaluzhsky
Omsk State Technical University
Date Posted: May 11, 2015
Accepted Paper Series
1 downloads

Incl. Electronic Paper Инновационные формы продаж в электронной коммерции (Innovative Forms of Sales in the E-Commerce)
// Практический маркетинг. – 2013. – № 4 (194). – С. 23-34. – ISSN 2071-3762,
Mikhail Leonidovich Kaluzhsky
Omsk State Technical University
Date Posted: May 11, 2015
Accepted Paper Series
2 downloads

Incl. Electronic Paper Особенности трансформации маркетинга в электронной коммерции (Features of Transformation of Marketing in E-Commerce)
// Омский научный вестник. – 2013. – № 1 (115). – С. 55-58. – ISSN 1813-8225,
Mikhail Leonidovich Kaluzhsky
Omsk State Technical University
Date Posted: May 11, 2015
Accepted Paper Series
1 downloads

Incl. Electronic Paper Сетевые интернет-коммуникации как инструмент маркетинга (Network Internet-Communications as an Instrument of Marketing)
// Практический маркетинг. – 2013. – № 2 (192). – С. 32-39. – ISSN 2071-3762,
Mikhail Leonidovich Kaluzhsky and Valery Vasiljevich Karpov
Omsk State Technical University and Government of the Russian Federation - Financial University under the Government of the Russian Federation
Date Posted: May 11, 2015
Accepted Paper Series
2 downloads

Incl. Electronic Paper Дропшиппинг – новая торговая революция (Dropshipping - A New Business Revolution)
// ЭКО: Всероссийский экономический журнал. – 2013. – № 2 (192). – С. 128-141. – ISSN 0131-7652,
Mikhail Leonidovich Kaluzhsky
Omsk State Technical University
Date Posted: May 11, 2015
Accepted Paper Series
1 downloads

Incl. Electronic Paper Трансформация маркетинга в электронной коммерции (Transformation of Marketing in the E-Commerce)
// Практический маркетинг. – 2013. – № 1 (191). – С. 4-16. – ISSN 2071-3762,
Mikhail Leonidovich Kaluzhsky
Omsk State Technical University
Date Posted: May 11, 2015
Accepted Paper Series
1 downloads

Incl. Electronic Paper Функционализация анализа рынка в маркетинге (Functionalization Research in Marketing)
/ Омский экономический форум: Материалы междунар. научно-практической конференции. – Омск: Параграф, 2011. – С. 139-143. – ISBN 978-5-904848-05-7,
Mikhail Leonidovich Kaluzhsky
Omsk State Technical University
Date Posted: May 09, 2015
Accepted Paper Series
1 downloads

Incl. Electronic Paper Can Information Products Be Complements?
Rotman School of Management Working Paper No. 2602026
Andrew Ching , Ignatius J. Horstmann and Hyunwoo Lim
University of Toronto - Rotman School of Management , University of Toronto - Rotman School of Management and Ajou University, School of Business
Date Posted: May 09, 2015
Working Paper Series
27 downloads

Incl. Electronic Paper Delegating Pricing Power to Customers: Pay What You Want or Name Your Own Price?
Florentin Krämer , Klaus M. Schmidt , Martin Spann and Lucas Stich
Ludwig-Maximilians-Universität München - Faculty of Economics , Ludwig-Maximilians-Universität München - Faculty of Economics , Ludwig-Maximilians-Universität München - Faculty of Business Administration (Munich School of Management) and Ludwig-Maximilians-Universität München - Faculty of Business Administration (Munich School of Management)
Date Posted: May 09, 2015
Working Paper Series
17 downloads

Incl. Electronic Paper Consumer Search Behavior on the Mobile Internet: An Empirical Analysis
Ross School of Business Paper No. 1275
Stephan Daurer , Dominik Molitor , Martin Spann and Puneet Manchanda
DHBW Ravensburg , Ludwig-Maximilians-Universität München - Faculty of Business Administration (Munich School of Management) , Ludwig-Maximilians-Universität München - Faculty of Business Administration (Munich School of Management) and University of Michigan, Stephen M. Ross School of Business
Date Posted: May 08, 2015
Last Revised: May 20, 2015
Working Paper Series
31 downloads

Incl. Electronic Paper Simplex of HR: Talent Management with Simplex Methodology
Uysal, Gürhan (2015). Simplex of HR: Talent Management with Simplex Methodology. Chinese Business Review, 14(2), February, 1150-1157.,
Gürhan Uysal
Ondokuz Mays University
Date Posted: May 07, 2015
Accepted Paper Series
12 downloads

Incl. Electronic Paper Beyond the More the Merrier: The Variety Effect and Consumer Heterogeneity in System Markets
Sun, Li, Surendra Rajiv and Junhong Chu. 2016. International Journal of Research in Marketing, 33(2), Forthcoming
Li Sun , Surendra Rajiv and Junhong Chu
Zayed University , Independent and NUS Business School
Date Posted: May 05, 2015
Accepted Paper Series
6 downloads

Incl. Electronic Paper Price Promotion Literacy and Numeracy: How Well Do Consumers Understand Price Promotion Communication?
PJ Tan and Svetlana Bogomolova
Ehrenberg-Bass Institute for Marketing Science and Ehrenberg-Bass Institute for Marketing Science
Date Posted: May 04, 2015
Working Paper Series
25 downloads

Incl. Electronic Paper Gamification Design for Mobile Marketing Effectiveness
Ross School of Business Paper No. 1274
Charles Hofacker , Ko de Ruyter , Nicholas H. Lurie , Puneet Manchanda and Jeff Donaldson
Florida State University , Maastricht University - Department of Marketing & Supply Chain Management , University of Connecticut School of Business , University of Michigan, Stephen M. Ross School of Business and Gamestop, Inc.
Date Posted: May 01, 2015
Last Revised: May 20, 2015
Working Paper Series
31 downloads

Incl. Electronic Paper Product Quality in a Distribution Channel with Inventory Risk
Columbia Business School Research Paper No. 15-52
Kinshuk Jerath , Sang-Hyun Kim and Robert Swinney
Columbia University - Columbia Business School , Yale School of Management and Duke University
Date Posted: April 30, 2015
Working Paper Series
21 downloads

Incl. Electronic Paper Bayesian Analysis of Heterogeneous Mediation
Georgetown McDonough School of Business Research Paper No. 2600140
Tatiana Dyachenko and Greg M. Allenby
Georgetown University - McDonough School of Business and Ohio State University (OSU) - Department of Marketing and Logistics
Date Posted: April 29, 2015
Working Paper Series
11 downloads

Incl. Electronic Paper Entwicklung und Gestaltung der Werbekommunikation im Automobilmarkt: Eine Inhaltsanalyse der Werbeanzeigen von Mercedes-Benz (Development and Composition of Marketing Communication Activities in the Automotive Industry: A Content Analysis of Print Advertisements of Mercedes-Benz)
Proceedings International Marketing Trends Conference 2015
Timm Trefzger , Oxana Kleinöder , Christian Baccarella , Christian W. Scheiner and Kai-Ingo Voigt
Friedrich-Alexander-University of Erlangen-Nuremberg , Independent , Friedrich-Alexander-University of Erlangen-Nuremberg , University of Luebeck and University of Erlangen-Nuremberg
Date Posted: April 24, 2015
Accepted Paper Series
4 downloads

Incl. Electronic Paper Does a Public Campaign Influence Debit Card Usage? Evidence from the Netherlands
De Nederlandsche Bank Working Paper No. 470
Nicole Jonker , Mirjam Plooij and Johan Verburg
De Nederlandsche Bank (DNB) , De Nederlandsche Bank and CBS
Date Posted: April 21, 2015
Working Paper Series
2 downloads

Incl. Electronic Paper R&D and Marketing NPD Cooperation: Antecedents and Consequences in Russian Companies
Kirill Veselov and Denis Fomenkov
National Research University Higher School of Economics and National Research University Higher School of Economics
Date Posted: April 20, 2015
Working Paper Series
8 downloads

Incl. Electronic Paper For the Development of Effective HRM Systems: Inter-Relationships between HRM Practices Using Correlation Analysis
Uysal, Gürhan (2012). For the Development of Effective HRM Systems: Inter-relationships between HRM Practices Using Correlation Analysis. World Review of Entrepreneurship, Management and Sustainable Development, 8(1), pp.1-12.,
Gürhan Uysal
Ondokuz Mays University
Date Posted: April 18, 2015
Accepted Paper Series
2 downloads

Incl. Electronic Paper Identification and Estimation of Forward-Looking Behavior: The Case of Consumer Stockpiling
Rotman School of Management Working Paper No. 2594032
Andrew Ching and Matthew Osborne
University of Toronto - Rotman School of Management and University of Toronto at Mississauga - Department of Management
Date Posted: April 15, 2015
Working Paper Series
28 downloads

Applying Configurational Theory to Build a Typology of Ethnocentric Consumers
International Marketing Review, Forthcoming
Sven Feurer , Elisa Baumbach and Arch G. Woodside
Karlsruhe Institute of Technology (KIT), Institute of Information Systems and Marketing (IISM) , University of Mannheim - Department of Marketing and Boston College - Department of Marketing
Date Posted: April 14, 2015
Accepted Paper Series

Incl. Electronic Paper A Brand Culture Approach to Chinese Cultural Heritage Brands
Schroeder, J. E., Borgerson, J. L. and Wu, Z. (2015), A Brand Culture Approach to Chinese Cultural Heritage Brands, Journal of Brand Management, Forthcoming.
Jonathan E. Schroeder , Janet L. Borgerson and ZhiYan Wu
Rochester Institute of Technology , Rochester Institute of Technology and Shanghai International Business and Economics University (Formerly Known as Shanghai Institute of Foreign Trade) - School of Management
Date Posted: April 13, 2015
Accepted Paper Series
10 downloads

Incl. Electronic Paper Customers: What You Need to Know, and How You Find It
John G. Dawes
University of South Australia - Ehrenberg-Bass Institute
Date Posted: April 11, 2015
Working Paper Series
4 downloads

Incl. Electronic Paper Customer Lifetime Value and the Austrian School Tradition
Gerasimos Lianos and Igor Sloev
Southwestern University of Finance and Economics and National Research University Higher School of Economics
Date Posted: April 11, 2015
Working Paper Series
3 downloads

Incl. Electronic Paper Использование инновационных каналов маркетинговых коммуникаций и методов анализа неструктурированной информации для оптимизации Интернет-маркетинга вуза (The Use of Innovative Channels for Marketing Communications and Methods of Analysis of Unstructured Information for Optimizing the Internet-Marketing University)
Экономика образования (Economic of education), ISSN 1609-4654, №1, 2015, p. 50-60,
Irina Andreevna Krutiy
Modern University for the Humanities
Date Posted: April 09, 2015
Accepted Paper Series
4 downloads

Incl. Electronic Paper Análisis de Regresión Logística para Investigación de Mercados (Logistic Regression Analysis for Marketing Research)
Nelcy Rocío Escobar Moreno
National University of Colombia
Date Posted: April 08, 2015
Working Paper Series
10 downloads

Incl. Electronic Paper Análisis de Regresión para Investigación de Mercados (Correlation Analysis for Positioning of Brands)
Nelcy Rocío Escobar Moreno
National University of Colombia
Date Posted: April 08, 2015
Working Paper Series
2 downloads

Incl. Electronic Paper Estudio de Caso – Comunicaciones de Mercadeo para el Sector Healthcare de la Compañía Philips Colombiana S.A.S (Case Study – Marketing Communications for the Healthcare Sector of the Company Philips Colombiana S.A.S)
José Manuel Villamarín García and Julian Ramirez-Angulo
National University of Colombia and National University of Colombia
Date Posted: April 08, 2015
Working Paper Series
4 downloads

Incl. Electronic Paper ANÁLISIS DE CORRESPONDENCIAS PARA EL POSICIONAMIENTO DE MARCAS (Correlation Analysis for Positioning of Brands)
Nelcy Rocío Escobar Moreno
National University of Colombia
Date Posted: April 08, 2015
Working Paper Series
6 downloads

Incl. Electronic Paper Análisis de conglomerados para la segmentación de mercados (Cluster Analysis for Market Segmentation)
Nelcy Rocío Escobar Moreno
National University of Colombia
Date Posted: April 08, 2015
Working Paper Series
6 downloads

Incl. Electronic Paper Customer Value Creating and Customer Profitability Modeling
Application of knowledge in process of business dynamization in Central Europe: the proceedings of the 5th international scientific conference on trade, international business and tourism: 16-17 october 2014, Mojmírovce, Slovak Republic / compiled by: Peter Drábik, Paulína Krnáčová ; editors: ,
Milan Oresky
University of Economics in Bratislava
Date Posted: April 07, 2015
Working Paper Series
19 downloads

Incl. Electronic Paper Human Resource Management in US, Europe and Asia: Differences and Characteristics
Uysal, Gürhan (2009). Human Resource Management in USA, Europe and Asia: Differences and Characteristics, Journal of American Academy of Business, Cambridge, 14(1), March, pp.112-117.,
Gürhan Uysal
Ondokuz Mays University
Date Posted: April 07, 2015
Accepted Paper Series
5 downloads

Incl. Electronic Paper Search Personalization Using Machine Learning
Hema Yoganarasimhan
Foster School of Business, University of Washington
Date Posted: April 06, 2015
Working Paper Series
23 downloads

Incl. Electronic Paper Rethinking the Company's Potential: A Real Way to Create Competitive Advantage
Social Economic Debates 2015, Vol. 4, No. 1
Argentina Velea
Dimitrie Cantemir Christian University
Date Posted: April 06, 2015
Accepted Paper Series
7 downloads

Incl. Electronic Paper Unintended Consequences of Promotions: Should Managers Worry About Consumer Stockpiling?
Indian School of Business Research Paper Series
Manish Gangwar , Nanda S. Kumar and Ram C. Rao
Indian School of Business (ISB), Hyderabad , University of Texas at Dallas - Department of Marketing and The University of Texas at Dallas, Naveen Jindal School of Management
Date Posted: April 05, 2015
Last Revised: May 19, 2015
Working Paper Series
7 downloads

Incl. Electronic Paper Never Taken for Granted: Dual Status Model and Functional Location of Race and Ethnicity in Predicting Market Behavior in Sport Business
Sport Marketing in the New Millennium (Pitts, B, ed.). W.P. Carey School of Business, Arizona State University, Tempe, Arizona. 61-66, 2005
David W. Pan
Prince Sultan University
Date Posted: April 05, 2015
Accepted Paper Series
4 downloads

Incl. Electronic Paper Identifying Effective Hunters and Farmers in the Salesforce: A Dispositional-Situational Framework
Journal of the Academy of Marketing Science, Forthcoming
Thomas E DeCarlo and Son K. Lam
University of Alabama at Birmingham - Department of Marketing, Industrial Distribution & Economics and University of Georgia - Department of Marketing
Date Posted: March 30, 2015
Last Revised: May 11, 2015
Accepted Paper Series
3 downloads

Incl. Electronic Paper How Does Adoption of the Outlet Channel Impact Customers’ Spending in the Retail Stores: Conflict vs. Synergy?
Gonca Soysal and Lakshman Krishnamurthi
University of Texas at Dallas, Naveen Jindal School of Management and Northwestern University
Date Posted: March 30, 2015
Working Paper Series
26 downloads

The Importance of Starting Right: The Influence of Accurate Intuition on Performance in Salesperson-Customer Interactions
Journal of Marketing, Forthcoming
Zachary R Hall , Michael Ahearne and Harish Sujan
Texas Christian University - M.J. Neeley School of Business , University of Houston - C.T. Bauer College of Business and Tulane University
Date Posted: March 28, 2015
Accepted Paper Series

Incl. Electronic Paper The Impact of Organized Retailing on Unorganized Retailing in Emerging Economies
Columbia Business School Research Paper No. 15-38
Kinshuk Jerath , S. Sajeesh and Z. John Zhang
Columbia University - Columbia Business School , City University of New York, CUNY Baruch College, Zicklin School of Business and University of Pennsylvania - The Wharton School - Department of Marketing
Date Posted: March 28, 2015
Working Paper Series
28 downloads


 

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