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JEL Code: M31
432,029 Total downloads
Showing Papers 321 - 370 of 1,899
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Changes in Approach to Customer Loyalty
Contemporary Economics, Volume 5 , Issue 1, 2011
Katarzyna Szczepańska
and
Patryk Paweł Gawron
Warsaw University of Technology
and
Warsaw University of Technology
Date Posted: October 19, 2012
Accepted Paper Series
25 downloads
Changing Perceptions and Changing Behavior in Customer Relationships
ERIM Report Series Reference No. ERS-2001-31-MKT
Peter C. Verhoef
,
Philip Hans Franses and
Bas Donkers
University of Groningen - Department of Marketing & Marketing Research
,
Erasmus University Rotterdam (EUR) - Department of Econometrics
and
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Date Posted: August 26, 2006
Working Paper Series
433 downloads
Channel Credibility of the Internet as a Bundle of Different Media
Andreina Mandelli
and
Silvia Vianello
affiliation not provided to SSRN
and
SDA Bocconi
Date Posted: October 05, 2010
Working Paper Series
36 downloads
Channel Power in Multi-Channel Environments
ERIM Report Series Reference No. ERS-2004-041-MKT
Sonja Gensler ,
M. G. Dekimpe and
Bernd Skiera
University of Frankfurt - Department of Electronic Commerce
,
Catholic University of Leuven (KUL) - Department of Applied Economics
and
University of Frankfurt - Department of Marketing
Date Posted: June 23, 2006
Working Paper Series
388 downloads
Channel Structure with Knowledge Spillovers
Marketing Science, Forthcoming
Sudheer Gupta
Simon Fraser University
Date Posted: June 22, 2007
Accepted Paper Series
Channel Training Strategies in High-Technology Industries
Fabio Caldieraro
and
Anne T. Coughlan
Santa Clara University - Marketing
and
Northwestern University - Kellogg School of Management
Date Posted: September 17, 2002
Working Paper Series
404 downloads
Charity as a Substitute for Reputation: Evidence from an Online Marketplace
Daniel W. Elfenbein ,
Raymond J. Fisman and
Brian McManus
Washington University in Saint Louis - John M. Olin Business School
,
Columbia Business School - Finance and Economics
and
University of North Carolina (UNC) at Chapel Hill - Department of Economics
Date Posted: May 24, 2010
Last Revised: July 13, 2011
Working Paper Series
155 downloads
Choice Construction Versus Preference Construction: the Instability of Preferences Learned in Context
On Amir
and
Jonathan Levav
University of California, San Diego (UCSD) - Rady School of Management
and
Columbia Business School - Marketing
Date Posted: September 08, 2006
Working Paper Series
4088 downloads
Choice Models for Budgeted Demand and Constrained Allocation
Fisher College of Business Working Paper No. 1939109
Takuya Satomura ,
Jeff Brazell
and
Greg M. Allenby
Keio University - Faculty of Business and Commerce
,
The Modellers
and
Ohio State University (OSU) - Department of Marketing and Logistics
Date Posted: October 05, 2011
Working Paper Series
86 downloads
Choice Models in Marketing: Economic Assumptions, Challenges and Trends
Foundations and Trends in Marketing, Vol. 2, No. 2, 2007, Fisher College of Business Working Paper Series
Sandeep R. Chandukala
,
Jaehwan Kim
,
Thomas Otter
,
Peter E. Rossi and
Greg M. Allenby
Kelley School of Business, Indiana University - Department of Marketing
,
Korea University Business School (KUBS)
,
Goethe University Frankfurt, Department of Marketing
,
UCLA-Anderson School of Management
and
Ohio State University (OSU) - Department of Marketing and Logistics
Date Posted: February 05, 2008
Last Revised: October 27, 2008
Accepted Paper Series
959 downloads
Choosing Attribute Weights for Item Dissimilarity Using Clikstream Data with an Application to a Product Catalog Map
ERIM Report Series Reference No. ERS-2008-024-MKT
Michiel van Wezel
,
Martijn Kagie
,
Marcel van Wezel
and
Patrick J. F. Groenen
affiliation not provided to SSRN
,
Erasmus Research Institute of Management (ERIM)
,
Erasmus University Rotterdam (EUR)
and
Erasmus University Rotterdam (EUR)
Date Posted: May 15, 2008
Working Paper Series
20 downloads
Choosing between Similar to What I Have Verses Different from What I Have: An Analysis of Consumers' Choice of a Late Entrant in Place of a Preferred Pioneer
Maneesh Thakkar
Department of Marketing, Radford University
Date Posted: February 20, 2008
Working Paper Series
77 downloads
Cigarette Brand Loyalty and Purchase Patterns: An Examination Using US Consumer Panel Data
John G. Dawes
Ehrenberg-Bass Institute
Date Posted: August 10, 2012
Working Paper Series
148 downloads
Clarifying the Concept of Customer-Based Brand Equity for a Tourism Destination
Annales, Series Historia et Sociologia, 20, 2010, 1, pp. 189-200.
Maja Konecnik Ruzzier
University of Ljubljana - Faculty of Economics
Date Posted: March 14, 2013
Last Revised: March 17, 2013
Accepted Paper Series
7 downloads
Clearance Sales of Fashion Apparel: Buying Decision and Customer Value Paradigms
Dr. Rajagopal
Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus
Date Posted: December 27, 2006
Working Paper Series
544 downloads
Click Fraud
Kenneth C. Wilbur and
Yi Zhu
Duke University Fuqua School of Business
and
University of Southern California - Marshall School of Business
Date Posted: January 15, 2008
Last Revised: October 03, 2012
Working Paper Series
779 downloads
Click Here for Internet Insight: Advances in Clickstream Data Analysis in Marketing
Journal of Interactive Marketing, Forthcoming
Randolph E. Bucklin
and
Catarina Sismeiro
UCLA Anderson School of Management
and
Imperial College London, Tanaka Business School
Date Posted: April 09, 2008
Accepted Paper Series
1298 downloads
Cloak or Flaunt? The Fashion Dilemma
Marketing Science, Vol. 31, No. 1, 2012, pp. 74-95; DOI: 10.1287/mksc.1110.0689
Hema Yoganarasimhan
University of California, Davis - Graduate School of Management
Date Posted: November 19, 2012
Accepted Paper Series
34 downloads
Closing Commentary: Towards Humanistic Marketing?
Fordham University Schools of Business Research Paper
Richard John Varey
and
Michael Pirson
The Waikato Management School
and
Fordham University - Graduate School of Business Administration
Date Posted: May 03, 2013
Working Paper Series
4 downloads
Co-Branding: The State of the Art
Schmalenbach Business Review, Vol. 60, October 2008 , University of Fribourg Marketing Working Paper No. 1
Bernd Helmig ,
Jan-Alexander Huber
and
Peter S.H. Leeflang
University of Mannheim - Department of General, Public and Nonprofit Management
,
Bain & Company
and
University of Groningen - Faculty of Economics and Business
Date Posted: June 13, 2007
Accepted Paper Series
1287 downloads
Co-op Advertising in Dynamic Retail Oligopolies
Decision Sciences, Vol. 42, No. 4, Forthcoming
Xiuli He ,
Anand Krishnamoorthy
,
Ashutosh Prasad
and
Suresh Sethi
University of North Carolina at Charlotte
,
University of Central Florida
,
University of Texas at Dallas - Naveen Jindal School of Management
and
University of Texas at Dallas - Naveen Jindal School of Management
Date Posted: December 14, 2009
Last Revised: April 30, 2011
Accepted Paper Series
97 downloads
Coarse Thinking and Persuasion
Andrei Shleifer ,
Sendhil Mullainathan and
Joshua Schwartzstein
Harvard University - Department of Economics
,
Harvard University - Department of Economics
and
Harvard University - Department of Economics
Date Posted: November 20, 2006
Working Paper Series
177 downloads
Cognitive and Affective Consequences of Two Types of Incongruent Advertising
ERIM Report Series Reference No. ERS-2002-42-MKT
Joost Loef
and
Peeter W.J. Verlegh
Tinbergen Institute
and
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Date Posted: February 26, 2008
Working Paper Series
64 downloads
Collective Consuming: Consumers as Subcontractors on Electronic Markets
ERIM Report Series Reference No. ERS-2005-020-ORG
W. Dolfsma
University of Groningen School of Economics and Business
Date Posted: September 09, 2005
Working Paper Series
77 downloads
Commitment in Marketing Channels: Mitigator or Aggravator of the Effects of Destructive Acts?
Journal of Retailing, Forthcoming
Stephen K. Kim
,
Jonathan Hibbard
and
Scott D. Swain
Iowa State University
,
affiliation not provided to SSRN
and
Clemson University
Date Posted: January 04, 2012
Accepted Paper Series
24 downloads
Communication Gap – A Case of Retailers’ vs. Customers’ Views on the Usage of Publicity as Communication Tool
Hemant Jayavantrao Katole
Department of Management Sciences (PUMBA)
Date Posted: December 24, 2012
Working Paper Series
34 downloads
Communication Network Formation with Link Specificity and Value Transferability
Marjolein J. W. Harmsen - van Hout
,
P. Jean-Jacques Herings
and
Benedict G. C. Dellaert
Lehrstuhl für Wirtschaftswissenschaften, insb. Energieökonomik; Institute for Future Energy Consumer Needs and Behavior (FCN); E.ON Energy Research Center; RWTH Aachen
,
Maastricht University
and
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Date Posted: April 14, 2011
Working Paper Series
9 downloads
Communication Network Formation with Link Specificity and Value Transferability
FCN Working Paper No. 15/2010
Marjolein J. W. Harmsen - van Hout
,
P. Jean-Jacques Herings
and
Benedict G. C. Dellaert
Lehrstuhl für Wirtschaftswissenschaften, insb. Energieökonomik; Institute for Future Energy Consumer Needs and Behavior (FCN); E.ON Energy Research Center; RWTH Aachen
,
Maastricht University
and
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Date Posted: March 25, 2011
Working Paper Series
17 downloads
Community-Based Social Marketing, Additional Instrument of Traditional Public Policies’ Instruments: Case Study – Controlling Air Pollution in Romania
International Congress IAPNM, Vilnius, 2012
Ani I. Matei and
Tatiana-Camelia Dogaru
National School of Political Studies and Public Administration (NSPSPA)
and
affiliation not provided to SSRN
Date Posted: June 29, 2012
Accepted Paper Series
25 downloads
Company Managed Virtual Communities in Global Brand Strategy
Global Journal of Business Research, Vol. 4, No. 2, pp. 97-102, 2010
Laurent Arnone
,
Olivier Colot
,
Mélanie Croquet
,
Angy Geerts
and
Laetitia Pozniak
University of Mons
,
University of Mons
,
University of Mons
,
University of Mons
and
University of Mons
Date Posted: July 05, 2010
Accepted Paper Series
191 downloads
Comparative Effectiveness of Radio, Print and Web Advertising
Mihir Dash
and
Prithvi Belgaonkar
Alliance University - School of Business
and
Alliance University
Date Posted: December 17, 2012
Working Paper Series
136 downloads
Compelling Orthodoxy: Myth and Mystique in the Marketing of Legal Education
Kenneth Lasson
University of Baltimore School of Law
Date Posted: September 09, 2011
Last Revised: December 31, 2012
Working Paper Series
251 downloads
Compensatory Knowledge Signaling in Consumer Word-of-Mouth
Journal of Consumer Psychology, October 2013, Forthcoming
Grant M. Packard
and
David B. Wooten
Laurier School of Business & Economics
and
The Stephen M. Ross School of Business at the University of Michigan
Date Posted: May 15, 2013
Accepted Paper Series
14 downloads
Competence Resource Specialization, Causal Ambiguity, and the Creation and Decay of Competitiveness: The Role of Marketing Strategy in New Product Performance and Shareholder Value
Journal of the Academy of Marketing Science, Forthcoming
Jared M. Hansen ,
Bob McDonald and
Ronald K. Mitchell
University of North Carolina at Charlotte
,
Texas Tech University
and
Texas Tech University - Rawls College of Business
Date Posted: October 16, 2012
Accepted Paper Series
18 downloads
Competing Brands Do Not Have Different 'Personality' Profiles
John G. Dawes
Ehrenberg-Bass Institute
Date Posted: March 07, 2012
Working Paper Series
51 downloads
Competing with Free: The Impact of Movie Broadcasts on DVD Sales and Internet Piracy
Michael D. Smith and
Rahul Telang
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
and
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Date Posted: November 07, 2007
Last Revised: July 25, 2008
Working Paper Series
1243 downloads
Competition Between Auctions
Marketing Letters, Vol. 19, Nos. 3-4, pp. 431-448, 2008
Ernan Haruvy ,
Peter T. L. Popkowski Leszczyc
,
Octavian Carare ,
James C. Cox ,
Eric Greenleaf
,
Wolfgang Jank
,
Sandy D. Jap ,
Young-Hoon Park
and
Michael H. Rothkopf
University of Texas at Dallas - Naveen Jindal School of Management
,
University of Alberta - Department of Marketing, Business Economics & Law
,
Federal Communications Commission (FCC)
,
Georgia State University - Department of Economics
,
New York University (NYU) - Department of Marketing
,
University of Maryland - Decision and Information Technologies Department
,
Emory University - Department of Marketing
,
Cornell University - Samuel Curtis Johnson Graduate School of Management
and
Rutgers University, Piscataway
Date Posted: April 14, 2009
Working Paper Series
Competition in the News Industry: Fighting Aggregators with Versions and Links
NET Institute Working Paper No. 12-22
Joan Calzada
and
Guillem Ordóñez
University of Barcelona - Department of Political Economics
and
University of Barcelona
Date Posted: November 03, 2012
Working Paper Series
74 downloads
Competition Policy Implications of Electronic Business-to-Business Marketplaces: Issues for Marketers
CCP Working Paper No. 07-15
Andrew Pressey
and
John K. Ashton
University of East Anglia (UEA) - Centre for Competition Policy
and
University of East Anglia - Norwich Business School
Date Posted: September 01, 2007
Working Paper Series
123 downloads
Competition with Open Source as a Public Good
Journal of Industrial and Management Optimization, Vol. 4, No. 1, pp. 199-211, February 2008
Ernan Haruvy ,
Ashutosh Prasad
,
Suresh Sethi
and
Rong Zhang
University of Texas at Dallas - Naveen Jindal School of Management
,
University of Texas at Dallas - Naveen Jindal School of Management
,
University of Texas at Dallas - Naveen Jindal School of Management
and
Chongqing University - College of Economics and Business Administration
Date Posted: February 06, 2008
Last Revised: March 04, 2008
Accepted Paper Series
103 downloads
Competition:An Inspirational Marketing Tool
ERIM Report Series Reference No. EIA-2004-022-MKT
Eric Waarts
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Date Posted: February 26, 2008
Working Paper Series
175 downloads
Competitive Advertising Under Uncertainty: A Stochastic Differential Game Approach
Journal of Optimization Theory and Applications, Vol. 123, No. 1, pp. 163-185, October 2004
Ashutosh Prasad
and
Suresh Sethi
University of Texas at Dallas - Naveen Jindal School of Management
and
University of Texas at Dallas - Naveen Jindal School of Management
Date Posted: December 09, 2003
Last Revised: May 13, 2009
Working Paper Series
359 downloads
Competitive Bundling and Counterbundling with Generalist and Specialist Firms
Management Science, Vol. 53, No. 1, pp. 159–168, January 2007,
Bikram Ghosh
and
Subramanian Balachander
University of South Carolina
and
Purdue University
Date Posted: June 13, 2011
Accepted Paper Series
Competitive Delivered Pricing by Mail-Order and Internet Retailers
Phillip J. Lederer
University of Rochester - Simon School of Business
Date Posted: May 21, 2009
Working Paper Series
37 downloads
Competitive Landscape of the Educational Market: A Managerial Perspective
International Journal of Management Cases
9 th CIRCLE Conference Santa Eulalia 2012
Magdalena Krzyżanowska
and
Jolanta Tkaczyk
Kozminski University
and
Kozminski University
Date Posted: April 23, 2012
Accepted Paper Series
9 downloads
Competitive Poaching in Sponsored Search Advertising and Its Strategic Impact on Traditional Advertising
Amin Sayedi
,
Kinshuk Jerath
and
Kannan Srinivasan
Carnegie Mellon University - David A. Tepper School of Business
,
Carnegie Mellon University - David A. Tepper School of Business
and
Carnegie Mellon University - David A. Tepper School of Business
Date Posted: May 07, 2012
Working Paper Series
78 downloads
Competitive Pricing Behavior in the US Auto Market: A Structural Analysis
Marketing Science, Pp. 42-60, Winter 2001
K. Sudhir
Yale University - Cowles Foundation
Date Posted: October 03, 2001
Accepted Paper Series
Competitive Reactions and the Cross-Sales Effects of Advertising and Promotion
ERIM Report Series Reference No. ERS-2002-20-MKT
Jan‐Benedict EM Steenkamp ,
Vincent R. Nijs
,
Dominique M Hanssens
and
M. G. Dekimpe
University of North Carolina (UNC) at Chapel Hill - Marketing Area
,
Northwestern University - Department of Marketing
,
University of California, Los Angeles (UCLA) - Anderson School of Management
and
Catholic University of Leuven (KUL) - Department of Applied Economics
Date Posted: February 20, 2003
Working Paper Series
927 downloads
Competitiveness of Family Businesses
ERIM Report Series Reference No. ERS-2001-50-MKT
Mark A.A.M. Leenders
and
Eric Waarts
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
and
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Date Posted: February 18, 2003
Working Paper Series
621 downloads
Competitor Collaboration and Product Distinctiveness
Arghya Ghosh and
Hodaka Morita
University of New South Wales - Australian School of Business - School of Economics
and
University of New South Wales - School of Economics
Date Posted: August 28, 2006
Last Revised: June 15, 2008
Working Paper Series
171 downloads
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