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SSRN eLibrary Statistics:

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Abstracts: 484,422
Full Text Papers: 393,787
Authors: 226,737
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Last 12 months: 11,186,475
Last 30 days: 1,057,634

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SSRN eLibrary Search Results
JEL Code: M3
686,387 Total downloads
Showing Papers 341 - 390 of 2,921
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Incl. Electronic Paper Tourism Security and Destination Crisis Management
COMPETITION AND INNOVATION IN TOURISM: NEW CHALLENGES IN AN UNCERTAIN WORLD, A. Morvillo, ed., Enzo Albano Editore, 2012
Carla Rossi
University of Basilicata
Date Posted: October 12, 2012
Accepted Paper Series
53 downloads

Incl. Electronic Paper Role of Electronic Trust in Online Retailing: A Re-examination of the Commitment-Trust Theory
European Journal of Marketing, Vol. 41, No. 9/10, pp. 1173-1202
 Avinandan Mukherjee and Prithwiraj Nath
Montclair State University - School of Business and affiliation not provided to SSRN
Date Posted: October 11, 2012
Last Revised: October 13, 2012
Accepted Paper Series
39 downloads

Incl. Electronic Paper Avatars to Mavatars: The Role of Marketing Avatars and Embodied Representations in Consumer Profiling
Business Horizons, Forthcoming
Brian Mennecke and Anicia Peters
Iowa State University and Iowa State University
Date Posted: October 10, 2012
Last Revised: March 14, 2013
Accepted Paper Series
18 downloads

Incl. Electronic Paper Market Reactions to News Media
 Desné R. Masie
affiliation not provided to SSRN
Date Posted: October 08, 2012
Last Revised: October 11, 2012
Working Paper Series
71 downloads

Incl. Electronic Paper Spatio-Temporal Analysis of Competition between Independent and Affiliate Movie Theaters
 Omer Cem Ozturk
Georgia Institute of Technology - College of Management
Date Posted: October 08, 2012
Working Paper Series
36 downloads

Incl. Electronic Paper A Two-Stage Model for Diffusion of Innovations
Department of Management, Università Ca' Foscari Venezia Working Paper No. 16/2012,
 Cinzia Colapinto , Elena Sartori and Marco Tolotti
Ca Foscari University of Venice - Department of Management , Ca Foscari University of Venice - Department of Management and Ca Foscari University of Venice - Department of Management
Date Posted: October 07, 2012
Accepted Paper Series
70 downloads

An Exploratory Study of Brand Manufacturers’ Perceived Value of the ‘Triple Pole’ Approach in Bargaining for Vertical Cooperative Sales Promotion Campaign: A Pilot Study in Greece and Cyprus
Proceedings of 5th An. Euromed Conference of EMAB, pp.1452-1489
 George S. Spais and Leonidas A. Papakonstantinidis
Independent and Higher Technological Educational Institute of Kalamata
Date Posted: October 07, 2012
Last Revised: December 05, 2012
Accepted Paper Series

Incl. Electronic Paper Marketing of Global Brands in Indian Markets
International Refereed Research Journal, Vol. 3, No. 3, pp. 78, July 2012
Girish Taneja , Rajan Girdhar and Neeraj Gupta
Lovely Professional University , affiliation not provided to SSRN and affiliation not provided to SSRN
Date Posted: October 07, 2012
Accepted Paper Series
139 downloads

Incl. Electronic Paper Media Multiplexing Behavior: Implications for Targeting and Media Planning
Marketing Science, Forthcoming
 Lin Chen and Sandy D. Jap
affiliation not provided to SSRN and Emory University - Department of Marketing
Date Posted: October 07, 2012
Accepted Paper Series
68 downloads

Incl. Electronic Paper The Relationship between DTCA, Drug Requests and Prescriptions: Uncovering Variation in Specialty and Space
Marketing Science, Forthcoming
 S. Stremersch and Vardit Landsman
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Tel Aviv University
Date Posted: October 07, 2012
Last Revised: February 21, 2013
Accepted Paper Series
27 downloads

Incl. Electronic Paper Market Share and Product Distribution: Re-Tested and Extended
 Michael W. Kruger and Brian Harper
Information Resources, Inc. and Information Resources, Inc.
Date Posted: October 06, 2012
Working Paper Series
17 downloads

Incl. Electronic Paper Online Consumer Communities, Collaborative Learning and Innovation
Measuring Business Excellence, Vol. 15 Issue: 3, pp.46 - 62, 2011, DOI: 10.1108/13683041111161157
Carla Rossi
University of Basilicata
Date Posted: October 05, 2012
Last Revised: October 23, 2012
Accepted Paper Series
81 downloads

Incl. Electronic Paper Are Close Friends the Enemy? Online Social Networks, Self-Esteem, and Self-Control
Journal of Consumer Research, Forthcoming, Columbia Business School Research Paper No. 12-57
 Keith Wilcox and Andrew T. Stephen
Columbia Business School - Marketing and University of Pittsburgh
Date Posted: October 03, 2012
Accepted Paper Series
1772 downloads

Incl. Electronic Paper Functional and Experiential Routes to Persuasion: An Analysis of Advertising in Emerging Versus Developed Markets
International Journal of Research in Marketing, Special Issue: Emerging Markets, Vol. 30, I. 1, 2013 (Forthcoming)
 Lia Zarantonello , Kamel Jedidi and Bernd H. Schmitt
Catholic University of Lille - Institut d'Économie Scientifique et de Gestion (IESEG) , Columbia Business School - Marketing and Columbia Business School - Marketing
Date Posted: October 03, 2012
Accepted Paper Series
27 downloads

Performance Measurement Systems - Beyond Generic Strategic Actions
THE ROUTLEDGE COMPANION TO COST MANAGEMENT, pp. 342-359. New York: Routledge, 2012
 Rainer Lueg and Hanne Norreklit
University of Aarhus and University of Aarhus - Department of International Business
Date Posted: October 03, 2012
Accepted Paper Series

Incl. Electronic Paper Users’ Ability to Anticipate Incremental and Radical Innovation in Online Communities: The Role of Product Knowledge and Willingness to Participate in the Community Life
Department of Management, Università Ca' Foscari Venezia Working Paper No. 15/2012,
 Claudio Giachetti , Gianluca Marchi and Riccardo Corradini
Ca' Foscari University of Venice , Università degli studi di Modena e Reggio Emilia (UNIMORE) - Faculty of Business and Economics and Università degli studi di Modena e Reggio Emilia (UNIMORE) - Faculty of Business and Economics
Date Posted: October 02, 2012
Accepted Paper Series
18 downloads

Incl. Electronic Paper The Correlation of Ethics and Advertising within the Competition
 Petru Mihail Carare
Alexandru Ioan Cuza University - Faculty of Economics and Business Administration
Date Posted: October 01, 2012
Working Paper Series
20 downloads

Incl. Fee Electronic Paper Advertising and the Distribution of Content
CEPR Discussion Paper No. DP9079
 Helen Weeds
University of Essex, Department of Economics
Date Posted: September 28, 2012
Working Paper Series
2 downloads

Incl. Fee Electronic Paper Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry
CEPR Discussion Paper No. DP8988
 Simon P. Anderson , Federico Ciliberto , Jura Liaukonyte and Régis Renault
University of Virginia (UVA) - Department of Economics , University of Virginia - Department of Economics , Cornell University - School of Applied Economics and Management and University of Cergy-Pontoise - THEMA
Date Posted: September 28, 2012
Working Paper Series
1 downloads

Incl. Electronic Paper Impact of Advertisement on Consumers: Evidence from Pakistan
Science Series Data Report, Vol 4, No. 9, September 2012
 Imran Naseem , Saeed Lodhi and Syed Muhammad Ali
COMSATS Institute of Information Technology (CIT) , COMSATS Institute of Information Technology (CIIT) - Abbotabad Campus and COMSATS Institute of Information Technology (CIIT)
Date Posted: September 28, 2012
Accepted Paper Series
84 downloads

Incl. Electronic Paper Consumer Dynamic Usage Allocation and Learning under Multi-Part Tariffs: Theory and Empirical Evidence
 Arun Gopalakrishnan , Raghuram Iyengar and Robert J. Meyer
University of Pennsylvania - Marketing Department , University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Date Posted: September 26, 2012
Working Paper Series
35 downloads

Incl. Electronic Paper Successive Sample Selection and its Relevance for Management Decisions
Forthcoming in Marketing Science
 Stephan Wachtel and Thomas Otter
Goethe University Frankfurt and Goethe University Frankfurt, Department of Marketing
Date Posted: September 26, 2012
Accepted Paper Series
32 downloads

Incl. Electronic Paper Could Physiological Factors Influence Consumer Preferences Across Countries? An Exploration of Prestigious Brands and Male Organ Size
 Tapio Eklöf , R. O. and H. T.
affiliation not provided to SSRN , affiliation not provided to SSRN and affiliation not provided to SSRN
Date Posted: September 25, 2012
Working Paper Series
7 downloads

Incl. Electronic Paper Factors Effecting Consumer Preferences in Airline Industry
Far East Journal of Psychology and Business, 7(1), 63 - 79, April 2012
Yasir Ali Soomro , Irfan Hameed , Rehan Shakoor , Atif Shahab Butt and Sana Abas Kaim Khani
Iqra University , Iqra University , Iqra University , Iqra University and affiliation not provided to SSRN
Date Posted: September 24, 2012
Accepted Paper Series
139 downloads

Incl. Electronic Paper Does Flow Influence the Brand Image in Event Marketing?
Journal of Advertising Research, March 2008
 Jan Drengner , Hansjörg Gaus and Steffen Jahn
Chemnitz University of Technology (CUT) , Saarland University and Chemnitz University of Technology
Date Posted: September 23, 2012
Accepted Paper Series
245 downloads

Incl. Electronic Paper An Empirical Study of Word-of-Mouth Generation and Consumption
Marketing Science (Forthcoming)
 Sha Yang , Mantian (Mandy) Hu , Russell S. Winer , Henry Assael and Xiaohong Chen
University of Southern California - Marshall School of Business , Chinese University of Hong Kong (CUHK) , New York University (NYU) - Department of Marketing , New York University (NYU) - Department of Marketing and Central South University
Date Posted: September 22, 2012
Accepted Paper Series
133 downloads

Incl. Electronic Paper Trust, Commitment, and Older Women: Exploring Brand Attachment Differences in the Elderly Segment
Psychology & Marketing, Vol. 29, No. 6, pp. 445-457, June 2012
 Steffen Jahn , Hansjörg Gaus and Tina Kiessling
Chemnitz University of Technology , Saarland University and affiliation not provided to SSRN
Date Posted: September 22, 2012
Accepted Paper Series
9 downloads

Incl. Electronic Paper Social Media Marketing: A Paradigm Shift in Business
Anjum, A., More, V. S., & Ghouri, A. M. (2012) Social Media Marketing: A Paradigm Shift in Business. International Journal of Economics Business and Management Studies, 1(3), 96-103
Arif Anjum , V. S. More and Arsalan Mujahid Ghouri
affiliation not provided to SSRN , affiliation not provided to SSRN and Universiti Pendidikan Sultan Idris
Date Posted: September 21, 2012
Accepted Paper Series
121 downloads

Can Too Much Information Sharing Deter Innovation?
 Marcin Krolikowski , Xi Liu and Xiaojing Yuan
University of South Florida - College of Business Administration , Ohio University - Department of Economics and University of South Florida
Date Posted: September 20, 2012
Last Revised: February 18, 2013
Working Paper Series

Incl. Electronic Paper The Effect of Rain on the Decision to Visit a Theme Park
Asia Specific Journal of Tourism Research, 2012
 Hayeon Joo , Hyoung Goo Kang and Jon Jungbien Moon
affiliation not provided to SSRN , Hanyang University and Korea University Business School
Date Posted: September 19, 2012
Accepted Paper Series
28 downloads

Incl. Electronic Paper Switching Costs and Market Power Under Umbrella Branding
Simon School Working Paper
 Polykarpos Pavlidis and Paul B. Ellickson
Nielsen Marketing Analytics and University of Rochester - Simon School of Business
Date Posted: September 18, 2012
Working Paper Series
40 downloads

Incl. Electronic Paper Stereotipi i Ekonomska Propaganda (Stereotypes and Advertising)
Marketing, Vol. 37, No. 1, pp. 41-46, 2006
 Sladjana Starcevic
affiliation not provided to SSRN
Date Posted: September 16, 2012
Accepted Paper Series
11 downloads

Incl. Electronic Paper Subliminalna Propaganda (Subliminal Advertising)
TEME, Vol. 30, No. 2, pp. 265-277, 2006
 Sladjana Starcevic
affiliation not provided to SSRN
Date Posted: September 16, 2012
Accepted Paper Series
15 downloads

Incl. Electronic Paper Evolucija Propagande (The History/Evolution of Advertising)
TEME, Vol. 31, No. 2, pp. 421-436, 2007
 Sladjana Starcevic
affiliation not provided to SSRN
Date Posted: September 15, 2012
Accepted Paper Series
5 downloads

Incl. Electronic Paper Lični Koncept Kao Značajna Determinanta Ponašanja Potrošača u Kupovini (Self Concept as a Significant Determinant of Consumer Buying Behavior
Marketing, Vol. 42, No. 2, p. 106, 2011
 Sladjana Starcevic
affiliation not provided to SSRN
Date Posted: September 15, 2012
Accepted Paper Series
15 downloads

Incl. Electronic Paper Disentangling the Market Value of Customer Satisfaction: Evidence from Market Reaction to the Unanticipated Component of ACSI Announcements
International Journal of Research in Marketing (IJRM), Forthcoming
 Vladimir I. Ivanov , Kissan Joseph and M. Babajide Wintoki
US Securities & Exchange Commission , University of Kansas - School of Business and University of Kansas - School of Business
Date Posted: September 13, 2012
Last Revised: October 05, 2012
Accepted Paper Series
21 downloads

Incl. Electronic Paper Proceedings Permanent Study Group:Public and Nonprofit Marketing
33rd Annual Conference of the European Group for Public Administration (EGPA), Bucharest, September 2011
 Lucica Matei , Andrew I.E. Ewoh , Jasper Eshuis , Erik Braun , Erik-Hans Klijn , Sanna Sintonen , Timo Hokkanen , Daniela Grudinschi , Jukka Hallikas , Leena Kaljunen , Nourit Segev , Amnon Boehm , Eran Vigoda-Gadot , Ani I. Matei , Carmen Savulescu , Christophe Alaux , José Luis Vazquez Burguete , Helena Alves , Amparo Cervera , Andrei Ţiganas , Tudor Ţiclau , Cristina Mora , Laura Bacali , Luminita Gabriela Popescu , José Luis Vázquez-Burguete , Ana Lanero , Pablo Gutiérrez , María Purificacion Garcia and Mircea Aurel Nita
National School of Political Studies and Public Administration (NSPSPA) , affiliation not provided to SSRN , affiliation not provided to SSRN , affiliation not provided to SSRN , Erasmus University Rotterdam (EUR) , affiliation not provided to SSRN , affiliation not provided to SSRN , affiliation not provided to SSRN , affiliation not provided to SSRN , affiliation not provided to SSRN , affiliation not provided to SSRN , University of Haifa , affiliation not provided to SSRN , National School of Political Studies and Public Administration (NSPSPA) , National School of Political Studies and Public Administration (NSPSPA) , affiliation not provided to SSRN , affiliation not provided to SSRN , Universidade da Beira Interior, Portugal , affiliation not provided to SSRN , affiliation not provided to SSRN , affiliation not provided to SSRN , affiliation not provided to SSRN , affiliation not provided to SSRN , affiliation not provided to SSRN , affiliation not provided to SSRN , affiliation not provided to SSRN , affiliation not provided to SSRN , affiliation not provided to SSRN and affiliation not provided to SSRN
Date Posted: September 13, 2012
Accepted Paper Series
74 downloads

Incl. Electronic Paper Beyond Expectations: The Effect of Regulatory Focus on Consumer Satisfaction
International Journal of Research in Marketing, 29 (1), 93-97, 2012
 Remi Trudel , Kyle B. Murray and June Cotte
Independent , University of Alberta - Department of Marketing, Business Economics & Law and University of Western Ontario
Date Posted: September 12, 2012
Accepted Paper Series
28 downloads

Incl. Electronic Paper An Arousal Regulation Explanation of Mood Effects on Consumer Choice
Journal of Consumer Research, Vol. 39, 2012
 Fabrizio Di Muro and Kyle B. Murray
University of Western Ontario - Richard Ivey School of Business and University of Alberta - Department of Marketing, Business Economics & Law
Date Posted: September 12, 2012
Accepted Paper Series
60 downloads

Incl. Electronic Paper The Joint Identification of Utility and Discount Functions from Stated Choice Data: An Application to Durable Goods Adoption
Chicago Booth Research Paper No. 12-48
 Jean-Pierre H. Dube , Guenter J. Hitsch and Pranav Jindal
University of Chicago - Booth School of Business , University of Chicago - Booth School of Business and Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration
Date Posted: September 09, 2012
Last Revised: November 19, 2012
Working Paper Series
56 downloads

Incl. Electronic Paper Exploring the Issues and New Insights of Global Branding and Strategic Corporate Social Responsibility (CSR): A Case of Pakistani Organizations
African Journal of Business Management, Vol. 6(33), pp. 9381-9387, 2012
 Rana Zamin Abbas , Hasan S. Murad , Mazhar Abbas Khan , A.G. Ghaffari and Abdul Rafay
University of Management & Technology (UMT), Lahore, Pakistan , affiliation not provided to SSRN , University of Management & Technology (UMT) , University of Management & Technology (UMT) and University of Management and Technology (UMT), Lahore, Pakistan
Date Posted: September 09, 2012
Accepted Paper Series
12 downloads

Incl. Electronic Paper Which Brands Gain Share from Which Brands? Inference from Store-Level Scanner Data
ERIM Report Series Reference No. ERS-2003-076-MKT
 R.D. van Oest and Philip Hans Franses
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Erasmus University Rotterdam (EUR) - Department of Econometrics
Date Posted: September 08, 2012
Working Paper Series
6 downloads

Fast Food Restaurant Lighting and Music Can Reduce Calorie Intake and Increase Satisfaction
Psychological Reports, 111 (1), 228-232, 2012
 Brian Wansink and Koert van Ittersum
Cornell University and Georgia Institute of Technology
Date Posted: September 07, 2012
Accepted Paper Series

Impact of Energy Labeling on Consumer Buying Behavior of Air Conditioner
 Amit Jain , Aayush Garg and Sagar Singal
affiliation not provided to SSRN , affiliation not provided to SSRN and affiliation not provided to SSRN
Date Posted: September 07, 2012
Working Paper Series

Incl. Electronic Paper The Effect of Decision Makers’ Time Perspective on Intention-Behavior Consistency
Marketing Letters, 23 (1), 263-277, 2012
 Koert van Ittersum
Georgia Institute of Technology
Date Posted: September 07, 2012
Accepted Paper Series
14 downloads

Incl. Electronic Paper The Relationship between Attribute Importance and Attribute-Valuation Functions
Organizational Behavior and Human Decision Processes, 119, 89-102, September 2012
 Koert van Ittersum and Joost M. E. Pennings
Georgia Institute of Technology and Maastricht University
Date Posted: September 07, 2012
Accepted Paper Series
10 downloads

Incl. Electronic Paper Do Marketing Campaigns Produce Multichannel Buying and More Profitable Customers? A Field Experiment
 Elisa Montaguti , Scott Neslin and Sara Valentini
Department of Management , Dartmouth College - Tuck School of Business and University of Bologna
Date Posted: September 06, 2012
Working Paper Series
189 downloads

Incl. Electronic Paper Does Food Marketing Need to Make Us Fat? A Review and Solutions
Nutrition Reviews, Forthcoming
 Pierre Chandon and Brian Wansink
INSEAD and Cornell University
Date Posted: September 04, 2012
Accepted Paper Series
144 downloads

Incl. Electronic Paper Crisis Phenomena in the Process of Formation of a Market Portfolio
 Vigen Babkenovich Minasyan
Russian Presidential Academy of National Economy and Public Administration
Date Posted: September 01, 2012
Last Revised: September 04, 2012
Working Paper Series
47 downloads

Incl. Electronic Paper An Information Approach to Trademarks
Georgetown Law Journal, Vol. 100, No. 6, (2012)
 Deven R. Desai
Thomas Jefferson School of Law
Date Posted: August 31, 2012
Accepted Paper Series
51 downloads


 

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