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SSRN eLibrary Statistics:

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Abstracts: 484,343
Full Text Papers: 393,706
Authors: 226,701
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  Last 12 months: 		68,955

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To date: 65,930,607
Last 12 months: 11,186,469
Last 30 days: 1,057,644

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  References: 		238,981
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  Footnotes: 		77,812
Total Footnotes: 8,534,471


SSRN eLibrary Search Results
JEL Code: M30
129,444 Total downloads
Showing Papers 351 - 400 of 554
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Incl. Electronic Paper Is Marketing Good for Democracy?
Nikkei Business Management, Spring 2008
Andrew J. Sutter
Rikkyo University, College of Law and Politics
Date Posted: March 17, 2009
Accepted Paper Series
91 downloads

Incl. Electronic Paper Investing for Retirement: The Moderating Effect of Fund Assortment Size on the 1/N Heuristic
Journal of Marketing Research, Forthcoming
 Maureen Morrin , Jeff Inman , Susan M. Broniarczyk , Gergana Y. Nenkov and Jonathan Reuter
Rutgers University - Marketing , University of Pittsburgh - Marketing Group , University of Texas at Austin - Marketing , Boston College - Carroll School of Management and Boston College - Department of Finance
Date Posted: March 12, 2009
Last Revised: February 22, 2012
Accepted Paper Series
258 downloads

Incl. Electronic Paper Creating Contagious: How Social Networks and Item Characteristics Combine to Drive Persistent Social Epidemics
 Andrew T. Stephen and Jonah A. Berger
University of Pittsburgh and University of Pennsylvania - Marketing Department
Date Posted: March 06, 2009
Last Revised: January 04, 2012
Working Paper Series
347 downloads

Incl. Electronic Paper On the Interaction between Demand Substitution and Production Changeovers
Manufacturing, Services and Operations Management, Vol. 12, No. 4, , pp. 682-691, Fall 2010
Milind Dawande , Srinagesh Gavirneni , Yinping Mu , Suresh Sethi and Chelliah Srishkandarajah
University of Texas at Dallas - Department of Information Systems & Operations Management , Cornell University - Samuel Curtis Johnson Graduate School of Management , University of Science and Technology of China (USTC) , University of Texas at Dallas - Naveen Jindal School of Management and University of Texas at Dallas - Naveen Jindal School of Management
Date Posted: March 06, 2009
Last Revised: October 27, 2010
Accepted Paper Series
113 downloads

Survival in Markets with Network Effects: Product Compatibility and Order-of-Entry Effects
Journal of Marketing, Vol. 74, No. 4, pp. 1-14
 Qi Wang , Yubo Chen and Jinhong Xie
Binghamton University , University of Arizona - Eller College of Management and University of Florida - Warrington College of Business Administration
Date Posted: January 29, 2009
Last Revised: November 24, 2010
Accepted Paper Series

Incl. Electronic Paper Profitable Pricing Decisions
Economics of Money, Banking and Finance, First International Conference on Social Sciences, Izmir, Turkey, Vol. 5, pp. 21-22, August 2008
 Tureac Cornelia and Turtureanu Anca Gabriela
affiliation not provided to SSRN and Universitatea Danubius
Date Posted: January 15, 2009
Accepted Paper Series
80 downloads

Incl. Electronic Paper The Dirt on Coming Clean: Perverse Effects of Disclosing Conflicts of Interest
 Daylian M. Cain , George Loewenstein and Don A. Moore
Yale School of Management , Carnegie Mellon University - Department of Social and Decision Sciences and University of California, Berkeley - Haas School of Business
Date Posted: January 12, 2009
Working Paper Series
660 downloads

Strategic Service Pricing and Yield Management
 Ramarao Desiraju and Steven M. Shugan
University of Central Florida - College of Business Administration and University of Florida - Warrington College of Business Administration
Date Posted: January 07, 2009
Working Paper Series

Incl. Electronic Paper Work-Life Balance Perspectives of Future Marketing Professionals
Services Marketing Quarterly, Vol. 31, No. 4, pp. 434-447, 2010
 Katherine Taken Smith
Murray State University - College of Business
Date Posted: January 03, 2009
Last Revised: November 07, 2010
Accepted Paper Series
249 downloads

Technohesion
 L. L. K. Lim and Anthony Thorpe
School of Business and Social Sciences, Roehampton University and School of Education, Roehampton University
Date Posted: December 27, 2008
Working Paper Series

Incl. Electronic Paper An Analysis of E-Commerce: E-Risk, Global Trade, and Cybercrime
 Katherine Taken Smith
Murray State University - College of Business
Date Posted: December 14, 2008
Working Paper Series
452 downloads

Incl. Electronic Paper Social Networks that Matter: Twitter Under the Microscope
 Bernardo A. Huberman , Daniel M. Romero and Fang Wu
Hewlett-Packard Laboratories , Hewlett-Packard Laboratories, Bristol and HP Labs
Date Posted: December 12, 2008
Working Paper Series
8674 downloads

Incl. Electronic Paper Improving Survey Completion Rates and Sample Representativeness Using Highly-Interesting Questions: A National Panel Experiment Comparing One and Two Stage Questions
 Jared M. Hansen , Scott M. Smith and Michael D. Geurts
University of North Carolina at Charlotte , Marriott School of Management, Brigham Young University and Brigham Young University - Department of Business Management
Date Posted: December 11, 2008
Last Revised: February 18, 2009
Working Paper Series
130 downloads

Comparing Price and Loyalty Effects between Online and Offline Channels in the Grocery Industry: The Moderating Effect of Product Characteristics
Departamento de Gestion de Empresas DT 85/07
 Marta Arce-Urriza and Javier Cebollada
affiliation not provided to SSRN and Public University of Navarre, Spain
Date Posted: December 02, 2008
Last Revised: June 29, 2009
Working Paper Series
149 downloads

Incl. Fee Electronic Paper Intra- and Inter-Format Competition Among Discounters and Supermarkets
CEPR Discussion Paper No. DP6964
 Kathleen Cleeren , M. G. Dekimpe , Katrijn Gielens and Frank Verboven
Catholic University of Leuven (KUL) - Department of Applied Economics , Catholic University of Leuven (KUL) - Department of Applied Economics , Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and KU Leuven - Faculty of Business and Economics (FBE)
Date Posted: December 02, 2008
Working Paper Series
6 downloads

Incl. Electronic Paper Consumer Buying Behaviour in Fashion Retailling: Empirical Evidences
 Susana Azevedo , Maria Madalena Pereira , João J. M. Ferreira and Vilma Pedroso
University of Beira Interior , University of the Interior of Beira , University of Beira Interior and University of the Interior of Beira
Date Posted: November 19, 2008
Working Paper Series
731 downloads

Networks of Books - A Social Network Analysis of Amazon.Com Books
 Stefano Miraglia , Lukas Nowak and Rainer Breidenbach
Imperial College Business School , University of Cologne and University of Cologne
Date Posted: November 18, 2008
Working Paper Series

Incl. Electronic Paper Sales Forecasting with Financial Indicators and Experts' Input
Johnson School Research Paper Series No. #06-09, McCombs Research Paper Series No. IROM-08-09
 Vishal Gaur , Nikolay Osadchiy and Sridhar Seshadri
Cornell University - Samuel Curtis Johnson Graduate School of Management , Emory University Goizueta Business School and University of Texas at Austin - Red McCombs School of Business
Date Posted: November 13, 2008
Last Revised: October 26, 2009
Working Paper Series
400 downloads

Incl. Electronic Paper An Introduction to Privacy
 Andrew B. Serwin
The Lares Institute
Date Posted: November 04, 2008
Working Paper Series
119 downloads

Incl. Electronic Paper Price Points and Price Rigidity
Emory Law and Economics Research Paper No. 08-34, Bar Ilan Univ. Pub Law Working Paper No. 09-01
 Daniel Levy , Dongwon Lee , Haipeng (Allan) Chen , Robert J. Kauffman and Mark E. Bergen
Bar-Ilan University - Department of Economics , Korea University , Texas A&M University , Singapore Management University and University of Minnesota - Carlson School of Management
Date Posted: October 20, 2008
Last Revised: May 29, 2012
Working Paper Series
110 downloads

Incl. Electronic Paper Nonparallel Demand Increases in an Asymmetric Cournot Oligopoly
Applied Economics Letters, Vol. 16, 2009
 Yuqing Zheng and Harry M. Kaiser
RTI International - Headquarters - Research Triangle Park and Cornell University - School of Applied Economics and Management
Date Posted: October 15, 2008
Accepted Paper Series
25 downloads

Incl. Electronic Paper Brand History, Geography, and the Persistence of Brand Shares
Journal of Political Economy, Forthcoming
 Bart J. Bronnenberg , Sanjay K. Dhar and Jean-Pierre H. Dube
CentER, Tilburg University , University of Chicago - Marketing Management and University of Chicago - Booth School of Business
Date Posted: September 29, 2008
Last Revised: February 12, 2009
Accepted Paper Series
431 downloads

The Power of Touch: An Examination of the Effect of Duration of Physical Contact on the Valuation of Objects
Judgment and Decision Making, Vol. 3, No. 6, pp. 476-482, August 2008
James R. Wolf Jr. , Hal R. Arkes and Waleed A. Muhanna
Illinois State University , Ohio State University - Department of Psychology and The Ohio State University - Fisher College of Business
Date Posted: September 19, 2008
Last Revised: June 01, 2011
Accepted Paper Series

Incl. Electronic Paper Communication for SMEs: More than Polish Image Brochures (Kommunikation im Mittelstand: Mehr als polnische Imagebroschuren)
Pressesprecher, No. 6, pp. 28-29, June 2006
 Holger Sievert and Thomas Luedeke
MHMK University for Media and Communication and komm.passion GmbH
Date Posted: August 28, 2008
Last Revised: March 09, 2010
Accepted Paper Series
57 downloads

Incl. Electronic Paper IT-Enabled Organizational Agility and Sustainable Competitive Advantage
 One-Ki (Daniel) Lee , Vallabh Sambamurthy , Kai Lim and K. K. Wei
University of Massachussetts, Boston , Michigan State University - Department of Accounting & Information Systems , City University of Hong Kong (CityUHK) - Faculty of Business and affiliation not provided to SSRN
Date Posted: August 24, 2008
Working Paper Series
396 downloads

Incl. Electronic Paper An Analysis of the Marketing Strategy of Vicks Vaporub
Marketing Mastermind, pp. 9-17, April 2005
 Amit Banerji and Tarun Jain
affiliation not provided to SSRN and Supreme Court of India
Date Posted: August 11, 2008
Last Revised: December 23, 2008
Accepted Paper Series
856 downloads

Incl. Electronic Paper Securities Trading of Concepts (STOC)
 Ely Dahan , Adlar J. Kim , Andrew W. Lo , Tomaso Poggio and Nicholas T. Chan
UCLA Medical School Urology Research , Massachusetts Institute of Technology (MIT) , Massachusetts Institute of Technology (MIT) - Sloan School of Management , Massachusetts Institute of Technology (MIT) - Brain and Cognitive Sciences and AlphaSimplex Group, LLC
Date Posted: July 23, 2008
Last Revised: September 20, 2010
Working Paper Series
260 downloads

A Study of the Preference of Liquor Brands among Male Consumer at Daman City
 Rajesh Patel
affiliation not provided to SSRN
Date Posted: July 10, 2008
Working Paper Series

Incl. Electronic Paper The Convergence Model:Product Evolution Stages and Investment Strategies
Globsyn Journal of Management
 Debraj Datta and Mahua Datta
MSIT, West Bengal University of Technology and Institute of Business Management, Jadavpur University
Date Posted: July 03, 2008
Last Revised: August 05, 2008
Working Paper Series
258 downloads

Incl. Electronic Paper An Introspective Study of Local Diversities in Retail Purchase Behaviour to Formulate Retail Strategy for the Global Players
IIM Indore International Conference, December 2006, Proceedings
 Debraj Datta and Mahua Datta
MSIT, West Bengal University of Technology and Institute of Business Management, Jadavpur University
Date Posted: July 02, 2008
Last Revised: August 05, 2008
Working Paper Series
306 downloads

Incl. Electronic Paper Effects of Advertising and Product Placement on Television Audiences
 Kenneth C. Wilbur , Michelle Sovinsky Goeree and Geert Ridder
Duke University Fuqua School of Business , University of Southern California - Department of Economics and University of Southern California
Date Posted: June 26, 2008
Last Revised: October 03, 2012
Working Paper Series
2162 downloads

Incl. Electronic Paper Is One Long Tail Enough? (Cuando Una Long Tail No Es Suficiente)
 Guillermo de Haro , Jorge Sainz and Ignacio Somalo
affiliation not provided to SSRN , Universidad Rey Juan Carlos - Department of Applied Economics and affiliation not provided to SSRN
Date Posted: June 12, 2008
Working Paper Series
75 downloads

Incl. Electronic Paper Gorillas in Our Midst: Searching for King Kong in the Music Jungle
 Michael A. Einhorn
Fairleigh Dickinson University
Date Posted: May 29, 2008
Working Paper Series
131 downloads

Incl. Electronic Paper Attribute Evaluability and the Range Effect
Journal of Consumer Research, Vol. 32, December 2005
 Catherine Yeung and Dilip Soman
National University of Singapore (NUS) - Department of Marketing and University of Toronto - Department of Marketing
Date Posted: May 19, 2008
Accepted Paper Series
34 downloads

Incl. Electronic Paper Does Loving a Brand Mean Loving its Products? The Role of Brand-Elicited Affect in Brand Extension Evaluations
Journal of Marketing Research Vol. 42, November 2005
 Catherine Yeung and Robert S. Wyer
National University of Singapore (NUS) - Department of Marketing and affiliation not provided to SSRN
Date Posted: May 16, 2008
Accepted Paper Series
158 downloads

Incl. Electronic Paper The Influence of Customer Loyalty on Channel Specific Consumer Information Search and Consumer Complaining Behaviour (Der Einfluss von Kundenbindung auf das kanalspezifische Informations und Beschwerdeverhalten)
 Alexandra Daniela Zaugg and Natalie Jäggi
HolidayCheck AG and Institut of Information System Science
Date Posted: May 16, 2008
Working Paper Series
454 downloads

A Discussion of 'Importance of Past Performance: Empirical Evidence on Quality of E-Service Providers'
Contemporary Accounting Research, Vol. 25, No. 2, 2008
 Shane S. Dikolli
Duke University - Fuqua School of Business
Date Posted: May 14, 2008
Accepted Paper Series

Incl. Electronic Paper An Analysis of Students Satisfaction in a Higher Education Context
 Ciprian M. Ceobanu , Corneliu I. Munteanu , Claudia Bobalca and Oana D. Anton
Alexandru Ioan Cuza University Iasi , Alexandru Ioan Cuza University , Alexandru Ioan Cuza University and affiliation not provided to SSRN
Date Posted: May 14, 2008
Working Paper Series
788 downloads

Incl. Electronic Paper Affect, Appraisal, and Consumer Judgment
Journal of Consumer Research, Vol. 31, September 2004
 Catherine Yeung and Robert S. Wyer
National University of Singapore (NUS) - Department of Marketing and affiliation not provided to SSRN
Date Posted: May 13, 2008
Accepted Paper Series
66 downloads

Incl. Electronic Paper Anytime Versus Only: Mindsets Moderate the Effect of Expansive Versus Restrictive Frames on Promotion Evaluation
Journal of Marketing Research, Vol. 44, 2008
 Amar Cheema and Vanessa M. Patrick
University of Virginia (UVA), McIntire School of Commerce and University of Georgia - C. Herman and Mary Virginia Terry College of Business
Date Posted: May 12, 2008
Accepted Paper Series
73 downloads

Incl. Electronic Paper Surcharges and Seller Reputation
Journal of Consumer Research, Vol. 35, No. 1, 2008
 Amar Cheema
University of Virginia (UVA), McIntire School of Commerce
Date Posted: May 12, 2008
Accepted Paper Series
107 downloads

The Effect of Partitions on Controlling Consumption
Journal of Marketing Research, Vol. 44, 2008
 Amar Cheema and Dilip Soman
University of Virginia (UVA), McIntire School of Commerce and University of Toronto - Department of Marketing
Date Posted: May 12, 2008
Accepted Paper Series

Incl. Electronic Paper A Fundamental Formula for Leadership Efficiency - Weighting the Contribution of 'Marketing Paideia'
Journal of Strategic Marketing, Vol. 13, No. 1, pp. 61-77, 2005
 George S. Spais
Independent
Date Posted: May 06, 2008
Accepted Paper Series
137 downloads

Incl. Electronic Paper Channelspecific Consumer Complaint Behaviour: The Case of Online Complaining
 Alexandra Daniela Zaugg
HolidayCheck AG
Date Posted: April 23, 2008
Working Paper Series
329 downloads

Incl. Electronic Paper Basics of Dynamic Programming for Revenue Management
 Jean-Michel Chapuis
University of Paris 1
Date Posted: April 22, 2008
Working Paper Series
380 downloads

Incl. Electronic Paper Online Complaint Management @Swisscom: A Case Study
 Alexandra Daniela Zaugg
HolidayCheck AG
Date Posted: April 22, 2008
Working Paper Series
232 downloads

Incl. Electronic Paper A Conceptual Analysis of the E-Channel's Multifaceted Nature in the 21st Century
 Alexandra Daniela Zaugg
HolidayCheck AG
Date Posted: April 21, 2008
Working Paper Series
113 downloads

Incl. Electronic Paper Microsoft vs. Yahoo! in the Battle for Your Desktop
 Victor J. Cook Jr.
Tulane University - A.B. Freeman School of Business
Date Posted: March 17, 2008
Last Revised: October 25, 2012
Working Paper Series
289 downloads

Incl. Electronic Paper Choosing between Similar to What I Have Verses Different from What I Have: An Analysis of Consumers' Choice of a Late Entrant in Place of a Preferred Pioneer
 Maneesh Thakkar
Department of Marketing, Radford University
Date Posted: February 20, 2008
Working Paper Series
77 downloads

Ambush Marketing - New Zealand is in Search of Events to Host
 Owen J. Morgan
University of Auckland - Faculty of Business & Economics
Date Posted: February 19, 2008
Working Paper Series


 

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