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Full Text Papers: 393,496
Authors: 226,618
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Last 12 months: 11,172,344
Last 30 days: 1,065,092

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SSRN eLibrary Search Results
JEL Code: M30
129,148 Total downloads
Showing Papers 351 - 400 of 553
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Incl. Electronic Paper When the Product is Complex, Does the Advertisement's Conclusion Matter?
Journal of Business Research,Vol. 48, No. 1, pp. 55-62, 2000
Thomas Gruen , M.Kim Saxton and Michael Ahearne
University of Colorado at Colorado Springs , Indiana University Bloomington - Kelley School of Business and University of Houston - C.T. Bauer College of Business
Date Posted: April 06, 2010
Last Revised: April 13, 2010
Accepted Paper Series
48 downloads

Incl. Electronic Paper Price Points and Price Rigidity
Review of Economics and Statistics, Forthcoming, Emory Law and Economics Research Paper No. 11-93, Emory Public Law Research Paper No. 11-141, Mays Business School Research Paper No. 2012-36
Daniel Levy , Dongwon Lee , Haipeng (Allan) Chen , Robert J. Kauffman and Mark E. Bergen
Bar-Ilan University - Department of Economics , Korea University , Texas A&M University , Singapore Management University and University of Minnesota - Carlson School of Management
Date Posted: December 20, 2010
Last Revised: May 29, 2012
Accepted Paper Series
47 downloads

Incl. Electronic Paper The Risk of Using 'Customer Lifetime Value (CLV)' in Managing Marketing
Romanian international volume name: . Volume number: Volume XIII. Volume coordinators: D. Vlădeanu, M. Gâlea, T. Păduraru, M. Doncean. 2011. ISSN/ISBN: 978-973-702-863-1, p.66-73,
Talaba Monica
Alexandru Ioan Cuza University
Date Posted: February 18, 2013
Accepted Paper Series
46 downloads

Incl. Electronic Paper Anticipating E-Grocery Services Pre-Purchase Practices: Contrasting Trajectories in Households' Organisation
14th International EIRASS Conference on Recent Advances in Retailing and Services Science, EIRASS, San Francisco, US, June 29 - July 2, 2007
Ronan de Kervenoael , Selcen Ozturkcan and Didier Soopramanien Soopramanien
affiliation not provided to SSRN , Istanbul Bilgi University and affiliation not provided to SSRN
Date Posted: March 19, 2009
Working Paper Series
44 downloads

Incl. Electronic Paper Disaggregate Market Share Response Models
International Journal of Research in Marketing, Vol. 19, No. 3, pp. 253-266, 2002
Alexandru M. Degeratu , Wayne S. DeSarbo , M.Kim Saxton and Michael Ahearne
affiliation not provided to SSRN , Pennsylvania State University , Indiana University Bloomington - Kelley School of Business and University of Houston - C.T. Bauer College of Business
Date Posted: April 06, 2010
Working Paper Series
44 downloads

Incl. Electronic Paper Portrayal of Women in Indian Advertising: A Perspective
International Journal of Marketing and Technology, Vol. 3, No. 3, pp. 119-226, 2013
Sumanta Dutta
Dinabandhu Andrews Institute of Technology & Management
Date Posted: March 03, 2013
Last Revised: March 06, 2013
Accepted Paper Series
44 downloads

Incl. Electronic Paper Food Compensation: Do Exercise Ads Change Food Intake?
International Journal of Behavioral Nutrition and Physical Activity, Vol. 8, No. 6, 2011
Ellen van Kleef , Mitsuru Shimizu and Brian Wansink
Wageningen UR , affiliation not provided to SSRN and Cornell University
Date Posted: February 17, 2011
Accepted Paper Series
43 downloads

Incl. Electronic Paper Green New Product Development: The Pivotal Role of Product Greenness
IEEE Transactions on Engineering Management (2013), Volume 60, Issue 2, pp. 315-326
Paul H. Driessen , Bas Hillebrand , Robert A. W. Kok and Theo M. M. Verhallen
Radboud University Nijmegen - Institute for Management Research , Radboud University Nijmegen - Institute for Management Research , Radboud University Nijmegen - Institute for Management Research and Tilburg University - TiasNimbas Business School
Date Posted: February 09, 2013
Last Revised: April 22, 2013
Accepted Paper Series
43 downloads

Incl. Electronic Paper Get it? Got it! Good! Enhancing New Product Acceptance by Facilitating Resolution of Extreme Incongruity
Susan Jung Grant , Margaret C. Campbell and Ji Hoon Jhang
University of Colorado at Boulder - Leeds School of Business , University of Colorado at Boulder and affiliation not provided to SSRN
Date Posted: October 17, 2010
Working Paper Series
42 downloads

Incl. Electronic Paper Mediating Effects of Broadband Consumers’ Behavior in India
Marketology, Vol. 5, No. 3, pp. 1-16, 2010
Nakkeeran Senthilkumar , G. Thiyagarajan and Arockiasamy Arulraj
Anna University - Department of Management Studies , RBIEmpCoopBank and affiliation not provided to SSRN
Date Posted: November 20, 2010
Accepted Paper Series
41 downloads

Incl. Electronic Paper Do Yellow Price Tags Matter to Consumers? The Relationship Between the Presentation of the Price and the Reference Price
University of Tartu Faculty of Economics and Business Administration Working Paper No. 75 -2010
Tanel Mehine
University of Tartu - Faculty of Economics and Business Administration
Date Posted: August 18, 2010
Working Paper Series
40 downloads

Incl. Electronic Paper The Addition of Spiritual Dimension on Customer Value to Investigate the Relationship of Customer Value, Customer Satisfaction and Behavior Intention on Islamic Banks Saving Products in Indonesia
ASEAN Marketing Journal, June 2009, Vol. 1, No. 1
Adi Zakaria Afiff and Rifelly Dewi Astuti
Universitas Indonesia - Department of Management and Universitas Indonesia, Graduate School of Management
Date Posted: December 21, 2012
Accepted Paper Series
40 downloads

Incl. Electronic Paper An International Review of Cultural Consumption Research
Department of Management, Università Ca' Foscari Venezia Working Paper No. 12/2011,
Francesco Casarin and Anna Moretti
Ca Foscari University of Venice - Department of Management and Ca Foscari University of Venice - Department of Management
Date Posted: April 09, 2012
Working Paper Series
39 downloads

Incl. Electronic Paper Price Setting and Price Adjustment in Some European Union Countries: Introduction to the Special Issue
Bar-Ilan University Department of Economics Research Paper No. 2010-22
Daniel Levy and Frank Smets
Bar-Ilan University - Department of Economics and European Central Bank (ECB)
Date Posted: June 23, 2011
Working Paper Series
39 downloads

Incl. Electronic Paper On the Practical Use of Theoretical Intercultural Differentiation: The 'International Communication Dashboard' in Real Use in Product PR (Vom praktischen Nutzen theoretischer interkultureller Differenzierung: Das 'International Communication Dashboard' in der konkreten Anwendung bei Produkt-PR)
PR Magazin, No. 6, pp. 65-70, 2010
Bodo Kirf and Holger Sievert
Fachhochschule Salzburg (FHS) University of Applied Sciences and MHMK University for Media and Communication
Date Posted: June 21, 2010
Last Revised: July 05, 2010
Accepted Paper Series
37 downloads

Incl. Electronic Paper E-Learning - Opportunities in the Crisis: An Attempt at an Appraisal of Electronic Learning in Germany with Regards to Media Management and Pedagogy (E-Learning – Chance in der Krise: Versuch einer medienwirtschaftlichen und medienpädagogischen Bestandsaufnahme des elektronischen Lernens in Deutschland)
MW Zeitschrift für Medienwirtschaft und Medienmanagement, No. 2, pp. 28-32, April 2003,
Holger Sievert and Clemens Bohrer
MHMK University for Media and Communication and Goethe University Frankfurt
Date Posted: February 26, 2010
Last Revised: June 20, 2010
Working Paper Series
36 downloads

Incl. Electronic Paper Online Auctions and Multichannel Retailing
Ross School of Business Paper No. 1176
Jason N. Kuruzovich and Hila Etzion
Rensselaer Polytechnic Institute (RPI) - Lally School of Management & Technology and University of Michigan at Ann Arbor - Stephen M. Ross School of Business
Date Posted: August 07, 2012
Working Paper Series
36 downloads

Incl. Electronic Paper Second-Hand Shopping: Exploring Shopper Motivations and Retail Implications
Proceedings of the XI International Conference Marketing Trends, J. C. Andreani & U. Collesei, eds., 2012
Marco Galvagno
University of Catania
Date Posted: August 25, 2012
Accepted Paper Series
36 downloads

Incl. Electronic Paper The Heterogeneous P-Median for Categorization Based Clustering
Psychometrika, Forthcoming, Georgetown McDonough School of Business Research Paper No 2012-11
Simon J. Blanchard , Daniel Aloise and Wayne S. DeSarbo
Georgetown University - Robert Emmett McDonough School of Business , Universidade Federal do Rio Grande do Norte and Pennsylvania State University
Date Posted: March 31, 2012
Last Revised: November 01, 2012
Accepted Paper Series
36 downloads

Incl. Electronic Paper A Study of Consumer’s Perception for Apparel Retail Outlets in Terms of Visual Merchandising in Ahmedabad
New Perspectives in Marketing Communications, Eds. Sanjay Jain, Jayesh Aagja, Ashwini K. Awasthi, Institute of Management, Nirma University, Himalaya Publishing House, Mumbai, 2013, pp.16-36 © Nirma University, Ahmedabad,
Neha Mehta and Pawan K. Chugan
L. J. Institute of Management Studies and Nirma University - Institute of Management
Date Posted: February 16, 2013
Last Revised: April 01, 2013
Accepted Paper Series
34 downloads

Incl. Electronic Paper A Study of the Online Retail Market with Respect to India vis-à-vis the United States of America
Yuvraj Samant
National Law University, Jodhpur
Date Posted: March 11, 2013
Working Paper Series
34 downloads

Incl. Electronic Paper Attribute Evaluability and the Range Effect
Journal of Consumer Research, Vol. 32, December 2005
Catherine Yeung and Dilip Soman
National University of Singapore (NUS) - Department of Marketing and University of Toronto - Department of Marketing
Date Posted: May 19, 2008
Accepted Paper Series
34 downloads

Incl. Electronic Paper Comparison between Customer Lifetime Value (CLV) and Traditional Measurement Tools of Customer Value
Romanian international volume name: Turismul rural românesc în contextul dezvoltării durabile. Volume number: Volume XIII. Coordinators: I. Moraru, I. Talabă, A. Haller, D. Ungureanu, 2011. ISSN/ISBN: 978-973-702-858-7, p.122-131 ,
Talaba Monica
Alexandru Ioan Cuza University
Date Posted: February 18, 2013
Accepted Paper Series
34 downloads

Incl. Electronic Paper Evaluation of the Advance Booking Scheme Launched by Pioneer Hi-Bred International Seeds
Pragyaan: Journal of Management, Vol. 7, Issue 1, June 2009
Saurabh Singh
G. B. Pant University of Agriculture and Technology - College of Agribusiness Management
Date Posted: December 27, 2009
Last Revised: September 18, 2012
Accepted Paper Series
34 downloads

Incl. Electronic Paper Hard Competition: PR Education in Switzerland and Austria (Harter Wettbewerb: PR Ausbildung in der Schweiz und in Oesterreich)
pr karriere, No. 1, pp. 24-26, 2006
Holger Sievert
MHMK University for Media and Communication
Date Posted: October 30, 2007
Last Revised: July 05, 2010
Accepted Paper Series
34 downloads

Incl. Electronic Paper The Power of Pink: Cause-Related Marketing and the Impact on Breast Cancer
Journal of American College of Radiology, Vol. 6, pp. 26-32, 2009
Jennifer A. Harvey and Michal Ann Strahilevitz
Department of Radiology and Golden Gate University - Ageno School of Business
Date Posted: December 19, 2010
Accepted Paper Series
34 downloads

Incl. Electronic Paper Der Beitrag der Service-Dominant Logic zur Weiterentwicklung der Markenführung (The Service-Dominant Logic's Contribution to Further Develop Brand Management)
Die Betriebswirtschaft, Forthcoming
Jan Drengner , Steffen Jahn and Hansjörg Gaus
Chemnitz University of Technology (CUT) , Chemnitz University of Technology and Saarland University
Date Posted: December 19, 2012
Accepted Paper Series
33 downloads

Incl. Electronic Paper Consumer Behaviour and Firms Strategies: The Role of Context (Comportamento del Consumatore e Scelte Strategiche delle Imprese: Il Ruolo del Contesto)
F. Cabiddu, COMPORTAMENTO DEL CONSUMATORE E SCELTE STRATEGICHE DELLE IMPRESE: IL RUOLO DEL CONTESTO, 2007
Francesca Cabiddu
Universita di Cagliari
Date Posted: February 07, 2012
Last Revised: February 16, 2012
Accepted Paper Series
31 downloads

Incl. Electronic Paper Customer Segments as Moving Targets: Integrating Customer Value Dynamism into Segment Instability Logic
Industrial Marketing Management 36 (2007) 810-822
Christopher Phillips Blocker and Daniel Flint
Baylor University and affiliation not provided to SSRN
Date Posted: July 22, 2012
Accepted Paper Series
31 downloads

Incl. Electronic Paper Happily (Mal)Adjusted: Cosmopolitan Identity and Expatriate Adjustment
International Journal of Research in Marketing, December 2012, Forthcoming
Amir Grinstein and Luc Wathieu
Ben-Gurion University of the Negev - School of Management and Georgetown University - Department of Marketing
Date Posted: March 27, 2012
Accepted Paper Series
31 downloads

Incl. Electronic Paper Customer Lifetime Value (CLV) Estimation – Case Study
Romanian name of international volume: Progrese în teoria deciziilor economice în condiţii de risc şi incertitudine. Volume number: Volume XVII. Coordinators:I. Talabă, G. Tacu, T. Păduraru, R. Rachieru, ISSN/ISBN: 978-973-702-948-5, p.75-81,
Talaba Monica
Alexandru Ioan Cuza University
Date Posted: February 18, 2013
Accepted Paper Series
29 downloads

Incl. Electronic Paper Econometric Modeling of Competitive Markets and Market Response (Ekonometrik Rekabet Modelleme, Pazar Tepki Analizi Ve Talep Tahmini)
Cenk Kocas and Selcen Ozturkcan
affiliation not provided to SSRN and Istanbul Bilgi University
Date Posted: March 19, 2009
Working Paper Series
29 downloads

Incl. Electronic Paper Management in Financial Crisis, Causes and Solutions
International Conference on Management, Innovation and Entrepreneurship, February 2011
Hamed Ahmadinia , Javad Afrasiabishani and Reza Daghani
Islamic Azad University - Management and Accounting Faculty - Shahre E. Ray Branch , Islamic Azad University, Tehran Central Branch - Management Faculty and TMU
Date Posted: December 11, 2011
Last Revised: March 01, 2012
Accepted Paper Series
29 downloads

Incl. Electronic Paper Price Points and Price Rigidity
Bar-Ilan University Department of Economics Research Paper No. 2010-21
Daniel Levy , Dongwon Lee , Haipeng (Allan) Chen , Robert J. Kauffman and Mark E. Bergen
Bar-Ilan University - Department of Economics , Korea University , Texas A&M University , Singapore Management University and University of Minnesota - Carlson School of Management
Date Posted: June 23, 2011
Working Paper Series
29 downloads

Incl. Electronic Paper Price Setting and Price Adjustment in Some European Union Countries: Introduction to the Special Issue
Managerial and Decision Economics, Forthcoming
Daniel Levy and Frank Smets
Bar-Ilan University - Department of Economics and European Central Bank (ECB)
Date Posted: December 22, 2010
Accepted Paper Series
29 downloads

Incl. Electronic Paper Straightforward Information Sold Separately: Why Current Regulation Fails to Adequately Protect Children from Deceptive and Unfair Advertising
Journal of Technology Law & Policy, Vol. 14, No. 2, p. 107, 2009
Keith A. Gorgos
SUNY Buffalo Law School
Date Posted: May 13, 2011
Last Revised: May 02, 2013
Accepted Paper Series
29 downloads

Incl. Electronic Paper Why Do Restaurant Customers Engage in Negative Word-of-Mouth?
ESIC Market Economic and Business Journal, Vol. 43, Issue 2, May-August 2012, 259-280
Beatriz Moliner-Velazquez and María Fuentes Blasco
Universidad de Valencia and Universidad Pablo Olavide
Date Posted: October 26, 2012
Last Revised: October 29, 2012
Accepted Paper Series
29 downloads

Incl. Electronic Paper Sustainability for Hispanics in California: Do They Really Care?
Global Journal of Business Research, v. 7 (2) pp. 103-112, 2013
Mary Beth McCabe , Ramon Corona and Richard Weaver
National University , National University and National University
Date Posted: January 29, 2013
Accepted Paper Series
28 downloads

Incl. Electronic Paper Does Higher Transparency Lead to More Search in Online Auctions?
Production and Operations Management, Forthcoming
Ernan Haruvy , Peter T. L. Popkowski Leszczyc and Yu Ma
University of Texas at Dallas - Naveen Jindal School of Management , University of Alberta - Department of Marketing, Business Economics & Law and University of Alberta - Department of Marketing, Business Economics & Law
Date Posted: February 25, 2012
Accepted Paper Series
27 downloads

Incl. Electronic Paper Organic Food Consumer in Romania
Andrei Cosmin Dumea and Andreia G. Andrei
Alexandru Ioan Cuza University of Iasi - Faculty of Economics and Business Administration and Alexandru Ioan Cuza University
Date Posted: February 21, 2012
Working Paper Series
27 downloads

Incl. Electronic Paper Of Brands and Barriers: Branding in Competition Law Merger Analysis
Conference of the New Zealand Association of Economists, 2006, Victoria Univ. of Wellington law Faculty Research Paper No. Laws 489
David A. Peters
affiliation not provided to SSRN
Date Posted: June 17, 2011
Working Paper Series
26 downloads

Incl. Electronic Paper Statistical Mechanics of Neocortical Interactions: Portfolio of Physiological Indicators

Date Posted: December 18, 2006
Working Paper Series
26 downloads

Incl. Electronic Paper An Odd Couple: Current Trends in General Managers' and PR Professionals' Perceptions of Communication in Corporate Management (Ungleiche Brüder: Aktuelle Einstellungen Von General Managern Und Pr-Verantwortlichen Zur Unternehmensführung Durch Kommunikation)
Zeitschrift für Führung und Organisation (ZFO), Vol. 74, No. 3, pp. 171-173, 2005,
Holger Sievert and Arne Westermann
MHMK University for Media and Communication and Westermann Kommunikation
Date Posted: March 10, 2010
Last Revised: December 01, 2011
Accepted Paper Series
25 downloads

Incl. Electronic Paper Nonparallel Demand Increases in an Asymmetric Cournot Oligopoly
Applied Economics Letters, Vol. 16, 2009
Yuqing Zheng and Harry M. Kaiser
RTI International - Headquarters - Research Triangle Park and Cornell University - School of Applied Economics and Management
Date Posted: October 15, 2008
Accepted Paper Series
25 downloads

Incl. Electronic Paper Searching for a Needle in a Haystack: Trying to Identify the Illusive Moderators of Leadership Behaviors
Journal of Management, Vol. 21, No. 3, pp. 422-470, 1995
Philip M. Podsakoff , Scott B. MacKenzie , Michael Ahearne and William H. Bommer
Indiana University Bloomington - Department of Management , Kelley School of Business , University of Houston - C.T. Bauer College of Business and affiliation not provided to SSRN
Date Posted: April 07, 2010
Last Revised: August 23, 2012
Accepted Paper Series
25 downloads

Incl. Electronic Paper Competitive Targeted Marketing
ISER Discussion Paper No. 834
Hang-Hyun Jo and Jeong-Yoo Kim
Aalto University School of Science and Kyung Hee University - Department of Economics
Date Posted: March 27, 2012
Working Paper Series
24 downloads

Incl. Electronic Paper Organizational Capacity for Change and Strategic Ambidexterity: Flying the Plane While Rewiring It
European Journal of Marketing, Vol. 42 No. 9/10, pp. 915-926, 2008
Christopher Phillips Blocker and William Q. Judge Jr.
Baylor University and Old Dominion University
Date Posted: July 22, 2012
Accepted Paper Series
24 downloads

Incl. Electronic Paper Social E-Atmospherics in Practice (or Not): A French and Turkish Web Designers' Perspectives
8th International Marketing Trends Congress, January 16-17 2009, Venice
Christophe Bisson , Ronan de Kervenoael and Selcen Ozturkcan
Kadir Has University , affiliation not provided to SSRN and Istanbul Bilgi University
Date Posted: March 19, 2009
Working Paper Series
24 downloads

Incl. Electronic Paper Anticipating E-Grocery Pre-Purchase Practices: Contrasting Trajectories in Households' Organisation
Journal of Retailing and Consumer Services, Forthcoming
Ronan de Kervenoael , Selcen Ozturkcan and Didier Soopramanien Soopramanien
affiliation not provided to SSRN , Istanbul Bilgi University and affiliation not provided to SSRN
Date Posted: March 18, 2009
Last Revised: May 17, 2009
Accepted Paper Series
23 downloads

Incl. Electronic Paper Estimating Causal Installed-Base Effects: A Bias-Correction Approach
NET Institute Working Paper No. 11-22
Sridhar Narayanan and Harikesh Nair
Stanford Graduate School of Business and Stanford University - Graduate School of Business
Date Posted: November 24, 2011
Working Paper Series
23 downloads


 

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