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SSRN eLibrary Search Results
JEL Code: M31
572,610 Total downloads
Showing Papers 351 - 400 of 2,446
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Incl. Electronic Paper Beyond the More the Merrier: The Variety Effect and Consumer Heterogeneity in System Markets
Sun, Li, Surendra Rajiv and Junhong Chu. 2016. International Journal of Research in Marketing, 33(2), Forthcoming
Li Sun , Surendra Rajiv and Junhong Chu
Zayed University , Independent and NUS Business School
Date Posted: May 05, 2015
Accepted Paper Series
1 downloads

Incl. Electronic Paper Price Promotion Literacy and Numeracy: How Well Do Consumers Understand Price Promotion Communication?
PJ Tan and Svetlana Bogomolova
Ehrenberg-Bass Institute for Marketing Science and Ehrenberg-Bass Institute for Marketing Science
Date Posted: May 04, 2015
Working Paper Series
2 downloads

Incl. Electronic Paper Gamification Design for Mobile Marketing Effectiveness
Charles Hofacker , Ko de Ruyter , Nicholas H. Lurie , Puneet Manchanda and Jeff Donaldson
Florida State University , Maastricht University - Department of Marketing & Supply Chain Management , University of Connecticut School of Business , University of Michigan, Stephen M. Ross School of Business and Gamestop, Inc.
Date Posted: May 01, 2015
Working Paper Series
13 downloads

Incl. Electronic Paper Product Quality in a Distribution Channel with Inventory Risk
Kinshuk Jerath , Sang-Hyun Kim and Robert Swinney
Columbia University - Columbia Business School , Yale School of Management and Duke University
Date Posted: April 30, 2015
Working Paper Series
10 downloads

Incl. Electronic Paper Bayesian Analysis of Heterogeneous Mediation
Tatiana Dyachenko and Greg M. Allenby
Georgetown University - McDonough School of Business and Ohio State University (OSU) - Department of Marketing and Logistics
Date Posted: April 29, 2015
Working Paper Series
6 downloads

Incl. Electronic Paper Entwicklung und Gestaltung der Werbekommunikation im Automobilmarkt: Eine Inhaltsanalyse der Werbeanzeigen von Mercedes-Benz (Development and Composition of Marketing Communication Activities in the Automotive Industry: A Content Analysis of Print Advertisements of Mercedes-Benz)
Proceedings International Marketing Trends Conference 2015
Timm Trefzger , Oxana Kleinöder , Christian Baccarella , Christian W. Scheiner and Kai-Ingo Voigt
Friedrich-Alexander-University of Erlangen-Nuremberg , Independent , Friedrich-Alexander-University of Erlangen-Nuremberg , University of Luebeck and University of Erlangen-Nuremberg
Date Posted: April 24, 2015
Accepted Paper Series
3 downloads

Incl. Electronic Paper Does a Public Campaign Influence Debit Card Usage? Evidence from the Netherlands
De Nederlandsche Bank Working Paper No. 470
Nicole Jonker , Mirjam Plooij and Johan Verburg
De Nederlandsche Bank (DNB) , De Nederlandsche Bank and CBS
Date Posted: April 21, 2015
Working Paper Series
2 downloads

Incl. Electronic Paper R&D and Marketing NPD Cooperation: Antecedents and Consequences in Russian Companies
Kirill Veselov and Denis Fomenkov
National Research University Higher School of Economics and National Research University Higher School of Economics
Date Posted: April 20, 2015
Working Paper Series
8 downloads

Incl. Electronic Paper For the Development of Effective HRM Systems: Inter-Relationships between HRM Practices Using Correlation Analysis
Uysal, Gürhan (2012). For the Development of Effective HRM Systems: Inter-relationships between HRM Practices Using Correlation Analysis. World Review of Entrepreneurship, Management and Sustainable Development, 8(1), pp.1-12.,
Gürhan Uysal
Ondokuz Mays University
Date Posted: April 18, 2015
Accepted Paper Series
2 downloads

Incl. Electronic Paper Identification and Estimation of Forward-Looking Behavior: The Case of Consumer Stockpiling
Andrew Ching and Matthew Osborne
University of Toronto - Rotman School of Management and University of Toronto at Mississauga - Department of Management
Date Posted: April 15, 2015
Working Paper Series
18 downloads

Applying Configurational Theory to Build a Typology of Ethnocentric Consumers
International Marketing Review, Forthcoming
Sven Feurer , Elisa Baumbach and Arch G. Woodside
Karlsruhe Institute of Technology (KIT), Institute of Information Systems and Marketing (IISM) , University of Mannheim - Department of Marketing and Boston College - Department of Marketing
Date Posted: April 14, 2015
Accepted Paper Series

Incl. Electronic Paper A Brand Culture Approach to Chinese Cultural Heritage Brands
Schroeder, J. E., Borgerson, J. L. and Wu, Z. (2015), A Brand Culture Approach to Chinese Cultural Heritage Brands, Journal of Brand Management, Forthcoming.
Jonathan E. Schroeder , Janet L. Borgerson and ZhiYan Wu
Rochester Institute of Technology , Rochester Institute of Technology and Shanghai International Business and Economics University (Formerly Known as Shanghai Institute of Foreign Trade) - School of Management
Date Posted: April 13, 2015
Accepted Paper Series
6 downloads

Incl. Electronic Paper Customers: What You Need to Know, and How You Find It
John G. Dawes
University of South Australia - Ehrenberg-Bass Institute
Date Posted: April 11, 2015
Working Paper Series
3 downloads

Incl. Electronic Paper Customer Lifetime Value and the Austrian School Tradition
Gerasimos Lianos and Igor Sloev
Southwestern University of Finance and Economics and National Research University Higher School of Economics
Date Posted: April 11, 2015
Working Paper Series
2 downloads

Incl. Electronic Paper Использование инновационных каналов маркетинговых коммуникаций и методов анализа неструктурированной информации для оптимизации Интернет-маркетинга вуза (The Use of Innovative Channels for Marketing Communications and Methods of Analysis of Unstructured Information for Optimizing the Internet-Marketing University)
Экономика образования (Economic of education), ISSN 1609-4654, №1, 2015, p. 50-60,
Irina Andreevna Krutiy
Modern University for the Humanities
Date Posted: April 09, 2015
Accepted Paper Series
2 downloads

Incl. Electronic Paper Análisis de Regresión Logística para Investigación de Mercados (Logistic Regression Analysis for Marketing Research)
Nelcy Rocío Escobar Moreno
National University of Colombia
Date Posted: April 08, 2015
Working Paper Series
5 downloads

Incl. Electronic Paper Análisis de Regresión para Investigación de Mercados (Correlation Analysis for Positioning of Brands)
Nelcy Rocío Escobar Moreno
National University of Colombia
Date Posted: April 08, 2015
Working Paper Series
1 downloads

Incl. Electronic Paper Estudio de Caso – Comunicaciones de Mercadeo para el Sector Healthcare de la Compañía Philips Colombiana S.A.S (Case Study – Marketing Communications for the Healthcare Sector of the Company Philips Colombiana S.A.S)
José Manuel Villamarín García and Julian Ramirez-Angulo
National University of Colombia and National University of Colombia
Date Posted: April 08, 2015
Working Paper Series
3 downloads

Incl. Electronic Paper ANÁLISIS DE CORRESPONDENCIAS PARA EL POSICIONAMIENTO DE MARCAS (Correlation Analysis for Positioning of Brands)
Nelcy Rocío Escobar Moreno
National University of Colombia
Date Posted: April 08, 2015
Working Paper Series
6 downloads

Incl. Electronic Paper Análisis de conglomerados para la segmentación de mercados (Cluster Analysis for Market Segmentation)
Nelcy Rocío Escobar Moreno
National University of Colombia
Date Posted: April 08, 2015
Working Paper Series
6 downloads

Incl. Electronic Paper Customer Value Creating and Customer Profitability Modeling
Application of knowledge in process of business dynamization in Central Europe: the proceedings of the 5th international scientific conference on trade, international business and tourism: 16-17 october 2014, Mojmírovce, Slovak Republic / compiled by: Peter Drábik, Paulína Krnáčová ; editors: ,
Milan Oresky
University of Economics in Bratislava
Date Posted: April 07, 2015
Working Paper Series
14 downloads

Incl. Electronic Paper Human Resource Management in US, Europe and Asia: Differences and Characteristics
Uysal, Gürhan (2009). Human Resource Management in USA, Europe and Asia: Differences and Characteristics, Journal of American Academy of Business, Cambridge, 14(1), March, pp.112-117.,
Gürhan Uysal
Ondokuz Mays University
Date Posted: April 07, 2015
Accepted Paper Series
5 downloads

Incl. Electronic Paper Search Personalization Using Machine Learning
Hema Yoganarasimhan
Foster School of Business, University of Washington
Date Posted: April 06, 2015
Working Paper Series
18 downloads

Incl. Electronic Paper Rethinking the Company's Potential: A Real Way to Create Competitive Advantage
Social Economic Debates 2015, Vol. 4, No. 1
Argentina Velea
Dimitrie Cantemir Christian University
Date Posted: April 06, 2015
Accepted Paper Series
7 downloads

Incl. Electronic Paper Unintended Consequences of Promotions: Should Managers Worry About Consumer Stockpiling?
Manish Gangwar , Nanda S. Kumar and Ram C. Rao
Indian School of Business (ISB), Hyderabad , University of Texas at Dallas - Department of Marketing and The University of Texas at Dallas, Naveen Jindal School of Management
Date Posted: April 05, 2015
Last Revised: April 14, 2015
Working Paper Series
6 downloads

Incl. Electronic Paper Never Taken for Granted: Dual Status Model and Functional Location of Race and Ethnicity in Predicting Market Behavior in Sport Business
Sport Marketing in the New Millennium (Pitts, B, ed.). W.P. Carey School of Business, Arizona State University, Tempe, Arizona. 61-66, 2005
David W. Pan
Prince Sultan University
Date Posted: April 05, 2015
Accepted Paper Series
4 downloads

Incl. Electronic Paper Identifying Effective Hunters and Farmers in the Salesforce: A Dispositional-Situational Framework
Journal of the Academy of Marketing Science, Forthcoming
Thomas E DeCarlo and Son K. Lam
University of Alabama at Birmingham - Department of Marketing, Industrial Distribution & Economics and University of Georgia - Department of Marketing
Date Posted: March 30, 2015
Last Revised: April 03, 2015
Accepted Paper Series
3 downloads

Incl. Electronic Paper How Does Adoption of the Outlet Channel Impact Customers’ Spending in the Retail Stores: Conflict vs. Synergy?
Gonca Soysal and Lakshman Krishnamurthi
University of Texas at Dallas, Naveen Jindal School of Management and Northwestern University
Date Posted: March 30, 2015
Working Paper Series
23 downloads

The Importance of Starting Right: The Influence of Accurate Intuition on Performance in Salesperson-Customer Interactions
Journal of Marketing, Forthcoming
Zachary R Hall , Michael Ahearne and Harish Sujan
Texas Christian University - M.J. Neeley School of Business , University of Houston - C.T. Bauer College of Business and Tulane University
Date Posted: March 28, 2015
Accepted Paper Series

Incl. Electronic Paper The Impact of Organized Retailing on Unorganized Retailing in Emerging Economies
Columbia Business School Research Paper No. 15-38
Kinshuk Jerath , S. Sajeesh and Z. John Zhang
Columbia University - Columbia Business School , City University of New York, CUNY Baruch College, Zicklin School of Business and University of Pennsylvania - The Wharton School - Department of Marketing
Date Posted: March 28, 2015
Working Paper Series
26 downloads

Incl. Electronic Paper Keyword Management Costs and 'Broad Match' in Sponsored Search Advertising
Columbia Business School Research Paper No. 15-37
Wilfred Amaldoss , Kinshuk Jerath and Amin Sayedi
Duke University - Fuqua School of Business , Columbia University - Columbia Business School and Carnegie Mellon University - David A. Tepper School of Business
Date Posted: March 28, 2015
Working Paper Series
13 downloads

Incl. Electronic Paper Brands, Competition Law and IP
Cambridge University Press (2015) (Forthcoming)
Deven R. Desai , Ioannis Lianos and Spencer Weber Waller
Georgia Institute of Technology - Scheller College of Business , University College London - Faculty of Laws and Loyola University of Chicago, School of Law - Institute for Consumer Antitrust Studies
Date Posted: March 26, 2015
Accepted Paper Series
57 downloads

Incl. Electronic Paper Platforms: A Multiplicity of Research Opportunities
Ross School of Business Paper No. 1271, Columbia Business School Research Paper No. 15-33
S. Sriram , Puneet Manchanda , Mercedes Esteban-Bravo , Junhong Chu , Liye Ma , Minjae Song , Scott Shriver and Upender Subramanian
The Stephen M. Ross School of Business at the University of Michigan , University of Michigan, Stephen M. Ross School of Business , Universidad Carlos III de Madrid , NUS Business School , Carnegie Mellon University - David A. Tepper School of Business , Simon Graduate School of Business, University of Rochester , Columbia Business School - Marketing and University of Texas at Dallas - Department of Management
Date Posted: March 24, 2015
Last Revised: April 20, 2015
Working Paper Series
32 downloads

Incl. Electronic Paper On Contact Center Efficiency Gains Using Evalyze Voice Mining Platform
João Pires da Cruz and Rui M Monteiro
Closer, Consulting Ltd and Closer, Consulting Ltd.
Date Posted: March 22, 2015
Working Paper Series
7 downloads

Incl. Electronic Paper Empirical Study on the Impact of Service, Communication and Corporate Social Responsibility on the Image of Romanian Retail Brands
Dabija Dan-Cristian, Băbuţ Raluca, Empirical Study on the Impact of Service, Communication and Corporate Social Responsability on the Image of Romanian Retail Brands, Procedia – Social and Behavioral Sciences, Vol 109, 2014, pp. 906-912, ISSN 1877-0428, DOI: 10.1016/j.sbspro.2013.12.563,
Dan-Cristian Dabija and Raluca Băbuţ
Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing and Babes-Bolyai University - Faculty of Economics and Business Administration
Date Posted: March 20, 2015
Accepted Paper Series
3 downloads

Incl. Electronic Paper Measuring Clients’ Satisfaction Toward Shopping Centers – Empirical Evidences from Romania
Abrudan Ioana Nicoleta, Dabija Dan-Cristian, Measuring clients’ satisfaction toward shopping centers – Empirical evidences from Romania, Procedia Economics and Finance, Vol 15, 2014, pp.1243-1252, ISSN 2212-5671; doi:10.1016/S2212-5671(14)00584-X,
Ioana N. Abrudan and Dan-Cristian Dabija
Babes-Bolyai University and Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing
Date Posted: March 20, 2015
Accepted Paper Series
2 downloads

Incl. Electronic Paper Enhancing Consumers' Satisfaction and Loyalty of Retailers in Romania Through Store Ambiance and Communication
Dabija Dan-Cristian, Băbuţ Raluca, Enhancing Consumers' Satisfaction and Loyalty of Retailers in Romania through Store Ambiance and Communication, Procedia Economics and Finance, Vol 15, 2014, pp.371-382, ISSN 2212-5671; doi:10.1016/S2212-5671(14)00459-6,
Dan-Cristian Dabija and Raluca Băbuţ
Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing and Babes-Bolyai University - Faculty of Economics and Business Administration
Date Posted: March 20, 2015
Accepted Paper Series
6 downloads

Incl. Electronic Paper Citizens’ Satisfaction with Tariffs and Methods of Payment for Services Provided by Local Public Authorities. Empirical Evidence in Romania
International Conference: Financial World: Present and Outlooks, Procedia Economics and Finance, Forthcoming
Ciprian Marcel Pop , Raluca Băbuţ and Dan-Cristian Dabija
Babes-Bolyai University - Department of Marketing , Babes-Bolyai University - Faculty of Economics and Business Administration and Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing
Date Posted: March 20, 2015
Accepted Paper Series
5 downloads

Incl. Electronic Paper Assessing the Impact of Country of Origin Perception on Purchase: A Case of K-Pop
Janghyuk Lee
Korea University, Business School
Date Posted: March 20, 2015
Working Paper Series
32 downloads

Incl. Electronic Paper Exploring the Effectiveness of Loyalty Programs: A Retail Perspective in Dhaka City
North South Business Review, Volume 5, Number 1, December 2014
Anwar Sadat Shimul
North South University
Date Posted: March 20, 2015
Accepted Paper Series
5 downloads

Incl. Electronic Paper A Customer-Oriented Perspective on Retail Brand Equity in the Fashion Industry
Dabija Dan-Cristian, Pop Nicolae Al., Szentesi Silviu, A Customer-Oriented Perspective on Retail Brand Equity in the Fashion Industry, Industria Textilă, 65 (1), pp.37-46, 2014,
Dan-Cristian Dabija , Silviu Szentesi and Nicolae Al. Pop
Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing , Aurel Vlaicu University of Arad and Bucharest Academy of Economic Studies - Faculty of Marketing
Date Posted: March 19, 2015
Accepted Paper Series
4 downloads

Romanian Consumers’ Behaviour Towards Counterfeit Products
Dabija Dan-Cristian, Dinu Vasile, Tăchiciu Laurenţiu, Pop Ciprian-Marcel, Romanian consumers’ behaviour towards counterfeit products, Transformations in Business & Economics, 13 (2/32), 2014, pp.124-143, ISSN 1648-4460,
Dan-Cristian Dabija , Vasile Dinu , Laurentiu Tachiciu and Ciprian Marcel Pop
Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing , Bucharest Academy of Economic Studies , Bucharest Academy of Economic Studies - Faculty of Commerce and Babes-Bolyai University - Department of Marketing
Date Posted: March 19, 2015
Accepted Paper Series

Incl. Electronic Paper The Impact of the Marketing Mix and Sustainability on Shaping Consumer Preferences Towards Non-Food Stores
Dabija Dan-Cristian, Dinu Vasile, Abrudan Ioana Nicoleta, Postelnicu Cătălin, The Impact of the Marketing Mix and Sustainability on Shaping Consumer Preferences towards Non-Food Stores, Transformations in Business & Economics, 13 (3/33), 2014, pp.36-53; ISSN 1648-4460 ,
Dan-Cristian Dabija , Vasile Dinu , Ioana N. Abrudan and Catalin Postelnicu
Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing , Bucharest Academy of Economic Studies , Babes-Bolyai University and Babes-Bolyai University
Date Posted: March 19, 2015
Accepted Paper Series
7 downloads

Incl. Electronic Paper Ethical Responsibility of Neuromarketing Companies in Harnessing the Market Research – A Global Exploratory Approach
Amfiteatru Economic, 16 (35), pp. 26-40, February 2014
Nicolae Al. Pop , Dan-Cristian Dabija and Ana Maria Iorga
Bucharest Academy of Economic Studies - Faculty of Marketing , Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing and Bucharest University of Economics
Date Posted: March 19, 2015
Accepted Paper Series
6 downloads

Incl. Electronic Paper Reducing Loan Default Rate Among Microfinance Institutions (MFIs) in Ghana Through Innovative Product Design, Delivery and Efficient Loan Management
International Journal of Economics, Commerce and Management, Vol. III, Issue 3, March 2015
Augustine Damptey Owusu , Amos Oppong , Doris Agyeiwaa and Lucille Abruquah
University of Electronic Science and Technology of China (UESTC) - School of Economics and Management , University of Electronic Science and Technology of China (UESTC) - School of Economics and Management , University of Electronic Science and Technology of China (UESTC) - School of Economics and Management and University of Electronic Science and Technology of China (UESTC) - School of Economics and Management
Date Posted: March 17, 2015
Accepted Paper Series
7 downloads

Incl. Electronic Paper Profit Margin Ratio, Markup, Profit Margin Per Unit, Economic Profit, and Profitability as Objectives for the Firm: An Economic Point-of-View
Louis de Mesnard
University of Burgundy - Institute of Business Administration Dijon (IAE) - CREGO (EA 7317)
Date Posted: March 17, 2015
Working Paper Series
17 downloads

Incl. Electronic Paper Tehnici De Expresie Și Comunicare Internațională (Techniques of International Expression and Communication)
Luminita Soproni
University of Oradea
Date Posted: March 17, 2015
Working Paper Series
2 downloads

Incl. Electronic Paper Information Technology Adoption Models in Retailing Industry
International Journal of Management, Economics and Social Sciences, 2015, Vol. 4(1), pp.32-41.
Hsiang-Ting Su and Hsin-Pin Fu
National Kaohsiung First University of Science & Technology (NKFUST) and National Kaohsiung First University of Science & Technology (NKFUST)
Date Posted: March 16, 2015
Accepted Paper Series
12 downloads

Incl. Electronic Paper Marketing Spillovers of Location-Based Mobile Services
Zhuping Liu , Jason A. Duan and Frenkel Ter Hofstede
The University of Texas at Austin - Red McCombs School of Business , University of Texas at Austin and University of Texas at Austin - Red McCombs School of Business
Date Posted: March 16, 2015
Working Paper Series
21 downloads

Incl. Electronic Paper Impact of Internet and Social Media on Organizational Change of OTC Medicines Marketing Management
International Journal of Electronic Marketing and Retailing, Forthcoming
Vasja Roblek
Independent
Date Posted: March 15, 2015
Last Revised: March 22, 2015
Accepted Paper Series
6 downloads


 

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