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SSRN eLibrary Statistics:

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Abstracts: 563,544
Full Text Papers: 465,864
Authors: 261,419
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  Last 12 months:
63,955

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To date: 78,243,823
Last 12 months: 9,694,164
Last 30 days: 682,059

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Total References: 9,045,618
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5,983,464
Papers with
  Resolved
  Footnotes:
92,654
Total Footnotes: 9,169,322


SSRN eLibrary Search Results
JEL Code: M31
514,317 Total downloads
Showing Papers 351 - 400 of 2,234
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Incl. Electronic Paper Expanding Brand Personality Congruence to Brand Personality Fit: The Importance of Customer Value Proposition as a Moderating Fit on Brand Performance
ASEAN Marketing Journal, December 2013, Vol. V, No. 2, Universitas Indonesia, Graduate School of Management Research Paper Forthcoming
ardi wirdamulia and Adi Zakaria Afiff
Universitas Indonesia and Universitas Indonesia - Department of Management
Date Posted: September 01, 2014
Accepted Paper Series
1 downloads

Incl. Electronic Paper Channel Choice in the 21st Century: The Hidden Role of Distribution Services
Roger Betancourt , Raquel Chocarro , Monica Cortinas , Margarita Elorz and Jose Miguel Mugica
University of Maryland - Department of Economics , University of Navarra , Public University of Navarre , University of Navarra and University of Navarra
Date Posted: August 30, 2014
Working Paper Series
2 downloads

Incl. Electronic Paper Market Vision and Market Visioning Competence: Impact on Early Performance for Radically-New, High-Tech Products
Journal of Product Innovation Management 27(3): 500-518, 2010
Susan E. Reid and Ulrike de Brentani
Bishop's University and Concordia University, Quebec
Date Posted: August 29, 2014
Accepted Paper Series
2 downloads

Incl. Electronic Paper Attitude of Mobile Phone Subscribers Towards Mobile Services in Uttarakhand
Journal of Empirical Research in Management (JERM), Volume 1, Number 1, 2012. pp.26-29.
Mamta Bhatt and Dr. Atul Bamrara
Hemwati Nandan Bahuguna (HNB) Garhwal University and HNB Garhwal University (A Central University)
Date Posted: August 29, 2014
Working Paper Series
1 downloads

Incl. Electronic Paper The Role of Quick Response (QR) Codes in Print Media
Füsun F. Gönül , Chun Qiu and Evan Zhou
Slippery Rock University , McGill University - Desautels Faculty of Management and McGill University
Date Posted: August 28, 2014
Working Paper Series
1 downloads

Incl. Electronic Paper The Importance of Intercultural Competence in the Development of Successful International Businesses
Hanjo Hamann
Max Planck Society for the Advancement of the Sciences - Max Planck Institute for Research on Collective Goods
Date Posted: August 26, 2014
Working Paper Series
1 downloads

Incl. Electronic Paper The Model of Contemporary Marketing Practices (CMP) in the Russian Market: Evidence from Empirical Research
Higher School of Economics Research Paper No. WP BRP 21/MAN/2014
Vera Rebiazina and Olga Tretyak
National Research University Higher School of Economics and National Research University Higher School of Economics
Date Posted: August 26, 2014
Working Paper Series
3 downloads

Incl. Electronic Paper Place of Origin Effect: A Source of Entrepreneurship Development in North East India
Anubhuti Deorah and Debosree Sarma
Gauhati University - Department of Business Administration and Gauhati University - Department of Business Administration
Date Posted: August 25, 2014
Working Paper Series
2 downloads

Incl. Electronic Paper An Equilibrium Analysis of Daily Deal Strategies: When Should a Daily Deal Website Display Deal Sales?
Upender Subramanian and Ram C. Rao
University of Texas at Dallas - Department of Management and The University of Texas at Dallas, Naveen Jindal School of Management
Date Posted: August 23, 2014
Working Paper Series
7 downloads

Incl. Electronic Paper Brand Performance Volatility from Marketing Spending
Marc Fischer , Shin Hyun and Dominique M Hanssens
University of Cologne , Ewha Womans University and University of California, Los Angeles (UCLA) - Anderson School of Management
Date Posted: August 19, 2014
Working Paper Series
7 downloads

Incl. Electronic Paper Valuation of Copyrights for Law Purposes – Collecting Societies and Cable Operators
Pawel Kossecki
The Polish National Film, Television and Theatre School
Date Posted: August 19, 2014
Last Revised: August 25, 2014
Working Paper Series
3 downloads

Incl. Electronic Paper Impact of Visual Merchandising on Consumer Behavior: A Study of Furniture Outlets
Universal Journal of Management, Horizon Research Publishing Corporation, Alhambra, CA, USA, Vol. 2, No. 6, July 2014, pp. 207-217, DOI: 10.13189/ ujm.2014.020601
Neha Mehta and Pawan K. Chugan
L. J. Institute of Management Studies and Nirma University - Institute of Management
Date Posted: August 19, 2014
Accepted Paper Series
7 downloads

Incl. Electronic Paper Potere e stabilità nei rapporti di fornitura della grande distribuzione britannica (Power and Stability in Supplying Relationships of British Large Retailers)
Economia e diritto del terziario rivista quadrimestrale, Anno 8, n. 3, 1996
Fabio Musso
University of Urbino Carlo Bo - Department of Economics, Society and Politics
Date Posted: August 18, 2014
Accepted Paper Series
1 downloads

Incl. Electronic Paper Innovative Pricing Strategies: A Primer
Hershey H. Friedman and Miriam Gerstein
Brooklyn College - Department of Finance and Business Management and Brooklyn College
Date Posted: August 15, 2014
Working Paper Series
27 downloads

Incl. Electronic Paper Managing Customer Acquisition Risk Using Co-Operative Databases
Hongju Liu , Joseph Pancras and Malcolm Houtz
University of Connecticut , University of Connecticut - Department of Marketing and Alliant Inc.
Date Posted: August 12, 2014
Working Paper Series
7 downloads

Incl. Electronic Paper Individual Differences in Interpersonal Touch: On the Development, Validation, and Use of the 'Comfort with Interpersonal Touch' (CIT) Scale
Journal of Consumer Psychology (2014 Forthcoming)
Andrea Webb and Joann Peck
University of Wisconsin - Madison - School of Business and Wisconsin School of Business
Date Posted: August 08, 2014
Accepted Paper Series
12 downloads

Incl. Electronic Paper A Dynamic Model of Shopping and Consumption
Edward Fox , Laura E Norman and John H. Semple
Southern Methodist University (SMU) - Edwin L. Cox School of Business , Cox School Of Business and Southern Methodist University (SMU) - Edwin L. Cox School of Business
Date Posted: August 06, 2014
Working Paper Series
8 downloads

Incl. Electronic Paper The Communication Mix in Pharmaceutical Marketing
The Pharma Innovation Journal 3(5): 46-53, 2014
Ahmed Rizwan Raheem , Parmar Vishnu , Ahmad Nawaz , Usman Ali Warraich and Imamuddin Khoso
Indus University , University of Sindh , Indus University , Indus University and University of Sindh
Date Posted: August 03, 2014
Accepted Paper Series
9 downloads

Incl. Electronic Paper Consumer's Perception for Visual Merchandising of Lifestyle Apparel Stores
International Research Journal of Marketing, Vol. 2, No. 3, August 2014, pp. 53-60, Sciknow Publication, New York, USA
Neha Mehta and Pawan K. Chugan
L. J. Institute of Management Studies and Nirma University - Institute of Management
Date Posted: July 29, 2014
Accepted Paper Series
20 downloads

Incl. Electronic Paper Impacts of Reward Accrual Effort on Redemption Speed, Unit Size and Hedonic Preference in a Multi-Vendor Loyalty Program
Janghyuk Lee , Jiyoon Kim and Sang Yong Kim
Korea University, Business School , Korea University Business School (KUBS) and Korea University Business School (KUBS)
Date Posted: July 24, 2014
Working Paper Series
14 downloads

A Hasty Decision: A Case Study on Credit Evaluation
Banking Finance, Vol. XV, No.6, June 2002, 6-9.
Santi Swarup Kandikonda
Dayalbagh Educational Institute
Date Posted: July 23, 2014
Accepted Paper Series

Incl. Electronic Paper Perceptions Towards Music Preferences in Pakistan
European Journal of Business and Management, Vol.6, No.14, 2014
Kamran Siddiqui and Ameena Sibghatullah
DHA Suffa University and DHA Suffa University
Date Posted: July 21, 2014
Accepted Paper Series
4 downloads

Practical Valuation of Options on Durable Goods
Journal of Derivatives, Forthcoming
Zvika Afik
Ben Gurion University
Date Posted: July 20, 2014
Accepted Paper Series

Incl. Electronic Paper Investor Attention and Stock Prices: Evidence from a Natural Experiment
Erik Mayer
Rice University - Jesse H. Jones Graduate School of Business
Date Posted: July 20, 2014
Working Paper Series
60 downloads

Incl. Electronic Paper To Grow Your Brand, You Need More Customers. The Key is How Many You Have, Not How Much They Buy.
Marketing Research (USA) summer 2009
John G. Dawes
Ehrenberg-Bass Institute
Date Posted: July 14, 2014
Working Paper Series
8 downloads

Incl. Electronic Paper No Comment?! The Drivers of Reactions to Online Posts in Professional Groups
Marketing Science Institute Working Paper Series 2011 Report No. 11-116
Robert P. Rooderkerk and Koen Pauwels
Tilburg University and Ozyegin University
Date Posted: July 14, 2014
Working Paper Series
3 downloads

Incl. Electronic Paper How to Increase Demand by Cultivating Customers’ Ability to Find and Choose Attractive Alternatives in a Configurator
Michael Steiner and Thomas Otter
Marketing Center Muenster and Goethe University Frankfurt, Department of Marketing
Date Posted: July 11, 2014
Working Paper Series
6 downloads

Incl. Electronic Paper Does Pulling Together Lead to Falling Apart? The Self-Regulatory Consequences of Cooperative and Competitive Mindsets
Cait Poynor Lamberton , Ainslie Schultz and Jesper H. Nielsen
University of Pittsburgh - Katz Graduate School of Business , University of Arizona - Department of Marketing and University of Arizona - Department of Marketing
Date Posted: July 11, 2014
Working Paper Series
14 downloads

Sponsorship Research: Drawing on the Past to Shape the Future of Sponsorship
Proceedings of the 16th Biennial World Marketing Congress of the Academy of Marketing Science hosted by Monash University (Australia), July 17-20, Australia, p. 757, 2013
Margaret Johnston and George S. Spais
Independent and Graduate Technological Educational Institute of Western Greece
Date Posted: July 10, 2014
Accepted Paper Series

Incl. Electronic Paper Customer Retention in Fast Food Industry
Indus Journal of Management Sciences, Volume 1, Issue 1, 2013
Usman Ali Warraich , Ahmad Nawaz and Faisal Kadeer Qureshi
Indus University , Indus University and Iqra University
Date Posted: July 10, 2014
Accepted Paper Series
11 downloads

Incl. Electronic Paper Role of Packaging and Labeling on Pakistani Consumers Purchase Decision
European Scientific Journal, EISSN 1857- 7431
Ahmed Rizwan Raheem , Ahmad Nawaz , Parmar Vishnu and Imamuddin Khoso
Indus University , Indus University , University of Sindh and University of Sindh
Date Posted: July 09, 2014
Accepted Paper Series
8 downloads

Incl. Electronic Paper Analysis of Problems, Developments and Trends in Planning Communication and Promotion Strategies for Products and Services in Business-to-Business Markets
Spais, G.S. (2003). "Analysis of Problems, Developments and Trends in Planning Communication and Promotion Strategies for Products and Services in Business-to-Business Markets". Ph.D. thesis, Panteion University of Social and Political Sciences, Dept. of Public Administration
George S. Spais
Graduate Technological Educational Institute of Western Greece
Date Posted: July 07, 2014
Accepted Paper Series
9 downloads

Product Offerings and Dynamic Product Proliferation
Xing Li
Stanford University - Department of Economics
Date Posted: July 06, 2014
Last Revised: July 09, 2014
Working Paper Series

Incl. Electronic Paper Tweets and Sales
Shiyang Gong , Juanjuan Zhang , Ping Zhao and Xuping Jiang
Tsinghua University - School of Economics & Management , Massachusetts Institute of Technology (MIT) - Sloan School of Management , Tsinghua University - School of Economics & Management and Tsinghua University - School of Economics & Management
Date Posted: July 04, 2014
Working Paper Series
56 downloads

Incl. Electronic Paper Prospettive Della Ricerca Di Marketing. Business, Scienza, Spazi E Vertigini (Perspectives of Marketing Research. Business, Science, Space and Vertigo)
B. Luceri (2013). Prospettive della ricerca di marketing. Business, scienza, spazi e vertigini. EGEA, Milano: p.1-184
Beatrice Luceri
University of Parma
Date Posted: July 04, 2014
Accepted Paper Series
5 downloads

Incl. Electronic Paper I Giorni Della Stampa. Giornali, Giornalai, Giornalismi (The Days of the Press. Newspapers, Newsagent, News Media)
B. Luceri (2013). I giorni della stampa. Giornali, giornalai, giornalismi. EGEA, Mlano: p.1- 120
Beatrice Luceri
University of Parma
Date Posted: July 04, 2014
Accepted Paper Series
3 downloads

Incl. Electronic Paper Logistica E Marketing. Filiera, Valore, Relazioni (Logistic and Marketing, Supply Chain, Value, Relationships)
B. Luceri (2013). Logistica e marketing. Filiera, valore, relazioni. EGEA, Milano: p.1- 120
Beatrice Luceri
University of Parma
Date Posted: July 04, 2014
Accepted Paper Series
8 downloads

Incl. Electronic Paper Competitive Intelligence and Marketing Effectiveness of Organizations: An Investigation from Pakistan
European Scientific Journal, May 2014, Vol.10, No.13 EISSN 1857-7431
Ahmed Rizwan Raheem , Ahmad Nawaz , Imamuddin Khoso , Khawaja Arsalan Arif and Rana Imroze Palwishah
Indus University , Indus University , University of Sindh , Greenwich University Karachi and Indus University
Date Posted: July 04, 2014
Accepted Paper Series
10 downloads

Incl. Electronic Paper Gambling: Le Determinanti Del Comportamento in Una Prospettiva Di Marketing Sociale (Gamblers' Behaviour from a Social Marketing Perspective)
International Marketing Trends Conference, Venice, 24 e 25 January 2014
Donata Tania Vergura and Beatrice Luceri
University of Parma - Dipartimento di Economia and University of Parma
Date Posted: July 01, 2014
Accepted Paper Series
5 downloads

Il Giocatore D’Azzardo Tra Motivazioni E Credenze (Gamblers' Motivations and Beliefs)
IX Convegno annuale della Società Italiana Marketing, Benevento, 20 e 21 settembre 2012,
Beatrice Luceri and Donata Tania Vergura
University of Parma and University of Parma - Dipartimento di Economia
Date Posted: July 01, 2014
Accepted Paper Series

Incl. Electronic Paper Social Entrepreneurship and Brand Africa -- How Human Capacity Can Reduce Poverty
Paulo F. R. L. Bento and Penelope Muzanenhamo
CEMRI - Centro de Estudos das Migrações e das Relações Interculturais and University of Warwick
Date Posted: June 30, 2014
Working Paper Series
23 downloads

Cognitive Biases in Private Branding. A fMRI Experiment of Over-the-Counter Drugs
16th Conference of the European Association for Education and Research in the Commercial Distribution, Parma, 29 giugno –1 luglio 2011,
Gianpiero Lugli , Donata Tania Vergura , Cinzia Di Dio and Beatrice Luceri
University of Parma , University of Parma - Dipartimento di Economia , University of Parma and University of Parma
Date Posted: June 30, 2014
Accepted Paper Series

The Impact of Store Flyers on Store Performance: A Format and Customer Related Approach
International Journal of Retail & Distribution Management, Volume 42 Issue 3, 2014
Beatrice Luceri , Sabrina Latusi , Donata Tania Vergura and Gianpiero Lugli
University of Parma , University of Parma - Dipartimento di Economia , University of Parma - Dipartimento di Economia and University of Parma
Date Posted: June 30, 2014
Accepted Paper Series

Service Quality and Customer Satisfaction of Co-Operative Banks in an Economic and Debt Crisis Period: The Critical Case of Pancretan Co-Operative Bank
Proceedings of the 2nd International Conference on Contemporary Marketing Issues by ATEIT & MMU, pp. 238-245, 2014
Andreas Kalpadakis and George S. Spais
Independent and Graduate Technological Educational Institute of Western Greece
Date Posted: June 29, 2014
Accepted Paper Series

The Evolution of Scholarly Research on Sponsorship: Expectations About the Future of this Research Domain
Journal of Promotion Management, Volume 20, No. 3, pp. 267-290, 2014
George S. Spais and Margaret Johnston
Graduate Technological Educational Institute of Western Greece and Independent
Date Posted: June 29, 2014
Accepted Paper Series

Incl. Electronic Paper Tools for Organizational Survival in the Internet Age: Adaptivity, Creativity, and Diversification
Martin Raphan and Hershey H. Friedman
City University of New York (CUNY) - Department of Finance and Business Management and Brooklyn College - Department of Finance and Business Management
Date Posted: June 29, 2014
Working Paper Series
76 downloads

Incl. Electronic Paper Evolving the Private Label Role in the Retailer-Customer Relationship: Antecedents and Impact of Premium Private Labels on Customer Loyalty to the Retailer
Musso F., Druica E. (a cura di), 2014, Handbook of Research on Retailer-Consumer Relationship Development, IGI-Global
Elisa Martinelli and Donata Tania Vergura
Università degli studi di Modena e Reggio Emilia (UNIMORE) and University of Parma - Dipartimento di Economia
Date Posted: June 28, 2014
Last Revised: July 01, 2014
Accepted Paper Series
15 downloads

Incl. Electronic Paper Competition with Targeted Product Design: Price, Variety, and Welfare
Miguel González‐Maestre and Luis M. Granero
University of Murcia, Faculty of Business and Economics, Department of Economic Analysis and Universitat de Valencia
Date Posted: June 27, 2014
Working Paper Series
19 downloads

Incl. Electronic Paper Duopoly and Product Design
Miguel González‐Maestre and Luis M. Granero
University of Murcia, Faculty of Business and Economics, Department of Economic Analysis and Universitat de Valencia
Date Posted: June 27, 2014
Working Paper Series
9 downloads

Incl. Electronic Paper Does Customer Trust Play a Mediating Role between Salesperson Competence and Performance?
International Journal of Management, Economics and Social Sciences, 2014, Vol. 3(2), pp.100-121.
Dong-Jenn Yang and Meng J. Wu
I-Shou University - Department of Business Administration and Chang Jung Christian University
Date Posted: June 26, 2014
Accepted Paper Series
6 downloads


 

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