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JEL Code: M37
151,023 Total downloads
Showing Papers 351 - 400 of 580
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Market Feedback and Team Commitment in Radical Product Innovation Process ERIM Report Series Reference No. ERS-2008-069-ORG
Luca Berchicci
and
Christopher L. Tucci
Date Posted: November 15, 200868 downloads
Influences on Sponsorship Deals in NASCAR: Indirect Evidence from Time on Camera
Kurt W. Rotthoff
,
Craig A. Depken and
Peter A. Groothuis
Date Posted: July 16, 2011Last Revised: September 25, 201267 downloads
Applications Want to Be Free: Privacy Against Information Competition Policy International, Forthcoming
Mike Hammock
and
Paul H. Rubin
Date Posted: March 09, 201166 downloads
Beef Up Your Competitor: A Model of Advertising Cooperation Between Internet Search Engines DIW Berlin Discussion Paper No. 870
Geza Sapi
and
Irina Suleymanova
Date Posted: April 01, 2009Last Revised: April 06, 200966 downloads
Does Advertising Moderate Mutual Fund Investor Post-Purchase Decisions?
Chi-Lu (Edward) Peng ,
Miao-Ling Chen and
An-Pin Wei
Date Posted: March 02, 2011Last Revised: March 07, 201166 downloads
Doing Poorly by Doing Good: Corporate Social Responsibility and Brand Concepts Journal of Consumer Research, Vol. 38, No. 5, 948-63
Carlos J. Torelli
,
Alokparna Basu Monga and
Andrew M. Kaikati
Date Posted: June 12, 201266 downloads
A Parsimonious Structural Model of Individual Demand for Multiple Related Goods
Andres Musalem
,
Kenneth C. Wilbur and
Patricio Del Sol
Date Posted: February 05, 201365 downloads
Cognitive and Affective Consequences of Two Types of Incongruent Advertising ERIM Report Series Reference No. ERS-2002-42-MKT
Joost Loef
and
Peeter W.J. Verlegh
Date Posted: February 26, 200864 downloads
Marketing Practices of Textile Business and Firm's Performance: A Case of Pakistan Euro Economia, Vol. 2, No. 28, pp. 99-107, 2011
Arsalan Mujahid Ghouri
,
Naveed Ur Rehman Khan
and
Muhammad Abdul Malik
affiliation not provided to SSRN
Date Posted: January 08, 201264 downloads
Optimal Keyword Auctions with Shadow Costs
Jun Li
,
Shulin Liu and
De Liu
Date Posted: December 09, 2010Last Revised: August 22, 201163 downloads
Outflow Dynamics in Modeling Oligopoly Markets: The Case of the Mobile Telecommunications Market in Poland Journal of Statistical Mechanics, No. P11018, 2008
Katarzyna Sznajd-Weron
,
Rafal Weron and
Maja Wloszczowska
Date Posted: September 09, 2008Last Revised: October 14, 200963 downloads
Determinants of Advertising Effectiveness: The Development of an International Advertising Elasticity Database and a Meta-Analysis BuR Business Research Journal, Vol. 4, No. 2, pp. 193-239, December 2011
Sina Henningsen
,
Rebecca Heuke
and
Michel Clement
affiliation not provided to SSRN
and
University of Hamburg
Date Posted: January 03, 201261 downloads
Alcohol Marketing, Adolescent Drinking, and Publication Bias in Longitudinal Studies: A Critical Appraisal Using Meta-Analysis Journal of Economic Surveys, Forthcoming
Jon P. Nelson
Date Posted: July 11, 201060 downloads
A Multinational Examination of the Symbolic–Instrumental Framework of Consumer–Brand Identification
Son K. Lam
,
Michael Ahearne and
Niels Schillewaert
Date Posted: November 08, 201159 downloads
From Conception to Commercial Success Cynthia M. Ho, ACCESS TO MEDICINE IN THE GLOBAL ECONOMY: INTERNATIONAL AGREEMENTS ON PATENTS AND RELATED RIGHTS, Oxford University Press, 2011, Loyola University Chicago School of Law Research Paper No. 2011-020
Cynthia M. Ho
Date Posted: July 08, 201159 downloads
Information Search and Paid Results: Proposition and Test of a Hierarchy-of-Effect Model The International Journal on Networked Business, Forthcoming
Claire Gauzente
Date Posted: July 22, 200959 downloads
Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry
Simon P. Anderson ,
Federico Ciliberto
,
Jura Liaukonyte
and
Regis Renault
Date Posted: April 29, 2012Last Revised: December 23, 201259 downloads
The Media and Advertising: A Tale of Two-Sided Markets CEPR Discussion Paper No. 5223
Simon P. Anderson and
Jean J. Gabszewicz
Date Posted: October 24, 200559 downloads
Implications of Online Social Activities for E-Tailers’ Business Performance European Journal of Marketing, Forthcoming
Zhe Qu
,
Youwei Wang
,
Shan Wang
and
Yanhui Zhang
Date Posted: February 20, 201257 downloads
Ad Attributes and Attribution: Large-Scale Field Experiments Measure Online Customer Acquisition
David Reiley Jr. ,
Randall Aaron Lewis
and
Taylor A. Schreiner
affiliation not provided to SSRN
Date Posted: May 02, 201256 downloads
Automatic Classification of Social Media Messaging Using Multi-Dimensional Sentiment Analysis and Crowdsourcing
Radu Machedon
,
William M. Rand
and
Yogesh V. Joshi
Date Posted: April 05, 201356 downloads
Search Advertising
Alexandre de Corniere
Date Posted: December 02, 201156 downloads
Creating UGC Areas on Official Destination Websites: Is There a Recipe for Success? An Insight Through Netnographic Research
Linda Osti
Date Posted: March 27, 201055 downloads
Dissipative Advertising Signals Quality even without Repeat Purchases CESifo Working Paper Series No. 2310
Laurent Linnemer
Date Posted: May 28, 200855 downloads
Gender Identity Salience and Perceived Vulnerability to Breast Cancer ERIM Report Series Reference No. ERS-2008-063-MKT
Steven Sweldens
,
S. Puntoni and
Nader T. Tavassoli
affiliation not provided to SSRN
,
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
and
Massachusetts Institute of Technology (MIT) - Sloan School of Management
Date Posted: November 03, 200855 downloads
Novelty and Collective Attention
Fang Wu
and
Bernardo A. Huberman
Date Posted: May 30, 200755 downloads
Semi-Collusive Advertising and Pricing in Experimental Duopolies MPI Collective Goods Preprint, No. 2008/25
Andreas Nicklisch
Date Posted: July 17, 200855 downloads
Optimizable and Implementable Aggregate Response Modeling for Marketing Decision Support International Journal of Research in Marketing, Forthcoming
Sönke Albers
Date Posted: March 07, 201254 downloads
Advertised Meeting-the-Competition Clauses: Collusion Instead of Price Discrimination
Jürgen-Peter Kretschmer
and
Oliver Budzinski
Date Posted: March 19, 200953 downloads
Competing for Customers' Attention: Advertising When Consumers Have Imperfect Memory
Oksana Loginova
Date Posted: May 19, 201053 downloads
Advertising for Attention in a Consumer Search Model IESE Business School Working Paper No. 794
Marco A. Haan
Date Posted: May 18, 200951 downloads
GRAVITY GRAVITY, SUNRISE PUBLICATION, Dr. R. K. Sharma, Nishant Joshi, ed., New Delhi, 2011
Nishant Joshi
and
Dr. R.K. Sharma
Date Posted: May 01, 2011Last Revised: May 17, 201151 downloads
Online Keyword Based Advertising: Impact of Ad Impressions on Own-Channel and Cross-Channel Click-Through Rates Decision Support Systems, Vol. 52, No. 1, pp. 1-8, 2011
Ram D. Gopal
,
Xinxin Li
and
Ramesh Sankaranarayanan
Date Posted: April 21, 2011Last Revised: October 29, 201251 downloads
The Internet - The Communication's New Locus Romania, Ministry of Defence, Nicolae Balcescu, Land Forces Academy - The 13th International Conference, "The Knowledge Based Organization"
Cristian Morozan
Date Posted: October 18, 2008Last Revised: May 04, 201351 downloads
Blonde Biographies
Michael Hemmingson
Date Posted: June 23, 200850 downloads
Optimal Control of the Vidale-Wolfe Advertising Model Operations Research, Vol. 21, No. 4, pp. 998-1013, 1973
Suresh Sethi
Date Posted: January 30, 2008Last Revised: May 11, 201150 downloads
Portrayal of Women in Indian Advertising: A Perspective International Journal of Marketing and Technology, Vol. 3, No. 3, pp. 119-226, 2013
Sumanta Dutta
Date Posted: March 03, 2013Last Revised: March 06, 201350 downloads
Signaling Effects of Daily Deal Promotions
Xianghua Gan and
Ming Zhao
affiliation not provided to SSRN
Date Posted: November 13, 201250 downloads
Fighting Freestyle: The First Amendment, Fairness and Corporate Reputation Boston College Law Review, Vol. 50, No. 1, p. 1457, 2009, Georgetown Public Law Research Paper No. 1516389
Rebecca Tushnet
Date Posted: December 01, 2009Last Revised: January 05, 201049 downloads
Dynamic Optimal Control Models in Advertising: A Survey SIAM Review, Vol. 19, No. 4, pp. 685-725, 1977
Suresh Sethi
Date Posted: January 17, 2008Last Revised: August 13, 201048 downloads
From User Comments to On-Line Conversations
Chunyan Wang
,
Mao Ye
and
Bernardo A. Huberman
Date Posted: February 28, 201248 downloads
Trademarks, Triggers, and Online Search
Catherine Tucker
Date Posted: May 19, 2013Last Revised: June 06, 201348 downloads
When Brand Personality Matters: The Moderating Role of Attachment Styles Journal of Consumer Research, Vol. 35, No. 6, pp. 985-1002, 2009
Vanitha Swaminathan
,
Karen M. Stilley
and
Rohini Ahluwalia
affiliation not provided to SSRN
,
affiliation not provided to SSRN
and
University of Minnesota - Twin Cities - Carlson School of Management
Date Posted: March 07, 201248 downloads
Cyber Space, Corporate Restructuring, Advertising: Boon for Competitive Advantage Emerging Markets Economics: Firm Behavior & Microeconomic Issues eJournal,
Vol. 2, Issue 86, August 10, 2011
Jay Desai and
Nisarg A. Joshi
Date Posted: August 09, 2011Last Revised: August 26, 201147 downloads
Search Advertising: Is There a Feedback Effect?
Wayne Fu
,
Carol Ting
and
Steven S. Wildman
Date Posted: April 06, 201247 downloads
Dairy-Borne Disease Outbreak and Milk Demand: A Study Using Outbreak Surveillance Data Agricultural and Resource Economics Review, Forthcoming
Yuqing Zheng and
Harry M. Kaiser
Date Posted: July 19, 200946 downloads
On the Competitive Effect of Informative Advertising NHH Dept. of Economics Discussion Paper No. 16/2009
Kurt Richard Brekke
and
Michael Kuhn
affiliation not provided to SSRN
Date Posted: February 19, 201046 downloads
Let the Preseason Begin: Want to Play? Green Bag 2d, Vol. 12, No. 2, pp. 235-243, Winter 2009, George Mason Law & Economics Research Paper No. 09-16
Ross E. Davies
Date Posted: March 09, 2009Last Revised: December 12, 201245 downloads
The Role of Cultural Elements on Advertisement Reception: Case Study of Malaysians International Journal of Social Science, Economics and Arts, Vol. 2, No. 1, 2012
Raji Ridwan Adetunji and
Saudat Salah Abdulbaqi
affiliation not provided to SSRN
Date Posted: January 26, 201245 downloads
Advertising to Adolescents: An Examination of Skepticism Global Journal of Business Research, Vol. 5, No. 3, pp. 85-91
Annette Singleton Jackson
Date Posted: June 29, 201144 downloads
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