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484,272
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226,678
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238,981
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SSRN eLibrary Search Results
JEL Code: M31
424,955 Total downloads
Showing Papers 361 - 410 of 1,874
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Analysis and Understanding of Key Marketing Concepts Marketing Activities Organized within the Footwear Industry Companies
Pastiu Carmen
affiliation not provided to SSRN
Date Posted: May 20, 2012Last Revised: May 29, 201242 downloads
The Impact of Product Recall Communication on Brand Image, Brand Attitude and Perceived Product Quality
Raoul V. Kübler
and
Sönke Albers
Date Posted: May 17, 201288 downloads
Are Free-Trial Customers Worth Less than Regular Customers?
Hannes Datta
,
Bram Foubert
and
Harald J. van Heerde
Date Posted: May 16, 2012113 downloads
The ISMS Durable Goods Datasets
Jian Ni
,
Scott Neslin and
Baohong Sun
Date Posted: May 14, 201231 downloads
On the Effects of E-Commerce: Equilibrium and Existence of Markets Ruengsrichaiya, Kaipichit (2004), On The Effects of E-Commerce : Equilibrium and Existence of Markets, Thammasat Economic Journal, Vol. 22, No.2 June 2004
Kaipichit Ruengsrichaiya
Date Posted: May 08, 201218 downloads
Competitive Poaching in Sponsored Search Advertising and Its Strategic Impact on Traditional Advertising
Amin Sayedi
,
Kinshuk Jerath
and
Kannan Srinivasan
Date Posted: May 07, 201276 downloads
Consumer Evaluation of Copycat Brands: The Effect of Imitation Type International Journal of Research in Marketing, Forthcoming
Femke van Horen
and
Rik Pieters
affiliation not provided to SSRN
Date Posted: May 04, 201250 downloads
When, Why, and How Controversy Causes Conversation The Wharton School Research Paper No. 4
Zoey Chen
and
Jonah A. Berger
Date Posted: May 03, 2012Last Revised: August 04, 2012139 downloads
Cause’s Attributes Influencing Consumer’s Purchasing Intention: Empirical Evidence from Pakistan
Jehanzaib Waqas
Date Posted: May 01, 2012199 downloads
Short-Term and Long-Term Company Performance Prediction in Different Economic Conditions: Internal and External Managerial Perspectives Kajian Bisnis (Business Investigation), Vol. 2 (1), pp. 111-128, January-April 2002
Lydia Ari Widyarini ,
Hermeindito Kaaro and
Anastasia S. H.
affiliation not provided to SSRN
,
Faculty of Business, Management Department, Widya Mandala Catholic University
and
Widya Mandala Catholic University Surabaya
Date Posted: May 01, 201229 downloads
The Process of Global Brand Strategy Development and Regional Implementation International Journal of Reserach in Marketing, Volume 29, issue 1, Special Global Branding Issue
Tandadzo Matanda
and
Michael T. Ewing
affiliation not provided to SSRN
Date Posted: May 01, 2012132 downloads
Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content
Khim Yong Goh ,
Cheng Suang Heng
and
Zhijie Lin
Date Posted: April 30, 2012Last Revised: November 01, 2012532 downloads
E-Companion for 'A Generalized Norton-Bass Model for Multigeneration Diffusion' Management Science, Vol. 58, No. 10, October 2012, pp. 1887-1897.
Zhengrui Jiang
and
Dipak C. Jain
Date Posted: April 28, 2012Last Revised: November 12, 201227 downloads
New Drug Diffusion When Forward-Looking Physicians Learn from Patient Feedback and Detailing Chintagunta, Pradeep K., Ronald L. Goettler, and Minki Kim, "New Drug Diffusion When Forward-Looking Physicians Learn from Patient Feedback and Detailing," Journal of Marketing Research, Forthcoming
Pradeep K. Chintagunta ,
Ronald L. Goettler and
Minki Kim
Date Posted: April 26, 201294 downloads
Advanced Brand Concept Maps: A New Approach for Evaluating the Favorability of Brand Association Networks International Journal of Research in Marketing, Forthcoming
Oliver Schnittka
,
Henrik Sattler
and
Sebastian Zenker
Date Posted: April 25, 2012116 downloads
Competitive Landscape of the Educational Market: A Managerial Perspective International Journal of Management Cases
9 th CIRCLE Conference Santa Eulalia 2012
Magdalena Krzyżanowska
and
Jolanta Tkaczyk
Date Posted: April 23, 20129 downloads
Feeling Immoral About Money: How Moral Emotions Influence Spending Decisions
Hyun Young Park and
Tom Meyvis
Date Posted: April 22, 2012Last Revised: May 01, 2012108 downloads
Well‐Informed Intermediaries in Strategic Communication Economic Inquiry, Vol. 50, Issue 2, pp. 380-398, 2012
Wei Li
Date Posted: April 19, 2012
The Potential Role of Carbon Labeling in a Green Economy Resources for the Future Discussion Paper No. 12-09, Vanderbilt Owen Graduate School of Management Research Paper No. 2041535
Mark A. Cohen and
Michael P. Vandenbergh
Date Posted: April 18, 2012Last Revised: February 07, 2013105 downloads
Exploring Branding in Business Markets in India
Krishna K. Havaldar ,
Jacob Alexander
and
Mihir Dash
Date Posted: April 18, 201254 downloads
Fetish, Taboo, Simulacrum: An Applied Psychoanalytic/Semiotic Approach to the Experiential Consumption of Musical Products 12th International Marketing Trends Conference, ESCP, Paris, 19 Jan 2013
George Rossolatos
and
Margaret Hogg
Date Posted: April 16, 2012Last Revised: April 17, 201342 downloads
Brands You Can Rely On!: An Empirical Investigation of Brand Credibility in Services Schmalenbach Business Review, Vol. 64, January 2012, pp. 44-58
Alexander Leischnig
,
Anja Geigenmüller
and
Margit Enke
affiliation not provided to SSRN
,
affiliation not provided to SSRN
and
affiliation not provided to SSRN
Date Posted: April 16, 201244 downloads
Creating Loyalty in Collective Hedonic Services: The Role of Satisfaction and Psychological Sense of Community Schmalenbach Business Review, Vol. 64, January 2012, pp. 59-76
Jan Drengner
,
Steffen Jahn
and
Hansjörg Gaus
Date Posted: April 16, 201232 downloads
Culture’s Impact on Customer Motivation to Engage in Professional Service Enactments Schmalenbach Business Review, Vol. 64, April 2012, pp. 141-165
Jan H. Schumann
,
Nancy V. Wünderlich
and
Marcus S. Zimmer
Date Posted: April 14, 201250 downloads
The Effect of Market Orientation, Learning Orientation and Innovativeness on Firm Performance: A Research from Turkish Logistics Sector
International Journal of Economic Sciences and Applied Research 5 (1): 77-108
Engin Deniz Eris
and
Omur Neczan Timurcanday Ozmen
affiliation not provided to SSRN
and
affiliation not provided to SSRN
Date Posted: April 13, 201248 downloads
Alliance Competence: From Conceptualization to Implementation, with Implications for the Alliance Manager Darden Business School Working Paper No. 2038550
Robert E. Spekman
Date Posted: April 11, 2012103 downloads
Advertising Exposures for a Seasonal Good in a Segmented Market Department of Management, Università Ca' Foscari Venezia Working Paper No. 11/2011,
Daniela Favaretto
,
Grosset Luca
and
Bruno Viscolani
affiliation not provided to SSRN
and
University of Padua - Department of Pure and Applied Mathematics
Date Posted: April 09, 201220 downloads
An International Review of Cultural Consumption Research Department of Management, Università Ca' Foscari Venezia Working Paper No. 12/2011,
Francesco Casarin
and
Anna Moretti
Date Posted: April 09, 201240 downloads
Potential Solutions to the Quagmire of Persistent Rural PCP shortages
Nicholas V. Vakkur
and
Claude Berrebi
Date Posted: April 08, 2012Last Revised: April 12, 201276 downloads
The Importance of the Raw Idea in Innovation: Testing the Sow's Ear Hypothesis
Laura J. Kornish and
Karl T. Ulrich
Date Posted: April 07, 2012Last Revised: October 24, 2012239 downloads
Investigating the Drivers of Consumer Cross Category Learning for New Products Using Multiple Data Sets Marketing Science, Forthcoming
Karthik Sridhar
,
Ram Bezawada and
Minakshi Trivedi
Date Posted: April 05, 2012
Marketing Practices and Their Effects on Firm’s Performance: Findings from Small and Medium Sized Catering and Restaurants in Karachi Ghouri, A. M., Khan, N. R., Malik, M. A. & Razzaq, A. (2011). Marketing Practices and Their Effects on Firm’s Performance: Findings from Small and Medium Sized Catering and Restaurants in Karachi, International Journal of Business and Management, 6(5), pp. 251-259.,
Arsalan Mujahid Ghouri
,
Naveed Ur Rehaman Khan
,
Muhammad Abdul Malik
and
Ambreen Razzaq
affiliation not provided to SSRN
,
affiliation not provided to SSRN
and
affiliation not provided to SSRN
Date Posted: April 04, 201266 downloads
Price Changes and Customer Loyalty & Defection in Consumer Insurance: A Test of ‘Prospect Theory’ - And Why Regression Modeling Should Use Multiple Datasets
John G. Dawes
Date Posted: April 04, 201284 downloads
The Heterogeneous P-Median for Categorization Based Clustering Psychometrika, Forthcoming, Georgetown McDonough School of Business Research Paper No 2012-11
Simon J. Blanchard
,
Daniel Aloise
and
Wayne S. DeSarbo
Date Posted: March 31, 2012Last Revised: November 01, 201236 downloads
Servloyal Amongst Bank Customers of Indore: An Exploratory Research International Conference on Business, Economics, Management and Behavioral Sciences, Dubai
Nishant Joshi
and
Karunesh Saxena
Date Posted: March 30, 201223 downloads
Estimation of Promotional Strategies for Newer vs. Older Drugs Based On Physician Prescribing Data 2012, International Journal of Pharmaceutical and Healthcare Marketing, 6 (1). pp. 39 - 54; DOI 10.1108/17506121211216897
Füsun F. Gönül and
Franklin J. Carter Jr.
Date Posted: March 29, 2012Last Revised: May 16, 201218 downloads
Medicine 2.0 and Beyond: From Information Seeking to Knowledge Creation in Virtual Health Communities THE ROUTLEDGE COMPANION TO DIGITAL CONSUMPTION, edited by Russell W. Belk and Rosa Llamas, New York and London: Routledge, 2012
Handan Vicdan
and
Nikhilesh Dholakia
Date Posted: March 29, 201260 downloads
Tidying Up the Internet: Take Down of Unauthorized Content under Copyright, Trademark and Defamation Law
Jon Garon
Date Posted: March 26, 2012198 downloads
How to Attract Private Equity for the Growth of Indian Retail Market and the Rationale: A Concept Paper
Kunal
and
Asif Zameer
affiliation not provided to SSRN
Date Posted: March 25, 201240 downloads
Product Variety and Brand Strategies in the Hospitality Sector: Current Evidences and a New Proposal of an Interpretative Model (Varietà di prodotto e strategie di marca nel settore alberghiero: recenti evidenze e una proposta di modello interpretativo) Economia e Diritto del Terziario, No.1
Aurelio G. Mauri
Date Posted: March 25, 2012Last Revised: March 28, 2012
Yield Management and Perceptions of Fairness in the Hotel Business International Review of Economics, Vol. 54, No. 2, pp. 284-293, 2007
Aurelio G. Mauri
Date Posted: March 25, 2012
Analysis of Three Marketing Concepts For Restaurant Industries (A Case Study for Thai Restaurants in the United States)
Azharsyah Ibrahim
Date Posted: March 23, 2012Last Revised: December 19, 201272 downloads
How to Build an E-Learning Product: Factors for Student/Customer Satisfaction Dominici, G.; Palumbo, F. How to build an e-learning product: Factors for student/customer satisfaction. Business Horizons. Vol. 56 Issue 1 pp. 87-96
Gandolfo Dominici
and
Federica Palumbo
Date Posted: March 22, 2012Last Revised: March 17, 20137 downloads
Quantifying Search and Switching Costs in the U.S. Auto Insurance Industry
Elisabeth Honka
Date Posted: March 15, 2012Last Revised: February 05, 2013186 downloads
Multi-Component Systems Pricing: Rational Inattention and Downward Rigidities Journal of Marketing, Forthcoming
Sourav Ray
,
Charles A. Wood
and
Paul R. Messinger
Date Posted: March 14, 2012
A Comparative Analysis of Segmentation, Targeting and Positioning in the Greek Banking Sector: The Cases of EFG Eurobank Ergasias and Citibank Essays in Honour of Prof. Petros Livas, pp. 699-717, University of Piraeus, 2010
Faidon Theofanides
and
Christos Livas
Date Posted: March 13, 2012195 downloads
A Model of Delay Discounting that Generalizes Standard Models
John R. Doyle and
Krishna Savani
Date Posted: March 13, 2012Last Revised: April 22, 201226 downloads
Determining the Propensity for the Level of International Sales in U.S. High Technology Industries Journal of International Business and Economics, Vol. 12, No. 1, pp. 45-51, 2012
Godwin Ariguzo
,
Joy McGuirl-Hadley and
D. Steven White
Date Posted: March 13, 20126 downloads
Firm Characteristics and International Sales in U.S. High Technology Companies Journal of International Business and Economics, Vol. 12, No. 1, pp. 87-93, 2012
Godwin Ariguzo
,
Joy McGuirl-Hadley and
D. Steven White
Date Posted: March 13, 201217 downloads
'The Battle of Marathon: Strategic STP in Ancient and Modern Greece – a Case Study' Journal Innovative Marketing, Vol 3, Issue 4, 2007
Faidon Theofanides
and
Christos Livas
Date Posted: March 12, 201220 downloads
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