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JEL Code: M37
148,727 Total downloads
Showing Papers 401 - 450 of 576
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Product Variety and Brand Strategies in the Hospitality Sector: Current Evidences and a New Proposal of an Interpretative Model (Varietà di prodotto e strategie di marca nel settore alberghiero: recenti evidenze e una proposta di modello interpretativo) Economia e Diritto del Terziario, No.1
Aurelio G. Mauri
Date Posted: March 25, 2012Last Revised: March 28, 2012
Profitability of Daily Discounts: Examining the Entry of Group Buying Websites into India and Benefits to Merchants
Vaibhav Gupta
Date Posted: July 09, 2012Last Revised: November 09, 2012116 downloads
Prohibitions Institute of Economic Affairs Monographs, Hobart Paperback, No. 35, 2008
John Meadowcroft
Date Posted: August 06, 200893 downloads
Promotion Activities in Small Businesses: Empirical Evidence from Macedonia American Journal of Scientific Research Issue 66 (2012), pp. 37-54
Nexhbi Veseli
and
Veland Ramadani
affiliation not provided to SSRN
and
South East European University at Tetovo
Date Posted: May 29, 2012Last Revised: July 07, 201267 downloads
Promotion and Prevention Across Mental Accounts: When Financial Products Dictate Consumers' Investment Goals Journal of Consumer Research, Vol. 31, No. 1
Rongrong Zhou
and
Michel Tuan Pham
Date Posted: February 28, 2004202 downloads
Promotion Metrics' Assumptions for the Assessment and Evaluation of Promotion Campaigns: A Framework Based on Mezirow's Critical Reflection Journal of Applied Business Research, Vol. 26, No. 2, pp. 23-45, 2010
George S. Spais
Date Posted: February 22, 2011
Pseudo-Scientific Jargons and Advertising Persuasiveness
Himadri Roy Choudhuri
and
Arnab K. Laha
Date Posted: August 25, 2005304 downloads
Pubblicità
(Lecture Notes on Advertising)
Maria-Augusta Miceli
Date Posted: April 29, 201373 downloads
Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry CEPR Discussion Paper No. DP8988
Simon P. Anderson ,
Federico Ciliberto
,
Jura Liaukonyte
and
Régis Renault
Date Posted: September 28, 20121 downloads
Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry
Simon P. Anderson ,
Federico Ciliberto
,
Jura Liaukonyte
and
Regis Renault
Date Posted: April 29, 2012Last Revised: December 23, 201257 downloads
Quantifying the Benefits of Individual Level Targeting in the Presence of Firm Strategic Behavior
Xiaojing Dong
,
Puneet Manchanda
and
Pradeep K. Chintagunta
Date Posted: October 17, 2006464 downloads
Rebooting Trademarks for the Twenty-First Century University of Louisville Law Review, Vol. 49, pp. 517, 2011
Doris Estelle Long
Date Posted: February 11, 201316 downloads
Reconciling Marketing vs. Branding Return on Investment
Joy V. Joseph
Date Posted: May 30, 2009363 downloads
Regulating 'Spyware': The Limitations of State 'Laboratories' and the Case for Federal Preemption of State Unfair Competition Laws Berkeley Technology Law Journal, Vol. 20, p. 1363, 2005, UC Berkeley Public Law Research Paper No. 803604
Peter S. Menell
Date Posted: September 22, 2005175 downloads
Regulating Search Engines: Taking Stock and Looking Ahead Yale Journal of Law & Technology, Vol. 9, p. 124, 2006, Berkman Center Research Publication No. 2006-03
Urs Gasser
Date Posted: June 20, 2006783 downloads
Regulatory Exposure of Deceptive Marketing and its Impact on Firm Value Journal of Marketing, 2009
Martha Tipton
,
Sundar Bharadwaj
and
Diana Robertson
Date Posted: September 11, 2009394 downloads
Relation of Integrated Marketing Communications with Online Tourist Product Distribution 16th International Economic Conference - IECS 2009 - Industrial Revolutions, from the Globalization and Post-Globalization Perspective, Sibiu, Romania, 2009
Ivelina Krasteva Yoveva
Date Posted: November 20, 201228 downloads
Representing IT: Embodying the Electronic Economy
Peter Dobers
and
Jonathan E. Schroeder
Date Posted: June 19, 2004143 downloads
Resolving the Conflicts between Previous Meat Generic Advertising Studies
Nouhoun Coulibaly and
B. Wade Brorsen
Date Posted: April 04, 199881 downloads
Retail Pricing and Advertising Strategies JOURNAL OF BUSINESS, Vol 67 No 3, July 1994
Rajiv Lal and
Carmen Matutes
affiliation not provided to SSRN
Date Posted: May 10, 2000
Rethinking the Relationships between Marketing, Brand, and Multidimensional Targets as Complex Indicators: Towards a Business Ecology
Luciano Pilotti
Date Posted: July 01, 2008189 downloads
Road Warrior Booty: Prize Structures in Motorcycle Racing
Kristina Terkun and
Michael T. Maloney
Date Posted: June 05, 200088 downloads
Roi Implications for Pharmaceutical Promotional Expenditures: The Role of Marketing Mix Interactions Journal of Marketing, Vol. 68, October 2004
Sridhar Narayanan ,
Ramarao Desiraju and
Pradeep K. Chintagunta
Date Posted: June 05, 2011
Role of Motivating Wants in a Hierarchical Network Model for Advertising
Sandeep R. Chandukala
,
H. Rao Unnava
and
Greg M. Allenby
Date Posted: December 07, 2006133 downloads
Running the Gamut from A to B: Federal Trademark and False Advertising Law University of Pennsylvania Law Review, Vol. 159, No. 5, p. 1305, 2011, Georgetown Law and Economics Research Paper No. 11-09
Rebecca Tushnet
Date Posted: April 26, 201162 downloads
Sales and Promotions: A More General Model
Il-Horn Hann
,
Kai-Lung Hui ,
Sang-Yong Tom Lee and
Ivan P. L. Png
Date Posted: August 30, 2005235 downloads
SARFT Regulation 17 and China's Beer Market
Ivan P. L. Png
Date Posted: August 23, 2005248 downloads
Search Advertising
Alexandre de Corniere
Date Posted: December 02, 201156 downloads
Search Advertising: Is There a Feedback Effect?
Wayne Fu
,
Carol Ting
and
Steven S. Wildman
Date Posted: April 06, 201247 downloads
Search Engine Advertising: Channel Substitution when Pricing Ads to Context NET Institute Working Paper No. 07-23
Avi Goldfarb and
Catherine Tucker
Date Posted: October 15, 2007Last Revised: October 25, 2012983 downloads
Search Engine Optimization (SEO) as a Dynamic Online Promotion Technique: The Implications of Activity Theory for Promotion Managers Innovative Marketing, Vol. 6, No. 1, pp. 7-24, 2010
George S. Spais
Date Posted: January 02, 2011
Seasonality and the Effect of Advertising on Price CEPR Discussion Paper No. DP6999
David Genesove and
Avi Simhon
Date Posted: December 02, 20087 downloads
Selection of Best Keywords: A Poisson Regression Model
Ji Li
,
Rui Pan
and
Hansheng Wang
affiliation not provided to SSRN
,
Peking University
and
Peking University - Guanghua School of Management
Date Posted: July 27, 201194 downloads
Selective Publicity and Stock Prices 23rd Australasian Finance and Banking Conference 2010 Paper, Journal of Finance, Forthcoming
David H. Solomon
Date Posted: January 24, 2010Last Revised: August 30, 2011279 downloads
Selling Chinese Dreams: Fashion, Culture and Discourse in Advertising in China between the Two World Wars
Stephen L. Morgan
Date Posted: December 18, 200998 downloads
Selling When Brand Image Matters Journal of Institutional and Theoretical Economics JITE, Vol. 167, No. 1, pp. 102-118, March 2011
Stefan Buehler and
Daniel Halbheer
Date Posted: September 09, 201179 downloads
Semi-Collusive Advertising and Pricing in Experimental Duopolies MPI Collective Goods Preprint, No. 2008/25
Andreas Nicklisch
Date Posted: July 17, 200854 downloads
Service Escape: Profiting from Customer Cancellations
Jinhong Xie
and
Eitan Gerstner
Date Posted: July 04, 2005196 downloads
Shrinking Goods Emory Law and Economics Research Paper, Forthcoming
Daniel Levy and
Avichai Snir
Date Posted: April 12, 201310 downloads
Signaling Effects of Daily Deal Promotions
Xianghua Gan and
Ming Zhao
affiliation not provided to SSRN
Date Posted: November 13, 201250 downloads
Simulating Sequential Search Models with Genetic Algorithms: Analysis of Price Ceilings, Taxes, Advertising and Welfare CAEPR Working Paper No. 2008-010
Ian M. McCarthy
Date Posted: April 30, 200870 downloads
Situation Variation in Consumers' Media Channel Consideration Meteor Research Memoranda 2005-005
Sonja Wendel and
Benedict G. C. Dellaert
Date Posted: February 27, 2005117 downloads
Snapshot Aesthetics as a Strategic Resource EIASM Workshop on Imagining Business, Oxford University, June 2008
Jonathan E. Schroeder
Date Posted: May 19, 2008Last Revised: May 20, 2008209 downloads
Snowed: Deceptive Advertising by Ski Resorts
Jonathan Zinman and
Eric Zitzewitz
Date Posted: June 30, 2009233 downloads
Social Influence in Social Advertising: Evidence from Field Experiments 13th ACM Conference on Electronic Commerce (EC '12). ACM, New York, NY, USA, 146-161, DOI=10.1145/2229012.2229027
Eytan Bakshy
,
Dean Eckles
,
Rong Yan and
Itamar Rosenn
affiliation not provided to SSRN
Date Posted: June 11, 2012Last Revised: July 12, 2012241 downloads
Social Media Marketing Strategy: A Case Study of AGTS 15th Annual Convention of Strategic Management Forum, IIM Indore, May 2012
Sandeep Vij
Date Posted: December 30, 2012Last Revised: January 01, 2013100 downloads
Sponsored Search and Market Efficiency
Vasant Dhar III
and
Anindya Ghose
Date Posted: August 20, 2010Last Revised: September 17, 2010201 downloads
Standardization and the E ffectiveness of Online Advertising
Avi Goldfarb and
Catherine Tucker
Date Posted: January 23, 2011Last Revised: March 25, 2013236 downloads
Start up Problem in a Network Good Market: The Use of Advertising by a Monopolist Provider University of Siena, Department of Economics, Working Paper No. 345
Luca Grilli
Date Posted: November 20, 2002158 downloads
Stealth Marketing and Editorial Integrity Texas Law Review, Vol. 85, p. 83, 2006
Ellen P. Goodman
Date Posted: April 20, 2006655 downloads
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