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JEL Code: M37
148,823 Total downloads
Showing Papers 401 - 450 of 576
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Get it? Got it! Good! Enhancing New Product Acceptance by Facilitating Resolution of Extreme Incongruity
Susan Jung Grant
,
Margaret C. Campbell and
Ji Hoon Jhang
affiliation not provided to SSRN
Date Posted: October 17, 201042 downloads
Multiproduct Pricing and the Diamond Paradox
Andrew Rhodes
Date Posted: January 25, 201241 downloads
Privacy Externalities and ‘Opt Out’: Evidence from Do Not Call
Khim Yong Goh ,
Kai-Lung Hui
and
Ivan P. L. Png
Date Posted: August 12, 2011Last Revised: August 09, 201241 downloads
Targeted Advertising and Social Status Tinbergen Institute Discussion Paper 11-016/1
Nick E. Vikander
Date Posted: January 26, 201140 downloads
An Irony of Electronics: On a Form or Two of Serious Legal Scholarship George Mason Law & Economics Research Paper No. 11-44, Journal of Law, Vol. 1, No. 2, pp. 219-222, 2011
Ross E. Davies
Date Posted: November 01, 201139 downloads
How Good is the Generalized Second-Price Mechanism? Proceedings of 20th Workshop on Information Technologies and Systems, 2010
Linjing Li
,
Daniel Dajun Zeng
and
Paulo Goes
Date Posted: January 02, 201139 downloads
What is Learned from Longitudinal Studies of Advertising and Youth Drinking and Smoking? A Critical Assessment International Journal of Environmental Research and Public Health, Vol. 7, No. 3, pp. 870-926, March 2010
Jon P. Nelson
Date Posted: July 10, 201039 downloads
'…But the name will never be forgotten' (Eine Bestandsaufnahme der Psychologie des Markennamens) Wirtschaftspsychologie, Vol. 10, pp. 5-14
Matthias Spörrle
,
Andranik Tumasjan ,
Florian Becker
and
Klaus Moser
affiliation not provided to SSRN
and
University of Erlangen-Nuernberg - Organizational and Social Psychology
Date Posted: May 16, 2011Last Revised: March 22, 201238 downloads
Alcohol, Unemployment Rates, and Advertising Bans: International Panel Evidence, 1975-2000 Journal of Public Affairs, Vol. 10, p. 348, February 2010
Jon P. Nelson
Date Posted: July 10, 201038 downloads
Optimal Campaigning in Presidential Elections: The Probability of Being Florida CEPR Discussion Paper No. 3372
David Strömberg
Date Posted: June 20, 200238 downloads
A Risk-Free Refinement of Symmetric Nash Equilibrium in Generalized Second-Price Keyword Auctions Proceedings of 20th Workshop on Information Technologies and Systems, 2010
Linjing Li
,
Jiesi Cheng
and
Daniel Dajun Zeng
Date Posted: January 02, 201135 downloads
A Study of Consumer’s Perception for Apparel Retail Outlets in Terms of Visual Merchandising in Ahmedabad New Perspectives in Marketing Communications, Eds. Sanjay Jain, Jayesh Aagja, Ashwini K. Awasthi, Institute of Management, Nirma University, Himalaya Publishing House, Mumbai, 2013, pp.16-36 © Nirma University, Ahmedabad,
Neha Mehta and
Pawan K. Chugan
Date Posted: February 16, 2013Last Revised: April 01, 201335 downloads
Automatic Classification of Social Media Messaging Using Multi-Dimensional Sentiment Analysis and Crowdsourcing
Radu Machedon
,
William M. Rand
and
Yogesh V. Joshi
Date Posted: April 05, 201335 downloads
Deadlines in Product Development
Juanjuan Zhang
Date Posted: July 31, 201235 downloads
FantasyLaw 2009: The Season, the Stars, and the Statistics Green Bag 2d, Vol. 13, No. 2, pp. 229-247, Winter 2010, George Mason Law & Economics Research Paper No. 10-08
Ross E. Davies
Date Posted: January 25, 201035 downloads
Using Expectations Data to Infer Managerial Preferences
Barton H. Hamilton ,
Tat Y. Chan
and
Christopher Makler
Date Posted: May 04, 201135 downloads
Vuitton Has a ‘Dog’ in the Fight The Daily Record, January 2007
James B. Astrachan
Date Posted: June 16, 201035 downloads
Cloak or Flaunt? The Fashion Dilemma Marketing Science, Vol. 31, No. 1, 2012, pp. 74-95; DOI: 10.1287/mksc.1110.0689
Hema Yoganarasimhan
Date Posted: November 19, 201234 downloads
Evaluation of the Advance Booking Scheme Launched by Pioneer Hi-Bred International Seeds Pragyaan: Journal of Management, Vol. 7, Issue 1, June 2009
Saurabh Singh
Date Posted: December 27, 2009Last Revised: September 18, 201234 downloads
The Power of Pink: Cause-Related Marketing and the Impact on Breast Cancer Journal of American College of Radiology, Vol. 6, pp. 26-32, 2009
Jennifer A. Harvey
and
Michal Ann Strahilevitz
Date Posted: December 19, 201034 downloads
Persuading Consumers with Social Attitudes CESifo Working Paper Series No. 3470
Daniel Halbheer
and
Stefan Buehler
Date Posted: June 03, 201133 downloads
Mapping User-Privacy Environments in Mobile-Based Platforms
Yong Jin Park
Date Posted: January 29, 201332 downloads
Exposure Order Effects and Advertising Competition Journal of Economic Behavior and Organization, Vol. 71, No. 2, 2008
Oksana Loginova
Date Posted: May 20, 201031 downloads
Strategic Informative Advertising in a Horizontally Differentiated Duopoly CERGE-EI Working Paper Series No. 359
Levent Celik
Date Posted: October 16, 200931 downloads
Straightforward Information Sold Separately: Why Current Regulation Fails to Adequately Protect Children from Deceptive and Unfair Advertising Journal of Technology Law & Policy, Vol. 14, No. 2, p. 107, 2009
Keith A. Gorgos
Date Posted: May 13, 2011Last Revised: May 02, 201329 downloads
Drug Price Reforms: The New F1–F2 Bifurcation Australian Prescriber, Vol. 30, No. 6, pp. 138-140, 2007
Hans Lofgren
and
Thomas Alured Faunce
Date Posted: May 25, 200928 downloads
Privacy Polls v. Real-World Trade-Offs Progress & Freedom Foundation Progress Snapshot Paper, Vol. 5, No. 10, October 2009
Berin Michael Szoka
Date Posted: November 09, 200928 downloads
Relation of Integrated Marketing Communications with Online Tourist Product Distribution 16th International Economic Conference - IECS 2009 - Industrial Revolutions, from the Globalization and Post-Globalization Perspective, Sibiu, Romania, 2009
Ivelina Krasteva Yoveva
Date Posted: November 20, 201228 downloads
The AUSFTA and 'Fast Track' Regulatory Approval of Medicines: Problems and Opportunities for Australian Academic Innovations in Nanotherapeutics HUMAN BIOTECHNOLOGY AND PUBLIC TRUST: TRENDS, PERCEPTIONS AND REGULATION HOBART, CENTRE FOR LAW AND GENETICS, Stranger M., ed., pp.64-85, 2007
Steven Speldewinde
,
Steven Speldewinde
and
Thomas Alured Faunce
affiliation not provided to SSRN affiliation not provided to SSRN
,
affiliation not provided to SSRN affiliation not provided to SSRN
and
Australian Research Council
Date Posted: May 25, 200928 downloads
Event Sponsoring as a Communication Tool to Tribes: International Brands Versus Consumer Point of View Journal of Business and Economics, Vol. 2, No. 3, pp. 198-208, 2011
Laurent Arnone
,
Angy Geerts
and
Scoubeau Chantal
Date Posted: June 19, 201127 downloads
Functional and Experiential Routes to Persuasion: An Analysis of Advertising in Emerging Versus Developed Markets International Journal of Research in Marketing, Special Issue: Emerging Markets, Vol. 30, I. 1, 2013 (Forthcoming)
Lia Zarantonello
,
Kamel Jedidi
and
Bernd H. Schmitt
Date Posted: October 03, 201227 downloads
Non-Comparative Versus Comparative Advertising of Quality International Journal of Industrial Organization, Forthcoming, CIRPEE Working Paper No. 11-39
Winand Emons and
Claude Fluet
Date Posted: December 14, 2011Last Revised: January 23, 201227 downloads
Non-Comparative versus Comparative Advertising of Quality CIRANO - Scientific Publications 2011s-75
Winand Emons and
Claude Fluet
Date Posted: February 05, 201227 downloads
Faking or Convincing: Why Do Some Advertising Campaigns Win Creativity Awards? BuR Business Research Journal, Vol. 5, No. 1, pp. 60-81, May 2012
Raoul V. Kübler
and
Dennis Proppe
Date Posted: May 23, 201226 downloads
Displays, Sales, and In-Store Search in Retail Markets
Matthew L. Gentry
Date Posted: May 03, 201225 downloads
How to Create Advertising Without Creating Lawsuits The Daily Record, February 2007
James B. Astrachan
Date Posted: June 18, 201025 downloads
Is Advertising Informative? Evidence from Contraindicated Drug Prescriptions
Guofang Huang ,
Matthew Shum
and
Wei Tan
Date Posted: January 30, 201224 downloads
Prawne Uwarunkowania Komunikacji Marketingowej W Stacjach Telewizyjnych I Radiowych W Polsce (Legal Context of Marketing Communication in the Television and Radio in Poland) Handel Wewnętrzny, Forthcoming,
Magdalena Krzyżanowska
and
Tomasz Nawrot
Date Posted: June 04, 201224 downloads
On the Importance of Social Integration for Minority Targeting Effectiveness International Journal of Research in Marketing, Volume 29, Issue 4, 2012, Forthcoming
Michael Antioco
,
Joëlle Vanhamme
,
Anail Hardy
and
Lidwine Bernardin
Date Posted: August 08, 201223 downloads
Coordinating Static and Dynamic Supply Chains with Advertising through Two-Part Tariffs Quaderni DSE Working Paper N° 874,
Luca Lambertini
Date Posted: March 28, 201322 downloads
The Manufacturer's Suggested Retail Price CEPR Discussion Paper No. 3954
Stephanie Rosenkranz
Date Posted: September 02, 200322 downloads
Advertising Content CEPR Discussion Paper No. 5064
Simon P. Anderson and
Régis Renault
Date Posted: August 03, 200521 downloads
Coordination in Markets with Consumption Externalities: The Role of Advertising and Product Quality CEPR Discussion Paper No. 5152
Tuvana Pastine and
Ivan Pastine
Date Posted: August 17, 200521 downloads
The Tourism Regions in Bulgaria - Concepts and Challenges Tourism & Hospitality Management, Vol. 16, No. 1, p. 109, 2010
Mariya Stankova
Date Posted: May 25, 201221 downloads
Advertising Exposures for a Seasonal Good in a Segmented Market Department of Management, Università Ca' Foscari Venezia Working Paper No. 11/2011,
Daniela Favaretto
,
Grosset Luca
and
Bruno Viscolani
affiliation not provided to SSRN
and
University of Padua - Department of Pure and Applied Mathematics
Date Posted: April 09, 201220 downloads
Probability and Mode of Acquisition Effects on Choices between Hedonic and Utilitarian Options Marketing Letters, Vol. 12, No. 1, pp. 37-49, 2001
Suzanne O'Curry
and
Michal Ann Strahilevitz
affiliation not provided to SSRN
and
Golden Gate University - Ageno School of Business
Date Posted: December 19, 201020 downloads
Advertising Restrictions and Cigarette Smoking: Evidence from Myopic and Rational Addiction Models Contemporary Economic Policy, Vol. 24, Issue 3, pp. 370-381, 2006
Natsuko Iwasaki
,
Carol Horton Tremblay and
Victor J. Tremblay
affiliation not provided to SSRN
and
affiliation not provided to SSRN
Date Posted: February 29, 200819 downloads
Do Pepsi Drinkers Talk about Sleepwalker? The Effects of Self-Presentation and Conformity in Competing Word-of-Mouth 33rd International Conference on Information Systems, Orlando, FL, 2012
Qing Chen ,
Tuan Q. Phan
and
Khim Yong Goh
Date Posted: October 18, 2012Last Revised: December 10, 201219 downloads
What Executives Can Learn from U2: An Exploratory Study Review of Business & Finance Case Studies, Vol. 1, No. 1, pp. 37-43, 2010
Francis Petit
Date Posted: July 10, 201119 downloads
Attribute-Based Persuasive Advertising and Price Competition
Vahid Mojtahed
Date Posted: June 08, 201218 downloads
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