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JEL Code: M30
129,108 Total downloads
Showing Papers 41 - 90 of 553
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Refocusing Consumer Behavior Theory for Developing Products Using Marketplace Technologies Pontifical University of Javeriana Business Administration Working Paper No. 1-00
Myriam Angulo-Olaya
Date Posted: December 29, 2001649 downloads
Asymmetric Social Interactions in Physician Prescription Behavior: The Role of Opinion Leaders Stanford University Graduate School of Business Research Paper No. 1970
Harikesh Nair
,
Puneet Manchanda
and
Tulikaa Bhatia
Date Posted: October 13, 2006Last Revised: November 13, 2008635 downloads
A Design-Based Model Of Strategic Change
SDA Bocconi, Research Division Working Paper No. 01/54
Davide Ravasi
Date Posted: July 30, 2001629 downloads
Influence of Brand Name on Consumer Decision Making Process - An Empirical Study on Car Buyers Va Trimitem Atasat, Vol. 10, No. 2, p. 12, 2010
Mohammad Shamsuddoha ,
Mohammed Alamgir
,
Tasnuba and
Alexandru Nedelea
Date Posted: March 06, 2011Last Revised: May 12, 2011620 downloads
What's in a Name? Persuasion Perhaps Journal of Consumer Psychology, 2005
Randy Garner
Date Posted: April 09, 2004619 downloads
An Empirical Analysis of Continuing Improvements Following the Implementation of a Performance-Based Compensation Plan
Rajiv D. Banker ,
Seok-Young Lee ,
Gordon Potter and
Dhinu Srinivasan
Date Posted: January 06, 2000616 downloads
Merchants of Morality Foreign Policy, Vol. 129, pp. 36-45, March/April 2002
Clifford Bob
Date Posted: August 07, 2006608 downloads
The Business Case for RFID; Challenges and Opportunities
John Murray ,
Mairead Brady ,
Louis Brennan
and
Corinne Armstrong
Date Posted: October 24, 2006608 downloads
Resistance to Brand Switching When a Radically New Brand is Introduced: A Social Identity Theory Perspective Journal of Marketing, Forthcoming
Son K. Lam
,
Michael Ahearne ,
Ye Hu and
Niels Schillewaert
Date Posted: April 06, 2010Last Revised: June 02, 2010577 downloads
Foundations of Branding: Cognitive and Historical Nikkei Businesss Management, Winter 2008
Andrew J. Sutter
Date Posted: March 22, 2009576 downloads
The Perils of 'Selective Listening' in Social Media Monitoring: Sentiment and Venue Choice in Social Media Posting Behavior
David A. Schweidel
and
Wendy W. Moe
Date Posted: June 29, 2011Last Revised: October 18, 2012544 downloads
The Emergence of Opinion Leaders in a Networked Online Community: A Dyadic Model with Time Dynamics and a Heuristic for Fast Estimation Management Science, Forthcoming
Yingda Lu
,
Kinshuk Jerath
and
Param Vir Singh
Date Posted: March 04, 2010Last Revised: January 28, 2013536 downloads
Pharmaceutical Marketing: Medical and Industry Biases Journal of Pharmaceutical Finance, Economics & Policy, Forthcoming
Paul H. Rubin
Date Posted: February 04, 2004513 downloads
The Artist in Brand Culture MARKETING THE ARTS: A FRESH APPROACH, Daragh O’Reilly, Finola Kerrigan, eds., Routledge, 2010,
Jonathan E. Schroeder
Date Posted: May 02, 2009513 downloads
Paying Too Much and Being Happy About it: Existence, Causes and Consequences of Tariff-Choice Biases Journal of Marketing Research, Vol. XLIII, pp. 212-223, May 2006
Anja Lambrecht
and
Bernd Skiera
Date Posted: December 04, 2006Last Revised: January 29, 2008512 downloads
The Consumer Psychology of Mail-in Rebates: A Model of Anchoring and Adjustment HBS Marketing Research Paper No. 06-02
Dilip Soman
and
John T. Gourville
Date Posted: January 17, 2006509 downloads
Mapping Consumer Power: An Integrative Framework for Marketing and Consumer Research European Journal of Marketing, Vol. 40, No. 9/10, pp. 950-971, 2006
Janice Denegri-Knott
,
Detlev Zwick
and
Jonathan E. Schroeder
Date Posted: June 29, 2006506 downloads
Grapes of Wrath: The Angry Effects of Self Control Journal of Consumer Research, Forthcoming
David Gal
and
Wendy Liu
Date Posted: January 27, 2011495 downloads
How Credit Card Payments Increase Unhealthy Food Purchases: Visceral Regulation of Vices Journal of Consumer Research, Forthcoming, Johnson School Research Paper Series No. 12-2011
Manoj Thomas
,
Kalpesh Kaushik Desai
and
Satheeshkumar Seenivasan
Date Posted: September 13, 2010Last Revised: March 27, 2011489 downloads
Is Anyone Listening? Modeling the Impact of Word-of-Mouth at the Individual Level
Andrew T. Stephen and
Donald R. Lehmann
Date Posted: April 01, 2009488 downloads
Using Social Media for Social Good – A Conceptual Overview
Stephan Dahl
Date Posted: December 05, 2010479 downloads
Electronic Commerce and Retail Channel Substitution Tinbergen Institute Working Paper No. 02-042/1
Maarten Janssen and
Rob van der Noll
Date Posted: May 15, 2002476 downloads
I'll See It When I Believe It ? A Simple Model of Cognitive Consistency Cowles Foundation Discussion Paper No. 1352
Leeat Yariv
Date Posted: February 14, 2002473 downloads
Impact of Packaging on the Buying Behaviour of Consumers in a Communicationally Remote Urban Area Research Bulletin of the Institute of Cost and Works Accountants of India, Vol. 27, pp. 200-204, 2005
Bidyut Jyoti Bhattacharjee
and
Dibyojyoti Bhattacharjee
affiliation not provided to SSRN
and
Assam University
Date Posted: June 26, 2010469 downloads
Quantifying the Benefits of Individual Level Targeting in the Presence of Firm Strategic Behavior
Xiaojing Dong
,
Puneet Manchanda
and
Pradeep K. Chintagunta
Date Posted: October 17, 2006464 downloads
The Marketing of Rebellion: Insurgents, Media, and International Activism THE MARKETING OF REBELLION: INSURGENTS, MEDIA, AND INTERNATIONAL ACTIVISM, Cambridge University Press, 2005
Clifford Bob
Date Posted: June 14, 2006457 downloads
The Influence of Customer Loyalty on Channel Specific Consumer Information Search and Consumer Complaining Behaviour (Der Einfluss von Kundenbindung auf das kanalspezifische Informations und Beschwerdeverhalten)
Alexandra Daniela Zaugg and
Natalie Jäggi
Date Posted: May 16, 2008453 downloads
To Empower or Not to Empower Your Sales Force? An Empirical Examination of the Influence of Leadership Empowerment Behavior on Customer Satisfaction and Performance Journal of Applied Psychology, Vol. 90, No. 5, pp. 735-744, 2005
Michael Ahearne ,
John Mathieu
and
Adam Rapp
Date Posted: April 06, 2010453 downloads
An Analysis of E-Commerce: E-Risk, Global Trade, and Cybercrime
Katherine Taken Smith
Date Posted: December 14, 2008451 downloads
Diffusion Models for Peer-to-Peer (P2P) Media Distribution: On the Impact of Decentralized, Constrained Supply Information Systems Research, Vol. 21, No. 2, pp. 271-287
Kartik Hosanagar
,
Peng Han
and
Yong Tan
Date Posted: May 20, 2005Last Revised: July 07, 2012447 downloads
Brandjacking on Social Networks: Trademark Infringement by Impersonation of Markholders Buffalo Law Review, Vol. 58, p. 851, 2010, San Diego Legal Studies Research Paper No. 09-029
Lisa P. Ramsey
Date Posted: November 03, 2009Last Revised: October 26, 2010440 downloads
Brand History, Geography, and the Persistence of Brand Shares Journal of Political Economy, Forthcoming
Bart J. Bronnenberg
,
Sanjay K. Dhar and
Jean-Pierre H. Dube
Date Posted: September 29, 2008Last Revised: February 12, 2009431 downloads
Measuring Brand Equity - An Exploratory Study to Investigate Interrelations among the Brand Equity Dimension
M. S. Balaji
Date Posted: July 17, 2009426 downloads
A Brand Theory of Trademark Law Florida Law Review, Vol. 64, No. 4, pp. 981-1044, 2012, Thomas Jefferson School of Law Research Paper No. 1585327
Deven R. Desai
Date Posted: April 06, 2010Last Revised: November 10, 2012422 downloads
Online Product Opinions: Incidence, Evaluation and Evolution
Wendy W. Moe
and
David A. Schweidel
Date Posted: December 18, 2009Last Revised: May 09, 2011422 downloads
What Do We Know About the Identity Salience Model of Relationship Marketing Success? A Review of the Literature Journal of Relationship Marketing, Forthcoming, U of Fribourge Marketing Working Paper No. 2/2007
Silke Michalski
and
Bernd Helmig
Date Posted: June 13, 2007420 downloads
Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending International Journal of Research in Marketing, Forthcoming December 2012
Jill Avery
Date Posted: January 31, 2008Last Revised: April 29, 2012418 downloads
Management Control Systems and Multiple Goals
Bo H. Eriksen
Date Posted: January 25, 2008Last Revised: July 06, 2010418 downloads
Online Advertising Response Models: Incorporating Multiple Creatives and Impression Histories
Michael Braun
and
Wendy W. Moe
Date Posted: July 28, 2011Last Revised: October 24, 2012411 downloads
The Marketing of Deals: Maximizing the Profit Impac of Sales Promotions Rotman School of Management Working Paper No. 07-15
Sridhar Moorthy and
Dilip Soman
Date Posted: January 17, 2006410 downloads
Market Structure and the Geographic Distribution of Brand Shares in Consumer Package Goods Industries
Bart J. Bronnenberg
,
Sanjay K. Dhar and
Jean-Pierre H. Dube
Date Posted: January 20, 2005409 downloads
Islam, Consumption and Marketing: Going Beyond the Essentialist Approaches HANDBOOK OF ISLAMIC MARKETING, Ozlem Sandikci and Gillian Rice, eds., Edward Elgar, Fall 2011
Ozlem Sandikci
and
Güliz Ger
Date Posted: January 12, 2011405 downloads
Sales Forecasting with Financial Indicators and Experts' Input Johnson School Research Paper Series No. #06-09, McCombs Research Paper Series No. IROM-08-09
Vishal Gaur
,
Nikolay Osadchiy
and
Sridhar Seshadri
Date Posted: November 13, 2008Last Revised: October 26, 2009400 downloads
Penetrating the Zombie Collective: Spam as an International Security Issue SCRIPT-ed, Vol. 4, 2006
Andrea M. Matwyshyn
Date Posted: July 16, 2006396 downloads
IT-Enabled Organizational Agility and Sustainable Competitive Advantage
One-Ki (Daniel) Lee
,
Vallabh Sambamurthy ,
Kai Lim
and
K. K. Wei
affiliation not provided to SSRN
Date Posted: August 24, 2008395 downloads
Confusion is the Key: A Trademark Law Analysis of Keyword Banner Advertising Fordham Law Review, Vol. 71, No. 101, pp. 101-131, 2002
Kurt M. Saunders
Date Posted: December 07, 2005387 downloads
Relating E-satisfaction to Behavorial Outcomes: An Empirical Study
Harvir S. Bansal
,
Gordon McDougall
,
Shane S. Dikolli and
Karen L. Sedatole
Date Posted: October 28, 2003385 downloads
Basics of Dynamic Programming for Revenue Management
Jean-Michel Chapuis
Date Posted: April 22, 2008380 downloads
Idea Generation and the Role of Feedback: Evidence from Field Experiments with Innovation Tournaments
Joel O. Wooten
and
Karl T. Ulrich
Date Posted: May 13, 2011Last Revised: May 22, 2012361 downloads
Visual Merchandising: Impact on Consumer Behaviour (An Exploratory Study of Apparel Segment in Ahmedabad) “Mapping the Global Future: Evolution Through Innovation, and Excellence”, Eds., Nejdet Delener, Leonora Fuxman, F. Victor Lu, and Susana Rodrigues, published by Global Business and Technology Association (GBATA), New York, USA, July, 2012, pp. 607-614.,
Neha Mehta and
Pawan K. Chugan
Date Posted: August 15, 2012Last Revised: March 14, 2013360 downloads
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