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Full Text Papers: 393,865
Authors: 226,776
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Last 12 months: 11,189,330
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SSRN eLibrary Search Results
JEL Code: M31
425,428 Total downloads
Showing Papers 41 - 90 of 1,876
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Incl. Electronic Paper Marketing and the Global Financial Crisis (GFC) of 2008: A Theoretical Analysis
Debi P. Mishra
State University of New York (SUNY) at Binghamton
Date Posted: May 03, 2013
Working Paper Series
20 downloads

Incl. Electronic Paper The Power of Self-Promotion: Twitter Followers and Guaranteed Purses in Professional Boxing, 2011-2013
David Chaplin
Northwest Nazarene University - Business and Economics
Date Posted: April 30, 2013
Working Paper Series
17 downloads

Incl. Electronic Paper Importance-Performance Analysis for Internet Stores: A System Based on Publicly Available Panel Data
Higher School of Economics Research Paper No. WP BRP 08/MAN/2013
Elena Pokryshevskaya and Evgeny Antipov
National Research University Higher School of Economics and National Research University Higher School of Economics
Date Posted: April 30, 2013
Working Paper Series
11 downloads

Incl. Electronic Paper Pubblicità (Lecture Notes on Advertising)
Maria-Augusta Miceli
University of Rome "Sapienza"
Date Posted: April 29, 2013
Working Paper Series
96 downloads

Customization for Kids - Predictors of Acceptance for Children and Parents
Walcher, D./Dodig, J. (2011): Customization for Kids - Predictors of Acceptance for Children and Parents, in: Piller, F./Chesbrough, H. (eds.): Bridging Mass Customization and Open Innovation, Proceedings of the 2011 World Conference on Mass Customization, Personalization, and Co-Creation (MCPC)
Dominik Walcher and Josipa Dodig
Salzburg University of Applied Sciences - Faculty of Design and Product Management and Fachhochschule Salzburg (FHS) University of Applied Sciences
Date Posted: April 23, 2013
Accepted Paper Series

Individual Nutrition - Development and Application of a Classification System
Walcher, D./Goellner, B. (2011): Individual Nutrition - Development and Application of a Classification System, in: Piller, F./Chesbrough, H. (eds.): Bridging Mass Customization and Open Innovation, Proceedings of the 2011 World Conference on Mass Customization, Personalization, and Co-Creation
Dominik Walcher and Benedikt Göllner
Salzburg University of Applied Sciences - Faculty of Design and Product Management and University of Salzburg - Salzburg Management Business School
Date Posted: April 23, 2013
Accepted Paper Series

Why MC Organizations Fail - The Classification of Failure Reasons
Piller, F./Chesbrough, H. (eds.): Bridging Mass Customization and Open Innovation, Proceedings of the 2011 World Conference on Mass Customization, Personalization, and Co-Creation (MCPC), Nov. 1
Dominik Walcher and Lisa Werger
Salzburg University of Applied Sciences - Faculty of Design and Product Management and Fachhochschule Salzburg (FHS) University of Applied Sciences
Date Posted: April 23, 2013
Accepted Paper Series

Towards a Classification of Brand Names in Mass Customization
Proceedings of the 5th International Conference on Mass Customization and Personalization in Central Europe (MCP-CE 2012), September 19-21, Novi Sad, Serbia
Dominik Walcher , Eva Sporrer , Evalotte Lindgens and Frank T. Piller
Salzburg University of Applied Sciences - Faculty of Design and Product Management , Fachhochschule Salzburg (FHS) University of Applied Sciences , RWTH Aachen University and RWTH Aachen University, Germany
Date Posted: April 23, 2013
Working Paper Series

Impact of Social Media to the Value Added in Knowledge-Based Organizations
Kybernetes, 42(4)
Vasja Roblek , Mirjana Pejić Pejić Bach , Maja Meško and Andrej Bertoncelj
University of Primorska, Faculty of Management , University of Zagreb - Faculty of Economics & Business , Independent and University of Primorska, Faculty of Management
Date Posted: April 23, 2013
Accepted Paper Series

Incl. Electronic Paper Demand Effects of Consumers' Stated and Revealed Preferences
Per Engstrom and Eskil Forsell
Uppsala University - Department of Economics and Uppsala University - Department of Economics
Date Posted: April 20, 2013
Working Paper Series
35 downloads

Incl. Electronic Paper Examination of the Individual Competencies that Differentiate Results in Direct Sales
Contemporary Economics, Vol. 7, No. 1, pp. 83-100, 2013
Barbara Sypniewska
University of Finance and Management in Warsaw
Date Posted: April 18, 2013
Accepted Paper Series
13 downloads

Visualscape: A New Scale to Measure Visual Elements in Organized Retailing
Shilpa Bagdare and Subhadip Roy
IIPS Indore and IIM Udaipur
Date Posted: April 18, 2013
Working Paper Series

Incl. Electronic Paper Organisational Structure and Innovation
Development Journal, Vol. D, Part 1, January 1979, The Cyprus Productivity Centre
Savvakis C. Savvides
Cyprus Development Bank - Project Financing Division
Date Posted: April 17, 2013
Accepted Paper Series
14 downloads

Incl. Electronic Paper Friendships in Online Peer-to-Peer Lending: Pipes, Prisms, and Social Herding
De Liu , Yong Lu and Daniel Brass
University of Kentucky - Gatton College of Business and Economics , Independent and University of Kentucky - Gatton College of Business and Economics
Date Posted: April 15, 2013
Working Paper Series
50 downloads

Incl. Electronic Paper Estimation of Beauty Contest Auctions
Hema Yoganarasimhan
University of California, Davis - Graduate School of Management
Date Posted: April 14, 2013
Working Paper Series
8 downloads

Incl. Electronic Paper Shrinking Goods
Emory Law and Economics Research Paper, Forthcoming
Daniel Levy and Avichai Snir
Bar-Ilan University - Department of Economics and Bar Ilan University - Department of Economics
Date Posted: April 12, 2013
Working Paper Series
10 downloads

Incl. Electronic Paper Role of Life Style in Apparel Store Selection: Experience of Indian Youth
Pujara, T. V. (2012). Role of life style in selecting apparel store: Experience of Indian Youth. Pacific Business Review International, 4(4), 69-108.
Tejash Pujara
Tolani Institute of Management Studies
Date Posted: April 09, 2013
Accepted Paper Series
3 downloads

Incl. Electronic Paper User Innovation - Empirical Evidence from Russia
Higher School of Economics Research Paper No. WP BRP 08/STI/2013
Anna Igorevna Zaytseva , Olga Shuvalova and Dirk Meissner
Université Libre de Bruxelles (ULB) - Laboratoire d’Anthropologie des Mondes Contemporaines , National Research University Higher School of Economics and National Research University Higher School of Economics
Date Posted: April 08, 2013
Last Revised: April 21, 2013
Working Paper Series
24 downloads

Incl. Electronic Paper The Effects of Product Line Breadth: Evidence from the Automotive Industry
Antonio Moreno and Christian Terwiesch
Northwestern University - Department of Managerial Economics and Decision Sciences (MEDS) and University of Pennsylvania - Operations & Information Management Department
Date Posted: April 08, 2013
Working Paper Series
24 downloads

Incl. Electronic Paper Should Firms Employ Personalized Pricing?
ISER Discussion Paper No. 869
Toshihiro Matsumura and Noriaki Matsushima
University of Tokyo - Institute of Social Science and Osaka University - Institute of Social and Economic Research
Date Posted: April 04, 2013
Accepted Paper Series
4 downloads

Incl. Electronic Paper Social Media Marketing: How Much Are Influentials Worth?
Zsolt Katona
University of California, Berkeley - Haas School of Business
Date Posted: April 02, 2013
Working Paper Series
39 downloads

Incl. Electronic Paper Brewing the Recipe for Beer Brand Equity
Cristina Calvo Porral and Normand Bourgault
University of Coruña - Finance and MIS Research Group (fysig) - Faculty of Business and Economics and Université du Québec en Outaouais
Date Posted: April 02, 2013
Last Revised: April 09, 2013
Working Paper Series
23 downloads

Incl. Electronic Paper The Role of Brand Characteristics in Brand Alliance Engagement with Different Types of Partners: An Exploratory Study
E. B. Samuylova, D. V. Muravskii, M. M. Smirnova, O. N. Alkanova. The role of brand characteristics in brand alliance engagement with different types of partners: an exploratory study # 8 (E)–2012, Graduate School of Management, St. Petersburg State University: SPb, 2012,
Elena Samuylova , Daniil Muravskii , Maria Smirnova and Olga Alkanova
St. Petersburg University Graduate School of Management , St. Petersburg University Graduate School of Management , Saint Petersburg State University - Graduate School of Management and St. Petersburg University Graduate School of Management
Date Posted: April 02, 2013
Working Paper Series
5 downloads

Incl. Electronic Paper Consumer Perceptions of Service Constellations: Implications for Service Innovation
Journal of Service Management 24(3), Forthcoming
Allard C.R. van Riel , Giulia Calabretta , Paul H. Driessen , Bas Hillebrand , Ashlee Humphreys , Manfred Krafft and Sander F.M. Beckers
Radboud University Nijmegen - Institute for Management Research , Delft University of Technology , Radboud University Nijmegen - Institute for Management Research , Radboud University Nijmegen - Institute for Management Research , Northwestern University - Medill School of Journalism , University of Muenster and University of Groningen - Department of Marketing & Marketing Research
Date Posted: April 01, 2013
Accepted Paper Series
23 downloads

Incl. Electronic Paper An Application of AHP in Optimizing Customer Satisfaction in a Services Marketing Scenario
S. Saibaba et al. (Eds.): Innovative Marketing Strategies For Emerging Markets - What’s Next, pp. 20-27, SSIM, Hyderabad 2013,
Debabrata Das
West Bengal University of Technology - Bengal School Of Technology & Management
Date Posted: March 29, 2013
Accepted Paper Series
35 downloads

Incl. Electronic Paper Coordinating Static and Dynamic Supply Chains with Advertising through Two-Part Tariffs
Quaderni DSE Working Paper N° 874,
Luca Lambertini
University of Bologna - Department of Economics
Date Posted: March 28, 2013
Working Paper Series
22 downloads

Incl. Electronic Paper Managing Brand of Cross-Border Tourist Destinations: Case Study Cross-Border Cooperation Karlovac County (CRO) – Southeast Slovenia (SLO)
Proceedings of 8th International Conference «Economic Integration, Competition and Cooperation», 6-9 April, Opatija, University of Rijeka – Faculty of Economics, CD with Full papers,
Silvija Vitner Marković and Neven Šerić
Karlovac University of Applied Sciences and University of Split
Date Posted: March 26, 2013
Last Revised: May 21, 2013
Working Paper Series
9 downloads

Incl. Electronic Paper Product Ideation in Social Networks
Columbia Business School Research Paper No. 13-13
Andrew T. Stephen , Peter Pal Zubcsek and Jacob Goldenberg
University of Pittsburgh , University of Florida - Department of Marketing and Hebrew University of Jerusalem - Jerusalem School of Business Administration
Date Posted: March 26, 2013
Last Revised: April 05, 2013
Working Paper Series
56 downloads

Incl. Electronic Paper Corporate Identity: Identifying Dominant Elements in CI Models
Journal of Management Research, 5(3), 28-43, 2013
Jeremiah Iyamabo , Seyi Owolawi , Olutayo Otubanjo and Mustapha Tosin Balogun
Lagos Business School , Noah’s Ark Communications Limited , Lagos Business School and Lagos State University
Date Posted: March 24, 2013
Last Revised: May 20, 2013
Accepted Paper Series
10 downloads

Incl. Electronic Paper The Importance of Diverse Stakeholders in Place Branding: The Case of I Feel Slovenia
Anatolia. An International Journal of Tourism and Hospitality Research, Vol. 23, No. 1, pp. 49-60, 2012
Maja Konecnik Ruzzier and Nusa Petek
University of Ljubljana - Faculty of Economics and University of Ljubljana - Faculty of Economics University of Ljubljana
Date Posted: March 24, 2013
Accepted Paper Series
9 downloads

Incl. Electronic Paper Effectiveness of the Direct Marketing as the Promotional Element of an Enterprise
Proceedings of 7th International Conference «Economic Integration, Competition and Cooperation», 2-3 April, 2009, Opatija, University of Rijeka – Faculty of Economics, CD with Full papers ,
Iva Gregurec and Kristina Brodar
University of Zagreb - Faculty of Organization and Informatics and University of Zagreb - Faculty of Organization and Informatics
Date Posted: March 21, 2013
Last Revised: May 22, 2013
Working Paper Series
16 downloads

Incl. Electronic Paper How Virtuous is Your Firm? A Checklist
Electronic Journal of Business Ethics and Organization Studies, 2009, 14, 14-20
Hershey H. Friedman and Linda Weiser Friedman
Brooklyn College - Department of Finance and Business Management and Baruch College, CUNY - Zicklin School of Business
Date Posted: March 21, 2013
Accepted Paper Series
16 downloads

Incl. Electronic Paper Universities as Brands - the Role of Branding in Educational Theories
Wolfgang Nedobity
Universität Wien
Date Posted: March 19, 2013
Last Revised: April 08, 2013
Working Paper Series
21 downloads

Incl. Electronic Paper The Image as a Possible Source of Competitive Advantage of the Destination – The Case of Slovenia
Tourism Review, 2002, Vol. 57, No. 1 & 2, pp. 6-12
Maja Konecnik Ruzzier
University of Ljubljana - Faculty of Economics
Date Posted: March 18, 2013
Accepted Paper Series
2 downloads

Incl. Electronic Paper Slovenia as a Tourism Destination: Differences in Image Evaluations Perceived by Tourism Representatives from Closer and More Distant Markets
Economic and Business Review, 2005, Vol. 7, No. 3, pp. 261-282
Maja Konecnik Ruzzier
University of Ljubljana - Faculty of Economics
Date Posted: March 18, 2013
Accepted Paper Series
6 downloads

Incl. Electronic Paper Tourism Destination Brand Identity: The Case of Slovenia
Journal of Brand Management, 2008, vol. 15, no. 3, pp. 177-189
Maja Konecnik Ruzzier and Frank M. Go
University of Ljubljana - Faculty of Economics and Erasmus University Rotterdam (EUR)
Date Posted: March 18, 2013
Accepted Paper Series
19 downloads

Incl. Electronic Paper Organizational Culture and Reputation - Vectors in Shaping Successful Retail Brand Value
Tăchiciu L., Ioncică M., Iosif A., Pantelescu A., (eds.), The 22nd RESER Interantional Conference – Services and Economic Development Local and Global Challanges – Conference Pogramme and Abstracts, RESER 2012, European Association for Research on Services, 22nd International Conference Bucharest,
Dan Cristian Dabija
Babes-Bolyai University - Faculty of Economics and Business Administration
Date Posted: March 17, 2013
Working Paper Series
16 downloads

Incl. Electronic Paper Tourism Destination Brand Equity Dimensions: Renewal Versus Repeat Market
Journal of Travel Research, 2011, Vol. 50, No. 5, pp. 471-481
William C. Gartner and Maja Konecnik Ruzzier
University of Minnesota and University of Ljubljana - Faculty of Economics
Date Posted: March 16, 2013
Accepted Paper Series
10 downloads

Incl. Electronic Paper Customer-Based Brand Equity for a Destination
Annals of Tourism Research, 2007, Vol. 34, No. 2, pp. 400-421
Maja Konecnik Ruzzier and William C. Gartner
University of Ljubljana - Faculty of Economics and University of Minnesota
Date Posted: March 16, 2013
Accepted Paper Series
11 downloads

Incl. Electronic Paper Developing Brand Identity for Slovenia with Opinion Leaders
Baltic Journal of Management, 2012, Vol. 7, No. 2, pp. 124-142
Maja Konecnik Ruzzier
University of Ljubljana - Faculty of Economics
Date Posted: March 16, 2013
Accepted Paper Series
8 downloads

Incl. Electronic Paper Value Capture and Brand Community Management
Bernard Cova and Bernard Paranque
Euromed Management and Kedge Business School - Euromed Management
Date Posted: March 16, 2013
Last Revised: May 08, 2013
Working Paper Series
18 downloads

Incl. Electronic Paper The Customer’s Perspective on the Tourism Destination Brand: A Structural Equation Modeling Study
Transformations in Business and Economics, 2008, Vol. 7, No. 1, pp. 169-184
Maja Konecnik Ruzzier and Mitja Ruzzier
University of Ljubljana - Faculty of Economics and University of Primorska
Date Posted: March 15, 2013
Accepted Paper Series
2 downloads

Incl. Electronic Paper Extending the Tourism Destination Image Concept into Customer-Based Brand Equity for a Tourism Destination
Economic Research, 2010, vol. 23, no. 3, pp. 24-42
Maja Konecnik Ruzzier
University of Ljubljana - Faculty of Economics
Date Posted: March 15, 2013
Accepted Paper Series
5 downloads

Incl. Electronic Paper The Influence of Previous Visitation on Customer's Evaluation of a Tourism Destination
Managing Global Transitions, 2006, Vol. 4, No. 2, pp. 145-165
Maja Konecnik Ruzzier and Mitja Ruzzier
University of Ljubljana - Faculty of Economics and University of Primorska
Date Posted: March 15, 2013
Accepted Paper Series
3 downloads

Incl. Electronic Paper Romanians' Perception of Public Services – A Comparative Perspective
Tăchiciu L., Ioncică M., Iosif A., Pantelescu A., The 22nd RESER Interantional Conference – Services and Economic Development Local and Global Challanges, RESER 2012, European Association for Research on Services, 22nd International Conference Bucharest, Romania,
Dan Cristian Dabija and Raluca Băbuţ
Babes-Bolyai University - Faculty of Economics and Business Administration and Babes-Bolyai University - Faculty of Economics and Business Administration
Date Posted: March 15, 2013
Working Paper Series
2 downloads

Incl. Electronic Paper Country Brand I Feel Slovenia: First Response from Locals
Economic Research, 2012, vol. 25, no. 2, pp. 465-484
Maja Konecnik Ruzzier and Nusa Petek
University of Ljubljana - Faculty of Economics and University of Ljubljana - Faculty of Economics University of Ljubljana
Date Posted: March 14, 2013
Accepted Paper Series
7 downloads

Incl. Electronic Paper Clarifying the Concept of Customer-Based Brand Equity for a Tourism Destination
Annales, Series Historia et Sociologia, 20, 2010, 1, pp. 189-200.
Maja Konecnik Ruzzier
University of Ljubljana - Faculty of Economics
Date Posted: March 14, 2013
Last Revised: March 17, 2013
Accepted Paper Series
6 downloads

Incl. Electronic Paper Impact of Marketing Mix Elements on Building the Image of Tourist Accommodation Establishments — An Empirical Study in Romania
Tăchiciu L., Ioncică M., Iosif A., Pantelescu A., The 22nd RESER International Conference – Services and Economic Development Local and Global Challanges – Conference Pogramme and Abstracts, RESER 2012, European Association for Research on Services, 22nd International Conference Bucharest, Romania,
Dan Cristian Dabija and Alexandru Chis
Babes-Bolyai University - Faculty of Economics and Business Administration and Babes-Bolyai University - Faculty of Economics and Business Administration
Date Posted: March 13, 2013
Working Paper Series
13 downloads

Incl. Electronic Paper Sustainable Marketing Practices: A Potential Strategy for Sustainable Development in Emerging Economies
Emerging Marketing Paradigms published by Excel India Publishers, New Delhi, 2012, pp 417-423. ISBN: 978-93-82062-73-8
Dr. Ranjana Pandey II, Sandhya Kumari , Pallavee Shrivastava and Usha Kiran Rai
FMS, BHU , Banaras Hindu University (BHU) , Banaras Hindu University (BHU) and Faculty of Management Studies, Banaras Hindu University (BHU)
Date Posted: March 13, 2013
Accepted Paper Series
40 downloads

Incl. Electronic Paper Role of Mall Management in Altering Retail Landscape in India
Emerging Marketing Paradigms published by Excel India Publishers, New Delhi. 2012, pp. 3 – 8,
Monica Srivastava and Usha Kiran Rai
Banaras Hindu University (BHU) and Faculty of Management Studies, Banaras Hindu University (BHU)
Date Posted: March 13, 2013
Accepted Paper Series
19 downloads


 

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