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JEL Code: M37
148,740 Total downloads
Showing Papers 41 - 90 of 576
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Advertising Content CEPR Discussion Paper No. 5064
Simon P. Anderson and
Régis Renault
Date Posted: August 03, 200521 downloads
Advertising Content
Simon P. Anderson and
Régis Renault
Date Posted: March 25, 2004417 downloads
Advertising Disclosures: Measuring Labeling Alternatives in Internet Search Engines Harvard Business School NOM Unit Working Paper No. 11-048
Benjamin G. Edelman
and
Duncan S. Gilchrist
Date Posted: November 11, 2010Last Revised: January 25, 201292 downloads
Advertising Effects on Awareness, Consideration and Brand Choice Using Tracking Data ERIM Report Series Reference No. ERS-2004-028-MKT
Philip Hans Franses and
Marco Vriens
Date Posted: August 26, 20061744 downloads
Advertising Exposures for a Seasonal Good in a Segmented Market Department of Management, Università Ca' Foscari Venezia Working Paper No. 11/2011,
Daniela Favaretto
,
Grosset Luca
and
Bruno Viscolani
affiliation not provided to SSRN
and
University of Padua - Department of Pure and Applied Mathematics
Date Posted: April 09, 201220 downloads
Advertising for Attention in a Consumer Search Model IESE Business School Working Paper No. 794
Marco A. Haan
Date Posted: May 18, 200951 downloads
Advertising in Social Networks
Igor Pustylnick
Date Posted: December 27, 2011329 downloads
Advertising Intensity and Welfare in an Equilibrium Search Model CAEPR Working Paper No. 2008-003
Ian M. McCarthy
Date Posted: January 31, 200882 downloads
Advertising Media and Cigarette Demand Bulletin of Economic Research, Vol. 63, Issue 4, pp. 404-416, 2011
Rajeev K. Goel
Date Posted: September 29, 20112 downloads
Advertising Pre-Testing in Simulated Test Marketing
Nikolay Y. Korotkov
Date Posted: October 12, 201179 downloads
Advertising Restrictions and Cigarette Smoking: Evidence from Myopic and Rational Addiction Models Contemporary Economic Policy, Vol. 24, Issue 3, pp. 370-381, 2006
Natsuko Iwasaki
,
Carol Horton Tremblay and
Victor J. Tremblay
affiliation not provided to SSRN
and
affiliation not provided to SSRN
Date Posted: February 29, 200819 downloads
Advertising Restrictions and Competition in the Children's Breakfast Cereal Industry Journal of Law and Economics, Forthcoming
C. Robert Clark
Date Posted: August 30, 2007
Advertising to Adolescents: An Examination of Skepticism Global Journal of Business Research, Vol. 5, No. 3, pp. 85-91
Annette Singleton Jackson
Date Posted: June 29, 201143 downloads
Advertising, Alcohol, and Youth Regulation, Vol. 28, No. 2, pp. 40-47, Summer 2005
Jon P. Nelson
Date Posted: August 10, 2005237 downloads
Advertising, Commercial Speech, and First Amendment Parity Charleston Law Review, Vol. 5, 2011
Adam D. Thierer
Date Posted: March 03, 201312 downloads
Advertising, Economic Development, and Global Warming
Gary Erickson
Date Posted: November 02, 201212 downloads
Advertising, Intangible Assets, and Unpriced Entertainment FRB Philadelphia Working Paper No. 05-11
Leonard I. Nakamura
Date Posted: July 28, 2005200 downloads
Advertising, Pricing & Market Structure in Competitive Matching Markets
Edner Bataille
and
Benoit Julien
Date Posted: November 14, 2005134 downloads
Advertising, Product Differentiation and Cooperation
Moshe Bar-Niv (Burnovski) and
Israel Zang
affiliation not provided to SSRN
Date Posted: January 18, 2010Last Revised: January 28, 201093 downloads
Advertising, Publicity Rights, and Economic Reasoning
Michael A. Einhorn
Date Posted: October 09, 2007217 downloads
Aggregation Bias in Sponsored Search Data: The Curse and The Cure
Vibhanshu Abhishek
,
Kartik Hosanagar
and
Peter Fader
Date Posted: October 20, 2009Last Revised: December 28, 2012632 downloads
Alcohol Advertising Bans, Consumption, and Control Policies in Seventeen OECD Countries, 1975-2000
Jon P. Nelson
Date Posted: November 07, 2006272 downloads
Alcohol Advertising in Magazines and Youth Readership: Are Youths Disproportionately Exposed? Contemporary Economic Policy, Vol. 26, Issue 3, pp. 482-492, July 2008
Michael Siegel ,
Charles King III ,
Joshua Ostroff ,
Craig Ross ,
Karen Dixon and
David H. Jernigan
affiliation not provided to SSRN
,
affiliation not provided to SSRN
,
affiliation not provided to SSRN
and
Georgetown University
Date Posted: July 10, 20081 downloads
Alcohol Advertising in Magazines: Effects of Price, Demographics, and Audience Size
Jon P. Nelson
Date Posted: May 06, 2005303 downloads
Alcohol Marketing, Adolescent Drinking, and Publication Bias in Longitudinal Studies: A Critical Appraisal Using Meta-Analysis Journal of Economic Surveys, Forthcoming
Jon P. Nelson
Date Posted: July 11, 201059 downloads
Alcohol, Unemployment Rates, and Advertising Bans: International Panel Evidence, 1975-2000 Journal of Public Affairs, Vol. 10, p. 348, February 2010
Jon P. Nelson
Date Posted: July 10, 201038 downloads
Ambush Marketing - New Zealand is in Search of Events to Host
Owen J. Morgan
Date Posted: February 19, 2008
An Activity System as a Behavioristic Framework for the Elaboration of Promotion Techniques Journal of Applied Business Research, Vol. 27, No. 3, pp. 9-31, 2011
George S. Spais
Date Posted: April 17, 2011
An Analysis of the Marketing Strategy of Vicks Vaporub Marketing Mastermind, pp. 9-17, April 2005
Amit Banerji
and
Tarun Jain
affiliation not provided to SSRN
and
Supreme Court of India
Date Posted: August 11, 2008Last Revised: December 23, 2008856 downloads
An Application of the Win-Win-Win Papakonstantinidis Model as an Innovative Bargaining Solution Analysis in Cooperative Sales Promotion Campaigns Proceedings of the 4th Annual Euromed Conference of the Euromed Academy of Business, pp. 1724-1744, 2011
George S. Spais and
Leonidas A. Papakonstantinidis
Date Posted: June 19, 2012Last Revised: June 20, 2012
An Application of the Win-Win-Win Papakonstantinidis Model as an Innovative Bargaining Solution Analysis in Cooperative Sales Promotion Campaigns Proceedings of the 4th Annual Euromed Conference of the Euromed Academy of Business, pp. 1724-1744, 2011
George S. Spais and
Leonidas A. Papakonstantinidis
affiliation not provided to SSRN
Date Posted: October 29, 2011Last Revised: December 14, 2011
An Economic Approach to the Regulation of Direct Marketing
Daniel R. Shiman
Date Posted: June 14, 2005283 downloads
An Empirical Analysis of Search Engine Advertising: Sponsored Search in Electronic Markets NET Institute Working Paper
Anindya Ghose
and
Sha Yang
Date Posted: October 25, 2007Last Revised: May 26, 20091791 downloads
An Empirical Model of Advertising Dynamics
Jean-Pierre H. Dube
,
Guenter J. Hitsch and
Puneet Manchanda
Date Posted: December 18, 2003841 downloads
An Empirical Study of Word-of-Mouth Generation and Consumption Marketing Science (Forthcoming)
Sha Yang
,
Mantian (Mandy) Hu
,
Russell S. Winer
,
Henry Assael
and
Xiaohong Chen
Date Posted: September 22, 2012133 downloads
An Empirical Study on Social Media Behaviour of Consumers and Social Media Marketing Practices of Marketers 5th IIMA Conference on Marketing in Emerging Economies, January 2013
Sandeep Vij
and
Jyoti Sharma
Date Posted: December 30, 2012Last Revised: April 20, 2013107 downloads
An Examination of Marketing Techniques that Influence Millennials’ Perceptions of Whether a Product is Environmentally Friendly Journal of Strategic Marketing, Forthcoming
Katherine Taken Smith
Date Posted: November 06, 2010130 downloads
An Exploratory Study of Brand Manufacturers’ Perceived Value of the ‘Triple Pole’ Approach in Bargaining for Vertical Cooperative Sales Promotion Campaign: A Pilot Study in Greece and Cyprus Proceedings of 5th An. Euromed Conference of EMAB, pp.1452-1489
George S. Spais and
Leonidas A. Papakonstantinidis
Date Posted: October 07, 2012Last Revised: December 05, 2012
An Innovative Bargaining Solution Analysis for Vertical Cooperative Promotion Management Innovative Marketing, Vol. 5., No 3, pp. 7-29, 2009
George S. Spais ,
Leonidas A. Papakonstantinidis and
Stavros L. Papakonstantinidis
affiliation not provided to SSRN
Date Posted: June 19, 2012Last Revised: June 20, 2012
An Innovative Bargaining Solution Analysis for Vertical Cooperative Promotion Management Decisions Innovative Marketing, Vol. 5., No 3, pp. 7-29, Winter 2009
George S. Spais ,
Leonidas A. Papakonstantinidis
and
Stavros L. Papakonstantinidis
affiliation not provided to SSRN
and
affiliation not provided to SSRN
Date Posted: December 18, 2010
An Integrated Bargaining Solution Analysis for Vertical Cooperative Sales Promotion Campaigns Based on the Win-Win-Win Papakonstantinidis Model Journal of Applied Business Research, Vol. 28, No. 3, pp. 359-383, 2012
George S. Spais
Date Posted: April 30, 2012
An Irony of Electronics: On a Form or Two of Serious Legal Scholarship George Mason Law & Economics Research Paper No. 11-44, Journal of Law, Vol. 1, No. 2, pp. 219-222, 2011
Ross E. Davies
Date Posted: November 01, 201139 downloads
An Oligopoly Model of Dynamic Advertising Competition
Gary Erickson
Date Posted: December 20, 2006208 downloads
An Uncertain Diagnosis Regulation, Vol. 28, No. 2, pp. 34-39, Summer 2005
Paul H. Rubin
Date Posted: August 10, 200591 downloads
Analysing Advergames: Active Diversions or Actually Deception
Stephan Dahl ,
Lynne C. Eagle
and
Carlos Baez
Date Posted: June 14, 20061518 downloads
Analyzing the Relationship between Organic and Sponsored Search Advertising: Positive, Negative or Zero Interdependence?
Sha Yang
and
Anindya Ghose
Date Posted: October 20, 2009Last Revised: October 27, 2012981 downloads
Antecedents of Early Adoption and Use of Social Media Networks for Stakeholder Communications: Evidence from Franchising Journal of Small Business Management (special issue on Franchising), Forthcoming
Rozenn Perrigot
,
Manish Kacker
,
Guy Basset
and
Gérard Cliquet
Date Posted: July 31, 2011139 downloads
Applications Want to Be Free: Privacy Against Information Competition Policy International, Forthcoming
Mike Hammock
and
Paul H. Rubin
Date Posted: March 09, 201166 downloads
Applied Financial Marketing - Myth Versus Reality Journal of Financial Transformation, Vol. 21, pp. 55-66, 2007
Shahin Shojai
,
Julian Badcock
and
Alex De Fursac Gash
Date Posted: November 27, 2007Last Revised: July 08, 20095490 downloads
Approaches to Customer Segmentation Journal of Relationship Marketing, 2007
Bruce Cooil
,
Lerzan Aksoy
and
Timothy L. Keiningham
Date Posted: August 02, 20061073 downloads
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