Social Science Research Network
QuickSearch SSRN eLibrary

Search Within Results




Feedback to SSRN

SSRN eLibrary Statistics:

Papers & Authors:
Abstracts: 581,616
Full Text Papers: 482,298
Authors: 269,321
Papers Received in
  Last 12 months:
63,390

Paper Downloads:
To date: 81,514,273
Last 12 months: 10,258,420
Last 30 days: 899,548

CiteReader:  What's this?
Papers with
  Resolved
  References:
277,189
Total References: 9,075,409
Papers with Cites: 245,713
Total Citation
  Links:
6,012,680
Papers with
  Resolved
  Footnotes:
94,592
Total Footnotes: 9,190,620


SSRN eLibrary Search Results
JEL Code: M31
539,145 Total downloads
Showing Papers 421 - 470 of 2,329
Sort By
1 2 3 4 ... 47 | Next >
   


Incl. Electronic Paper 'How the Anticipation Can Be as Great as the Experience: Explaining Event Sponsorship Exhibit Outcomes Via Affective Forecasting'
Journal of Contemporary Issues in Advertising, Forthcoming
Angeline G. Close and Russell Lacey
University of Texas at Austin and Xavier University
Date Posted: January 16, 2012
Accepted Paper Series
64 downloads

'Internet Based Viral Marketing for Global Competition: The Road Ahead'
Dr. Naresh K. Patel
Centre For Management Studies, Dharmsinh Desai University Nadiad
Date Posted: December 04, 2011
Working Paper Series

Incl. Electronic Paper 'La Garantia Soy Jo': An Empirical Evaluation of the Institutional Enforcement of Consumers' Rights (Portuguese Version)
Ivan Cesar Ribeiro
Federal University of São Paulo
Date Posted: October 28, 2006
Working Paper Series
61 downloads

Incl. Electronic Paper 'Let's Wait and See!' The Real Option to Switch as a New Element of Customer Value
Schmalenbach Business Review, Vol. 65, April 2013, pp. 112-136
Jörg Henseler and Ellen Roemer
Radboud University Nijmegen and Hochschule Ruhr West
Date Posted: September 17, 2013
Last Revised: October 10, 2013
Accepted Paper Series
23 downloads

Incl. Electronic Paper 'Made in Italy' in China: From Country of Origin to Country Concept Branding
The Icfai Journal of Brand Management, Vol. VI, Nos. 3 & 4, pp. 63-74, September & December 2009
Salvatore Snaiderbaur
Benedictine College School of Business
Date Posted: January 06, 2010
Last Revised: June 16, 2010
Accepted Paper Series
348 downloads

'Marketing Innovation as a Business Strategy'
Dr. Naresh K. Patel
Centre For Management Studies, Dharmsinh Desai University Nadiad
Date Posted: December 04, 2011
Working Paper Series

Incl. Electronic Paper 'My Vote for My Mailman': Appeals to Reciprocity in Communication Campaigns
Schmalenbach Business Review, Vol. 65, July 2013, pp. 248-269
Carmen Horn , Anne Fries and Karen Gedenk
Independent , University of Hamburg and University of Hamburg - Institute for Marketing and Media
Date Posted: October 15, 2013
Accepted Paper Series
7 downloads

Incl. Electronic Paper 'Q-Q' - A Two Guitar Band: Quantitative Versus Qualitative Research
Ichim Cosmin
Alexandru Ioan Cuza University - Marketing Department
Date Posted: January 11, 2012
Working Paper Series
72 downloads

Incl. Electronic Paper 'Showrooming' and Price-Matching Guarantee
Qihong Liu
University of Oklahoma - Department of Economics
Date Posted: June 10, 2011
Last Revised: May 13, 2013
Working Paper Series
226 downloads

Incl. Electronic Paper 'Showrooming' and the Competition between Store and Online Retailers
Amit Mehra , Subodha Kumar and Jagmohan S. Raju
Indian School of Business (ISB), Hyderabad , Texas A&M University - Mays Business School and University of Pennsylvania - Marketing Department
Date Posted: January 15, 2013
Last Revised: August 22, 2014
Working Paper Series
460 downloads

Incl. Electronic Paper 'The Battle of Marathon: Strategic STP in Ancient and Modern Greece – a Case Study'
Journal Innovative Marketing, Vol 3, Issue 4, 2007
Faidon Theofanides and Christos Livas
University of Patras - Department of Business Administration and University of Piraeus - Department of Business Administration
Date Posted: March 12, 2012
Accepted Paper Series
39 downloads

'The Real Thing': Nominal Price Rigidity of the Nickel Coke, 1886-1959
Journal of Money, Credit and Banking, Vol. 36, No. 4, pp. 765-799, August 2004
Daniel Levy and Andrew Young
Bar-Ilan University - Department of Economics and Emory University - Department of Economics
Date Posted: April 20, 2004
Accepted Paper Series

Incl. Electronic Paper 'The Real Thing': Nominal Price Rigidity of the Nickel Coke, 1886-1959
Bar-Ilan University Economics Working Paper No. 2004
Daniel Levy and Andrew Young
Bar-Ilan University - Department of Economics and Emory University - Department of Economics
Date Posted: February 06, 2004
Working Paper Series
488 downloads

Incl. Electronic Paper 'The Specific Brand Building for Men in Fashion Luxury Industry'
"Changes in Social and Business Environment". Proceedings of the 5th International Conference.
Marina Ochkovskaya
Moscow State University - Faculty of Economics
Date Posted: December 03, 2013
Accepted Paper Series
51 downloads

Incl. Electronic Paper 'Zero' Option in Conjoint Analysis: A New Specification of the Indecision and the Refusal - Application to the Video on Demand Market
Gilbert Saporta and Silva Ohannessian
Conservatoire National des Arts et Métiers (CNAM) and affiliation not provided to SSRN
Date Posted: April 27, 2010
Working Paper Series
39 downloads

Incl. Electronic Paper '关系'、礼物和腐败 - 腐败主体的能动性和腐败交换的运作模式 (Guanxi, Gift and Corruption - The Enabling Role of Corruption Participants in Corrupt Exchange in China)
Ling Li
US-Asia Law Institute, NYU School of Law
Date Posted: August 23, 2011
Last Revised: August 25, 2011
Working Paper Series
88 downloads

Incl. Electronic Paper (Sub)Optimality of Dynamic Pricing Decisions in a Competitive Oligopoly
Yang Wang
Jesse H. Jones GSB, Rice University
Date Posted: November 03, 2014
Working Paper Series
7 downloads

Incl. Electronic Paper 360º Dofir-Model for Identity, Image and Reputation
Modern Marketing for Non-Profit Organizations: International Perspectives, S. Smyczek, ed., Katowice: University of Economics in Katowice Publishing House, Forthcoming
Tom G.S. Spanjaard and Martin C. Vonk
Avans University and Avans University
Date Posted: September 20, 2014
Accepted Paper Series
92 downloads

Incl. Electronic Paper 99: Are Retailers Best Responding to Rational Consumers? Experimental Evidence
Bradley J. Ruffle and Ze'ev Shtudiner
Wilfrid Laurier University - School of Business & Economics and Ariel University Center - Department of Economics
Date Posted: December 09, 2002
Working Paper Series
172 downloads

Incl. Electronic Paper A Bayesian Approach to Customer Scoring in Direct Marketing
Lichung Jen , Chien-Heng Chou and Greg M. Allenby
National Taiwan University - Department of International Business , Chinese Culture University and Ohio State University (OSU) - Department of Marketing and Logistics
Date Posted: November 18, 2006
Working Paper Series
354 downloads

Incl. Electronic Paper A Behavioral Analysis of Shanghai Real Estate Prices
Christopher K. Hsee , Jean-Pierre H. Dube and Yan Zhang
University of Chicago - Booth School of Business , University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Date Posted: August 29, 2006
Working Paper Series
280 downloads

Incl. Electronic Paper A Brand Culture Approach to Brand Literacy: Consumer Co-Creation and Emerging Chinese Luxury Brands
Schroeder, Jonathan. Janet Borgerson, and Zhiyan Wu (2014), “A Brand Culture Approach to Brand Literacy: Consumer Co-creation and Emerging Chinese Luxury Brands,” Advances in Consumer Research, 42 (in press, Forthcoming),
Jonathan E. Schroeder , Janet L. Borgerson and ZhiYan Wu
Rochester Institute of Technology , Rochester Institute of Technology and University of Exeter
Date Posted: October 20, 2014
Working Paper Series
30 downloads

Incl. Electronic Paper A Brand Theory of Trademark Law
Florida Law Review, Vol. 64, No. 4, p. 981, 2012, Thomas Jefferson School of Law Research Paper No. 1585327
Deven R. Desai
Georgia Institute of Technology - Scheller College of Business
Date Posted: April 06, 2010
Last Revised: October 08, 2013
Working Paper Series
499 downloads

Incl. Electronic Paper A Category-Level Model of Asymmetric Complements
Fisher College of Business Working Paper
Sanghak Lee , Jaehwan Kim and Greg M. Allenby
University of Iowa - Department of Marketing , Korea University Business School (KUBS) and Ohio State University (OSU) - Department of Marketing and Logistics
Date Posted: April 28, 2010
Working Paper Series
161 downloads

Incl. Electronic Paper A Cointegration Analysis of the Correlates of Performance in Franchised Channels
ECONOMICS AND MANAGEMENT OF NETWORKS: FRANCHISING NETWORKS, COOPERATIVES, JOINT VENTURES AND ALL, Gerard Cliquet et. al., eds., 2007
Rajiv P. Dant , Manish Kacker , Anne T. Coughlan and Jamie Emerson
Michael F Price College of Business, University of Oklahoma , DeGroote School of Business, McMaster University , Northwestern University - Kellogg School of Management and Salisbury University - Franklin P. Perdue School of Business
Date Posted: May 27, 2006
Last Revised: May 09, 2011
Accepted Paper Series
208 downloads

Incl. Electronic Paper A Comparative Analysis of Segmentation, Targeting and Positioning in the Greek Banking Sector: The Cases of EFG Eurobank Ergasias and Citibank
Essays in Honour of Prof. Petros Livas, pp. 699-717, University of Piraeus, 2010
Faidon Theofanides and Christos Livas
University of Patras - Department of Business Administration and University of Piraeus - Department of Business Administration
Date Posted: March 13, 2012
Accepted Paper Series
287 downloads

Incl. Electronic Paper A Comparative Study of Brand Building Activities of Oil Marketing Companies in India with Their Western Counterparts
EPOCH Strategies for Marketing: Family Business and Entrepreneurship, International Conference Proceeding, pp. 45-60
Rekha Attri and Dr. Manvinder Singh Pahwa
Core Business School, Indore and J.K. Business School, Gurgaon
Date Posted: January 09, 2012
Accepted Paper Series
234 downloads

Incl. Electronic Paper A Comparative Study of the Borrower Perception of Retail Lending in Private and Public Sector Banks in India
Vighneswara Swamy
IBS-Hyderabad
Date Posted: August 26, 2012
Working Paper Series
204 downloads

Incl. Electronic Paper A Comparison of 'Alscal' and 'Simple Correspondence Analysis' Methods in the Formation of Perceptual Maps
Ulusal Pazarlama Kongresi, 18-20 Ekim 2007, Sakarya Üniversitesi,
Bülent Başaran and Hakan Çelik
Bilecik Şeyh Edebali University and Bilecik University
Date Posted: July 06, 2011
Accepted Paper Series
18 downloads

Incl. Electronic Paper A Comparison of Fixed and Dynamic Pricing Policies in Revenue Management
Alper Şen
Bilkent University
Date Posted: July 05, 2012
Working Paper Series
115 downloads

Incl. Electronic Paper A Comparison of Relationship Marketing in Public and Private Sector Banks in India
Vineetha Rajshekhar and Mihir Dash
Alliance University and Alliance University - School of Business
Date Posted: December 17, 2012
Working Paper Series
227 downloads

Incl. Electronic Paper A Conceptual Model for the Use of Social Media in Companies
Cristian Nistor
affiliation not provided to SSRN
Date Posted: July 30, 2011
Working Paper Series
504 downloads

A Conjoint Analysis of New Food Products Processed from Underutilized Small Crawfish
Journal of Agricultural and Applied Economics, Vol. 30, No. 2, December 1998
R. Wes Harrison , Aylin Ozayan and Samuel P. Meyers
affiliation not provided to SSRN , affiliation not provided to SSRN and Louisiana State University, Baton Rouge - Department of Food Science
Date Posted: February 26, 1999
Accepted Paper Series

Incl. Electronic Paper A Consulta de Eventos Através do Social Media (The Event Search Through Social Media)
Jose Pedro Ribeiro
IESF Business School
Date Posted: November 26, 2014
Last Revised: November 27, 2014
Working Paper Series
10 downloads

Incl. Electronic Paper A Cross-Cohort Changepoint Model for Customer-Base Analysis
Arun Gopalakrishnan , Eric Bradlow and Peter Fader
University of Pennsylvania - Marketing Department , University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Date Posted: July 29, 2012
Last Revised: March 31, 2014
Working Paper Series
401 downloads

Incl. Electronic Paper A Direct Utility Model for Market Basket Data
Fisher College of Business Working Paper No. 1443390
Sanghak Lee and Greg M. Allenby
University of Iowa - Department of Marketing and Ohio State University (OSU) - Department of Marketing and Logistics
Date Posted: August 10, 2009
Working Paper Series
183 downloads

Incl. Electronic Paper A Dynamic Analysis of Resale Price Maintenance: Inefficient Brand Promotion, Higher Margins, Distorted Choices, and Retarded Retail Innovation
Antitrust Bulliten, Vol. 55, p. 101, Spring 2010, Southwestern Law School Working Paper No. 1023
Warren S. Grimes
Southwestern Law School
Date Posted: August 19, 2010
Last Revised: September 23, 2010
Working Paper Series
224 downloads

Incl. Electronic Paper A Dynamic Model of Shopping and Consumption
Edward Fox , Laura E Norman and John H. Semple
Southern Methodist University (SMU) - Edwin L. Cox School of Business , Cox School Of Business and Southern Methodist University (SMU) - Edwin L. Cox School of Business
Date Posted: August 06, 2014
Working Paper Series
15 downloads

Incl. Electronic Paper A Dynamic Model of User Behavior in a Social Network Site
Dae-Yong Ahn and Randal Watson
Chung-Ang University and University of Texas at Austin - Department of Economics
Date Posted: April 17, 2010
Working Paper Series
222 downloads

A Factor Analysis Approach to Consumer Perception on Store Brand
Sakthi Vel Rani Jr.
Kalasalingam University - Department of Business Administration
Date Posted: December 31, 2012
Working Paper Series

Incl. Electronic Paper A Fat Debate on Big Food? Unraveling Blogosphere Reactions
Calfornia Management Review, Vol. 55, No. 1, 2012
Ans Kolk , Hsin-Hsuan Meg Lee and Willemijn van Dolen
University of Amsterdam Business School , University of Amsterdam Business School and University of Amsterdam Business School
Date Posted: July 22, 2012
Accepted Paper Series
114 downloads

Incl. Electronic Paper A Framework Explaining How Consumers Plan and Book Travel Online
International Journal of Management and Marketing Research, Vol. 5, No. 3, pp. 57-67 (2012)
Michael Conyette
Okanagan College
Date Posted: January 28, 2013
Accepted Paper Series
59 downloads

A Framework for Organizational Success
Journal of Business Ethics, Vol. 7, No. 3, pp. 219-221, March 1988
Hershey H. Friedman and Linda Weiser Friedman
Brooklyn College - Department of Finance and Business Management and Baruch College, CUNY - Zicklin School of Business
Date Posted: July 17, 2006
Accepted Paper Series

Incl. Electronic Paper A Greater Price for a Greater Good? Evidence that Consumers Pay More for Charity-Linked Products
Daniel W. Elfenbein and Brian McManus
Washington University in Saint Louis - John M. Olin Business School and University of North Carolina (UNC) at Chapel Hill - Department of Economics
Date Posted: September 20, 2006
Last Revised: March 03, 2009
Working Paper Series
472 downloads

A Hasty Decision: A Case Study on Credit Evaluation
Banking Finance, Vol. XV, No.6, June 2002, 6-9.
Santi Swarup Kandikonda
Dayalbagh Educational Institute
Date Posted: July 23, 2014
Accepted Paper Series

Incl. Electronic Paper A Hierarchical Bayes Error Correction Model to Explain Dynamic Effects of Price Changes
ERIM Report Series Reference No. ERS-2005-047-MKT
D. Fok , Richard Paap , Csilla Horvath and Philip Hans Franses
Econometric Institute - Erasmus University Rotterdam , Erasmus University Rotterdam (EUR) - Department of Econometrics , Radboud University Nijmegen and Erasmus University Rotterdam (EUR) - Department of Econometrics
Date Posted: October 21, 2005
Working Paper Series
304 downloads

A Holiday Loved and Loathed: A Consumer Perspective of Valentine’s Day
Advances in Consumer Research, Vol. 33
Angeline G. Close and George Zinkhan
University of Texas at Austin and affiliation not provided to SSRN
Date Posted: January 16, 2012
Accepted Paper Series

Incl. Electronic Paper A Joint Framework for Category Purchase and Consumption Behavior
Tinbergen Institute Working Paper No. 2002-124/4
R.D. van Oest , Richard Paap and Philip Hans Franses
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) , Erasmus University Rotterdam (EUR) - Department of Econometrics and Erasmus University Rotterdam (EUR) - Department of Econometrics
Date Posted: February 08, 2003
Working Paper Series
153 downloads

Incl. Electronic Paper A Key Word History of Marketing Science
Carl F. Mela , Jason M.T. Roos and Yiting Deng
Duke University - Fuqua School of Business , Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Duke University - Fuqua School of Business
Date Posted: November 16, 2012
Working Paper Series
76 downloads

A Knowledge Reservoir as Time Goes by: The Role of Intrafirm Network in Sustaining Competitive Advantage of Market Orientation
Tao Zhu
University of Groningen - Faculty of Economics and Business
Date Posted: August 01, 2012
Working Paper Series


 

1 2 3 4 ... 47 | Next >
   


 

© 2014 Social Science Electronic Publishing, Inc. All Rights Reserved.  FAQ   Terms of Use   Privacy Policy   Copyright   Contact Us
This page was processed by apollo3 in 6.250 seconds