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JEL Code: M31
424,403 Total downloads
Showing Papers 421 - 470 of 1,873
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Coping with Sales Call Anxiety and its Effects on Protective Actions ERIM Report Series Reference No. ERS-2004-013-MKT
Frank Belschak
,
Willem Verbeke and
Richard P. Bagozzi
Date Posted: March 20, 2004206 downloads
Corporate Brand and Firm Value
José Rosário and
Claudia Custodio
Date Posted: May 21, 2007
Corporate Brand Values Perception Gap Analysis as an Internal Marketing Management System Assessment Tool Higher School of Economics Research Paper No. WP BRP 03/MAN/2012
Elena Panteleeva
and
Olga Oyner
Date Posted: January 26, 201331 downloads
Corporate Identity: Identifying Dominant Elements in CI Models
Jeremiah Iyamabo ,
Seyi Owolawi
,
Olutayo Otubanjo and
Mustapha Tosin Balogun
Date Posted: March 24, 201310 downloads
Corporate Social Responsability and Loyalty in Services Sector ESIC Market Economic and Business Journal, Vol. 138 January-April 2011, pp. 199-221
Mª del Mar García de los Salmones
and
I. Rodriguez del Bosque
affiliation not provided to SSRN
Date Posted: November 08, 201220 downloads
Corporate Social Responsibility and Consumer-Firm Emotional Attachment: Moderating Effects of Consumer Traits European Journal of Marketing, Forthcoming
Pavlos A. Vlachos
Date Posted: June 17, 2008Last Revised: June 04, 2011406 downloads
Corporate Social Responsibility on the International Area - Present Developments in Romania and Bulgaria 10th International Congress of the International Association on Public and Nonprofit Marketing, June 16-17, 2011
Ani I. Matei and
Mihaela Tuca
affiliation not provided to SSRN
Date Posted: April 05, 201178 downloads
Corporate Social Responsibility, Customer Satisfaction, and Market Value Journal of Marketing, 70 (4), 1-18, 2006
Xueming Luo and
Chitrabhanu Bhattacharya
Date Posted: May 05, 201315 downloads
Corporate Social Responsibility: Attributions, Loyalty, and the Mediating Role of Trust Journal of the Academy of Marketing Science, Vol. 37, pp. 170-180, 2009
Pavlos A. Vlachos ,
Argiris Tsamakos
,
Adam Vrechopoulos
and
Panagiotis Avramidis
Date Posted: September 16, 2008Last Revised: May 28, 201097 downloads
Corporate Social Responsibilty: Is this Another Hoax?
Godfrey Mugurusi
Date Posted: June 12, 2008Last Revised: July 15, 2008507 downloads
Corporate Sponsorships of Philanthropic Activities: When Do They Impact Perception of Sponsor Brand? Journal of Consumer Psychology, Vol. 13, No. 3, pp. 316-327, 2003
Satya Menon and
Barbara E. Kahn
Date Posted: December 31, 2003
Corporate Transparency and Innovation Accounting of New Product Impact
Paul Moon Sub Choi ,
Junhee Kim
and
Jongkuk Lee
affiliation not provided to SSRN
and
Ewha Womans University - College of Business Administration
Date Posted: August 28, 2011Last Revised: September 12, 201149 downloads
Corporations are People Too: A Multi-Dimensional Approach to the Corporate Personhood Puzzle Fordham Journal of Corporate & Financial Law, Vol. 15, p. 97, 2009, Chapman University Law Research Paper No. 10-02
Susanna Kim Ripken
Date Posted: February 05, 2010201 downloads
Costly Search and Design
Heski Bar-Isaac
,
Guillermo Caruana
and
Vicente Cunat
affiliation not provided to SSRN
Date Posted: July 17, 200924 downloads
Could Physiological Factors Influence Consumer Preferences Across Countries? An Exploration of Prestigious Brands and Male Organ Size
Tapio Eklöf
,
R. O.
and
H. T.
affiliation not provided to SSRN
,
affiliation not provided to SSRN
and
affiliation not provided to SSRN
Date Posted: September 25, 20126 downloads
Country and Consumer Segmentation: Multi-Level Latent Class Analysis of Financial Product Ownership CentER Discussion Paper No. 2003-75
Tammo H.A. Bijmolt ,
Leo Paas
and
J. Vermunt
affiliation not provided to SSRN
and
Tilburg University - Department of Methodology and Statistics
Date Posted: June 23, 2004226 downloads
Country Brand I Feel Slovenia: First Response from Locals Economic Research, 2012, vol. 25, no. 2, pp. 465-484
Maja Konecnik Ruzzier
and
Nusa Petek
Date Posted: March 14, 20136 downloads
Country Branding: Strategies and Experiences in South America Revista Estudios y Perspectivas en Turismo, Vol. 21, pp. 288-305, 2012
Lina Maria Echeverri ,
Christian A. Estay-Niculcar
and
Eduardo Rosker
Date Posted: March 02, 2012Last Revised: April 17, 201383 downloads
Coupon Redemption Behaviors among Korean Consumers: Effects of Distribution Method, Face Value, and Benefits on Coupon Redemption Rates in Service Sector KDI School of Pub Policy & Management Paper No. 05-14
Kwon Jung
and
Boon-Young Lee
Date Posted: January 10, 2006135 downloads
Creating a Green Brand for Competitive Distinction Asian Business & Management 7(4), 445-466
Nicole Darnall
Date Posted: July 08, 2008Last Revised: December 17, 2008284 downloads
Creating Contagious: How Social Networks and Item Characteristics Combine to Drive Persistent Social Epidemics
Andrew T. Stephen and
Jonah A. Berger
Date Posted: March 06, 2009Last Revised: January 04, 2012347 downloads
Creating Growth in New Markets: A Simultaneous Model of Firm Entry and Price
Barry L. Bayus and
Wooseong Kang
Date Posted: March 21, 2006142 downloads
Creating Lifelong Learning Through Service Learning Business Education & Administration, Vol. 2, No. 1, pp. 1-14, 2010
Farideh A. Farazmand
,
Robert D. Green
and
Philip J. Miller
affiliation not provided to SSRN
Date Posted: June 30, 201137 downloads
Creating Loyalty in Collective Hedonic Services: The Role of Satisfaction and Psychological Sense of Community Schmalenbach Business Review, Vol. 64, January 2012, pp. 59-76
Jan Drengner
,
Steffen Jahn
and
Hansjörg Gaus
Date Posted: April 16, 201232 downloads
Creating UGC Areas on Official Destination Websites: Is There a Recipe for Success? An Insight Through Netnographic Research
Linda Osti
Date Posted: March 27, 201051 downloads
Crisis and Consumption Smoothing INSEAD Working Paper No. 2009/26/EPS/MKT
Pushan Dutt
and
Paddy Padmanabhan
Date Posted: June 15, 2009124 downloads
Crisis and the Activity of Communication and Public Relations Department Revista Romaneasca pentru Educatie Multidimensionala, Vol. 2, No. 3, April 2010
Elena Unguru
Date Posted: August 22, 2010
Cross-Border Identity in Building a Regional Brand: The Northern Transylvania Region Mircea Brie, Gabor Kozma, Eurolimes, Volume 2, Autumn 2006, From Smaller to Greater Europe: Border Identitary Testimonies, Oradea University Press, 2006, pp. 54-63
Luminita Soproni
Date Posted: March 12, 20133 downloads
Cross-Brand Pass-Through in Supermarket Pricing Marketing Science, Forthcoming, Johnson School Research Paper Series No. 04-08
Jean-Pierre H. Dube
and
Sachin Gupta
Date Posted: January 30, 2008288 downloads
Cross-Country Exploration of Environmental Attitudes Environment & Behavior 41 (3), 2009, pp. 365-386
Emine Sarigollu
Date Posted: February 14, 20136 downloads
Cross-Cultural Comparison of the Processes and Outcomes of Buyer-Seller Negotiations through Instant Messaging: Hong Kong Chinese vs. Americans
Guang Yang
Date Posted: October 01, 2008
Cross-Functional 'Coopetition': The Simultaneous Role of Cooperation and Competition within Firms Journal of Marketing, 70 (2), 67-80, 2006
Xueming Luo ,
Rebecca J. Slotegraaf
and
Xing Pan
Date Posted: May 05, 20131 downloads
Cross-Market Discounts
Marcel Goic ,
Kinshuk Jerath
and
Kannan Srinivasan
Date Posted: December 05, 2009198 downloads
Cross-National Logo Evaluation Analysis: An Individual Level Approach ERIM Report Series Reference No. ERS-2008-055-MKT
Ralf van der Lans
,
Joseph A. Cote ,
Catherine Cole
,
Siew Meng Leong
,
A. Smidts ,
Pamela W. Henderson ,
Christian Bluemelhuber
,
Paul A. Bottomley
,
John R. Doyle ,
Alexander Fedorikhin
,
M. Janakiraman
,
B. Ramaseshan
and
Bernard Schmitt
affiliation not provided to SSRN
,
affiliation not provided to SSRN
,
Cardiff University - Cardiff Business School
,
Cardiff University - Cardiff Business School
,
affiliation not provided to SSRN
,
Indian Institute of Management (IIM), Lucknow
,
affiliation not provided to SSRN
and
affiliation not provided to SSRN
Date Posted: September 10, 2008113 downloads
Crowdsourcing New Product Ideas Over Time: An Analysis of Dell's Ideastorm Community UNC Kenan-Flagler Research Paper No. 2012-5
Barry L. Bayus
Date Posted: January 04, 2012Last Revised: December 03, 2012412 downloads
Crowdsourcing New Product Ideas Under Consumer Learning
Yan Huang
,
Param Vir Singh and
Kannan Srinivasan
Date Posted: December 19, 2011171 downloads
Cultural Authenticity and Regional Development
Nandinee K. Kutty
Date Posted: April 08, 2008177 downloads
Culture & Arts as Knowledge Resources Towards Sustainability for Identity of Nations and Cognitive Richness of Human Being UNIMI Economics Working Paper No. 11.2004
Luciano Pilotti and
Marina Rinaldin
Date Posted: December 14, 2004157 downloads
Culture-Dependent Assimilation and Differentiation of the Self Journal of Cross Cultural Psychology, Vol. 32, pp. 561-576, September 2001
Jennifer Aaker and
Bernd H. Schmitt
Date Posted: August 06, 2011
Culture’s Impact on Customer Motivation to Engage in Professional Service Enactments Schmalenbach Business Review, Vol. 64, April 2012, pp. 141-165
Jan H. Schumann
,
Nancy V. Wünderlich
and
Marcus S. Zimmer
Date Posted: April 14, 201250 downloads
Curvilinear Effects of Corporate Social Responsibility and Benevolence on Loyalty
Pavlos A. Vlachos
Date Posted: July 14, 2009229 downloads
Customer Analysis for Corporate Survival The Nigerian Journal of Management Research, Vol. 3, No. 1, July - December 2003
Kolawole Olugbenga Oladele
Date Posted: March 27, 201044 downloads
Customer Centric Corporate Social Responsibility
Mamunur Rashid
Date Posted: October 14, 2010Last Revised: November 03, 2010352 downloads
Customer Choice Variability and Profit Optimization Modelling in a Firm: An Analytical Framework Monterrey Instititue of Technology, Marketing and Business Working Paper No. 10/2006
Dr. Rajagopal
Date Posted: August 31, 2006155 downloads
Customer Complaints and Lifetime Value
George Knox and
Rutger van Oest
Date Posted: July 03, 2009Last Revised: January 30, 2013212 downloads
Customer Confusion in Service-to-Business Markets - Foundations and First Empirical Results Lakotta, Jan and Jacob, Frank, "CUSTOMER CONFUSION IN SERVICE-TO-BUSINESS MARKETS - FOUNDATIONS AND FIRST EMPIRICAL RESULTS" ESCP-EAP Working Paper No.34, January 2008
Jan Lakotta
and
Frank Jacob
Date Posted: February 26, 2008180 downloads
Customer Information Sharing: Strategic Incentives and New Implications Journal of Economics and Management Strategy, Forthcoming, NET Institute Working Paper No. 07-27
Byung-Cheol Kim and
Jay Pil Choi
Date Posted: October 19, 2007Last Revised: August 02, 2010154 downloads
Customer Level Profitability Implications of Satisfaction Programs: A Retailer Satisfaction Field Study
Chakravarthi Narasimhan ,
Mahendra Gupta ,
George Foster
and
Rakesh Niraj
Date Posted: May 24, 2006562 downloads
Customer Loyalty in the Airline Industry: Frequent Flyers Programs Working Paper No. 5, 2003
Roberta Minazzi
Date Posted: July 10, 20051618 downloads
Customer Loyalty: Influences on Three Types of Retail Stores’ Shoppers International Journal of Management and Marketing Research, Vol. 5, No. 1, pp. 1-19
Mei-Lien Li
,
Robert D. Green
,
Farideh A. Farazmand
and
Erika Grodzki
Date Posted: January 05, 2012240 downloads
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