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JEL Code: M31
424,463 Total downloads
Showing Papers 441 - 490 of 1,873
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Creating Contagious: How Social Networks and Item Characteristics Combine to Drive Persistent Social Epidemics
Andrew T. Stephen and
Jonah A. Berger
University of Pittsburgh
and
University of Pennsylvania - Marketing Department
Date Posted: March 06, 2009
Last Revised: January 04, 2012
Working Paper Series
347 downloads
Creating Growth in New Markets: A Simultaneous Model of Firm Entry and Price
Barry L. Bayus and
Wooseong Kang
University of North Carolina (UNC) at Chapel Hill - Marketing Area
and
North Carolina State University - College of Management
Date Posted: March 21, 2006
Working Paper Series
142 downloads
Creating Lifelong Learning Through Service Learning
Business Education & Administration, Vol. 2, No. 1, pp. 1-14, 2010
Farideh A. Farazmand
,
Robert D. Green
and
Philip J. Miller
Lynn University
,
Lynn University
and
affiliation not provided to SSRN
Date Posted: June 30, 2011
Accepted Paper Series
37 downloads
Creating Loyalty in Collective Hedonic Services: The Role of Satisfaction and Psychological Sense of Community
Schmalenbach Business Review, Vol. 64, January 2012, pp. 59-76
Jan Drengner
,
Steffen Jahn
and
Hansjörg Gaus
Chemnitz University of Technology (CUT)
,
Chemnitz University of Technology
and
Saarland University
Date Posted: April 16, 2012
Accepted Paper Series
32 downloads
Creating UGC Areas on Official Destination Websites: Is There a Recipe for Success? An Insight Through Netnographic Research
Linda Osti
Free University of Bozen-Bolzano - School of Economics
Date Posted: March 27, 2010
Working Paper Series
51 downloads
Crisis and Consumption Smoothing
INSEAD Working Paper No. 2009/26/EPS/MKT
Pushan Dutt
and
Paddy Padmanabhan
INSEAD - Economics and Political Sciences
and
INSEAD
Date Posted: June 15, 2009
Working Paper Series
124 downloads
Crisis and the Activity of Communication and Public Relations Department
Revista Romaneasca pentru Educatie Multidimensionala, Vol. 2, No. 3, April 2010
Elena Unguru
Lumen Reserch Center in Humanistic Sciences
Date Posted: August 22, 2010
Accepted Paper Series
Cross-Border Identity in Building a Regional Brand: The Northern Transylvania Region
Mircea Brie, Gabor Kozma, Eurolimes, Volume 2, Autumn 2006, From Smaller to Greater Europe: Border Identitary Testimonies, Oradea University Press, 2006, pp. 54-63
Luminita Soproni
University of Oradea
Date Posted: March 12, 2013
Accepted Paper Series
3 downloads
Cross-Brand Pass-Through in Supermarket Pricing
Marketing Science, Forthcoming, Johnson School Research Paper Series No. 04-08
Jean-Pierre H. Dube
and
Sachin Gupta
University of Chicago - Booth School of Business
and
Cornell University - Samuel Curtis Johnson Graduate School of Management
Date Posted: January 30, 2008
Accepted Paper Series
288 downloads
Cross-Country Exploration of Environmental Attitudes
Environment & Behavior 41 (3), 2009, pp. 365-386
Emine Sarigollu
McGill University
Date Posted: February 14, 2013
Accepted Paper Series
6 downloads
Cross-Cultural Comparison of the Processes and Outcomes of Buyer-Seller Negotiations through Instant Messaging: Hong Kong Chinese vs. Americans
Guang Yang
Department of Marketing, School of Business, Howard University
Date Posted: October 01, 2008
Working Paper Series
Cross-Functional 'Coopetition': The Simultaneous Role of Cooperation and Competition within Firms
Journal of Marketing, 70 (2), 67-80, 2006
Xueming Luo ,
Rebecca J. Slotegraaf
and
Xing Pan
University of Texas at Arlington
,
Indiana University Bloomington - Department of Marketing
and
Indiana University Bloomington - Department of Marketing
Date Posted: May 05, 2013
Accepted Paper Series
1 downloads
Cross-Market Discounts
Marcel Goic ,
Kinshuk Jerath
and
Kannan Srinivasan
Carnegie Mellon University - David A. Tepper School of Business
,
Carnegie Mellon University - David A. Tepper School of Business
and
Carnegie Mellon University - David A. Tepper School of Business
Date Posted: December 05, 2009
Working Paper Series
198 downloads
Cross-National Logo Evaluation Analysis: An Individual Level Approach
ERIM Report Series Reference No. ERS-2008-055-MKT
Ralf van der Lans
,
Joseph A. Cote ,
Catherine Cole
,
Siew Meng Leong
,
A. Smidts ,
Pamela W. Henderson ,
Christian Bluemelhuber
,
Paul A. Bottomley
,
John R. Doyle ,
Alexander Fedorikhin
,
M. Janakiraman
,
B. Ramaseshan
and
Bernard Schmitt
Rotterdam School of Management, Erasmus University
,
Washington State University - Department of Marketing
,
University of Iowa - Henry B. Tippie College of Business
,
NUS Business School, National University of Singapore
,
Erasmus Research Institute of Management (ERIM)
,
affiliation not provided to SSRN
,
affiliation not provided to SSRN
,
Cardiff University - Cardiff Business School
,
Cardiff University - Cardiff Business School
,
affiliation not provided to SSRN
,
Indian Institute of Management (IIM), Lucknow
,
affiliation not provided to SSRN
and
affiliation not provided to SSRN
Date Posted: September 10, 2008
Working Paper Series
113 downloads
Crowdsourcing New Product Ideas Over Time: An Analysis of Dell's Ideastorm Community
UNC Kenan-Flagler Research Paper No. 2012-5
Barry L. Bayus
University of North Carolina (UNC) at Chapel Hill - Marketing Area
Date Posted: January 04, 2012
Last Revised: December 03, 2012
Working Paper Series
412 downloads
Crowdsourcing New Product Ideas Under Consumer Learning
Yan Huang
,
Param Vir Singh and
Kannan Srinivasan
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
,
Carnegie Mellon University - David A. Tepper School of Business
and
Carnegie Mellon University - David A. Tepper School of Business
Date Posted: December 19, 2011
Working Paper Series
171 downloads
Cultural Authenticity and Regional Development
Nandinee K. Kutty
Consultant
Date Posted: April 08, 2008
Working Paper Series
177 downloads
Culture & Arts as Knowledge Resources Towards Sustainability for Identity of Nations and Cognitive Richness of Human Being
UNIMI Economics Working Paper No. 11.2004
Luciano Pilotti and
Marina Rinaldin
University of Milan - Department of Economics, Business and Statistics
and
University of Milan - Dipartimento di Economia Politica e Aziendale (DEPA)
Date Posted: December 14, 2004
Working Paper Series
157 downloads
Culture-Dependent Assimilation and Differentiation of the Self
Journal of Cross Cultural Psychology, Vol. 32, pp. 561-576, September 2001
Jennifer Aaker and
Bernd H. Schmitt
Stanford University - Graduate School of Business
and
Columbia Business School - Marketing
Date Posted: August 06, 2011
Accepted Paper Series
Culture’s Impact on Customer Motivation to Engage in Professional Service Enactments
Schmalenbach Business Review, Vol. 64, April 2012, pp. 141-165
Jan H. Schumann
,
Nancy V. Wünderlich
and
Marcus S. Zimmer
Technische Universität München (TUM) - TUM School of Management
,
University of Paderborn
and
Technische Universität München (TUM)
Date Posted: April 14, 2012
Accepted Paper Series
50 downloads
Curvilinear Effects of Corporate Social Responsibility and Benevolence on Loyalty
Pavlos A. Vlachos
ALBA Graduate Business School at The American College of Greece
Date Posted: July 14, 2009
Working Paper Series
229 downloads
Customer Analysis for Corporate Survival
The Nigerian Journal of Management Research, Vol. 3, No. 1, July - December 2003
Kolawole Olugbenga Oladele
Nigerian Defence Academy, Kaduna
Date Posted: March 27, 2010
Accepted Paper Series
44 downloads
Customer Centric Corporate Social Responsibility
Mamunur Rashid
Nottingham University Business School Malaysia Campus
Date Posted: October 14, 2010
Last Revised: November 03, 2010
Working Paper Series
352 downloads
Customer Choice Variability and Profit Optimization Modelling in a Firm: An Analytical Framework
Monterrey Instititue of Technology, Marketing and Business Working Paper No. 10/2006
Dr. Rajagopal
Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus
Date Posted: August 31, 2006
Working Paper Series
155 downloads
Customer Complaints and Lifetime Value
George Knox and
Rutger van Oest
LeBow College of Business, Drexel University
and
Tilburg University - Center and Faculty of Economics and Business Administration
Date Posted: July 03, 2009
Last Revised: January 30, 2013
Working Paper Series
212 downloads
Customer Confusion in Service-to-Business Markets - Foundations and First Empirical Results
Lakotta, Jan and Jacob, Frank, "CUSTOMER CONFUSION IN SERVICE-TO-BUSINESS MARKETS - FOUNDATIONS AND FIRST EMPIRICAL RESULTS" ESCP-EAP Working Paper No.34, January 2008
Jan Lakotta
and
Frank Jacob
ESCP-EAP European School of Management
and
ESCP-EAP European School of Management
Date Posted: February 26, 2008
Working Paper Series
180 downloads
Customer Information Sharing: Strategic Incentives and New Implications
Journal of Economics and Management Strategy, Forthcoming, NET Institute Working Paper No. 07-27
Byung-Cheol Kim and
Jay Pil Choi
Georgia Institute of Technology
and
Michigan State University - Department of Economics
Date Posted: October 19, 2007
Last Revised: August 02, 2010
Accepted Paper Series
154 downloads
Customer Level Profitability Implications of Satisfaction Programs: A Retailer Satisfaction Field Study
Chakravarthi Narasimhan ,
Mahendra Gupta ,
George Foster
and
Rakesh Niraj
Washington University
,
Washington University, St. Louis
,
Stanford Graduate School of Business
and
Case Western Reserve University - Department of Marketing and Policy Studies
Date Posted: May 24, 2006
Working Paper Series
562 downloads
Customer Loyalty in the Airline Industry: Frequent Flyers Programs
Working Paper No. 5, 2003
Roberta Minazzi
University of Insubria
Date Posted: July 10, 2005
Working Paper Series
1618 downloads
Customer Loyalty: Influences on Three Types of Retail Stores’ Shoppers
International Journal of Management and Marketing Research, Vol. 5, No. 1, pp. 1-19
Mei-Lien Li
,
Robert D. Green
,
Farideh A. Farazmand
and
Erika Grodzki
Lynn University
,
Lynn University
,
Lynn University
and
Lynn University
Date Posted: January 05, 2012
Accepted Paper Series
241 downloads
Customer Poaching and Coupon Trading
Georgia Kosmopoulou ,
Qihong Liu
and
Jie Shuai
University of Oklahoma - Department of Economics
,
University of Oklahoma - Department of Economics
and
Nankai University
Date Posted: December 27, 2010
Last Revised: September 23, 2012
Working Paper Series
66 downloads
Customer Portfolio Analysis: Applying Financial Risk and Volatility Measures to Customer Segmentation and Risk-Adjusted Lifetime Value Determination
Florian von Wangenheim
and
Patrick Lentz
University of Dortmund
and
Fachhochschule des Mittelstands (FHM) University of Applied Sciences Bielefeld
Date Posted: August 18, 2005
Working Paper Series
646 downloads
Customer Profitability Analysis Reports for Resource Allocation: The Role of Complex Marketing Environments
Abacus, Vol. 40, No. 2, pp. 238-258, June 2004
Eddy Cardinaels ,
Filip Roodhooft and
Luk Warlop
Tilburg University - Center and Faculty of Economics and Business Administration
,
Katholieke Universiteit Leuven
and
KU Leuven - Faculty of Business and Economics (FBE)
Date Posted: June 16, 2004
Accepted Paper Series
32 downloads
Customer Satisfaction and Stock Prices: High Returns, Low Risk
Journal of Marketing, Vol. 70, No. 1, pp. 3-14, 2006
Claes Fornell
,
Sunil Mithas ,
Forrest V. Morgeson III
and
Mayuram S. Krishnan
Stephen M. Ross School of Business at the University of Michigan
,
University of Maryland - Robert H. Smith School of Business
,
American Customer Satisfaction Index
and
Stephen M. Ross School of Business at the University of Michigan
Date Posted: March 30, 2006
Accepted Paper Series
Customer Satisfaction and Stock Returns Risk
Journal of Marketing, Forthcoming
Kapil R. Tuli and
Sundar Bharadwaj
Singapore Management University - School of Business
and
University of Georgia--Terry School of Business
Date Posted: February 23, 2009
Accepted Paper Series
308 downloads
Customer Satisfaction in Terms of Physical Evidence and Employee Interaction
The IUP Journal of Marketing Management, XI (3), 2012, pp. 7-24.
Vadivelu Thusyanthy and
Samithamby Senthilnathan
Eastern University, Sri Lanka
and
Eastern University, Sri Lanka
Date Posted: October 06, 2011
Last Revised: October 19, 2012
Accepted Paper Series
234 downloads
Customer Satisfaction in the Hotel Industry: A Case Study from Sicily
International Journal of Marketing Studies, Vol. 2, No. 2, pp. 3-12, 2010
Gandolfo Dominici
and
Rosa Guzzo
Università di Palermo
and
University of Rome II
Date Posted: December 02, 2011
Accepted Paper Series
281 downloads
Customer Satisfaction, Analyst Stock Recommendations, and Firm Value
Journal of Marketing Research, 47(6), 1041-1058, 2010
Xueming Luo ,
Christian Homburg
and
Jan Wieseke
University of Texas at Arlington
,
University of Mannheim - Department of Marketing
and
University of Marburg - Faculty of Psychology
Date Posted: May 04, 2013
Accepted Paper Series
3 downloads
Customer Satisfaction, Perceived Service Quality and Mediating Role of Perceived Value
International Journal of Marketing Studies, Vol. 4, No. 1, February 2012
Saif Ullah Malik
Newports Institute of Communications and Economics
Date Posted: February 02, 2012
Last Revised: February 07, 2012
Accepted Paper Series
279 downloads
Customer Scoring and Competition - The Case of Retail Format Competition
Michael Jungbluth
and
Joachim Bueschken
Ingolstadt School of Management
and
Catholic University of Eichstätt-Ingolstadt
Date Posted: February 13, 2009
Working Paper Series
205 downloads
Customer Segments as Moving Targets: Integrating Customer Value Dynamism into Segment Instability Logic
Industrial Marketing Management 36 (2007) 810-822
Christopher Phillips Blocker
and
Daniel Flint
Baylor University
and
affiliation not provided to SSRN
Date Posted: July 22, 2012
Accepted Paper Series
31 downloads
Customer Value Anticipation, Customer Satisfaction and Loyalty: An Empirical Examination
Industrial Marketing Management, Vol. 40, No. 2, February 2011
Christopher Phillips Blocker
,
Daniel Flint
and
Philip J. Boutin Jr.
Baylor University
,
affiliation not provided to SSRN
and
affiliation not provided to SSRN
Date Posted: July 22, 2012
Accepted Paper Series
85 downloads
Customer Value Propositions in the Context of Technology Commercialization
AAA 2011 Management Accounting Section (MAS) Meeting Paper
Marc Wouters
University of Twente - School of Management and Governance
Date Posted: August 08, 2010
Working Paper Series
112 downloads
Customer! The Forgotten Stakeholder
Themistokles G. Lazarides and
Electra Pitoska
Technological Educational Institute (TEI) of West Macedonia - Applied Informatics in Business and Economy
and
Technological Educational Institute (TEI) of West Macedonia - Applied Informatics in Business and Economy
Date Posted: June 07, 2012
Working Paper Series
24 downloads
Customer-Base Analysis on a 'Data Diet': Model Inference Using Repeated Cross-Sectional Summary (RCSS) Data
Kinshuk Jerath
,
Peter Fader and
Bruce Hardie
Carnegie Mellon University - David A. Tepper School of Business
,
University of Pennsylvania - Marketing Department
and
London Business School
Date Posted: November 14, 2010
Last Revised: January 08, 2013
Working Paper Series
411 downloads
Customer-Based Brand Equity for a Destination
Annals of Tourism Research, 2007, Vol. 34, No. 2, pp. 400-421
Maja Konecnik Ruzzier
and
William C. Gartner
University of Ljubljana - Faculty of Economics
and
University of Minnesota
Date Posted: March 16, 2013
Accepted Paper Series
9 downloads
Customers’ Attitude Towards Diminishing Partnership Home Financing in Islamic Banking
American Journal of Applied Science, Vol. 9, No. 4, pp. 593-599, 2012
Muhamad Abduh
and
Dzuljastri Abdul Razak
International Islamic University of Malaysia (IIUM)
and
International Islamic University Malaysia - Department of Business Administration
Date Posted: February 28, 2012
Accepted Paper Series
137 downloads
Customer’s Perception of Purchasing Process in the Internet- The Elements Influencing Customer’s Satisfaction
Urszula Swierczynska Kaczor
and
Pawel Kossecki
Akademia Swietokrzyska
and
The Polish National Film, Television and Theatre School
Date Posted: June 30, 2011
Working Paper Series
65 downloads
Customization for Kids - Predictors of Acceptance for Children and Parents
Walcher, D./Dodig, J. (2011): Customization for Kids - Predictors of Acceptance for Children and Parents, in: Piller, F./Chesbrough, H. (eds.): Bridging Mass Customization and Open Innovation, Proceedings of the 2011 World Conference on Mass Customization, Personalization, and Co-Creation (MCPC)
Dominik Walcher
and
Josipa Dodig
Salzburg University of Applied Sciences - Faculty of Design and Product Management
and
Fachhochschule Salzburg (FHS) University of Applied Sciences
Date Posted: April 23, 2013
Accepted Paper Series
Cyber-Identity Theft: A Conceptual Model and Implications for Public Policy
E-COMMERCE, E-GOVERNMENT AND MOBILE COMMERCE, IDEA GROUP REFERENCE,
Mehdi Khosrow-Pour, ed. , 2006
Angeline G. Close
and
R. Zachary Finney
University of Texas at Austin
and
affiliation not provided to SSRN
Date Posted: January 17, 2012
Last Revised: February 28, 2013
Working Paper Series
110 downloads
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