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SSRN eLibrary Search Results
JEL Code: M37
148,636 Total downloads
Showing Papers 451 - 500 of 575
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Stealth Marketing: How to Reach Consumers Surreptitiously California Management Review, 2004
Andrew M. Kaikati
and
Jack G. Kaikati
Date Posted: May 06, 20091176 downloads
Stealth Risks of Regulating Stealth Marketing: A Comment on Ellen Goodman's 'Stealth Marketing and Editorial Integrity' Texas Law Review, Vol. 85, 2007, Santa Clara Univ. Legal Studies Research Paper No. 07-24
Eric Goldman
Date Posted: February 15, 2007260 downloads
Stereotipi i Ekonomska Propaganda (Stereotypes and Advertising) Marketing, Vol. 37, No. 1, pp. 41-46, 2006
Sladjana Starcevic
affiliation not provided to SSRN
Date Posted: September 16, 201211 downloads
Stock Market Reaction on Official Football Club Sponsorship Announcement Using Event-Study Method: The Case of Juventus FC and Tottenham Hotspur FC Stockholders' Behavior Proceedings of the 1st Biannual International Conference on Strategic Developments in Services Marketing (by University of the Aegean and University of Glasgow), Vol. 1, 2007
George N. Filis and
George S. Spais
Date Posted: October 16, 2007
Stock Market Reaction on Olympic Sponsorship Announcement using Event-study Method Journal of Korean Academy of Marketing Science, Vol. 16, No. 2, pp. 95-108, 2006
George S. Spais and
George N. Filis
Date Posted: June 14, 2006
Straightforward Information Sold Separately: Why Current Regulation Fails to Adequately Protect Children from Deceptive and Unfair Advertising Journal of Technology Law & Policy, Vol. 14, No. 2, p. 107, 2009
Keith A. Gorgos
Date Posted: May 13, 2011Last Revised: May 02, 201329 downloads
Strategic Information Disclosure under Common Private Information
Levent Celik
Date Posted: May 18, 20133 downloads
Strategic Informative Advertising in a Horizontally Differentiated Duopoly CERGE-EI Working Paper Series No. 359
Levent Celik
Date Posted: October 16, 200931 downloads
Streamlining the Federal Trademark Dilution Act to Apply to Truly Famous Marks Iowa Law Review, Vol. 85, No. 4 May 2000
Mark R. Becker
Date Posted: June 08, 2003
Strengthening Event Study Methodology to the Promotion Management Field Based on Flyvbjerg’s Methodological Guidelines on Critical Case Study Innovative Marketing, Vol. 6, No. 3, pp. 8-32, 2010
George S. Spais
Date Posted: January 02, 2011
Structural Holes and Click-Throughs in Online Advertising
Starling David Hunter III
Date Posted: August 25, 2009161 downloads
Subliminalna Propaganda (Subliminal Advertising) TEME, Vol. 30, No. 2, pp. 265-277, 2006
Sladjana Starcevic
affiliation not provided to SSRN
Date Posted: September 16, 201215 downloads
Substitution between Offline and Online Advertising Markets
Avi Goldfarb and
Catherine Tucker
Date Posted: December 07, 2010372 downloads
Targeted Advertising and Social Status Tinbergen Institute Discussion Paper 11-016/1
Nick E. Vikander
Date Posted: January 26, 201140 downloads
Targeted Online Advertising: What's the Harm & Where are We Heading? Progress & Freedom Foundation Progress on Point Paper, Vol. 16, No. 2, February 2009
Berin Michael Szoka
and
Adam D. Thierer
Date Posted: February 26, 2009Last Revised: June 18, 2009179 downloads
Technical and Legal Approaches to Unsolicited Electronic Mail University of San Francisco Law Review, Vol. 35, No. 2, pp. 325-384, Winter 2001
David E. Sorkin
Date Posted: April 22, 2001138 downloads
The 2008 Beijing Olympic Sponsorships: Value for Money?
Alexander Molchanov
,
Philip A. Stork and
Victor Zeng
affiliation not provided to SSRN
Date Posted: July 27, 2010Last Revised: October 08, 2010175 downloads
The Advertising Mix for a Search Good CEPR Discussion Paper No. DP8756
Simon P. Anderson and
Régis Renault
Date Posted: January 20, 20125 downloads
The Artist in Brand Culture MARKETING THE ARTS: A FRESH APPROACH, Daragh O’Reilly, Finola Kerrigan, eds., Routledge, 2010,
Jonathan E. Schroeder
Date Posted: May 02, 2009513 downloads
The Attention Economy of Search and Web Advertisement
Alexander White
and
Kamal Jain
Date Posted: October 21, 2010111 downloads
The AUSFTA and 'Fast Track' Regulatory Approval of Medicines: Problems and Opportunities for Australian Academic Innovations in Nanotherapeutics HUMAN BIOTECHNOLOGY AND PUBLIC TRUST: TRENDS, PERCEPTIONS AND REGULATION HOBART, CENTRE FOR LAW AND GENETICS, Stranger M., ed., pp.64-85, 2007
Steven Speldewinde
,
Steven Speldewinde
and
Thomas Alured Faunce
affiliation not provided to SSRN affiliation not provided to SSRN
,
affiliation not provided to SSRN affiliation not provided to SSRN
and
Australian Research Council
Date Posted: May 25, 200928 downloads
The Case of Region Marketing of a Greek Southwestern City: Building a New Image and Personality of Open Innovation and Creativity Cases on SMEs and Open Innovation: Applications and Investigations, pp. 1-20, H. Rahman, I. Ramos, eds., IGI Global, Hershey, PA, 2011
George S. Spais
Date Posted: January 14, 2012
The Complex Dynamics of Sponsored Search Advertising Markets
Valentin Robu
,
J. A. La Poutre
and
Sander Bohte
Date Posted: July 13, 200974 downloads
The Cost Effectiveness of Direct to Consumer Advertising for Prescription Drugs Emory Law and Economics Research Paper No. 08-28
Paul H. Rubin and
Adam Atherly
Date Posted: February 12, 2008317 downloads
The Development and Impact of Consumer Word of Mouth in New Product Diffusion Tuck School of Business Working Paper No. 2009-65
Y. Jackie Luan and
Scott Neslin
Date Posted: August 27, 2009492 downloads
The Effect of Conceptual and Perceptual Fluency on Brand Evaluation
Angela Y. Lee
and
Aparna A. Labroo
Date Posted: May 08, 2007507 downloads
The Effect of Deceptive Advertising on Consumption of the Advertised Good and its Substitutes: The Case of Over-the-Counter Weight Loss Products IZA Discussion Paper No. 7247
John Cawley ,
Rosemary J. Avery and
Matthew Eisenberg
Date Posted: March 16, 20134 downloads
The Effect of Direct to Consumer Television Advertising on the Timing of Treatment
David Bradford
,
Andrew N. Kleit ,
Paul Nietert
and
Steven Ornstein
Date Posted: September 15, 2005231 downloads
The Effect of Linguistic Matching on Consumer Response to Search Advertising
Paul Dwyer
Date Posted: July 21, 2012
The Effect of Media Advertising on Brand Consideration and Choice Fisher College of Business Working Paper
Nobuhiko Terui
,
Masataka Ban
and
Greg M. Allenby
Date Posted: September 02, 2007Last Revised: April 04, 2010820 downloads
The Effect of Need for Uniqueness on Word of Mouth Journal of Marketing Research, 47, 553-63, 2010
Amar Cheema
and
Andrew M. Kaikati
Date Posted: April 25, 2009Last Revised: June 13, 2012452 downloads
The Effect of Sport Sponsorship Programs of Various Sport Events on Stock Price Behavior During a Sport Event Journal of Promotion Management, Vol. 18, No. 1, pp. 3-41, 2012
George N. Filis and
George S. Spais
Date Posted: February 17, 2012
The Effect of Trialable Advertising on the Durable Goods Pricing
Paulo Jorge Maçãs Nunes
,
João Leitão and
Carlos Osório
Date Posted: May 26, 200383 downloads
The Effectiveness of Advertising Matching Purchase Motivation ERIM Report Series Reference No. ERS-2001-65-MKT
Joost Loef
,
Gerrit Antonides
and
W. Fred van Raaij
Date Posted: February 20, 20031540 downloads
The Effectiveness of Outdoor LED Advertising Signs
Hendrikus E. van Bulck
Date Posted: March 26, 2011
The Effectiveness of Post-Release Movie Advertising
Adam D. Rennhoff
and
Kenneth C. Wilbur
Date Posted: January 22, 2007Last Revised: September 14, 2010644 downloads
The Effects of Detailing on Prescribing Decisions Under Quality Uncertainty Quantitative Marketing and Economics, Vol.8, No. 2, pp.123-165, June 2010
Andrew Ching
and
Masakazu Ishihara
Date Posted: August 29, 2007Last Revised: July 06, 2010361 downloads
The Effects of Prior Impressions of a Firm’s Ethics on the Success of a Cause-Related Marketing Campaign: Do the Good Look Better While the Bad Look Worse? Journal of Nonprofit & Public Sector Marketing, Vol. 11, No. 1, pp. 77-92, 2003
Michal Ann Strahilevitz
Date Posted: December 19, 201086 downloads
The Effects of Product Type and Donation Magnitude on Willingness to Pay More for a Charity-Linked Brand Journal of Consumer Psychology, Vol. 8, No. 3, pp. 215-241, 1999
Michal Ann Strahilevitz
Date Posted: December 19, 2010213 downloads
The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace Journal of Marketing Research, 49 (October).
Andrew T. Stephen and
Jeff Galak
Date Posted: September 29, 2009Last Revised: April 06, 20121374 downloads
The Elongating Tail of Brand Communication: An Approach to Brand-Building Incorporating Long Tail Economics
Iqbal Mohammed
affiliation not provided to SSRN
Date Posted: August 16, 2007Last Revised: September 09, 2008960 downloads
The Evolution of Corporate Social Performance and the Role of Media Visibility
Stelios C. Zyglidopoulos ,
Craig E. Carroll
,
Andreas Georgiadis
and
Donald S. Siegel
Date Posted: November 30, 2009227 downloads
The Gay Family in the Ad: Consumer Responses to Non-Traditional Families in Marketing Communications Journal of Marketing Management, Vol. 22, pp. 955-978, 2006
Janet L. Borgerson
and
Jonathan E. Schroeder
Date Posted: May 22, 2007Last Revised: April 10, 2011341 downloads
The Impact of Direct-to-Consumer Advertising of Cholesterol Reducing Drugs on Diagnosis and Treatment of Cholesterol iHEA 2007 6th World Congress: Explorations in Health Economics Paper
Hae Kyung Yang
,
Alan D. Mathios ,
Rosemary J. Avery ,
Donald Kenkel and
Dean Lillard
Date Posted: June 17, 2007
The Impact of Firms' Increased Information about Consumers on the Volume and Targeting of Direct Marketing
Daniel R. Shiman
Date Posted: June 08, 2004239 downloads
The Impact of Legal Standing Rules on Deceptive and Legitimate Advertising Activity
Robert C. Bird
Date Posted: April 22, 2008145 downloads
The Impact of Performance-Based Advertising on the Prices of Advertised Goods Boston U. School of Management Research Paper No. 2009-12
Chrysanthos Dellarocas
Date Posted: October 16, 2009Last Revised: October 27, 2012142 downloads
The Impact of Status on Third Person Effects in Advertising Persuasion in South Africa Journal of Consumer Behaviour, Forthcoming
Sonya A. Grier
and
Anne M. Brumbaugh
Date Posted: August 23, 2005108 downloads
The Impact of Targeting Technology on Advertising Markets and Media Competition
Susan Athey and
Joshua S. Gans
Date Posted: January 13, 201099 downloads
The Importance of Diverse Stakeholders in Place Branding: The Case of I Feel Slovenia Anatolia. An International Journal of Tourism and Hospitality Research, Vol. 23, No. 1, pp. 49-60, 2012
Maja Konecnik Ruzzier
and
Nusa Petek
Date Posted: March 24, 20139 downloads
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