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Abstracts: 624,452
Full Text Papers: 520,462
Authors: 288,092
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To date: 89,456,986
Last 12 months: 11,741,973
Last 30 days: 848,046

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5,864,310
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94,263
Total Footnotes: 9,164,813


SSRN eLibrary Search Results
JEL Code: M31
598,425 Total downloads
Showing Papers 501 - 550 of 2,531
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Incl. Electronic Paper 'How the Anticipation Can Be as Great as the Experience: Explaining Event Sponsorship Exhibit Outcomes Via Affective Forecasting'
Journal of Contemporary Issues in Advertising, Forthcoming
Angeline G. Close and Russell Lacey
University of Texas at Austin and Xavier University
Date Posted: January 16, 2012
Accepted Paper Series
71 downloads

'Internet Based Viral Marketing for Global Competition: The Road Ahead'
Dr. Naresh K. Patel
Centre For Management Studies, Dharmsinh Desai University Nadiad
Date Posted: December 04, 2011
Working Paper Series

Incl. Electronic Paper 'La Garantia Soy Jo': An Empirical Evaluation of the Institutional Enforcement of Consumers' Rights (Portuguese Version)
Ivan Cesar Ribeiro
Federal University of São Paulo
Date Posted: October 28, 2006
Working Paper Series
62 downloads

Incl. Electronic Paper 'Let's Wait and See!' The Real Option to Switch as a New Element of Customer Value
Schmalenbach Business Review, Vol. 65, April 2013, pp. 112-136
Jörg Henseler and Ellen Roemer
Radboud University Nijmegen and Hochschule Ruhr West
Date Posted: September 17, 2013
Last Revised: October 10, 2013
Accepted Paper Series
26 downloads

Incl. Electronic Paper 'Made in Italy' in China: From Country of Origin to Country Concept Branding
The Icfai Journal of Brand Management, Vol. VI, Nos. 3 & 4, pp. 63-74, September & December 2009
Salvatore Snaiderbaur
Benedictine College School of Business
Date Posted: January 06, 2010
Last Revised: June 16, 2010
Accepted Paper Series
392 downloads

'Marketing Innovation as a Business Strategy'
Dr. Naresh K. Patel
Centre For Management Studies, Dharmsinh Desai University Nadiad
Date Posted: December 04, 2011
Working Paper Series

Incl. Electronic Paper 'My Vote for My Mailman': Appeals to Reciprocity in Communication Campaigns
Schmalenbach Business Review, Vol. 65, July 2013, pp. 248-269
Carmen Horn , Anne Fries and Karen Gedenk
Independent , University of Hamburg and University of Hamburg - Institute for Marketing and Media
Date Posted: October 15, 2013
Accepted Paper Series
9 downloads

Incl. Electronic Paper 'Q-Q' - A Two Guitar Band: Quantitative Versus Qualitative Research
Ichim Cosmin
Alexandru Ioan Cuza University - Marketing Department
Date Posted: January 11, 2012
Working Paper Series
90 downloads

Incl. Electronic Paper 'Showrooming' and Price-Matching Guarantee
Qihong Liu
University of Oklahoma - Department of Economics
Date Posted: June 10, 2011
Last Revised: May 13, 2013
Working Paper Series
277 downloads

Incl. Electronic Paper 'Showrooming' and the Competition between Store and Online Retailers
Amit Mehra , Subodha Kumar and Jagmohan S. Raju
Indian School of Business (ISB), Hyderabad , Texas A&M University - Mays Business School and University of Pennsylvania - Marketing Department
Date Posted: January 15, 2013
Last Revised: August 22, 2014
Working Paper Series
660 downloads

Incl. Electronic Paper 'The Battle of Marathon: Strategic STP in Ancient and Modern Greece – a Case Study'
Journal Innovative Marketing, Vol 3, Issue 4, 2007
Faidon Theofanides and Christos Livas
University of Patras - Department of Business Administration and University of Piraeus - Department of Business Administration
Date Posted: March 12, 2012
Accepted Paper Series
46 downloads

Incl. Electronic Paper 'The Real Thing': Nominal Price Rigidity of the Nickel Coke, 1886-1959
Bar-Ilan University Economics Working Paper No. 2004
Daniel Levy and Andrew Young
Bar-Ilan University - Department of Economics and Emory University - Department of Economics
Date Posted: February 06, 2004
Working Paper Series
494 downloads

'The Real Thing': Nominal Price Rigidity of the Nickel Coke, 1886-1959
Journal of Money, Credit and Banking, Vol. 36, No. 4, pp. 765-799, August 2004
Daniel Levy and Andrew Young
Bar-Ilan University - Department of Economics and Emory University - Department of Economics
Date Posted: April 20, 2004
Accepted Paper Series

Incl. Electronic Paper 'The Specific Brand Building for Men in Fashion Luxury Industry'
"Changes in Social and Business Environment". Proceedings of the 5th International Conference.
Marina Ochkovskaya
Moscow State University - Faculty of Economics
Date Posted: December 03, 2013
Accepted Paper Series
72 downloads

Incl. Electronic Paper 'Zero' Option in Conjoint Analysis: A New Specification of the Indecision and the Refusal - Application to the Video on Demand Market
Gilbert Saporta and Silva Ohannessian
Conservatoire National des Arts et Métiers (CNAM) and affiliation not provided to SSRN
Date Posted: April 27, 2010
Working Paper Series
47 downloads

Incl. Electronic Paper '关系'、礼物和腐败 - 腐败主体的能动性和腐败交换的运作模式 (Guanxi, Gift and Corruption - The Enabling Role of Corruption Participants in Corrupt Exchange in China)
Ling Li
New York University Law School - US Asia Law Institute
Date Posted: August 23, 2011
Last Revised: August 25, 2011
Working Paper Series
110 downloads

Incl. Electronic Paper (Sub)Optimality of Dynamic Pricing Decisions in a Competitive Oligopoly
Yang Wang
Rice University, Jesse H. Jones Graduate School of Business, Students
Date Posted: November 03, 2014
Last Revised: March 05, 2015
Working Paper Series
17 downloads

Incl. Electronic Paper 360º Dofir-Model for Identity, Image and Reputation
Modern Marketing for Non-Profit Organizations: International Perspectives, S. Smyczek, ed., Katowice: University of Economics in Katowice Publishing House, Forthcoming
Tom G.S. Spanjaard and Martin C. Vonk
Avans University and Avans University
Date Posted: September 20, 2014
Accepted Paper Series
109 downloads

Incl. Electronic Paper 99: Are Retailers Best Responding to Rational Consumers? Experimental Evidence
Bradley J. Ruffle and Ze'ev Shtudiner
Wilfrid Laurier University - School of Business & Economics and Ariel University - Department of Economics
Date Posted: December 09, 2002
Working Paper Series
173 downloads

Incl. Electronic Paper A Bayesian Approach to Customer Scoring in Direct Marketing
Lichung Jen , Chien-Heng Chou and Greg M. Allenby
National Taiwan University - Department of International Business , Chinese Culture University and Ohio State University (OSU) - Department of Marketing and Logistics
Date Posted: November 18, 2006
Working Paper Series
358 downloads

Incl. Electronic Paper A Bayesian Model to Predict Content Creation with Two-Sided Peer Influence in Content Platforms
Bin Zhang , Anjana Susarla and Ramayya Krishnan
University of Arizona , Michigan State University - The Eli Broad College of Business and The Eli Broad Graduate School of Management and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Date Posted: January 25, 2015
Working Paper Series
27 downloads

Incl. Electronic Paper A Behavioral Analysis of Shanghai Real Estate Prices
Christopher K. Hsee , Jean-Pierre Dubé and Yan Zhang
University of Chicago - Booth School of Business , University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Date Posted: August 29, 2006
Working Paper Series
283 downloads

Incl. Electronic Paper A Bounded Rationality Model of Information Search and Choice in Preference Measurement
Journal of Marketing Research Forthcoming, HEC Paris Research Paper No. MKG-2015-1072, Columbia Business School Research Paper No. 15-12
Cathy L. Yang , Olivier Toubia and Martijn G. de Jong
HEC Paris (Groupe HEC) - Marketing , Columbia Business School - Marketing and Erasmus University Rotterdam (EUR)
Date Posted: January 16, 2015
Last Revised: March 04, 2015
Accepted Paper Series
116 downloads

Incl. Electronic Paper A Brand Culture Approach to Brand Literacy: Consumer Co-Creation and Emerging Chinese Luxury Brands
Schroeder, Jonathan. Janet Borgerson, and Zhiyan Wu (2014), “A Brand Culture Approach to Brand Literacy: Consumer Co-creation and Emerging Chinese Luxury Brands,” Advances in Consumer Research, 42 (in press, Forthcoming),
Jonathan E. Schroeder , Janet L. Borgerson and ZhiYan Wu
Rochester Institute of Technology , Rochester Institute of Technology and Shanghai International Business and Economics University (Formerly Known as Shanghai Institute of Foreign Trade) - School of Management
Date Posted: October 20, 2014
Working Paper Series
99 downloads

Incl. Electronic Paper A Brand Culture Approach to Chinese Cultural Heritage Brands
Schroeder, J. E., Borgerson, J. L. and Wu, Z. (2015), A Brand Culture Approach to Chinese Cultural Heritage Brands, Journal of Brand Management, Forthcoming.
Jonathan E. Schroeder , Janet L. Borgerson and ZhiYan Wu
Rochester Institute of Technology , Rochester Institute of Technology and Shanghai International Business and Economics University (Formerly Known as Shanghai Institute of Foreign Trade) - School of Management
Date Posted: April 13, 2015
Accepted Paper Series
26 downloads

Incl. Electronic Paper A Brand Theory of Trademark Law
Florida Law Review, Vol. 64, No. 4, p. 981, 2012, Thomas Jefferson School of Law Research Paper No. 1585327
Deven R. Desai
Georgia Institute of Technology - Scheller College of Business
Date Posted: April 06, 2010
Last Revised: October 08, 2013
Working Paper Series
519 downloads

Incl. Electronic Paper A Category-Level Model of Asymmetric Complements
Fisher College of Business Working Paper
Sanghak Lee , Jaehwan Kim and Greg M. Allenby
University of Iowa - Department of Marketing , Korea University Business School (KUBS) and Ohio State University (OSU) - Department of Marketing and Logistics
Date Posted: April 28, 2010
Working Paper Series
164 downloads

Incl. Electronic Paper A Cointegration Analysis of the Correlates of Performance in Franchised Channels
ECONOMICS AND MANAGEMENT OF NETWORKS: FRANCHISING NETWORKS, COOPERATIVES, JOINT VENTURES AND ALL, Gerard Cliquet et. al., eds., 2007
Rajiv P. Dant , Manish Kacker , Anne T. Coughlan and Jamie Emerson
Michael F Price College of Business, University of Oklahoma , DeGroote School of Business, McMaster University , Northwestern University - Kellogg School of Management and Salisbury University - Franklin P. Perdue School of Business
Date Posted: May 27, 2006
Last Revised: May 09, 2011
Accepted Paper Series
210 downloads

Incl. Electronic Paper A Comparative Analysis of Segmentation, Targeting and Positioning in the Greek Banking Sector: The Cases of EFG Eurobank Ergasias and Citibank
Essays in Honour of Prof. Petros Livas, pp. 699-717, University of Piraeus, 2010
Faidon Theofanides and Christos Livas
University of Patras - Department of Business Administration and University of Piraeus - Department of Business Administration
Date Posted: March 13, 2012
Accepted Paper Series
311 downloads

Incl. Electronic Paper A Comparative Study of Brand Building Activities of Oil Marketing Companies in India with Their Western Counterparts
EPOCH Strategies for Marketing: Family Business and Entrepreneurship, International Conference Proceeding, pp. 45-60
Rekha Attri and Dr. Manvinder Singh Pahwa
Core Business School, Indore and J.K. Business School, Gurgaon
Date Posted: January 09, 2012
Accepted Paper Series
258 downloads

Incl. Electronic Paper A Comparative Study of the Borrower Perception of Retail Lending in Private and Public Sector Banks in India
Vighneswara Swamy
IBS-Hyderabad
Date Posted: August 26, 2012
Working Paper Series
242 downloads

Incl. Electronic Paper A Comparison of 'Alscal' and 'Simple Correspondence Analysis' Methods in the Formation of Perceptual Maps
Ulusal Pazarlama Kongresi, 18-20 Ekim 2007, Sakarya Üniversitesi,
Bülent Başaran and Hakan Çelik
Bilecik Şeyh Edebali University and Bilecik University
Date Posted: July 06, 2011
Accepted Paper Series
22 downloads

Incl. Electronic Paper A Comparison of Fixed and Dynamic Pricing Policies in Revenue Management
Alper Şen
Bilkent University
Date Posted: July 05, 2012
Working Paper Series
137 downloads

Incl. Electronic Paper A Comparison of Relationship Marketing in Public and Private Sector Banks in India
Vineetha Rajshekhar and Mihir Dash
Alliance University and Alliance University - School of Business
Date Posted: December 17, 2012
Working Paper Series
266 downloads

Incl. Fee Electronic Paper A Conceptual Framework for Understanding Customer Satisfaction in Banking Sector: The Mediating Influence of Service Quality and Organizational Oath
American Journal of Trade and Policy, Vol. 1, No. 2, pp. 85-93, 2014
Amitav Saha , K.M. Sabbir Hasan and Md. Salah Uddin
Department of Management Studies, University of Rajshahi, Rajshahi , Rajshahi University and Department of Management Studies, University of Rajshahi, Rajshahi
Date Posted: July 20, 2015
Last Revised: July 21, 2015
Accepted Paper Series
2 downloads

Incl. Electronic Paper A Conceptual Model for the Use of Social Media in Companies
Cristian Nistor
affiliation not provided to SSRN
Date Posted: July 30, 2011
Working Paper Series
581 downloads

A Conjoint Analysis of New Food Products Processed from Underutilized Small Crawfish
Journal of Agricultural and Applied Economics, Vol. 30, No. 2, December 1998
R. Wes Harrison , Aylin Ozayan and Samuel P. Meyers
affiliation not provided to SSRN , affiliation not provided to SSRN and Louisiana State University, Baton Rouge - Department of Food Science
Date Posted: February 26, 1999
Accepted Paper Series

Incl. Electronic Paper A Consulta de Eventos Através do Social Media (Searching for Events through Social Media)
Jose Pedro Ribeiro
IESF Business School
Date Posted: November 26, 2014
Last Revised: January 16, 2015
Working Paper Series
24 downloads

Incl. Electronic Paper A criação de uma mascote num manual escolar aumenta significativamente as suas vendas? (Does the Use of a Mascot Increases a Children Text Book?)
Sandra Teixeira Lopes
IESF Business School, Students
Date Posted: August 26, 2015
Working Paper Series
5 downloads

Incl. Electronic Paper A Cross-Cohort Changepoint Model for Customer-Base Analysis
Arun Gopalakrishnan , Eric Bradlow and Peter Fader
University of Pennsylvania - Marketing Department , University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Date Posted: July 29, 2012
Last Revised: March 31, 2014
Working Paper Series
502 downloads

Incl. Electronic Paper A Customer-Oriented Perspective on Retail Brand Equity in the Fashion Industry
Dabija Dan-Cristian, Pop Nicolae Al., Szentesi Silviu, A Customer-Oriented Perspective on Retail Brand Equity in the Fashion Industry, Industria Textilă, 65 (1), pp.37-46, 2014,
Dan-Cristian Dabija , Silviu Szentesi and Nicolae Al. Pop
Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing , Aurel Vlaicu University of Arad and Bucharest Academy of Economic Studies - Faculty of Marketing
Date Posted: March 19, 2015
Accepted Paper Series
15 downloads

Incl. Electronic Paper A Direct Utility Model for Economies of Scope and Access
Dong Soo Kim , Sanghak Lee , Jaehwan Kim and Greg M. Allenby
Korea Advanced Institute of Science and Technology (KAIST) - Department of Management Science , University of Iowa - Department of Marketing , Korea University Business School (KUBS) and Ohio State University (OSU) - Department of Marketing and Logistics
Date Posted: August 25, 2015
Working Paper Series
4 downloads

Incl. Electronic Paper A Direct Utility Model for Market Basket Data
Fisher College of Business Working Paper No. 1443390
Sanghak Lee and Greg M. Allenby
University of Iowa - Department of Marketing and Ohio State University (OSU) - Department of Marketing and Logistics
Date Posted: August 10, 2009
Working Paper Series
189 downloads

Incl. Electronic Paper A Dynamic Analysis of Resale Price Maintenance: Inefficient Brand Promotion, Higher Margins, Distorted Choices, and Retarded Retail Innovation
Antitrust Bulliten, Vol. 55, p. 101, Spring 2010, Southwestern Law School Working Paper No. 1023
Warren S. Grimes
Southwestern Law School
Date Posted: August 19, 2010
Last Revised: May 05, 2015
Working Paper Series
240 downloads

Incl. Electronic Paper A Dynamic Model of User Behavior in a Social Network Site
Dae-Yong Ahn and Randal Watson
Chung-Ang University and University of Texas at Austin - Department of Economics
Date Posted: April 17, 2010
Working Paper Series
229 downloads

A Factor Analysis Approach to Consumer Perception on Store Brand
Sakthi Vel Rani Jr.
Kalasalingam University - Department of Business Administration
Date Posted: December 31, 2012
Working Paper Series

Incl. Electronic Paper A Fat Debate on Big Food? Unraveling Blogosphere Reactions
Calfornia Management Review, Vol. 55, No. 1, 2012
Ans Kolk , Hsin-Hsuan Meg Lee and Willemijn van Dolen
University of Amsterdam Business School , University of Amsterdam Business School and University of Amsterdam Business School
Date Posted: July 22, 2012
Accepted Paper Series
131 downloads

Incl. Electronic Paper A Framework Explaining How Consumers Plan and Book Travel Online
International Journal of Management and Marketing Research, Vol. 5, No. 3, pp. 57-67 (2012)
Michael Conyette
Okanagan College
Date Posted: January 28, 2013
Accepted Paper Series
108 downloads

A Framework for Organizational Success
Journal of Business Ethics, Vol. 7, No. 3, pp. 219-221, March 1988
Hershey H. Friedman and Linda Weiser Friedman
City University of New York (CUNY) - Department of Business Management and Baruch College, CUNY - Zicklin School of Business
Date Posted: July 17, 2006
Accepted Paper Series

Incl. Electronic Paper A Greater Price for a Greater Good? Evidence that Consumers Pay More for Charity-Linked Products
Daniel W. Elfenbein and Brian McManus
Washington University in Saint Louis - John M. Olin Business School and University of North Carolina (UNC) at Chapel Hill - Department of Economics
Date Posted: September 20, 2006
Last Revised: March 03, 2009
Working Paper Series
487 downloads


 

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