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Full Text Papers: 473,535
Authors: 264,948
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Last 12 months: 10,196,795
Last 30 days: 1,358,483

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SSRN eLibrary Search Results
JEL Code: M30
163,413 Total downloads
Showing Papers 51 - 100 of 653
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Incl. Electronic Paper A Fragmented Nation: The Influence of Religious and Ethnic Similarity on Joint Venture Activities in the U.S.
Wei Shi and Yinuo Tang
Rice University and University of Pittsburgh - Katz Graduate School of Business
Date Posted: October 20, 2014
Working Paper Series
6 downloads

Incl. Electronic Paper A Brand Culture Approach to Brand Literacy: Consumer Co-Creation and Emerging Chinese Luxury Brands
Schroeder, Jonathan. Janet Borgerson, and Zhiyan Wu (2014), “A Brand Culture Approach to Brand Literacy: Consumer Co-creation and Emerging Chinese Luxury Brands,” Advances in Consumer Research, 42 (in press, Forthcoming),
Jonathan E. Schroeder , Janet L. Borgerson and ZhiYan Wu
Rochester Institute of Technology , Rochester Institute of Technology and University of Exeter
Date Posted: October 20, 2014
Working Paper Series
5 downloads

Incl. Electronic Paper Cross Cultural Analysis of Purchasing Behaviour of Fresh Fruits and Vegetables in the United Arab Emirates (UAE)
International Journal of Management and Computing Sciences ,Vol 3 NO 4 (2013), ISSN 2231-3303, PP47-57
Shambavi Rajagopal and Ipshita Bansal
Independent and Women's Institute for Studies in Development Oriented Management
Date Posted: October 18, 2014
Accepted Paper Series
1 downloads

Incl. Electronic Paper Dynamic Programming Decomposition for Choice-Based Revenue Management with Flexible Products
Sebastian Koch , Jochen Gönsch and Claudius Steinhardt
University of Augsburg , University of Augsburg - Department of Analytics & Optimization and Bundeswehr University Munich (UniBw) - Department of Quantitative Methods
Date Posted: October 17, 2014
Working Paper Series
3 downloads

Incl. Electronic Paper Comparing the Publication Process in Accounting, Economics, Finance, Management, Marketing, Psychology, and the Natural Sciences
David A. Wood
Brigham Young University - School of Accountancy
Date Posted: October 15, 2014
Working Paper Series
230 downloads

Incl. Electronic Paper Consumers’ Perception Towards Private Label Products of Indian Retailers -- A Study on Super Markets in Hyderabad
International Journal of Business, Management & Social Sciences (IJBMSS), Vol. II, Issue 12 (II), August 2013
Ramulu Bhukya and Sapna Singh
University of Hyderabad - School of Management Studies and University of Hyderabad - School of Management Studies
Date Posted: October 11, 2014
Working Paper Series
11 downloads

Incl. Electronic Paper La relation entre la confiance,les communautés virtuelles et le commerce électronique: Une étude Sémantique (The Relationship Between Trust, Virtual Communities and e-Commerce: A Semantic Study)
23rd IBIMA Conference, Valencia, Spain 13-14 May 2014
Leila Othmani and Neji Bouslama
University of Tunis El Manar and University of Tunis
Date Posted: October 05, 2014
Last Revised: October 07, 2014
Accepted Paper Series
11 downloads

Incl. Electronic Paper Dyads, Triads and Consumer Treachery: When Interpersonal Connections Guard Against Brand Cheating
in Strong Brands, Strong Relationships, eds. Susan Fournier, Michael Breazeale and Jill Avery, London, New York: Routledge (Forthcoming)
Miranda Goode , Mansur Khamitov and Matthew Thomson
University of Western Ontario - Marketing Area Group , University of Western Ontario - Marketing Area Group and University of Western Ontario - Marketing Area Group
Date Posted: September 16, 2014
Accepted Paper Series
7 downloads

Incl. Electronic Paper S-Commerce - A Fourth Retail Channel
Anindya Mondal and Koushik Dutta
JIS College of Engineering and School of Management Sciences, Indian Institute of Engineering Science and Technology, Shibpur.
Date Posted: September 08, 2014
Working Paper Series
5 downloads

Incl. Electronic Paper Social Media Marketing - A Paradigm Shift in the Marketing Practice
Koushik Dutta
School of Management Sciences, Indian Institute of Engineering Science and Technology, Shibpur.
Date Posted: September 08, 2014
Working Paper Series
25 downloads

Incl. Electronic Paper Importance of Socialgraphics in Today's Digital Market: An Empirical Study
Forthcoming in International Research Journal of Management and Humanities (IRJMH) , Submitted in International Conference on “Enchanced Changes in Corporate Environment” Organised y Mohamed Sathak College Of Arts And Science, Shollinganallur, Chennai, 29 SEPTEMBER, 2014,
Koushik Dutta and Mrinal Kanti Das
School of Management Sciences, Indian Institute of Engineering Science and Technology, Shibpur. and JIS College of Engineering
Date Posted: September 05, 2014
Last Revised: September 07, 2014
Accepted Paper Series
6 downloads

Incl. Electronic Paper Nurturing the Buzz - Pricing of Experience Product with Consumer-Generated Product Information
Tian Li and Chong (Alex) Wang
East China University of Science and Technology (ECUST) and City University of Hong Kong
Date Posted: August 31, 2014
Working Paper Series
8 downloads

Incl. Electronic Paper Market Vision and Market Visioning Competence: Impact on Early Performance for Radically-New, High-Tech Products
Journal of Product Innovation Management 27(3): 500-518, 2010
Susan E. Reid and Ulrike de Brentani
Bishop's University and Concordia University, Quebec
Date Posted: August 29, 2014
Accepted Paper Series
5 downloads

Incl. Electronic Paper Whether or Not to Use a Quick Response (QR) Code in the Ad
Füsun F. Gönül , Chun Qiu and Evan Zhou
Slippery Rock University , McGill University - Desautels Faculty of Management and McGill University
Date Posted: August 28, 2014
Last Revised: September 25, 2014
Working Paper Series
9 downloads

Incl. Electronic Paper Place of Origin Effect: A Source of Entrepreneurship Development in North East India
Anubhuti Deorah and Debosree Sarma
Gauhati University - Department of Business Administration and Gauhati University - Department of Business Administration
Date Posted: August 25, 2014
Working Paper Series
9 downloads

Incl. Electronic Paper Impact of Visual Merchandising on Consumer Behavior: A Study of Furniture Outlets
Universal Journal of Management, Horizon Research Publishing Corporation, Alhambra, CA, USA, Vol. 2, No. 6, July 2014, pp. 207-217, DOI: 10.13189/ ujm.2014.020601
Neha Mehta and Pawan K. Chugan
L. J. Institute of Management Studies and Nirma University - Institute of Management
Date Posted: August 19, 2014
Accepted Paper Series
32 downloads

Incl. Electronic Paper Consumer's Perception for Visual Merchandising of Lifestyle Apparel Stores
International Research Journal of Marketing, Vol. 2, No. 3, August 2014, pp. 53-60, Sciknow Publication, New York, USA
Neha Mehta and Pawan K. Chugan
L. J. Institute of Management Studies and Nirma University - Institute of Management
Date Posted: July 29, 2014
Accepted Paper Series
31 downloads

Incl. Electronic Paper Empirical Models of Manufacturer-Retailer Interaction: A Review and Agenda for Future Research
Marketing Letters, Vol. 21, No. 3, pp. 273-285, 2010 , Tuck School of Business Working Paper No. 2465625
Kusum L. Ailawadi , Eric Bradlow , Michaela Draganska , Vincent R. Nijs , Robert P. Rooderkerk , K. Sudhir , Kenneth C. Wilbur and Jie Zhang
Dartmouth College - Tuck School of Business , University of Pennsylvania - Marketing Department , Independent , Northwestern University - Department of Marketing , Tilburg University , Yale School of Management , University of California, San Diego (UCSD) - Rady School of Management and University of Maryland - Robert H. Smith School of Business
Date Posted: July 14, 2014
Accepted Paper Series
24 downloads

Incl. Electronic Paper We Don't Know You: The OHIM Opposition Division Says that Pinterest Has No Rights on the PINTEREST Trade Mark Applied for by Premium Interest
Michele Giannino
Independent
Date Posted: July 12, 2014
Working Paper Series
8 downloads

Incl. Electronic Paper How to Increase Demand by Cultivating Customers’ Ability to Find and Choose Attractive Alternatives in a Configurator
Michael Steiner and Thomas Otter
Marketing Center Muenster and Goethe University Frankfurt, Department of Marketing
Date Posted: July 11, 2014
Working Paper Series
7 downloads

Incl. Electronic Paper Analysis of Problems, Developments and Trends in Planning Communication and Promotion Strategies for Products and Services in Business-to-Business Markets
Spais, G.S. (2003). "Analysis of Problems, Developments and Trends in Planning Communication and Promotion Strategies for Products and Services in Business-to-Business Markets". Ph.D. thesis, Panteion University of Social and Political Sciences, Dept. of Public Administration
George S. Spais
Graduate Technological Educational Institute of Western Greece
Date Posted: July 07, 2014
Accepted Paper Series
15 downloads

Incl. Electronic Paper The War for Consumers’ Minds and Wallets: State vs. Industry Responses on Cigarette and Petroleum Consumption
Erik Brockwell
University of Umea - Centre for Environmental and Resource Economics
Date Posted: July 02, 2014
Working Paper Series
1 downloads

Incl. Electronic Paper Word-of-Mouth Marketing: Towards an Improved Understanding Of Multi-Generational Campaign Reach
European Journal of Marketing, Vol. 48 Iss: 7/8, 2014
Lars Groeger and Francis Buttle
Macquarie Graduate School of Management and Macquarie Graduate School of Management
Date Posted: June 11, 2014
Accepted Paper Series
21 downloads

Incl. Electronic Paper Co-Construction of Experiences During Co-Creation: A Conceptual Framework and a Research Agenda
Anand Agrawal
Asian Institute of Management, Manila, Philippines
Date Posted: June 09, 2014
Working Paper Series
15 downloads

Incl. Electronic Paper Organizational Structure and Gray Markets
Marketing Science, Forthcoming, Rotman School of Management Working Paper No. 2446617
Romana L. Autrey , Francesco Bova and David Soberman
University of Illinois at Urbana-Champaign - Department of Accountancy , University of Toronto - Rotman School of Management and University of Toronto - Rotman School of Management
Date Posted: June 06, 2014
Accepted Paper Series
39 downloads

Incl. Electronic Paper The Role of Within-Trip Dynamics and Shopper Purchase History on Unplanned Purchase Behavior
Timothy Gilbride , Jeffrey Inman and Karen M. Stilley
University of Notre Dame , University of Pittsburgh - Katz Graduate School of Business and Saint Vincent College
Date Posted: May 23, 2014
Working Paper Series
26 downloads

Incl. Electronic Paper Impact of Visual Packaging Elements of Packaged Milk on Consumers Buying Behavior
Interdisciplinary Journal of Contemporary Research in Business, Vol. 5, No. 11, March 2014
Muhammad Amir Adam and Kamran Ali
National University of Computer of Emerging Science (FAST-NU) and National University of Computer of Emerging Science (FAST-NU)
Date Posted: May 16, 2014
Accepted Paper Series
79 downloads

Incl. Electronic Paper Recent Trends in Business, Management & Tourism - Volume II
International Conference on Recent Trends in Business, Management & Tourism , Dr. R S Bharathish Rao , Gundupagi Manjunath and Dr. Monika Ranka
SRN Adarsh College , SRN Adarsh College , SRN Adarsh College and SRN Adarsh College
Date Posted: May 13, 2014
Working Paper Series
96 downloads

Incl. Electronic Paper Маркетинг дигиталног садржаја за организације као купце (Digital Content Marketing for Organisations as Buyers)
Ekonomika, Vol 60, Issue 1, pp 84-93, 2014
Beba Rakic and Mira Rakic
Megatrend University and Megatrend University
Date Posted: May 10, 2014
Working Paper Series
12 downloads

The Temperature Premium: Warm Temperatures Increase Product Valuation
Journal of Consumer Psychology 24, 2 (2014) 251-259, Columbia Business School Research Paper No. 14-29
Yonat Zwebner , Leonard Lee and Jacob Goldenberg
Hebrew University of Jerusalem , Columbia Business School - Marketing and Interdisciplinary Center (IDC) Herzliyah
Date Posted: May 09, 2014
Accepted Paper Series

Incl. Electronic Paper Mobile Messaging Through Android Phones: An Empirical Study to Unveil the Reasons Behind the Most Preferred Mobile Messaging Application Used by College Going Students
International Journal of Multidisciplinary and Current Research, Vol. 2 (March/April 2014 Issue)
Jashandeep Singh
Rayat-Bahra Group of Institutes
Date Posted: April 28, 2014
Accepted Paper Series
21 downloads

The Evolution of Consumerism in the Marketing Education: A Critical Discussion Based on Mezirow's Critical Reflection
Spais, G.S. (2014) "The evolution of consumerism in the marketing education: A critical discussion based on Mezirow’s critical reflection”. In: Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices. Kaufmann, H.R. and Ali Khan Panni, M. (eds.) IGI Global, 45-77.,
George S. Spais
Graduate Technological Educational Institute of Western Greece
Date Posted: April 25, 2014
Accepted Paper Series

For Love of Country? Consumer Ethnocentrism in China, South Korea, and the United States
Jinnie Yoo
Gachon University - College of Business and Economics
Date Posted: April 09, 2014
Working Paper Series

Incl. Electronic Paper Exploring Cross-Cultural Differences in Self-Presentation and Self-Disclosure in Social Networking Sites: A Comparison of Korean and American SNS Users
Jinnie Yoo
Gachon University - College of Business and Economics
Date Posted: April 09, 2014
Last Revised: April 28, 2014
Working Paper Series
43 downloads

Incl. Electronic Paper Television Advertising and Online Shopping
Jura Liaukonyte , Thales Teixeira and Kenneth C. Wilbur
Cornell University - School of Applied Economics and Management , Harvard Business School and University of California, San Diego (UCSD) - Rady School of Management
Date Posted: April 08, 2014
Last Revised: September 13, 2014
Working Paper Series
188 downloads

Incl. Electronic Paper This Logo Moves Me: Dynamic Imagery from Static Images
Journal of Marketing Research, Vol. 51, No. 2, pp. 184-197
Luca Cian , Aradhna Krishna and Ryan Elder
University of Michigan, Stephen M. Ross School of Business , University of Michigan, Stephen M. Ross School of Business and Brigham Young University - J. Willard and Alice S. Marriott School of Management
Date Posted: April 07, 2014
Accepted Paper Series
32 downloads

Incl. Electronic Paper Retro Branding: Cases from Indian Scenario
International Journal of Marketing & Technology, Vol. 4, Issue 4, April 2014, pp. 127-135
Sumanta Dutta
Dinabandhu Andrews Institute of Technology & Management
Date Posted: April 01, 2014
Accepted Paper Series
31 downloads

Incl. Electronic Paper Matching with the Stars: What Determines Celebrity Endorsement Contract Formation?
Cesar Zamudio
Kent State University
Date Posted: March 31, 2014
Last Revised: May 31, 2014
Working Paper Series
44 downloads

Incl. Electronic Paper Specifying Formatively-Measured Constructs in Endogenous Positions in Structural Equation Models: Caveats and Guidelines for Researchers
Forthcoming: International Journal of Research in Marketing
Dirk Temme , Adamantios Diamantopoulos and Vanessa Pfegfeidel
University of Wuppertal, Schumpeter School of Business and Economics , University of Vienna - Institute of Business Administration and University of Wuppertal
Date Posted: March 27, 2014
Last Revised: April 29, 2014
Accepted Paper Series
21 downloads

Incl. Electronic Paper Do Women Prefer Pink? The Effect of a Gender Stereotypical Stock Portfolio on Investing Decisions
Netspar Discussion Paper No. 01/2014-009
Henriette Prast , Mariacristina Rossi , Costanza Torricelli and Cristina Druta
Tilburg University , University of Turin - Department of Economics , University of Modena and Reggio Emilia - Department of Economics and Maastricht University
Date Posted: March 27, 2014
Working Paper Series
21 downloads

Incl. Electronic Paper Pricing Under Noisy Signaling
Review of Quantitative Finance and Accounting, Forthcoming, Kelley School of Business Research Paper No. 2014-06
David Feldman , Charles Trzcinka and Russell S. Winer
University of New South Wales - Banking & Finance, Australian School of Business , Indiana University - Kelley School of Business - Department of Finance and New York University (NYU) - Department of Marketing
Date Posted: March 14, 2014
Working Paper Series
25 downloads

Incl. Electronic Paper An Exploratory Study of the Different Ways that Call Centre Managers Interpret a Service Technology
Rita DiMascio
University of New South Wales (UNSW)
Date Posted: March 05, 2014
Last Revised: March 08, 2014
Working Paper Series
5 downloads

Incl. Electronic Paper Manager-Salesperson Congruence in Customer Orientation and Job Outcomes: The Bright and Dark Sides of Leadership in Aligning Values
Journal of Personal Selling and Sales Management, DOI: 10.1080/08853134.2014.890905
Ryan Mullins and Niladri B. Syam
Clemson University and University of Houston - C.T. Bauer College of Business
Date Posted: March 05, 2014
Last Revised: March 10, 2014
Accepted Paper Series
25 downloads

Incl. Electronic Paper The Moderating Effect of Switching Costs on the Relationship between Customer Satisfaction and Customer Loyalty in an Industrial Context: An Empirical Analysis
XXIV Jornadas Luso-Espanholas de Gestão Científica, Comunicações, in Livro de Resumos, Forthcoming,
Luís Miguel Machado and Jose M. Pinheiro
Universidade de Coimbra - Faculty of Economics and Universidade de Coimbra - Faculty of Economics
Date Posted: February 27, 2014
Accepted Paper Series
47 downloads

Incl. Electronic Paper Endogeneity Bias in Viral Marketing
Ayman Farahat and Kay-Yut Chen
Yahoo! Inc. and Yahoo Labs
Date Posted: February 16, 2014
Working Paper Series
75 downloads

Incl. Electronic Paper When Kerry Met Sally: Politics and Perceptions in the Demand for Movies - Online Appendix
Management Science. Forthcoming
Jason M.T. Roos and Ron Shachar
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Interdisciplinary Center (IDC) Herzliyah - Arison School of Business
Date Posted: February 15, 2014
Accepted Paper Series
8 downloads

Incl. Electronic Paper Relación Entre Promoción Turística Y Monumentos Históricos: Caso Guaymas, Sonora (Relationship between Tourism Promotion and Historical Monuments, Case of Study: 'Guaymas, Sonora')
Revista Global de Negocios, v. 2 (1) pp. 105-120, 2014
Aurora Galán Tautimes , Reyna Isabel Ochoa Landín and Elsa Isabel Montaño Martínez
Universidad Estatal de Sonora , Universidad Estatal de Sonora and Universidad Estatal de Sonora
Date Posted: February 12, 2014
Accepted Paper Series
5 downloads

Incl. Electronic Paper Virtual Currencies; Bitcoin & What Now after Liberty Reserve, Silk Road, and Mt. Gox?
Richmond Journal of Law and Technology, Vol. 20, No. 4, 2014
Lawrence J. Trautman
American University
Date Posted: February 11, 2014
Last Revised: September 19, 2014
Accepted Paper Series
685 downloads

Incl. Electronic Paper Application of the 4Ps in Emerging Markets
Chapter 1 - Essays from my PhD, First Edition, PearlRichards Foundation, 2014
Sheena Lovia Boateng
University of Ghana Business School
Date Posted: February 10, 2014
Working Paper Series
48 downloads

Incl. Electronic Paper The Impact of Significant Negative News on Consumer Behavior Towards Favorite Brands
Global Journal of Business Research, Vol. 8 (1) pp. 65-72, 2014
Brad Sago and Craig Hinnenkamp
Whitworth University and Whitworth University
Date Posted: February 02, 2014
Accepted Paper Series
34 downloads


 

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