Social Science Research Network
QuickSearch SSRN eLibrary

Search Within Results




Feedback to SSRN

SSRN eLibrary Statistics:

Papers & Authors:
Abstracts: 557,229
Full Text Papers: 460,032
Authors: 258,704
Papers Received in
  Last 12 months:
64,039

Paper Downloads:
To date: 77,449,546
Last 12 months: 9,691,716
Last 30 days: 672,127

CiteReader:  What's this?
Papers with
  Resolved
  References:
260,713
Total References: 9,009,750
Papers with Cites: 241,990
Total Citation
  Links:
5,937,149
Papers with
  Resolved
  Footnotes:
89,535
Total Footnotes: 9,142,891


SSRN eLibrary Search Results
JEL Code: M30
157,562 Total downloads
Showing Papers 51 - 100 of 637
Sort By
1 2 3 4 ... Last | Next >


Incl. Electronic Paper Consumer's Perception for Visual Merchandising of Lifestyle Apparel Stores
International Research Journal of Marketing, Vol. 2, No. 3, August 2014, pp. 53-60, Sciknow Publication, New York, USA
Neha Mehta and Pawan K. Chugan
L. J. Institute of Management Studies and Nirma University - Institute of Management
Date Posted: July 29, 2014
Accepted Paper Series
3 downloads

Incl. Electronic Paper Empirical Models of Manufacturer-Retailer Interaction: A Review and Agenda for Future Research
Kusum L. Ailawadi , Eric Bradlow , Michaela Draganska , Vincent R. Nijs , Robert P. Rooderkerk , K. Sudhir , Kenneth C. Wilbur and Jie Zhang
Dartmouth College - Tuck School of Business , University of Pennsylvania - Marketing Department , Independent , Northwestern University - Department of Marketing , Tilburg University , Yale School of Management , University of California, San Diego (UCSD) - Rady School of Management and University of Maryland - Robert H. Smith School of Business
Date Posted: July 14, 2014
Working Paper Series
5 downloads

Incl. Electronic Paper We Don't Know You: The OHIM Opposition Division Says that Pinterest Has No Rights on the PINTEREST Trade Mark Applied for by Premium Interest
Michele Giannino
Independent
Date Posted: July 12, 2014
Working Paper Series
4 downloads

Incl. Electronic Paper How to Increase Demand by Cultivating Customers’ Ability to Find and Choose Attractive Alternatives in a Configurator
Michael Steiner and Thomas Otter
Marketing Center Muenster and Goethe University Frankfurt, Department of Marketing
Date Posted: July 11, 2014
Working Paper Series
5 downloads

Incl. Electronic Paper Analysis of Problems, Developments and Trends in Planning Communication and Promotion Strategies for Products and Services in Business-to-Business Markets
Spais, G.S. (2003). "Analysis of Problems, Developments and Trends in Planning Communication and Promotion Strategies for Products and Services in Business-to-Business Markets". Ph.D. thesis, Panteion University of Social and Political Sciences, Dept. of Public Administration
George S. Spais
Graduate Technological Educational Institute of Western Greece
Date Posted: July 07, 2014
Accepted Paper Series
7 downloads

Incl. Electronic Paper The War for Consumers’ Minds and Wallets: State vs. Industry Responses on Cigarette and Petroleum Consumption
Erik Brockwell
University of Umea - Centre for Environmental and Resource Economics
Date Posted: July 02, 2014
Working Paper Series
1 downloads

Incl. Electronic Paper Word-of-Mouth Marketing: Towards an Improved Understanding Of Multi-Generational Campaign Reach
European Journal of Marketing, Vol. 48 Iss: 7/8, 2014
Lars Groeger and Francis Buttle
Macquarie Graduate School of Management and Macquarie Graduate School of Management
Date Posted: June 11, 2014
Accepted Paper Series
13 downloads

Incl. Electronic Paper Co-Construction of Experiences During Co-Creation: A Conceptual Framework and a Research Agenda
Anand Agrawal
Asian Institute of Management, Manila, Philippines
Date Posted: June 09, 2014
Working Paper Series
8 downloads

Incl. Electronic Paper Organizational Structure and Gray Markets
Marketing Science, Forthcoming, Rotman School of Management Working Paper No. 2446617
Romana L. Autrey , Francesco Bova and David Soberman
University of Illinois at Urbana-Champaign - Department of Accountancy , University of Toronto - Rotman School of Management and University of Toronto - Rotman School of Management
Date Posted: June 06, 2014
Accepted Paper Series
21 downloads

Incl. Electronic Paper The Role of Within-Trip Dynamics and Shopper Purchase History on Unplanned Purchase Behavior
Timothy Gilbride , Jeffrey Inman and Karen M. Stilley
University of Notre Dame , University of Pittsburgh - Katz Graduate School of Business and Saint Vincent College
Date Posted: May 23, 2014
Working Paper Series
21 downloads

Incl. Electronic Paper Impact of Visual Packaging Elements of Packaged Milk on Consumers Buying Behavior
Interdisciplinary Journal of Contemporary Research in Business, Vol. 5, No. 11, March 2014
Muhammad Amir Adam and Kamran Ali
National University of Computer of Emerging Science (FAST-NU) and National University of Computer of Emerging Science (FAST-NU)
Date Posted: May 16, 2014
Accepted Paper Series
38 downloads

Incl. Electronic Paper Recent Trends in Business, Management & Tourism - Volume II
International Conference on Recent Trends in Business, Management & Tourism , Dr. R S Bharathish Rao , Gundupagi Manjunath and Dr. Monika Ranka
SRN Adarsh College , SRN Adarsh College , SRN Adarsh College and SRN Adarsh College
Date Posted: May 13, 2014
Working Paper Series
29 downloads

Incl. Electronic Paper Маркетинг дигиталног садржаја за организације као купце (Digital Content Marketing for Organisations as Buyers)
Ekonomika, Vol 60, Issue 1, pp 84-93, 2014
Beba Rakic and Mira Rakic
Megatrend University and Megatrend University
Date Posted: May 10, 2014
Working Paper Series
9 downloads

The Temperature Premium: Warm Temperatures Increase Product Valuation
Journal of Consumer Psychology 24, 2 (2014) 251-259
Yonat Zwebner , Leonard Lee and Jacob Goldenberg
Hebrew University of Jerusalem , Columbia Business School - Marketing and Interdisciplinary Center (IDC) Herzliyah
Date Posted: May 09, 2014
Accepted Paper Series

Incl. Electronic Paper Mobile Messaging Through Android Phones: An Empirical Study to Unveil the Reasons Behind the Most Preferred Mobile Messaging Application Used by College Going Students
International Journal of Multidisciplinary and Current Research, Vol. 2 (March/April 2014 Issue)
Jashandeep Singh
Rayat-Bahra Group of Institutes
Date Posted: April 28, 2014
Accepted Paper Series
17 downloads

The Evolution of Consumerism in the Marketing Education: A Critical Discussion Based on Mezirow's Critical Reflection
Spais, G.S. (2014) "The evolution of consumerism in the marketing education: A critical discussion based on Mezirow’s critical reflection”. In: Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices. Kaufmann, H.R. and Ali Khan Panni, M. (eds.) IGI Global, 45-77.,
George S. Spais
Graduate Technological Educational Institute of Western Greece
Date Posted: April 25, 2014
Accepted Paper Series

For Love of Country? Consumer Ethnocentrism in China, South Korea, and the United States
Jinnie Yoo
Gachon University - College of Business and Economics
Date Posted: April 09, 2014
Working Paper Series

Incl. Electronic Paper Exploring Cross-Cultural Differences in Self-Presentation and Self-Disclosure in Social Networking Sites: A Comparison of Korean and American SNS Users
Jinnie Yoo
Gachon University - College of Business and Economics
Date Posted: April 09, 2014
Last Revised: April 28, 2014
Working Paper Series
15 downloads

Incl. Electronic Paper How TV Ads Influence Online Shopping
Jura Liaukonyte , Thales Teixeira and Kenneth C. Wilbur
Cornell University - School of Applied Economics and Management , Harvard Business School and University of California, San Diego (UCSD) - Rady School of Management
Date Posted: April 08, 2014
Last Revised: June 22, 2014
Working Paper Series
129 downloads

Incl. Electronic Paper This Logo Moves Me: Dynamic Imagery from Static Images
Journal of Marketing Research, Vol. 51, No. 2, pp. 184-197
Luca Cian , Aradhna Krishna and Ryan Elder
University of Michigan, Stephen M. Ross School of Business , University of Michigan, Stephen M. Ross School of Business and Brigham Young University - J. Willard and Alice S. Marriott School of Management
Date Posted: April 07, 2014
Accepted Paper Series
21 downloads

Incl. Electronic Paper Retro Branding: Cases from Indian Scenario
International Journal of Marketing & Technology, Vol. 4, Issue 4, April 2014, pp. 127-135
Sumanta Dutta
Dinabandhu Andrews Institute of Technology & Management
Date Posted: April 01, 2014
Accepted Paper Series
21 downloads

Incl. Electronic Paper Matching with the Stars: What Determines Celebrity Endorsement Contract Formation?
Cesar Zamudio
Kent State University
Date Posted: March 31, 2014
Last Revised: May 31, 2014
Working Paper Series
36 downloads

Incl. Electronic Paper Specifying Formatively-Measured Constructs in Endogenous Positions in Structural Equation Models: Caveats and Guidelines for Researchers
Forthcoming: International Journal of Research in Marketing
Dirk Temme , Adamantios Diamantopoulos and Vanessa Pfegfeidel
University of Wuppertal, Schumpeter School of Business and Economics , University of Vienna - Institute of Business Administration and University of Wuppertal
Date Posted: March 27, 2014
Last Revised: April 29, 2014
Accepted Paper Series
12 downloads

Incl. Electronic Paper Do Women Prefer Pink? The Effect of a Gender Stereotypical Stock Portfolio on Investing Decisions
Netspar Discussion Paper No. 01/2014-009
Henriette Prast , Mariacristina Rossi , Costanza Torricelli and Cristina Druta
Tilburg University , University of Turin - Department of Economics , University of Modena and Reggio Emilia - Department of Economics and Maastricht University
Date Posted: March 27, 2014
Working Paper Series
13 downloads

Incl. Electronic Paper Pricing Under Noisy Signaling
Review of Quantitative Finance and Accounting, Forthcoming
David Feldman , Charles Trzcinka and Russell S. Winer
University of New South Wales - Banking & Finance, Australian School of Business , Indiana University - Kelley School of Business - Department of Finance and New York University (NYU) - Department of Marketing
Date Posted: March 14, 2014
Working Paper Series
22 downloads

Incl. Electronic Paper An Exploratory Study of the Different Ways that Call Centre Managers Interpret a Service Technology
Rita DiMascio
University of New South Wales (UNSW)
Date Posted: March 05, 2014
Last Revised: March 08, 2014
Working Paper Series
5 downloads

Incl. Electronic Paper Manager-Salesperson Congruence in Customer Orientation and Job Outcomes: The Bright and Dark Sides of Leadership in Aligning Values
Journal of Personal Selling and Sales Management, DOI: 10.1080/08853134.2014.890905
Ryan Mullins and Niladri B. Syam
Clemson University and University of Houston - C.T. Bauer College of Business
Date Posted: March 05, 2014
Last Revised: March 10, 2014
Accepted Paper Series
14 downloads

Incl. Electronic Paper The Moderating Effect of Switching Costs on the Relationship between Customer Satisfaction and Customer Loyalty in an Industrial Context: An Empirical Analysis
XXIV Jornadas Luso-Espanholas de Gestão Científica, Comunicações, in Livro de Resumos, Forthcoming,
Luís Miguel Machado and Jose M. Pinheiro
Universidade de Coimbra - Faculty of Economics and Universidade de Coimbra - Faculty of Economics
Date Posted: February 27, 2014
Accepted Paper Series
36 downloads

Incl. Electronic Paper Endogeneity Bias in Viral Marketing
Ayman Farahat and Kay-Yut Chen
Yahoo! Inc. and Yahoo Labs
Date Posted: February 16, 2014
Working Paper Series
59 downloads

Incl. Electronic Paper When Kerry Met Sally: Politics and Perceptions in the Demand for Movies - Online Appendix
Management Science. Forthcoming
Jason M.T. Roos and Ron Shachar
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Interdisciplinary Center (IDC) Herzliyah - Arison School of Business
Date Posted: February 15, 2014
Accepted Paper Series
5 downloads

Incl. Electronic Paper Relación Entre Promoción Turística Y Monumentos Históricos: Caso Guaymas, Sonora (Relationship between Tourism Promotion and Historical Monuments, Case of Study: 'Guaymas, Sonora')
Revista Global de Negocios, v. 2 (1) pp. 105-120, 2014
Aurora Galán Tautimes , Reyna Isabel Ochoa Landín and Elsa Isabel Montaño Martínez
Universidad Estatal de Sonora , Universidad Estatal de Sonora and Universidad Estatal de Sonora
Date Posted: February 12, 2014
Accepted Paper Series
3 downloads

Incl. Electronic Paper Virtual Currencies: Bitcoin & What Now after Liberty Reserve, Silk Road, and Mt. Gox?
Richmond Journal of Law and Technology, Vol. 20, No. 4, 2014
Lawrence J. Trautman
American University
Date Posted: February 11, 2014
Last Revised: April 02, 2014
Accepted Paper Series
506 downloads

Incl. Electronic Paper Application of the 4Ps in Emerging Markets
Chapter 1 - Essays from my PhD, First Edition, PearlRichards Foundation, 2014
Sheena Lovia Boateng
University of Ghana Business School
Date Posted: February 10, 2014
Working Paper Series
32 downloads

Incl. Electronic Paper The Impact of Significant Negative News on Consumer Behavior Towards Favorite Brands
Global Journal of Business Research, Vol. 8 (1) pp. 65-72, 2014
Brad Sago and Craig Hinnenkamp
Whitworth University and Whitworth University
Date Posted: February 02, 2014
Accepted Paper Series
32 downloads

Incl. Electronic Paper Service Switching, Word-of-Mouth, and New Provider Search: A Five Country Exploratory Study
International Journal of Management and Marketing Research, v. 6 (2) p. 11-20
Robert Frankel , Scott R. Swanson and Mariusz Sagan
University of North Florida - Department of Management, Marketing, and Logistics , University of Wisconsin - Eau Claire and Warsaw School of Economics (SGH)
Date Posted: February 01, 2014
Accepted Paper Series
6 downloads

Enhancing Mobile Advertising Effectiveness in Turkey Through Peer Influence
Güçeri-Uçar, G. (2013). Enhancing Mobile Advertising Effectiveness in Turkey through Peer Influence. Journal of Electronic Commerce in Organizations (JECO), 11(4), 1-18. doi:10.4018/jeco.2013100101,
Gozem Guceri-Ucar
Bogazici University
Date Posted: January 31, 2014
Accepted Paper Series

Incl. Electronic Paper Insights from the Animal Kingdom
Journal of Consumer Psychology, Forthcoming
Vicki Morwitz
New York University (NYU) - Department of Marketing
Date Posted: January 29, 2014
Accepted Paper Series
11 downloads

Incl. Electronic Paper Factors Affecting the Adoption of Online Shopping in Youngsters - An Empirical Study
International Journal of Management and Behavioral Sciences, Forthcoming
Meenakshi Malhotra and Jashandeep Singh
Panjab University and Rayat-Bahra Group of Institutes
Date Posted: January 29, 2014
Last Revised: March 20, 2014
Accepted Paper Series
79 downloads

Incl. Electronic Paper Customer Acquisition and Customer Retention in a Monopolistically Competitive Industry
Gerasimos Lianos and Igor Sloev
Southwestern University of Finance and Economics (SWUFE) - School of Finance and National Research University Higher School of Economics
Date Posted: January 29, 2014
Working Paper Series
17 downloads

Incl. Electronic Paper On-Line Reviews’ Impact on Trust Building
Global Conference on Business and Finance, Honolulu 2014, Vol. 9, No. 1, pg. 350-360
Selcen Ozturkcan and Gul Gursoy
Istanbul Bilgi University and Istanbul Bilgi University
Date Posted: January 18, 2014
Last Revised: January 21, 2014
Accepted Paper Series
22 downloads

Incl. Electronic Paper L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai
Haiyang Yang and Pierre Chandon
INSEAD and INSEAD
Date Posted: January 14, 2014
Working Paper Series
129 downloads

Incl. Electronic Paper Applying the Revised ABA Model Rules in the Age of the Internet: The Problem of Metadata
52 Hofstra Law Review 175 (2013), Chapman University Law Research Paper No. 13-17
Ronald D. Rotunda
Chapman University, The Dale E. Fowler School of Law
Date Posted: January 14, 2014
Accepted Paper Series
52 downloads

Incl. Electronic Paper After Caronia: First Amendment Concerns in Off-Label Promotion
San Diego Law Review, Vol. 51, No. 3, 2014, Forthcoming
Stephanie M. Greene
Boston College - Carroll School of Management
Date Posted: January 08, 2014
Last Revised: January 09, 2014
Accepted Paper Series
50 downloads

Incl. Electronic Paper Los eventos deportivos como herramienta de promoción turística: propuestas para el Rally de Ourense y su entorno (Sport Events as a Tool for Tourism Promotion: Proposals for Rally Ourense and Its Enviroment)
Revista De Análisis Turístico, No. 16, 2013, pp. 59-69,
Patricio Sánchez-Fernández , Ángel Barajas and M. Elisa Alén González
University of Vigo , University of Vigo - Faculty of Business Administration and Tourism and University of Vigo
Date Posted: January 07, 2014
Accepted Paper Series
46 downloads

Incl. Electronic Paper Out-Of Home Advertising in India: A Present Trend
International Journal of Marketing and Technology, January-2014, Vol.4, Issue.1, pp-123-128
Sumanta Dutta
Dinabandhu Andrews Institute of Technology & Management
Date Posted: January 04, 2014
Last Revised: January 11, 2014
Accepted Paper Series
45 downloads

The Quality of E-Banking Services on Customer Satisfaction and Corporate Image: The Nigerian Experience
Mustapha Tosin Balogun
Lagos State University
Date Posted: December 27, 2013
Working Paper Series

Incl. Electronic Paper Umbrella Branding in Tourism – Model Regions of Istria and Dalmatia
Tourism & Hospitality Management, Vol. 19, No. 2, 2013
Aleksandra Krajnović , Jurica Bosna and Dražen Jašić
Department of Economics, University of Zadar , Department of Economics, University of Zadar and Department of Traffic and Maritime Studies, University of Zadar
Date Posted: December 20, 2013
Accepted Paper Series
22 downloads

Incl. Electronic Paper Brand Regeneration Through Previously Tested Narrative Units: A Movie Remake Perspective
Journal of Research for Consumers (Forthcoming)
Prathamesh Muzumdar
The University of Texas - Arlington
Date Posted: December 16, 2013
Last Revised: April 02, 2014
Accepted Paper Series
10 downloads

Incl. Electronic Paper Internationalization of a Chinese 'Born Glocal' Brand: The Case of Goodbaby
Department of Management, Università Ca' Foscari Venezia Working Paper No. 2013/25,
Francesca Checchinato , Hu Lala , Alessandra Perri and Tiziano Vescovi
Ca Foscari University of Venice , Ca Foscari University of Venice - Department of Management , Ca Foscari University of Venice - Department of Management and Ca Foscari University of Venice - Department of Management
Date Posted: December 01, 2013
Accepted Paper Series
13 downloads

Incl. Electronic Paper The Economics of Privacy, Data Protection and Surveillance
M. Latzer and J.M. Bauer (eds.) Handbook on the Economics of the Internet, Cheltenham: Edward Elgar, Forthcoming
Ian Brown
University of Oxford - Oxford Internet Institute
Date Posted: November 24, 2013
Accepted Paper Series
203 downloads


 

1 2 3 4 ... Last | Next >


 

© 2014 Social Science Electronic Publishing, Inc. All Rights Reserved.  FAQ   Terms of Use   Privacy Policy   Copyright   Contact Us
This page was processed by apollo3 in 6.078 seconds