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JEL Code: M37
149,066 Total downloads
Showing Papers 51 - 100 of 577
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'It's in His Eyes': The Negotiation and Interpretation of Masculinity using the
Dolce Et Gabbana's 2005 Print Advertising Campaign 4th Workshop on Interpretive Consumer Research, EIASM, Marseilles
Jonathan Elms
,
Claire Dunphy
,
Ronan de Kervenoael
and
Selcen Ozturkcan
affiliation not provided to SSRN
,
affiliation not provided to SSRN
,
affiliation not provided to SSRN
and
Istanbul Bilgi University
Date Posted: March 20, 2009118 downloads
'Made in Italy' in China: From Country of Origin to Country Concept Branding The Icfai Journal of Brand Management, Vol. VI, Nos. 3 & 4, pp. 63-74, September & December 2009
Salvatore Snaiderbaur
Date Posted: January 06, 2010Last Revised: June 16, 2010261 downloads
'…But the name will never be forgotten' (Eine Bestandsaufnahme der Psychologie des Markennamens) Wirtschaftspsychologie, Vol. 10, pp. 5-14
Matthias Spörrle
,
Andranik Tumasjan ,
Florian Becker
and
Klaus Moser
affiliation not provided to SSRN
and
University of Erlangen-Nuernberg - Organizational and Social Psychology
Date Posted: May 16, 2011Last Revised: March 22, 201238 downloads
A 'Memory-Jamming' Theory of Advertising
Jesse M. Shapiro
Date Posted: May 22, 2006426 downloads
A Comparative Study of Brand Building Activities of Oil Marketing Companies in India with Their Western Counterparts EPOCH Strategies for Marketing: Family Business and Entrepreneurship, International Conference Proceeding, pp. 45-60
Rekha Attri and
Manvinder Singh Pahwa
Date Posted: January 09, 2012170 downloads
A Conceptual Model for the Use of Social Media in Companies
Cristian Nistor
affiliation not provided to SSRN
Date Posted: July 30, 2011314 downloads
A Fat Debate on Big Food? Unraveling Blogosphere Reactions Calfornia Management Review, Vol. 55, No. 1, 2012
Ans Kolk ,
Hsin-Hsuan Meg Lee and
Willemijn van Dolen
Date Posted: July 22, 201280 downloads
A Model for Predicting Consumer Responses to SMS Advertising
Dimitris Drossos
,
George Giaglis
and
Pavlos A. Vlachos
Date Posted: December 15, 2009339 downloads
A Model of the Cognitive and Emotional Processing of Rhetorical Works in Advertising GO FIGURE: NEW DIRECTIONS IN ADVERTISING RHETORIC, Edward F. McQuarrie and Barbara J. Phillips, eds., M.E. Sharpe, pp. 133-175, 2007
Bruce A. Huhmann
Date Posted: September 27, 2007304 downloads
A Multinational Examination of the Symbolic–Instrumental Framework of Consumer–Brand Identification
Son K. Lam
,
Michael Ahearne and
Niels Schillewaert
Date Posted: November 08, 201159 downloads
A Network View of Human Ingestion and Health: Instrumental Artificial Intelligence AI AND SMARTER LIVING, B. Johnston, M.A. Williams, eds., AAAI Press, 2011
Robert Edgell and
Roland Vogl
Date Posted: July 20, 201111 downloads
A New Marketing Education Concept for 'Integrated Education in Green Promotion' Based on Mezirow’s Perspective Innovative Marketing, Vol. 7, No 3, pp. 19-39, 2011
George S. Spais
Date Posted: October 29, 2011
A Note on the Nerlove-Arrow Model Under Uncertainty Operations Research, Vol. 27, No. 4, pp. 839-842, 1979
Suresh Sethi
Date Posted: April 30, 2008Last Revised: May 06, 2008
A Parsimonious Structural Model of Individual Demand for Multiple Related Goods
Andres Musalem
,
Kenneth C. Wilbur and
Patricio Del Sol
Date Posted: February 05, 201352 downloads
A Review of Stackelberg Differential Game Models in Supply Chain Management Proceedings of the Fourth IEEE International Conference on Service Systems and Service Management, China, June 9-11, 2007
Xiuli He ,
Genaro Gutierrez
and
Suresh Sethi
Date Posted: February 06, 2008Last Revised: February 15, 2009283 downloads
A Risk-Free Refinement of Symmetric Nash Equilibrium in Generalized Second-Price Keyword Auctions Proceedings of 20th Workshop on Information Technologies and Systems, 2010
Linjing Li
,
Jiesi Cheng
and
Daniel Dajun Zeng
Date Posted: January 02, 201135 downloads
A Sobering Conflict: A Call for Consistency in the Messages Colleges Send About Alcohol Fordham Intellectual Property, Media & Entertainment Law Journal, Vol. 20, 2010
Marc Edelman and
David L Rosenthal
Date Posted: April 05, 2010Last Revised: November 02, 2010192 downloads
A Study of Consumer’s Perception for Apparel Retail Outlets in Terms of Visual Merchandising in Ahmedabad New Perspectives in Marketing Communications, Eds. Sanjay Jain, Jayesh Aagja, Ashwini K. Awasthi, Institute of Management, Nirma University, Himalaya Publishing House, Mumbai, 2013, pp.16-36 © Nirma University, Ahmedabad,
Neha Mehta and
Pawan K. Chugan
Date Posted: February 16, 2013Last Revised: April 01, 201336 downloads
A Study of Media and Image Perceptions of Oil Marketing Companies in India
Sreeram R. Gopalakrishnan
affiliation not provided to SSRN
Date Posted: August 05, 2012
A Study on the Association between Brand Awareness and Consumer/Brand Loyalty for the Packaged Milk Industry in Pakistan South Asian Journal of Management Sciences (SAJMS), Vol.5, No.1.
M.I. Subhani
Date Posted: October 22, 2010Last Revised: February 17, 2011553 downloads
A Survey of Stackelberg Differential Game Models in Supply and Marketing Channels Journal of Systems Science and Systems Engineering, Vol. 16, No. 4, pp. 385-413, December 2007
Xiuli He ,
Ashutosh Prasad
,
Suresh Sethi
and
Genaro Gutierrez
Date Posted: December 11, 2007Last Revised: September 24, 2010994 downloads
A Theory of Multidimensional Information Disclosure ISER Discussion Paper No. 828
Wataru Tamura
Date Posted: January 19, 201274 downloads
A Two-Sided, Empirical Model of Television Advertising and Viewing Markets
Kenneth C. Wilbur
Date Posted: February 27, 20061434 downloads
Ad Attributes and Attribution: Large-Scale Field Experiments Measure Online Customer Acquisition
David Reiley Jr. ,
Randall Aaron Lewis
and
Taylor A. Schreiner
affiliation not provided to SSRN
Date Posted: May 02, 201254 downloads
Ad Revenue and Content Commercialization: Evidence from Blogs
Monic Sun
and
Feng Zhu
Date Posted: January 07, 2011Last Revised: May 25, 2012307 downloads
Ad Virality and Ad Persuasiveness NET Institute Working Paper No. 11-06
Catherine Tucker
Date Posted: November 24, 2011Last Revised: February 01, 2012143 downloads
Add More Ads? Experimentally Measuring Incremental Purchases Due to Increased Frequency of Online Display Advertising
Garrett A. Johnson
,
Randall Aaron Lewis
and
David Reiley Jr.
Date Posted: May 23, 20131 downloads
Advertised Meeting-the-Competition Clauses: Collusion Instead of Price Discrimination
Jürgen-Peter Kretschmer
and
Oliver Budzinski
Date Posted: March 19, 200953 downloads
Advertisement Cause Sales or Sales Cause Advertisement: A Case of Manufacturing Companies from Fortune 500
Sanjeet Singh
and
Gagan Deep Sharma
Date Posted: May 10, 201173 downloads
Advertiser’s Guide to Choosing Effective Trademarks
James B. Astrachan
Date Posted: June 16, 201042 downloads
Advertising and Business Cycle Fluctuations Instituto Valenciano de Investigaciones Económicas Working Paper No. AD 2009-09,
Benedetto Molinari
and
Francesco Turino
Date Posted: April 01, 2009Last Revised: April 22, 200978 downloads
Advertising and Consumer Search in a Duopoly Model Tinbergen Institute Discussion Paper No. TI 2005-022/1
Maarten Janssen and
Marielle C. Non
Date Posted: March 29, 2005113 downloads
Advertising and Contestable Market: Evidence from the Greek Mobile Sector
Zacharias Bragoudakis and
George Donatos
Date Posted: December 08, 2004
Advertising and Firm Value: Mapping the Relationship between Advertising, Profitability and Business Strategy in India CHANGING IDEAS IN STRATEGY, Arun Sinha, ed., Narosa Publications, 2010
Anindita Kundu
,
Prashant Kulkarni
and
Anantha Murthy
affiliation not provided to SSRN
,
affiliation not provided to SSRN
and
affiliation not provided to SSRN
Date Posted: January 29, 2011
Advertising and Mutual Funds: From Families to Individual Funds
Steven T Gallaher
,
Ron Kaniel and
Laura T. Starks
Date Posted: March 23, 2009281 downloads
Advertising and Portfolio Choice
Henrik Cronqvist
Date Posted: August 03, 2006999 downloads
Advertising and Quality: An Empirical Analysis Working Paper MS 95-04
Sridhar Moorthy and
Hao Zhao
affiliation not provided to SSRN
Date Posted: July 01, 1998
Advertising and the Distribution of Content CEPR Discussion Paper No. DP9079
Helen Weeds
Date Posted: September 28, 20122 downloads
Advertising and U.S. Nonalcoholic Beverage Demand Agricultural and Resource Economics Review, 2008, vol 37, issue 2, pp. 147-159
Yuqing Zheng and
Harry M. Kaiser
Date Posted: August 29, 2008Last Revised: March 13, 2009221 downloads
Advertising Bans Universitat Pompeu Fabra Economics WP 205
Massimo Motta
Date Posted: October 01, 1997278 downloads
Advertising Competition with Market Expansion for Finite Horizon Firms Journal of Industrial and Management Optimization, Vol. 1, No. 1, pp. 1-19, February 2005
Frank M. Bass (deceased)
,
Anand Krishnamoorthy
,
Ashutosh Prasad
and
Suresh Sethi
Date Posted: February 01, 2008Last Revised: March 04, 2008115 downloads
Advertising Content CEPR Discussion Paper No. 5064
Simon P. Anderson and
Régis Renault
Date Posted: August 03, 200521 downloads
Advertising Content
Simon P. Anderson and
Régis Renault
Date Posted: March 25, 2004417 downloads
Advertising Disclosures: Measuring Labeling Alternatives in Internet Search Engines Harvard Business School NOM Unit Working Paper No. 11-048
Benjamin G. Edelman
and
Duncan S. Gilchrist
Date Posted: November 11, 2010Last Revised: January 25, 201292 downloads
Advertising Effects on Awareness, Consideration and Brand Choice Using Tracking Data ERIM Report Series Reference No. ERS-2004-028-MKT
Philip Hans Franses and
Marco Vriens
Date Posted: August 26, 20061744 downloads
Advertising Exposures for a Seasonal Good in a Segmented Market Department of Management, Università Ca' Foscari Venezia Working Paper No. 11/2011,
Daniela Favaretto
,
Grosset Luca
and
Bruno Viscolani
affiliation not provided to SSRN
and
University of Padua - Department of Pure and Applied Mathematics
Date Posted: April 09, 201220 downloads
Advertising for Attention in a Consumer Search Model IESE Business School Working Paper No. 794
Marco A. Haan
Date Posted: May 18, 200951 downloads
Advertising in Social Networks
Igor Pustylnick
Date Posted: December 27, 2011329 downloads
Advertising Intensity and Welfare in an Equilibrium Search Model CAEPR Working Paper No. 2008-003
Ian M. McCarthy
Date Posted: January 31, 200882 downloads
Advertising Media and Cigarette Demand Bulletin of Economic Research, Vol. 63, Issue 4, pp. 404-416, 2011
Rajeev K. Goel
Date Posted: September 29, 20112 downloads
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