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SSRN eLibrary Statistics:

Papers & Authors:
Abstracts: 542,666
Full Text Papers: 445,183
Authors: 252,069
Papers Received in
  Last 12 months:
66,030

Paper Downloads:
To date: 74,857,921
Last 12 months: 10,154,337
Last 30 days: 862,928

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  Resolved
  References:
254,687
Total References: 8,920,295
Papers with Cites: 240,003
Total Citation
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5,937,149
Papers with
  Resolved
  Footnotes:
89,535
Total Footnotes: 9,013,447


SSRN eLibrary Search Results
JEL Code: M31
489,677 Total downloads
Showing Papers 551 - 600 of 2,143
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Incl. Electronic Paper 'How the Anticipation Can Be as Great as the Experience: Explaining Event Sponsorship Exhibit Outcomes Via Affective Forecasting'
Journal of Contemporary Issues in Advertising, Forthcoming
Angeline G. Close and Russell Lacey
University of Texas at Austin and Xavier University
Date Posted: January 16, 2012
Accepted Paper Series
61 downloads

'Internet Based Viral Marketing for Global Competition: The Road Ahead'
Dr. Naresh K. Patel
Centre For Management Studies, Dharmsinh Desai University Nadiad
Date Posted: December 04, 2011
Working Paper Series

Incl. Electronic Paper 'La Garantia Soy Jo': An Empirical Evaluation of the Institutional Enforcement of Consumers' Rights (Portuguese Version)
Ivan Cesar Ribeiro
University of Sao Paulo - Faculdade de Direito
Date Posted: October 28, 2006
Working Paper Series
61 downloads

Incl. Electronic Paper 'Let's Wait and See!' The Real Option to Switch as a New Element of Customer Value
Schmalenbach Business Review, Vol. 65, April 2013, pp. 112-136
Jörg Henseler and Ellen Roemer
Radboud University Nijmegen and Hochschule Ruhr West
Date Posted: September 17, 2013
Last Revised: October 10, 2013
Accepted Paper Series
18 downloads

Incl. Electronic Paper 'Made in Italy' in China: From Country of Origin to Country Concept Branding
The Icfai Journal of Brand Management, Vol. VI, Nos. 3 & 4, pp. 63-74, September & December 2009
Salvatore Snaiderbaur
Benedictine College School of Business
Date Posted: January 06, 2010
Last Revised: June 16, 2010
Accepted Paper Series
314 downloads

'Marketing Innovation as a Business Strategy'
Dr. Naresh K. Patel
Centre For Management Studies, Dharmsinh Desai University Nadiad
Date Posted: December 04, 2011
Working Paper Series

Incl. Electronic Paper 'My Vote for My Mailman': Appeals to Reciprocity in Communication Campaigns
Schmalenbach Business Review, Vol. 65, July 2013, pp. 248-269
Carmen Horn , Anne Fries and Karen Gedenk
Independent , University of Hamburg and University of Hamburg - Institute for Marketing and Media
Date Posted: October 15, 2013
Accepted Paper Series
6 downloads

Incl. Electronic Paper 'Q-Q' - A Two Guitar Band: Quantitative Versus Qualitative Research
Ichim Cosmin
Alexandru Ioan Cuza University - Marketing Department
Date Posted: January 11, 2012
Working Paper Series
59 downloads

Incl. Electronic Paper 'Showrooming' and Price-Matching Guarantee
Qihong Liu
University of Oklahoma - Department of Economics
Date Posted: June 10, 2011
Last Revised: May 13, 2013
Working Paper Series
178 downloads

Incl. Electronic Paper 'Showrooming' and the Competition between Store and Online Retailers
Amit Mehra , Subodha Kumar and Jagmohan S. Raju
Indian School of Business (ISB), Hyderabad , Mays Business School, Texas A&M University and University of Pennsylvania - Marketing Department
Date Posted: January 15, 2013
Last Revised: January 28, 2013
Working Paper Series
403 downloads

Incl. Electronic Paper 'The Battle of Marathon: Strategic STP in Ancient and Modern Greece – a Case Study'
Journal Innovative Marketing, Vol 3, Issue 4, 2007
Faidon Theofanides and Christos Livas
University of Patras - Department of Business Administration and University of Piraeus - Department of Business Administration
Date Posted: March 12, 2012
Accepted Paper Series
27 downloads

'The Real Thing': Nominal Price Rigidity of the Nickel Coke, 1886-1959
Journal of Money, Credit and Banking, Vol. 36, No. 4, pp. 765-799, August 2004
Daniel Levy and Andrew Young
Bar-Ilan University - Department of Economics and Emory University - Department of Economics
Date Posted: April 20, 2004
Accepted Paper Series

Incl. Electronic Paper 'The Real Thing': Nominal Price Rigidity of the Nickel Coke, 1886-1959
Bar-Ilan University Economics Working Paper No. 2004
Daniel Levy and Andrew Young
Bar-Ilan University - Department of Economics and Emory University - Department of Economics
Date Posted: February 06, 2004
Working Paper Series
474 downloads

Incl. Electronic Paper 'The Specific Brand Building for Men in Fashion Luxury Industry'
"Changes in Social and Business Environment". Proceedings of the 5th International Conference.
Marina Ochkovskaya
Moscow State University - Faculty of Economics
Date Posted: December 03, 2013
Accepted Paper Series
26 downloads

Incl. Electronic Paper 'Zero' Option in Conjoint Analysis: A New Specification of the Indecision and the Refusal - Application to the Video on Demand Market
Gilbert Saporta and Silva Ohannessian
Conservatoire National des Arts et Métiers (CNAM) and affiliation not provided to SSRN
Date Posted: April 27, 2010
Working Paper Series
35 downloads

Incl. Electronic Paper '关系'、礼物和腐败 - 腐败主体的能动性和腐败交换的运作模式 (Guanxi, Gift and Corruption - The Enabling Role of Corruption Participants in Corrupt Exchange in China)
Ling Li
US-Asia Law Institute, NYU School of Law
Date Posted: August 23, 2011
Last Revised: August 25, 2011
Working Paper Series
71 downloads

Incl. Electronic Paper 99: Are Retailers Best Responding to Rational Consumers? Experimental Evidence
Bradley J. Ruffle and Ze'ev Shtudiner
Wilfrid Laurier University - Department of Economics and Ariel University Center - Department of Economics
Date Posted: December 09, 2002
Working Paper Series
169 downloads

Incl. Electronic Paper A Bayesian Approach to Customer Scoring in Direct Marketing
Lichung Jen , Chien-Heng Chou and Greg M. Allenby
National Taiwan University - Department of International Business , Chinese Culture University and Ohio State University (OSU) - Department of Marketing and Logistics
Date Posted: November 18, 2006
Working Paper Series
344 downloads

Incl. Electronic Paper A Behavioral Analysis of Shanghai Real Estate Prices
Christopher K. Hsee , Jean-Pierre H. Dube and Yan Zhang
University of Chicago - Booth School of Business , University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Date Posted: August 29, 2006
Working Paper Series
275 downloads

Incl. Electronic Paper A Brand Theory of Trademark Law
Florida Law Review, Vol. 64, No. 4, p. 981, 2012, Thomas Jefferson School of Law Research Paper No. 1585327
Deven R. Desai
Thomas Jefferson School of Law
Date Posted: April 06, 2010
Last Revised: October 08, 2013
Working Paper Series
469 downloads

Incl. Electronic Paper A Category-Level Model of Asymmetric Complements
Fisher College of Business Working Paper
Sanghak Lee , Jaehwan Kim and Greg M. Allenby
University of Iowa - Department of Marketing , Korea University Business School (KUBS) and Ohio State University (OSU) - Department of Marketing and Logistics
Date Posted: April 28, 2010
Working Paper Series
156 downloads

Incl. Electronic Paper A Cointegration Analysis of the Correlates of Performance in Franchised Channels
ECONOMICS AND MANAGEMENT OF NETWORKS: FRANCHISING NETWORKS, COOPERATIVES, JOINT VENTURES AND ALL, Gerard Cliquet et. al., eds., 2007
Rajiv P. Dant , Manish Kacker , Anne T. Coughlan and Jamie Emerson
Michael F Price College of Business, University of Oklahoma , DeGroote School of Business, McMaster University , Northwestern University - Kellogg School of Management and Salisbury University - Franklin P. Perdue School of Business
Date Posted: May 27, 2006
Last Revised: May 09, 2011
Accepted Paper Series
206 downloads

Incl. Electronic Paper A Comparative Analysis of Segmentation, Targeting and Positioning in the Greek Banking Sector: The Cases of EFG Eurobank Ergasias and Citibank
Essays in Honour of Prof. Petros Livas, pp. 699-717, University of Piraeus, 2010
Faidon Theofanides and Christos Livas
University of Patras - Department of Business Administration and University of Piraeus - Department of Business Administration
Date Posted: March 13, 2012
Accepted Paper Series
258 downloads

Incl. Electronic Paper A Comparative Study of Brand Building Activities of Oil Marketing Companies in India with Their Western Counterparts
EPOCH Strategies for Marketing: Family Business and Entrepreneurship, International Conference Proceeding, pp. 45-60
Rekha Attri and Manvinder Singh Pahwa
Core Business School, Indore and Professor and Director, Guru Gobind Singh College of Management and Technology
Date Posted: January 09, 2012
Accepted Paper Series
205 downloads

Incl. Electronic Paper A Comparative Study of the Borrower Perception of Retail Lending in Private and Public Sector Banks in India
Vighneswara Swamy
IBS-Hyderabad
Date Posted: August 26, 2012
Working Paper Series
157 downloads

Incl. Electronic Paper A Comparison of 'Alscal' and 'Simple Correspondence Analysis' Methods in the Formation of Perceptual Maps
Ulusal Pazarlama Kongresi, 18-20 Ekim 2007, Sakarya Üniversitesi,
Bülent Başaran and Hakan Çelik
Bilecik Şeyh Edebali University and Bilecik University
Date Posted: July 06, 2011
Accepted Paper Series
18 downloads

Incl. Electronic Paper A Comparison of Fixed and Dynamic Pricing Policies in Revenue Management
Alper Sen
Bilkent University
Date Posted: July 05, 2012
Working Paper Series
89 downloads

Incl. Electronic Paper A Comparison of Relationship Marketing in Public and Private Sector Banks in India
Vineetha Rajshekhar and Mihir Dash
Alliance University and Alliance University - School of Business
Date Posted: December 17, 2012
Working Paper Series
170 downloads

Incl. Electronic Paper A Conceptual Model for the Use of Social Media in Companies
Cristian Nistor
affiliation not provided to SSRN
Date Posted: July 30, 2011
Working Paper Series
416 downloads

A Conjoint Analysis of New Food Products Processed from Underutilized Small Crawfish
Journal of Agricultural and Applied Economics, Vol. 30, No. 2, December 1998
R. Wes Harrison , Aylin Ozayan and Samuel P. Meyers
affiliation not provided to SSRN , affiliation not provided to SSRN and Louisiana State University, Baton Rouge - Department of Food Science
Date Posted: February 26, 1999
Accepted Paper Series

Incl. Electronic Paper A Cross-Cohort Changepoint Model for Customer-Base Analysis
Arun Gopalakrishnan , Eric Bradlow and Peter Fader
University of Pennsylvania - Marketing Department , University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Date Posted: July 29, 2012
Last Revised: March 31, 2014
Working Paper Series
259 downloads

Incl. Electronic Paper A Direct Utility Model for Market Basket Data
Fisher College of Business Working Paper No. 1443390
Sanghak Lee and Greg M. Allenby
University of Iowa - Department of Marketing and Ohio State University (OSU) - Department of Marketing and Logistics
Date Posted: August 10, 2009
Working Paper Series
173 downloads

Incl. Electronic Paper A Dynamic Analysis of Resale Price Maintenance: Inefficient Brand Promotion, Higher Margins, Distorted Choices, and Retarded Retail Innovation
Antitrust Bulliten, Vol. 55, p. 101, Spring 2010, Southwestern Law School Working Paper No. 1023
Warren S. Grimes
Southwestern Law School
Date Posted: August 19, 2010
Last Revised: September 23, 2010
Working Paper Series
208 downloads

Incl. Electronic Paper A Dynamic Model of User Behavior in a Social Network Site
Dae-Yong Ahn and Randal Watson
Chung-Ang University and University of Texas at Austin - Department of Economics
Date Posted: April 17, 2010
Working Paper Series
215 downloads

A Factor Analysis Approach to Consumer Perception on Store Brand
Sakthi Vel Rani Jr.
Kalasalingam University - Department of Business Administration
Date Posted: December 31, 2012
Working Paper Series

Incl. Electronic Paper A Fat Debate on Big Food? Unraveling Blogosphere Reactions
Calfornia Management Review, Vol. 55, No. 1, 2012
Ans Kolk , Hsin-Hsuan Meg Lee and Willemijn van Dolen
University of Amsterdam - University of Amsterdam Business School , University of Amsterdam - University of Amsterdam Business School and University of Amsterdam - University of Amsterdam Business School
Date Posted: July 22, 2012
Accepted Paper Series
107 downloads

Incl. Electronic Paper A Framework Explaining How Consumers Plan and Book Travel Online
International Journal of Management and Marketing Research, Vol. 5, No. 3, pp. 57-67 (2012)
Michael Conyette
Okanagan College
Date Posted: January 28, 2013
Accepted Paper Series
40 downloads

A Framework for Organizational Success
Journal of Business Ethics, Vol. 7, No. 3, pp. 219-221, March 1988
Hershey H. Friedman and Linda Weiser Friedman
Brooklyn College - Department of Finance and Business Management and Baruch College, CUNY - Zicklin School of Business
Date Posted: July 17, 2006
Accepted Paper Series

Incl. Electronic Paper A Greater Price for a Greater Good? Evidence that Consumers Pay More for Charity-Linked Products
Daniel W. Elfenbein and Brian McManus
Washington University in Saint Louis - John M. Olin Business School and University of North Carolina (UNC) at Chapel Hill - Department of Economics
Date Posted: September 20, 2006
Last Revised: March 03, 2009
Working Paper Series
462 downloads

Incl. Electronic Paper A Hierarchical Bayes Error Correction Model to Explain Dynamic Effects of Price Changes
ERIM Report Series Reference No. ERS-2005-047-MKT
D. Fok , Richard Paap , Csilla Horvath and Philip Hans Franses
Econometric Institute - Erasmus University Rotterdam , Erasmus University Rotterdam (EUR) - Department of Econometrics , Radboud University Nijmegen and Erasmus University Rotterdam (EUR) - Department of Econometrics
Date Posted: October 21, 2005
Working Paper Series
295 downloads

A Holiday Loved and Loathed: A Consumer Perspective of Valentine’s Day
Advances in Consumer Research, Vol. 33
Angeline G. Close and George Zinkhan
University of Texas at Austin and affiliation not provided to SSRN
Date Posted: January 16, 2012
Accepted Paper Series

Incl. Electronic Paper A Joint Framework for Category Purchase and Consumption Behavior
Tinbergen Institute Working Paper No. 2002-124/4
R.D. van Oest , Richard Paap and Philip Hans Franses
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) , Erasmus University Rotterdam (EUR) - Department of Econometrics and Erasmus University Rotterdam (EUR) - Department of Econometrics
Date Posted: February 08, 2003
Working Paper Series
151 downloads

Incl. Electronic Paper A Key Word History of Marketing Science
Carl F. Mela , Jason M.T. Roos and Yiting Deng
Duke University - Fuqua School of Business , Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Duke University - Fuqua School of Business
Date Posted: November 16, 2012
Working Paper Series
70 downloads

A Knowledge Reservoir as Time Goes by: The Role of Intrafirm Network in Sustaining Competitive Advantage of Market Orientation
Tao Zhu
University of Groningen - Faculty of Economics and Business
Date Posted: August 01, 2012
Working Paper Series

Incl. Electronic Paper A Leverage Theory of Reputation Building with Co-Branding: Complementarity in Reputation Building
Jay Pil Choi and Doh-Shin Jeon
Michigan State University - Department of Economics and Universitat Pompeu Fabra - Faculty of Economic and Business Sciences
Date Posted: July 25, 2007
Working Paper Series
272 downloads

Incl. Electronic Paper A Longitudal Examination of Individual, Organizational, and Contextual Factors on Sales Technology Adoption and Job Performance
Journal of Marketing Theory and Practice, Vol. 4, No. 1, pp. 7-23, 2006
Ronald Jelinek , Michael Ahearne , John Mathieu and Niels Schillewaert
Providence College , University of Houston - C.T. Bauer College of Business , University of Connecticut - Department of Management and Vlerick Leuven Ghent Management School
Date Posted: April 01, 2010
Last Revised: May 05, 2013
Accepted Paper Series
81 downloads

A Longitudinal Analysis of Customer Satisfaction and Share of Wallet: Investigating the Moderating Effect of Customer Characteristics
Journal of Marketing, Vol. 70, No. 4, October 2006
Bruce Cooil , Timothy L. Keiningham , Lerzan Aksoy and MIchael Hsu
Vanderbilt University - Statistics , Ipsos Loyalty - North America , Koc University and affiliation not provided to SSRN
Date Posted: July 18, 2006
Accepted Paper Series

Incl. Electronic Paper A Longitudinal Cross-Level Model of Leader and Salesperson Influences on Sales Force Technology Use and Performance
Journal of Applied Psychology, Vol. 92, No. 2, pp. 528-537, 2007
John Mathieu , Michael Ahearne and Scott R. Taylor
University of Connecticut - Department of Management , University of Houston - C.T. Bauer College of Business and University of Connecticut - Department of Management
Date Posted: April 01, 2010
Last Revised: April 26, 2010
Accepted Paper Series
93 downloads

Incl. Electronic Paper A Manager's Perspective on Combining Expert and Model-Based Forecasts
ERIM Report Series Reference No. ERS-2007-083-MKT
Philip Hans Franses and Rianne Legerstee
Erasmus University Rotterdam (EUR) - Department of Econometrics and Erasmus University Rotterdam (EUR) - Department of Econometrics
Date Posted: January 29, 2008
Working Paper Series
52 downloads

Incl. Electronic Paper A Managerial Perspective on the Logic of Increasing Returns
ERIM Report Series Reference No. ERS-2000-48-MKT
Fred Langerak and Harry R. Commandeur
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Date Posted: November 07, 2008
Working Paper Series
21 downloads


 

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