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Full Text Papers: 393,643
Authors: 226,678
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SSRN eLibrary Search Results
JEL Code: M31
425,022 Total downloads
Showing Papers 561 - 610 of 1,874
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I Seek Pleasures, We Avoid Pains
Journal of Consumer Research, Vol. 28, No. 4, pp. 33-49, 2001
Jennifer Aaker and Angela Y. Lee
Stanford University - Graduate School of Business and Northwestern University - Kellogg School of Management
Date Posted: August 06, 2011
Accepted Paper Series

Off Target? Changing Cognitive-Based Attitudes
Journal of Consumer Psychology, Vol. 12, No. 1, pp. 59-68, 2002
 Aimee Drolet and Jennifer Aaker
University of California, Los Angeles (UCLA) - Marketing Area and Stanford University - Graduate School of Business
Date Posted: August 06, 2011
Accepted Paper Series

The Pleasures and Pains of Distinct Self-Construals
Journal of Personality & Social Psychology, Vol. 78, pp. 1122-1134, June 2000
 Angela Y. Lee , Jennifer Aaker and Wendi L. Gardner
Northwestern University - Kellogg School of Management , Stanford University - Graduate School of Business and Northwestern University - Department of Psychology
Date Posted: August 06, 2011
Accepted Paper Series

Two Roads to Updating Brand Personality Impressions
Journal of Marketing Research, pp. 458-469, November 2005
 Gita Johar , Jaideep Sengupta and Jennifer Aaker
Columbia Business School - Marketing , Hong Kong University of Science & Technology (HKUST) - Department of Marketing and Stanford University - Graduate School of Business
Date Posted: August 06, 2011
Accepted Paper Series

Understanding Regulatory Fit
Journal of Marketing Research, Vol. 43, pp. 15-19, February 2006
 Jennifer Aaker and Angela Y. Lee
Stanford University - Graduate School of Business and Northwestern University - Kellogg School of Management
Date Posted: August 06, 2011
Accepted Paper Series

When Does Culture Matter?
Journal of Marketing Research, Vol. 43, pp. 395-408, 2006
 Donnel A. Briley and Jennifer Aaker
University of Sydney and Stanford University - Graduate School of Business
Date Posted: August 06, 2011
Accepted Paper Series

Incl. Electronic Paper ‘Children of the HMM’: Modeling Longitudinal Customer Behavior at Hulu.Com
 Eric M. Schwartz , Eric Bradlow , Peter Fader and Yao Zhang
University of Pennsylvania - Marketing Department , University of Pennsylvania - Marketing Department , University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School
Date Posted: August 04, 2011
Working Paper Series
479 downloads

Incl. Electronic Paper Antecedents of Early Adoption and Use of Social Media Networks for Stakeholder Communications: Evidence from Franchising
Journal of Small Business Management (special issue on Franchising), Forthcoming
 Rozenn Perrigot , Manish Kacker , Guy Basset and Gérard Cliquet
Université de Rennes I - Graduate School of Management (IAE-IGR) & ESC Rennes School of Business , DeGroote School of Business, McMaster University , Université de Rennes I and University of Rennes II
Date Posted: July 31, 2011
Accepted Paper Series
140 downloads

In-Memory Analytics – Strategies for Real-Time CRM
Journal of Database Marketing & Customer Strategy Management, Vol. 18, No. 2, pp. 129-136, 2011
 Olaf Acker , Florian Gröne , Adrian Blockus and Carsten Bange
Booz & Company , WHU Otto Beisheim School of Management , Booz & Company and Business Application Research Center (BARC)
Date Posted: July 31, 2011
Accepted Paper Series

Incl. Electronic Paper Multi-Channel Customer Management: Delighting Consumers, Driving Efficiency
Journal of Direct, Data and Digital Marketing Practice, Vol. 12, No. 1, pp. 10-15, July 2010
 Michael Peterson , Florian Gröne , Karsten Kammer and Julius Kirscheneder
Booz & Company , WHU Otto Beisheim School of Management , Booz & Company and Booz & Company
Date Posted: July 31, 2011
Accepted Paper Series
78 downloads

Online Customers, Digital Marketing: The CMO-CIO Connection
Journal of Direct, Data and Digital Marketing Practice, Vol. 11, No. 3, pp. 219-221, January 2010
 Michael Peterson , Volkmar Koch , Florian Gröne and Hong Tuan Kiet Vo
Booz & Company , Booz & Company , WHU Otto Beisheim School of Management and Booz & Company
Date Posted: July 31, 2011
Accepted Paper Series

The March of Mobile Marketing: New Chances for Consumer Companies, New Opportunities for Mobile Operators
Journal of Advertising Research, Vol. 49, No. 1, pp. 54-61, March 2009
 Florian Gröne , Roman Friedrich , Klaus Hölbling and Michael Peterson
WHU Otto Beisheim School of Management , Booz & Company , Booz & Company and Booz & Company
Date Posted: July 31, 2011
Accepted Paper Series

Incl. Electronic Paper A Conceptual Model for the Use of Social Media in Companies
 Cristian Nistor
affiliation not provided to SSRN
Date Posted: July 30, 2011
Working Paper Series
313 downloads

Incl. Electronic Paper Online Advertising Response Models: Incorporating Multiple Creatives and Impression Histories
 Michael Braun and Wendy W. Moe
MIT Sloan School of Management and University of Maryland - Robert H. Smith School of Business
Date Posted: July 28, 2011
Last Revised: October 24, 2012
Working Paper Series
415 downloads

Incl. Electronic Paper Selection of Best Keywords: A Poisson Regression Model
 Ji Li , Rui Pan and Hansheng Wang
affiliation not provided to SSRN , Peking University and Peking University - Guanghua School of Management
Date Posted: July 27, 2011
Working Paper Series
94 downloads

Marketing Strategy: A Case Study Approach to Standardization & Adaptation Practices in the Commercial Vehicles Market
 Cemsit Kayalar
affiliation not provided to SSRN
Date Posted: July 22, 2011
Working Paper Series

Incl. Electronic Paper A Network View of Human Ingestion and Health: Instrumental Artificial Intelligence
AI AND SMARTER LIVING, B. Johnston, M.A. Williams, eds., AAAI Press, 2011
 Robert Edgell and Roland Vogl
American University and Stanford Law School
Date Posted: July 20, 2011
Accepted Paper Series
11 downloads

Incl. Electronic Paper Containing CSR Skepticism: The Importance of Cause-Related Marketing Quantifiers in Consumer Attributions of Corporate Motives
 Pavlos A. Vlachos , Areti Krepapa , Christos D. Koritos and Konstantinos Tasoulis
ALBA Graduate Business School at The American College of Greece , American College of Greece (ACG) - Graduate School of DEREE , American College of Greece and American College of Greece (ACG) - Graduate School of DEREE
Date Posted: July 20, 2011
Last Revised: December 22, 2011
Working Paper Series
124 downloads

Incl. Electronic Paper Green is Good but Usability is Better: Consumer Reactions to Environmental Initiatives in Web-based Electronic Services
 George Lekakos , Pavlos A. Vlachos and Christos D. Koritos
Athens University of Economics and Business - Department of Management Science and Technology , ALBA Graduate Business School at The American College of Greece and American College of Greece
Date Posted: July 19, 2011
Last Revised: July 05, 2012
Working Paper Series
59 downloads

Incl. Electronic Paper Banking in Second Life: Marketing Opportunities and Repercussions
1st Biannual International Conference 'Strategic Developments in Services Marketing“, 2008,
 Savvas Papagiannidis , Michael Bourlakis and Michalis N. Vafopoulos
affiliation not provided to SSRN , Brunel University - Brunel Business School and National Technical University of Athens (NTUA)
Date Posted: July 17, 2011
Working Paper Series
57 downloads

Incl. Electronic Paper Influences on Sponsorship Deals in NASCAR: Indirect Evidence from Time on Camera
 Kurt W. Rotthoff , Craig A. Depken and Peter A. Groothuis
Seton Hall University - W. Paul Stillman School of Business , University of North Carolina at Charlotte - The Belk College of Business Administration - Department of Economics and Appalachian State University, Department of Economics
Date Posted: July 16, 2011
Last Revised: September 25, 2012
Working Paper Series
64 downloads

Incl. Electronic Paper The Impact of Business Name Changes in Branding and Customers' Perception: The Cases of Almacenes Viveroy Almacenes Ley Name Change to Almacenes Exito-Cartagena
Revista International Administración & Finanzas, Vol. 4, No. 2, pp. 35-52, 2011,
 Emperatriz Londoño Aldana and María Eugenia Navas Ríos
Universidad de Cartagena and Universidad de Cartagena
Date Posted: July 13, 2011
Last Revised: August 25, 2011
Accepted Paper Series
53 downloads

Determinants of Internet Corporate Social Responsibility Communication
Global Journal of Business Research, Vol. 5, No. 4, pp. 1-14
 Laetitia Pozniak , Laetitia POZNIAK , Laurent Arnone and Angy Geerts
University of Mons , UMONS , University of Mons and University of Mons
Date Posted: July 12, 2011
Accepted Paper Series

Incl. Electronic Paper An Assessment of Visitor Satisfaction with Nature-Based Tourism Attractions
International Journal of Management and Marketing Research, Vol. 4, No. 1, pp. 87-98, 2011
 Perunjodi Naidoo , Prabha Ramseook-Munhurrun and Premita Seegoolam
University of Technology, Mauritius (UTM) , University of Technology, Mauritius (UTM) and University of Technology, Mauritius (UTM)
Date Posted: July 10, 2011
Accepted Paper Series
86 downloads

Incl. Electronic Paper Product Research Centers: Marketing of Developed Products
Revista International Administración & Finanzas, Vol. 3, No. 3, pp. 55-66, 2010,
 Carmen Castrejón Mata
Universidad de Guanajuato
Date Posted: July 10, 2011
Last Revised: August 25, 2011
Accepted Paper Series
23 downloads

Incl. Electronic Paper What Executives Can Learn from U2: An Exploratory Study
Review of Business & Finance Case Studies, Vol. 1, No. 1, pp. 37-43, 2010
 Francis Petit
Fordham University
Date Posted: July 10, 2011
Accepted Paper Series
19 downloads

Incl. Electronic Paper Adoption of Internet Banking: Evidence from France
International Journal of Management and Marketing Research, Vol. 3, No. 3, pp. 107-117, 2010
 Carlos R. Sanchez Sanchez and Gallie Jean-Baptiste
École Supérieure de Commerce (ESC) de Clermont and affiliation not provided to SSRN
Date Posted: July 08, 2011
Accepted Paper Series
75 downloads

Incl. Electronic Paper Development of Marketing Orientation in Small and Medium-Sized Enterprises Evidence from Eastern Europe
International Journal of Management and Marketing Research, Vol. 4, No. 1, pp. 49-59, 2011
 Andrzej Kobylanski and Radoslaw Szulc
Penn State Greater Allegheny and University of Warmia and Mazury in Olsztyn (UWM)
Date Posted: July 08, 2011
Accepted Paper Series
71 downloads

Incl. Electronic Paper From Conception to Commercial Success
Cynthia M. Ho, ACCESS TO MEDICINE IN THE GLOBAL ECONOMY: INTERNATIONAL AGREEMENTS ON PATENTS AND RELATED RIGHTS, Oxford University Press, 2011, Loyola University Chicago School of Law Research Paper No. 2011-020
 Cynthia M. Ho
Loyola University of Chicago School of Law
Date Posted: July 08, 2011
Accepted Paper Series
57 downloads

Incl. Electronic Paper Is the Treasure Hunt Strategy Working for Costco?
International Journal of Management and Marketing Research, Vol. 3, No. 3, pp. 83-93, 2010
 Ramon Corona and Nelson Altamirano
National University and Algerian National University
Date Posted: July 08, 2011
Accepted Paper Series
124 downloads

Incl. Electronic Paper Retail Store Image: A Study of the Cyprus Clothing Industry
International Journal of Management and Marketing Research, Vol. 3, No. 3, pp. 67-81, 2010
 Raghava Rao Rao Gundala
University of Wisconsin - Stout
Date Posted: July 08, 2011
Accepted Paper Series
111 downloads

Incl. Electronic Paper Tourists’ Perspective of the Brand Image of Mauritius
International Journal of Management and Marketing Research, Vol. 3, No. 3, pp. 95-106, 2010
 Perunjodi Naidoo , Prabha Ramseook-Munhurrun and Ramesh Durbarry
University of Technology, Mauritius (UTM) , University of Technology, Mauritius (UTM) and affiliation not provided to SSRN
Date Posted: July 08, 2011
Accepted Paper Series
131 downloads

Incl. Electronic Paper A Comparison of 'Alscal' and 'Simple Correspondence Analysis' Methods in the Formation of Perceptual Maps
Ulusal Pazarlama Kongresi, 18-20 Ekim 2007, Sakarya Üniversitesi,
 Bülent Başaran and Hakan Çelik
Bilecik Şeyh Edebali University and Bilecik University
Date Posted: July 06, 2011
Accepted Paper Series
12 downloads

Incl. Electronic Paper An Examination of Perceived Product Quality Changes at the End of Two Weeks: An Application on Mobile Phone Brands
Uludağ Üniversitesi, İktisadi ve İdari Bilimler Fakültesi Dergisi, Cilt XXV, Sayı 1, 2006,
Bülent Başaran
Bilecik Şeyh Edebali University
Date Posted: July 06, 2011
Accepted Paper Series
13 downloads

Incl. Electronic Paper Consumer Personality-Product Image Congruence: Evidence from Taiwan
Global Journal of Business Research, Vol. 5, No. 5, pp. 121-127, 2011
 Yu-Chi Wu , Chin-Shih Tsai and Chia-Yun Lo
National University of Kaohsiung , Aletheia University and National University of Kaohsiung
Date Posted: July 05, 2011
Accepted Paper Series
54 downloads

Incl. Electronic Paper Differences in Tourism Image Among Cruise Passengers Across the Taiwan Straits
Global Journal of Business Research, Vol. 5, No. 5, pp. 95-108, 2011
 Chiang-Chuan Lu and Ruey-Feng Chen
National Pingtung Institute of Commerce and Taiwan Hospitality and Tourism College
Date Posted: July 05, 2011
Accepted Paper Series
39 downloads

Incl. Electronic Paper Evidence on Internet Communication Management Strategies for Luxury Brands
Global Journal of Business Research, Vol. 5, No. 5, pp. 81-94, 2011
 Angy Geerts and Nathalie Veg-Sala
University of Mons and Université du Maine
Date Posted: July 05, 2011
Accepted Paper Series
291 downloads

The Nigerian Movie Industry ‘Nollywood’ – A Nearly Perfect Marketing Case Study
Marketing Intelligence & Planning, Vol. 28, No. 5, pp. 625-649, 2010
Nnamdi O. Madichie
University of Sharjah
Date Posted: July 05, 2011
Accepted Paper Series

Incl. Electronic Paper Uncovering and Treating Unobserved Heterogeneity with Fimix-Pls: Which Model Selection Criterion Provides an Appropriate Number of Segments?
Schmalenbach Business Review, Vol. 63, pp. 34-62, January 2011
 Marko Sarstedt , Jan-Michael Becker , Christian M. Ringle , Manfred Schwaiger and Schmalenbach Business Review
Otto-von-Guericke University , University of Cologne - Department of Marketing and Brand Management , Hamburg University of Technology (TUHH) , Ludwig Maximilians University of Munich - Faculty of Business Administration (Munich School of Management) and affiliation not provided to SSRN
Date Posted: July 05, 2011
Accepted Paper Series
93 downloads

Incl. Electronic Paper An Investigation of Perception Differences Regarding E-Service Quality Dimensions Among E-Service Customers
Ç.Ü. Sosyal Bilimler Enstitüsü Dergisi, Vol. 17, No. 3, pp. 47-62, 2008,
Bülent Başaran and Hakan Çelik
Bilecik Şeyh Edebali University and Bilecik University
Date Posted: July 04, 2011
Accepted Paper Series
33 downloads

Incl. Electronic Paper Perceived Electronic Service Quality by Individual Customers
Anadolu Üniversitesi Sosyal Bilimler Dergisi Anadolu University Journal Of Social Sciences, Vol. 8, No. 2, pp. 129-152, 2008 ,
 Hakan Çelik and Bülent Başaran
Bilecik University and Bilecik Şeyh Edebali University
Date Posted: July 04, 2011
Accepted Paper Series
30 downloads

Incl. Electronic Paper Self-Service at UAE Petrol Forecourts: Marketing in Unfamiliar Terrain?
International Journal of Business & Globalisation, Vol. 6, Issue 1, pp. 104-116, 2011
 Nnamdi O. Madichie
University of Sharjah
Date Posted: July 01, 2011
Last Revised: April 18, 2012
Accepted Paper Series
15 downloads

Incl. Electronic Paper Creating Lifelong Learning Through Service Learning
Business Education & Administration, Vol. 2, No. 1, pp. 1-14, 2010
 Farideh A. Farazmand , Robert D. Green and Philip J. Miller
Lynn University , Lynn University and affiliation not provided to SSRN
Date Posted: June 30, 2011
Accepted Paper Series
37 downloads

Incl. Electronic Paper Customer’s Perception of Purchasing Process in the Internet- The Elements Influencing Customer’s Satisfaction
 Urszula Swierczynska Kaczor and Pawel Kossecki
Akademia Swietokrzyska and The Polish National Film, Television and Theatre School
Date Posted: June 30, 2011
Working Paper Series
65 downloads

Incl. Electronic Paper Do Female Consumers Have Higher Ethical Perceptions of Marketing?
Global Journal of Business Research, Vol. 5, No. 1, pp. 85-100, 2011
 Robert D. Green and Ghensy Antoine
Lynn University and Lynn University
Date Posted: June 29, 2011
Accepted Paper Series
92 downloads

Incl. Electronic Paper Evidence on the Content of Physician Websites
Global Journal of Business Research, Vol. 5, No. 3, pp. 93-100
 Maria H. Sanchez and Peter M. Sanchez
Rider University - Department of Accounting and Villanova University
Date Posted: June 29, 2011
Accepted Paper Series
38 downloads

Incl. Electronic Paper Marketing the Hotel Sector in Economic Crisis Evidence from Mauritius
Global Journal of Business Research, Vol. 5, No. 2, pp. 1-12
 Perunjodi Naidoo , Prabha Ramseook-Munhurrun and Ashwin K. Seetaram
University of Technology, Mauritius (UTM) , University of Technology, Mauritius (UTM) and Association des Hôteliers et Restaurateurs de L'Ile Maurice (AHRIM)
Date Posted: June 29, 2011
Accepted Paper Series
187 downloads

Incl. Electronic Paper Multidimensional Performance Measurement in Islamic Banking
Global Journal of Business Research, Vol. 4, No. 3, pp. 47-60, 2010
 Ehab K. A. Mohamed
Sultan Qaboos University
Date Posted: June 29, 2011
Accepted Paper Series
152 downloads

Incl. Electronic Paper Opinion Leaders and Their Influence on Consumer Purchasing Behavior in Saudi Arabia
Global Journal of Business Research, Vol. 4, No. 4, pp. 51-70, 2010
 Hussein Abdulla El-Omari and H. Martin Shane
affiliation not provided to SSRN and affiliation not provided to SSRN
Date Posted: June 29, 2011
Accepted Paper Series
117 downloads

Incl. Electronic Paper Optimal Pricing of Executive MBA Programs
Business Education & Administration, Vol. 2, No. 1, pp. 93-104, 2010
 Francis Petit
Fordham University
Date Posted: June 29, 2011
Accepted Paper Series
39 downloads


 

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