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SSRN eLibrary Statistics:

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Abstracts: 484,422
Full Text Papers: 393,787
Authors: 226,737
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  Last 12 months: 		68,988

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To date: 65,953,402
Last 12 months: 11,186,475
Last 30 days: 1,057,634

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  References: 		238,981
Total References: 8,480,523
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  Footnotes: 		77,812
Total Footnotes: 8,534,471


SSRN eLibrary Search Results
JEL Code: M3
686,367 Total downloads
Showing Papers 661 - 710 of 2,921
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Incl. Electronic Paper Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Community
Puneet Manchanda , Grant M. Packard and Adithya Pattabhiramaiah
University of Michigan - Ross School of Business , Laurier School of Business & Economics and The Stephen M. Ross School of Business at the University of Michigan
Date Posted: January 13, 2012
Last Revised: February 29, 2012
Working Paper Series
802 downloads

Incl. Electronic Paper 'Q-Q' - A Two Guitar Band: Quantitative Versus Qualitative Research
 Ichim Cosmin
Alexandru Ioan Cuza University - Marketing Department
Date Posted: January 11, 2012
Working Paper Series
42 downloads

Incl. Electronic Paper A Comparative Study of Brand Building Activities of Oil Marketing Companies in India with Their Western Counterparts
EPOCH Strategies for Marketing: Family Business and Entrepreneurship, International Conference Proceeding, pp. 45-60
 Rekha Attri and Manvinder Singh Pahwa
Core Business School, Indore and University of Petroleum and Energy Studies (UPES), Dehradun - College of Management and Economic Studies
Date Posted: January 09, 2012
Accepted Paper Series
170 downloads

Incl. Electronic Paper An Empirical Study to Build a Theoretical Framework that Can Determine Customer Satisfaction in Terms of People, Process & Physical Evidence
SERVICE MARKETING PRACTICES IN INDIA: CHANGING PARADIGMS, pp. 135-143, S. Saibaba, A. Santikary, P. K. Mohanty, eds., SSIM, 2012
 Debabrata Das
West Bengal University of Technology - Bengal School Of Technology & Management
Date Posted: January 09, 2012
Last Revised: June 04, 2012
Accepted Paper Series
124 downloads

Incl. Electronic Paper Marketing Practices of Textile Business and Firm's Performance: A Case of Pakistan
Euro Economia, Vol. 2, No. 28, pp. 99-107, 2011
 Arsalan Mujahid Ghouri , Naveed Ur Rehman Khan and Muhammad Abdul Malik
Universiti Pendidikan Sultan Idris , Independent and affiliation not provided to SSRN
Date Posted: January 08, 2012
Accepted Paper Series
60 downloads

Incl. Electronic Paper Strategic Vertical Market Structure with Opaque Products
 Mariano E. Tappata
University of British Columbia - Sauder School of Business, Strategy and Business Economics Division
Date Posted: January 07, 2012
Last Revised: August 23, 2012
Working Paper Series
34 downloads

Incl. Electronic Paper Antecedents and Consequences of Market Orientation in Non-Profit Organizations: Evidence from Malaysia
International Journal of Management and Marketing Research, Vol. 4, No. 3, pp. 95-105, 2011
 Fariza Hashim and Abdul Rahim Abu Bakar
Taibah University and Taibah University
Date Posted: January 06, 2012
Accepted Paper Series
88 downloads

Incl. Electronic Paper Consumer Attitude Toward Products Made in Ghana
Global Journal of Business Research, Vol. 6, No. 1, pp. 39-46, 2012
 Bylon Abeeku Bamfo
KNUST School of Business
Date Posted: January 06, 2012
Accepted Paper Series
117 downloads

Incl. Electronic Paper Grey Marketing a Cause for Analysis of Price and Distribution Chain Deficiencies
Review of Business & Finance Case Studies, Vol. 2, No. 1, pp. 103-113, 2011
 Igor Pustylnick
SMC University, Zug, Switzerland
Date Posted: January 06, 2012
Accepted Paper Series
52 downloads

Incl. Electronic Paper Residents’ Attitudes Toward Perceived Tourism Benefits
International Journal of Management and Marketing Research, Vol. 4, No. 3, pp. 45-56, 2011
 Prabha Ramseook-Munhurrun and Perunjodi Naidoo
University of Technology, Mauritius (UTM) and University of Technology, Mauritius (UTM)
Date Posted: January 06, 2012
Accepted Paper Series
84 downloads

Incl. Electronic Paper Stakeholder Perception of Corporate Social Responsibility
International Journal of Management and Marketing Research, Vol. 4, No. 2, pp. 23-34, 2011
 Petra F. A. Dilling
New York Institute of Technology
Date Posted: January 06, 2012
Accepted Paper Series
266 downloads

Incl. Electronic Paper The Brand Image of a Small Island Destination: The Case of Mauritius
Global Journal of Business Research, Vol. 6, No. 1, pp. 55-64, 2012
 Perunjodi Naidoo and Prabha Ramseook-Munhurrun
University of Technology, Mauritius (UTM) and University of Technology, Mauritius (UTM)
Date Posted: January 06, 2012
Accepted Paper Series
79 downloads

Incl. Electronic Paper The Role of Customer Satisfaction in the Quality Management Systems: A Crosscultural Study
International Journal of Management and Marketing Research, Vol. 4, No. 3, pp. 57-74
 Andrzej Kobylanski , Bozena Pawlowska and Anna Strychalska-Rudzewicz
Penn State Greater Allegheny , University of Warmia and Mazury in Olsztyn (UWM) and University of Warmia and Mazury in Olsztyn (UWM)
Date Posted: January 06, 2012
Accepted Paper Series
91 downloads

Incl. Electronic Paper Adoptation of Internet Banking in UAE: Factors Underlying Adoption Characteristics
International Journal of Management and Marketing Research, Vol. 5, No. 1, pp. 103-115
 Somkiat Mansumitrchai and Candy Chiu
ALHOSN University and ALHOSN University
Date Posted: January 05, 2012
Accepted Paper Series
119 downloads

Incl. Electronic Paper Customer Loyalty: Influences on Three Types of Retail Stores’ Shoppers
International Journal of Management and Marketing Research, Vol. 5, No. 1, pp. 1-19
 Mei-Lien Li , Robert D. Green , Farideh A. Farazmand and Erika Grodzki
Lynn University , Lynn University , Lynn University and Lynn University
Date Posted: January 05, 2012
Accepted Paper Series
242 downloads

Incl. Electronic Paper E-Business Enablers and Barriers: Empirical Study of SMEs in Jordanian Communication Sector
Global Journal of Business Research, Vol. 6, No. 3, pp. 1-15
 Ghazi A. Al-Weshah and Khalid Al-Zubi
Al-Balqa Applied University and Al-Balqa Applied University
Date Posted: January 05, 2012
Accepted Paper Series
64 downloads

Incl. Electronic Paper Factors that Impact Customer Satisfaction: Evidence from the Thailand Mobile Cellular Network Industry
International Journal of Management and Marketing Research, Vol. 4, No. 2, pp. 67-76, 2011
 Orose Leelakulthanit and Boonchai Hongcharu
National Institute of Development Administration (NIDA) and affiliation not provided to SSRN
Date Posted: January 05, 2012
Accepted Paper Series
140 downloads

Incl. Electronic Paper Investigating the Determinants and Outcomes of Market Orientation: Evidence from Bangladesh Banks
International Journal of Management and Marketing Research, Vol. 4, No. 2, pp. 35-47
 Mostaque Ahmed Zebal and Ali Ali Quazi
Abu Dhabi University, UAE and University of Canberra - School of Business and Government
Date Posted: January 05, 2012
Accepted Paper Series
23 downloads

Incl. Electronic Paper Project Competence and Perceived Risk
Revista International Administración & Finanzas, Vol. 5, No. 4, pp. 51-62, 2012,
 Zoltán Veres and László Sajtos
Budapest University of Economic Sciences and Public Administration (Corvinus University) and Universidad of Auckland
Date Posted: January 05, 2012
Accepted Paper Series
9 downloads

Incl. Electronic Paper True Green Consumers: An Investigation of Consumers’ Genuine Willingness to Share Environmental Responsibility
Global Journal of Business Research, Vol. 6, No. 3, pp. 37-48, 2012
 Samar M. Baqer and Samar M. Baqer
Kuwait Universityaffiliation not provided to SSRN and Kuwait Universityaffiliation not provided to SSRN
Date Posted: January 05, 2012
Accepted Paper Series
63 downloads

Incl. Electronic Paper Usumacinta Canyon State Park: Social Tourism Alternative
Global Journal of Business Research, Vol. 6, No. 3, pp. 115-126, 2012
 Manuela del S. Camacho Gómez , Cecilia García-Muñoz Aparicio and María del Carmen Ancona Alcocer
Universidad Juárez Autónoma de Tabasco (UJAT) , Universidad Juárez Autónoma de Tabasco (UJAT) and Universidad Juárez Autónoma de Tabasco (UJAT)
Date Posted: January 05, 2012
Accepted Paper Series
19 downloads

Incl. Electronic Paper Commitment in Marketing Channels: Mitigator or Aggravator of the Effects of Destructive Acts?
Journal of Retailing, Forthcoming
 Stephen K. Kim , Jonathan Hibbard and Scott D. Swain
Iowa State University , affiliation not provided to SSRN and Northeastern University
Date Posted: January 04, 2012
Accepted Paper Series
24 downloads

Incl. Electronic Paper Crowdsourcing New Product Ideas Over Time: An Analysis of Dell's Ideastorm Community
UNC Kenan-Flagler Research Paper No. 2012-5
 Barry L. Bayus
University of North Carolina (UNC) at Chapel Hill - Marketing Area
Date Posted: January 04, 2012
Last Revised: December 03, 2012
Working Paper Series
412 downloads

Incl. Electronic Paper Determinants of Advertising Effectiveness: The Development of an International Advertising Elasticity Database and a Meta-Analysis
BuR Business Research Journal, Vol. 4, No. 2, pp. 193-239, December 2011
 Sina Henningsen , Rebecca Heuke and Michel Clement
Christian-Albrechts-University Kiel - Department for Innovation, New Media, and Marketing , affiliation not provided to SSRN and University of Hamburg
Date Posted: January 03, 2012
Accepted Paper Series
58 downloads

Incl. Electronic Paper Segmentation and Private Branding: A Case in the Global Table Olive Industry
 Manuel Muriel
University of Seville
Date Posted: January 02, 2012
Working Paper Series
36 downloads

Incl. Electronic Paper Challenges Specific to Freemium and Two-Sided Markets
 Nicolas Pujol
Pujol Enterprises LLC
Date Posted: December 31, 2011
Working Paper Series
129 downloads

Incl. Electronic Paper Advertising in Social Networks
 Igor Pustylnick
Swiss Management Center
Date Posted: December 27, 2011
Working Paper Series
329 downloads

Incl. Electronic Paper An Equilibrium Model of User Generated Content
NET Institute Working Paper No. 11-13
 Dae-Yong Ahn , Jason A. Duan and Carl F. Mela
Chung-Ang University , Duke University and Duke University - Fuqua School of Business
Date Posted: December 26, 2011
Last Revised: January 11, 2012
Working Paper Series
71 downloads

Incl. Electronic Paper Can There Ever be too Many Flavors of Häagen-Dazs? A Field Experiment on Product Stereotypes and Choice Overload Behavior
 David Ong
Peking University - HSBC Business School
Date Posted: December 24, 2011
Last Revised: March 11, 2013
Working Paper Series
147 downloads

Incl. Electronic Paper From Social Media to Social Product Development: The Impact of Social Media on Co-Creation of Innovation
Die Unternehmung, Vol. 65, No. 1, 2012
 Frank T. Piller , Alexander Vossen and Christoph Ihl
RWTH Aachen University, Germany , RWTH Aachen University and RWTH Aachen University, Technology and Innovation Management Group
Date Posted: December 23, 2011
Accepted Paper Series
623 downloads

Incl. Electronic Paper Profiling Student Smokers: A Behavioral Approach
MIBES Transactions, Vol. 5, No. 2, pp. 136-157, 2011
 Faidon Theofanides , Vasiliki Makri , Vasileios Mavroeidis and Dimitrios Iliopoulos
University of Patras - Department of Business Administration , University of Patras - Business Administration , affiliation not provided to SSRN and affiliation not provided to SSRN
Date Posted: December 21, 2011
Accepted Paper Series
44 downloads

Incl. Electronic Paper Positioning Brand India in View of Brand China – Perspectives from Global Citizen Journalists
 Ranjit Goswami
RK University
Date Posted: December 20, 2011
Working Paper Series
37 downloads

Incl. Electronic Paper Crowdsourcing New Product Ideas Under Consumer Learning
 Yan Huang , Param Vir Singh and Kannan Srinivasan
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management , Carnegie Mellon University - David A. Tepper School of Business and Carnegie Mellon University - David A. Tepper School of Business
Date Posted: December 19, 2011
Working Paper Series
172 downloads

Incl. Electronic Paper A Study of Customer Banker Relationship in Udaipur City
CUSTOMER BANKER RELATIONSHIP: INDIAN BANKING IN THE NEW MILLENNIUM, pp. 19-27, Manvinder Singh Pahwa, RBSA Publication, 2000
 Manvinder Singh Pahwa
University of Petroleum and Energy Studies (UPES), Dehradun - College of Management and Economic Studies
Date Posted: December 17, 2011
Accepted Paper Series
62 downloads

Incl. Fee Electronic Paper Market‐Demand Boosting and Privatization in a Mixed Duopoly
Bulletin of Economic Research, Vol. 64, Issue 1, pp. 125-134, 2012
 Lihua Han and Hikaru Ogawa
affiliation not provided to SSRN and Nagoya University
Date Posted: December 14, 2011
Accepted Paper Series
1 downloads

Incl. Electronic Paper Non-Comparative Versus Comparative Advertising of Quality
International Journal of Industrial Organization, Forthcoming, CIRPEE Working Paper No. 11-39
 Winand Emons and Claude Fluet
University of Bern - Department of Economics and University of Quebec at Montreal (UQAM) - Department of Economics
Date Posted: December 14, 2011
Last Revised: January 23, 2012
Working Paper Series
27 downloads

Incl. Electronic Paper Management in Financial Crisis, Causes and Solutions
International Conference on Management, Innovation and Entrepreneurship, February 2011
 Hamed Ahmadinia , Javad Afrasiabishani and Reza Daghani
Islamic Azad University - Management and Accounting Faculty - Shahre E. Ray Branch , Islamic Azad University, Tehran Central Branch - Management Faculty and TMU
Date Posted: December 11, 2011
Last Revised: March 01, 2012
Accepted Paper Series
29 downloads

Incl. Electronic Paper Brand Alliances: The Influence of Brand Partners on the Strength of Brand Associations
 Chris Janiszewski , Lien Kwee and Tom Meyvis
University of Florida - Department of Marketing , University of Indonesia (UI) - Management and New York University (NYU) - Department of Marketing
Date Posted: December 05, 2011
Working Paper Series
92 downloads

'Internet Based Viral Marketing for Global Competition: The Road Ahead'
 Dr. Naresh K. Patel
Centre For Management Studies, Dharmsinh Desai University Nadiad
Date Posted: December 04, 2011
Working Paper Series

'Marketing Innovation as a Business Strategy'
 Dr. Naresh K. Patel
Centre For Management Studies, Dharmsinh Desai University Nadiad
Date Posted: December 04, 2011
Working Paper Series

Incl. Electronic Paper Financial Crises, Asymmetric Information and Argumentation
 Fernando Estrada
Universidad Externado de Colombia - Facultad de Finanzas, Gobierno y Relaciones Internacionales
Date Posted: December 03, 2011
Working Paper Series
17 downloads

Incl. Electronic Paper Customer Satisfaction in the Hotel Industry: A Case Study from Sicily
International Journal of Marketing Studies, Vol. 2, No. 2, pp. 3-12, 2010
 Gandolfo Dominici and Rosa Guzzo
Università di Palermo and University of Rome II
Date Posted: December 02, 2011
Accepted Paper Series
283 downloads

Incl. Electronic Paper Search Advertising
 Alexandre de Corniere
Oxford University
Date Posted: December 02, 2011
Working Paper Series
56 downloads

Incl. Electronic Paper Framing Goals to Influence Personal Savings: The Role of Specificity and Construal Level
Journal of Marketing Research, Vol. 48, pp. 958-969, December 2011
 Gülden Ülkümen and Amar Cheema
University of Southern California and University of Virginia (UVA), McIntire School of Commerce
Date Posted: November 28, 2011
Accepted Paper Series
48 downloads

Incl. Electronic Paper Perceived Purchase Risk in the Technological Goods Purchase Context: An Instrument Development and Validation
International Journal of Research on Commerce, IT and Management, Vol. 2, No. 1, January 2012
 Imam Salehudin
University of Indonesia (UI) - Management
Date Posted: November 28, 2011
Last Revised: January 20, 2012
Accepted Paper Series
80 downloads

Incl. Electronic Paper Brand Position & Customer Loyalty for Public Sector Oil Marketing Companies
International Journal of Management Prudence, Vol. II, No. 2, pp. 25-35, October 2011
 Rekha Attri , Manvinder Singh Pahwa and Ashish Manohar Urkude
Core Business School, Indore , University of Petroleum and Energy Studies (UPES), Dehradun - College of Management and Economic Studies and University of Petroleum and Energy Studies (UPES)
Date Posted: November 26, 2011
Accepted Paper Series
196 downloads

Incl. Electronic Paper The Impact of Product Substitution and Retail Capacity on the Timing and Depth of Price Promotions: Theory and Evidence
 M. Gumus , Philip Kaminsky and Sameer Mathur
McGill University - Desautels Faculty of Management , University of California, Berkeley - Department of Industrial Engineering & Operations Research (IEOR) and McGill University - Desautels Faculty of Management
Date Posted: November 25, 2011
Working Paper Series
86 downloads

The Planning of Guaranteed Targeted Display Advertising
Operations Research, Forthcoming
 John Turner
The Paul Merage School of Business, University of California - Irvine
Date Posted: November 25, 2011
Accepted Paper Series

Incl. Electronic Paper Ad Virality and Ad Persuasiveness
NET Institute Working Paper No. 11-06
 Catherine Tucker
Massachusetts Institute of Technology (MIT) - Management Science (MS)
Date Posted: November 24, 2011
Last Revised: February 01, 2012
Working Paper Series
143 downloads

Incl. Electronic Paper Estimating Causal Installed-Base Effects: A Bias-Correction Approach
NET Institute Working Paper No. 11-22
 Sridhar Narayanan and Harikesh Nair
Stanford Graduate School of Business and Stanford University - Graduate School of Business
Date Posted: November 24, 2011
Working Paper Series
23 downloads


 

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