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489,370
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JEL Code: M3
696,356 Total downloads
Showing Papers 691 - 740 of 2,955
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The Discontinuous Diffusion of User-Generated Content
Yuchi Zhang
and
Wendy W. Moe
Date Posted: January 15, 2012136 downloads
Influentials or Susceptibles? Analyzing Cascades of Word-of-Mouth Conversations in Online Social Networks
Anjana Susarla
,
Yong Tan
and
Jeongha Oh
Date Posted: January 14, 2012Last Revised: August 28, 2012214 downloads
The Case of Region Marketing of a Greek Southwestern City: Building a New Image and Personality of Open Innovation and Creativity Cases on SMEs and Open Innovation: Applications and Investigations, pp. 1-20, H. Rahman, I. Ramos, eds., IGI Global, Hershey, PA, 2011
George S. Spais
Date Posted: January 14, 2012
Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Community
Puneet Manchanda
,
Grant M. Packard
and
Adithya Pattabhiramaiah
Date Posted: January 13, 2012Last Revised: February 29, 2012816 downloads
'Q-Q' - A Two Guitar Band: Quantitative Versus Qualitative Research
Ichim Cosmin
Date Posted: January 11, 201244 downloads
A Comparative Study of Brand Building Activities of Oil Marketing Companies in India with Their Western Counterparts EPOCH Strategies for Marketing: Family Business and Entrepreneurship, International Conference Proceeding, pp. 45-60
Rekha Attri and
Manvinder Singh Pahwa
Date Posted: January 09, 2012172 downloads
An Empirical Study to Build a Theoretical Framework that Can Determine Customer Satisfaction in Terms of People, Process & Physical Evidence SERVICE MARKETING PRACTICES IN INDIA: CHANGING PARADIGMS, pp. 135-143, S. Saibaba, A. Santikary, P. K. Mohanty, eds., SSIM, 2012
Debabrata Das
Date Posted: January 09, 2012Last Revised: June 04, 2012133 downloads
Marketing Practices of Textile Business and Firm's Performance: A Case of Pakistan Euro Economia, Vol. 2, No. 28, pp. 99-107, 2011
Arsalan Mujahid Ghouri
,
Naveed Ur Rehman Khan
and
Muhammad Abdul Malik
affiliation not provided to SSRN
Date Posted: January 08, 201264 downloads
Strategic Vertical Market Structure with Opaque Products
Mariano E. Tappata
Date Posted: January 07, 2012Last Revised: August 23, 201237 downloads
Antecedents and Consequences of Market Orientation in Non-Profit Organizations: Evidence from Malaysia International Journal of Management and Marketing Research, Vol. 4, No. 3, pp. 95-105, 2011
Fariza Hashim
and
Abdul Rahim Abu Bakar
Date Posted: January 06, 201291 downloads
Consumer Attitude Toward Products Made in Ghana Global Journal of Business Research, Vol. 6, No. 1, pp. 39-46, 2012
Bylon Abeeku Bamfo
Date Posted: January 06, 2012124 downloads
Grey Marketing a Cause for Analysis of Price and Distribution Chain Deficiencies Review of Business & Finance Case Studies, Vol. 2, No. 1, pp. 103-113, 2011
Igor Pustylnick
Date Posted: January 06, 201252 downloads
Residents’ Attitudes Toward Perceived Tourism Benefits International Journal of Management and Marketing Research, Vol. 4, No. 3, pp. 45-56, 2011
Prabha Ramseook-Munhurrun
and
Perunjodi Naidoo
Date Posted: January 06, 201287 downloads
Stakeholder Perception of Corporate Social Responsibility International Journal of Management and Marketing Research, Vol. 4, No. 2, pp. 23-34, 2011
Petra F. A. Dilling
Date Posted: January 06, 2012277 downloads
The Brand Image of a Small Island Destination: The Case of Mauritius Global Journal of Business Research, Vol. 6, No. 1, pp. 55-64, 2012
Perunjodi Naidoo
and
Prabha Ramseook-Munhurrun
Date Posted: January 06, 201285 downloads
The Role of Customer Satisfaction in the Quality Management Systems: A Crosscultural Study International Journal of Management and Marketing Research, Vol. 4, No. 3, pp. 57-74
Andrzej Kobylanski
,
Bozena Pawlowska
and
Anna Strychalska-Rudzewicz
Date Posted: January 06, 201293 downloads
Adoptation of Internet Banking in UAE: Factors Underlying Adoption Characteristics International Journal of Management and Marketing Research, Vol. 5, No. 1, pp. 103-115
Somkiat Mansumitrchai
and
Candy Chiu
Date Posted: January 05, 2012126 downloads
Customer Loyalty: Influences on Three Types of Retail Stores’ Shoppers International Journal of Management and Marketing Research, Vol. 5, No. 1, pp. 1-19
Mei-Lien Li
,
Robert D. Green
,
Farideh A. Farazmand
and
Erika Grodzki
Date Posted: January 05, 2012249 downloads
E-Business Enablers and Barriers: Empirical Study of SMEs in Jordanian Communication Sector Global Journal of Business Research, Vol. 6, No. 3, pp. 1-15
Ghazi A. Al-Weshah
and
Khalid Al-Zubi
Date Posted: January 05, 201269 downloads
Factors that Impact Customer Satisfaction: Evidence from the Thailand Mobile Cellular Network Industry International Journal of Management and Marketing Research, Vol. 4, No. 2, pp. 67-76, 2011
Orose Leelakulthanit
and
Boonchai Hongcharu
affiliation not provided to SSRN
Date Posted: January 05, 2012145 downloads
Investigating the Determinants and Outcomes of Market Orientation: Evidence from Bangladesh Banks International Journal of Management and Marketing Research, Vol. 4, No. 2, pp. 35-47
Mostaque Ahmed Zebal
and
Ali Ali Quazi
Date Posted: January 05, 201223 downloads
Project Competence and Perceived Risk Revista International Administración & Finanzas, Vol. 5, No. 4, pp. 51-62, 2012,
Zoltán Veres
and
László Sajtos
Date Posted: January 05, 201210 downloads
True Green Consumers: An Investigation of Consumers’ Genuine Willingness to Share Environmental Responsibility Global Journal of Business Research, Vol. 6, No. 3, pp. 37-48, 2012
Samar M. Baqer
and
Samar M. Baqer
affiliation not provided to SSRN
and
Kuwait Universityaffiliation not provided to SSRN
Date Posted: January 05, 201265 downloads
Usumacinta Canyon State Park: Social Tourism Alternative Global Journal of Business Research, Vol. 6, No. 3, pp. 115-126, 2012
Manuela del S. Camacho Gómez
,
Cecilia García-Muñoz Aparicio
and
María del Carmen Ancona Alcocer
Date Posted: January 05, 201221 downloads
Commitment in Marketing Channels: Mitigator or Aggravator of the Effects of Destructive Acts? Journal of Retailing, Forthcoming
Stephen K. Kim
,
Jonathan Hibbard
and
Scott D. Swain
affiliation not provided to SSRN
and
Clemson University
Date Posted: January 04, 201224 downloads
Crowdsourcing New Product Ideas Over Time: An Analysis of Dell's Ideastorm Community UNC Kenan-Flagler Research Paper No. 2012-5
Barry L. Bayus
Date Posted: January 04, 2012Last Revised: December 03, 2012416 downloads
Determinants of Advertising Effectiveness: The Development of an International Advertising Elasticity Database and a Meta-Analysis BuR Business Research Journal, Vol. 4, No. 2, pp. 193-239, December 2011
Sina Henningsen
,
Rebecca Heuke
and
Michel Clement
affiliation not provided to SSRN
and
University of Hamburg
Date Posted: January 03, 201261 downloads
Segmentation and Private Branding: A Case in the Global Table Olive Industry
Manuel Muriel
Date Posted: January 02, 201237 downloads
Challenges Specific to Freemium and Two-Sided Markets
Nicolas Pujol
Date Posted: December 31, 2011132 downloads
Advertising in Social Networks
Igor Pustylnick
Date Posted: December 27, 2011336 downloads
An Equilibrium Model of User Generated Content NET Institute Working Paper No. 11-13
Dae-Yong Ahn
,
Jason A. Duan
and
Carl F. Mela
Date Posted: December 26, 2011Last Revised: January 11, 201273 downloads
Can There Ever be too Many Flavors of Häagen-Dazs? A Field Experiment on Product Stereotypes and Choice Overload Behavior
David Ong
Date Posted: December 24, 2011Last Revised: June 12, 2013148 downloads
From Social Media to Social Product Development: The Impact of Social Media on Co-Creation of Innovation Die Unternehmung, Vol. 65, No. 1, 2012
Frank T. Piller
,
Alexander Vossen and
Christoph Ihl
Date Posted: December 23, 2011665 downloads
Profiling Student Smokers: A Behavioral Approach MIBES Transactions, Vol. 5, No. 2, pp. 136-157, 2011
Faidon Theofanides
,
Vasiliki Makri
,
Vasileios Mavroeidis
and
Dimitrios Iliopoulos
affiliation not provided to SSRN
and
affiliation not provided to SSRN
Date Posted: December 21, 201144 downloads
Positioning Brand India in View of Brand China – Perspectives from Global Citizen Journalists
Ranjit Goswami
Date Posted: December 20, 201138 downloads
Crowdsourcing New Product Ideas Under Consumer Learning
Yan Huang
,
Param Vir Singh and
Kannan Srinivasan
Date Posted: December 19, 2011185 downloads
A Study of Customer Banker Relationship in Udaipur City CUSTOMER BANKER RELATIONSHIP: INDIAN BANKING IN THE NEW MILLENNIUM, pp. 19-27, Manvinder Singh Pahwa, RBSA Publication, 2000
Manvinder Singh Pahwa
Date Posted: December 17, 201162 downloads
Market‐Demand Boosting and Privatization in a Mixed Duopoly Bulletin of Economic Research, Vol. 64, Issue 1, pp. 125-134, 2012
Lihua Han and
Hikaru Ogawa
affiliation not provided to SSRN
and
Nagoya University
Date Posted: December 14, 20111 downloads
Non-Comparative Versus Comparative Advertising of Quality International Journal of Industrial Organization, Forthcoming, CIRPEE Working Paper No. 11-39
Winand Emons and
Claude Fluet
Date Posted: December 14, 2011Last Revised: January 23, 201227 downloads
Management in Financial Crisis, Causes and Solutions International Conference on Management, Innovation and Entrepreneurship, February 2011
Hamed Ahmadinia
,
Javad Afrasiabishani
and
Reza Daghani
Date Posted: December 11, 2011Last Revised: March 01, 201231 downloads
Brand Alliances: The Influence of Brand Partners on the Strength of Brand Associations
Chris Janiszewski ,
Lien Kwee
and
Tom Meyvis
Date Posted: December 05, 201194 downloads
'Internet Based Viral Marketing for Global Competition: The Road Ahead'
Dr. Naresh K. Patel
Date Posted: December 04, 2011
'Marketing Innovation as a Business Strategy'
Dr. Naresh K. Patel
Date Posted: December 04, 2011
Financial Crises, Asymmetric Information and Argumentation
Fernando Estrada
Date Posted: December 03, 201117 downloads
Customer Satisfaction in the Hotel Industry: A Case Study from Sicily International Journal of Marketing Studies, Vol. 2, No. 2, pp. 3-12, 2010
Gandolfo Dominici
and
Rosa Guzzo
Date Posted: December 02, 2011296 downloads
Search Advertising
Alexandre de Corniere
Date Posted: December 02, 201156 downloads
Framing Goals to Influence Personal Savings: The Role of Specificity and Construal Level Journal of Marketing Research, Vol. 48, pp. 958-969, December 2011
Gülden Ülkümen and
Amar Cheema
Date Posted: November 28, 201149 downloads
Perceived Purchase Risk in the Technological Goods Purchase Context: An Instrument Development and Validation International Journal of Research on Commerce, IT and Management, Vol. 2, No. 1, January 2012
Imam Salehudin
Date Posted: November 28, 2011Last Revised: January 20, 201280 downloads
Brand Position & Customer Loyalty for Public Sector Oil Marketing Companies International Journal of Management Prudence, Vol. II, No. 2, pp. 25-35, October 2011
Rekha Attri ,
Manvinder Singh Pahwa and
Ashish Manohar Urkude
Date Posted: November 26, 2011198 downloads
The Impact of Product Substitution and Retail Capacity on the Timing and Depth of Price Promotions: Theory and Evidence
M. Gumus ,
Philip Kaminsky
and
Sameer Mathur
Date Posted: November 25, 201189 downloads
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