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Abstracts: 694,273
Full Text Papers: 583,530
Authors: 320,049
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Last 12 months: 13,124,949
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SSRN eLibrary Search Results
JEL Code: M37
260,773 Total downloads
Showing Papers 71 - 120 of 856
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Alternative Measures of Satisfaction and Word of Mouth
Journal of Services Marketing, Forthcoming
Eugene Sivadas and Rupinder Paul Jindal
University of Washington, Tacoma and Milgard School of Business
Date Posted: September 27, 2016
Accepted Paper Series

Incl. Electronic Paper Trade Promotions and Suppliers' Market Power
American Journal of Economics and Business Administration, Vol. 3(3), p. 460-472, Fall 2011
Sandra Mottner, Steven H Smith and T.J. Olney
Western Washington University - College of Business & Economics, Western Washington University and Western Washington University - College of Business & Economics
Date Posted: September 26, 2016
Accepted Paper Series
2 downloads

Incl. Electronic Paper The Formation of Consumer Brand Preferences
Bart J. Bronnenberg and Jean-Pierre Dubé
Tilburg University, CentER and University of Chicago - Booth School of Business
Date Posted: September 22, 2016
Working Paper Series
6 downloads

Incl. Electronic Paper Advertising and Competition for Market Share between a New Good Producer and a Remanufacturer
RIT Economics Department Working Paper No. 16-12
Amitrajeet A. Batabyal and Hamid Beladi
Rochester Institute of Technology and University of Texas at San Antonio - College of Business - Department of Economics
Date Posted: September 22, 2016
Working Paper Series
2 downloads

Incl. Electronic Paper Market Reactions to Sport Sponsorship Announcements in Japan
Yuta Hino and Fumiko Takeda
University of Tokyo, Students and University of Tokyo - Department of Technology Management for Innovation
Date Posted: September 21, 2016
Working Paper Series
2 downloads

Incl. Electronic Paper Mass-Market Consumer Fraud: Who is Most Susceptible to Becoming a Victim?
FTC Bureau of Economics No. 332
Keith B. Anderson
US Federal Trade Commission - Bureau of Economics
Date Posted: September 21, 2016
Working Paper Series
5 downloads

Incl. Electronic Paper Online Marketplace Advertising
Hana Choi and Carl F. Mela
Duke University, Fuqua School of Business, Students and Duke University - Fuqua School of Business
Date Posted: September 16, 2016
Working Paper Series
24 downloads

Incl. Electronic Paper Cooperative Search Advertising
MIT Sloan Research Paper No. 5176-16
Xinyu Cao and T. Tony Ke
Massachusetts Institute of Technology (MIT) and MIT Sloan School of Management
Date Posted: September 12, 2016
Working Paper Series
14 downloads

Incl. Electronic Paper Comunicaciones De Mercadeo En Relaciones Industriales (Marketing Communications in the Industrial Relations)
Revista Criterio Libre, Vol. 11, No. 18, Bogotá (Colombia) Enero-Junio 2013, Pp. 305-330,
José Manuel Villamarín García and Julian Ramirez-Angulo
National University of Colombia and National University of Colombia
Date Posted: September 08, 2016
Accepted Paper Series
3 downloads

Incl. Electronic Paper Valuing 'Free' Media in GDP: An Experimental Approach
FRB of Philadelphia Working Paper No. 16-24
Leonard I. Nakamura, Jon D. Samuels and Rachel H. Soloveichik
Federal Reserve Banks - Federal Reserve Bank of Philadelphia, Government of the United States of America - Bureau of Economic Analysis (BEA) and Government of the United States of America - Bureau of Economic Analysis (BEA)
Date Posted: September 02, 2016
Working Paper Series
8 downloads

Incl. Electronic Paper Australian Plain Packaging: Its Functional and Legal Flaws and an Alternative Without Them
Bojan Pretnar
Independent
Date Posted: August 15, 2016
Working Paper Series
21 downloads

Incl. Electronic Paper The Effects of Risk Framing, Balanced Information and a Regulatory Seal of Approval on Investor Perception and Behavior
Ruben Cox and Peter de Goeij
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and CentER, Tilburg Law and Economics Center (TILEC), Tilburg University
Date Posted: August 13, 2016
Last Revised: September 15, 2016
Working Paper Series
34 downloads

Incl. Electronic Paper The Efficacy of Political Advertising: A Voter Participation Field Experiment with Multiple Robo Calls and Controls for Selection Effects
GMU Working Paper in Economics No. 16-31
Daniel Kling and Thomas Stratmann
George Mason University, Department of Economics, Students and George Mason University - Buchanan Center Political Economy
Date Posted: August 06, 2016
Last Revised: August 19, 2016
Working Paper Series
24 downloads

Incl. Fee Electronic Paper Newspapers in Times of Low Advertising Revenues
CEPR Discussion Paper No. DP11414
Charles Angelucci and Julia Cage
Columbia University and Sciences Po Paris Department of Economics
Date Posted: August 01, 2016
Working Paper Series

Competition in the Pharmaceutical Industry: How Do Quality Differences Shape Advertising Strategies?
Journal of Health Economics, Vol. 32, 2013
Maria Angeles de Frutos, Carmine Ornaghi and Georges Siotis
Universidad Carlos III de Madrid - Department of Economics, University of Southampton - Division of Economics and Universidad Carlos III de Madrid - Department of Economics
Date Posted: July 21, 2016
Accepted Paper Series

Incl. Electronic Paper The Relation between the Effects of Testimonials' Sources and the Cognitive, Affective and Behavioural Changes
International Journal of Business and Economic Sciences Applied Research, Vol. 9, No. 2, 2016
Tudor Tocila and Corina Cara
Alexandru Ioan Cuza University and Alexandru Ioan Cuza University
Date Posted: July 17, 2016
Accepted Paper Series
8 downloads

Incl. Electronic Paper Influence of Retailer Equity on Shoppers’ Intention to Purchase Private Labels: An Empirical Evidence from Indian Large Retail Market
Ramulu, B. & Sapna, S. (2015). “Influence of Retailer Equity on Shoppers’ Intention to Purchase Private Labels: An Empirical Evidence from Indian Large Retail Market”, Trends in Economics, Humanities and Management (ICTEHM'15), Pp: 27-31, ISBN 978-93-84422-13-4. March 27-28, 2015, ICEHM, Singapore ,
Ramulu Bhukya and Sapna Singh
University of Hyderabad, School of Management Studies, Students and University of Hyderabad - School of Management Studies
Date Posted: July 15, 2016
Accepted Paper Series
1 downloads

The Effect of Perceived Risk Dimensions on Purchase Intention: An Empirical Evidence from Indian Private Labels Market
American Journal of Business, Vol. 30, Iss 4, pp. 218-230, 2015
Ramulu Bhukya
University of Hyderabad, School of Management Studies, Students
Date Posted: July 15, 2016
Accepted Paper Series

Incl. Electronic Paper Targeted Information and Limited Attention
University of Zurich, Department of Economics, Working Paper No. 230
Andreas Hefti and Shuo Liu
University of Zurich - Department of Economics and University of Zurich - Department of Economics
Date Posted: July 15, 2016
Working Paper Series
2 downloads

Incl. Electronic Paper The Perception of Satisfaction with Virtual Social Networks: A Comparative Analysis
ESIC Market 153 Vol. 47 Issue 1, 2016
Javier A. Sánchez Torres and Francisco Javier Arroyo Cañada
University of Barcelona and University of Barcelona
Date Posted: July 11, 2016
Accepted Paper Series
6 downloads

Incl. Electronic Paper Evaluation of Political Candidate's Trust and Commitment in Social Networks
ESIC Market 153 Vol. 47 Issue 1, 2016
Marcelo Royo Vela and Rayda Escoto Ortolá
University of Valencia and University of Valencia
Date Posted: July 11, 2016
Accepted Paper Series
2 downloads

Incl. Electronic Paper Hospital Advertising
Tongil "TI" Kim and Diwas Singh KC
Emory University - Department of Marketing and Emory University - Goizueta Business School
Date Posted: July 08, 2016
Working Paper Series
19 downloads

Incl. Electronic Paper The Rise of Big Data and the Loss of Privacy
Durham Law School Research Paper 2016
Anca D. Chirita
Durham University, Durham Law School
Date Posted: June 16, 2016
Last Revised: August 22, 2016
Working Paper Series
162 downloads

Incl. Fee Electronic Paper The Effects of Banning Advertising in Junk Food Markets
CEPR Discussion Paper No. DP11316
Pierre Dubois, Rachel Griffith and Martin O'Connell
University of Toulouse 1 - Toulouse School of Economics (TSE), Institute for Fiscal Studies (IFS) and Institute for Fiscal Studies (IFS)
Date Posted: June 13, 2016
Working Paper Series

Incl. Electronic Paper Advertising in Health Insurance Markets
Bradley Shapiro
University of Chicago - Marketing Management
Date Posted: June 05, 2016
Last Revised: June 27, 2016
Working Paper Series
76 downloads

Incl. Electronic Paper Targeted Information and Limited Attention
Andreas Hefti and Shuo Liu
University of Zurich - Department of Economics and University of Zurich - Department of Economics
Date Posted: June 04, 2016
Last Revised: August 14, 2016
Working Paper Series
49 downloads

Incl. Electronic Paper Mobile Advertising: Economics, Evolution and Policy
David S. Evans
Global Economics Group
Date Posted: June 01, 2016
Working Paper Series
238 downloads

Incl. Electronic Paper Advertising’s Long-Term Impact on Brand Price Elasticity Across Brands and Categories
HEC Paris Research Paper No. MKG-2016-1153
Berk Ataman, Koen Pauwels, Shuba Srinivasan and Marc Vanhuele
Koc University, Ozyegin University, Boston University - Questrom School of Business and HEC Paris - Marketing
Date Posted: May 24, 2016
Last Revised: July 04, 2016
Working Paper Series
28 downloads

Incl. Electronic Paper Reining in the Big Promise of Big Data: Transparency, Inequality, and New Regulatory Frontiers
Northwestern Journal of Technology and Intellectual Property, Forthcoming
Philipp Hacker and Bilyana Petkova
European University Institute and European University Institute
Date Posted: May 22, 2016
Last Revised: September 02, 2016
Accepted Paper Series
134 downloads

Incl. Electronic Paper Environmental Marketing - Establishing Credibility Through Partnerships
Todd Kanik
Independent
Date Posted: May 21, 2016
Working Paper Series
11 downloads

Incl. Electronic Paper Textual Paralanguage and Its Implications for Marketing Communications
Journal of Consumer Psychology, Forthcoming
Andrea Webb Luangrath, Joann Peck and Victor A. Barger
University of Wisconsin - Madison - School of Business, University of Wisconsin-Madison, Wisconsin School of Business and University of Wisconsin-Whitewater
Date Posted: May 16, 2016
Last Revised: May 21, 2016
Accepted Paper Series
25 downloads

Incl. Electronic Paper Stellar Portfolios and Investors' Attention to Fund Affiliated Stocks
Rafael Zambrana
Nova School of Business and Economics
Date Posted: May 15, 2016
Last Revised: June 24, 2016
Working Paper Series
44 downloads

Incl. Electronic Paper Bayes-Nash Equilibria in Generalized Second Price Auctions with Allocative Externalities
CREAM (Center for Research in Economics and Management) Publication No. 1 - 2016
Zongwei Lu and Christian Riis
BI Norwegian Business School - Department of Economics and Norwegian Business School
Date Posted: May 14, 2016
Working Paper Series
9 downloads

Incl. Electronic Paper Persuasion and Gender: Experimental Evidence from Two Political Campaigns
CESifo Working Paper Series No. 5868
Vincenzo Galasso and Tommaso Nannicini
University of Lugano and Bocconi University - Department of Economics
Date Posted: May 11, 2016
Working Paper Series
28 downloads

Incl. Electronic Paper Persuasion and Gender: Experimental Evidence from Two Political Campaigns
IZA Discussion Paper No. 9906
Vincenzo Galasso and Tommaso Nannicini
University of Lugano and Bocconi University - Department of Economics
Date Posted: May 09, 2016
Working Paper Series
9 downloads

Incl. Electronic Paper Optimal Information Disclosure in Advance Selling
Daniel Z. Li
Durham University Business School
Date Posted: May 02, 2016
Working Paper Series
18 downloads

Incl. Electronic Paper Impact of Facebook on Online Advertisement: A Study on Bangladeshi Users
Scholar Journal of Business and Social Science, Vol.2, No.1(2016) 1-6
Moineuddin Hasan Chowdhury
Global College of Advanced Studies
Date Posted: April 16, 2016
Accepted Paper Series
56 downloads

Incl. Electronic Paper Data, Technology & Social Media: Their Invasive Role in Contemporary Marketing
Vel, K., Brobbey, C., Salih, A., & Jaheer, H. (2015). Data, Technology & Social Media: Their Invasive Role in Contemporary Marketing. Revista Brasileira De Marketing E-ISSN:2177-5184, 14(4).
K. Prakash Vel, Collins Agyapong Brobbey, Abdalrhman Salih and Hafsa Jaheer
University of Wollongong in Dubai, Dreamdrive Digital FZE, Abu Dhabi Islamic Bank and Independent
Date Posted: April 14, 2016
Accepted Paper Series
31 downloads

Incl. Electronic Paper Tailored Cheap Talk
Pedro M. Gardete and Yakov Bart
Stanford Graduate School of Business and Northeastern University - D'Amore-McKim School of Business
Date Posted: April 05, 2016
Working Paper Series
30 downloads

Incl. Electronic Paper Plot Extension in Advertising: Behind Parodies and Sequels
Patrali Chakrabarty and Bibek Banerjee
Indian Institute of Management (IIMB), Bangalore and Bridge School of Management
Date Posted: April 01, 2016
Working Paper Series
12 downloads

Incl. Electronic Paper Communicating Contents Among Nigerian Telecommunication Service Providers: How Has Face-to-Face Media Fared?
International Journal of Arts & Sciences, 08(08):551-562 (2015)
Nelson Obinna Omenugha
University of Greenwich, Students
Date Posted: March 31, 2016
Accepted Paper Series
8 downloads

Incl. Electronic Paper Interpersonal Communication as an Alternative Marketing Tool: A Study of Consumers’ Response to Face-to-Face Marketing Activities of Telecommunication Firms in South-Eastern Nigeria
Nelson Obinna Omenugha
University of Greenwich, Students
Date Posted: March 28, 2016
Working Paper Series
15 downloads

Incl. Electronic Paper Green Marketing: A Study of Consumer Purchase Behaviour for Green Homes
New Age Ecosystem for Empowering Trade, Industry and Society, Eds., Pawan K. Chugan, Deepak Srivastava, Nikunj Patel and Nirmal C. Soni, Excel India Publishers, New Delhi, for Institute of Management, Nirma University, Ahmedabad India. Jan. 2016, ISBN: 978-93-85777-08-0, pp. 254-268.
Chitral Patel and Pawan K. Chugan
Kadi Sarva Vishwavidyalaya and Nirma University - Institute of Management
Date Posted: March 15, 2016
Accepted Paper Series
65 downloads

Incl. Electronic Paper Advertising, Habit Formation, and U.S. Tobacco Product Demand
American Journal of Agricultural Economics, Forthcoming
Yuqing Zheng, Chen Zhen, James Nonnemaker and Daniel Dench
University of Kentucky - College of Agriculture - Department of Agricultural Economics, University of Georgia - Department of Agricultural & Applied Economics, RTI International and City University of New York (CUNY), The Graduate Center, Department of Economics, Students
Date Posted: March 12, 2016
Accepted Paper Series
19 downloads

Incl. Electronic Paper Public Service Broadcasting: Ownership, Funding and Provision
Institute of Economic Affairs, Forthcoming
Cento Veljanovski
Case Associates
Date Posted: March 12, 2016
Working Paper Series
24 downloads

Incl. Electronic Paper Social Media in Virtual Marketing
Market Forces, Vol. X, No. 1, June 2015
Tariq Jalees, Huma Tariq, Syed Imran Zaman and Syed Hasnain Alam Kazmi
Pakistan Air Force - Karachi Institute of Economics & Technology (PAFKIET), Pakistan Air Force - Karachi Institute of Economics & Technology (PAFKIET), Southwest Jiao Tong University and Southwest Jiao Tong University
Date Posted: March 07, 2016
Accepted Paper Series
28 downloads

Incl. Electronic Paper A Friendly Turn: Advertising Bias in the News Media
Florens Focke, Alexandra Niessen-Ruenzi and Stefan Ruenzi
University of Mannheim - Department of International Finance, University of Mannheim - Department of Finance and University of Mannheim - Department of International Finance
Date Posted: March 06, 2016
Working Paper Series
31 downloads

Incl. Electronic Paper Enterprise and Development: The Role of Social Networks
International Journal of Management Sciences and Business Research, Vol-4, Issue 12, Dec 2015
Giuseppe Granata
University of Cassino and Southern Lazio
Date Posted: March 04, 2016
Accepted Paper Series
19 downloads

Incl. Electronic Paper Empirical Evaluation of Attribution Models
Ayman Farahat, Jing Jin and Ram Sriharsha
Yahoo! Inc., Independent and Independent
Date Posted: February 27, 2016
Working Paper Series
47 downloads

Incl. Electronic Paper Are Services Advertised Differently? An Empirical Examination
Journal of Services Marketing Vol 24, 7, (2010), 546-553
Jean-Marc Décaudin and Denis Lacoste
Toulouse Business School and Toulouse Business School
Date Posted: February 26, 2016
Accepted Paper Series
11 downloads


 

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