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JEL Code: M37
151,165 Total downloads
Showing Papers 71 - 120 of 580
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The Effect of Linguistic Matching on Consumer Response to Search Advertising
Paul Dwyer
Date Posted: July 21, 2012
Profitability of Daily Discounts: Examining the Entry of Group Buying Websites into India and Benefits to Merchants
Vaibhav Gupta
Date Posted: July 09, 2012Last Revised: November 09, 2012121 downloads
An Application of the Win-Win-Win Papakonstantinidis Model as an Innovative Bargaining Solution Analysis in Cooperative Sales Promotion Campaigns Proceedings of the 4th Annual Euromed Conference of the Euromed Academy of Business, pp. 1724-1744, 2011
George S. Spais and
Leonidas A. Papakonstantinidis
Date Posted: June 19, 2012Last Revised: June 20, 2012
An Innovative Bargaining Solution Analysis for Vertical Cooperative Promotion Management Innovative Marketing, Vol. 5., No 3, pp. 7-29, 2009
George S. Spais ,
Leonidas A. Papakonstantinidis and
Stavros L. Papakonstantinidis
affiliation not provided to SSRN
Date Posted: June 19, 2012Last Revised: June 20, 2012
How Package Design and Packaged-Based Marketing Claims Lead to Overeating INSEAD Working Paper No. 2012/61/MKT
Pierre Chandon
Date Posted: June 13, 2012325 downloads
Doing Poorly by Doing Good: Corporate Social Responsibility and Brand Concepts Journal of Consumer Research, Vol. 38, No. 5, 948-63
Carlos J. Torelli
,
Alokparna Basu Monga and
Andrew M. Kaikati
Date Posted: June 12, 201266 downloads
Social Influence in Social Advertising: Evidence from Field Experiments 13th ACM Conference on Electronic Commerce (EC '12). ACM, New York, NY, USA, 146-161, DOI=10.1145/2229012.2229027
Eytan Bakshy
,
Dean Eckles
,
Rong Yan and
Itamar Rosenn
affiliation not provided to SSRN
Date Posted: June 11, 2012Last Revised: July 12, 2012250 downloads
Attribute-Based Persuasive Advertising and Price Competition
Vahid Mojtahed
Date Posted: June 08, 201219 downloads
Prawne Uwarunkowania Komunikacji Marketingowej W Stacjach Telewizyjnych I Radiowych W Polsce (Legal Context of Marketing Communication in the Television and Radio in Poland) Handel Wewnętrzny, Forthcoming,
Magdalena Krzyżanowska
and
Tomasz Nawrot
Date Posted: June 04, 201224 downloads
Promotion Activities in Small Businesses: Empirical Evidence from Macedonia American Journal of Scientific Research Issue 66 (2012), pp. 37-54
Nexhbi Veseli
and
Veland Ramadani
affiliation not provided to SSRN
and
South East European University at Tetovo
Date Posted: May 29, 2012Last Revised: July 07, 201269 downloads
The Tourism Regions in Bulgaria - Concepts and Challenges Tourism & Hospitality Management, Vol. 16, No. 1, p. 109, 2010
Mariya Stankova
Date Posted: May 25, 201221 downloads
Faking or Convincing: Why Do Some Advertising Campaigns Win Creativity Awards? BuR Business Research Journal, Vol. 5, No. 1, pp. 60-81, May 2012
Raoul V. Kübler
and
Dennis Proppe
Date Posted: May 23, 201226 downloads
Are Free-Trial Customers Worth Less than Regular Customers?
Hannes Datta
,
Bram Foubert
and
Harald J. van Heerde
Date Posted: May 16, 2012117 downloads
Competitive Poaching in Sponsored Search Advertising and Its Strategic Impact on Traditional Advertising
Amin Sayedi
,
Kinshuk Jerath
and
Kannan Srinivasan
Date Posted: May 07, 201278 downloads
Displays, Sales, and In-Store Search in Retail Markets
Matthew L. Gentry
Date Posted: May 03, 201226 downloads
Ad Attributes and Attribution: Large-Scale Field Experiments Measure Online Customer Acquisition
David Reiley Jr. ,
Randall Aaron Lewis
and
Taylor A. Schreiner
affiliation not provided to SSRN
Date Posted: May 02, 201257 downloads
An Integrated Bargaining Solution Analysis for Vertical Cooperative Sales Promotion Campaigns Based on the Win-Win-Win Papakonstantinidis Model Journal of Applied Business Research, Vol. 28, No. 3, pp. 359-383, 2012
George S. Spais
Date Posted: April 30, 2012
Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry
Simon P. Anderson ,
Federico Ciliberto
,
Jura Liaukonyte
and
Regis Renault
Date Posted: April 29, 2012Last Revised: December 23, 201259 downloads
Will Plain Packaging Reduce Cigarette Consumption?
Harry Clarke and
David Prentice
Date Posted: April 19, 2012351 downloads
Advertising Exposures for a Seasonal Good in a Segmented Market Department of Management, Università Ca' Foscari Venezia Working Paper No. 11/2011,
Daniela Favaretto
,
Grosset Luca
and
Bruno Viscolani
affiliation not provided to SSRN
and
University of Padua - Department of Pure and Applied Mathematics
Date Posted: April 09, 201222 downloads
Search Advertising: Is There a Feedback Effect?
Wayne Fu
,
Carol Ting
and
Steven S. Wildman
Date Posted: April 06, 201247 downloads
Marketing Practices and Their Effects on Firm’s Performance: Findings from Small and Medium Sized Catering and Restaurants in Karachi Ghouri, A. M., Khan, N. R., Malik, M. A. & Razzaq, A. (2011). Marketing Practices and Their Effects on Firm’s Performance: Findings from Small and Medium Sized Catering and Restaurants in Karachi, International Journal of Business and Management, 6(5), pp. 251-259.,
Arsalan Mujahid Ghouri
,
Naveed Ur Rehaman Khan
,
Muhammad Abdul Malik
and
Ambreen Razzaq
affiliation not provided to SSRN
,
affiliation not provided to SSRN
and
affiliation not provided to SSRN
Date Posted: April 04, 201270 downloads
Tidying Up the Internet: Take Down of Unauthorized Content under Copyright, Trademark and Defamation Law
Jon Garon
Date Posted: March 26, 2012211 downloads
Product Variety and Brand Strategies in the Hospitality Sector: Current Evidences and a New Proposal of an Interpretative Model (Varietà di prodotto e strategie di marca nel settore alberghiero: recenti evidenze e una proposta di modello interpretativo) Economia e Diritto del Terziario, No.1
Aurelio G. Mauri
Date Posted: March 25, 2012Last Revised: March 28, 2012
Optimizable and Implementable Aggregate Response Modeling for Marketing Decision Support International Journal of Research in Marketing, Forthcoming
Sönke Albers
Date Posted: March 07, 201254 downloads
When Brand Personality Matters: The Moderating Role of Attachment Styles Journal of Consumer Research, Vol. 35, No. 6, pp. 985-1002, 2009
Vanitha Swaminathan
,
Karen M. Stilley
and
Rohini Ahluwalia
affiliation not provided to SSRN
,
affiliation not provided to SSRN
and
University of Minnesota - Twin Cities - Carlson School of Management
Date Posted: March 07, 201249 downloads
Co-Innovation in Creative-Intensive Business Services: The Role of Clients in Advertising Agencies' Innovation Processes
Barbara Masiello ,
Alessandra Marasco
and
Francesco Izzo
Date Posted: February 29, 201277 downloads
From User Comments to On-Line Conversations
Chunyan Wang
,
Mao Ye
and
Bernardo A. Huberman
Date Posted: February 28, 201248 downloads
Implications of Online Social Activities for E-Tailers’ Business Performance European Journal of Marketing, Forthcoming
Zhe Qu
,
Youwei Wang
,
Shan Wang
and
Yanhui Zhang
Date Posted: February 20, 201257 downloads
The Effect of Sport Sponsorship Programs of Various Sport Events on Stock Price Behavior During a Sport Event Journal of Promotion Management, Vol. 18, No. 1, pp. 3-41, 2012
George N. Filis and
George S. Spais
Date Posted: February 17, 2012
Optimal Bidding in Multi-Item Multi-Slot Sponsored Search Auctions
Kartik Hosanagar
and
Vibhanshu Abhishek
Date Posted: February 06, 2012Last Revised: March 21, 2013193 downloads
Non-Comparative versus Comparative Advertising of Quality CIRANO - Scientific Publications 2011s-75
Winand Emons and
Claude Fluet
Date Posted: February 05, 201229 downloads
Is Advertising Informative? Evidence from Contraindicated Drug Prescriptions
Guofang Huang ,
Matthew Shum
and
Wei Tan
Date Posted: January 30, 201224 downloads
The Role of Cultural Elements on Advertisement Reception: Case Study of Malaysians International Journal of Social Science, Economics and Arts, Vol. 2, No. 1, 2012
Raji Ridwan Adetunji and
Saudat Salah Abdulbaqi
affiliation not provided to SSRN
Date Posted: January 26, 201245 downloads
Multiproduct Pricing and the Diamond Paradox
Andrew Rhodes
Date Posted: January 25, 201242 downloads
The Advertising Mix for a Search Good CEPR Discussion Paper No. DP8756
Simon P. Anderson and
Régis Renault
Date Posted: January 20, 20125 downloads
A Theory of Multidimensional Information Disclosure ISER Discussion Paper No. 828
Wataru Tamura
Date Posted: January 19, 201275 downloads
Beyond Buying: Motivations Behind Consumers’ Online Shopping Cart Use Journal of Business Research, Vol. 63, No. 10, 2010
Angeline G. Close
and
Monika Kukar-Kinney
affiliation not provided to SSRN
Date Posted: January 17, 201292 downloads
Influentials or Susceptibles? Analyzing Cascades of Word-of-Mouth Conversations in Online Social Networks
Anjana Susarla
,
Yong Tan
and
Jeongha Oh
Date Posted: January 14, 2012Last Revised: August 28, 2012214 downloads
The Case of Region Marketing of a Greek Southwestern City: Building a New Image and Personality of Open Innovation and Creativity Cases on SMEs and Open Innovation: Applications and Investigations, pp. 1-20, H. Rahman, I. Ramos, eds., IGI Global, Hershey, PA, 2011
George S. Spais
Date Posted: January 14, 2012
A Comparative Study of Brand Building Activities of Oil Marketing Companies in India with Their Western Counterparts EPOCH Strategies for Marketing: Family Business and Entrepreneurship, International Conference Proceeding, pp. 45-60
Rekha Attri and
Manvinder Singh Pahwa
Date Posted: January 09, 2012172 downloads
Marketing Practices of Textile Business and Firm's Performance: A Case of Pakistan Euro Economia, Vol. 2, No. 28, pp. 99-107, 2011
Arsalan Mujahid Ghouri
,
Naveed Ur Rehman Khan
and
Muhammad Abdul Malik
affiliation not provided to SSRN
Date Posted: January 08, 201264 downloads
Determinants of Advertising Effectiveness: The Development of an International Advertising Elasticity Database and a Meta-Analysis BuR Business Research Journal, Vol. 4, No. 2, pp. 193-239, December 2011
Sina Henningsen
,
Rebecca Heuke
and
Michel Clement
affiliation not provided to SSRN
and
University of Hamburg
Date Posted: January 03, 201261 downloads
Challenges Specific to Freemium and Two-Sided Markets
Nicolas Pujol
Date Posted: December 31, 2011132 downloads
Advertising in Social Networks
Igor Pustylnick
Date Posted: December 27, 2011336 downloads
Market‐Demand Boosting and Privatization in a Mixed Duopoly Bulletin of Economic Research, Vol. 64, Issue 1, pp. 125-134, 2012
Lihua Han and
Hikaru Ogawa
affiliation not provided to SSRN
and
Nagoya University
Date Posted: December 14, 20111 downloads
Non-Comparative Versus Comparative Advertising of Quality International Journal of Industrial Organization, Forthcoming, CIRPEE Working Paper No. 11-39
Winand Emons and
Claude Fluet
Date Posted: December 14, 2011Last Revised: January 23, 201227 downloads
Search Advertising
Alexandre de Corniere
Date Posted: December 02, 2011Last Revised: June 19, 201356 downloads
Brand Position & Customer Loyalty for Public Sector Oil Marketing Companies International Journal of Management Prudence, Vol. II, No. 2, pp. 25-35, October 2011
Rekha Attri ,
Manvinder Singh Pahwa and
Ashish Manohar Urkude
Date Posted: November 26, 2011198 downloads
The Planning of Guaranteed Targeted Display Advertising Operations Research, Forthcoming
John Turner
Date Posted: November 25, 2011
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