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Abstracts: 619,107
Full Text Papers: 515,520
Authors: 286,040
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Last 12 months: 11,606,748
Last 30 days: 787,747

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SSRN eLibrary Search Results
JEL Code: M37
214,098 Total downloads
Showing Papers 71 - 120 of 738
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Incl. Electronic Paper Impact of Subliminal Messages on Consumer Behavior: A Fresh Look into the Future
International Journal of Interdisciplinary and Multidisciplinary Studies (2015) ISSN 2348 – 0343,
Ratul Sur
Independent
Date Posted: August 02, 2015
Accepted Paper Series
2 downloads

Incl. Electronic Paper Television Advertising Avoidance
Kenneth C. Wilbur
University of California, San Diego (UCSD) - Rady School of Management
Date Posted: August 01, 2015
Working Paper Series
5 downloads

Incl. Electronic Paper Turning Unplanned Overpayment into Status Signals: Benefits of Mentioning the Price Paid
Marketing Letters, Forthcoming
Aaron M. Garvey , Simon J. Blanchard and Karen Page Winterich
University of Kentucky , Georgetown University - Robert Emmett McDonough School of Business and Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration
Date Posted: July 25, 2015
Accepted Paper Series
3 downloads

Incl. Electronic Paper Prominent Attributes
Yi Zhu and Anthony J. Dukes
University of Minnesota - Carlson School of Management and University of Southern California - Marshall School of Business
Date Posted: July 24, 2015
Working Paper Series
8 downloads

Incl. Fee Electronic Paper Controlled, Uncontrolled Communication, Brand Name and Brand Attitude: A Relational Study on Cellular Telecom Sector of Bangladesh
American Journal of Trade and Policy, Vol. 1, No. 3, pp. 102-108, 2014
Jubayer Ahmed and Md. Abdur Rouf
City University and City University
Date Posted: July 20, 2015
Accepted Paper Series
3 downloads

Incl. Electronic Paper Valuing 'Free' Media Across Countries in GDP
FRB of Philadelphia Working Paper No. 15-25
Leonard I. Nakamura and Rachel H Soloveichik
Federal Reserve Bank of Philadelphia and Government of the United States of America - Bureau of Economic Analysis (BEA)
Date Posted: July 18, 2015
Working Paper Series
4 downloads

Incl. Electronic Paper Initial Public Offerings, Underpricing & Performance: The Case of Top International Brands
Multinational Finance Journal, Forthcoming
Murad Harasheh Sr. and Stefano Gatti
Pavia University, Department of Economics and Management and Bocconi University - Department of Finance
Date Posted: July 14, 2015
Accepted Paper Series
11 downloads

Incl. Electronic Paper Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry
CESifo Working Paper Series No. 5418
Simon P. Anderson , Federico Ciliberto , Jura Liaukonyte and Regis Renault
University of Virginia (UVA) - Department of Economics , University of Virginia - Department of Economics , Cornell University - School of Applied Economics and Management and University of Cergy-Pontoise
Date Posted: July 14, 2015
Working Paper Series
1 downloads

Incl. Electronic Paper The Economics of Television and Online Video Markets
University of Zurich, Department of Economics, Working Paper No. 197
Gregory S. Crawford
University of Zurich - Department of Economics
Date Posted: July 06, 2015
Working Paper Series
7 downloads

Incl. Fee Electronic Paper The Economics of Television and Online Video Markets
CEPR Discussion Paper No. DP10676
Gregory S. Crawford
University of Zurich - Department of Economics
Date Posted: June 29, 2015
Working Paper Series

Incl. Electronic Paper Ghost Ads: A Revolution in Measuring Ad Effectiveness
Simon Business School Working Paper No. FR 15-21
Garrett A. Johnson , Randall A Lewis and Elmar I Nubbemeyer
University of Rochester - Simon Business School , Google, Inc. and Google, Inc.
Date Posted: June 19, 2015
Last Revised: August 02, 2015
Working Paper Series
100 downloads

Incl. Electronic Paper Informational Shocks, Off-Label Prescribing and the Effects of Physician Detailing
Bradley Shapiro
University of Chicago - Marketing Management
Date Posted: June 17, 2015
Last Revised: July 09, 2015
Working Paper Series
32 downloads

Incl. Electronic Paper Sales Spotter: An Algorithm to Identify Sale Prices in Point-of-Sale Data
UNSW Business School Research Paper No. 2015-13
Iqbal A. Syed
UNSW Australia Business School, School of Economics
Date Posted: June 15, 2015
Working Paper Series
11 downloads

Incl. Electronic Paper Political Advertising and Election Outcomes
Jörg L. Spenkuch and David Toniatti
Northwestern University - Department of Managerial Economics and Decision Sciences (MEDS) and Analysis Group, Inc.
Date Posted: June 05, 2015
Last Revised: June 30, 2015
Working Paper Series
33 downloads

Incl. Electronic Paper What Makes Deal-of-The-Day Promotions Really Effective? The Interplay of Discount and Time Constraint with Product Type
International Journal of Research in Marketing, Forthcoming
Maik Eisenbeiss , Robert Wilken , Bernd Skiera and Markus Cornelißen
University of Bremen - Faculty of Business Studies and Economics , ESCP Europe , University of Frankfurt - Department of Marketing and University of Muenster
Date Posted: May 22, 2015
Last Revised: June 17, 2015
Accepted Paper Series
29 downloads

Incl. Electronic Paper Общая ситуация на российском рынке печатных СМИ: тенденции и перспективы развития (The Overall Situation in the Russian Media Market: Trends and Prospects)
Редакторские чтения 2006: Материалы II Всероссийской научно-практической конференции с международным участием. – Омск: ОмГТУ, 2006. – С. 84-91. – ISBN 5-91306-004-0,
Anastasia Igorevna Petrunina and Mikhail Leonidovich Kaluzhsky
Omsk State Technical University and Omsk State Technical University
Date Posted: May 11, 2015
Accepted Paper Series
2 downloads

Incl. Electronic Paper Информационное поле Омского региона сегодня (Information space of Omsk region today)
Опыт решения проблем устойчивого развития регионов России: Материалы межрегиональной конференции, Омск: ОмГУ, 1997.С. 46-50, ISBN 5-7779-0078-X,
Mikhail Leonidovich Kaluzhsky
Omsk State Technical University
Date Posted: May 07, 2015
Last Revised: May 11, 2015
Accepted Paper Series
3 downloads

Incl. Electronic Paper Gamification Design for Mobile Marketing Effectiveness
Ross School of Business Paper No. 1274
Charles Hofacker , Ko de Ruyter , Nicholas H. Lurie , Puneet Manchanda and Jeff Donaldson
Florida State University , Maastricht University - Department of Marketing & Supply Chain Management , University of Connecticut School of Business , University of Michigan, Stephen M. Ross School of Business and Gamestop, Inc.
Date Posted: May 01, 2015
Last Revised: May 20, 2015
Working Paper Series
80 downloads

Incl. Electronic Paper Entwicklung und Gestaltung der Werbekommunikation im Automobilmarkt: Eine Inhaltsanalyse der Werbeanzeigen von Mercedes-Benz (Development and Composition of Marketing Communication Activities in the Automotive Industry: A Content Analysis of Print Advertisements of Mercedes-Benz)
Proceedings International Marketing Trends Conference 2015
Timm Trefzger , Oxana Kleinöder , Christian Baccarella , Christian W. Scheiner and Kai-Ingo Voigt
Friedrich-Alexander-University of Erlangen-Nuremberg , Independent , Friedrich-Alexander-University of Erlangen-Nuremberg , University of Luebeck and University of Erlangen-Nuremberg
Date Posted: April 24, 2015
Accepted Paper Series
12 downloads

Incl. Electronic Paper Does a Public Campaign Influence Debit Card Usage? Evidence from the Netherlands
De Nederlandsche Bank Working Paper No. 470
Nicole Jonker , Mirjam Plooij and Johan Verburg
De Nederlandsche Bank (DNB) , De Nederlandsche Bank and CBS
Date Posted: April 21, 2015
Working Paper Series
7 downloads

Incl. Electronic Paper Customer Lifetime Value and the Austrian School Tradition
Gerasimos Lianos and Igor Sloev
Southwestern University of Finance and Economics and National Research University Higher School of Economics
Date Posted: April 11, 2015
Working Paper Series
4 downloads

Incl. Electronic Paper Estudio de Caso – Comunicaciones de Mercadeo para el Sector Healthcare de la Compañía Philips Colombiana S.A.S (Case Study – Marketing Communications for the Healthcare Sector of the Company Philips Colombiana S.A.S)
José Manuel Villamarín García and Julian Ramirez-Angulo
National University of Colombia and National University of Colombia
Date Posted: April 08, 2015
Working Paper Series
4 downloads

Incl. Electronic Paper Keyword Management Costs and 'Broad Match' in Sponsored Search Advertising
Columbia Business School Research Paper No. 15-37
Wilfred Amaldoss , Kinshuk Jerath and Amin Sayedi
Duke University - Fuqua School of Business , Columbia University - Columbia Business School and Carnegie Mellon University - David A. Tepper School of Business
Date Posted: March 28, 2015
Working Paper Series
21 downloads

Incl. Electronic Paper Improving Enterprise Interests Through the Process of Business Communication (Унапређење Интереса Предузећа Кроз Процес Пословног Комуницирања)
Ekonomika, Vol 61, Issue 1, pp 43-53, 2015
Slavomir Miletic and Duro Djurovic
University of Pristina - Faculty of Economics and Belgrade Business School
Date Posted: March 24, 2015
Accepted Paper Series
3 downloads

Incl. Electronic Paper Reducing Loan Default Rate Among Microfinance Institutions (MFIs) in Ghana Through Innovative Product Design, Delivery and Efficient Loan Management
International Journal of Economics, Commerce and Management, Vol. III, Issue 3, March 2015
Augustine Damptey Owusu , Amos Oppong , Doris Agyeiwaa and Lucille Abruquah
University of Electronic Science and Technology of China (UESTC) - School of Economics and Management , University of Electronic Science and Technology of China (UESTC) - School of Economics and Management , University of Electronic Science and Technology of China (UESTC) - School of Economics and Management and University of Electronic Science and Technology of China (UESTC) - School of Economics and Management
Date Posted: March 17, 2015
Accepted Paper Series
31 downloads

The Effects of Pharmaceutical Marketing and Promotion on Adverse Drug Events and Regulation
American Economic Journal: Economic Policy 2 (November 2010): 1-25
Seth Richards-Shubik , Guy David and Sara Markowitz
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management , University of Pennsylvania - Health Care Systems Department and Emory University
Date Posted: March 15, 2015
Accepted Paper Series

Incl. Electronic Paper Post-Release Advertising, Movie Quality, and Word-of-Mouth
Ryan Lampe
California State University, East Bay - Department of Economics
Date Posted: March 12, 2015
Last Revised: May 19, 2015
Working Paper Series
28 downloads

Incl. Electronic Paper Characteristics and Stock Prices of Firms Flamed on the Internet: The Evidence from Japan
Yuta Adachi and Fumiko Takeda
University of Tokyo - Department of Technology Management for Innovation and University of Tokyo - Department of Technology Management for Innovation
Date Posted: March 06, 2015
Working Paper Series
8 downloads

Incl. Fee Electronic Paper Controlled, Uncontrolled Communication, Brand Name and Brand Attitude: A Relational Study on Cellular Telecom Sector of Bangladesh
American Journal of Trade and Policy, Vol. 2, No. 1, 2015
Jubayer Ahmed and Md. Abdur Rouf
City University and City University
Date Posted: March 05, 2015
Accepted Paper Series
20 downloads

Incl. Electronic Paper Forecasting Sponsorship Costs: Marketing Intelligence in the Athletic Apparel Industry
Special Issue on “The Dynamics of Sports Marketing and Management" in Marketing Intelligence and Planning, Forthcoming. ,
Jonathan A. Jensen , Lane Wakefield , Joe Cobbs and Brian A Turner
Ohio State University (OSU) , Texas A&M University , Northern Kentucky University - College of Business and Ohio State University (OSU)
Date Posted: March 04, 2015
Accepted Paper Series
84 downloads

Incl. Electronic Paper Critical Skills for Today's Accounting and Business Graduates
Dov Fischer and Hershey H. Friedman
Brooklyn College - City University of New York (CUNY) and Brooklyn College - Department of Business Management
Date Posted: March 02, 2015
Working Paper Series
76 downloads

Incl. Electronic Paper Intellectual Property Concerns for Sponsors of Promotional Contests and Sweepstakes
Licensing Journal (Apr. 2015).
David O. Klein and Joshua R. Wueller
Klein Moynihan Turco LLP and Klein Moynihan Turco LLP
Date Posted: March 02, 2015
Last Revised: May 27, 2015
Accepted Paper Series
47 downloads

Incl. Electronic Paper The Collective Unconscious in Marketing Teams: La Marque Sur Le Divan
Journal of Marketing Theory, 2013
Marcel Saucet
LCA Ltd
Date Posted: February 22, 2015
Accepted Paper Series
55 downloads

Incl. Electronic Paper Optimal Advertising and Pricing in a Class of General New-Product Adoption Models
European Journal of Operational Research, 229 (2013), 433-443
Kurt Helmes , Rainer Schlosser and Martin Weber
Humboldt University of Berlin , Hasso Plattner Institute at the University of Potsdam and Humboldt University of Berlin
Date Posted: February 20, 2015
Accepted Paper Series
14 downloads

Incl. Electronic Paper Dynamic Advertising and Pricing with Constant Demand Elasticities
Journal of Economic Dynamics and Control, Vol. 37, No. 12, 2013
Kurt Helmes and Rainer Schlosser
Humboldt University of Berlin and Hasso Plattner Institute at the University of Potsdam
Date Posted: February 20, 2015
Accepted Paper Series
4 downloads

Incl. Electronic Paper Viral Marketing (Вирални Маркетинг)
Ekonomika, Vol 60, Issue 4, pp 179-187, 2014
Mira Rakic and Beba Rakic
Megatrend University and Megatrend University
Date Posted: February 08, 2015
Working Paper Series
17 downloads

Incl. Electronic Paper Beyond the Domestification of Nature? Restructuring the Relationship between Nature and Technology in Car Commercials
Stef Aupers, Dick Houtman, Peter Achterberg, Willem de Koster, Peter Mascini and Jeroen van der Waal (2012) Beyond the domestication of nature? Restructuring the relationship between nature and technology in car commercials European Journal of Cultural Studies 15(1) 3–18.,
Stef Aupers , Dick Houtman , Peter Achterberg , Willem De Koster , Peter Mascini and Jeroen van der Waal
Independent , Independent , Erasmus University Rotterdam (EUR) - Faculty of Social Sciences , Independent , Erasmus University Rotterdam (EUR) - Faculty of Social Sciences and Independent
Date Posted: February 01, 2015
Accepted Paper Series
2 downloads

Incl. Electronic Paper Is University Sports an Advertisement in the Higher Education Market? An Analysis of the Hakone Long-Distance Relay Road Race in Japan
ISER Discussion Paper No. 922
Eiji Yamamura
Seinan Gakuin University
Date Posted: January 27, 2015
Accepted Paper Series
2 downloads

Incl. Electronic Paper Does it Pay Off? The NPV of Advertising Pension Funds
Ido Kallir and Oren Kaplan
Ono Academic College and College of Management (Israel)
Date Posted: January 21, 2015
Working Paper Series
22 downloads

Incl. Electronic Paper When the Dealin's Done? Recent Developments in Online Gambling Law and Policy
SCRIPTed, 2014, 11(2)
Daithi Mac Sithigh
Newcastle University (UK) - Law School
Date Posted: January 07, 2015
Accepted Paper Series
16 downloads

Incl. Electronic Paper Advertising, Attention, and Financial Markets
Florens Focke , Stefan Ruenzi and Michael Ungeheuer
University of Mannheim - Department of International Finance , University of Mannheim - Department of International Finance and University of Mannheim - Department of International Finance
Date Posted: January 02, 2015
Last Revised: February 27, 2015
Working Paper Series
150 downloads

Marketing Mix and Brand Sales in Global Markets: Examining the Contingent Role of Country-Market Characteristics
Journal of International Business Studies, Forthcoming
S. Cem Bahadir , Sundar G. Bharadwaj and Rajendra K. Srivastava
University of South Carolina - Moore School of Business , University of Georgia--Terry School of Business and Singapore Management University - Lee Kong Chian School of Business
Date Posted: December 13, 2014
Accepted Paper Series

Incl. Electronic Paper Brand Value and Stock Markets: Evidence from Trademark Litigations
Anne T. Coughlan , Vidya Kamate and Yi Qian
Northwestern University - Kellogg School of Management , Kellogg School of Management - Department of Finance and Northwestern University - Kellogg School of Management
Date Posted: December 12, 2014
Working Paper Series
51 downloads

Incl. Electronic Paper Feeling Love and Doing More for Distant Others: Specific Positive Emotions Differentially Affect Prosocial Consumption
Journal of Marketing Research, Forthcoming
Lisa A. Cavanaugh , James R. Bettman and Mary Frances Luce
University of Southern California - Marshall School of Business , Duke University - Fuqua School of Business and Duke University - Fuqua School of Business
Date Posted: November 18, 2014
Last Revised: March 21, 2015
Accepted Paper Series
60 downloads

Incl. Electronic Paper U.S. Corporate Profit Margins, a Bottoms-Up Analysis: Deja Vu All Over Again
Baijnath Ramraika, CFA and Prashant Trivedi
MAEG and MAEG
Date Posted: November 12, 2014
Working Paper Series
18 downloads

Incl. Electronic Paper Customer Profitability and Optimal CLV-Based Strategies in a Model of Dynamic Competition
Gerasimos Lianos and Igor Sloev
Southwestern University of Finance and Economics and National Research University Higher School of Economics
Date Posted: November 08, 2014
Working Paper Series
16 downloads

Incl. Electronic Paper On Commercial - and Corporate - Speech
Wayne State University Law School Research Paper No. 2014-12
Jonathan Weinberg
Wayne State University Law School
Date Posted: November 02, 2014
Last Revised: January 30, 2015
Accepted Paper Series
57 downloads

Vietnamese Consumers’ Attitudes towards SMS Advertising
10th Asian Business Research Conference Proceedings, Bangkok, October 2014
Viet Dung Trinh
Curtin University of Technology - Curtin Business School - Bentley Campus
Date Posted: November 02, 2014
Accepted Paper Series

Incl. Electronic Paper An Empirical Investigation on Social Media Users’ Demand for Accounting Information Distributed Via Social Media Platforms
Robert Marley and Neal M. Snow
University of Tampa and University of South Florida - School of Accountancy
Date Posted: November 01, 2014
Working Paper Series
81 downloads

Incl. Electronic Paper The Rise of Transnational Private Meta-Regulators
Osgoode Legal Studies Research Paper No. 71/ 2014, TBGI Project Subseries No.20
Paul Verbruggen and Tetty Havinga
Radboud University Nijmegen and Radboud University
Date Posted: October 22, 2014
Working Paper Series
78 downloads


 

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