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JEL Code: M3
696,482 Total downloads
Showing Papers 721 - 770 of 2,955
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An Equilibrium Model of User Generated Content NET Institute Working Paper No. 11-13
Dae-Yong Ahn
,
Jason A. Duan
and
Carl F. Mela
Date Posted: December 26, 2011Last Revised: January 11, 201273 downloads
Can There Ever be too Many Flavors of Häagen-Dazs? A Field Experiment on Product Stereotypes and Choice Overload Behavior
David Ong
Date Posted: December 24, 2011Last Revised: June 12, 2013148 downloads
From Social Media to Social Product Development: The Impact of Social Media on Co-Creation of Innovation Die Unternehmung, Vol. 65, No. 1, 2012
Frank T. Piller
,
Alexander Vossen and
Christoph Ihl
Date Posted: December 23, 2011666 downloads
Profiling Student Smokers: A Behavioral Approach MIBES Transactions, Vol. 5, No. 2, pp. 136-157, 2011
Faidon Theofanides
,
Vasiliki Makri
,
Vasileios Mavroeidis
and
Dimitrios Iliopoulos
affiliation not provided to SSRN
and
affiliation not provided to SSRN
Date Posted: December 21, 201144 downloads
Positioning Brand India in View of Brand China – Perspectives from Global Citizen Journalists
Ranjit Goswami
Date Posted: December 20, 201138 downloads
Crowdsourcing New Product Ideas Under Consumer Learning
Yan Huang
,
Param Vir Singh and
Kannan Srinivasan
Date Posted: December 19, 2011185 downloads
A Study of Customer Banker Relationship in Udaipur City CUSTOMER BANKER RELATIONSHIP: INDIAN BANKING IN THE NEW MILLENNIUM, pp. 19-27, Manvinder Singh Pahwa, RBSA Publication, 2000
Manvinder Singh Pahwa
Date Posted: December 17, 201162 downloads
Market‐Demand Boosting and Privatization in a Mixed Duopoly Bulletin of Economic Research, Vol. 64, Issue 1, pp. 125-134, 2012
Lihua Han and
Hikaru Ogawa
affiliation not provided to SSRN
and
Nagoya University
Date Posted: December 14, 20111 downloads
Non-Comparative Versus Comparative Advertising of Quality International Journal of Industrial Organization, Forthcoming, CIRPEE Working Paper No. 11-39
Winand Emons and
Claude Fluet
Date Posted: December 14, 2011Last Revised: January 23, 201227 downloads
Management in Financial Crisis, Causes and Solutions International Conference on Management, Innovation and Entrepreneurship, February 2011
Hamed Ahmadinia
,
Javad Afrasiabishani
and
Reza Daghani
Date Posted: December 11, 2011Last Revised: March 01, 201231 downloads
Brand Alliances: The Influence of Brand Partners on the Strength of Brand Associations
Chris Janiszewski ,
Lien Kwee
and
Tom Meyvis
Date Posted: December 05, 201194 downloads
'Internet Based Viral Marketing for Global Competition: The Road Ahead'
Dr. Naresh K. Patel
Date Posted: December 04, 2011
'Marketing Innovation as a Business Strategy'
Dr. Naresh K. Patel
Date Posted: December 04, 2011
Financial Crises, Asymmetric Information and Argumentation
Fernando Estrada
Date Posted: December 03, 201117 downloads
Customer Satisfaction in the Hotel Industry: A Case Study from Sicily International Journal of Marketing Studies, Vol. 2, No. 2, pp. 3-12, 2010
Gandolfo Dominici
and
Rosa Guzzo
Date Posted: December 02, 2011296 downloads
Search Advertising
Alexandre de Corniere
Date Posted: December 02, 201156 downloads
Framing Goals to Influence Personal Savings: The Role of Specificity and Construal Level Journal of Marketing Research, Vol. 48, pp. 958-969, December 2011
Gülden Ülkümen and
Amar Cheema
Date Posted: November 28, 201149 downloads
Perceived Purchase Risk in the Technological Goods Purchase Context: An Instrument Development and Validation International Journal of Research on Commerce, IT and Management, Vol. 2, No. 1, January 2012
Imam Salehudin
Date Posted: November 28, 2011Last Revised: January 20, 201280 downloads
Brand Position & Customer Loyalty for Public Sector Oil Marketing Companies International Journal of Management Prudence, Vol. II, No. 2, pp. 25-35, October 2011
Rekha Attri ,
Manvinder Singh Pahwa and
Ashish Manohar Urkude
Date Posted: November 26, 2011198 downloads
The Impact of Product Substitution and Retail Capacity on the Timing and Depth of Price Promotions: Theory and Evidence
M. Gumus ,
Philip Kaminsky
and
Sameer Mathur
Date Posted: November 25, 201189 downloads
The Planning of Guaranteed Targeted Display Advertising Operations Research, Forthcoming
John Turner
Date Posted: November 25, 2011
Ad Virality and Ad Persuasiveness NET Institute Working Paper No. 11-06
Catherine Tucker
Date Posted: November 24, 2011Last Revised: February 01, 2012148 downloads
Estimating Causal Installed-Base Effects: A Bias-Correction Approach NET Institute Working Paper No. 11-22
Sridhar Narayanan and
Harikesh Nair
Date Posted: November 24, 201123 downloads
Optimal Consumer Network Structure Formation Under Network Effects: Seeds Controllability and Visibility NET Institute Working Paper No. 11-07
Yifan Dou
,
Marius Florin Niculescu and
D. J. Wu
Date Posted: November 24, 201140 downloads
Whose and What Chatter Matters? The Impact of Tweets on Movie Sales NET Institute Working Paper No. 11-27
Huaxia Rui
,
Yizao Liu
and
Andrew B. Whinston
Date Posted: November 24, 2011Last Revised: November 30, 2011140 downloads
Is Planning Good for You? The Differential Impact of Planning on Self Regulation Journal of Consumer Research, 2012
Claudia Townsend
and
Wendy Liu
Date Posted: November 22, 2011201 downloads
Beyond the First Amendment: Shaping the Contours of Commercial Speech in Video Games, Virtual Worlds and Social Media
Jon Garon
Date Posted: November 21, 2011117 downloads
Cultivating Admiration in Brands: Warmth, Competence, and Landing in the 'Golden Quadrant'
Jennifer Aaker ,
Emily N. Garbinsky
and
Kathleen Vohs
Date Posted: November 20, 201128 downloads
From Marketing Mix to E-Marketing Mix: A Literature Overview and Classification International Journal of Business and Management, Vol. 4, No. 9, pp. 17-24, 2009
Gandolfo Dominici
Date Posted: November 20, 2011Last Revised: May 26, 2012352 downloads
Game Theory as a Marketing Tool: Uses and Limitations Gandolfo Dominici/ Elixir Marketing, Vol. 36, pp. 3524-3528, 2011
Gandolfo Dominici
Date Posted: November 20, 2011Last Revised: April 27, 2012190 downloads
Holonic Production System to Obtain Flexibility for Customer Satisfaction Journal of Service Science and Management, Vol. 1, No. 3, pp. 251-254, 2008
Gandolfo Dominici
Date Posted: November 20, 201113 downloads
Repurchase Acceleration: Measuring Repurchase Responses to Major Events
Songting Dong
,
Ping Zhao
,
Deqiang Zou
and
Min Ding
Date Posted: November 19, 2011Last Revised: November 22, 201230 downloads
Ethical Responsibility of Marketing Activity Amfiteatru Economic, No. 23, 2008
Alexandru Nedelea
Date Posted: November 17, 2011
Do Price Charts Provided by Online Shopbots Influence Price Expectations and Purchase Timing Decisions? Journal of Interactive Marketing, Vol. 25, pp. 95-109, 2011
Wenzel Drechsler
and
Martin Natter
Date Posted: November 14, 201133 downloads
Improving Marketing's Contribution to New Product Development Journal of Product Innovation Management, Forthcoming
Wenzel Drechsler
,
Martin Natter
and
Peter S.H. Leeflang
Date Posted: November 14, 2011149 downloads
A Multinational Examination of the Symbolic–Instrumental Framework of Consumer–Brand Identification
Son K. Lam
,
Michael Ahearne and
Niels Schillewaert
Date Posted: November 08, 201159 downloads
Driving Online and Offline Sales: The Cross-Channel Effects of Digital Versus Traditional Advertising Tuck School of Business Working Paper No. 2012-103
Isaac M. Dinner ,
Harald J. van Heerde and
Scott Neslin
Date Posted: November 07, 2011Last Revised: September 05, 2012367 downloads
Globalization and Banking Risk: An Empirical Analysis with Panel Data for Europe and the United States (1999–2007)
Miltiades N. Georgiou
Date Posted: November 07, 201124 downloads
Factors Influencing Consumer Preferences While Choosing between Budget Airlines
Zarine Susan George
Date Posted: November 02, 2011360 downloads
An Irony of Electronics: On a Form or Two of Serious Legal Scholarship George Mason Law & Economics Research Paper No. 11-44, Journal of Law, Vol. 1, No. 2, pp. 219-222, 2011
Ross E. Davies
Date Posted: November 01, 201139 downloads
The Study of Customer Switching Behaviour Toward Carbonated Soft Drink Market
William Abarajithan
and
Victoria Ragel
affiliation not provided to SSRN
Date Posted: November 01, 2011260 downloads
Apologies, Their Use and Meaning: A Course Module
Hershey H. Friedman
and
Linda Weiser Friedman
Date Posted: October 31, 2011Last Revised: November 02, 2011249 downloads
A New Marketing Education Concept for 'Integrated Education in Green Promotion' Based on Mezirow’s Perspective Innovative Marketing, Vol. 7, No 3, pp. 19-39, 2011
George S. Spais
Date Posted: October 29, 2011
An Application of the Win-Win-Win Papakonstantinidis Model as an Innovative Bargaining Solution Analysis in Cooperative Sales Promotion Campaigns Proceedings of the 4th Annual Euromed Conference of the Euromed Academy of Business, pp. 1724-1744, 2011
George S. Spais and
Leonidas A. Papakonstantinidis
affiliation not provided to SSRN
Date Posted: October 29, 2011Last Revised: December 14, 2011
Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act Marketing Science, Forthcoming
Christine Moorman ,
Joel C. Huber and
Rosellina Ferraro
Date Posted: October 29, 2011Last Revised: January 19, 2012
The Impact of Online User Reviews and Professional Reviews: A Bayesian Approach to Model Mediation and Moderation Effects
Wenqi Zhou
and
Wenjing Duan
Date Posted: October 25, 2011Last Revised: July 15, 201282 downloads
Service in Times of Recession: A Comparative SERVQUAL Study of Retail Banking between Axis Bank and HDFC Bank in Kolkata, India
Abhijit Sarkar
Date Posted: October 23, 2011145 downloads
Underpromising and Overdelivering: Strategic Implications of Word of Mouth Robert H. Smith School Research Paper No. RHS-06-142
Yogesh V. Joshi and
Andres Musalem
Date Posted: October 19, 2011Last Revised: March 27, 2012154 downloads
India’s Petroleum Market: The Journey from a Commodity to Brands Management Research Journal, Vol. 5, pp. 78-82, 2011
Ashish Manohar Urkude ,
Rekha Attri and
Manvinder Singh Pahwa
Date Posted: October 18, 2011Last Revised: August 31, 201271 downloads
Efficacy of MktIS in Medium Scale Household Appliances Manufacturing Industries Indian Journal of Applied Research, Vol. 1, Issue 3, pp. 154-157, December 2011
C. Y. S. Krishna and
Arup Barman
Date Posted: October 17, 2011Last Revised: December 11, 201127 downloads
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