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SSRN eLibrary Statistics:

Papers & Authors:
Abstracts: 484,056
Full Text Papers: 393,459
Authors: 226,593
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  Last 12 months: 		68,998

Paper Downloads:
To date: 65,863,139
Last 12 months: 11,179,664
Last 30 days: 1,087,336

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  References: 		238,027
Total References: 8,463,775
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Papers with
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  Footnotes: 		77,375
Total Footnotes: 8,499,290


SSRN eLibrary Search Results
JEL Code: M3
685,030 Total downloads
Showing Papers 781 - 830 of 2,919
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Incl. Electronic Paper Complementary Drivers of NPD Performance: Cross-Functional Coordination, Information System Capability, and Intelligence Quality
Production and Operations Management, Forthcoming
Anandhi Bharadwaj , Sundar Bharadwaj and Elliott Bendoly
Emory University , University of Georgia--Terry School of Business and Emory University - Goizueta Business School
Date Posted: August 15, 2011
Accepted Paper Series
146 downloads

Incl. Electronic Paper New Product Pricing Strategy Under Customer Asymmetric Anchoring
International Journal of Research in Marketing, Forthcoming
 Joo Heon Park , Douglas L. MacLachlan and Edwin A. Love
Dongduk Women's University - Department of Economics , University of Washington Foster School of Business and Western Washington University - Department of Finance & Marketing
Date Posted: August 15, 2011
Accepted Paper Series
59 downloads

Incl. Electronic Paper The PII Problem: Privacy and a New Concept of Personally Identifiable Information
New York University Law Review, Vol. 86, p. 1814, 2011, UC Berkeley Public Law Research Paper No. 1909366, GWU Legal Studies Research Paper No. 584, GWU Law School Public Law Research Paper No. 584
 Paul M. Schwartz and Daniel J. Solove
University of California, Berkeley - School of Law and George Washington University Law School
Date Posted: August 15, 2011
Last Revised: March 06, 2013
Accepted Paper Series
1602 downloads

Incl. Electronic Paper Privacy Externalities and ‘Opt Out’: Evidence from Do Not Call
 Khim Yong Goh , Kai-Lung Hui and Ivan P. L. Png
National University of Singapore , Hong Kong University of Science & Technology (HKUST) - School of Business and Management and National University of Singapore
Date Posted: August 12, 2011
Last Revised: August 09, 2012
Working Paper Series
41 downloads

Incl. Electronic Paper Generalized Direct Sampling for Hierarchical Bayesian Models
McCombs Research Paper Series No. IROM-02-11, MIT Sloan Research Paper No. 4925-11
 Michael Braun and Paul Damien
MIT Sloan School of Management and University of Texas at Austin - McCombs School of Business
Date Posted: August 10, 2011
Last Revised: September 26, 2012
Working Paper Series
82 downloads

Incl. Electronic Paper A Short Treatise on Fantasy Sports and the Law: How America Regulates its New National Pastime
Harvard Journal of Sports & Entertainment Law, Vol. 3, January 2012
 Marc Edelman
Barry University - Dwayne O. Andreas School of Law
Date Posted: August 09, 2011
Last Revised: April 05, 2012
Accepted Paper Series
1365 downloads

Incl. Electronic Paper Cyber Space, Corporate Restructuring, Advertising: Boon for Competitive Advantage
Emerging Markets Economics: Firm Behavior & Microeconomic Issues eJournal, Vol. 2, Issue 86, August 10, 2011
 Jay Desai and Nisarg A. Joshi
Shri Chimanbhai Patel Institute of Management & Research and Shri Chimanbhai Patel Institute of Management & Research
Date Posted: August 09, 2011
Last Revised: August 26, 2011
Accepted Paper Series
46 downloads

Incl. Electronic Paper Rummaging Through the Bottom of Pandora’s Box: Funding Predatory Pricing Through Contemporaneous Recoupment
University of Virginia Law School, Virginia Law & Business Review
 Shaun D. Ledgerwood
The Brattle Group
Date Posted: August 09, 2011
Last Revised: April 22, 2012
Accepted Paper Series
94 downloads

Incl. Electronic Paper The Paradox of Tie Strength in Customer Relationships for Innovation: A Longitudinal Case Study in the Sports Industry
R&D Management, Vol. 41, No. 5, pp. 470–484, November 2011,
Tobias Fredberg and Frank T. Piller
Chalmers University of Technology and RWTH Aachen University, Germany
Date Posted: August 09, 2011
Last Revised: December 21, 2011
Accepted Paper Series
150 downloads

Accessibility or Diagnosticity?
Journal of Consumer Research, Vol. 26, pp. 340-357, March 2000
 Jennifer Aaker
Stanford University - Graduate School of Business
Date Posted: August 06, 2011
Accepted Paper Series

Additivity Versus Attenuation
Journal of Consumer Psychology, Vol. 9, No. 2, pp. 67-82, 2000
 Jennifer Aaker and Jaideep Sengupta
Stanford University - Graduate School of Business and Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Date Posted: August 06, 2011
Accepted Paper Series

Consumption Symbols as Carriers of Culture
Journal of Personality & Social Psychology, Vol. 81, No. 3, pp. 492-508, 2001
 Jennifer Aaker , Veronica Benet-Martinez and Jordi Garolera
Stanford University - Graduate School of Business , affiliation not provided to SSRN and Universitat Pompeu Fabra
Date Posted: August 06, 2011
Accepted Paper Series

Culture-Dependent Assimilation and Differentiation of the Self
Journal of Cross Cultural Psychology, Vol. 32, pp. 561-576, September 2001
 Jennifer Aaker and Bernd H. Schmitt
Stanford University - Graduate School of Business and Columbia Business School - Marketing
Date Posted: August 06, 2011
Accepted Paper Series

Delineating Culture
Journal of Consumer Psychology, Vol. 16, No. 4, pp. 343-347, 2006
 Jennifer Aaker
Stanford University - Graduate School of Business
Date Posted: August 06, 2011
Accepted Paper Series

I Seek Pleasures, We Avoid Pains
Journal of Consumer Research, Vol. 28, No. 4, pp. 33-49, 2001
 Jennifer Aaker and Angela Y. Lee
Stanford University - Graduate School of Business and Northwestern University - Kellogg School of Management
Date Posted: August 06, 2011
Accepted Paper Series

Off Target? Changing Cognitive-Based Attitudes
Journal of Consumer Psychology, Vol. 12, No. 1, pp. 59-68, 2002
 Aimee Drolet and Jennifer Aaker
University of California, Los Angeles (UCLA) - Marketing Area and Stanford University - Graduate School of Business
Date Posted: August 06, 2011
Accepted Paper Series

The Pleasures and Pains of Distinct Self-Construals
Journal of Personality & Social Psychology, Vol. 78, pp. 1122-1134, June 2000
 Angela Y. Lee , Jennifer Aaker and Wendi L. Gardner
Northwestern University - Kellogg School of Management , Stanford University - Graduate School of Business and Northwestern University - Department of Psychology
Date Posted: August 06, 2011
Accepted Paper Series

Two Roads to Updating Brand Personality Impressions
Journal of Marketing Research, pp. 458-469, November 2005
 Gita Johar , Jaideep Sengupta and Jennifer Aaker
Columbia Business School - Marketing , Hong Kong University of Science & Technology (HKUST) - Department of Marketing and Stanford University - Graduate School of Business
Date Posted: August 06, 2011
Accepted Paper Series

Understanding Regulatory Fit
Journal of Marketing Research, Vol. 43, pp. 15-19, February 2006
 Jennifer Aaker and Angela Y. Lee
Stanford University - Graduate School of Business and Northwestern University - Kellogg School of Management
Date Posted: August 06, 2011
Accepted Paper Series

When Does Culture Matter?
Journal of Marketing Research, Vol. 43, pp. 395-408, 2006
 Donnel A. Briley and Jennifer Aaker
University of Sydney and Stanford University - Graduate School of Business
Date Posted: August 06, 2011
Accepted Paper Series

Incl. Electronic Paper ‘Children of the HMM’: Modeling Longitudinal Customer Behavior at Hulu.Com
 Eric M. Schwartz , Eric Bradlow , Peter Fader and Yao Zhang
University of Pennsylvania - Marketing Department , University of Pennsylvania - Marketing Department , University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School
Date Posted: August 04, 2011
Working Paper Series
478 downloads

Incl. Electronic Paper 'Nowcasting' the Belgian Economy
 Jacques R. Bughin
Université Libre de Bruxelles (ULB) - European Center for Advanced Research in Economics and Statistics (ECORE)
Date Posted: August 03, 2011
Working Paper Series
83 downloads

Incl. Electronic Paper Digital User Segmentation and Privacy Concerns
Journal of Direct, Data and Digital Marketing Practice, Forthcoming
 Jacques R. Bughin
Université Libre de Bruxelles (ULB) - European Center for Advanced Research in Economics and Statistics (ECORE)
Date Posted: August 03, 2011
Accepted Paper Series
36 downloads

Incl. Electronic Paper Online Buzz and Searches as Telecoms Brand Performance Indicators
 Jacques R. Bughin
Université Libre de Bruxelles (ULB) - European Center for Advanced Research in Economics and Statistics (ECORE)
Date Posted: August 03, 2011
Working Paper Series
102 downloads

Social CRM: How Companies Can Link into the Social Web of Consumers
Journal of Direct, Data and Digital Marketing Practice, Vol. 13, No. 1, pp. 3-10, 2011
 Olaf Acker , Florian Gröne , Fares Akkad , Florian Pötscher and Rami Yazbek
Booz & Company , WHU Otto Beisheim School of Management , Booz & Company , Booz & Company and Booz & Company
Date Posted: August 01, 2011
Accepted Paper Series

Incl. Electronic Paper Antecedents of Early Adoption and Use of Social Media Networks for Stakeholder Communications: Evidence from Franchising
Journal of Small Business Management (special issue on Franchising), Forthcoming
 Rozenn Perrigot , Manish Kacker , Guy Basset and Gérard Cliquet
Université de Rennes I - Graduate School of Management (IAE-IGR) & ESC Rennes School of Business , DeGroote School of Business, McMaster University , Université de Rennes I and University of Rennes II
Date Posted: July 31, 2011
Accepted Paper Series
139 downloads

In-Memory Analytics – Strategies for Real-Time CRM
Journal of Database Marketing & Customer Strategy Management, Vol. 18, No. 2, pp. 129-136, 2011
 Olaf Acker , Florian Gröne , Adrian Blockus and Carsten Bange
Booz & Company , WHU Otto Beisheim School of Management , Booz & Company and Business Application Research Center (BARC)
Date Posted: July 31, 2011
Accepted Paper Series

Incl. Electronic Paper Multi-Channel Customer Management: Delighting Consumers, Driving Efficiency
Journal of Direct, Data and Digital Marketing Practice, Vol. 12, No. 1, pp. 10-15, July 2010
 Michael Peterson , Florian Gröne , Karsten Kammer and Julius Kirscheneder
Booz & Company , WHU Otto Beisheim School of Management , Booz & Company and Booz & Company
Date Posted: July 31, 2011
Accepted Paper Series
78 downloads

Online Customers, Digital Marketing: The CMO-CIO Connection
Journal of Direct, Data and Digital Marketing Practice, Vol. 11, No. 3, pp. 219-221, January 2010
 Michael Peterson , Volkmar Koch , Florian Gröne and Hong Tuan Kiet Vo
Booz & Company , Booz & Company , WHU Otto Beisheim School of Management and Booz & Company
Date Posted: July 31, 2011
Accepted Paper Series

The March of Mobile Marketing: New Chances for Consumer Companies, New Opportunities for Mobile Operators
Journal of Advertising Research, Vol. 49, No. 1, pp. 54-61, March 2009
 Florian Gröne , Roman Friedrich , Klaus Hölbling and Michael Peterson
WHU Otto Beisheim School of Management , Booz & Company , Booz & Company and Booz & Company
Date Posted: July 31, 2011
Accepted Paper Series

Incl. Electronic Paper A Conceptual Model for the Use of Social Media in Companies
 Cristian Nistor
affiliation not provided to SSRN
Date Posted: July 30, 2011
Working Paper Series
313 downloads

Incl. Electronic Paper Online Advertising Response Models: Incorporating Multiple Creatives and Impression Histories
 Michael Braun and Wendy W. Moe
MIT Sloan School of Management and University of Maryland - Robert H. Smith School of Business
Date Posted: July 28, 2011
Last Revised: October 24, 2012
Working Paper Series
411 downloads

Incl. Electronic Paper Knowledge, Skills and Competencies: A Capability Approach and Strategic Implications to Firms
Journal of Knowledge Management and Practice, Vol. 12, No. 2, June 2011
 Emmanuel James Chao
Agder University
Date Posted: July 27, 2011
Accepted Paper Series
47 downloads

Incl. Electronic Paper Selection of Best Keywords: A Poisson Regression Model
 Ji Li , Rui Pan and Hansheng Wang
affiliation not provided to SSRN , Peking University and Peking University - Guanghua School of Management
Date Posted: July 27, 2011
Working Paper Series
94 downloads

Marketing Strategy: A Case Study Approach to Standardization & Adaptation Practices in the Commercial Vehicles Market
 Cemsit Kayalar
affiliation not provided to SSRN
Date Posted: July 22, 2011
Working Paper Series

Incl. Electronic Paper A Network View of Human Ingestion and Health: Instrumental Artificial Intelligence
AI AND SMARTER LIVING, B. Johnston, M.A. Williams, eds., AAAI Press, 2011
 Robert Edgell and Roland Vogl
American University and Stanford Law School
Date Posted: July 20, 2011
Accepted Paper Series
11 downloads

Incl. Electronic Paper Containing CSR Skepticism: The Importance of Cause-Related Marketing Quantifiers in Consumer Attributions of Corporate Motives
 Pavlos A. Vlachos , Areti Krepapa , Christos D. Koritos and Konstantinos Tasoulis
ALBA Graduate Business School at The American College of Greece , American College of Greece (ACG) - Graduate School of DEREE , American College of Greece and American College of Greece (ACG) - Graduate School of DEREE
Date Posted: July 20, 2011
Last Revised: December 22, 2011
Working Paper Series
124 downloads

Incl. Electronic Paper Green is Good but Usability is Better: Consumer Reactions to Environmental Initiatives in Web-based Electronic Services
 George Lekakos , Pavlos A. Vlachos and Christos D. Koritos
Athens University of Economics and Business - Department of Management Science and Technology , ALBA Graduate Business School at The American College of Greece and American College of Greece
Date Posted: July 19, 2011
Last Revised: July 05, 2012
Working Paper Series
59 downloads

Incl. Electronic Paper What Trends in Chinese Social Media
 Louis Yu and Bernardo A. Huberman
Hewlett-Packard Laboratories and Hewlett-Packard Laboratories
Date Posted: July 19, 2011
Working Paper Series
226 downloads

Incl. Electronic Paper Banking in Second Life: Marketing Opportunities and Repercussions
1st Biannual International Conference 'Strategic Developments in Services Marketing“, 2008,
 Savvas Papagiannidis , Michael Bourlakis and Michalis N. Vafopoulos
affiliation not provided to SSRN , Brunel University - Brunel Business School and National Technical University of Athens (NTUA)
Date Posted: July 17, 2011
Working Paper Series
57 downloads

Incl. Electronic Paper Influences on Sponsorship Deals in NASCAR: Indirect Evidence from Time on Camera
 Kurt W. Rotthoff , Craig A. Depken and Peter A. Groothuis
Seton Hall University - W. Paul Stillman School of Business , University of North Carolina at Charlotte - The Belk College of Business Administration - Department of Economics and Appalachian State University, Department of Economics
Date Posted: July 16, 2011
Last Revised: September 25, 2012
Working Paper Series
64 downloads

Incl. Electronic Paper Applied Environmental Practices in Hotels in the City of Hermosillo, Sonora, Mexico
Revista International Administración & Finanzas, Vol. 4, No. 3, pp. 51-72, 2011,
 Mariza Aguirre Fimbres
Centro de Estudios Superiores del Estado de Sonora (CESUES)
Date Posted: July 14, 2011
Last Revised: August 25, 2011
Accepted Paper Series
28 downloads

Incl. Electronic Paper Long Trend Dynamics in Social Media
 Chunyan Wang and Bernardo A. Huberman
Stanford University - Department of Applied Physics and Hewlett-Packard Laboratories
Date Posted: July 14, 2011
Last Revised: February 22, 2012
Working Paper Series
61 downloads

Incl. Electronic Paper The Impact of Business Name Changes in Branding and Customers' Perception: The Cases of Almacenes Viveroy Almacenes Ley Name Change to Almacenes Exito-Cartagena
Revista International Administración & Finanzas, Vol. 4, No. 2, pp. 35-52, 2011,
 Emperatriz Londoño Aldana and María Eugenia Navas Ríos
Universidad de Cartagena and Universidad de Cartagena
Date Posted: July 13, 2011
Last Revised: August 25, 2011
Accepted Paper Series
53 downloads

Determinants of Internet Corporate Social Responsibility Communication
Global Journal of Business Research, Vol. 5, No. 4, pp. 1-14
 Laetitia Pozniak , Laetitia POZNIAK , Laurent Arnone and Angy Geerts
University of Mons , UMONS , University of Mons and University of Mons
Date Posted: July 12, 2011
Accepted Paper Series

Incl. Electronic Paper Targeted Advertising of Preventive Medicine in Canada
 Christopher Willmore
The University of Victoria
Date Posted: July 11, 2011
Working Paper Series
18 downloads

Incl. Electronic Paper An Assessment of Visitor Satisfaction with Nature-Based Tourism Attractions
International Journal of Management and Marketing Research, Vol. 4, No. 1, pp. 87-98, 2011
 Perunjodi Naidoo , Prabha Ramseook-Munhurrun and Premita Seegoolam
University of Technology, Mauritius (UTM) , University of Technology, Mauritius (UTM) and University of Technology, Mauritius (UTM)
Date Posted: July 10, 2011
Accepted Paper Series
86 downloads

Incl. Electronic Paper Mobile Advertising Engine for Centralized Mobile Coupon Delivery
International Journal of Management and Marketing Research, Vol. 4, No. 1, pp. 75-85, 2011
 Jeffrey Wray and Daniel Plante
Stetson University and Stetson University
Date Posted: July 10, 2011
Accepted Paper Series
230 downloads

Incl. Electronic Paper Product Research Centers: Marketing of Developed Products
Revista International Administración & Finanzas, Vol. 3, No. 3, pp. 55-66, 2010,
 Carmen Castrejón Mata
Universidad de Guanajuato
Date Posted: July 10, 2011
Last Revised: August 25, 2011
Accepted Paper Series
23 downloads

Incl. Electronic Paper What Executives Can Learn from U2: An Exploratory Study
Review of Business & Finance Case Studies, Vol. 1, No. 1, pp. 37-43, 2010
 Francis Petit
Fordham University
Date Posted: July 10, 2011
Accepted Paper Series
19 downloads


 

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