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SSRN eLibrary Search Results
JEL Code: M30
184,529 Total downloads
Showing Papers 81 - 130 of 720
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Incl. Electronic Paper Turning Unplanned Overpayment into Status Signals: Benefits of Mentioning the Price Paid
Marketing Letters, Forthcoming
Aaron M. Garvey , Simon J. Blanchard and Karen Page Winterich
University of Kentucky , Georgetown University - Robert Emmett McDonough School of Business and Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration
Date Posted: July 25, 2015
Accepted Paper Series
3 downloads

Incl. Electronic Paper Logo Selection and Modification Guidelines: An Empirical International Validation in Chile
Estudios de Administración Vol. 14 No. 1 2007 pp. 1-21,
Sergio Olavarrieta and Roberto Friedmann
University of Chile - Faculties of Economics and Business and University of Georgia - C. Herman and Mary Virginia Terry College of Business
Date Posted: July 06, 2015
Accepted Paper Series
1 downloads

Incl. Electronic Paper Similarities and Differences in Antecedents of Store Brand and National Brand Promotion Attitudes: Evidence from Chile
Journal of Business Research, Vol. 64, No. 3, 2011
Enrique Manzur , Pablo Farías , Sergio Olavarrieta , Pedro Hidalgo and Rodrigo Uribe
University of Chile - Faculties of Economics and Business , University of Chile - Faculties of Economics and Business , University of Chile - Faculties of Economics and Business , University of Chile - Faculties of Economics and Business and University of Chile - Faculties of Economics and Business
Date Posted: July 06, 2015
Accepted Paper Series
3 downloads

Incl. Electronic Paper Determinants of In-Store Price Knowledge for Packaged Products: An Empirical Study in a Chilean Hypermarket
Journal of Business Research 2012 Vol. 65 No. 12 1759-1766
Sergio Olavarrieta , Pedro Hidalgo , Enrique Manzur and Pablo Farías
University of Chile - Faculties of Economics and Business , University of Chile - Faculties of Economics and Business , University of Chile - Faculties of Economics and Business and University of Chile - Faculties of Economics and Business
Date Posted: July 05, 2015
Accepted Paper Series
1 downloads

Incl. Electronic Paper Going Global: Global Marketing, Social and Cultural Environments in Transitional Economies
European Scientific Journal (ESJ), Vol. 11, No. 4, February 2015
Faruk Ahmeti
FAMA University - Department of Management
Date Posted: June 27, 2015
Accepted Paper Series
2 downloads

Incl. Electronic Paper Factors Affecting Marketing Strategies: Pricing, Channel Structure and Advertising Strategies
International Journal of Economics, Commerce and Management (IJECM), Vol. III, Issue 6, June 2015
Faruk Ahmeti
FAMA University - Department of Management
Date Posted: June 27, 2015
Accepted Paper Series
6 downloads

The Impact of Service Satisfaction, Relational Satisfaction and Commitment on Customer Loyalty in Logistics Outsourcing Relationship
Publishing India Group, Journal of Supply Chain Management Systems, Volume 4 Issue 1 & 2
Sanjit Singh H
ASM's IIBR
Date Posted: June 27, 2015
Accepted Paper Series

Incl. Electronic Paper Endowment Effect in Latin America: An Experiment
Enrique Manzur , Sergio Olavarrieta , Pedro Hidalgo and Pablo Farías
University of Chile - Faculties of Economics and Business , University of Chile - Faculties of Economics and Business , University of Chile - Faculties of Economics and Business and University of Chile - Faculties of Economics and Business
Date Posted: June 21, 2015
Working Paper Series
6 downloads

Incl. Electronic Paper Prospects of E-Retailing: An In-Depth Study of Indian Sector
Garima Kakkar
Footwear Design and Development Institute (FDDI)
Date Posted: June 09, 2015
Working Paper Series
18 downloads

Incl. Electronic Paper Following the Blind: How Expertise and Endorsement Style Impact Word of Mouth Persuasion
Grant M. Packard and Jonah A. Berger
Wilfrid Laurier University - Laurier School of Business & Economics and University of Pennsylvania - Marketing Department
Date Posted: June 06, 2015
Last Revised: July 07, 2015
Working Paper Series
25 downloads

Incl. Electronic Paper Using Effective E-Commerce Strategies to Improve Organizational Performance
Jeffrey S. Ray
Swiss Management Center (SMC) University
Date Posted: June 04, 2015
Working Paper Series
139 downloads

Incl. Electronic Paper The Surprising Repetitiveness of Reported Program Ratios
Qianhua Ling and Andrea Alston Roberts
Marquette University and University of Virginia (UVA) - McIntire School of Commerce
Date Posted: June 03, 2015
Last Revised: June 06, 2015
Working Paper Series
12 downloads

Incl. Electronic Paper The Value of the American Community Survey: Smart Government, Competitive Businesses, and Informed Citizens
Regina Powers , David N. Beede and Rudy Telles Jr.
Government of the United States of America - Office of the Chief Economist , Office of the Chief Economist, Economics and Statistics Administration, U.S. Department of Commerce and Government of the United States of America - Economics and Statistics Administration
Date Posted: May 23, 2015
Last Revised: May 27, 2015
Working Paper Series
4 downloads

Incl. Electronic Paper What Makes Deal-of-The-Day Promotions Really Effective? The Interplay of Discount and Time Constraint with Product Type
International Journal of Research in Marketing, Forthcoming
Maik Eisenbeiss , Robert Wilken , Bernd Skiera and Markus Cornelißen
University of Bremen - Faculty of Business Studies and Economics , ESCP Europe , University of Frankfurt - Department of Marketing and University of Muenster
Date Posted: May 22, 2015
Last Revised: June 17, 2015
Accepted Paper Series
29 downloads

Ensuring Positive Feedback: Factors that Influence Customer Satisfaction in the Contemporary Hospitality Industry
Tourism Management, 51, 13–21. doi:10.1016/j.tourman.2015.04.002,
Tijana Radojevic , Nemanja Stanisic and Nenad Stanic
Singidunum University , Singidunum University - Department for Business Economics and Singidunum University
Date Posted: May 18, 2015
Accepted Paper Series

Incl. Electronic Paper Simplex of HR: Talent Management with Simplex Methodology
Uysal, Gürhan (2015). Simplex of HR: Talent Management with Simplex Methodology. Chinese Business Review, 14(2), February, 1150-1157.,
Gürhan Uysal
Ondokuz Mays University
Date Posted: May 07, 2015
Accepted Paper Series
19 downloads

Incl. Electronic Paper Un acercamiento a los factores que determinan la adopción del comercio electrónico en la modalidad 'Business to Consumer' como canal habitual de compra (An Approach to the Factors Determining the Adoption of Electronic Commerce in the Mode 'Business to Consumer' Purchase as Normal Channel)
Claudia Patricia Ospina Aldana
National University of Colombia
Date Posted: April 26, 2015
Working Paper Series
5 downloads

Incl. Electronic Paper Branding Access Offers: The Importance of Product Brands, Ownership Status, and Spillover Effects to Parent Brands
Christoph Baumeister , Anne Scherer and Florian V. Wangenheim
Independent , Swiss Federal Institute of Technology Zurich - Department of Management, Technology, and Economics (D-MTEC) and ETH Zurich
Date Posted: April 24, 2015
Working Paper Series
8 downloads

Incl. Electronic Paper Do Self-Services Really Pay Off?
Scherer, A., Wünderlich, N.V., v. Wangenheim, F. (2015). The Value of Self-Service: The Long-Term Effects of Technology-Based Self-Service Usage on Customer Retention. MIS Quarterly, Forthcoming.,
Anne Scherer , Nancy Wünderlich and Florian V. Wangenheim
Swiss Federal Institute of Technology Zurich - Department of Management, Technology, and Economics (D-MTEC) , University of Paderborn - Faculty of Business Administration, Economics and Business Computing and ETH Zurich
Date Posted: April 24, 2015
Accepted Paper Series
6 downloads

Incl. Electronic Paper Entwicklung und Gestaltung der Werbekommunikation im Automobilmarkt: Eine Inhaltsanalyse der Werbeanzeigen von Mercedes-Benz (Development and Composition of Marketing Communication Activities in the Automotive Industry: A Content Analysis of Print Advertisements of Mercedes-Benz)
Proceedings International Marketing Trends Conference 2015
Timm Trefzger , Oxana Kleinöder , Christian Baccarella , Christian W. Scheiner and Kai-Ingo Voigt
Friedrich-Alexander-University of Erlangen-Nuremberg , Independent , Friedrich-Alexander-University of Erlangen-Nuremberg , University of Luebeck and University of Erlangen-Nuremberg
Date Posted: April 24, 2015
Accepted Paper Series
12 downloads

Incl. Electronic Paper You are What You Check-In: Socially Created Values of Places and Online Identity Formation
European Journal of Research on Social Studies, Volume 1, Issue 1, Pages 76-79, 2014
Selcen Ozturkcan , Eda Aylin Genc and Ozan Uysal
Istanbul Bilgi University , Istanbul Bilgi University and Istanbul Bilgi University
Date Posted: April 21, 2015
Accepted Paper Series
1 downloads

Incl. Electronic Paper A Brand Culture Approach to Chinese Cultural Heritage Brands
Schroeder, J. E., Borgerson, J. L. and Wu, Z. (2015), A Brand Culture Approach to Chinese Cultural Heritage Brands, Journal of Brand Management, Forthcoming.
Jonathan E. Schroeder , Janet L. Borgerson and ZhiYan Wu
Rochester Institute of Technology , Rochester Institute of Technology and Shanghai International Business and Economics University (Formerly Known as Shanghai Institute of Foreign Trade) - School of Management
Date Posted: April 13, 2015
Accepted Paper Series
21 downloads

Incl. Electronic Paper Análisis de Regresión Logística para Investigación de Mercados (Logistic Regression Analysis for Marketing Research)
Nelcy Rocío Escobar Moreno
National University of Colombia
Date Posted: April 08, 2015
Working Paper Series
25 downloads

Incl. Electronic Paper Análisis de Regresión para Investigación de Mercados (Correlation Analysis for Positioning of Brands)
Nelcy Rocío Escobar Moreno
National University of Colombia
Date Posted: April 08, 2015
Working Paper Series
13 downloads

Incl. Electronic Paper ANÁLISIS DE CORRESPONDENCIAS PARA EL POSICIONAMIENTO DE MARCAS (Correlation Analysis for Positioning of Brands)
Nelcy Rocío Escobar Moreno
National University of Colombia
Date Posted: April 08, 2015
Working Paper Series
12 downloads

Incl. Electronic Paper Análisis de conglomerados para la segmentación de mercados (Cluster Analysis for Market Segmentation)
Nelcy Rocío Escobar Moreno
National University of Colombia
Date Posted: April 08, 2015
Working Paper Series
19 downloads

Incl. Electronic Paper Human Resource Management in US, Europe and Asia: Differences and Characteristics
Uysal, Gürhan (2009). Human Resource Management in USA, Europe and Asia: Differences and Characteristics, Journal of American Academy of Business, Cambridge, 14(1), March, pp.112-117.,
Gürhan Uysal
Ondokuz Mays University
Date Posted: April 07, 2015
Accepted Paper Series
18 downloads

Incl. Electronic Paper Never Taken for Granted: Dual Status Model and Functional Location of Race and Ethnicity in Predicting Market Behavior in Sport Business
Sport Marketing in the New Millennium (Pitts, B, ed.). W.P. Carey School of Business, Arizona State University, Tempe, Arizona. 61-66, 2005
David W. Pan
Prince Sultan University
Date Posted: April 05, 2015
Accepted Paper Series
4 downloads

Incl. Electronic Paper Explicating the Interaction between Marketing Dexterity and Constitutive Elements of an Enterprise
TIJARCM, Vol.1 Issue 1, March 2015
Geetha R
RJS Institute of Management Studies
Date Posted: April 03, 2015
Accepted Paper Series
6 downloads

Incl. Electronic Paper Navigating the Legal Risks of Daily Fantasy Sports: A Detailed Primer in Federal and State Gambling Law
University of Illinois Law Review, 2016 Forthcoming
Marc Edelman
City University of New York - Baruch College, Zicklin School of Business
Date Posted: April 01, 2015
Accepted Paper Series
735 downloads

Incl. Electronic Paper What Keeps the E-Banking Customer Loyal? A Multigroup Analysis of the Moderating Role of Consumer Characteristics on E-Loyalty in the Financial Service Industry.
Arne Floh and Horst Treiblmaier
Vienna University of Economics and Business and University of Applied Sciences, Upper Austria
Date Posted: March 28, 2015
Working Paper Series
71 downloads

Incl. Electronic Paper A Sign of Things to Come: Behavioral Change Through Dynamic Iconography
Journal of Consumer Research, Vol. 41, No. 4, 2015
Luca Cian , Aradhna Krishna and Ryan Elder
University of Virginia, Darden School of Business , University of Michigan, Stephen M. Ross School of Business and Brigham Young University - J. Willard and Alice S. Marriott School of Management
Date Posted: March 22, 2015
Accepted Paper Series
29 downloads

Incl. Electronic Paper Empirical Study on the Impact of Service, Communication and Corporate Social Responsibility on the Image of Romanian Retail Brands
Dabija Dan-Cristian, Băbuţ Raluca, Empirical Study on the Impact of Service, Communication and Corporate Social Responsability on the Image of Romanian Retail Brands, Procedia – Social and Behavioral Sciences, Vol 109, 2014, pp. 906-912, ISSN 1877-0428, DOI: 10.1016/j.sbspro.2013.12.563,
Dan-Cristian Dabija and Raluca Băbuţ
Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing and Babes-Bolyai University - Faculty of Economics and Business Administration
Date Posted: March 20, 2015
Accepted Paper Series
6 downloads

Incl. Electronic Paper Measuring Clients’ Satisfaction Toward Shopping Centers – Empirical Evidences from Romania
Abrudan Ioana Nicoleta, Dabija Dan-Cristian, Measuring clients’ satisfaction toward shopping centers – Empirical evidences from Romania, Procedia Economics and Finance, Vol 15, 2014, pp.1243-1252, ISSN 2212-5671; doi:10.1016/S2212-5671(14)00584-X,
Ioana N. Abrudan and Dan-Cristian Dabija
Babes-Bolyai University and Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing
Date Posted: March 20, 2015
Accepted Paper Series
4 downloads

Incl. Electronic Paper Enhancing Consumers' Satisfaction and Loyalty of Retailers in Romania Through Store Ambiance and Communication
Dabija Dan-Cristian, Băbuţ Raluca, Enhancing Consumers' Satisfaction and Loyalty of Retailers in Romania through Store Ambiance and Communication, Procedia Economics and Finance, Vol 15, 2014, pp.371-382, ISSN 2212-5671; doi:10.1016/S2212-5671(14)00459-6,
Dan-Cristian Dabija and Raluca Băbuţ
Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing and Babes-Bolyai University - Faculty of Economics and Business Administration
Date Posted: March 20, 2015
Accepted Paper Series
8 downloads

Incl. Electronic Paper Citizens’ Satisfaction with Tariffs and Methods of Payment for Services Provided by Local Public Authorities. Empirical Evidence in Romania
International Conference: Financial World: Present and Outlooks, Procedia Economics and Finance, Forthcoming
Ciprian Marcel Pop , Raluca Băbuţ and Dan-Cristian Dabija
Babes-Bolyai University - Department of Marketing , Babes-Bolyai University - Faculty of Economics and Business Administration and Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing
Date Posted: March 20, 2015
Accepted Paper Series
5 downloads

Incl. Electronic Paper A Customer-Oriented Perspective on Retail Brand Equity in the Fashion Industry
Dabija Dan-Cristian, Pop Nicolae Al., Szentesi Silviu, A Customer-Oriented Perspective on Retail Brand Equity in the Fashion Industry, Industria Textilă, 65 (1), pp.37-46, 2014,
Dan-Cristian Dabija , Silviu Szentesi and Nicolae Al. Pop
Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing , Aurel Vlaicu University of Arad and Bucharest Academy of Economic Studies - Faculty of Marketing
Date Posted: March 19, 2015
Accepted Paper Series
13 downloads

Romanian Consumers’ Behaviour Towards Counterfeit Products
Dabija Dan-Cristian, Dinu Vasile, Tăchiciu Laurenţiu, Pop Ciprian-Marcel, Romanian consumers’ behaviour towards counterfeit products, Transformations in Business & Economics, 13 (2/32), 2014, pp.124-143, ISSN 1648-4460,
Dan-Cristian Dabija , Vasile Dinu , Laurentiu Tachiciu and Ciprian Marcel Pop
Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing , Bucharest Academy of Economic Studies , Bucharest Academy of Economic Studies - Faculty of Commerce and Babes-Bolyai University - Department of Marketing
Date Posted: March 19, 2015
Accepted Paper Series

Incl. Electronic Paper The Impact of the Marketing Mix and Sustainability on Shaping Consumer Preferences Towards Non-Food Stores
Dabija Dan-Cristian, Dinu Vasile, Abrudan Ioana Nicoleta, Postelnicu Cătălin, The Impact of the Marketing Mix and Sustainability on Shaping Consumer Preferences towards Non-Food Stores, Transformations in Business & Economics, 13 (3/33), 2014, pp.36-53; ISSN 1648-4460 ,
Dan-Cristian Dabija , Vasile Dinu , Ioana N. Abrudan and Catalin Postelnicu
Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing , Bucharest Academy of Economic Studies , Babes-Bolyai University and Babes-Bolyai University
Date Posted: March 19, 2015
Accepted Paper Series
12 downloads

Incl. Electronic Paper Ethical Responsibility of Neuromarketing Companies in Harnessing the Market Research – A Global Exploratory Approach
Amfiteatru Economic, 16 (35), pp. 26-40, February 2014
Nicolae Al. Pop , Dan-Cristian Dabija and Ana Maria Iorga
Bucharest Academy of Economic Studies - Faculty of Marketing , Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing and Bucharest University of Economics
Date Posted: March 19, 2015
Accepted Paper Series
12 downloads

Incl. Electronic Paper The Marketing Mix in the Analysis of the Consumer's Behaviour of Organic Products
Dabija Dan-Cristian (Ed.), The Impact of European Integration on the National Economy, Faculty of Economics and Business Administration, Babeş-Bolyai University, Cluj-Napoca, România, October 2005,
Dan-Cristian Dabija
Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing
Date Posted: March 15, 2015
Accepted Paper Series
8 downloads

Incl. Electronic Paper Advance Payment Systems: Paying Too Much Today and Being Satisfied Tomorrow
International Journal of Research in Marketing, 32 (3), 2015 Forthcoming , Rotman School of Management Working Paper No. 2575159
Fabian Schulz , Christian Schlereth , Nina Mazar and Bernd Skiera
Goethe University Frankfurt - Marketing , WHU - Otto Beisheim School of Management , University of Toronto - Joseph L. Rotman School of Management and University of Frankfurt - Department of Marketing
Date Posted: March 09, 2015
Accepted Paper Series
30 downloads

Incl. Electronic Paper Correlation between Airlines' Use of Foreign Languages and Their Country of Origin's Acceptance of Foreigners
Jerome Dumetz and Rainer Wehner
Plekhanov Russian University of Economics and University of Applied Sciences Wuerzburg-Schweinfurt
Date Posted: March 05, 2015
Working Paper Series
9 downloads

Incl. Electronic Paper Pass-Through along the Supply Chain
Germain Gaudin
Heinrich Heine University Dusseldorf - Duesseldorf Institute for Competition Economics (DICE)
Date Posted: March 05, 2015
Last Revised: April 05, 2015
Working Paper Series
65 downloads

Incl. Electronic Paper Intellectual Property Concerns for Sponsors of Promotional Contests and Sweepstakes
Licensing Journal (Apr. 2015).
David O. Klein and Joshua R. Wueller
Klein Moynihan Turco LLP and Klein Moynihan Turco LLP
Date Posted: March 02, 2015
Last Revised: May 27, 2015
Accepted Paper Series
47 downloads

Incl. Electronic Paper Brand Management Throughout Professional Athletes' Careers
UZH Business Working Paper Series - Working Paper No. 350
Nicolas Schweizer and Helmut M. Dietl
University of Zurich - Department of Business Administration and University of Zurich - Department of Business Administration (IBW)
Date Posted: March 01, 2015
Last Revised: March 07, 2015
Working Paper Series
76 downloads

Incl. Electronic Paper Developing a Framework to Identify and Systematise Sources of Inefficiencies in Sports Sponsorship from a Sponsee Perspective
International Journal of Sport Management and Marketing (Forthcoming), UZH Business Working Paper Series - Working Paper No. 352
Helmut M. Dietl and Nicolas Schweizer
University of Zurich - Department of Business Administration (IBW) and University of Zurich - Department of Business Administration
Date Posted: March 01, 2015
Last Revised: March 05, 2015
Accepted Paper Series
42 downloads

Incl. Electronic Paper Outsourcing Sports Sponsorship Activities: A Multi-Theoretical Approach
UZH Business Working Paper Series - Working Paper No. 351
Helmut M. Dietl and Nicolas Schweizer
University of Zurich - Department of Business Administration (IBW) and University of Zurich - Department of Business Administration
Date Posted: March 01, 2015
Last Revised: March 05, 2015
Working Paper Series
15 downloads

Incl. Electronic Paper Salesperson Customer Orientation as an Antecedent to Customer Loyalty: An Exploratory Study
Abstract published in Conference Proceedings of International Conference on Excellence in Research & Education, held at IIM Indore on May, 2014, Humanistic Management Network, Research Paper Series No. 12/15
Neha Bhardwaj and Anupama Vohra
University of Delhi - Faculty of Management Studies and University of Delhi
Date Posted: February 26, 2015
Last Revised: March 21, 2015
Working Paper Series
25 downloads

Incl. Electronic Paper The Collective Unconscious in Marketing Teams: La Marque Sur Le Divan
Journal of Marketing Theory, 2013
Marcel Saucet
LCA Ltd
Date Posted: February 22, 2015
Accepted Paper Series
55 downloads


 

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