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SSRN eLibrary Search Results
JEL Code: M30
176,687 Total downloads
Showing Papers 81 - 130 of 705
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Incl. Electronic Paper Branding Access Offers: The Importance of Product Brands, Ownership Status, and Spillover Effects to Parent Brands
Christoph Baumeister , Anne Scherer and Florian v. Wangenheim
Independent , Swiss Federal Institute of Technology Zurich - Department of Management, Technology, and Economics (D-MTEC) and ETH Zurich
Date Posted: April 24, 2015
Working Paper Series
1 downloads

Incl. Electronic Paper Do Self-Services Really Pay Off?
Scherer, A., Wünderlich, N.V., v. Wangenheim, F. (2015). The Value of Self-Service: The Long-Term Effects of Technology-Based Self-Service Usage on Customer Retention. MIS Quarterly, Forthcoming.,
Anne Scherer , Nancy Wünderlich and Florian v. Wangenheim
Swiss Federal Institute of Technology Zurich - Department of Management, Technology, and Economics (D-MTEC) , University of Paderborn - Faculty of Business Administration, Economics and Business Computing and ETH Zurich
Date Posted: April 24, 2015
Accepted Paper Series
1 downloads

Incl. Electronic Paper Entwicklung und Gestaltung der Werbekommunikation im Automobilmarkt: Eine Inhaltsanalyse der Werbeanzeigen von Mercedes-Benz (Development and Composition of Marketing Communication Activities in the Automotive Industry: A Content Analysis of Print Advertisements of Mercedes-Benz)
Proceedings International Marketing Trends Conference 2015
Timm Trefzger , Oxana Kleinöder , Christian Baccarella , Christian W. Scheiner and Kai-Ingo Voigt
Friedrich-Alexander-University of Erlangen-Nuremberg , Independent , Friedrich-Alexander-University of Erlangen-Nuremberg , University of Luebeck and University of Erlangen-Nuremberg
Date Posted: April 24, 2015
Accepted Paper Series
3 downloads

Incl. Electronic Paper You are What You Check-In: Socially Created Values of Places and Online Identity Formation
European Journal of Research on Social Studies, Volume 1, Issue 1, Pages 76-79, 2014
Selcen Ozturkcan , Eda Aylin Genc and Ozan Uysal
Istanbul Bilgi University , Istanbul Bilgi University and Istanbul Bilgi University
Date Posted: April 21, 2015
Accepted Paper Series
1 downloads

Incl. Electronic Paper For the Development of Effective HRM Systems: Inter-Relationships between HRM Practices Using Correlation Analysis
Uysal, Gürhan (2012). For the Development of Effective HRM Systems: Inter-relationships between HRM Practices Using Correlation Analysis. World Review of Entrepreneurship, Management and Sustainable Development, 8(1), pp.1-12.,
Gürhan Uysal
Ondokuz Mays University
Date Posted: April 18, 2015
Accepted Paper Series
2 downloads

Incl. Electronic Paper A Brand Culture Approach to Chinese Cultural Heritage Brands
Schroeder, J. E., Borgerson, J. L. and Wu, Z. (2015), A Brand Culture Approach to Chinese Cultural Heritage Brands, Journal of Brand Management, Forthcoming.
Jonathan E. Schroeder , Janet L. Borgerson and ZhiYan Wu
Rochester Institute of Technology , Rochester Institute of Technology and Shanghai International Business and Economics University (Formerly Known as Shanghai Institute of Foreign Trade) - School of Management
Date Posted: April 13, 2015
Accepted Paper Series
2 downloads

Incl. Electronic Paper Análisis de Regresión Logística para Investigación de Mercados (Logistic Regression Analysis for Marketing Research)
Nelcy Rocío Escobar Moreno
National University of Colombia
Date Posted: April 08, 2015
Working Paper Series
3 downloads

Incl. Electronic Paper Análisis de Regresión para Investigación de Mercados (Correlation Analysis for Positioning of Brands)
Nelcy Rocío Escobar Moreno
National University of Colombia
Date Posted: April 08, 2015
Working Paper Series
1 downloads

Incl. Electronic Paper ANÁLISIS DE CORRESPONDENCIAS PARA EL POSICIONAMIENTO DE MARCAS (Correlation Analysis for Positioning of Brands)
Nelcy Rocío Escobar Moreno
National University of Colombia
Date Posted: April 08, 2015
Working Paper Series
6 downloads

Incl. Electronic Paper Análisis de conglomerados para la segmentación de mercados (Cluster Analysis for Market Segmentation)
Nelcy Rocío Escobar Moreno
National University of Colombia
Date Posted: April 08, 2015
Working Paper Series
6 downloads

Incl. Electronic Paper Human Resource Management in US, Europe and Asia: Differences and Characteristics
Uysal, Gürhan (2009). Human Resource Management in USA, Europe and Asia: Differences and Characteristics, Journal of American Academy of Business, Cambridge, 14(1), March, pp.112-117.,
Gürhan Uysal
Ondokuz Mays University
Date Posted: April 07, 2015
Accepted Paper Series
4 downloads

Incl. Electronic Paper Never Taken for Granted: Dual Status Model and Functional Location of Race and Ethnicity in Predicting Market Behavior in Sport Business
Sport Marketing in the New Millennium (Pitts, B, ed.). W.P. Carey School of Business, Arizona State University, Tempe, Arizona. 61-66, 2005
David W. Pan
Prince Sultan University
Date Posted: April 05, 2015
Accepted Paper Series
4 downloads

Incl. Electronic Paper Explicating the Interaction between Marketing Dexterity and Constitutive Elements of an Enterprise
TIJARCM, Vol.1 Issue 1, March 2015
Geetha R
RJS Institute of Management Studies
Date Posted: April 03, 2015
Accepted Paper Series
3 downloads

Incl. Electronic Paper Navigating the Legal Risks of Daily Fantasy Sports: A Detailed Primer in Federal and State Gambling Law
University of Illinois Law Review, 2016 Forthcoming
Marc Edelman
City University of New York - Baruch College, Zicklin School of Business
Date Posted: April 01, 2015
Accepted Paper Series
281 downloads

Incl. Electronic Paper What Keeps the E-Banking Customer Loyal? A Multigroup Analysis of the Moderating Role of Consumer Characteristics on E-Loyalty in the Financial Service Industry.
Arne Floh and Horst Treiblmaier
Vienna University of Economics and Business and University of Applied Sciences, Upper Austria
Date Posted: March 28, 2015
Working Paper Series
6 downloads

Incl. Electronic Paper A Sign of Things to Come: Behavioral Change Through Dynamic Iconography
Journal of Consumer Research, Vol. 41, No. 4, 2015
Luca Cian , Aradhna Krishna and Ryan Elder
University of Virginia, Darden School of Business , University of Michigan, Stephen M. Ross School of Business and Brigham Young University - J. Willard and Alice S. Marriott School of Management
Date Posted: March 22, 2015
Accepted Paper Series
12 downloads

Incl. Electronic Paper Empirical Study on the Impact of Service, Communication and Corporate Social Responsibility on the Image of Romanian Retail Brands
Dabija Dan-Cristian, Băbuţ Raluca, Empirical Study on the Impact of Service, Communication and Corporate Social Responsability on the Image of Romanian Retail Brands, Procedia – Social and Behavioral Sciences, Vol 109, 2014, pp. 906-912, ISSN 1877-0428, DOI: 10.1016/j.sbspro.2013.12.563,
Dan-Cristian Dabija and Raluca Băbuţ
Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing and Babes-Bolyai University - Faculty of Economics and Business Administration
Date Posted: March 20, 2015
Accepted Paper Series
3 downloads

Incl. Electronic Paper Measuring Clients’ Satisfaction Toward Shopping Centers – Empirical Evidences from Romania
Abrudan Ioana Nicoleta, Dabija Dan-Cristian, Measuring clients’ satisfaction toward shopping centers – Empirical evidences from Romania, Procedia Economics and Finance, Vol 15, 2014, pp.1243-1252, ISSN 2212-5671; doi:10.1016/S2212-5671(14)00584-X,
Ioana N. Abrudan and Dan-Cristian Dabija
Babes-Bolyai University and Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing
Date Posted: March 20, 2015
Accepted Paper Series
2 downloads

Incl. Electronic Paper Enhancing Consumers' Satisfaction and Loyalty of Retailers in Romania Through Store Ambiance and Communication
Dabija Dan-Cristian, Băbuţ Raluca, Enhancing Consumers' Satisfaction and Loyalty of Retailers in Romania through Store Ambiance and Communication, Procedia Economics and Finance, Vol 15, 2014, pp.371-382, ISSN 2212-5671; doi:10.1016/S2212-5671(14)00459-6,
Dan-Cristian Dabija and Raluca Băbuţ
Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing and Babes-Bolyai University - Faculty of Economics and Business Administration
Date Posted: March 20, 2015
Accepted Paper Series
4 downloads

Incl. Electronic Paper Citizens’ Satisfaction with Tariffs and Methods of Payment for Services Provided by Local Public Authorities. Empirical Evidence in Romania
International Conference: Financial World: Present and Outlooks, Procedia Economics and Finance, Forthcoming
Ciprian Marcel Pop , Raluca Băbuţ and Dan-Cristian Dabija
Babes-Bolyai University - Department of Marketing , Babes-Bolyai University - Faculty of Economics and Business Administration and Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing
Date Posted: March 20, 2015
Accepted Paper Series
4 downloads

Incl. Electronic Paper A Customer-Oriented Perspective on Retail Brand Equity in the Fashion Industry
Dabija Dan-Cristian, Pop Nicolae Al., Szentesi Silviu, A Customer-Oriented Perspective on Retail Brand Equity in the Fashion Industry, Industria Textilă, 65 (1), pp.37-46, 2014,
Dan-Cristian Dabija , Silviu Szentesi and Nicolae Al. Pop
Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing , Aurel Vlaicu University of Arad and Bucharest Academy of Economic Studies - Faculty of Marketing
Date Posted: March 19, 2015
Accepted Paper Series
3 downloads

Romanian Consumers’ Behaviour Towards Counterfeit Products
Dabija Dan-Cristian, Dinu Vasile, Tăchiciu Laurenţiu, Pop Ciprian-Marcel, Romanian consumers’ behaviour towards counterfeit products, Transformations in Business & Economics, 13 (2/32), 2014, pp.124-143, ISSN 1648-4460,
Dan-Cristian Dabija , Vasile Dinu , Laurentiu Tachiciu and Ciprian Marcel Pop
Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing , Bucharest Academy of Economic Studies , Bucharest Academy of Economic Studies - Faculty of Commerce and Babes-Bolyai University - Department of Marketing
Date Posted: March 19, 2015
Accepted Paper Series

Incl. Electronic Paper The Impact of the Marketing Mix and Sustainability on Shaping Consumer Preferences Towards Non-Food Stores
Dabija Dan-Cristian, Dinu Vasile, Abrudan Ioana Nicoleta, Postelnicu Cătălin, The Impact of the Marketing Mix and Sustainability on Shaping Consumer Preferences towards Non-Food Stores, Transformations in Business & Economics, 13 (3/33), 2014, pp.36-53; ISSN 1648-4460 ,
Dan-Cristian Dabija , Vasile Dinu , Ioana N. Abrudan and Catalin Postelnicu
Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing , Bucharest Academy of Economic Studies , Babes-Bolyai University and Babes-Bolyai University
Date Posted: March 19, 2015
Accepted Paper Series
7 downloads

Incl. Electronic Paper Ethical Responsibility of Neuromarketing Companies in Harnessing the Market Research – A Global Exploratory Approach
Amfiteatru Economic, 16 (35), pp. 26-40, February 2014
Nicolae Al. Pop , Dan-Cristian Dabija and Ana Maria Iorga
Bucharest Academy of Economic Studies - Faculty of Marketing , Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing and Bucharest University of Economics
Date Posted: March 19, 2015
Accepted Paper Series
5 downloads

Incl. Electronic Paper The Marketing Mix in the Analysis of the Consumer's Behaviour of Organic Products
Dabija Dan-Cristian (Ed.), The Impact of European Integration on the National Economy, Faculty of Economics and Business Administration, Babeş-Bolyai University, Cluj-Napoca, România, October 2005,
Dan-Cristian Dabija
Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing
Date Posted: March 15, 2015
Accepted Paper Series
5 downloads

Incl. Electronic Paper Advance Payment Systems: Paying Too Much Today and Being Satisfied Tomorrow
International Journal of Research in Marketing, 32 (3), 2015 Forthcoming , Rotman School of Management Working Paper No. 2575159
Fabian Schulz , Christian Schlereth , Nina Mazar and Bernd Skiera
Goethe University Frankfurt - Marketing , WHU - Otto Beisheim School of Management , University of Toronto - Joseph L. Rotman School of Management and University of Frankfurt - Department of Marketing
Date Posted: March 09, 2015
Accepted Paper Series
14 downloads

Incl. Electronic Paper Correlation between Airlines' Use of Foreign Languages and Their Country of Origin's Acceptance of Foreigners
Jerome Dumetz and Rainer Wehner
Plekhanov Russian University of Economics and University of Applied Sciences Wuerzburg-Schweinfurt
Date Posted: March 05, 2015
Working Paper Series
4 downloads

Incl. Electronic Paper Pass-Through along the Supply Chain
Germain Gaudin
Heinrich Heine University Dusseldorf - Duesseldorf Institute for Competition Economics (DICE)
Date Posted: March 05, 2015
Last Revised: April 05, 2015
Working Paper Series
25 downloads

Incl. Electronic Paper Intellectual Property Concerns for Sponsors of Promotional Contests and Sweepstakes
Licensing Journal (Apr. 2015, Forthcoming)
David O. Klein and Joshua R. Wueller
Klein Moynihan Turco LLP and Klein Moynihan Turco LLP
Date Posted: March 02, 2015
Last Revised: March 07, 2015
Accepted Paper Series
30 downloads

Incl. Electronic Paper Brand Management Throughout Professional Athletes' Careers
UZH Business Working Paper Series - Working Paper No. 350
Nicolas Schweizer and Helmut M. Dietl
University of Zurich - Department of Business Administration and University of Zurich - Department of Business Administration (IBW)
Date Posted: March 01, 2015
Last Revised: March 07, 2015
Working Paper Series
24 downloads

Incl. Electronic Paper Developing a Framework to Identify and Systematise Sources of Inefficiencies in Sports Sponsorship from a Sponsee Perspective
International Journal of Sport Management and Marketing (Forthcoming), UZH Business Working Paper Series - Working Paper No. 352
Helmut M. Dietl and Nicolas Schweizer
University of Zurich - Department of Business Administration (IBW) and University of Zurich - Department of Business Administration
Date Posted: March 01, 2015
Last Revised: March 05, 2015
Accepted Paper Series
21 downloads

Incl. Electronic Paper Outsourcing Sports Sponsorship Activities: A Multi-Theoretical Approach
UZH Business Working Paper Series - Working Paper No. 351
Helmut M. Dietl and Nicolas Schweizer
University of Zurich - Department of Business Administration (IBW) and University of Zurich - Department of Business Administration
Date Posted: March 01, 2015
Last Revised: March 05, 2015
Working Paper Series
9 downloads

Incl. Electronic Paper Salesperson Customer Orientation as an Antecedent to Customer Loyalty: An Exploratory Study
Abstract published in Conference Proceedings of International Conference on Excellence in Research & Education, held at IIM Indore on May, 2014, Humanistic Management Network, Research Paper Series No. 12/15
Neha Bhardwaj and Anupama Vohra
University of Delhi - Faculty of Management Studies and University of Delhi
Date Posted: February 26, 2015
Last Revised: March 21, 2015
Working Paper Series
20 downloads

Incl. Electronic Paper The Collective Unconscious in Marketing Teams: La Marque Sur Le Divan
Journal of Marketing Theory, 2013
Marcel Saucet
LCA Ltd
Date Posted: February 22, 2015
Accepted Paper Series
33 downloads

Incl. Electronic Paper Price Reactions to Rivals' Local Channel Exits
O. Cem Ozturk and Pradeep K. Chintagunta
Scheller College of Business - Georgia Institute of Technology and University of Chicago
Date Posted: February 20, 2015
Working Paper Series
24 downloads

Incl. Electronic Paper A Comparative Analysis of Mother & Amul Dairy Products
Sanjay Shukla
SBI Life Insurance Co. Ltd.
Date Posted: February 15, 2015
Working Paper Series
35 downloads

Incl. Electronic Paper Viral Marketing (Вирални Маркетинг)
Ekonomika, Vol 60, Issue 4, pp 179-187, 2014
Mira Rakic and Beba Rakic
Megatrend University and Megatrend University
Date Posted: February 08, 2015
Working Paper Series
12 downloads

Incl. Electronic Paper Brand 'Moscow': A Global Perspective
Transnational Marketing Journal, Volume: 2, No: 2, pp. 99-111, 2014
Marina Ochkovskaya , Valentina V. Gerasimenko and Maria Rybalko
Moscow State University - Faculty of Economics , Lomonosov Moscow State University and Moscow Lomonosov State University
Date Posted: January 26, 2015
Accepted Paper Series
4 downloads

Incl. Electronic Paper Experts' Awards and Economic Success: Evidence from an Italian Literary Prize
IZA Discussion Paper No. 8765
Michela Ponzo and Vincenzo Scoppa
Università degli Studi della Calabria - Department of Economics and Statistics and Università degli Studi della Calabria - Department of Economics and Statistics
Date Posted: January 24, 2015
Working Paper Series
3 downloads

Incl. Electronic Paper Marketing Ekologicznych Produktów Żywnościowych – Wyniki Badania Wśród Polskich Przetwórców (Marketing of Ecological Food Products – Results of a Research Study Among Polish Processors)
Paweł Bryła
University of Lodz - Department of International Marketing and Retailing
Date Posted: January 23, 2015
Working Paper Series
10 downloads

Incl. Electronic Paper Comunicarea în evaluarea programelor și politicilor publice (Communication for the Evaluation of Public Programmes and Policies)
Ioan Horga, Constantin-Vasile Țoca (eds.), Evaluarea cooperării teritoriale europene, Editura Universității din Oradea, 2013, ISBN 978-606-10-1168-1, pp. 37-42,
Luminita Soproni
University of Oradea
Date Posted: January 22, 2015
Working Paper Series
3 downloads

Incl. Electronic Paper Stakeholder Marketing: Theoretical Foundations and Required Capabilities
Journal of the Academy of Marketing Science (Forthcoming)
Bas Hillebrand , Paul H. Driessen and Oliver Koll
Radboud University Nijmegen - Institute for Management Research , Radboud University Nijmegen - Institute for Management Research and University of Innsbruck
Date Posted: January 11, 2015
Last Revised: February 04, 2015
Accepted Paper Series
53 downloads

Incl. Electronic Paper CRM in Airlines: A Look at Ethiopian FFP
Tewelde Mezgobo Ghrmay
Mekelle University - Management Department
Date Posted: January 10, 2015
Working Paper Series
15 downloads

Incl. Electronic Paper Hide or Surprise? Persuasion Without Common-Support Priors
Simone Galperti
University of California, San Diego (UCSD) - Department of Economics
Date Posted: December 24, 2014
Working Paper Series
15 downloads

Incl. Electronic Paper A Theory of Retailer Price Promotion Using Economic Foundations: It's All Incremental
Fordham University Schools of Business Research Paper No. 2540570
Kurt Jetta and Erick W. Rengifo
TABS Group and Fordham University - Department of Economics - Center for International Policy Studies (CIPS)
Date Posted: December 21, 2014
Working Paper Series
52 downloads

Incl. Electronic Paper Improving the Statistical Performance of Tracking Studies Based on Repeated Cross-Sections with Primary Dynamic Factor Analysis
Du, Rex and Wagner A Kamakura (2015) "Improving the statistical performance of tracking studies based on repeated cross-sections with primary dynamic factor analysis," International Journal of Research in Marketing, Forthcoming.
Rex Yuxing Du and Wagner A. Kamakura
University of Houston - C.T. Bauer College of Business and Rice University
Date Posted: December 19, 2014
Accepted Paper Series
13 downloads

Incl. Electronic Paper Assessment of the Brand Image of Bikaji Foods International Limited in Bikaner City
Dhaka, Surjeet Singh. Choudhary, Urmila. Assessment of the brand image of Bikaji Foods International Limited in Bikaner City. Advances in Economics and Business Management (AEBM). Print ISSN: 2394-1545; Online ISSN: 2394-1553; Volume 1, Number 2; November, 2014 pp. 119-123. Krishi Sanskriti Publicat
Surjeet Singh Dhaka and Urmila Choudhary
Institute of Agri Business Management (IABM) Bikaner and Institute of Agri Business Management (IABM) Bikaner
Date Posted: December 18, 2014
Accepted Paper Series
24 downloads

Incl. Electronic Paper Segmentacja Jako Narzędzie Poprawy Prognoz Sprzedaży Innowacyjnych Dóbr Trwałego Użytkowania (Segmentation as a Tool to Improve the Sales Forecasts of Innovative Consumer Durables)
[in:] S. Mynarski (ed.), Badanie konkurencji i konkurencyjności przedsiębiorstw i produktów na rynku, PN AE Kraków, Kraków, pp. 127–134, 2007,
Marta Dziechciarz-Duda
Uniwersytet Ekonomiczny we Wrocławiu
Date Posted: December 16, 2014
Accepted Paper Series
2 downloads

Incl. Electronic Paper Deklaracje Intencji Zakupu w Analizie Wyposażenia Gospodarstw Domowych w Innowacyjne Dobra Trwałego Użytku (Analysis of Intentions to Buy of the Innovative Consumer Durables in the Study of Equipment of Durables in Households)
[in:] S. Kaczmarczyk, M. Schulz (ed.), Zastosowania badań marketingowych w procesie tworzenia nowych produktów (cena, opakowanie, znak towarowy), TNOIK, Toruń, pp. 157–166, 2008,
Marta Dziechciarz-Duda
Uniwersytet Ekonomiczny we Wrocławiu
Date Posted: December 16, 2014
Accepted Paper Series
2 downloads

Marketing Mix and Brand Sales in Global Markets: Examining the Contingent Role of Country-Market Characteristics
Journal of International Business Studies, Forthcoming
S. Cem Bahadir , Sundar Bharadwaj and Rajendra K. Srivastava
University of South Carolina - Moore School of Business , University of Georgia--Terry School of Business and Singapore Management University
Date Posted: December 13, 2014
Accepted Paper Series


 

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