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Abstracts: 563,425
Full Text Papers: 465,747
Authors: 261,339
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  Last 12 months:
63,924

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Last 12 months: 9,683,732
Last 30 days: 669,820

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Total References: 9,045,618
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5,983,464
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92,654
Total Footnotes: 9,169,322


SSRN eLibrary Search Results
JEL Code: M30
159,391 Total downloads
Showing Papers 81 - 130 of 642
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Incl. Electronic Paper Nurturing the Buzz - Pricing of Experience Product with Consumer-Generated Product Information
Tian Li and Chong (Alex) Wang
East China University of Science and Technology (ECUST) and City University of Hong Kong
Date Posted: August 31, 2014
Working Paper Series
3 downloads

Incl. Electronic Paper Market Vision and Market Visioning Competence: Impact on Early Performance for Radically-New, High-Tech Products
Journal of Product Innovation Management 27(3): 500-518, 2010
Susan E. Reid and Ulrike de Brentani
Bishop's University and Concordia University, Quebec
Date Posted: August 29, 2014
Accepted Paper Series
2 downloads

Incl. Electronic Paper The Role of Quick Response (QR) Codes in Print Media
Füsun F. Gönül , Chun Qiu and Evan Zhou
Slippery Rock University , McGill University - Desautels Faculty of Management and McGill University
Date Posted: August 28, 2014
Working Paper Series
1 downloads

Incl. Electronic Paper Place of Origin Effect: A Source of Entrepreneurship Development in North East India
Anubhuti Deorah and Debosree Sarma
Gauhati University - Department of Business Administration and Gauhati University - Department of Business Administration
Date Posted: August 25, 2014
Working Paper Series
1 downloads

Incl. Electronic Paper Impact of Visual Merchandising on Consumer Behavior: A Study of Furniture Outlets
Universal Journal of Management, Horizon Research Publishing Corporation, Alhambra, CA, USA, Vol. 2, No. 6, July 2014, pp. 207-217, DOI: 10.13189/ ujm.2014.020601
Neha Mehta and Pawan K. Chugan
L. J. Institute of Management Studies and Nirma University - Institute of Management
Date Posted: August 19, 2014
Accepted Paper Series
7 downloads

Incl. Electronic Paper Consumer's Perception for Visual Merchandising of Lifestyle Apparel Stores
International Research Journal of Marketing, Vol. 2, No. 3, August 2014, pp. 53-60, Sciknow Publication, New York, USA
Neha Mehta and Pawan K. Chugan
L. J. Institute of Management Studies and Nirma University - Institute of Management
Date Posted: July 29, 2014
Accepted Paper Series
20 downloads

Incl. Electronic Paper Empirical Models of Manufacturer-Retailer Interaction: A Review and Agenda for Future Research
Marketing Letters, Vol. 21, No. 3, pp. 273-285, 2010 , Tuck School of Business Working Paper No. 2465625
Kusum L. Ailawadi , Eric Bradlow , Michaela Draganska , Vincent R. Nijs , Robert P. Rooderkerk , K. Sudhir , Kenneth C. Wilbur and Jie Zhang
Dartmouth College - Tuck School of Business , University of Pennsylvania - Marketing Department , Independent , Northwestern University - Department of Marketing , Tilburg University , Yale School of Management , University of California, San Diego (UCSD) - Rady School of Management and University of Maryland - Robert H. Smith School of Business
Date Posted: July 14, 2014
Accepted Paper Series
6 downloads

Incl. Electronic Paper We Don't Know You: The OHIM Opposition Division Says that Pinterest Has No Rights on the PINTEREST Trade Mark Applied for by Premium Interest
Michele Giannino
Independent
Date Posted: July 12, 2014
Working Paper Series
6 downloads

Incl. Electronic Paper How to Increase Demand by Cultivating Customers’ Ability to Find and Choose Attractive Alternatives in a Configurator
Michael Steiner and Thomas Otter
Marketing Center Muenster and Goethe University Frankfurt, Department of Marketing
Date Posted: July 11, 2014
Working Paper Series
6 downloads

Incl. Electronic Paper Analysis of Problems, Developments and Trends in Planning Communication and Promotion Strategies for Products and Services in Business-to-Business Markets
Spais, G.S. (2003). "Analysis of Problems, Developments and Trends in Planning Communication and Promotion Strategies for Products and Services in Business-to-Business Markets". Ph.D. thesis, Panteion University of Social and Political Sciences, Dept. of Public Administration
George S. Spais
Graduate Technological Educational Institute of Western Greece
Date Posted: July 07, 2014
Accepted Paper Series
9 downloads

Incl. Electronic Paper The War for Consumers’ Minds and Wallets: State vs. Industry Responses on Cigarette and Petroleum Consumption
Erik Brockwell
University of Umea - Centre for Environmental and Resource Economics
Date Posted: July 02, 2014
Working Paper Series
1 downloads

Incl. Electronic Paper Word-of-Mouth Marketing: Towards an Improved Understanding Of Multi-Generational Campaign Reach
European Journal of Marketing, Vol. 48 Iss: 7/8, 2014
Lars Groeger and Francis Buttle
Macquarie Graduate School of Management and Macquarie Graduate School of Management
Date Posted: June 11, 2014
Accepted Paper Series
15 downloads

Incl. Electronic Paper Co-Construction of Experiences During Co-Creation: A Conceptual Framework and a Research Agenda
Anand Agrawal
Asian Institute of Management, Manila, Philippines
Date Posted: June 09, 2014
Working Paper Series
12 downloads

Incl. Electronic Paper Organizational Structure and Gray Markets
Marketing Science, Forthcoming, Rotman School of Management Working Paper No. 2446617
Romana L. Autrey , Francesco Bova and David Soberman
University of Illinois at Urbana-Champaign - Department of Accountancy , University of Toronto - Rotman School of Management and University of Toronto - Rotman School of Management
Date Posted: June 06, 2014
Accepted Paper Series
28 downloads

Incl. Electronic Paper The Role of Within-Trip Dynamics and Shopper Purchase History on Unplanned Purchase Behavior
Timothy Gilbride , Jeffrey Inman and Karen M. Stilley
University of Notre Dame , University of Pittsburgh - Katz Graduate School of Business and Saint Vincent College
Date Posted: May 23, 2014
Working Paper Series
24 downloads

Incl. Electronic Paper Impact of Visual Packaging Elements of Packaged Milk on Consumers Buying Behavior
Interdisciplinary Journal of Contemporary Research in Business, Vol. 5, No. 11, March 2014
Muhammad Amir Adam and Kamran Ali
National University of Computer of Emerging Science (FAST-NU) and National University of Computer of Emerging Science (FAST-NU)
Date Posted: May 16, 2014
Accepted Paper Series
54 downloads

Incl. Electronic Paper Recent Trends in Business, Management & Tourism - Volume II
International Conference on Recent Trends in Business, Management & Tourism , Dr. R S Bharathish Rao , Gundupagi Manjunath and Dr. Monika Ranka
SRN Adarsh College , SRN Adarsh College , SRN Adarsh College and SRN Adarsh College
Date Posted: May 13, 2014
Working Paper Series
63 downloads

Incl. Electronic Paper Маркетинг дигиталног садржаја за организације као купце (Digital Content Marketing for Organisations as Buyers)
Ekonomika, Vol 60, Issue 1, pp 84-93, 2014
Beba Rakic and Mira Rakic
Megatrend University and Megatrend University
Date Posted: May 10, 2014
Working Paper Series
11 downloads

The Temperature Premium: Warm Temperatures Increase Product Valuation
Journal of Consumer Psychology 24, 2 (2014) 251-259
Yonat Zwebner , Leonard Lee and Jacob Goldenberg
Hebrew University of Jerusalem , Columbia Business School - Marketing and Interdisciplinary Center (IDC) Herzliyah
Date Posted: May 09, 2014
Accepted Paper Series

Incl. Electronic Paper Mobile Messaging Through Android Phones: An Empirical Study to Unveil the Reasons Behind the Most Preferred Mobile Messaging Application Used by College Going Students
International Journal of Multidisciplinary and Current Research, Vol. 2 (March/April 2014 Issue)
Jashandeep Singh
Rayat-Bahra Group of Institutes
Date Posted: April 28, 2014
Accepted Paper Series
18 downloads

The Evolution of Consumerism in the Marketing Education: A Critical Discussion Based on Mezirow's Critical Reflection
Spais, G.S. (2014) "The evolution of consumerism in the marketing education: A critical discussion based on Mezirow’s critical reflection”. In: Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices. Kaufmann, H.R. and Ali Khan Panni, M. (eds.) IGI Global, 45-77.,
George S. Spais
Graduate Technological Educational Institute of Western Greece
Date Posted: April 25, 2014
Accepted Paper Series

For Love of Country? Consumer Ethnocentrism in China, South Korea, and the United States
Jinnie Yoo
Gachon University - College of Business and Economics
Date Posted: April 09, 2014
Working Paper Series

Incl. Electronic Paper Exploring Cross-Cultural Differences in Self-Presentation and Self-Disclosure in Social Networking Sites: A Comparison of Korean and American SNS Users
Jinnie Yoo
Gachon University - College of Business and Economics
Date Posted: April 09, 2014
Last Revised: April 28, 2014
Working Paper Series
20 downloads

Incl. Electronic Paper How TV Ads Influence Online Shopping
Jura Liaukonyte , Thales Teixeira and Kenneth C. Wilbur
Cornell University - School of Applied Economics and Management , Harvard Business School and University of California, San Diego (UCSD) - Rady School of Management
Date Posted: April 08, 2014
Last Revised: June 22, 2014
Working Paper Series
151 downloads

Incl. Electronic Paper This Logo Moves Me: Dynamic Imagery from Static Images
Journal of Marketing Research, Vol. 51, No. 2, pp. 184-197
Luca Cian , Aradhna Krishna and Ryan Elder
University of Michigan, Stephen M. Ross School of Business , University of Michigan, Stephen M. Ross School of Business and Brigham Young University - J. Willard and Alice S. Marriott School of Management
Date Posted: April 07, 2014
Accepted Paper Series
26 downloads

Incl. Electronic Paper Retro Branding: Cases from Indian Scenario
International Journal of Marketing & Technology, Vol. 4, Issue 4, April 2014, pp. 127-135
Sumanta Dutta
Dinabandhu Andrews Institute of Technology & Management
Date Posted: April 01, 2014
Accepted Paper Series
26 downloads

Incl. Electronic Paper Matching with the Stars: What Determines Celebrity Endorsement Contract Formation?
Cesar Zamudio
Kent State University
Date Posted: March 31, 2014
Last Revised: May 31, 2014
Working Paper Series
40 downloads

Incl. Electronic Paper Specifying Formatively-Measured Constructs in Endogenous Positions in Structural Equation Models: Caveats and Guidelines for Researchers
Forthcoming: International Journal of Research in Marketing
Dirk Temme , Adamantios Diamantopoulos and Vanessa Pfegfeidel
University of Wuppertal, Schumpeter School of Business and Economics , University of Vienna - Institute of Business Administration and University of Wuppertal
Date Posted: March 27, 2014
Last Revised: April 29, 2014
Accepted Paper Series
13 downloads

Incl. Electronic Paper Do Women Prefer Pink? The Effect of a Gender Stereotypical Stock Portfolio on Investing Decisions
Netspar Discussion Paper No. 01/2014-009
Henriette Prast , Mariacristina Rossi , Costanza Torricelli and Cristina Druta
Tilburg University , University of Turin - Department of Economics , University of Modena and Reggio Emilia - Department of Economics and Maastricht University
Date Posted: March 27, 2014
Working Paper Series
16 downloads

Incl. Electronic Paper Pricing Under Noisy Signaling
Review of Quantitative Finance and Accounting, Forthcoming, Kelley School of Business Research Paper No. 2014-06
David Feldman , Charles Trzcinka and Russell S. Winer
University of New South Wales - Banking & Finance, Australian School of Business , Indiana University - Kelley School of Business - Department of Finance and New York University (NYU) - Department of Marketing
Date Posted: March 14, 2014
Working Paper Series
23 downloads

Incl. Electronic Paper An Exploratory Study of the Different Ways that Call Centre Managers Interpret a Service Technology
Rita DiMascio
University of New South Wales (UNSW)
Date Posted: March 05, 2014
Last Revised: March 08, 2014
Working Paper Series
5 downloads

Incl. Electronic Paper Manager-Salesperson Congruence in Customer Orientation and Job Outcomes: The Bright and Dark Sides of Leadership in Aligning Values
Journal of Personal Selling and Sales Management, DOI: 10.1080/08853134.2014.890905
Ryan Mullins and Niladri B. Syam
Clemson University and University of Houston - C.T. Bauer College of Business
Date Posted: March 05, 2014
Last Revised: March 10, 2014
Accepted Paper Series
17 downloads

Incl. Electronic Paper The Moderating Effect of Switching Costs on the Relationship between Customer Satisfaction and Customer Loyalty in an Industrial Context: An Empirical Analysis
XXIV Jornadas Luso-Espanholas de Gestão Científica, Comunicações, in Livro de Resumos, Forthcoming,
Luís Miguel Machado and Jose M. Pinheiro
Universidade de Coimbra - Faculty of Economics and Universidade de Coimbra - Faculty of Economics
Date Posted: February 27, 2014
Accepted Paper Series
42 downloads

Incl. Electronic Paper Endogeneity Bias in Viral Marketing
Ayman Farahat and Kay-Yut Chen
Yahoo! Inc. and Yahoo Labs
Date Posted: February 16, 2014
Working Paper Series
63 downloads

Incl. Electronic Paper When Kerry Met Sally: Politics and Perceptions in the Demand for Movies - Online Appendix
Management Science. Forthcoming
Jason M.T. Roos and Ron Shachar
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Interdisciplinary Center (IDC) Herzliyah - Arison School of Business
Date Posted: February 15, 2014
Accepted Paper Series
5 downloads

Incl. Electronic Paper Relación Entre Promoción Turística Y Monumentos Históricos: Caso Guaymas, Sonora (Relationship between Tourism Promotion and Historical Monuments, Case of Study: 'Guaymas, Sonora')
Revista Global de Negocios, v. 2 (1) pp. 105-120, 2014
Aurora Galán Tautimes , Reyna Isabel Ochoa Landín and Elsa Isabel Montaño Martínez
Universidad Estatal de Sonora , Universidad Estatal de Sonora and Universidad Estatal de Sonora
Date Posted: February 12, 2014
Accepted Paper Series
3 downloads

Incl. Electronic Paper Virtual Currencies: Bitcoin & What Now after Liberty Reserve, Silk Road, and Mt. Gox?
Richmond Journal of Law and Technology, Vol. 20, No. 4, 2014
Lawrence J. Trautman
American University
Date Posted: February 11, 2014
Last Revised: April 02, 2014
Accepted Paper Series
547 downloads

Incl. Electronic Paper Application of the 4Ps in Emerging Markets
Chapter 1 - Essays from my PhD, First Edition, PearlRichards Foundation, 2014
Sheena Lovia Boateng
University of Ghana Business School
Date Posted: February 10, 2014
Working Paper Series
38 downloads

Incl. Electronic Paper The Impact of Significant Negative News on Consumer Behavior Towards Favorite Brands
Global Journal of Business Research, Vol. 8 (1) pp. 65-72, 2014
Brad Sago and Craig Hinnenkamp
Whitworth University and Whitworth University
Date Posted: February 02, 2014
Accepted Paper Series
32 downloads

Incl. Electronic Paper Service Switching, Word-of-Mouth, and New Provider Search: A Five Country Exploratory Study
International Journal of Management and Marketing Research, v. 6 (2) p. 11-20
Robert Frankel , Scott R. Swanson and Mariusz Sagan
University of North Florida - Department of Management, Marketing, and Logistics , University of Wisconsin - Eau Claire and Warsaw School of Economics (SGH)
Date Posted: February 01, 2014
Accepted Paper Series
6 downloads

Enhancing Mobile Advertising Effectiveness in Turkey Through Peer Influence
Güçeri-Uçar, G. (2013). Enhancing Mobile Advertising Effectiveness in Turkey through Peer Influence. Journal of Electronic Commerce in Organizations (JECO), 11(4), 1-18. doi:10.4018/jeco.2013100101,
Gozem Guceri-Ucar
Bogazici University
Date Posted: January 31, 2014
Accepted Paper Series

Incl. Electronic Paper Insights from the Animal Kingdom
Journal of Consumer Psychology, Forthcoming
Vicki Morwitz
New York University (NYU) - Department of Marketing
Date Posted: January 29, 2014
Accepted Paper Series
12 downloads

Incl. Electronic Paper Factors Affecting the Adoption of Online Shopping in Youngsters - An Empirical Study
International Journal of Management and Behavioral Sciences, Forthcoming
Meenakshi Malhotra and Jashandeep Singh
Panjab University and Rayat-Bahra Group of Institutes
Date Posted: January 29, 2014
Last Revised: August 23, 2014
Accepted Paper Series
94 downloads

Incl. Electronic Paper Customer Acquisition and Customer Retention in a Monopolistically Competitive Industry
Gerasimos Lianos and Igor Sloev
Southwestern University of Finance and Economics (SWUFE) - School of Finance and National Research University Higher School of Economics
Date Posted: January 29, 2014
Working Paper Series
17 downloads

Incl. Electronic Paper On-Line Reviews’ Impact on Trust Building
Global Conference on Business and Finance, Honolulu 2014, Vol. 9, No. 1, pg. 350-360
Selcen Ozturkcan and Gul Gursoy
Istanbul Bilgi University and Istanbul Bilgi University
Date Posted: January 18, 2014
Last Revised: January 21, 2014
Accepted Paper Series
24 downloads

Incl. Electronic Paper L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai
Haiyang Yang and Pierre Chandon
INSEAD and INSEAD
Date Posted: January 14, 2014
Working Paper Series
161 downloads

Incl. Electronic Paper Applying the Revised ABA Model Rules in the Age of the Internet: The Problem of Metadata
52 Hofstra Law Review 175 (2013), Chapman University Law Research Paper No. 13-17
Ronald D. Rotunda
Chapman University, The Dale E. Fowler School of Law
Date Posted: January 14, 2014
Accepted Paper Series
52 downloads

Incl. Electronic Paper After Caronia: First Amendment Concerns in Off-Label Promotion
San Diego Law Review, Vol. 51, No. 3, 2014, Forthcoming
Stephanie M. Greene
Boston College - Carroll School of Management
Date Posted: January 08, 2014
Last Revised: January 09, 2014
Accepted Paper Series
54 downloads

Incl. Electronic Paper Los eventos deportivos como herramienta de promoción turística: propuestas para el Rally de Ourense y su entorno (Sport Events as a Tool for Tourism Promotion: Proposals for Rally Ourense and Its Enviroment)
Revista De Análisis Turístico, No. 16, 2013, pp. 59-69,
Patricio Sánchez-Fernández , Ángel Barajas and M. Elisa Alén González
University of Vigo , University of Vigo - Faculty of Business Administration and Tourism and University of Vigo
Date Posted: January 07, 2014
Accepted Paper Series
49 downloads

Incl. Electronic Paper Out-Of Home Advertising in India: A Present Trend
International Journal of Marketing and Technology, January-2014, Vol.4, Issue.1, pp-123-128
Sumanta Dutta
Dinabandhu Andrews Institute of Technology & Management
Date Posted: January 04, 2014
Last Revised: January 11, 2014
Accepted Paper Series
51 downloads


 

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