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SSRN eLibrary Search Results
JEL Code: M30
200,956 Total downloads
Showing Papers 81 - 130 of 759
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Incl. Electronic Paper The Relationship between Personality and Consumer Behavior Buying Patterns within the Automobile Industry
International Journal of Management and Marketing Research, v. 8 (1) p. 1-13, 2015
Lucinda Parmer and John Dillard
Miami University and University of Houston - Downtown
Date Posted: February 06, 2016
Accepted Paper Series
1 downloads

Incl. Electronic Paper Marketing Social Innovations Concept: An Appeal for Methodological Pluralism
Edouard Novatorov
National Research University Higher School of Economics
Date Posted: February 05, 2016
Working Paper Series
2 downloads

Incl. Electronic Paper Investigating Brand Cheating in Consumer-Brand Relationships: Triadic and Dyadic Approaches
NA - Advances in Consumer Research, 42, ed. June Cotte and Stacy Wood, p. 541, Duluth, MN: Association for Consumer Research, 2014
Mansur Khamitov , Matthew Thomson and Miranda Goode
University of Western Ontario, Richard Ivey School of Business, Students , University of Western Ontario - Marketing Area Group and University of Western Ontario - Marketing Area Group
Date Posted: February 02, 2016
Accepted Paper Series
3 downloads

Incl. Electronic Paper Las Percepciones De La Satisfacción Del Cliente En Las Entidades Financieras: Evidencia De Puebla, México (Perceptions of Customer's Satisfaction in Financial Institutions: Evidence at Puebla, Mexico)
Revista Internacional Administración & Finanzas, v. 8 (6) p. 29-38, 2015,
Héctor Hugo Pérez Villarreal , Mario Alberto Lagunes Pérez , Sofía Elba Vázquez Herrera and Jesús Igor Heberto Barahona Torres
Universidad Popular Autónoma del Estado de Puebla (UPAEP) , Universidad Popular Autónoma del Estado de Puebla (UPAEP) , Universidad Popular Autónoma del Estado de Puebla (UPAEP) and Universidad Autonoma Chapingo
Date Posted: January 30, 2016
Accepted Paper Series
4 downloads

Incl. Electronic Paper Interpersonal Influences on Consumer-Brand Relationships: Exploring the Effect of Providing Relationship Reminders on Brand Evaluations
NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 12-17
Mansur Khamitov , Matthew Thomson and Allison R. Johnson
University of Western Ontario, Richard Ivey School of Business, Students , University of Western Ontario - Marketing Area Group and University of Western Ontario - Richard Ivey School of Business
Date Posted: January 23, 2016
Accepted Paper Series
4 downloads

Incl. Electronic Paper Individual Entrepreneurial Behavior in Croatian IT Firms: The Contribution of Strategic Thinking Skills
Journal of Information and Organizational Sciences, Vol. 39, No. 2, 2015
Lara Jelenc and John Pisapia
University of Rijeka - Faculty of Economics and Florida Atlantic University
Date Posted: January 15, 2016
Accepted Paper Series
2 downloads

Incl. Electronic Paper Determiners of Consumer Trust Towards Electronic Commerce: An Application to Puerto Rico
Esic Market Economics and Business Journal, Vol. 46, Issue 1, January-April 2015, 125-147
Jorge Aponte Vega
Universidad del Este
Date Posted: January 09, 2016
Working Paper Series
11 downloads

Incl. Electronic Paper Bounded by Brands: An Information Network Approach to Trademarks
47 UC Davis Law Review, 821 (2014)
Deven R. Desai
Georgia Institute of Technology - Scheller College of Business
Date Posted: December 27, 2015
Accepted Paper Series
14 downloads

Incl. Electronic Paper The Evaluation of Mass Customization's Key Benefits for Stamps
Nilaish Nilaish

Date Posted: December 22, 2015
Working Paper Series
5 downloads

Incl. Electronic Paper Do Marketing Activities Enhance Firm Value? Evidence from M&A Transactions
European Management Journal, Forthcoming
Juyoun Ryoo , Jin Q. Jeon and Cheolwoo Lee
Dongguk University , Dongguk University and Ferris State University
Date Posted: December 18, 2015
Accepted Paper Series
10 downloads

Incl. Electronic Paper The Effects of Advertising Models for Age-Restricted Products and Self-Concept Discrepancy on Advertising Outcomes Among Young Adolescents
Journal of Consumer Psychology, 25, 3 (2015) 519–529,
Todd Pezzuti , Dante M. Pirouz and Cornelia (Connie) Pechmann
University of Chile , University of Western Ontario - The Richard Ivey School of Business and University of California Irvine
Date Posted: December 16, 2015
Accepted Paper Series
6 downloads

Incl. Electronic Paper Opinion on the Higher Education of Private Universities in Bangladesh
Scholar Journal of Business and Social Science, Vol.1, No.1 (2015) 43-52
Md. Abdur Rouf , Dr. M. Habibullah and Md. Ariful Islam
City University , North Bengal International University, Rajshahi, Bangladesh and University of Information Technology & Sciences (UITS)
Date Posted: December 15, 2015
Accepted Paper Series
5 downloads

Incl. Electronic Paper The Favor Request Effect: Requesting a Favor from Consumers to Seal the Deal
Georgetown McDonough School of Business Research Paper No. 2699201
Simon J. Blanchard , Kurt A. Carlson and Jamie D. Hyodo
Georgetown University - Robert Emmett McDonough School of Business , Georgetown University - Department of Marketing and Pennsylvania State University - Department of Marketing
Date Posted: December 06, 2015
Last Revised: December 25, 2015
Working Paper Series
24 downloads

Incl. Electronic Paper Antecedents and Consequences of Internal Branding in Organizations in Indian Services Sector
12th International Conference on Business Management (ICBM) 2015
Asha Binu Raj
Independent
Date Posted: December 06, 2015
Working Paper Series
15 downloads

Incl. Electronic Paper Telemarketing and the Door to Door Sales Act 1967
(2006) 37 VUWLR 609-621
Kate Tokeley
Victoria University of Wellington - Faculty of Law
Date Posted: December 05, 2015
Accepted Paper Series
2 downloads

Incl. Electronic Paper Competitive Price Targeting with Smartphone Coupons
Fox School of Business Research Paper No. 16-002
Jean-Pierre Dubé , Zheng Fang , Nathan M. Fong and Xueming Luo
University of Chicago - Booth School of Business , Sichuan University - Business School , Temple University - Department of Marketing and Supply Chain Management and Temple University - Department of Management Information Systems
Date Posted: November 24, 2015
Last Revised: January 15, 2016
Working Paper Series
34 downloads

Incl. Electronic Paper Evaluating Sponsorship Through the Lens of the Resource-Based View: The Potential for Sustained Competitive Advantage
Business Horizons, Forthcoming
Jonathan A. Jensen , Joe Cobbs and Brian A Turner
Merrimack College , Northern Kentucky University - College of Business and Ohio State University (OSU)
Date Posted: November 19, 2015
Accepted Paper Series
14 downloads

Incl. Fee Electronic Paper Attention and Saliency on the Internet: Evidence from an Online Recommendation System
CEPR Discussion Paper No. DP10939
Christian Helmers , Pramila Krishnan and Manasa Patnam
Universidad Carlos III de Madrid , University of Oxford - Department of Economics and National Institute of Statistics and Economic Studies (INSEE) - Center for Research in Economics and Statistics (CREST)
Date Posted: November 16, 2015
Working Paper Series

Antecedents of Acceptance of Social Networking Sites in Retail Franchise and Restaurant Businesses
Journal of Asian Finance, Economics and Business, Vol. 2, No. 1, pp. 29-36, 2015
Jung Wan Lee
Boston University
Date Posted: November 15, 2015
Accepted Paper Series

Incl. Electronic Paper Marketing Communications Model for Innovation Networks
Correia, T., Mateus, A., & Leonor, S. (2015). Marketing communications model for innovation networks. International Journal Of Innovation - IJI, 3(2), 43-53. doi:10.5585/iji.v3i2.50
Tiago João Freitas Correia , Américo Mateus and Susana Leonor
University of Lisbon , IADE-U Instituto de Arte, Design e Empresa – Universitário and IADE-U Instituto de Arte, Design e Empresa – Universitário
Date Posted: November 06, 2015
Accepted Paper Series
7 downloads

Incl. Electronic Paper The Challenge of Marketing Interventions in Global Markets
Bistra Vassileva
University of Economics - Varna
Date Posted: October 30, 2015
Working Paper Series
7 downloads

Incl. Electronic Paper Exclusionary Strategies and the Rise of Winner-Takes-It-All Markets on the Internet
Bjoern A. Kuchinke and Miguel Vidal
Ilmenau University of Technology and Deutsche Telekom AG
Date Posted: October 29, 2015
Working Paper Series
66 downloads

Incl. Electronic Paper Proposition of an Alumni Portal Based on Benchmarking and Innovative Process
JISTEM - Journal of Information Systems and Technology Management, Vol. 11, No. 3, September-December 2014
Gislaine Cristina dos Santos Teixeira and Emerson Maccari
Universidade Nove de Julho (UNINOVE) and Universidade Nove de Julho (UNINOVE)
Date Posted: October 27, 2015
Accepted Paper Series
3 downloads

Incl. Electronic Paper The Uncertain Value of Uncertainty: When Consumers are Unwilling to Pay for What They Like
Alice Moon and Leif D. Nelson
Disney Research and University of California, Berkeley - Haas School of Business
Date Posted: October 27, 2015
Working Paper Series
24 downloads

Incl. Electronic Paper Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns
Saïd Business School WP 2015-17, Northeastern U. D’Amore-McKim School of Business Research Paper No. 2676047,
Inyoung Chae , Andrew T. Stephen , Yakov Bart and Dai Yao
INSEAD , University of Oxford - Said Business School , Northeastern Universilty - D'Amore-McKim School of Business and INSEAD
Date Posted: October 24, 2015
Last Revised: December 12, 2015
Working Paper Series
51 downloads

Incl. Electronic Paper Patients’ Satisfaction in Healthcare Services: A Comparative Analysis on Public and Private Hospitals in Bangladesh
Scholar Journal of Business and Social Science, 1(1), 2015, 14-24
Mohitul Ameen Ahmed Mustafi , Md. Mohedul Islam and Mohammed Jahirul Islam
Uttara University , Uttara University and Uttara University
Date Posted: October 23, 2015
Accepted Paper Series
17 downloads

Incl. Electronic Paper Green Consumers and Climate Policy: Reconciling Ostrom and Nyborg, Howarth and Brekke
Genève: Haute école de gestion de Genève, 2015. 14 p. Cahier de recherche No HES-SO/HEG-GE/C--15/2/1--CH,
Stefano Carattini
University of Applied Sciences Western Switzerland - Geneva School of Business Administration
Date Posted: October 10, 2015
Working Paper Series
27 downloads

Like Economy
Rajiv Garg and Anitesh Barua
University of Texas at Austin - McCombs School of Business and University of Texas at Austin - Department of Information, Risk and Operations Management
Date Posted: October 04, 2015
Working Paper Series

Incl. Electronic Paper Conflict and Performance in Channels: A Comparative Synthesis of Empirical Findings
Kamran Eshghi and Sourav Ray
McMaster University- DeGroote School of Business and McMaster University - DeGroote School of Business
Date Posted: October 02, 2015
Working Paper Series
14 downloads

Incl. Electronic Paper Measuring Customers' Intimacy? Evidence from Indonesian Service-Based Companies
International Journal for Economic Theory and Practice and Social Science (Journal Ekonomika, Serbia), Vol. 61, No. 2, Edition April-June 2015, ISSN # 0350-137X/eISSN # 2334-9190
Samuel P. D. Anantadjaya , Irma M. Nawangwulan , Ignatia Andari Pramesty and Grace Aditya Gunawan
Swiss German University - Faculty of Business Administration & Humanities , Hilton Hotel (Indonesia) and Avia Tour
Date Posted: September 29, 2015
Accepted Paper Series
5 downloads

Incl. Electronic Paper Reflections on the Replication Corner: In Praise of Conceptual Replications
Columbia Business School Research Paper No. 15-88
John G. Lynch Jr., Eric Bradlow , Joel C. Huber and Donald R. Lehmann
University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making , University of Pennsylvania - Marketing Department , Duke University - Fuqua School of Business and Columbia Business School - Marketing
Date Posted: September 28, 2015
Working Paper Series
63 downloads

Incl. Electronic Paper Impresiones de los mexicanos sobre la imagen país de Colombia (Mexican's Impressions of Colombia's Country Image)
Revista Clío América, July-December 2013,
Lina Maria Echeverri , Christian A. Estay-Niculcar and José Hernán Parra Sr.
Universidad del Rosario , Federal University of Santa Maria (UFSM) and Universidad Nacional de Colombia
Date Posted: September 23, 2015
Accepted Paper Series
5 downloads

Incl. Electronic Paper A Structural Analysis of Detailing, Publicity and Correlated Learning: The Case of Statins
Rotman School of Management Working Paper No. 2662286
Hyunwoo Lim and Andrew Ching
Ajou University, School of Business and University of Toronto - Rotman School of Management
Date Posted: September 19, 2015
Working Paper Series
33 downloads

Incl. Electronic Paper A Biominősítés Hatása a Fogyasztók Érzékelésére És Attitűdjére Csokoládék Esetén (The Effect of 'Organic' Label on Consumer Perception and Attitude in Case of Chocolates)
In: Bíró-Szigeti, Szilvia – Petruska, Ildikó – Szalkai, Zsuzsanna – Kovács, István – Magyar, Mária (eds.): Marketing hálózaton innen és túl – Az Egyesület a Marketing Oktatásért és Kutatásért XXI. Országos Konferenciájának Tanulmánykötete, Budapesti Műszaki és Gazdaságtudományi Egyetem, pp. 208-216.,
Marietta Kiss , Enikő Kontor and András István Kun
University of Debrecen , University of Debrecen and University of Debrecen
Date Posted: September 18, 2015
Accepted Paper Series
1 downloads

Incl. Electronic Paper Consumer Attitudes Towards Private Label Products: An Empirical Investigation
Proceedings of the eRA-9 International Scientific Conference (ISSN-1791-1133), pp. 18-26
Dionysis Kasotakis and Panos Chountalas
Hellenic Open University and University of Piraeus
Date Posted: September 11, 2015
Accepted Paper Series
22 downloads

Incl. Electronic Paper Dyads, Triads and Consumer Treachery: When Interpersonal Connections Guard Against Brand Cheating
Strong Brands, Strong Relationships, ed. Susan Fournier, Michael Breazeale, and Jill Avery, London: Routledge/Taylor & Francis, pp. 216-232
Miranda Goode , Mansur Khamitov and Matthew Thomson
University of Western Ontario - Marketing Area Group , University of Western Ontario, Richard Ivey School of Business, Students and University of Western Ontario - Marketing Area Group
Date Posted: September 08, 2015
Last Revised: September 09, 2015
Accepted Paper Series
11 downloads

Solo Travelers Assign Higher Ratings than Families: Examining Customer Satisfaction by Demographic Group
Tourism Management Perspectives, 16, 247-258, 2015, DOI: 10.1016/j.tmp.2015.08.004
Tijana Radojevic , Nemanja Stanisic and Nenad Stanic
Singidunum University , Singidunum University - Department for Business Economics and Singidunum University
Date Posted: September 05, 2015
Accepted Paper Series

Waste Disposal of Fresh Fruits and Vegetables: A Study of Consumers’ Awareness Levels in the United Arab Emirates (The UAE)
Shambavi Rajagopal, Ipshita Bansal , (2015),"Waste disposal of fresh fruits and vegetables", Management of Environmental Quality: An International Journal, Vol. 26 Iss 5 pp. 721 - 738
Shambavi Rajagopal and Ipshita Bansal
Independent and Women's Institute for Studies in Development Oriented Management
Date Posted: August 29, 2015
Accepted Paper Series

Incl. Electronic Paper Visual Merchandising and Purchasing Behavior for High Involvement Products: A Study of Electronics Outlets
International Journal of Logistics & Supply Chain Management Perspectives, Vol. 4, No. 2, pp. 1634-1654, April - June, 2015, ISSN: 2319-9032 (Print), ISSN: 2319-9040 (Online)
Neha Mehta and Pawan K. Chugan
L. J. Institute of Management Studies and Nirma University - Institute of Management
Date Posted: August 18, 2015
Accepted Paper Series
29 downloads

Incl. Electronic Paper Public Perceptions and Information Gaps in Solar Energy in Texas
Environmental Research Letters, 10, 074011, 2015
Varun Rai and Ariane L. Beck
University of Texas at Austin - LBJ School of Public Affairs and University of Texas at Austin - Lyndon B. Johnson School of Public Affairs
Date Posted: August 07, 2015
Accepted Paper Series
22 downloads

Incl. Electronic Paper Impact of Subliminal Messages on Consumer Behavior: A Fresh Look into the Future
International Journal of Interdisciplinary and Multidisciplinary Studies (2015) ISSN 2348 – 0343,
Ratul Sur
Independent
Date Posted: August 02, 2015
Accepted Paper Series
34 downloads

Incl. Electronic Paper Turning Unplanned Overpayment into Status Signals: Benefits of Mentioning the Price Paid
Marketing Letters, Forthcoming, Georgetown McDonough School of Business Research Paper No. 2635259
Aaron M. Garvey , Simon J. Blanchard and Karen Page Winterich
University of Kentucky , Georgetown University - Robert Emmett McDonough School of Business and Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration
Date Posted: July 25, 2015
Accepted Paper Series
18 downloads

Incl. Electronic Paper Logo Selection and Modification Guidelines: An Empirical International Validation in Chile
Estudios de Administración Vol. 14 No. 1 2007 pp. 1-21,
Sergio Olavarrieta and Roberto Friedmann
University of Chile - Faculties of Economics and Business and University of Georgia - C. Herman and Mary Virginia Terry College of Business
Date Posted: July 06, 2015
Accepted Paper Series
6 downloads

Incl. Electronic Paper Similarities and Differences in Antecedents of Store Brand and National Brand Promotion Attitudes: Evidence from Chile
Journal of Business Research, Vol. 64, No. 3, 2011
Enrique Manzur , Pablo Farías , Sergio Olavarrieta , Pedro Hidalgo and Rodrigo Uribe
University of Chile - Faculties of Economics and Business , University of Chile - Faculties of Economics and Business , University of Chile - Faculties of Economics and Business , University of Chile - Faculties of Economics and Business and University of Chile - Faculties of Economics and Business
Date Posted: July 06, 2015
Accepted Paper Series
9 downloads

Incl. Electronic Paper Determinants of In-Store Price Knowledge for Packaged Products: An Empirical Study in a Chilean Hypermarket
Journal of Business Research 2012 Vol. 65 No. 12 1759-1766
Sergio Olavarrieta , Pedro Hidalgo , Enrique Manzur and Pablo Farías
University of Chile - Faculties of Economics and Business , University of Chile - Faculties of Economics and Business , University of Chile - Faculties of Economics and Business and University of Chile - Faculties of Economics and Business
Date Posted: July 05, 2015
Accepted Paper Series
4 downloads

Incl. Electronic Paper Going Global: Global Marketing, Social and Cultural Environments in Transitional Economies
European Scientific Journal (ESJ), Vol. 11, No. 4, February 2015
Faruk Ahmeti
Roehampton University
Date Posted: June 27, 2015
Accepted Paper Series
15 downloads

Incl. Electronic Paper Factors Affecting Marketing Strategies: Pricing, Channel Structure and Advertising Strategies
International Journal of Economics, Commerce and Management (IJECM), Vol. III, Issue 6, June 2015
Faruk Ahmeti
Roehampton University
Date Posted: June 27, 2015
Accepted Paper Series
86 downloads

The Impact of Service Satisfaction, Relational Satisfaction and Commitment on Customer Loyalty in Logistics Outsourcing Relationship
Publishing India Group, Journal of Supply Chain Management Systems, Volume 4 Issue 1 & 2
Sanjit Singh H
ASM's IIBR
Date Posted: June 27, 2015
Accepted Paper Series

Incl. Electronic Paper Endowment Effect in Latin America: An Experiment
Enrique Manzur , Sergio Olavarrieta , Pedro Hidalgo and Pablo Farías
University of Chile - Faculties of Economics and Business , University of Chile - Faculties of Economics and Business , University of Chile - Faculties of Economics and Business and University of Chile - Faculties of Economics and Business
Date Posted: June 21, 2015
Working Paper Series
6 downloads

Incl. Electronic Paper Prospects of E-Retailing: An In-Depth Study of Indian Sector
Garima Kakkar
Footwear Design and Development Institute (FDDI)
Date Posted: June 09, 2015
Working Paper Series
59 downloads


 

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