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SSRN eLibrary Search Results
JEL Code: M30
171,451 Total downloads
Showing Papers 81 - 130 of 676
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Incl. Electronic Paper Brand Management Throughout Professional Athletes' Careers
Nicolas Schweizer and Helmut M. Dietl
University of Zurich - Department of Business Administration and University of Zurich - Department of Business Administration (IBW)
Date Posted: March 01, 2015
Working Paper Series
2 downloads

Incl. Electronic Paper Developing a Framework to Identify and Systematise Sources of Inefficiencies in Sports Sponsorship from a Sponsee Perspective
International Journal of Sport Management and Marketing (Forthcoming)
Helmut M. Dietl and Nicolas Schweizer
University of Zurich - Department of Business Administration (IBW) and University of Zurich - Department of Business Administration
Date Posted: March 01, 2015
Accepted Paper Series
2 downloads

Incl. Electronic Paper Outsourcing Sports Sponsorship Activities: A Multi-Theoretical Approach
Helmut M. Dietl and Nicolas Schweizer
University of Zurich - Department of Business Administration (IBW) and University of Zurich - Department of Business Administration
Date Posted: March 01, 2015
Working Paper Series
2 downloads

Incl. Electronic Paper Salesperson Customer Orientation as an Antecedent to Customer Loyalty: An Exploratory Study
Abstract published in Conference Proceedings of International Conference on Excellence in Research & Education, held at IIM Indore on May, 2014
Neha Bhardwaj and Anupama Vohra
University of Delhi - Faculty of Management Studies and University of Delhi
Date Posted: February 26, 2015
Working Paper Series
1 downloads

Incl. Electronic Paper The Collective Unconscious in Marketing Teams: La Marque Sur Le Divan
Journal of Marketing Theory, 2013
Marcel Saucet
LCA Ltd
Date Posted: February 22, 2015
Accepted Paper Series
4 downloads

Incl. Electronic Paper Price Reactions to Rivals' Local Channel Exits
O. Cem Ozturk and Pradeep K. Chintagunta
Scheller College of Business - Georgia Institute of Technology and University of Chicago
Date Posted: February 20, 2015
Working Paper Series
6 downloads

Incl. Electronic Paper A Comparative Analysis of Mother & Amul Dairy Products
Sanjay Shukla
SBI Life Insurance Co. Ltd.
Date Posted: February 15, 2015
Working Paper Series
7 downloads

Incl. Electronic Paper Viral Marketing (Вирални Маркетинг)
Ekonomika, Vol 60, Issue 4, pp 179-187, 2014
Mira Rakic and Beba Rakic
Megatrend University and Megatrend University
Date Posted: February 08, 2015
Working Paper Series
7 downloads

Incl. Electronic Paper Brand 'Moscow': A Global Perspective
Transnational Marketing Journal, Volume: 2, No: 2, pp. 99-111, 2014
Marina Ochkovskaya , Valentina V. Gerasimenko and Maria Rybalko
Moscow State University - Faculty of Economics , Lomonosov Moscow State University and Moscow Lomonosov State University
Date Posted: January 26, 2015
Accepted Paper Series
3 downloads

Incl. Electronic Paper Experts' Awards and Economic Success: Evidence from an Italian Literary Prize
IZA Discussion Paper No. 8765
Michela Ponzo and Vincenzo Scoppa
Università degli Studi della Calabria - Department of Economics and Statistics and Università degli Studi della Calabria - Department of Economics and Statistics
Date Posted: January 24, 2015
Working Paper Series
3 downloads

Incl. Electronic Paper Marketing Ekologicznych Produktów Żywnościowych – Wyniki Badania Wśród Polskich Przetwórców (Marketing of Ecological Food Products – Results of a Research Study Among Polish Processors)
Paweł Bryła
University of Lodz - Department of International Marketing and Retailing
Date Posted: January 23, 2015
Working Paper Series
3 downloads

Incl. Electronic Paper Comunicarea în evaluarea programelor și politicilor publice (Communication for the Evaluation of Public Programmes and Policies)
Ioan Horga, Constantin-Vasile Țoca (eds.), Evaluarea cooperării teritoriale europene, Editura Universității din Oradea, 2013, ISBN 978-606-10-1168-1, pp. 37-42,
Luminita Soproni
University of Oradea
Date Posted: January 22, 2015
Working Paper Series
3 downloads

Incl. Electronic Paper Stakeholder Marketing: Theoretical Foundations and Required Capabilities
Journal of the Academy of Marketing Science (Forthcoming)
Bas Hillebrand , Paul H. Driessen and Oliver Koll
Radboud University Nijmegen - Institute for Management Research , Radboud University Nijmegen - Institute for Management Research and University of Innsbruck
Date Posted: January 11, 2015
Last Revised: February 04, 2015
Accepted Paper Series
42 downloads

Incl. Electronic Paper CRM in Airlines: A Look at Ethiopian FFP
Tewelde Mezgobo Ghrmay
Mekelle University - Management Department
Date Posted: January 10, 2015
Working Paper Series
12 downloads

Incl. Electronic Paper Hide or Surprise? Persuasion Without Common-Support Priors
Simone Galperti
University of California, San Diego (UCSD) - Department of Economics
Date Posted: December 24, 2014
Working Paper Series
5 downloads

Incl. Electronic Paper A Theory of Retailer Price Promotion Using Economic Foundations: It's All Incremental
Fordham University Schools of Business Research Paper No. 2540570
Kurt Jetta and Erick W. Rengifo
TABS Group and Fordham University - Department of Economics - Center for International Policy Studies (CIPS)
Date Posted: December 21, 2014
Working Paper Series
49 downloads

Incl. Electronic Paper Improving the Statistical Performance of Tracking Studies Based on Repeated Cross-Sections with Primary Dynamic Factor Analysis
Du, Rex and Wagner A Kamakura (2015) "Improving the statistical performance of tracking studies based on repeated cross-sections with primary dynamic factor analysis," International Journal of Research in Marketing, Forthcoming.
Rex Yuxing Du and Wagner A. Kamakura
University of Houston - C.T. Bauer College of Business and Rice University
Date Posted: December 19, 2014
Accepted Paper Series
9 downloads

Incl. Electronic Paper Assessment of the Brand Image of Bikaji Foods International Limited in Bikaner City
Dhaka, Surjeet Singh. Choudhary, Urmila. Assessment of the brand image of Bikaji Foods International Limited in Bikaner City. Advances in Economics and Business Management (AEBM). Print ISSN: 2394-1545; Online ISSN: 2394-1553; Volume 1, Number 2; November, 2014 pp. 119-123. Krishi Sanskriti Publicat
Surjeet Singh Dhaka and Urmila Choudhary
Institute of Agri Business Management (IABM) Bikaner and Institute of Agri Business Management (IABM) Bikaner
Date Posted: December 18, 2014
Accepted Paper Series
19 downloads

Incl. Electronic Paper Segmentacja Jako Narzędzie Poprawy Prognoz Sprzedaży Innowacyjnych Dóbr Trwałego Użytkowania (Segmentation as a Tool to Improve the Sales Forecasts of Innovative Consumer Durables)
[in:] S. Mynarski (ed.), Badanie konkurencji i konkurencyjności przedsiębiorstw i produktów na rynku, PN AE Kraków, Kraków, pp. 127–134, 2007,
Marta Dziechciarz-Duda
Uniwersytet Ekonomiczny we Wrocławiu
Date Posted: December 16, 2014
Accepted Paper Series
2 downloads

Incl. Electronic Paper Deklaracje Intencji Zakupu w Analizie Wyposażenia Gospodarstw Domowych w Innowacyjne Dobra Trwałego Użytku (Analysis of Intentions to Buy of the Innovative Consumer Durables in the Study of Equipment of Durables in Households)
[in:] S. Kaczmarczyk, M. Schulz (ed.), Zastosowania badań marketingowych w procesie tworzenia nowych produktów (cena, opakowanie, znak towarowy), TNOIK, Toruń, pp. 157–166, 2008,
Marta Dziechciarz-Duda
Uniwersytet Ekonomiczny we Wrocławiu
Date Posted: December 16, 2014
Accepted Paper Series
2 downloads

Marketing Mix and Brand Sales in Global Markets: Examining the Contingent Role of Country-Market Characteristics
Journal of International Business Studies, Forthcoming
S. Cem Bahadir , Sundar Bharadwaj and Rajendra K. Srivastava
University of South Carolina - Moore School of Business , University of Georgia--Terry School of Business and Singapore Management University
Date Posted: December 13, 2014
Accepted Paper Series

Incl. Electronic Paper Positioning for International Market Segments in Higher Education: Evidence from Saudi Arabia
Business Education & Accreditation, v. 6 (2) p. 61-69, 2014
Yasine A. Qandile and Natalia Oganesyants
Salman Bin Abdulaziz University and Al-Yamamah University
Date Posted: December 13, 2014
Accepted Paper Series
5 downloads

Incl. Electronic Paper El Marketing Sustentable Como Estrategia De Posicionamiento Global En Las Franquicias Mexicanas Que Operan En La Ciudad De Hermosillo, Sonora (Sustainable Marketing as Global Positioning Strategy in the Mexican Franchise Operating in the City of Hermosillo, Sonora)
Revista Internacional Administración & Finanzas, v 8 (1) p. 93--109, 2015 Forthcoming,
Luis Enrique Ibarra Morales Sr. , Emma Vanessa Casas Medina , Erika Olivas Valdez and Karla María Barraza Martínez
Universidad Estatal de Sonora , Centro de Estudios Superiores del Estado de Sonora (CESUES) , Universidad Estatal de Sonora and Universidad Estatal de Sonora
Date Posted: December 11, 2014
Accepted Paper Series
3 downloads

Incl. Electronic Paper Competition Against Common Sense: Insights on Peer-to-Peer Lending as a Tool to Allay Financial Exclusion
Komarova Loureiro, Yuliya and Laura Gonzalez (2015), “Competition against Common Sense: Insights on Peer-to-Peer Lending as a Tool to Allay Financial Exclusion,” International Journal of Bank Marketing (Special Issue on Financial Exclusion) Forthcoming,
Yuliya Komarova Loureiro and Laura Gonzalez
Fordham University Schools of Business and Fordham University
Date Posted: December 05, 2014
Accepted Paper Series
47 downloads

Incl. Electronic Paper Accommodation Facilities Positioning
Pauna Dan and Tureac Cornelia Elena
Danubius University and Danubius University of Galati
Date Posted: December 03, 2014
Working Paper Series
1 downloads

Incl. Electronic Paper Regresja hedoniczna i Conjoint Analysis w badaniu cen rynkowych i preferencji konsumentów (The Application of Hedonic Regression and Conjoint Analysis in Investigation of Consumers’ Preferences in View of Market Offer)
Zeszyty Naukowe pt. Studia Ekonomiczne, Uniwersytet Ekonomiczny w Katowicach, Katowice, 2014.
Marta Dziechciarz-Duda and Anna Król
Uniwersytet Ekonomiczny we Wrocławiu and Uniwersytet Ekonomiczny we Wrocławiu
Date Posted: November 22, 2014
Accepted Paper Series
3 downloads

Incl. Electronic Paper A Schumpeterian Model of Optimal Customer-Lifetime-Value Policies Over the Business Cycle
Gerasimos Lianos
Southwestern University of Finance and Economics
Date Posted: November 11, 2014
Working Paper Series
6 downloads

Incl. Electronic Paper Customer Lifetime Value in a Model of Dynamic Competition
Gerasimos Lianos and Igor Sloev
Southwestern University of Finance and Economics and National Research University Higher School of Economics
Date Posted: November 08, 2014
Working Paper Series
15 downloads

Incl. Electronic Paper A Brand Culture Approach to Brand Literacy: Consumer Co-Creation and Emerging Chinese Luxury Brands
Schroeder, Jonathan. Janet Borgerson, and Zhiyan Wu (2014), “A Brand Culture Approach to Brand Literacy: Consumer Co-creation and Emerging Chinese Luxury Brands,” Advances in Consumer Research, 42 (in press, Forthcoming),
Jonathan E. Schroeder , Janet L. Borgerson and ZhiYan Wu
Rochester Institute of Technology , Rochester Institute of Technology and University of Exeter
Date Posted: October 20, 2014
Working Paper Series
56 downloads

Incl. Electronic Paper Cross Cultural Analysis of Purchasing Behaviour of Fresh Fruits and Vegetables in the United Arab Emirates (UAE)
International Journal of Management and Computing Sciences ,Vol 3 NO 4 (2013), ISSN 2231-3303, PP47-57
Shambavi Rajagopal and Ipshita Bansal
Independent and Women's Institute for Studies in Development Oriented Management
Date Posted: October 18, 2014
Accepted Paper Series
14 downloads

Incl. Electronic Paper Dynamic Programming Decomposition for Choice-Based Revenue Management with Flexible Products
Sebastian Koch , Jochen Gönsch and Claudius Steinhardt
University of Augsburg , University of Augsburg - Department of Analytics & Optimization and Bundeswehr University Munich (UniBw) - Department of Quantitative Methods
Date Posted: October 17, 2014
Working Paper Series
15 downloads

Incl. Electronic Paper Comparing the Publication Process in Accounting, Economics, Finance, Management, Marketing, Psychology, and the Natural Sciences
David A. Wood
Brigham Young University - School of Accountancy
Date Posted: October 15, 2014
Working Paper Series
537 downloads

Incl. Electronic Paper Consumers’ Perception Towards Private Label Products of Indian Retailers -- A Study on Super Markets in Hyderabad
International Journal of Business, Management & Social Sciences (IJBMSS), Vol. II, Issue 12 (II), August 2013
Ramulu Bhukya and Sapna Singh
University of Hyderabad - School of Management Studies and University of Hyderabad - School of Management Studies
Date Posted: October 11, 2014
Working Paper Series
26 downloads

Incl. Electronic Paper La relation entre la confiance,les communautés virtuelles et le commerce électronique: Une étude Sémantique (The Relationship Between Trust, Virtual Communities and e-Commerce: A Semantic Study)
23rd IBIMA Conference, Valencia, Spain 13-14 May 2014
Leila Othmani and Neji Bouslama
University of Tunis El Manar and University of Tunis
Date Posted: October 05, 2014
Last Revised: October 07, 2014
Accepted Paper Series
47 downloads

Incl. Electronic Paper Dyads, Triads and Consumer Treachery: When Interpersonal Connections Guard Against Brand Cheating
in Strong Brands, Strong Relationships, Susan Fournier, Michael Breazeale and Jill Avery eds., London, New York: Routledge/Taylor & Francis, 2015
Miranda Goode , Mansur Khamitov and Matthew Thomson
University of Western Ontario - Marketing Area Group , University of Western Ontario - Marketing Area Group and University of Western Ontario - Marketing Area Group
Date Posted: September 16, 2014
Last Revised: November 07, 2014
Accepted Paper Series
13 downloads

Incl. Electronic Paper S-Commerce - A Fourth Retail Channel
Anindya Mondal and Koushik Dutta
JIS College of Engineering and School of Management Sciences, Indian Institute of Engineering Science and Technology, Shibpur.
Date Posted: September 08, 2014
Working Paper Series
17 downloads

Incl. Electronic Paper Social Media Marketing - A Paradigm Shift in the Marketing Practice
Koushik Dutta
School of Management Sciences, Indian Institute of Engineering Science and Technology, Shibpur.
Date Posted: September 08, 2014
Working Paper Series
72 downloads

Incl. Electronic Paper Importance of Socialgraphics in Today's Digital Market: An Empirical Study
Forthcoming in International Research Journal of Management and Humanities (IRJMH) , Submitted in International Conference on “Enchanced Changes in Corporate Environment” Organised y Mohamed Sathak College Of Arts And Science, Shollinganallur, Chennai, 29 SEPTEMBER, 2014,
Koushik Dutta and Mrinal Kanti Das
School of Management Sciences, Indian Institute of Engineering Science and Technology, Shibpur. and JIS College of Engineering
Date Posted: September 05, 2014
Last Revised: September 07, 2014
Accepted Paper Series
19 downloads

Incl. Electronic Paper Nurturing the Buzz - Pricing of Experience Product with Consumer-Generated Product Information
Tian Li and Chong (Alex) Wang
East China University of Science and Technology (ECUST) and City University of Hong Kong
Date Posted: August 31, 2014
Working Paper Series
19 downloads

Incl. Electronic Paper Market Vision and Market Visioning Competence: Impact on Early Performance for Radically-New, High-Tech Products
Journal of Product Innovation Management 27(3): 500-518, 2010
Susan E. Reid and Ulrike de Brentani
Bishop's University and Concordia University, Quebec
Date Posted: August 29, 2014
Accepted Paper Series
9 downloads

Incl. Electronic Paper Whether or Not to Use a Quick Response (QR) Code in the Ad
Füsun F. Gönül , Chun Qiu and Evan Zhou
Slippery Rock University , McGill University - Desautels Faculty of Management and McGill University
Date Posted: August 28, 2014
Last Revised: December 03, 2014
Working Paper Series
12 downloads

Incl. Electronic Paper Place of Origin Effect: A Source of Entrepreneurship Development in North East India
Anubhuti Deorah and Debosree Sarma
Gauhati University - Department of Business Administration and Gauhati University - Department of Business Administration
Date Posted: August 25, 2014
Working Paper Series
18 downloads

Incl. Electronic Paper Impact of Visual Merchandising on Consumer Behavior: A Study of Furniture Outlets
Universal Journal of Management, Horizon Research Publishing Corporation, Alhambra, CA, USA, Vol. 2, No. 6, July 2014, pp. 207-217, DOI: 10.13189/ ujm.2014.020601
Neha Mehta and Pawan K. Chugan
L. J. Institute of Management Studies and Nirma University - Institute of Management
Date Posted: August 19, 2014
Accepted Paper Series
87 downloads

Incl. Electronic Paper Consumer's Perception for Visual Merchandising of Lifestyle Apparel Stores
International Research Journal of Marketing, Vol. 2, No. 3, August 2014, pp. 53-60, Sciknow Publication, New York, USA
Neha Mehta and Pawan K. Chugan
L. J. Institute of Management Studies and Nirma University - Institute of Management
Date Posted: July 29, 2014
Accepted Paper Series
66 downloads

Incl. Electronic Paper Empirical Models of Manufacturer-Retailer Interaction: A Review and Agenda for Future Research
Marketing Letters, Vol. 21, No. 3, pp. 273-285, 2010 , Tuck School of Business Working Paper No. 2465625
Kusum L. Ailawadi , Eric Bradlow , Michaela Draganska , Vincent R. Nijs , Robert P. Rooderkerk , K. Sudhir , Kenneth C. Wilbur and Jie Zhang
Dartmouth College - Tuck School of Business , University of Pennsylvania - Marketing Department , Independent , Northwestern University - Department of Marketing , Tilburg University , Yale School of Management , University of California, San Diego (UCSD) - Rady School of Management and University of Maryland - Robert H. Smith School of Business
Date Posted: July 14, 2014
Accepted Paper Series
34 downloads

Incl. Electronic Paper We Don't Know You: The OHIM Opposition Division Says that Pinterest Has No Rights on the PINTEREST Trade Mark Applied for by Premium Interest
Michele Giannino
Independent
Date Posted: July 12, 2014
Working Paper Series
11 downloads

Incl. Electronic Paper How to Increase Demand by Cultivating Customers’ Ability to Find and Choose Attractive Alternatives in a Configurator
Michael Steiner and Thomas Otter
Marketing Center Muenster and Goethe University Frankfurt, Department of Marketing
Date Posted: July 11, 2014
Working Paper Series
12 downloads

Incl. Electronic Paper Analysis of Problems, Developments and Trends in Planning Communication and Promotion Strategies for Products and Services in Business-to-Business Markets
Spais, G.S. (2003). "Analysis of Problems, Developments and Trends in Planning Communication and Promotion Strategies for Products and Services in Business-to-Business Markets". Ph.D. thesis, Panteion University of Social and Political Sciences, Dept. of Public Administration
George S. Spais
Graduate Technological Educational Institute of Western Greece
Date Posted: July 07, 2014
Accepted Paper Series
20 downloads

Incl. Electronic Paper The War for Consumers’ Minds and Wallets: State vs. Industry Responses on Cigarette and Petroleum Consumption
Erik Brockwell
University of Umea - Centre for Environmental and Resource Economics
Date Posted: July 02, 2014
Working Paper Series
1 downloads

Incl. Electronic Paper Word-of-Mouth Marketing: Towards an Improved Understanding Of Multi-Generational Campaign Reach
European Journal of Marketing, Vol. 48 Iss: 7/8, 2014
Lars Groeger and Francis Buttle
Macquarie Graduate School of Management and Macquarie Graduate School of Management
Date Posted: June 11, 2014
Accepted Paper Series
44 downloads


 

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