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JEL Code: M31
431,986 Total downloads
Showing Papers 81 - 130 of 1,899
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Should Firms Employ Personalized Pricing? ISER Discussion Paper No. 869
Toshihiro Matsumura
and
Noriaki Matsushima
Date Posted: April 04, 20134 downloads
Social Media Marketing: How Much Are Influentials Worth?
Zsolt Katona
Date Posted: April 02, 201352 downloads
The Role of Brand Characteristics in Brand Alliance Engagement with Different Types of Partners: An Exploratory Study E. B. Samuylova, D. V. Muravskii, M. M. Smirnova, O. N. Alkanova. The role of brand characteristics in brand alliance engagement with different types of partners: an exploratory study # 8 (E)–2012, Graduate School of Management, St. Petersburg State University: SPb, 2012,
Elena Samuylova ,
Daniil Muravskii ,
Maria Smirnova and
Olga Alkanova
Date Posted: April 02, 20137 downloads
Consumer Perceptions of Service Constellations: Implications for Service Innovation Journal of Service Management (2013), Volume 24, Issue 3, pp. 314-329
Allard C. R. van Riel
,
Giulia Calabretta
,
Paul H. Driessen ,
Bas Hillebrand
,
Ashlee Humphreys
,
Manfred Krafft
and
Sander F.M. Beckers
Date Posted: April 01, 2013Last Revised: June 06, 201328 downloads
An Application of AHP in Optimizing Customer Satisfaction in a Services Marketing Scenario S. Saibaba et al. (Eds.): Innovative Marketing Strategies For Emerging Markets - What’s Next, pp. 20-27, SSIM, Hyderabad 2013,
Debabrata Das
Date Posted: March 29, 201337 downloads
Coordinating Static and Dynamic Supply Chains with Advertising through Two-Part Tariffs Quaderni DSE Working Paper N° 874,
Luca Lambertini
Date Posted: March 28, 201322 downloads
Managing Brand of Cross-Border Tourist Destinations: Case Study Cross-Border Cooperation Karlovac County (CRO) – Southeast Slovenia (SLO) Proceedings of 8th International Conference «Economic Integration, Competition and Cooperation», 6-9 April, Opatija, University of Rijeka – Faculty of Economics, CD with Full papers,
Silvija Vitner Marković
and
Neven Šerić
Date Posted: March 26, 2013Last Revised: May 21, 20139 downloads
Product Ideation in Social Networks Columbia Business School Research Paper No. 13-13
Andrew T. Stephen ,
Peter Pal Zubcsek
and
Jacob Goldenberg
Date Posted: March 26, 2013Last Revised: April 05, 201369 downloads
Corporate Identity: Identifying Dominant Elements in CI Models Journal of Management Research, 5(3), 28-43, 2013
Jeremiah Iyamabo ,
Seyi Owolawi
,
Olutayo Otubanjo and
Mustapha Tosin Balogun
Date Posted: March 24, 2013Last Revised: May 20, 201314 downloads
The Importance of Diverse Stakeholders in Place Branding: The Case of I Feel Slovenia Anatolia. An International Journal of Tourism and Hospitality Research, Vol. 23, No. 1, pp. 49-60, 2012
Maja Konecnik Ruzzier
and
Nusa Petek
Date Posted: March 24, 201310 downloads
Effectiveness of the Direct Marketing as the Promotional Element of an Enterprise Proceedings of 7th International Conference «Economic Integration, Competition and Cooperation», 2-3 April, 2009, Opatija, University of Rijeka – Faculty of Economics, CD with Full papers
,
Iva Gregurec
and
Kristina Brodar
Date Posted: March 21, 2013Last Revised: May 22, 201317 downloads
How Virtuous is Your Firm? A Checklist Electronic Journal of Business Ethics and Organization Studies, 2009, 14, 14-20
Hershey H. Friedman
and
Linda Weiser Friedman
Date Posted: March 21, 201318 downloads
Universities as Brands - the Role of Branding in Educational Theories
Wolfgang Nedobity
Date Posted: March 19, 2013Last Revised: April 08, 201324 downloads
The Image as a Possible Source of Competitive Advantage of the Destination – The Case of Slovenia Tourism Review, 2002, Vol. 57, No. 1 & 2, pp. 6-12
Maja Konecnik Ruzzier
Date Posted: March 18, 20134 downloads
Slovenia as a Tourism Destination: Differences in Image Evaluations Perceived by Tourism Representatives from Closer and More Distant Markets Economic and Business Review, 2005, Vol. 7, No. 3, pp. 261-282
Maja Konecnik Ruzzier
Date Posted: March 18, 20137 downloads
Tourism Destination Brand Identity: The Case of Slovenia Journal of Brand Management, 2008, vol. 15, no. 3, pp. 177-189
Maja Konecnik Ruzzier
and
Frank M. Go
Date Posted: March 18, 201328 downloads
Organizational Culture and Reputation - Vectors in Shaping Successful Retail Brand Value Tăchiciu L., Ioncică M., Iosif A., Pantelescu A., (eds.), The 22nd RESER Interantional Conference – Services and Economic Development Local and Global Challanges – Conference Pogramme and Abstracts, RESER 2012, European Association for Research on Services, 22nd International Conference Bucharest,
Dan Cristian Dabija
Date Posted: March 17, 201317 downloads
Tourism Destination Brand Equity Dimensions: Renewal Versus Repeat Market Journal of Travel Research, 2011, Vol. 50, No. 5, pp. 471-481
William C. Gartner
and
Maja Konecnik Ruzzier
Date Posted: March 16, 201313 downloads
Customer-Based Brand Equity for a Destination Annals of Tourism Research, 2007, Vol. 34, No. 2, pp. 400-421
Maja Konecnik Ruzzier
and
William C. Gartner
Date Posted: March 16, 201316 downloads
Developing Brand Identity for Slovenia with Opinion Leaders Baltic Journal of Management, 2012, Vol. 7, No. 2, pp. 124-142
Maja Konecnik Ruzzier
Date Posted: March 16, 201310 downloads
Value Capture and Brand Community Management
Bernard Cova
and
Bernard Paranque
Date Posted: March 16, 2013Last Revised: May 08, 201323 downloads
The Customer’s Perspective on the Tourism Destination Brand: A Structural Equation Modeling Study Transformations in Business and Economics, 2008, Vol. 7, No. 1, pp. 169-184
Maja Konecnik Ruzzier
and
Mitja Ruzzier
Date Posted: March 15, 20139 downloads
Extending the Tourism Destination Image Concept into Customer-Based Brand Equity for a Tourism Destination Economic Research, 2010, vol. 23, no. 3, pp. 24-42
Maja Konecnik Ruzzier
Date Posted: March 15, 20137 downloads
The Influence of Previous Visitation on Customer's Evaluation of a Tourism Destination Managing Global Transitions, 2006, Vol. 4, No. 2, pp. 145-165
Maja Konecnik Ruzzier
and
Mitja Ruzzier
Date Posted: March 15, 20133 downloads
Romanians' Perception of Public Services – A Comparative Perspective Tăchiciu L., Ioncică M., Iosif A., Pantelescu A., The 22nd RESER Interantional Conference – Services and Economic Development Local and Global Challanges, RESER 2012, European Association for Research on Services, 22nd International Conference Bucharest, Romania,
Dan Cristian Dabija
and
Raluca Băbuţ
Date Posted: March 15, 20133 downloads
Country Brand I Feel Slovenia: First Response from Locals Economic Research, 2012, vol. 25, no. 2, pp. 465-484
Maja Konecnik Ruzzier
and
Nusa Petek
Date Posted: March 14, 201314 downloads
Clarifying the Concept of Customer-Based Brand Equity for a Tourism Destination Annales, Series Historia et Sociologia, 20, 2010, 1, pp. 189-200.
Maja Konecnik Ruzzier
Date Posted: March 14, 2013Last Revised: March 17, 20137 downloads
Impact of Marketing Mix Elements on Building the Image of Tourist Accommodation Establishments — An Empirical Study in Romania Tăchiciu L., Ioncică M., Iosif A., Pantelescu A., The 22nd RESER International Conference – Services and Economic Development Local and Global Challanges – Conference Pogramme and Abstracts, RESER 2012, European Association for Research on Services, 22nd International Conference Bucharest, Romania,
Dan Cristian Dabija
and
Alexandru Chis
Date Posted: March 13, 201316 downloads
Sustainable Marketing Practices: A Potential Strategy for Sustainable Development in Emerging Economies Emerging Marketing Paradigms published by Excel India Publishers, New Delhi, 2012, pp 417-423. ISBN: 978-93-82062-73-8
Dr. Ranjana Pandey II ,
Sandhya Kumari
,
Pallavee Shrivastava
and
Usha Kiran Rai
Date Posted: March 13, 201344 downloads
Role of Mall Management in Altering Retail Landscape in India Emerging Marketing Paradigms published by Excel India Publishers, New Delhi. 2012, pp. 3 – 8,
Monica Srivastava
and
Usha Kiran Rai
Date Posted: March 13, 201324 downloads
Cross-Border Identity in Building a Regional Brand: The Northern Transylvania Region Mircea Brie, Gabor Kozma, Eurolimes, Volume 2, Autumn 2006, From Smaller to Greater Europe: Border Identitary Testimonies, Oradea University Press, 2006, pp. 54-63
Luminita Soproni
Date Posted: March 12, 20133 downloads
Königs kleine Rhetorikkunde: Überblick über die wesentlichen Aspekte und Termini der Rhetorik in Stichworten, Zitaten und Tabellen (König Roughly on Rhetoric: Overview of the Main Aspects and Termini of Rhetoric in Keywords, Quotes, and Charts)
Jan C. L. König
Date Posted: March 11, 201364 downloads
A Study of the Online Retail Market with Respect to India vis-à-vis the United States of America
Yuvraj Samant
Date Posted: March 11, 201348 downloads
Empirical Insights into the Perception of Customer Cards as a New Customer Loyalty Instrument in Romania Retail Firms C. Brătianu, D. Lixăndroiu, N. Al. Pop (Ed.), Business Excellence, Special Issue of Review of Management and Economical Engineering, Volume 7, No. 6, 2008, pp.241-245, ISSN 1583-624X,
Dan Cristian Dabija
Date Posted: March 09, 20137 downloads
Empirical Considerations Regarding Consumers Perception on an Emerging Market – A Case Study on Retailers in Romania Journal of Contemporary Social and Economic Processes, 2009, pp.108-114, ISSN 1788-7593
Dan Cristian Dabija
,
Monika - Anetta Alt and
Ioana N. Abrudan
Date Posted: March 09, 20138 downloads
The Means to Justify the End: Combating Cyber Harassment in Social Media
Tom van Laer
Date Posted: March 09, 2013Last Revised: May 30, 20138 downloads
Positioning and Pricing in a Variety Seeking Market Management Science, 56 (6), 949-961, 2010
S. Sajeesh
and
Jagmohan S. Raju
Date Posted: March 08, 2013
Non-Profit Websites as Marketing Information Systems: Preliminary Findings
Mark A. Morenz-Harbinger
Date Posted: March 07, 2013Last Revised: March 09, 201318 downloads
Advertising, Commercial Speech, and First Amendment Parity Charleston Law Review, Vol. 5, 2011
Adam D. Thierer
Date Posted: March 03, 201313 downloads
Investigating Service Responsiveness in Customer Perception of the Corporate Logo International Journal of Business and Management, Vol. 8, No. 11; 2013
Anthonia Coker
,
Jeremiah Iyamabo and
Olutayo Otubanjo
Date Posted: March 02, 2013Last Revised: May 20, 201311 downloads
Is Fame All There Is?: Beating Global Monopolists at Their Own Marketing Game George Washington International Law Review, Vol. 40, No. 123, 2008
Doris Estelle Long
Date Posted: February 24, 201310 downloads
Turf Wars: Product Line Strategies in Markets with Preference Based Segmentation Robert H. Smith School Research Paper No. RHS-06-149
Yogesh V. Joshi ,
David Reibstein and
Z. John Zhang
Date Posted: February 24, 2013Last Revised: May 29, 201322 downloads
Employer Branding: Moulding Desired Perceptions in Current and Potential Employees
Tosin Oladipo ,
Jeremiah Iyamabo and
Olutayo Otubanjo
Date Posted: February 22, 201318 downloads
Maintaining Customers: Evidence of CRM in Indonesian Automotive Industry JAMS - Journal of Management Studies, Vol. 1, No. 1, November 2012, pp. 128-146 (ISSN # 2302-8122)
Rizky S. Putra
,
Irma M. Nawangwulan
,
Willy Micco Seancho
and
Endang Pitaloka
Date Posted: February 20, 201334 downloads
The Effects of Platform and Consumer Lifecycles on Content Sales in a Platform-Mediated Market Robert H. Smith School Research Paper No. RHS-06-148
John Healey
and
Wendy W. Moe
Date Posted: February 16, 201325 downloads
A Study of Consumer’s Perception for Apparel Retail Outlets in Terms of Visual Merchandising in Ahmedabad New Perspectives in Marketing Communications, Eds. Sanjay Jain, Jayesh Aagja, Ashwini K. Awasthi, Institute of Management, Nirma University, Himalaya Publishing House, Mumbai, 2013, pp.16-36 © Nirma University, Ahmedabad,
Neha Mehta and
Pawan K. Chugan
Date Posted: February 16, 2013Last Revised: April 01, 201342 downloads
The Comparison of Methods Used to Measure the Importance of Service Attributes
Elena Pokryshevskaya
and
Evgeny Antipov
Date Posted: February 14, 20138 downloads
Environmental Sensitivity in a Developing Country: Consumer Classification and Implications Environment & Behavior 37 (4) 2005, pp. 487-510
Muzaffer Bodur
and
Emine Sarigollu
Date Posted: February 14, 20136 downloads
Assessing Consumer Preferences for Clean-Fuel Vehicles: A Discrete Choice Experiment Journal of Public Policy and Marketing 19(1), 2000, pp. 106-118
Gordon Ewing
and
Emine Sarigollu
Date Posted: February 14, 201310 downloads
Cross-Country Exploration of Environmental Attitudes Environment & Behavior 41 (3), 2009, pp. 365-386
Emine Sarigollu
Date Posted: February 14, 20136 downloads
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