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SSRN eLibrary Statistics:

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Abstracts: 561,058
Full Text Papers: 463,587
Authors: 260,471
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64,002

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To date: 77,927,020
Last 12 months: 9,683,756
Last 30 days: 661,519

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Total References: 9,034,735
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5,983,061
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92,654
Total Footnotes: 9,166,729


SSRN eLibrary Search Results
JEL Code: M3
823,864 Total downloads
Showing Papers 861 - 910 of 3,443
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Costa: Contribution Optimizing Sales Territory Alignment
Marketing Science, Vol. 18, S. 196-213
Bernd Skiera and Sönke Albers
University of Frankfurt - Department of Marketing and Christian-Albrechts-Universitaet at Kiel
Date Posted: August 20, 2014
Accepted Paper Series

The Ability to Compensate for Suboptimal Capacity Decisions by Optimal Pricing Decisions
European Journal of Operational Research, Vol. 118, S. 450-463, 1999
Bernd Skiera and Martin Spann
University of Frankfurt - Department of Marketing and Ludwig-Maximilians-Universität München - Faculty of Business Administration (Munich School of Management)
Date Posted: August 20, 2014
Accepted Paper Series

Internet-Based Virtual Stock Markets for Business Forecasting
Management Science, Volume 49 Issue 10, October 2003, pp. 1310-1326
Martin Spann and Bernd Skiera
Ludwig-Maximilians-Universität München - Faculty of Business Administration (Munich School of Management) and University of Frankfurt - Department of Marketing
Date Posted: August 20, 2014
Accepted Paper Series

Measuring Individual Frictional Costs and Willingness-to-Pay via Name-Your-Own-Price Mechanisms
Journal of Interactive Marketing, Vol. 18, Issue 4, 22-36, Autumn (Fall) 2004
Martin Spann , Bernd Skiera and Björn Schäfers
Ludwig-Maximilians-Universität München - Faculty of Business Administration (Munich School of Management) , University of Frankfurt - Department of Marketing and Independent
Date Posted: August 20, 2014
Accepted Paper Series

Evaluating Channel Performance in Multi-Channel Environments
Journal of Retailing and Consumer Services, Vol. 14, Issue 1 ,17-23, 2007
Bernd Skiera , M. G. Dekimpe and Sonja Gensler
University of Frankfurt - Department of Marketing , Catholic University of Leuven (KUL) - Department of Applied Economics and University of Muenster - Institute for Value-Based Marketing
Date Posted: August 20, 2014
Accepted Paper Series

Incl. Electronic Paper Brand Performance Volatility from Marketing Spending
Marc Fischer , Shin Hyun and Dominique M Hanssens
University of Cologne , Ewha Womans University and University of California, Los Angeles (UCLA) - Anderson School of Management
Date Posted: August 19, 2014
Working Paper Series
3 downloads

Incl. Electronic Paper Acquiring a Digital Audience for Theaters – Looking Through the Lenses of Customer Equity and Empirical Research
Pawel Kossecki and Urszula Swierczynska Kaczor
The Polish National Film, Television and Theatre School and Akademia Swietokrzyska
Date Posted: August 19, 2014
Working Paper Series
2 downloads

Incl. Electronic Paper Valuation of Copyrights for Law Purposes – Case Study Analysis in Telecommunication Sector
Pawel Kossecki
The Polish National Film, Television and Theatre School
Date Posted: August 19, 2014
Working Paper Series
2 downloads

Incl. Electronic Paper Impact of Visual Merchandising on Consumer Behavior: A Study of Furniture Outlets
Universal Journal of Management, Horizon Research Publishing Corporation, Alhambra, CA, USA, Vol. 2, No. 6, July 2014, pp. 207-217, DOI: 10.13189/ ujm.2014.020601
Neha Mehta and Pawan K. Chugan
L. J. Institute of Management Studies and Nirma University - Institute of Management
Date Posted: August 19, 2014
Accepted Paper Series
2 downloads

International Strategy for SMEs: Criteria for Foreign Markets and Entry Modes Selection
Journal of Small Business and Enterprise Development (JSBED), Vol. 21, n. 2, pp. 301-312, (2014) ISSN: 1462-6004, DOI: 10.1108/JSBED-10-2013-0149.
Fabio Musso and Barbara Francioni
University of Urbino Carlo Bo - Department of Economics, Society and Politics and University of Urbino Carlo Bo
Date Posted: August 19, 2014
Working Paper Series

Incl. Electronic Paper Means-End Chain Methods Comparison: An Application to Consumer Goods in Iran
International Journal of Economics, Commerce and Management United Kingdom Vol. II, Issue 7, 2014
Esmaeil Saadatfard
affiliation not provided to SSRN
Date Posted: August 18, 2014
Accepted Paper Series
1 downloads

Incl. Electronic Paper La Qualità Totale nel terziario: problemi e prospettive (Total Quality in the Service Industry: Problems and Opportunities)
Servizi, n. 1, 1993
Fabio Musso
University of Urbino Carlo Bo - Department of Economics, Society and Politics
Date Posted: August 18, 2014
Working Paper Series
1 downloads

Incl. Electronic Paper Potere e stabilità nei rapporti di fornitura della grande distribuzione britannica (Power and Stability in Supplying Relationships of British Large Retailers)
Economia e diritto del terziario rivista quadrimestrale, Anno 8, n. 3, 1996
Fabio Musso
University of Urbino Carlo Bo - Department of Economics, Society and Politics
Date Posted: August 18, 2014
Accepted Paper Series
1 downloads

Incl. Electronic Paper Innovative Pricing Strategies: A Primer
Hershey H. Friedman and Miriam Gerstein
Brooklyn College - Department of Finance and Business Management and Brooklyn College
Date Posted: August 15, 2014
Working Paper Series
13 downloads

Incl. Electronic Paper Il sistema distributivo cinese fra tradizione e modernizzazione (Chinese Retailing System between Tradition and Modernization)
China News, No. 1, 2004
Fabio Musso
University of Urbino Carlo Bo - Department of Economics, Society and Politics
Date Posted: August 15, 2014
Accepted Paper Series
1 downloads

Incl. Electronic Paper (Le Relazioni di Guanxi per l’Accesso ai Business Network Cinesi) Guanxi Relationships for Businesses in the Chinese Market
China News, n. 3, ISBN/ISSN: 9788846469267, pp. 21-39, 2005
Fabio Musso
University of Urbino Carlo Bo - Department of Economics, Society and Politics
Date Posted: August 15, 2014
Working Paper Series
1 downloads

Incl. Electronic Paper Featuring People in Ads (2014 Edition)
Advertising & Marketing Law: Cases and Materials (2014 edition)
Eric Goldman and Rebecca Tushnet
Santa Clara University - School of Law and Georgetown University Law Center
Date Posted: August 15, 2014
Last Revised: August 19, 2014
Accepted Paper Series
90 downloads

Incl. Electronic Paper Newspapers and Magazines
Forthcoming Handbook of Media Economics
Ambarish Chandra and Ulrich Kaiser
University of Toronto - Rotman School of Management and University of Zurich
Date Posted: August 14, 2014
Accepted Paper Series
7 downloads

Sports Forecasting: A Comparison of the Forecast Accuracy of Prediction Markets, Betting Odds and Tipsters
Journal of Forecasting, Vol. 28, Issue1, 55-72, January 2009
Martin Spann and Bernd Skiera
Ludwig-Maximilians-Universität München - Faculty of Business Administration (Munich School of Management) and University of Frankfurt - Department of Marketing
Date Posted: August 14, 2014
Accepted Paper Series

Incl. Electronic Paper Managing Customer Acquisition Risk Using Co-Operative Databases
Hongju Liu , Joseph Pancras and Malcolm Houtz
University of Connecticut , University of Connecticut - Department of Marketing and Alliant Inc.
Date Posted: August 12, 2014
Working Paper Series
5 downloads

Incl. Electronic Paper Positive Spillovers and Free Riding in Advertising of Prescription Pharmaceuticals: The Case of Antidepressants
Bradley Shapiro
University of Chicago - Marketing Management
Date Posted: August 10, 2014
Working Paper Series
1 downloads

Incl. Electronic Paper Individual Differences in Interpersonal Touch: On the Development, Validation, and Use of the 'Comfort with Interpersonal Touch' (CIT) Scale
Journal of Consumer Psychology (2014 Forthcoming)
Andrea Webb and Joann Peck
University of Wisconsin - Madison - School of Business and Wisconsin School of Business
Date Posted: August 08, 2014
Accepted Paper Series
7 downloads

Prediction Markets as Institutional Forecasting Support Systems
Decision Support Systems, Vol. 49, 404-416
G.H. van Bruggen , Martin Spann , Gary L. Lilien and Bernd Skiera
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) , Ludwig-Maximilians-Universität München - Faculty of Business Administration (Munich School of Management) , Pennsylvania State University - Institute for the Study of Business Markets and University of Frankfurt - Department of Marketing
Date Posted: August 06, 2014
Accepted Paper Series

Incl. Electronic Paper A Dynamic Model of Shopping and Consumption
Edward Fox , Laura E Norman and John H. Semple
Southern Methodist University (SMU) - Edwin L. Cox School of Business , Cox School Of Business and Southern Methodist University (SMU) - Edwin L. Cox School of Business
Date Posted: August 06, 2014
Working Paper Series
5 downloads

Antecedents and Consequences of the Online Channel Performance
Journal of Retailing and Consumer Services, Vol. 16, Issue 3, 163-173
Agnieszka Wolk and Bernd Skiera
Independent and University of Frankfurt - Department of Marketing
Date Posted: August 06, 2014
Accepted Paper Series

Optimization and Analysis of the Profitability of Tariff Structures with Two-Part Tariffs
European Journal of Operational Research, Vol. 206, Issue 3, 691-701
Christian Schlereth , Tanja Stepanchuk and Bernd Skiera
University of Frankfurt - Department of Marketing , Independent and University of Frankfurt - Department of Marketing
Date Posted: August 06, 2014
Last Revised: August 07, 2014
Accepted Paper Series

An Analysis of the Importance of the Long Tail in Search Engine Marketing
Electronic Commerce Research and Applications, Vol. 9, 488-494
Bernd Skiera , Jochen Eckert and Oliver Hinz
University of Frankfurt - Department of Marketing , University of Technology Sydney (UTS) - School of Marketing and Darmstadt University of Technology
Date Posted: August 06, 2014
Last Revised: August 13, 2014
Accepted Paper Series

Referral Programs and Customer Value
Journal of Marketing, Vol. 75, Issue 1, 46-59
Philipp Schmitt , Bernd Skiera and Christophe Van den Bulte
Independent , University of Frankfurt - Department of Marketing and University of Pennsylvania - Marketing Department
Date Posted: August 06, 2014
Accepted Paper Series

Measuring Consumers’ Preferences for Metered Pricing of Services
Journal of Service Research, Vol. 14, Issue 4, 443-459
Christian Schlereth , Bernd Skiera and Agnieszka Wolk
University of Frankfurt - Department of Marketing , University of Frankfurt - Department of Marketing and Independent
Date Posted: August 06, 2014
Accepted Paper Series

How Retailers Exploit Consumers' Biased Perceptions of Shipping Costs
International Journal of Electronic Commerce, Vol. 16, Issue 3, 65-87
Tanja Frischmann , Oliver Hinz and Bernd Skiera
Independent , Darmstadt University of Technology and University of Frankfurt - Department of Marketing
Date Posted: August 06, 2014
Accepted Paper Series

Using Discrete Choice Experiments to Estimate Willingness-to-Pay Intervals
Marketing Letters, Vol. 23, Issue 3, 761-776
Christian Schlereth , Christine Eckert and Bernd Skiera
University of Frankfurt - Department of Marketing , University of Technology Sydney (UTS) - School of Marketing and University of Frankfurt - Department of Marketing
Date Posted: August 06, 2014
Accepted Paper Series

A Comparison of Methods to Separate Treatment from Self-Selection Effects in an Online Banking Setting
Journal of Business Research, Vol. 66, Issue 9, 1272-1278
Sonja Gensler , Peter S.H. Leeflang and Bernd Skiera
University of Muenster - Institute for Value-Based Marketing , University of Groningen - Faculty of Economics and Business and University of Frankfurt - Department of Marketing
Date Posted: August 06, 2014
Accepted Paper Series

Prediction Market Performance and Market Liquidity: A Comparison of Automated Market Makers
IEEE Transactions on Engineering Management, Vol. 60, Issue 1, 169-185
Christian Slamka , Bernd Skiera and Martin Spann
Goethe University Frankfurt , University of Frankfurt - Department of Marketing and Ludwig-Maximilians-Universität München - Faculty of Business Administration (Munich School of Management)
Date Posted: August 06, 2014
Accepted Paper Series

Incl. Electronic Paper Unit Pricing Matters More When Consumers are Under Time Pressure
Jun Yao and Harmen Oppewal
Monash University - Faculty of Business and Economics and Monash University - Department of Marketing
Date Posted: August 04, 2014
Working Paper Series
11 downloads

Impact of Online Advertising on Children and Their Views - An Empirical Research
P. Subramaniam
Amrita Vishwa Vidyapeetham University - Amrita School of Communication
Date Posted: August 04, 2014
Working Paper Series

Incl. Electronic Paper The Communication Mix in Pharmaceutical Marketing
The Pharma Innovation Journal 3(5): 46-53, 2014
Ahmed Rizwan Raheem , Parmar Vishnu , Ahmad Nawaz , Usman Ali Warraich and Imamuddin Khoso
Indus University , University of Sindh , Indus University , Indus University and University of Sindh
Date Posted: August 03, 2014
Accepted Paper Series
8 downloads

Incl. Electronic Paper Consumer's Perception for Visual Merchandising of Lifestyle Apparel Stores
International Research Journal of Marketing, Vol. 2, No. 3, August 2014, pp. 53-60, Sciknow Publication, New York, USA
Neha Mehta and Pawan K. Chugan
L. J. Institute of Management Studies and Nirma University - Institute of Management
Date Posted: July 29, 2014
Accepted Paper Series
13 downloads

Incl. Electronic Paper Standardized and Localized Strategies and the Role of Culture in Marketing and Consumption
Dr. Delroy Anthony Jefferson
Cayman Islands Health Services Authority
Date Posted: July 28, 2014
Working Paper Series
16 downloads

Incl. Electronic Paper Online Review Systems: How Emotional Language Drives Sales
Twentieth Americas Conference on Information Systems, 2014
Jie Ren and Jeffrey V. Nickerson
Stevens Institute of Technology - Wesley J. Howe School of Technology Management and Stevens Institute of Technology - Wesley J. Howe School of Technology Management
Date Posted: July 25, 2014
Accepted Paper Series
11 downloads

Incl. Electronic Paper Impacts of Reward Accrual Effort on Redemption Speed, Unit Size and Hedonic Preference in a Multi-Vendor Loyalty Program
Janghyuk Lee , Jiyoon Kim and Sang Yong Kim
Korea University, Business School , Korea University Business School (KUBS) and Korea University Business School (KUBS)
Date Posted: July 24, 2014
Working Paper Series
11 downloads

A Hasty Decision: A Case Study on Credit Evaluation
Banking Finance, Vol. XV, No.6, June 2002, 6-9.
Santi Swarup Kandikonda
Dayalbagh Educational Institute
Date Posted: July 23, 2014
Accepted Paper Series

Incl. Electronic Paper Perceptions Towards Music Preferences in Pakistan
European Journal of Business and Management, Vol.6, No.14, 2014
Kamran Siddiqui and Ameena Sibghatullah
DHA Suffa University and DHA Suffa University
Date Posted: July 21, 2014
Accepted Paper Series
4 downloads

Practical Valuation of Options on Durable Goods
Journal of Derivatives, Forthcoming
Zvika Afik
Ben Gurion University
Date Posted: July 20, 2014
Accepted Paper Series

Incl. Electronic Paper Investor Attention and Stock Prices: Evidence from a Natural Experiment
Erik Mayer
Rice University - Jesse H. Jones Graduate School of Business
Date Posted: July 20, 2014
Working Paper Series
58 downloads

Incl. Electronic Paper Marketing 2.0: A New Marketing Strategy
Journal of International Scientific Publications: Economy & Business, Vol. 4, Part, 2, ISSN 1313-2555, pp. 315-325, 2010
Domenico Consoli and Fabio Musso
University of Urbino Carlo Bo and University of Urbino Carlo Bo - Department of Economics, Society and Politics
Date Posted: July 18, 2014
Accepted Paper Series
9 downloads

Incl. Electronic Paper To Grow Your Brand, You Need More Customers. The Key is How Many You Have, Not How Much They Buy.
Marketing Research (USA) summer 2009
John G. Dawes
Ehrenberg-Bass Institute
Date Posted: July 14, 2014
Working Paper Series
7 downloads

Incl. Electronic Paper No Comment?! The Drivers of Reactions to Online Posts in Professional Groups
Marketing Science Institute Working Paper Series 2011 Report No. 11-116
Robert P. Rooderkerk and Koen Pauwels
Tilburg University and Ozyegin University
Date Posted: July 14, 2014
Working Paper Series
3 downloads

Incl. Electronic Paper Empirical Models of Manufacturer-Retailer Interaction: A Review and Agenda for Future Research
Marketing Letters, Vol. 21, No. 3, pp. 273-285, 2010 , Tuck School of Business Working Paper No. 2465625
Kusum L. Ailawadi , Eric Bradlow , Michaela Draganska , Vincent R. Nijs , Robert P. Rooderkerk , K. Sudhir , Kenneth C. Wilbur and Jie Zhang
Dartmouth College - Tuck School of Business , University of Pennsylvania - Marketing Department , Independent , Northwestern University - Department of Marketing , Tilburg University , Yale School of Management , University of California, San Diego (UCSD) - Rady School of Management and University of Maryland - Robert H. Smith School of Business
Date Posted: July 14, 2014
Accepted Paper Series
6 downloads

Incl. Electronic Paper We Don't Know You: The OHIM Opposition Division Says that Pinterest Has No Rights on the PINTEREST Trade Mark Applied for by Premium Interest
Michele Giannino
Independent
Date Posted: July 12, 2014
Working Paper Series
6 downloads

Incl. Electronic Paper How to Increase Demand by Cultivating Customers’ Ability to Find and Choose Attractive Alternatives in a Configurator
Michael Steiner and Thomas Otter
Marketing Center Muenster and Goethe University Frankfurt, Department of Marketing
Date Posted: July 11, 2014
Working Paper Series
5 downloads


 

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