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Full Text Papers: 564,294
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SSRN eLibrary Search Results
JEL Code: M31
676,435 Total downloads
Showing Papers 901 - 950 of 2,778
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Incl. Electronic Paper Understanding the Profile of a 'Consumer Innovator'
IndraStra Global | ISSN 2381-3652 | AIDN0020520160022
Rahul Guhathakurta
IndraStra Global
Date Posted: May 29, 2016
Accepted Paper Series
1 downloads

Incl. Electronic Paper The Impact of Forward-Looking Metrics on Employee Decision-Making: The Case of Customer Lifetime Value
Pablo Casas-Arce , Francisco de Asis Martinez-Jerez and V. G. Narayanan
Arizona State University (ASU) - W.P. Carey School of Business , University of Notre Dame - Department of Accountancy and Harvard University - Accounting & Control Unit
Date Posted: May 28, 2016
Working Paper Series

Windows of Opportunity: The Impact of Piracy and Delayed International Availability on DVD Sales
Michael D. Smith and Rahul Telang
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Date Posted: May 28, 2016
Working Paper Series

Incl. Electronic Paper Advertising’s Long-Term Impact on Brand Price Elasticity Across Brands and Categories
Berk Ataman , Koen Pauwels , Shuba Srinivasan and Marc Vanhuele
Koc University , Ozyegin University , Boston University - Questrom School of Business and HEC Paris - Marketing
Date Posted: May 24, 2016
Working Paper Series
2 downloads

Incl. Electronic Paper İçsel Pazarlamanın Kurumsal İtibar Üzerine Etkisi: Bir Alan Araştırması (Effect of Internal Marketing on Corporate Reputation: A Field Research)
International Journal of Academic Value Studies, 2 (3): 30-45, 2016
Omer Okan FETTAHLIOGLU
Independent
Date Posted: May 22, 2016
Accepted Paper Series
4 downloads

Consumer Behavioral Response to Market Variability
Todd Kanik
Independent
Date Posted: May 21, 2016
Working Paper Series

Incl. Electronic Paper Crowd-Driven Competitive Intelligence: Understanding the Relationship between Local Market Structure and Online Rating Distributions
Dominik Gutt , Philipp Herrmann and Mohammad Saifur Rahman
Paderborn University - Faculty of Business Administration and Economics , Independent and
Date Posted: May 21, 2016
Last Revised: May 26, 2016
Working Paper Series
5 downloads

Incl. Electronic Paper Estimating Demand Uncertainty Using Dispersion of Team Forecasts or Distributions of Forecast Errors
Christoph Diermann and Arnd Huchzermeier
WHU - Otto Beisheim School of Management and WHU - Otto Beisheim School of Management
Date Posted: May 21, 2016
Working Paper Series
4 downloads

Incl. Electronic Paper Judgmental Demand Forecasting for Online Sales of Product Collections: Segmentation by Type or Age?
Christoph Diermann and Arnd Huchzermeier
WHU - Otto Beisheim School of Management and WHU - Otto Beisheim School of Management
Date Posted: May 21, 2016
Working Paper Series
5 downloads

Incl. Electronic Paper Environmental Marketing - Establishing Credibility Through Partnerships
Todd Kanik
Independent
Date Posted: May 21, 2016
Working Paper Series
5 downloads

Incl. Electronic Paper Wybrane Problemy Kształtowania Wizerunku Przedsiębiorstwa Jako Pracodawcy (Sellected Issues of Shaping the Image of Company as an Employer)
Studia i Prace Wydziału Ekonomicznego, Państwowa Wyższa Szkoła Zawodowa im. Jakuba z Paradyża w Gorzowie Wielkopolskim, Ekonomiczno-zarządcze problemy w gospodarce, tom III, Gorzów Wielkopolski 2013, s. 7-18 ISBN 978-83-63134-77-8,
Dorota Bednarska-Olejniczak
Uniwersytet Ekonomiczny we Wrocławiu
Date Posted: May 21, 2016
Accepted Paper Series
3 downloads

Incl. Electronic Paper It's the Social, Stupid! Leveraging the 4C Markers of Social in Online Service Delivery
R. T. Rust & M.-H. Huang (Eds.), Handbook of Service Marketing Research (pp. 413-436). Northampton, MA: Edward Elgar
Ko de Ruyter and Tom van Laer
Maastricht University - Department of Marketing & Supply Chain Management and City University London - Sir John Cass Business School
Date Posted: May 16, 2016
Accepted Paper Series

Incl. Electronic Paper Textual Paralanguage and Its Implications for Marketing Communications
Journal of Consumer Psychology, Forthcoming
Andrea Webb Luangrath , Joann Peck and Victor A. Barger
University of Iowa - Henry B. Tippie College of Business , University of Wisconsin-Madison, Wisconsin School of Business and University of Wisconsin-Whitewater
Date Posted: May 16, 2016
Last Revised: May 21, 2016
Accepted Paper Series
12 downloads

Incl. Electronic Paper Implementation of Audit Procedures For Marketing Audit Performance
Svetlana V. Pankova
Orenburg State University
Date Posted: May 16, 2016
Working Paper Series
13 downloads

Incl. Electronic Paper A Comparative Study on Business Models of Agro Food Business (Case Nestle India and AMUL)
Syeedun Nisa
Jamia Hamdard
Date Posted: May 08, 2016
Working Paper Series
9 downloads

Incl. Electronic Paper Chain Generalized Exchange as a Central Concept of Nonprofit Marketing
Edouard Novatorov
National Research University Higher School of Economics
Date Posted: May 08, 2016
Working Paper Series
10 downloads

The Impact of Product's Packaging Color on Customers’ Buying Preferences Under Time Pressure
Javed, S. A. & Javed, S. (2015). The impact of product’s packaging color on customers’ buying preferences under time pressure. Marketing and Branding Research. 2 (1), 4-14,
Saad Ahmed Javed and Sara Javed
Academy of Young Researchers and Scholars, Pakistan and Academy of Young Researchers and Scholars
Date Posted: May 01, 2016
Accepted Paper Series

Incl. Electronic Paper Human Factors of Service Quality: Study of Retail Banking in Sri Lanka
International Journal of Business and Social Science Vol 7 , No 2
U.L.T.P. Gunasekare
University of Kelaniya
Date Posted: April 29, 2016
Accepted Paper Series
6 downloads

Incl. Electronic Paper Depositors’ Satisfaction Toward the Services of Private Commercial Banks and State-Owned Commercial Banks in Bangladesh: A Comparative Study
Scholar Journal of Research Review, Vol.1(1), 2016
S. M. Akterujjaman
BGMEA University of Fashion and Technology
Date Posted: April 26, 2016
Accepted Paper Series
10 downloads

Incl. Electronic Paper Long Term Effects of Experience During Youth: Evidence from Consumption in China
Cowles Foundation Discussion Paper No. 2025R
K. Sudhir and Ishani Tewari
Yale School of Management and Yale School of Management
Date Posted: April 21, 2016
Last Revised: May 21, 2016
Working Paper Series
6 downloads

Incl. Fee Electronic Paper A Theory of Crowdfunding - A Mechanism Design Approach with Demand Uncertainty and Moral Hazard
CEPR Discussion Paper No. DP11222
Roland Strausz
Humboldt University of Berlin - School of Business and Economics
Date Posted: April 18, 2016
Working Paper Series

Incl. Electronic Paper A New Paradigm for Evaluating CEOs in the Age of Creativity
Hershey H. Friedman and Miriam Gerstein
City University of New York (CUNY) - Department of Business Management and Brooklyn College
Date Posted: April 18, 2016
Working Paper Series
54 downloads

Incl. Electronic Paper Assessing E-Marketing (NLC Ltd.) vis-a-vis E-Procurement (Indian Railways)
Journal of Economics and Management Science, Vol. 2, No. 1, 2016
Ramamoorthi Jayaraman and Selvarasu Appasamy Mutharasu
Swami Vivekananda Arts & Science College and Annamalai University India
Date Posted: April 17, 2016
Accepted Paper Series
6 downloads

Incl. Electronic Paper Impact of Facebook on Online Advertisement: A Study on Bangladeshi Users
Scholar Journal of Business and Social Science, Vol.2, No.1(2016) 1-6
Moineuddin Hasan Chowdhury
Global College of Advanced Studies
Date Posted: April 16, 2016
Accepted Paper Series
18 downloads

Incl. Electronic Paper Data, Technology & Social Media: Their Invasive Role in Contemporary Marketing
Vel, K., Brobbey, C., Salih, A., & Jaheer, H. (2015). Data, Technology & Social Media: Their Invasive Role in Contemporary Marketing. Revista Brasileira De Marketing E-ISSN:2177-5184, 14(4).
K. Prakash Vel , Collins Agyapong Brobbey , Abdalrhman Salih and Hafsa Jaheer
University of Wollongong in Dubai , Dreamdrive Digital FZE , Abu Dhabi Islamic Bank and Independent
Date Posted: April 14, 2016
Accepted Paper Series
14 downloads

Incl. Electronic Paper Social CRM in the Airline Industry: A Case Study of Indian Airline Companies
T. Joel Gnanapragash and Prasad Vasantrao Kulkarni
Sir M Visvesvaraya Institute of Technology and Visvesvaraya Technological University (VTU) - K.L.S. Gogte Institute of Technology
Date Posted: April 12, 2016
Working Paper Series
26 downloads

Effect of Service Convenience on Service Loyalty: Moderating Role of Consumer Characteristics
Rahman, Arafat, and Parisa Islam Khan. "Effect of Service Convenience on Service Loyalty: Moderating Role of Consumer Characteristics." South Asian Journal of Management 21, no. 3 (2014).
Arafat Rahman and Parisa Islam Khan
Institute of Business Administration (IBA-JU) and Eastern University
Date Posted: April 12, 2016
Accepted Paper Series

Incl. Electronic Paper App Installs on iOS and Android: Cross Platform Spillover
Ayman Farahat and Tarun R Bhatia
Yahoo! Inc. and Independent
Date Posted: April 09, 2016
Working Paper Series
14 downloads

Incl. Electronic Paper Can Non-Tiered Frequency Reward Programs Be Profitable?
Zhenling Jiang , Yulia Nevskaya and Raphael Thomadsen
Washington University in Saint Louis - John M. Olin Business School , University of Rochester - Simon Business School and Olin School - Washington University in St. Louis
Date Posted: April 08, 2016
Working Paper Series
16 downloads

Incl. Electronic Paper The Impact of Switching Stores on State Dependence in Brand Choice
Raphael Thomadsen
Olin School - Washington University in St. Louis
Date Posted: April 08, 2016
Working Paper Series
9 downloads

Incl. Electronic Paper New-Product Management: Issues and Strategies
Vanijya, Dibrugarh University Journal of Business Studies, Volume 7, (1995), ISSN 0972-6594
Rabi N. Subudhi and Susant Kumar Baral
KIIT University - School of Management and Berhampur University
Date Posted: April 07, 2016
Accepted Paper Series
4 downloads

Incl. Electronic Paper Developing High Performance Work System in Retail Outlet
Macro and Micro Dynamics for Empowering Trade, Industry and Society, Eds., Deepak Srivastava, Pawan K. Chugan, Nirmal C. Soni and Nikunj Patel, Excel India Publishers, New Delhi for Institute of Management, Nirma University, Ahmedabad India. Jan. 2016, ISBN: 978-93-85777-07-3, pp. 107 - 118.
Neha Mehta and Pawan K. Chugan
L. J. Institute of Management Studies and Nirma University - Institute of Management
Date Posted: April 04, 2016
Accepted Paper Series
25 downloads

Incl. Electronic Paper Engagement Pattern of Customers in Digital & Social Media Marketing: A Study on Effect of Age Group
Parikalpana: KIIT Journal of Management, Vol. 12, No. 1, January 2016
Biswa Bihari Das and Rabi N. Subudhi
KIIT University and KIIT University - School of Management
Date Posted: April 03, 2016
Accepted Paper Series
28 downloads

Incl. Electronic Paper Examining Customer Relationship Management from a Management Fashion Perspective
Cogent Business & Management, 3: 1161285, 2016, DOI: org/10.1080/23311975.2016.1161285
Dag Øivind Madsen and Daniel Johanson
University College of Southeast Norway and Norwegian School of Economics (NHH)
Date Posted: April 02, 2016
Accepted Paper Series
8 downloads

Incl. Electronic Paper Plot Extension in Advertising: Behind Parodies and Sequels
Patrali Chakrabarty and Bibek Banerjee
Indian Institute of Management (IIMB), Bangalore and Bridge School of Management
Date Posted: April 01, 2016
Working Paper Series
3 downloads

Incl. Electronic Paper Communicating Contents Among Nigerian Telecommunication Service Providers: How Has Face-to-Face Media Fared?
International Journal of Arts & Sciences, 08(08):551-562 (2015)
Nelson Obinna Omenugha
University of Greenwich, Students
Date Posted: March 31, 2016
Accepted Paper Series
3 downloads

Incl. Electronic Paper Bank Controlling with a Marketing Attitude – Applied Statistics in the Service of Controlling
Financial and Economic Review, Vol. 14. Issue 4. pp. 110-125.
Péter Kalmár , Zoltán Zéman and János Lukács
Saint Istvan University , SZIE-GTK-PSZI and Budapest Corvinus University
Date Posted: March 31, 2016
Accepted Paper Series
10 downloads

Incl. Electronic Paper Interpersonal Communication as an Alternative Marketing Tool: A Study of Consumers’ Response to Face-to-Face Marketing Activities of Telecommunication Firms in South-Eastern Nigeria
Nelson Obinna Omenugha
University of Greenwich, Students
Date Posted: March 28, 2016
Working Paper Series
7 downloads

Incl. Electronic Paper Case of Gotel: Marketing Kitchen Appliances
Parthasarathy Ganguly
Indian institute of Engineering Science and Technology, Sibpur
Date Posted: March 27, 2016
Working Paper Series
10 downloads

Incl. Electronic Paper Building an Online Reputation with Free Content: Evidence from the E-book Market
Dainis Zegners
Ludwig Maximilian University of Munich, Faculty of Business Administration (Munich School of Management), Students
Date Posted: March 25, 2016
Last Revised: May 01, 2016
Working Paper Series
29 downloads

Incl. Electronic Paper Wealth and Welfare: Divergent Moral Reactions to Ethical Consumer Choices
Journal of Consumer Research, Forthcoming
Jenny G. Olson , Brent McFerran , Andrea C. Morales and Darren W. Dahl
University of Kansas - School of Business , Simon Fraser University (SFU) - Beedie School of Business , Arizona State University (ASU) and University of British Columbia (UBC) - Sauder School of Business
Date Posted: March 21, 2016
Accepted Paper Series
6 downloads

Incl. Electronic Paper Scoping for Innovation in Agriculture and Technology Transfer - Approaches in Ecological and Marketing Principles
R. D. Singh and Dr. C.S. Armo
Barkatullah University and Barkatullah University
Date Posted: March 19, 2016
Working Paper Series
35 downloads

Incl. Electronic Paper RFID Based Library Management System: The Benefits and Challenges
New Age Ecosystem for Empowering Trade, Industry and Society, Eds., Pawan K. Chugan, Deepak Srivastava, Nikunj Patel and Nirmal C. Soni, Excel India Publishers, New Delhi, for Institute of Management, Nirma University, Ahmedabad, India. Jan. 2016, ISBN: 978-93-85777-08-0, pp. 219-231.
Diljeetkaur Gurbhejsingh Makhija and Pawan K. Chugan
Kadi Sarva Vishwavidyalaya University and Nirma University - Institute of Management
Date Posted: March 17, 2016
Last Revised: April 11, 2016
Accepted Paper Series
22 downloads

Incl. Electronic Paper Istraživanje demografskih obilježja i ponašanja kupaca ekoloških prehrambenih proizvoda u Karlovačkoj županiji (Examining Demographic Profile and Purchasing Behavior of Buyers of Organic Food Products in Karlovac County)
Ekonomska misao i praksa, 2015
Damir Anic , Lara Jelenc and Natalija Šebetić
Institute of Economics, Zagreb , University of Rijeka - Faculty of Economics and University of Rijeka - Faculty of Economic
Date Posted: March 16, 2016
Accepted Paper Series
4 downloads

Incl. Electronic Paper Service Driven Business Model Innovation: Organizing the Shift from a Product-Based to a Service-Centric Business Model
Business Model Innovation: The Organizational Dimension, Nicolai Foss and Tina Saebi (Eds.), Oxford University Press, UK, Forthcoming
Daniel Kindström and Christian Kowalkowski
Linkoping University - Department of Management and Engineering Division and Linkoping University - Department of Management and Engineering Division
Date Posted: March 15, 2016
Accepted Paper Series
18 downloads

Incl. Electronic Paper Green Marketing: A Study of Consumer Purchase Behaviour for Green Homes
New Age Ecosystem for Empowering Trade, Industry and Society, Eds., Pawan K. Chugan, Deepak Srivastava, Nikunj Patel and Nirmal C. Soni, Excel India Publishers, New Delhi, for Institute of Management, Nirma University, Ahmedabad India. Jan. 2016, ISBN: 978-93-85777-08-0, pp. 254-268.
Chitral Patel and Pawan K. Chugan
Kadi Sarva Vishwavidyalaya and Nirma University - Institute of Management
Date Posted: March 15, 2016
Accepted Paper Series
32 downloads

Incl. Electronic Paper Evaluation of Social Networks
Dan Ophir and Piotr Wiśniewski
Ariel University and Warsaw School of Economics - Corporate Finance Unit, Institute of Finance, College of Management and Finance
Date Posted: March 14, 2016
Working Paper Series
14 downloads

Incl. Electronic Paper Product Differentiation and Firm Profits in a Hotelling Model with Endogenous Timing
Shohei Yoshida
Osaka University, Graduate School of Economics, Students
Date Posted: March 13, 2016
Working Paper Series
9 downloads

Incl. Electronic Paper Business Marketing: A Nordic School Perspective
Kowalkowski, Christian (2015), “Business Marketing: A Nordic School perspective”, in The Nordic School: Service Marketing and Management for the Future, Johanna Gummerus and Catharina von Koskull (Eds.).,
Christian Kowalkowski
Linkoping University - Department of Management and Engineering Division
Date Posted: March 11, 2016
Accepted Paper Series
15 downloads

Incl. Electronic Paper Social Networks What Next?
Sanjay Kulkarni

Date Posted: March 10, 2016
Last Revised: May 03, 2016
Working Paper Series
25 downloads


 

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