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JEL Code: M31
425,533 Total downloads
Showing Papers 901 - 950 of 1,876
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Perceptual Maps: The Good, the Bad and the Ugly ERIM Report Series Reference No. ERS-2010-011-MKT
John Gower
,
Patrick J. F. Groenen
,
Michel Van de Velden
and
Karen Vines
affiliation not provided to SSRN
,
Erasmus University Rotterdam (EUR)
,
Universitat Pompeu Fabra - Faculty of Economic and Business Sciences
and
The Open University
Date Posted: March 22, 201063 downloads
Motivations as Predictors of Value Generated from Marketing-Related Technology Use: Orientations, Moderators, and Outcomes
Michael A. Levin ,
Jared M. Hansen and
Debra Laverie
affiliation not provided to SSRN
Date Posted: March 15, 201022 downloads
The Impact of Online Service Recovery on Customer Satisfaction: Empirical Evidences from Service Operations in China McCombs Research Paper Series No. IROM-01-10
Bin Gu
and
Qiang Ye
Date Posted: March 13, 2010Last Revised: May 27, 2010192 downloads
The Effects of Imbalanced Competition on Demonstration Strategies International Journal of Research in Management, Forthcoming
Chezy Ofir
and
Amir Heiman
Date Posted: March 06, 201033 downloads
A Threshold Model for Respondent Heterogeneity
Sandeep R. Chandukala
,
S. Long-Tolbert and
Greg M. Allenby
Date Posted: March 05, 201048 downloads
Bayesian Designs for Hierarchical Linear Models
Qing Liu
,
Angela Dean
and
Greg M. Allenby
Date Posted: March 05, 201064 downloads
Identifying Unmet Demand Fisher College of Business Working Paper No. 1564290
Sandeep R. Chandukala
,
Yancy Edwards
and
Greg M. Allenby
affiliation not provided to SSRN
and
Ohio State University (OSU) - Department of Marketing and Logistics
Date Posted: March 05, 2010175 downloads
The Emergence of Opinion Leaders in a Networked Online Community: A Dyadic Model with Time Dynamics and a Heuristic for Fast Estimation Management Science, Forthcoming
Yingda Lu
,
Kinshuk Jerath
and
Param Vir Singh
Date Posted: March 04, 2010Last Revised: January 28, 2013537 downloads
Capturing Value from Innovation - Strategy Choices of R&D and Marketing Managers
Timo Fischer
and
Joachim Henkel
Date Posted: March 03, 2010Last Revised: September 20, 2010499 downloads
Development Uncorked: Reputation Acquisition in the New Market for Chilean Wines in the UK CEPR Discussion Paper No. DP7698
Rocco Macchiavello
Date Posted: March 01, 20105 downloads
The Point of No Return: Do Brands Recover?
Michael W. Kruger
Date Posted: February 28, 201045 downloads
Image Transfer in Corporate Event Sponsorship: Assessing the Impact of Team Identification and Event-Sponsor Fit International Journal of Management and Marketing Research, Vol. 2, No. 1, pp. 1-15, 2009
Kevin P. Gwinner
,
Brian V. Larson
and
Scott R. Swanson
Date Posted: February 27, 2010Last Revised: June 30, 2010361 downloads
Marketing Mix and Branding: Competitive Hypermarket Strategies International Journal of Management and Marketing Research, Vol. 2, No. 1, pp. 17-34, 2009
Hui-Chu Chen
and
Robert D. Green
Date Posted: February 27, 2010796 downloads
Revisiting Consumer Environmental Responsibility: A Five Nation Cross-Cultural Analysis and Comparison of Consumer Ecological Opinions and Behaviors International Journal of Management and Marketing Research, Vol. 2, No. 1, pp. 35-58, 2009
Cameron Montgomery
and
George Stone
Date Posted: February 27, 2010158 downloads
How Global are Global Brands? An Empirical Brand Equity Analysis Pforzheim University Working Paper No. 136
Thomas Cleff
,
Lena Fischer
,
Cesar J. Sepulveda
and
Nadine Walter
affiliation not provided to SSRN
,
Tecnologico de Monterrey
and
affiliation not provided to SSRN
Date Posted: February 19, 2010371 downloads
The Applicability of Benford’s Law to the buying Behavior of Foreign Military Sales Customers Global Journal of Business Research, Vol. 2, No. 2, pp. 77-85, 2008
Charley Tichenor
and
Bobby Davis
Date Posted: February 19, 2010
The Implementation of a Market Orientation: A Review and Integration of the Contributions to Date European Journal of Marketing, Vol. 42, pp. 1265-1293, 2008
Erik M. van Raaij
and
J. W. Stoelhorst
Date Posted: February 13, 2010118 downloads
Do Private Labels Increase Retailer Bargaining Power?
Sergio Meza
and
K. Sudhir
Date Posted: February 09, 2010186 downloads
Corporations are People Too: A Multi-Dimensional Approach to the Corporate Personhood Puzzle Fordham Journal of Corporate & Financial Law, Vol. 15, p. 97, 2009, Chapman University Law Research Paper No. 10-02
Susanna Kim Ripken
Date Posted: February 05, 2010202 downloads
Buyer Market Power and Vertically Differentiated Retailers University of Massachusetts Amherst Department of Resource Economics Working Paper No. 2010-1
Shinn-Shyr Wang
,
Christian Rojas
and
Nathalie Lavoie
Date Posted: February 04, 201094 downloads
Brands, Competition and the Law Brigham Young University Law Review, 2010, Thomas Jefferson School of Law Research Paper No. 1545893, Loyola University Chicago School of Law Research Paper No. 2010-003
Deven R. Desai
and
Spencer Weber Waller
Date Posted: February 01, 2010Last Revised: May 09, 2011814 downloads
Identification of Cultural Markers on Tunisian Web Sites Euromed Management Working Paper No. 02-2010
Basma Taieb
and
Boris Bartikowski
Date Posted: January 29, 2010Last Revised: June 18, 201043 downloads
New Product Team Decision-Making: Regulatory Focus Effects on Number, Type and Timing Decisions Journal of Product Innovation Management, Forthcoming, UIC College of Business Administration Research Paper No. 10-02
Jelena Spanjol ,
Leona Tam
,
William J. Qualls and
Jonathan Bohlmann
affiliation not provided to SSRN
Date Posted: January 28, 2010130 downloads
How Salary Receipt Affects Consumers' Regulatory Motivations and Product Preferences Journal of Marketing, Forthcoming
Himanshu Mishra
,
Arul Mishra
and
Dhananjay Nayakankuppam
Date Posted: January 26, 2010115 downloads
FantasyLaw 2009: The Season, the Stars, and the Statistics Green Bag 2d, Vol. 13, No. 2, pp. 229-247, Winter 2010, George Mason Law & Economics Research Paper No. 10-08
Ross E. Davies
Date Posted: January 25, 201035 downloads
Evaluating Promotional Activities in an Online Two-Sided Market of User-Generated Content Simon School Working Paper No. FR 10-08
Paulo Albuquerque ,
Polykarpos Pavlidis
,
Udi Chatow
,
Kay-Yut Chen ,
Zainab Jamal
,
Kok-Wei Koh
and
Andrew Fitzhugh
affiliation not provided to SSRN
,
Hewlett-Packard Laboratories, Palo Alto
and
affiliation not provided to SSRN
Date Posted: January 20, 2010Last Revised: October 27, 2012215 downloads
The Quest for Content: How User-Generated Links Can Facilitate Online Exploration
Jacob Goldenberg
,
Gal Oestreicher-Singer
and
Shachar Reichman
Date Posted: January 20, 2010Last Revised: January 25, 2013559 downloads
Deviation Among Technology Reviews: An Informative Enrichment of Technology Evolution Theory for Marketing ERIM Report Series Reference No. ERS-2010-005-MKT
Ashish Sood and
S. Stremersch
Date Posted: January 19, 201044 downloads
Content or Community? A Digital Business Strategy for Content Providers in the Social Age
Gal Oestreicher-Singer
and
Lior Zalmanson
Date Posted: January 17, 2010Last Revised: July 05, 2012392 downloads
Exit and Voice: An Economic Theory of Customer Complaint Management
Pinghan Liang
Date Posted: January 15, 2010Last Revised: January 24, 2010104 downloads
Vertical Differentiation in Monetary Search-Theorectic Models-Revisited
Chia-Ying Chang
Date Posted: January 12, 2010
Nativistic Motivation: The Construct and its Measure
Babu P. George
Date Posted: January 11, 2010
'Made in Italy' in China: From Country of Origin to Country Concept Branding The Icfai Journal of Brand Management, Vol. VI, Nos. 3 & 4, pp. 63-74, September & December 2009
Salvatore Snaiderbaur
Date Posted: January 06, 2010Last Revised: June 16, 2010261 downloads
Fan Ownership Can Give UFL a Leg Up on Building Loyalty Sports Business Journal, p. 28, August 27, 2007
Marc Edelman
Date Posted: January 05, 201055 downloads
Brand Gravity and Performance in Satellite Markets
Dr. Rajagopal
Date Posted: December 30, 200973 downloads
Evaluation of the Advance Booking Scheme Launched by Pioneer Hi-Bred International Seeds Pragyaan: Journal of Management, Vol. 7, Issue 1, June 2009
Saurabh Singh
Date Posted: December 27, 2009Last Revised: September 18, 201234 downloads
Marketing Practices of Livestock Products by Self Help Groups in Burdwan District of West Bengal Pragyan: Journal of Management, Vol. 7, Issue 2, 2009
Dr. Yashwant Gupta ,
Dipin Das
and
Saurabh Singh
affiliation not provided to SSRN
and
G. B. Pant University of Agriculture and Technology - College of Agribusiness Management
Date Posted: December 27, 2009Last Revised: September 18, 201294 downloads
What Makes Online Content Viral?
Jonah A. Berger and
Katherine L. Milkman
Date Posted: December 27, 2009Last Revised: August 30, 20121652 downloads
Aspects of Permission Marketing
Cristian Morozan ,
Elena Enache
and
Bogdan Ţinteanu
Date Posted: December 21, 200983 downloads
Consumer-Retailer Emotional Attachment: Some Antecedents and Personality Moderators
Pavlos A. Vlachos and
Adam Vrechopoulos
Date Posted: December 20, 2009212 downloads
Implications of the Marketing Strategy for Exporting MSEs from Developing Economies
Neema Mori
Date Posted: December 20, 2009Last Revised: April 29, 2011191 downloads
Online Product Opinions: Incidence, Evaluation and Evolution
Wendy W. Moe
and
David A. Schweidel
Date Posted: December 18, 2009Last Revised: May 09, 2011425 downloads
Selling Chinese Dreams: Fashion, Culture and Discourse in Advertising in China between the Two World Wars
Stephen L. Morgan
Date Posted: December 18, 200998 downloads
Two-Stage Pricing for Custom-Made Products
Ernan Haruvy ,
Tao Li
and
Suresh Sethi
Date Posted: December 16, 2009Last Revised: March 31, 2011100 downloads
Integrating Online and Offline Marketing Strategies - A Strategic Approach
Saba Fatma
Date Posted: December 15, 2009Last Revised: August 11, 2010227 downloads
Probabilistic Goods: A Creative Way of Selling Products and Services Marketing Science , Vol. 27, No.4, pp. 674-690, July-August 2008
Scott Fay
and
Jinhong Xie
Date Posted: December 15, 2009
The Newsvendor Problem with a General Price Dependent Demand Distribution
Emel Arikan
and
Werner Jammernegg
Date Posted: December 15, 2009164 downloads
An Empirical Study on Demand Models for a Price-Setting Newsvendor
Emel Arikan
and
Johannes Fichtinger
Date Posted: December 14, 200958 downloads
Co-op Advertising in Dynamic Retail Oligopolies Decision Sciences, Vol. 42, No. 4, Forthcoming
Xiuli He ,
Anand Krishnamoorthy
,
Ashutosh Prasad
and
Suresh Sethi
Date Posted: December 14, 2009Last Revised: April 30, 201196 downloads
SWOT Analysis of Organic Farming in Romania
Elena Enache
and
Nicoleta Cârjilă
Date Posted: December 08, 2009314 downloads
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