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SSRN eLibrary Statistics:

Papers & Authors:
Abstracts: 563,544
Full Text Papers: 465,864
Authors: 261,419
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  Last 12 months:
63,955

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To date: 78,243,823
Last 12 months: 9,694,164
Last 30 days: 682,059

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263,113
Total References: 9,045,618
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5,983,464
Papers with
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  Footnotes:
92,654
Total Footnotes: 9,169,322


SSRN eLibrary Search Results
JEL Code: M3
827,304 Total downloads
Showing Papers 921 - 970 of 3,462
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Incl. Electronic Paper Expanding Brand Personality Congruence to Brand Personality Fit: The Importance of Customer Value Proposition as a Moderating Fit on Brand Performance
ASEAN Marketing Journal, December 2013, Vol. V, No. 2, Universitas Indonesia, Graduate School of Management Research Paper Forthcoming
ardi wirdamulia and Adi Zakaria Afiff
Universitas Indonesia and Universitas Indonesia - Department of Management
Date Posted: September 01, 2014
Accepted Paper Series
1 downloads

Incl. Electronic Paper Nouveaux Vecteurs Publicitaires: Quel Impact Sociétal ? Les Processus De Communication (New Media for Advertising: What is Their Societal Impact? The Advertising Communications Processes)
Louis-Francois Pau
Copenhagen Business School (CBS)
Date Posted: September 01, 2014
Working Paper Series
2 downloads

Incl. Electronic Paper Nurturing the Buzz - Pricing of Experience Product with Consumer-Generated Product Information
Tian Li and Chong (Alex) Wang
East China University of Science and Technology (ECUST) and City University of Hong Kong
Date Posted: August 31, 2014
Working Paper Series
3 downloads

Incl. Electronic Paper The Role of Green CSR Activities, Business Ethics and Perceived Quality of Life in Enhancing Customers’ Trust and Loyalty from the Perspectives of Indonesian Youth: Building the Research Instrument
Tengku Ezni Balqiah , Elevita Yuliati and Rifelly Dewi Astuti
Universitas Indonesia, Graduate School of Management , Independent and Universitas Indonesia, Graduate School of Management
Date Posted: August 30, 2014
Working Paper Series
4 downloads

Incl. Electronic Paper Channel Choice in the 21st Century: The Hidden Role of Distribution Services
Roger Betancourt , Raquel Chocarro , Monica Cortinas , Margarita Elorz and Jose Miguel Mugica
University of Maryland - Department of Economics , University of Navarra , Public University of Navarre , University of Navarra and University of Navarra
Date Posted: August 30, 2014
Working Paper Series
2 downloads

Linking Customer and Financial Metrics to Shareholder Value: The Leverage Effect in Customer-Based Valuation
Journal of Marketing, Vol. 76, 17-32, March 2012
Christian Schulze , Bernd Skiera and Thorsten Wiesel
Frankfurt School of Finance & Management , University of Frankfurt - Department of Marketing and University of Groningen
Date Posted: August 30, 2014
Accepted Paper Series

Sourcing, Filtering, and Evaluating New Product Ideas: An Empirical Exploration of the Performance of Idea Markets
Journal of Product Innovation Management, Vol. 29, Issue 1, 100-112, January 2012
Arina Soukhoroukova , Martin Spann and Bernd Skiera
University of Passau , Ludwig-Maximilians-Universität München - Faculty of Business Administration (Munich School of Management) and University of Frankfurt - Department of Marketing
Date Posted: August 30, 2014
Accepted Paper Series

Incl. Electronic Paper Market Vision and Market Visioning Competence: Impact on Early Performance for Radically-New, High-Tech Products
Journal of Product Innovation Management 27(3): 500-518, 2010
Susan E. Reid and Ulrike de Brentani
Bishop's University and Concordia University, Quebec
Date Posted: August 29, 2014
Accepted Paper Series
2 downloads

Incl. Electronic Paper Attitude of Mobile Phone Subscribers Towards Mobile Services in Uttarakhand
Journal of Empirical Research in Management (JERM), Volume 1, Number 1, 2012. pp.26-29.
Mamta Bhatt and Dr. Atul Bamrara
Hemwati Nandan Bahuguna (HNB) Garhwal University and HNB Garhwal University (A Central University)
Date Posted: August 29, 2014
Working Paper Series
1 downloads

Incl. Electronic Paper The Role of Quick Response (QR) Codes in Print Media
Füsun F. Gönül , Chun Qiu and Evan Zhou
Slippery Rock University , McGill University - Desautels Faculty of Management and McGill University
Date Posted: August 28, 2014
Working Paper Series
2 downloads

Seeding Strategies for Viral Marketing: An Empirical Comparison
Journal of Marketing, 75 (November 2011), 55-71
Oliver Hinz , Bernd Skiera , Christian Barrot and Jan U. Becker
Darmstadt University of Technology , University of Frankfurt - Department of Marketing , Kühne Logistics University - THE KLU and University of Kiel
Date Posted: August 28, 2014
Accepted Paper Series

Differences in the Ability of Structural and Reduced-Form Models to Improve Pricing Decisions
Marketing – Journal of Research and Management, Vol. 6, Issue 1, 91-99,
Bernd Skiera
University of Frankfurt - Department of Marketing
Date Posted: August 28, 2014
Accepted Paper Series

Identification of Lead Users for Consumer Products via Virtual Stock Markets
Journal of Product Innovation Management, Vol. 26, 322-335, 2009
Martin Spann , Holger Ernst , Bernd Skiera and Jan Henrik Soll
Ludwig-Maximilians-Universität München - Faculty of Business Administration (Munich School of Management) , WHU Otto Beisheim School of Management , University of Frankfurt - Department of Marketing and WHU Otto Beisheim School of Management
Date Posted: August 27, 2014
Accepted Paper Series

Incl. Electronic Paper The Importance of Intercultural Competence in the Development of Successful International Businesses
Hanjo Hamann
Max Planck Society for the Advancement of the Sciences - Max Planck Institute for Research on Collective Goods
Date Posted: August 26, 2014
Working Paper Series
1 downloads

Incl. Electronic Paper The Model of Contemporary Marketing Practices (CMP) in the Russian Market: Evidence from Empirical Research
Higher School of Economics Research Paper No. WP BRP 21/MAN/2014
Vera Rebiazina and Olga Tretyak
National Research University Higher School of Economics and National Research University Higher School of Economics
Date Posted: August 26, 2014
Working Paper Series
3 downloads

Incl. Electronic Paper Place of Origin Effect: A Source of Entrepreneurship Development in North East India
Anubhuti Deorah and Debosree Sarma
Gauhati University - Department of Business Administration and Gauhati University - Department of Business Administration
Date Posted: August 25, 2014
Working Paper Series
2 downloads

Incl. Electronic Paper Performance-Based Consumer Law
Loyola-LA Legal Studies Paper No. 2014-39
Lauren E. Willis
Loyola Law School Los Angeles
Date Posted: August 24, 2014
Last Revised: September 02, 2014
Working Paper Series
12 downloads

Incl. Electronic Paper An Equilibrium Analysis of Daily Deal Strategies: When Should a Daily Deal Website Display Deal Sales?
Upender Subramanian and Ram C. Rao
University of Texas at Dallas - Department of Management and The University of Texas at Dallas, Naveen Jindal School of Management
Date Posted: August 23, 2014
Working Paper Series
7 downloads

Customer Equity – An Integral Part of Financial Reporting
Journal of Marketing, Vol. 72, Issue 2, 1-14 (March 2008)
Thorsten Wiesel , Bernd Skiera and Julian Villanueva
Independent , University of Frankfurt - Department of Marketing and Assistant Professor of Marketing
Date Posted: August 21, 2014
Accepted Paper Series

Drivers of the Long Tail Phenomenon: An Empirical Analysis
Journal of Management Information Systems, Vol. 27, Issue 4, 43-69, Spring 2011
Oliver Hinz , Jochen Eckert and Bernd Skiera
Darmstadt University of Technology , University of Technology Sydney (UTS) - School of Marketing and University of Frankfurt - Department of Marketing
Date Posted: August 21, 2014
Accepted Paper Series

Costa: Contribution Optimizing Sales Territory Alignment
Marketing Science, Vol. 18, S. 196-213
Bernd Skiera and Sönke Albers
University of Frankfurt - Department of Marketing and Christian-Albrechts-Universitaet at Kiel
Date Posted: August 20, 2014
Accepted Paper Series

The Ability to Compensate for Suboptimal Capacity Decisions by Optimal Pricing Decisions
European Journal of Operational Research, Vol. 118, S. 450-463, 1999
Bernd Skiera and Martin Spann
University of Frankfurt - Department of Marketing and Ludwig-Maximilians-Universität München - Faculty of Business Administration (Munich School of Management)
Date Posted: August 20, 2014
Accepted Paper Series

Internet-Based Virtual Stock Markets for Business Forecasting
Management Science, Volume 49 Issue 10, October 2003, pp. 1310-1326
Martin Spann and Bernd Skiera
Ludwig-Maximilians-Universität München - Faculty of Business Administration (Munich School of Management) and University of Frankfurt - Department of Marketing
Date Posted: August 20, 2014
Accepted Paper Series

Measuring Individual Frictional Costs and Willingness-to-Pay via Name-Your-Own-Price Mechanisms
Journal of Interactive Marketing, Vol. 18, Issue 4, 22-36, Autumn (Fall) 2004
Martin Spann , Bernd Skiera and Björn Schäfers
Ludwig-Maximilians-Universität München - Faculty of Business Administration (Munich School of Management) , University of Frankfurt - Department of Marketing and Independent
Date Posted: August 20, 2014
Accepted Paper Series

Evaluating Channel Performance in Multi-Channel Environments
Journal of Retailing and Consumer Services, Vol. 14, Issue 1 ,17-23, 2007
Bernd Skiera , M. G. Dekimpe and Sonja Gensler
University of Frankfurt - Department of Marketing , Catholic University of Leuven (KUL) - Department of Applied Economics and University of Muenster - Institute for Value-Based Marketing
Date Posted: August 20, 2014
Accepted Paper Series

Incl. Electronic Paper Brand Performance Volatility from Marketing Spending
Marc Fischer , Shin Hyun and Dominique M Hanssens
University of Cologne , Ewha Womans University and University of California, Los Angeles (UCLA) - Anderson School of Management
Date Posted: August 19, 2014
Working Paper Series
7 downloads

Incl. Electronic Paper Valuation of Copyrights for Law Purposes – Collecting Societies and Cable Operators
Pawel Kossecki
The Polish National Film, Television and Theatre School
Date Posted: August 19, 2014
Last Revised: August 25, 2014
Working Paper Series
3 downloads

Incl. Electronic Paper Impact of Visual Merchandising on Consumer Behavior: A Study of Furniture Outlets
Universal Journal of Management, Horizon Research Publishing Corporation, Alhambra, CA, USA, Vol. 2, No. 6, July 2014, pp. 207-217, DOI: 10.13189/ ujm.2014.020601
Neha Mehta and Pawan K. Chugan
L. J. Institute of Management Studies and Nirma University - Institute of Management
Date Posted: August 19, 2014
Accepted Paper Series
8 downloads

International Strategy for SMEs: Criteria for Foreign Markets and Entry Modes Selection
Journal of Small Business and Enterprise Development (JSBED), Vol. 21, n. 2, pp. 301-312, (2014) ISSN: 1462-6004, DOI: 10.1108/JSBED-10-2013-0149.
Fabio Musso and Barbara Francioni
University of Urbino Carlo Bo - Department of Economics, Society and Politics and University of Urbino Carlo Bo
Date Posted: August 19, 2014
Working Paper Series

Incl. Electronic Paper Means-End Chain Methods Comparison: An Application to Consumer Goods in Iran
International Journal of Economics, Commerce and Management United Kingdom Vol. II, Issue 7, 2014
Esmaeil Saadatfard
Noore Touba University
Date Posted: August 18, 2014
Accepted Paper Series
1 downloads

Incl. Electronic Paper La Qualità Totale nel terziario: problemi e prospettive (Total Quality in the Service Industry: Problems and Opportunities)
Servizi, n. 1, 1993
Fabio Musso
University of Urbino Carlo Bo - Department of Economics, Society and Politics
Date Posted: August 18, 2014
Working Paper Series
1 downloads

Incl. Electronic Paper Potere e stabilità nei rapporti di fornitura della grande distribuzione britannica (Power and Stability in Supplying Relationships of British Large Retailers)
Economia e diritto del terziario rivista quadrimestrale, Anno 8, n. 3, 1996
Fabio Musso
University of Urbino Carlo Bo - Department of Economics, Society and Politics
Date Posted: August 18, 2014
Accepted Paper Series
1 downloads

Incl. Electronic Paper Innovative Pricing Strategies: A Primer
Hershey H. Friedman and Miriam Gerstein
Brooklyn College - Department of Finance and Business Management and Brooklyn College
Date Posted: August 15, 2014
Working Paper Series
27 downloads

Incl. Electronic Paper Il sistema distributivo cinese fra tradizione e modernizzazione (Chinese Retailing System between Tradition and Modernization)
China News, No. 1, 2004
Fabio Musso
University of Urbino Carlo Bo - Department of Economics, Society and Politics
Date Posted: August 15, 2014
Accepted Paper Series
1 downloads

Incl. Electronic Paper (Le Relazioni di Guanxi per l’Accesso ai Business Network Cinesi) Guanxi Relationships for Businesses in the Chinese Market
China News, n. 3, ISBN/ISSN: 9788846469267, pp. 21-39, 2005
Fabio Musso
University of Urbino Carlo Bo - Department of Economics, Society and Politics
Date Posted: August 15, 2014
Working Paper Series
3 downloads

Incl. Electronic Paper Featuring People in Ads (2014 Edition)
Advertising & Marketing Law: Cases and Materials (2014 edition)
Eric Goldman and Rebecca Tushnet
Santa Clara University - School of Law and Georgetown University Law Center
Date Posted: August 15, 2014
Last Revised: August 19, 2014
Accepted Paper Series
106 downloads

Incl. Electronic Paper Newspapers and Magazines
Forthcoming Handbook of Media Economics
Ambarish Chandra and Ulrich Kaiser
University of Toronto - Rotman School of Management and University of Zurich
Date Posted: August 14, 2014
Accepted Paper Series
11 downloads

Sports Forecasting: A Comparison of the Forecast Accuracy of Prediction Markets, Betting Odds and Tipsters
Journal of Forecasting, Vol. 28, Issue1, 55-72, January 2009
Martin Spann and Bernd Skiera
Ludwig-Maximilians-Universität München - Faculty of Business Administration (Munich School of Management) and University of Frankfurt - Department of Marketing
Date Posted: August 14, 2014
Accepted Paper Series

Incl. Electronic Paper Managing Customer Acquisition Risk Using Co-Operative Databases
Hongju Liu , Joseph Pancras and Malcolm Houtz
University of Connecticut , University of Connecticut - Department of Marketing and Alliant Inc.
Date Posted: August 12, 2014
Working Paper Series
7 downloads

Incl. Electronic Paper Positive Spillovers and Free Riding in Advertising of Prescription Pharmaceuticals: The Case of Antidepressants
Bradley Shapiro
University of Chicago - Marketing Management
Date Posted: August 10, 2014
Working Paper Series
3 downloads

Incl. Electronic Paper Individual Differences in Interpersonal Touch: On the Development, Validation, and Use of the 'Comfort with Interpersonal Touch' (CIT) Scale
Journal of Consumer Psychology (2014 Forthcoming)
Andrea Webb and Joann Peck
University of Wisconsin - Madison - School of Business and Wisconsin School of Business
Date Posted: August 08, 2014
Accepted Paper Series
12 downloads

Prediction Markets as Institutional Forecasting Support Systems
Decision Support Systems, Vol. 49, 404-416
G.H. van Bruggen , Martin Spann , Gary L. Lilien and Bernd Skiera
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) , Ludwig-Maximilians-Universität München - Faculty of Business Administration (Munich School of Management) , Pennsylvania State University - Institute for the Study of Business Markets and University of Frankfurt - Department of Marketing
Date Posted: August 06, 2014
Accepted Paper Series

Incl. Electronic Paper A Dynamic Model of Shopping and Consumption
Edward Fox , Laura E Norman and John H. Semple
Southern Methodist University (SMU) - Edwin L. Cox School of Business , Cox School Of Business and Southern Methodist University (SMU) - Edwin L. Cox School of Business
Date Posted: August 06, 2014
Working Paper Series
8 downloads

Antecedents and Consequences of the Online Channel Performance
Journal of Retailing and Consumer Services, Vol. 16, Issue 3, 163-173
Agnieszka Wolk and Bernd Skiera
Independent and University of Frankfurt - Department of Marketing
Date Posted: August 06, 2014
Accepted Paper Series

Optimization and Analysis of the Profitability of Tariff Structures with Two-Part Tariffs
European Journal of Operational Research, Vol. 206, Issue 3, 691-701
Christian Schlereth , Tanja Stepanchuk and Bernd Skiera
University of Frankfurt - Department of Marketing , Independent and University of Frankfurt - Department of Marketing
Date Posted: August 06, 2014
Last Revised: August 07, 2014
Accepted Paper Series

An Analysis of the Importance of the Long Tail in Search Engine Marketing
Electronic Commerce Research and Applications, Vol. 9, 488-494
Bernd Skiera , Jochen Eckert and Oliver Hinz
University of Frankfurt - Department of Marketing , University of Technology Sydney (UTS) - School of Marketing and Darmstadt University of Technology
Date Posted: August 06, 2014
Last Revised: August 23, 2014
Accepted Paper Series

Referral Programs and Customer Value
Journal of Marketing, Vol. 75, Issue 1, 46-59
Philipp Schmitt , Bernd Skiera and Christophe Van den Bulte
Independent , University of Frankfurt - Department of Marketing and University of Pennsylvania - Marketing Department
Date Posted: August 06, 2014
Last Revised: August 27, 2014
Accepted Paper Series

Measuring Consumers’ Preferences for Metered Pricing of Services
Journal of Service Research, Vol. 14, Issue 4, 443-459
Christian Schlereth , Bernd Skiera and Agnieszka Wolk
University of Frankfurt - Department of Marketing , University of Frankfurt - Department of Marketing and Independent
Date Posted: August 06, 2014
Accepted Paper Series

How Retailers Exploit Consumers' Biased Perceptions of Shipping Costs
International Journal of Electronic Commerce, Vol. 16, Issue 3, 65-87
Tanja Frischmann , Oliver Hinz and Bernd Skiera
Independent , Darmstadt University of Technology and University of Frankfurt - Department of Marketing
Date Posted: August 06, 2014
Accepted Paper Series

Using Discrete Choice Experiments to Estimate Willingness-to-Pay Intervals
Marketing Letters, Vol. 23, Issue 3, 761-776
Christian Schlereth , Christine Eckert and Bernd Skiera
University of Frankfurt - Department of Marketing , University of Technology Sydney (UTS) - School of Marketing and University of Frankfurt - Department of Marketing
Date Posted: August 06, 2014
Accepted Paper Series


 

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