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SSRN eLibrary Search Results
JEL Code: M31
706,119 Total downloads
Showing Papers 951 - 1,000 of 2,902
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Incl. Electronic Paper Tacit Knowledge Sharing and Creativity. How to Derive Innovation from Project Teams?
Kucharska, W., & Kowalczyk, R. Tacit Knowledge Sharing and Creativity: How to Derive Innovation From Project Teams?. In 11th European Conference on Innovation and Entrepreneurship: ECIE 2016 (p. 444-452).
Wioleta Kucharska
Gdańsk University of Technology - Faculty of Management and Economics
Date Posted: September 30, 2016
Accepted Paper Series
1 downloads

Incl. Electronic Paper Tacit Knowledge Sharing and Personal Branding. How to Derive Innovation from Project Teams?
Kucharska, W., & Dąbrowski, J. Tacit Knowledge Sharing and Personal Branding: How to Derive Innovation From Project Teams?. In 11th European Conference on Innovation and Entrepreneurship: ECIE 2016 (p. 435-443).,
Wioleta Kucharska
Gdańsk University of Technology - Faculty of Management and Economics
Date Posted: September 30, 2016
Accepted Paper Series
1 downloads

Incl. Electronic Paper Image As a Key Factor of Brand Value at Social Media
Kucharska, W. (2015). Image as a key factor of brand value at social media. Logistyka, (2, CD 2), 1256-1265.
Wioleta Kucharska
Gdańsk University of Technology - Faculty of Management and Economics
Date Posted: September 30, 2016
Accepted Paper Series
1 downloads

Incl. Electronic Paper Customer Assessment of Brand Valuation and Social Media
Kucharska, W. (2016, June). Customer Assessment of Brand Valuation and Social Media. In 3rd European Conference on Social Media: ECSM 2016 (p. 134-142).
Wioleta Kucharska
Gdańsk University of Technology - Faculty of Management and Economics
Date Posted: September 30, 2016
Accepted Paper Series
1 downloads

Analysing Textual Data in International Marketing Research
Sinkovics R R, Penz E, Ghauri P N. Analysing textual data in international marketing research[J]. Qualitative Market Research: An International Journal, 2005, 8(1): 9-38.
Rudolf R Sinkovics, Elfriede Penz and Pervez Ghauri
The University of Manchester, affiliation not provided to SSRN and King's College, London
Date Posted: September 30, 2016
Accepted Paper Series

Managing International Market Entry Strategy: The Case of Retailing Firms
Leelapanyalert K, Ghauri P. Managing International Market Entry Strategy: The Case of Retailing Firms [J]. Advances in International Marketing, 2006, 17: 193-215
Kannika Leelapanyalert and Pervez Ghauri
Independent and King's College, London
Date Posted: September 30, 2016
Accepted Paper Series

Service Quality and Customer Retention: Building Long-Term Relationships
Venetis K A, Ghauri P N. Service Quality and Customer Retention: Building Long-Term Relationships [J]. European Journal of marketing, 2004, 38(11/12): 1577-1598.
Karin Venetis and Pervez Ghauri
VU University Amsterdam and King's College, London
Date Posted: September 30, 2016
Accepted Paper Series

Incl. Electronic Paper Optimal Learning Before Choice
MIT Sloan Research Paper No. 5178-16
T. Tony Ke and J. Miguel Villas-Boas
MIT Sloan School of Management and University of California, Berkeley
Date Posted: September 29, 2016
Working Paper Series
1 downloads

Incl. Electronic Paper Negotiating with the Chinese: A Socio-Cultural Analysis
Ghauri P, Fang T., Negotiating with the Chinese: A Socio-Cultural Analysis, [J]. Journal of World Business, 2001, 36(3): 303-325
Pervez Ghauri and Tony Fang
King's College, London and Fortune Institute of International Business
Date Posted: September 29, 2016
Accepted Paper Series
2 downloads

Incl. Electronic Paper Factors Influencing TV Home Shoppers’ Intention to Repurchase
GlobalNxt University Working Paper Series, No. 001/2016
Bordin Phayaphrom
GlobalNxt University
Date Posted: September 29, 2016
Working Paper Series
3 downloads

Incl. Electronic Paper Is Your Organization Run by the Right Kind of Leader? An Overview of the Different Leadership Styles
Hershey H. Friedman
City University of New York (CUNY) - Department of Business Management
Date Posted: September 28, 2016
Working Paper Series
7 downloads

Alternative Measures of Satisfaction and Word of Mouth
Journal of Services Marketing, Forthcoming
Eugene Sivadas and Rupinder Paul Jindal
University of Washington, Tacoma and Milgard School of Business
Date Posted: September 27, 2016
Accepted Paper Series

Incl. Electronic Paper Trade Promotions and Suppliers' Market Power
American Journal of Economics and Business Administration, Vol. 3(3), p. 460-472, Fall 2011
Sandra Mottner, Steven H Smith and T.J. Olney
Western Washington University - College of Business & Economics, Western Washington University and Western Washington University - College of Business & Economics
Date Posted: September 26, 2016
Accepted Paper Series
2 downloads

Incl. Electronic Paper Concept of the Education Services Marketing Mix in Indonesia
Managerial Marketing eJournal, Vol 4, Issue 24, 2016
Hamzah Ella
Universitas Muslim Indonesia
Date Posted: September 23, 2016
Last Revised: September 28, 2016
Accepted Paper Series
7 downloads

Incl. Electronic Paper Rethinking the Meaning of Self-Interest, Rational Choice, Growth and Happiness: How the Misunderstanding of These Concepts Caused Misery for Millions
Hershey H. Friedman and Miriam Gerstein
City University of New York (CUNY) - Department of Business Management and Brooklyn College
Date Posted: September 23, 2016
Working Paper Series
15 downloads

Incl. Electronic Paper Livelihood and Environmental Perspective of Female Garments Workers in Bangladesh: A Study on Selected Garment Factories
IJEMR Vol. 6, Issue 9, September 2016
Ayub Nabi Khan, S. M. Akterujjaman, Md. Herok Ahmad and Hafsana Yasmin
BGMEA University of Fashion & Technology, BGMEA University of Fashion and Technology, Asian University of Bangladesh and Uttara University
Date Posted: September 23, 2016
Accepted Paper Series
2 downloads

Incl. Electronic Paper The Formation of Consumer Brand Preferences
Bart J. Bronnenberg and Jean-Pierre Dubé
Tilburg University, CentER and University of Chicago - Booth School of Business
Date Posted: September 22, 2016
Working Paper Series
10 downloads

A Review of Marketing Strategies from the European Chocolate Industry
Nur Suhaili Ramli
University of York - The York Management School
Date Posted: September 22, 2016
Working Paper Series

Incl. Electronic Paper Consumer and Object Experience in the Internet of Things: An Assemblage Theory Approach
Donna L. Hoffman and Thomas P Novak

Date Posted: September 21, 2016
Last Revised: September 24, 2016
Working Paper Series
5 downloads

Incl. Electronic Paper How to Market the Smart Home: Focus on Emergent Experience, Not Use Cases
Donna L. Hoffman and Thomas P Novak

Date Posted: September 21, 2016
Working Paper Series
6 downloads

Incl. Electronic Paper Visualizing Emergent Identity of Assemblages in the Consumer Internet of Things: A Topological Data Analysis Approach
Thomas P Novak and Donna L. Hoffman

Date Posted: September 21, 2016
Working Paper Series
4 downloads

Incl. Electronic Paper Market Reactions to Sport Sponsorship Announcements in Japan
Yuta Hino and Fumiko Takeda
University of Tokyo, Students and University of Tokyo - Department of Technology Management for Innovation
Date Posted: September 21, 2016
Working Paper Series
3 downloads

Incl. Electronic Paper Factors Affecting Customer Loyalty Towards Yes Company in Malaysia
International Journal of Advanced Research in Engineering & Management (IJAREM), Vol. 02, Issue 01, Pages 39-45, 2016
Alaa Salam Jameel and Mohammed A. Mohammed Ali
Cihan University and affiliation not provided to SSRN
Date Posted: September 20, 2016
Working Paper Series
5 downloads

Incl. Electronic Paper Tracing the Emergence of Broadening Marketing Proposition: A Thorny Path
Edouard Novatorov
National Research University Higher School of Economics
Date Posted: September 19, 2016
Working Paper Series
5 downloads

Incl. Electronic Paper Are We Wasting Our Time Teaching Business Ethics? Ethical Lapses Since Enron and the Great Recession
Hershey H. Friedman and Miriam Gerstein
City University of New York (CUNY) - Department of Business Management and Brooklyn College
Date Posted: September 16, 2016
Working Paper Series
31 downloads

Incl. Electronic Paper Online Marketplace Advertising
Hana Choi and Carl F. Mela
Duke University, Fuqua School of Business, Students and Duke University - Fuqua School of Business
Date Posted: September 16, 2016
Working Paper Series
24 downloads

Incl. Electronic Paper Интернет-брендинг как инструмент маркетинговых коммуникаций (E-Branding as a Kind of Marketing Communications)
Traektoriâ Nauki, Vol. 1, No. 2-3, pp. 2.35-2.40, 2015,
Elizaveta Klyuyeva
Kharkiv National University of Economics
Date Posted: September 13, 2016
Accepted Paper Series
1 downloads

Incl. Electronic Paper Современная структура методов и методик маркетинговых исследований, применяемых мировыми и украинскими исследовательскими компаниями (Modern Structure of Methods and Techniques of Marketing Research, Applied by the World and Ukrainian Research Companies)
Traektoriâ Nauki, Vol. 1, No. 2, pp. 2.34-2.40, 2015,
Yulia Bezkrovnaya
National University of Pharmacy, Students
Date Posted: September 13, 2016
Accepted Paper Series
1 downloads

Incl. Electronic Paper Designed to Succeed: Dimensions of Product Design and Their Impact on Market Share
Journal of Marketing, Vol. 80, No. 4, p. 72−89, Jul 2016,
Rupinder Paul Jindal, Kumar R Sarangee, Raj Echambadi and Sangwon Lee
Milgard School of Business, Independent, Independent and Ball State University
Date Posted: September 13, 2016
Last Revised: September 19, 2016
Accepted Paper Series
4 downloads

Incl. Electronic Paper Turning Off the Lights: Consumers’ Environmental Efforts Depend on Visible Efforts of Firms
Journal of Marketing Research, Forthcoming
Wenbo Wang, Aradhna Krishna and Brent McFerran
Hong Kong University of Science & Technology, University of Michigan, Stephen M. Ross School of Business and Simon Fraser University (SFU) - Beedie School of Business
Date Posted: September 13, 2016
Accepted Paper Series
16 downloads

Incl. Electronic Paper Сучасна структура комплексу маркетингових комунікацій (Modern Structure of Marketing Communications Complex)
Traektoriâ Nauki, Vol. 1, No. 1, pp. 2.28-2.33, 2015,
Elena Hrebenyukova
Kharkiv National University of Economics
Date Posted: September 12, 2016
Accepted Paper Series
2 downloads

Incl. Electronic Paper Стан та перспективу розвитку будівельного ринку України (The State and Prospects of Development of Ukraine Building Market)
Traektoriâ Nauki, Vol. 1, No. 1, pp. 2.9-2.20, 2015,
Darina Ovcharenko
Kharkiv National University of Economics
Date Posted: September 12, 2016
Accepted Paper Series
1 downloads

Incl. Electronic Paper Релевантність Комунікацій На Місцях Продажу У Сучасній Концепції Мерчандайзингу (Relevance of Communications at Sale Points in the Modern Concept of Merchandising)
Traektoriâ Nauki, Vol. 2, No. 8(13), pp. 3.7-3.14, 2016,
Andrey Kataev
Kharkiv Institute of Trade and Economics of Kyiv National University of Trade and Economics
Date Posted: September 12, 2016
Accepted Paper Series
1 downloads

Incl. Electronic Paper Оцінка Стану Та Виявлення Актуальних Трендів Культури Споживання Товарів І Послуг Кінцевими Споживачами в Україні (Identification and Evaluation of Culture Current Trend Consumption of Goods and Services to Final Consumers in Ukraine)
Traektoriâ Nauki, Vol. 1, No. 1, pp. 2.1-2.8, 2015,
Anna Osmolovich
Kharkiv National University of Economics
Date Posted: September 12, 2016
Working Paper Series
1 downloads

Incl. Electronic Paper Peer Effect of iPhone Adoptions on Social Networks
MIT Sloan Research Paper No. 5177-16
T. Tony Ke and Zhuqing Yang
MIT Sloan School of Management and Northwestern University - Kellogg School of Management
Date Posted: September 12, 2016
Working Paper Series
27 downloads

Incl. Electronic Paper Cooperative Search Advertising
MIT Sloan Research Paper No. 5176-16
Xinyu Cao and T. Tony Ke
Massachusetts Institute of Technology (MIT) and MIT Sloan School of Management
Date Posted: September 12, 2016
Working Paper Series
17 downloads

Incl. Electronic Paper Sales Margin and Margin Capitalization Rates: Linking Marketing Activities to Shareholder Value
Journal of Academy of Marketing Science, 2011
Steve C. Lim and Robert Lusch
Texas Christian University - M.J. Neeley School of Business and University of Arizona - Department of Marketing
Date Posted: September 12, 2016
Accepted Paper Series
17 downloads

Incl. Electronic Paper Comunicaciones De Mercadeo En Relaciones Industriales (Marketing Communications in the Industrial Relations)
Revista Criterio Libre, Vol. 11, No. 18, Bogotá (Colombia) Enero-Junio 2013, Pp. 305-330,
José Manuel Villamarín García and Julian Ramirez-Angulo
National University of Colombia and National University of Colombia
Date Posted: September 08, 2016
Accepted Paper Series
3 downloads

Incl. Electronic Paper Influence of Entrepreneurial Marketing toward Innovation and Its Impact on Business Performance: A Survey on Small Industries of Wearing Apparel in West Java, Indonesia
International Journal of Economics, Commerce and Management, Vol. IV, Issue 8, Aug 2016
Sambudi Hamali, Yuyus Suryana, Nury Effendi and Yudi Azis
Universitas Bina Nusantara, Padjadjaran University - Faculty of Economics and Business, Padjadjaran University - Faculty of Economics and Business and Padjadjaran University - Department of Management
Date Posted: September 07, 2016
Accepted Paper Series
9 downloads

Incl. Electronic Paper Cognitive Dissonance, Motivated Reasoning, and Confirmation Bias: Applications in Industrial Organization
In preparation for the Handbook of Behavioral Industrial Organization, Forthcoming
Daniel F. Stone and Daniel H. Wood
Bowdoin College - Department of Economics and Federal Trade Commission
Date Posted: September 06, 2016
Working Paper Series
24 downloads

Incl. Electronic Paper How Much is Too Much? The Effect of Call Intensity on Online Purchase
Xingyue Zhang and Yuliang Oliver Yao
Lehigh University and Lehigh University
Date Posted: September 04, 2016
Working Paper Series
10 downloads

Incl. Electronic Paper Do Consumers Recall Products’ Warning Labels? A Meta-Analysis
International Journal of Management and Marketing Research, v. 9 (1) p. 81-96, 2016
Mohamed M. Mostafa
Gulf University for Science and Technology (GUST)
Date Posted: September 03, 2016
Accepted Paper Series
7 downloads

Incl. Electronic Paper The Effects of Product Fit and Brand Fit on Memory Retention for Brand Alliances: When Less Is More
International Journal of Management and Marketing Research, v. 9 (1) p. 13-28, 2016
Andrew T. Norman
Drake University
Date Posted: September 03, 2016
Accepted Paper Series
2 downloads

Incl. Electronic Paper Comportamiento Del Consumidor De Cerveza Artesana (Craft Beer Consumer Behavior)
Revista Global de Negocios, Vol. 5, No. 1, pp. 17-23, Forthcoming
Cristobal Fernández, Diego Yáñez Martínez, Paulina Santander Astorga, Jorge Cea Valencia and Ricardo Mery Medel
Universidad Técnica Federico Santa María, Universidad Técnica Federico Santa María, Universidad Técnica Federico Santa María, Universidad Técnica Federico Santa María and Universidad Técnica Federico Santa María
Date Posted: September 02, 2016
Accepted Paper Series
16 downloads

Incl. Electronic Paper Entry Marketing Strategy of SAAB Car Manufacturer into the Indian Market
Visar Rrustemi
University of Pristina - Faculty of Economics
Date Posted: September 02, 2016
Working Paper Series
6 downloads

Incl. Electronic Paper Export Marketing in Transition Economies: Case Studies from Kosovo
Visar Rrustemi
University of Pristina - Faculty of Economics
Date Posted: September 02, 2016
Working Paper Series
6 downloads

Incl. Electronic Paper Customer Satisfaction and Corporate Investment Policies
Danh Le Vinh, Lai Van Vo, Huong T. T. Le, Ly Thi Minh Pham and Tuan Minh Phung
Ton Duc Thang University, Western Connecticut State University, Louisiana State University, Ton Duc Thang University and Ton Duc Thang University
Date Posted: September 01, 2016
Working Paper Series
11 downloads

Incl. Electronic Paper To See or Not to See: Salience in the Externalities of Public Responses to Online Reviews
Yang Wang and Alexander Chaudhry
University of Texas at El Paso - College of College of Business Administration and Texas Tech University - Area of Marketing
Date Posted: August 31, 2016
Working Paper Series
55 downloads

Incl. Electronic Paper Creating Executive MBA Program Value Through Deming’S New Economics Principles
Business Education & Accreditation, v. 7 (2) p. 59-67
Francis Petit
Fordham University
Date Posted: August 31, 2016
Accepted Paper Series
1 downloads

Exit, Voice, and Response in Digital Platforms: An Empirical Investigation of Online Management Response Strategies
Naveen Kumar, Liangfei Qiu and Subodha Kumar
University of Memphis, University of Florida - Warrington College of Business Administration and Texas A&M University - Mays Business School
Date Posted: August 31, 2016
Working Paper Series


 

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