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JEL Code: M31
424,568 Total downloads
Showing Papers 951 - 1,000 of 1,873
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Marketing The Individual-Collective Dialectic in Management Sciences: A Re-Reading Based on the Interpellation of Finance from a Marketing Perspective (La Dialectique Individu-Collectif En Sciences De Gestion: Une Relecture Au Travers De L’Interpellation De La Finance Par Le) Euromed Marseille Working Paper No. 03-2009
Bernard Cova
and
Bernard Paranque
Date Posted: November 09, 200940 downloads
We are What We Consume: The Influence of Food Consumption on Impulsive Choice Journal of Marketing Research, Forthcoming
Arul Mishra
and
Himanshu Mishra
Date Posted: November 01, 2009265 downloads
Does E-Store Service Quality Affect Customer Loyalty?
Ponirin ,
Donald Robert Scott
and
Tania von der Heidt
affiliation not provided to SSRN
Date Posted: October 28, 2009238 downloads
Some Observations in the U.S. Prescription Drug Market after Patent Expiration During the 80s
Andrew Ching
Date Posted: October 25, 200996 downloads
The Impact of Competitive Environment on the Market Orientation - Performance Relationship in the Banking Industry ENVIRONMENT, VALUES AND POLICIES IN NIGERIA: A BOOK OF READINGS. LAGOS: ENVIRONMENT AND BEHAVIOUR ASSOCIATION OF NIGERIA, pp.129-151, B.A.Folarian, ed., 2007
Olalekan Usiobaifo Asikhia
Date Posted: October 24, 2009
Demand Side Analysis of Microlending Markets in Germany DIW Berlin Discussion Paper No. 903
Alexander Kritikos ,
Christoph Kneiding and
Claas Christian Germelmann
Date Posted: October 22, 200928 downloads
Applying CHAID for Logistic Regression Diagnostics and Classification Accuracy Improvement
Evgeny Antipov
and
Elena Pokryshevskaya
Date Posted: October 21, 2009Last Revised: February 15, 2013111 downloads
Marketing of Local Public Services Under the Reduction of Administrative Expenditures 8th International Congress of the International Association on Public and Nonprofit Marketing (IAPNM), 2009
Ani I. Matei ,
Lucica Matei and
Teodora Ioana Dinu
Date Posted: October 21, 2009Last Revised: April 23, 2010165 downloads
Analyzing the Relationship between Organic and Sponsored Search Advertising: Positive, Negative or Zero Interdependence?
Sha Yang
and
Anindya Ghose
Date Posted: October 20, 2009Last Revised: October 27, 2012981 downloads
Name-Your-Own-Price as a Competitive Distribution Channel in the Presence of Posted Prices Marshall School of Business Working Paper No. FBE 04-10
Xiao Huang
and
Greys Sosic
Date Posted: October 15, 2009Last Revised: February 04, 2011
Marketing Activity, Blogging and Sales
Hiroshi Onishi
and
Puneet Manchanda
Date Posted: October 14, 2009Last Revised: June 30, 2011733 downloads
Quantity-Discount Dependent Consumer Preferences and Competitive Non-Linear Pricing
Jane Z. Gu
and
Sha Yang
Date Posted: October 06, 2009Last Revised: May 05, 2011240 downloads
Meeting the Criteria of Delighting Customers
Salvatore Snaiderbaur
Date Posted: September 30, 2009Last Revised: April 05, 2012
Achieving Performances through a Specific Marketing Mix in B2B Arena
Mihaela Moisa
Date Posted: September 29, 2009198 downloads
Different Ways to Approach the Client in Business-to-Business Field
Mihaela Moisa
Date Posted: September 29, 2009159 downloads
Relationships - The Key of Successful Business
Elena Grigoras
Date Posted: September 29, 200960 downloads
The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace Journal of Marketing Research, 49 (October).
Andrew T. Stephen and
Jeff Galak
Date Posted: September 29, 2009Last Revised: April 06, 20121374 downloads
The Influence of Relationship Marketing and Informational Systems on Insurance Adviser’s Performance
Ovidiu Stofor
and
Elena Grigoras
Date Posted: September 29, 2009142 downloads
Viral Marketing - Active Consumers Vs. Passive Consumers
Dan Carja
and
Elena Grigoras
Date Posted: September 29, 2009337 downloads
Valuation and Value Creation of Internet Companies - Social Network Services
Pawel Kossecki
Date Posted: September 27, 2009Last Revised: June 29, 2011269 downloads
A Structural Model of Sales-Force Compensation Dynamics: Estimation and Field Implementation Stanford University Graduate School of Business Research Paper No. 2037, Simon School Working Paper No. FR 09-26
Sanjog Misra and
Harikesh Nair
Date Posted: September 18, 2009Last Revised: February 17, 2011469 downloads
An Attempt to Improve Fairness, Efficiency, and Access in the Financial Markets: The W.R. Hambrecht and Co Open IPO Process
William J. Rhyne, D.B.A.
Date Posted: September 18, 2009Last Revised: October 02, 2009100 downloads
A Simple Mechanism to Incentive Align Conjoint Experiments International Journal of Research in Marketing, Vol. 27, No. 1, pp. 25-32, 2010
Songting Dong
,
Min Ding and
Joel Huber
Date Posted: September 17, 2009Last Revised: December 19, 201135 downloads
Valuation and Value Creation of Internet Companies
Pawel Kossecki
Date Posted: September 17, 2009127 downloads
A Schema Based Explanation of Consumer Decision-Making A History of the Next Decade, Proceedings of the Academy of Management Conference, pp. 133-146
Kurt Schimmel
and
D. Steven White
Date Posted: September 15, 2009Last Revised: November 08, 200955 downloads
The Economics of Buyer Uncertainty: Advance Selling vs. Probabilistic Selling
Scott Fay
and
Jinhong Xie
Date Posted: September 15, 200972 downloads
Innate and Domain-Specific Innovativeness: An Empirical Study on Cellular Phone Users
Serkan Aydin
Date Posted: September 14, 200981 downloads
Hotels Quality Programs Working Paper No. 14, 2005
Roberta Minazzi
Date Posted: September 11, 2009398 downloads
The Identification of Trademark Filing Strategies: Creating, Hedging, Modernizing, and
Extending Brands
Philipp G. Sandner
Date Posted: September 09, 2009158 downloads
The Market Value of R&D, Patents and Trademarks Research Policy, Vol. 40, No. 7, pp. 969-985
Philipp G. Sandner and
Joern Block
Date Posted: September 09, 2009Last Revised: November 01, 2011339 downloads
The Impact of E-Commerce on the Supply Chain B2B in Ireland Amfiteatru Economic, Vol. 21, pp.45-50, 2007
George Onofrei and
Alexandru Nedelea
Date Posted: September 06, 2009104 downloads
Store-Within-a-Store Journal of Marketing Research, Forthcoming
Kinshuk Jerath
and
Z. John Zhang
Date Posted: September 02, 2009
Celebrities and Shoes on the Female Brain: The Neural Correlates of Product Evaluation in the Context of Fame ERIM Report Series Reference No. ERS-2009-048-MKT
Mirre Stallen ,
A. Smidts ,
Gitty Smit
,
Vasily Klucharev
,
Guillén Fernández
and
Mark Rijpkema
affiliation not provided to SSRN
,
Radboud University Nijmegen
and
Radboud University Nijmegen - Donders Institute for Brain, Cognition and Behaviour
Date Posted: August 31, 2009282 downloads
The Development and Impact of Consumer Word of Mouth in New Product Diffusion Tuck School of Business Working Paper No. 2009-65
Y. Jackie Luan and
Scott Neslin
Date Posted: August 27, 2009493 downloads
Well Informed Intermediaries in Strategic Communication Economic Inquiry, Forthcoming
Wei Li
Date Posted: August 25, 2009Last Revised: August 31, 200998 downloads
Price Bundling in the Student Banking Market
Asanda n/a Mdlalana
affiliation not provided to SSRN
Date Posted: August 19, 2009
Marketing Inertia or Advertising Indemnity: Gender - An Age Old Strategic Problem
Michelle mancini
affiliation not provided to SSRN
Date Posted: August 18, 2009
The Cluster Association: A Form of Business Development
Elena Enache
,
Camelia Vechiu
and
Cristian Morozan
affiliation not provided to SSRN
and
Universitatea Constantin Brâncoveanu
Date Posted: August 18, 200965 downloads
The Relationship Between Pricing Policies and Measures of the Economic Independence of Rating Agencies: Evidence from Fitch, Moody's and S&P 22nd Australasian Finance and Banking Conference 2009
Lucia Gibilaro
and
Gianluca Mattarocci
Date Posted: August 16, 2009Last Revised: November 24, 200971 downloads
A Direct Utility Model for Market Basket Data Fisher College of Business Working Paper No. 1443390
Sanghak Lee
and
Greg M. Allenby
Date Posted: August 10, 2009157 downloads
Brand Community
Utpal M. Dholakia
and
René Algesheimer
Date Posted: August 10, 2009439 downloads
Impact of Celebrity Endorsements on Brand Image
Debiprasad Mukherjee
Date Posted: August 10, 20094299 downloads
When Talk is 'Free': The Effect of Tariff Structure on Usage under Two- and Three-Part Tariffs
Eva Ascarza
,
Anja Lambrecht
and
Naufel J. Vilcassim
Date Posted: August 09, 2009Last Revised: May 16, 2012164 downloads
The Silver Lining Effect: Formal Analysis and Experiments Management Science, Forthcoming
Peter Jarnebrant
,
Olivier Toubia
and
Eric J. Johnson
Date Posted: August 08, 200961 downloads
Estimation Methods for Detecting Non-Additive Effects in Structural Equation Models: An Exhibition of the Two-Stage Least Squares Method in Consumer Service Evaluation Networks The Marketing Review, Vol. 10, No. 2, pp. 135-147
Pavlos A. Vlachos
Date Posted: August 03, 2009Last Revised: July 20, 201153 downloads
Will I Spend More in 12 Months or a Year? The Effect of Ease of Estimation and Confidence on Budget Estimates Journal of Consumer Research, Vol. 35, August 2008
Gülden Ülkümen ,
Manoj Thomas
and
Vicki Morwitz
Date Posted: August 03, 2009183 downloads
Entrepreneurial Branding - Relevant to B-to-B Service Ventures?
Anja Sohn
and
Jörg Freiling
affiliation not provided to SSRN
and
University of Bremen - Faculty of Business Studies and Economics
Date Posted: August 02, 2009121 downloads
Anomalies in the Values for Consumer Goods with Environmental Attributes Journal of Consumer Psychology, Vol. 6, No. 4, pp. 339-363, 1997
Julie R. Irwin and
Joan Scattone Spira
Date Posted: July 31, 200940 downloads
Categories Create Mindsets: The Effect of Exposure to Broad versus Narrow Categorizations on Subsequent, Unrelated Decisions Journal of Marketing Research, Vol. 47, pp.659-671, August 2010
Gülden Ülkümen ,
Amitav Chakravarti
and
Vicki Morwitz
Date Posted: July 29, 2009155 downloads
A Mark of Distinction: Branding and Trade Mark Law in the UK from the 1860s
John Mercer
Date Posted: July 27, 2009Last Revised: October 22, 2009213 downloads
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