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JEL Code: M31
424,399 Total downloads
Showing Papers 951 - 1,000 of 1,873
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Learning from Mixed Feedback: Anticipation of the Future Reduces Appreciation of the Present Journal of Consumer Research, Vol. 34, No. 2, 2007
Tom Meyvis
and
Alan D.J. Cooke
Date Posted: November 21, 2006Last Revised: May 04, 2008168 downloads
Learning Models: An Assessment of Progress, Challenges and New Developments
Andrew Ching
,
Tulin Erdem
and
Michael P. Keane
Date Posted: August 17, 2011222 downloads
Legacy Effects in Radical Innovation: A Study of European Internet Banking ESMT Working Paper No. 08-002
Erik H. Schlie
,
Jaideep Prabhu and
Rajesh K. Chandy
Date Posted: July 22, 2008Last Revised: October 27, 2008175 downloads
Leisure Shopping Behavior and Recreational Retailing: A Symbiotic Analysis of Marketplace Strategy and Consumer Response
Dr. Rajagopal
Date Posted: July 12, 2006742 downloads
Let the Preseason Begin: Want to Play? Green Bag 2d, Vol. 12, No. 2, pp. 235-243, Winter 2009, George Mason Law & Economics Research Paper No. 09-16
Ross E. Davies
Date Posted: March 09, 2009Last Revised: December 12, 201245 downloads
Leveraging Information Across Categories Quantitative Marketing and Economics, Vol. 1, No. 4, pp. 425-465, December 2003, HBS Marketing Unit Research Paper No. 03-06
Raghurim Iyengar
,
Asim Ansari and
Sunil Gupta
Date Posted: January 03, 2004Last Revised: June 15, 2011
Lični Koncept Kao Značajna Determinanta Ponašanja Potrošača u Kupovini (Self Concept as a Significant Determinant of Consumer Buying Behavior Marketing, Vol. 42, No. 2, p. 106, 2011
Sladjana Starcevic
affiliation not provided to SSRN
Date Posted: September 15, 201215 downloads
Life-Cycle Effects on Household Expenditures: A Latent-Variable Approach Universitat Pompeu Fabra, Department of Economics Working Paper No. 354
Eva Ventura and
Albert Satorra
Date Posted: April 07, 1999210 downloads
Limited Edition Products: When and When Not to Offer Them Marketing Science, Vol. 28, No. 2, pp. 336–355, March-April 2009,
Subramanian Balachander
and
Axel Stock
Date Posted: June 13, 2011
Limits of the Effect of Social Information on the Voluntary Provision of Public Goods: Evidence from Field Experiments Economic Inquiry, Vol. 51, Issue 1, pp. 473-477, 2013
Rachel Croson and
Jen Shang
affiliation not provided to SSRN
and
Indiana University Bloomington
Date Posted: November 30, 2012
Location-Based Advertising: What is the Value of Physical Distance on the Mobile Internet?
Dominik Molitor
,
Philipp Reichhart
and
Martin Spann
Date Posted: July 24, 2012214 downloads
Longitudinal Study on the Performance of U.S. Pharmaceutical Firms: The Increasing Role of Marketing ERIM Report Series Reference No. ERS-2007-020-STR
Lenny H. Pattikawa
Date Posted: April 12, 2007268 downloads
Luxury E-Services at the Pre- and After-Sales Stages of the Decision Making Process: Watch, Car, Art and Travel Blogs Analysis Du Cahier De Recherche
Alexandra Broillet
and
Magali Dubosson
Date Posted: April 30, 2008219 downloads
Mainstreaming Sustainable Coffee Sustainable Development, Forthcoming
Ans Kolk
Date Posted: November 24, 2010109 downloads
Maintaining Customers: Evidence of CRM in Indonesian Automotive Industry JAMS - Journal of Management Studies, Vol. 1, No. 1, November 2012, pp. 128-146 (ISSN # 2302-8122)
Rizky S. Putra
,
Irma M. Nawangwulan
,
Willy Micco Seancho
and
Endang Pitaloka
Date Posted: February 20, 201326 downloads
Making the United States Immigration Policy and the Startup Visa Act Proposal Effective: An Exploratory Study of High-Growth Indian American Immigrant Entrepreneurs
Suresh Kumar
and
Norris F. Krueger Jr.
Date Posted: June 30, 201224 downloads
Malleable Conjoint Partworths: How the Breadth of Response Scales Alters Price Sensitivity Forthcoming, Journal of Consumer Psychology
Amitav Chakravarti
,
Andrew Grenville
,
Vicki Morwitz
,
Jane Tang
and
Gülden Ülkümen
Date Posted: December 06, 201212 downloads
Managerial Perception of Competition: Evidence from Poland International Journal of Management Cases, Vol. 14, No. 2, 2012
Magdalena Krzyżanowska
and
Marian Moszoro
Date Posted: February 08, 2011Last Revised: July 12, 201219 downloads
Managing Brand of Cross-Border Tourist Destinations: Case Study Cross-Border Cooperation Karlovac County (CRO) – Southeast Slovenia (SLO) 8th International Conference «Economic Integration, Competition and Cooperation», Opatija, Croatia, 2011.,
Silvija Vitner Marković
and
Neven Šerić
Date Posted: March 26, 2013Last Revised: April 16, 20138 downloads
Managing Customer Relationships under Competition: Punish or Reward Current Customers?
Jiwoong Shin
and
K. Sudhir
Date Posted: August 13, 2007445 downloads
Managing Global Brands in Bottom Line Markets
Dr. Rajagopal
Date Posted: December 12, 2008243 downloads
Managing Product-Harm Crises
ERIM Report Series Reference No. ERS-2005-044-MKT
Harald J. van Heerde ,
Kristiaan Helsen and
M. G. Dekimpe
Date Posted: August 26, 2006164 downloads
Managing Retail Shrinkage Management: An Indian Experience Dutta,Sumanta (2012). "Managing retail Shrinkage management: an Indian experience", International Journal Of Management Research & Review, Vol.2, Issue 7, Article No-9, pp-1200-1205
Sumanta Dutta
Date Posted: May 18, 20131 downloads
Managing Sales Forecasters Tinbergen Institute Discussion Paper 12-131/III
Bert de Bruijn
and
Philip Hans Franses
Date Posted: December 05, 201218 downloads
Managing the Innovative Deployment of Information and Communication Technologies (ICTs) for Global Service Organisations
Martin R. Fellenz
and
Mairead Brady
Date Posted: May 30, 2007272 downloads
Managing the Legal Risk in Providing Online Quality Certification Services in EU ISSE 2005 SECURING ELECTRONIC BUSINESS PROCESSES, S. Paulus, N. Pohlmann, H. Reimer, eds., Vieweg, Wiesbaden, 2005, pp.189 - 200.
Paolo Balboni
Date Posted: August 29, 2005151 downloads
Managing Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation Journal of Marketing Research, Vol. 45, pp. 320-336, June 2008
Raquel Castaño
,
Mita Sujan
,
Manish Kacker
and
Harish Sujan
Date Posted: November 03, 2006Last Revised: May 09, 2011304 downloads
Manufacturer Competition and Trade Promotions in the Presence of a Strategic Retailer
Ram C. Rao and
Ranran Ruan
Date Posted: August 28, 2002
Map Based Visualization of Product Catalogs ERIM Report Series Reference No. ERS-2009-010-MKT
Martijn Kagie
,
Michiel van Wezel
and
Patrick J. F. Groenen
affiliation not provided to SSRN
and
Erasmus University Rotterdam (EUR)
Date Posted: March 23, 200937 downloads
Mapping Consumer Power: An Integrative Framework for Marketing and Consumer Research European Journal of Marketing, Vol. 40, No. 9/10, pp. 950-971, 2006
Janice Denegri-Knott
,
Detlev Zwick
and
Jonathan E. Schroeder
Date Posted: June 29, 2006506 downloads
Market Analysis and Competitiveness in Project Appraisal Harvard Institute for International Development, Development Discussion Paper No. 755
Savvakis C. Savvides
Date Posted: March 08, 20012694 downloads
Market Competitiveness, Risk and Economic Return: The Case of the Limassol Juice Company
Savvakis C. Savvides ,
Andreas Andreou and
Glenn P. Jenkins
Date Posted: May 28, 2001947 downloads
Market Mavens: Model Building for Measuring Consumer Expert Knowledge Marketing Management Association, MBAA Conference, Chicago, March 2010
Wolfgang Grassl and
James E. Harris
Date Posted: July 07, 201047 downloads
Market Orientation in Local Government Through the Analysis of Municipal Website Content: A Framework for its Measurement Global Journal of Business Research, v. 7 (2) pp. 47-58, 2013
Lucia Saez Vegas
and
Iñaki Periáñez Cañadillas
Date Posted: January 29, 201315 downloads
Market Orientation in the Creative Industries in Poland
Jolanta Tkaczyk
and
Marcin Awdziej
Date Posted: December 05, 201217 downloads
Market Orientation: A Case Study and a Theoretical Proposition in Brazilian Retailing
Zaki Akel Sobrinho and
Geraldo Luciano Toledo
Date Posted: June 19, 2001359 downloads
Market Resistance and Valentine's Day Events Journal of Business Research, Vol. 62, No. 2, 2009
Angeline G. Close
and
George Zinkhan
affiliation not provided to SSRN
Date Posted: January 17, 201217 downloads
Market Segmentation: The Role of Opaque Travel Agencies
Dmitry A. Shapiro and
Xianwen Shi
Date Posted: November 10, 2007Last Revised: February 06, 2008373 downloads
Market Share and Product Distribution: Re-Tested and Extended
Michael W. Kruger
and
Brian Harper
Date Posted: October 06, 201217 downloads
Marketing Activity, Blogging and Sales
Hiroshi Onishi
and
Puneet Manchanda
Date Posted: October 14, 2009Last Revised: June 30, 2011732 downloads
Marketing Analysis in Project Evaluation Harvard Institute for International Development, Development Discussion Paper No. 341
Savvakis C. Savvides
Date Posted: April 16, 2001Last Revised: November 10, 20083336 downloads
Marketing and Innovation: Introduction to the Concepts of Planning Processes for New Product and Services Development DIMENSIONS OF ENTREPRENEURSHIP, pp. 411-435, A.Tsamis, ed., Dionikos Publishing, 2008
George S. Spais
Date Posted: January 08, 2011
Marketing and the Global Financial Crisis (GFC) of 2008: A Theoretical Analysis
Debi P. Mishra
Date Posted: May 03, 201318 downloads
Marketing Communication Drivers of Adoption Timing of a New E-Service Among Existing Customers ERIM Report Series Reference No. ERS-2007-018-MKT
R. Prins and
Peter C. Verhoef
affiliation not provided to SSRN
and
University of Groningen - Department of Marketing & Marketing Research
Date Posted: November 03, 2008126 downloads
Marketing Communication Drivers of Adoption Timing of a New E-Service Among Existing Customers ERIM Report Series Reference No. ERS-2007-018-MKT
R. Prins and
P.C. Verhoef
affiliation not provided to SSRN
and
affiliation not provided to SSRN
Date Posted: April 12, 2007233 downloads
Marketing Consumer Durables in Mature Product Categories - Do Innovators Matter?
Maria Kaya
,
Sönke Albers
,
Dennis Proppe
and
Paul Steffens
affiliation not provided to SSRN
and
Queensland University of Technology - School of Management
Date Posted: June 11, 2008128 downloads
Marketing Determinants and Potential Effects of Banking Service Quality: The Case of Egypt
Nagy Gayed
and
Nader Alber
affiliation not provided to SSRN
and
Ain Shams University - Faculty of Commerce
Date Posted: March 02, 2012Last Revised: April 12, 2012199 downloads
Marketing Impact of Halal Labeling Toward Indonesian Muslim Consumer’s Behavioral Intention Based on Ajzen’s Planned Behavior Theory: Policy Capturing Studies on Five Different Product Categories ASEAN Marketing Journal, Vol. 3, No. 1, June 2011
, Presented partially in the 5th International Conference on Business and Management Research, 2010
Bagus Adi Luthfi
and
Imam Salehudin
Date Posted: September 25, 2010Last Revised: February 08, 2012326 downloads
Marketing in Support of Public Administration
Elena Enache
and
Cristian Morozan
Date Posted: June 02, 201046 downloads
Marketing Inertia or Advertising Indemnity: Gender - An Age Old Strategic Problem
Michelle mancini
affiliation not provided to SSRN
Date Posted: August 18, 2009
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