Stanford Institute for Human-Centered Artificial Intelligence; Center for Internet and Society, Stanford Law School; University of California, Berkeley - School of Information
This is a collection of the reports on the Annenberg national surveys that explored Americans' knowledge and opinions about the new digital-marketing world that was becoming part of their lives. So far we’ve released seven reports on the subject, in 1999, 2000, 2003, 2005, 2009, 2010, and 2012. The reports raised or deepened a range of provocative topics that have become part of public, policy, and industry discourse. In addition to these reports, I’ve included three journal articles — from I/S, New Media & Society and the Journal of Consumer Affairs — that synthesize some of the findings and place them into policy frameworks. The journals have kindly allowed reproduction for this purpose.
Keywords: surveys, marketing, advertising, privacy, surveillance, media, shopping, communication, internet, web, public opinion, public policy, controvery, shopping
Turow, Joseph and Bleakley, Amy and Bracken, John and Carpini, Michael X. Delli and Draper, Nora and Feldman, Lauren and Good, Nathaniel and Grossklags, Jens and Grossklags, Jens and Hennessy, Michael and Hoofnagle, Chris Jay and Howard-Williams, Rowan and King, Jennifer and Li, Su and Meltzer, Kimberly and Mulligan, Deirdre and Nir, Lilach, Americans, Marketers, and the Internet: 1999-2012 (April 11, 2014). Available at SSRN: https://ssrn.com/abstract=2423753 or http://dx.doi.org/10.2139/ssrn.2423753
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